Go to social

Go to Social The New Enterprise Social by

Pablo Peris (Branch Director & Project Manager) Pablo.Peris@raona.com twitter: @pabloperis

Social Journey

Where do you want to end up?

Engagement Plan

Formal launch

% of engage d users

Activity begins to spread virally Preparing for adoption

People leave (no value)

PoC

Time

Without adequate training and communication

5 Steps

1-2 weeks

Ongoing

1-2 months

1-2 weeks

Successful Social Enterprise is implemented 80% through organisational culture and 20% through technology.“

Gartner, September 2012

1

Define your vision

Value

2

Map to value

Prioritisation

3

Work socially

Use Case Example:

Marketing & Sales Department

Share market intelligence Description The sales team needs to capture and share market intelligence with the rest of the organisation, often in the form of photos, relating to clients and competitors (new products, marketing material, points of sale, etc.).

Advantages •

More information about the market and competitors

•

Comments and feedback

•

Easy to find

•

Current situation The process is overly long and complicated, meaning that not enough market intelligence is shared. The area of the intranet designed to host this type of information is rarely visited by the rest of users and cannot be accessed from mobile devices.

Solution Take photos with mobile devices and upload them to Yammer to the ‘market intelligence’ community in less than 30 seconds.

Easy to upload and view information from mobile devices.

Success metrics •

# of people who have uploaded information

•

# of photos uploaded compared to current number

•

# conversations generated within the community

•

User surveys

Person responsible & timescale •

Sales Director

•

Launch on 30 May

4

Drive success

Without a plan‌ Engagement Plan

Formal launch

% of engage d users

Activity begins to spread virally Preparing for adoption

People leave (no value)

PoC

Time

Without adequate training and communication

Consiguiendo el ĂŠxito

5

Evaluate & adapt

Usage statistics

Demo

Thanks!

Pablo.Peris@raona.com