Go to Social The New Enterprise Social by
Pablo Peris (Branch Director & Project Manager) Pablo.Peris@raona.com twitter: @pabloperis
Social Journey
Where do you want to end up?
Engagement Plan
Formal launch
% of engage d users
Activity begins to spread virally Preparing for adoption
People leave (no value)
PoC
Time
Without adequate training and communication
5 Steps
1-2 weeks
Ongoing
1-2 months
1-2 weeks
Successful Social Enterprise is implemented 80% through organisational culture and 20% through technology.“
Gartner, September 2012
1
Define your vision
Value
2
Map to value
Prioritisation
3
Work socially
Use Case Example:
Marketing & Sales Department
Share market intelligence Description The sales team needs to capture and share market intelligence with the rest of the organisation, often in the form of photos, relating to clients and competitors (new products, marketing material, points of sale, etc.).
Advantages •
More information about the market and competitors
•
Comments and feedback
•
Easy to find
•
Current situation The process is overly long and complicated, meaning that not enough market intelligence is shared. The area of the intranet designed to host this type of information is rarely visited by the rest of users and cannot be accessed from mobile devices.
Solution Take photos with mobile devices and upload them to Yammer to the ‘market intelligence’ community in less than 30 seconds.
Easy to upload and view information from mobile devices.
Success metrics •
# of people who have uploaded information
•
# of photos uploaded compared to current number
•
# conversations generated within the community
•
User surveys
Person responsible & timescale •
Sales Director
•
Launch on 30 May
4
Drive success
Without a plan‌ Engagement Plan
Formal launch
% of engage d users
Activity begins to spread virally Preparing for adoption
People leave (no value)
PoC
Time
Without adequate training and communication
Consiguiendo el ĂŠxito
5
Evaluate & adapt
Usage statistics
Demo
Thanks!
Pablo.Peris@raona.com