The Baby Show Preview Guide Olympia 2017

20-22 October 2017

19-21 May 2017

Olympia London

NEC Birmingham

Show Guide

Show Offers & Competitions

Huge savings to be made check out the special show offers on pages 26-28

Full Exhibitor List & Floorplan Pages 2-3 & 5

The Baby Show Stage with

Advice from sleep expert Chireal Shallow, weaning expert Annabel Karmel MBE and Milli Hill, founder of the Positive Birth Movement

thebabyshow.co.uk 1

Floor Plan

Floorplan sponsored by

20-22 October 2017

19-21 May 2017

Olympia London

NEC Birmingham

A27

A28

A29

Changing Area

A40

C27

C14 C2

A42

C31

C33

A51 A50

B10

C3

NCT Classes (London Room)

B50

C1

D4

A52

D3 D5

D10

D30

D20

D31

D40

D1

D41

Centra

D45

Buggy Testing Track

Main Entrance

G31

E1

E2

E20

E10

E3

G32

E30

E40

E50

E4

Press Office F1

F2 F6

Crèche

G1

F10 F5

F4

F11

G3

G11 G16

G4

F18 F12

F20

F21 F27

F14 G20

G12

G21

F30

F22

F50

F28 G22 G25

G30 G29

TM

H2 H3

H6 H8

H10 H11 H13 H14

H22 H23

H12 H15 H16

2 thebabyshow.co.uk

H20 H27 H19

H24 H28

H30 H38 H40 One-To-One with the Experts

H34

H36 H48 H49

H50 H51

H52 H53

• First Aid is located in the organiser’s office

• Free food courtesy of Babease at the Tommee Tippee Feeding Area on F120

• My First Thomas & Friends™ Railway Pals™Crèche, bookable daily on F1

•

• Make sure you head over to the One-to-One With The Experts on stand H40 and get all your questions answered

Too many bags? Take advantage of Emma’s Diary Shop & Drop and Collect by-Car services at B120

• Don’t forget to visit The Baby Show Stage with MadeForMums on D130

•

Don’t miss out on free first aid sessions at the British Red Cross First Aid Learning Academy on H80

•

Collect your free photo at the Bumpkins Stand E1, H23 or A80 and be in with a chance of winning £100

• Tommee Tippee collection point is at the Box Office

First Aid Office upstairs

Ladies & Mens upstairs

B160 A100 A65

A55

A61

A57

Seating Area

A63 A62

A66

A80

A73 A75

A86 A85 A88

C90

B71

B70

B60

A84 A83

A81

B90

B80

D82

D80

F65 D64

D72

D67

E80

E86

E82

E72

B120

Collect-by-Car and Shop & Drop

C97

C90

C91

C95

C92

C94

C89

D87

D88

D93

D97

D92

D94

D98

D99

D101

E70

E62

E55

E60

B100

E155

D100 D102

D69

D66

E54

D71

D73

al Cafe

D62

B99

B94

Seating Area

B79 B72

D60

B93

B91 B92

E87

E90

F120 F122

D104

E92

G110

E94

The Baby Show Stage With

G120

E73 E85

E63

E53

E81

G61

G60

F79

E100

E102

E101

E103

F80

F90

F92

Drive & Go with

F91

F93

G62

F100

F120

Feeding Area with food courtesy of F101

K72 L60 H55

H60 H71

H57

H59

H80 H61 H72

H62 H74

H64

G73

British Red Cross First Aid Learning Academy

H70

Stand F50 3 thebabyshow.co.uk

Mini Portable Soother Steriliser Cleans and sterilises dummies on the go Easy to use, the Mini sterilises in just 15 minutes‌ perfect for when you’re out and about!

Prepare the solution

Insert the soother into sponge

Screw the top on

Wait 15 minutes

Stays sterile for 24 hours

germ magnet

germ free Find Milton at Stand

F20

www.milton-tm.com Use biocides safely and always read the instructions carefully on the label. Soother not included.

4 thebabyshow.co.uk

Exhibitor A to Z 9 Months Plus

A

D93

ABUS Active Iron Aimee Durrance Photography Always Me ANGEL 21 Anna and Louis Annabel Karmel Art By LAW Studio

B80 H70 F28 D98 G25 A75 D66 F11

B

BabaBing! H36 Babease D62 Babies R Us D80 BabyMoov A50 Baby On Trend H11 Babyopathy E73 Baby Planet A28, A29, A40, A42 B10 Babystyle B79 Bambizi H59 Beaming Baby D3 Bébécar D41 Belle & Boo H16 Belly Bandit C2 Bertha & Co D97 Bobux D104 Bites Babywear B93 Britax D30 Brush-Baby E85 British Red Cross G62 BSensible D73 Bubba Bibs H51 Buggi Lights H53 Buggy Fit H71 Bullabaloo E82 Bumbo E2 Bumpkins A80, E1, H23 BundleBean C90 Bundles of Joy Photography H3

By Dasha London E92

C

Campbell Books C3 Casada Health & Beauty H10 CellPlan H55 Cells4Life B72 Chamomile Baby F91 Charlotte Mathieu London H14 Cheeky Chompers E62 Chicco D20 Conkers Handknit H6 CostCo A84 Cuddledry H30 Cuddles Collection E80 Cuddle Mates H62

D

Donat Mg Dorothy & Theodore Dr Brown's

B92 H27 D69

Elodie Details Enchanted Interiors ezpz

G20 E102 F18

E F

Fill n Squeeze Fred & Noah Frost and Go For Aisha Funimals Funky Giraffe Bibs Future Health Biobank

F6 D100 H57 F90 H15 F10 G16

G

Gousto D94 Green People Organic Babies F27 Guide Dogs H19

O

Onco

C92

P

F92 E2 D67 D82 F28 D99 A61 E72 B79

Pacapod E81 Peekaboo F5 Peg Perego E10 Peppermint E30, E40, F30, G30, H49 Philips Avent D10 Photography For Little People C94 PHP Gifts and Baby H60 Poddle Pod A55 Precious Cells E90 Pregnacare F22 Private Midwives D71 Project Baby Box A81

H24 F50

R

Jelly Kids Boutique H50 Johnson’s® B70 Joie B50 Ju-Ju-Be E53 Jungle Jam A88

S

H

Haakaa Halo Happy Mama Hamilton Turnberry Hannah Palamara Photography Harry & Rose Hello Fresh Hot Milk Lingerie Hybrid Strollers

I

i-Angel For Dinky Dragon iCandy

J

K

KeriKit E63 Kiddiewinkles E101 Knuma D1

L

LIDL Lilith Loves Henry Lily Pad Bottle Bib Little Mara's Boutique Little Saints Little Timbers Lonzi and Bean Love Keep Create Luxury Family Hotels

C1 A85 H2 H12 G22 H22 A73 A62 F101

M

MadeForMums D5, F100 Magnet Mouse A83 MAM D45 Mama Mio D60 Mama Designs / Mamascarf D92 Medela Uk D72 Melobaby H64 MerryGoRound UK A86 Milton F20 Moor Baby H52 Morrck E55 mothercare A100, B99, B100 Mumba Designs G11 Mummys Bubble D101 Munchy Mits C91 Mustela A57 My Buggy Buddy F14 My First Savsé G1 My Little Bubba H13 My Little Koala C95 My First Thomas & Friends™ Railway Pals™ F1

N

Natasha Wiening Photography H20 NCT G12 Newbie by Kappahl G21 Nibbling Teething Jewellery and Accessories G29 Nokia Health E87 Nomi E2 Nûby™ E86

Rainbow Designs Relief Band Rock Star Baby Roma Prams Rue Des Petits

D102 H8 B71 D31 D87

Scandiplay E100 Scavi & Ray A66 Shanael E4 Shnuggle C89 Silk Skin H48 Skip Hop E54 SMA® Nutrition and Cerelac F79 Smart Cells Baby D40 Snufflebabe E94 Snugglebundl H38 Stokke E20, F21 Summer Infant E3 SweetDreamers C97 Swimkidz E103

T

The Baby Website The Body Bump The Bshirt The Daddy Bag The Gro Company The Happy Birth Club The Pud Store Theraline Tommee Tippee Tootsie Toes The Washable Nappy Company Truly Baby Tutti Bambini

B94 H34 F12 D64 E70 H28 G4 E90 B60 F93 B91 A52 G60

U

UK Professional Birth Photography F28 Unity Beauty Essentials D4 UPPAbaby E2 Urban Vibe Studios H72

V

Venicci VTech

A65 E60

W

WaterWipes Wealth Network Solutions

Y

Your Baby Can Learn

Z

Zellie Bags Zippy

F2 A63 F4 D88 G61

thebabyshow.co.uk 5

Advertorial

6 thebabyshow.co.uk

Welcome

Hello!

On behalf of The Baby Show team and our Headline Sponsor MadeForMums, welcome to The Baby Show, London Olympia.

T

he Baby Show with MadeForMums is the biggest shopping destination for new and expectant parents, giving you the widest choice of products under one roof. With over 200 exhibitors with 1000s of products the show is the best place to compare, try and buy everything you need and at the best price possible.

As well as having the leading brands, we’ve brought together some of the best boutique brands to help you discover irresistible items you simply won’t find on the high street. No day at the show is complete without a visit to The Baby Show Stage with MadeForMums with a jam-packed

timetable of expert speakers, fashion shows and invaluable baby first aid skills by British Red Cross.

What’s more, the following free facilities are available to make sure you have a hassle-free and enjoyable day out.

Tommee Tippee Feeding Area with a quiet feeding section and free food from Babease The Lidl Changing Area with complimentary nappies and wipes

them when you’re ready to leave.

We hope you enjoy your day at the show and good luck for the journey ahead!

Best wishes,

Susanne Rauberger Show Manager & The Baby Show Team

Drive & Go with Peg Perego My First Thomas & Friends™ Railway Pals™ Crèche Also don’t forget to make use of Emma’s Diary free Shop & Drop and Collect-by-Car services. With all the fantastic offers available, your hands will quickly fill up and this is the perfect place to lighten the load.

Simply drop off any purchases you make throughout the day and collect

CONTENTS 02 Floorplan & Exhibitors

17

The Baby Show Stage

07 Welcome

22

One to One With The Experts

09 Sponsors & Partners

26 Show Offers & Competitions

11 MadeForMums Essential Shopping Checklist 12 Show Highlights

Meet The Baby Show Team

31

Photo Competition 2017

34

Official Charity: NCT

Dan Nwaokolo

Kitty Watson

Sales Team

Portfolio Director

Marketing Assistant

020 7384 8125

Susanne Rauberger

Russell Rule

Marketing Team

Show Manager

Sales Manager

020 7384 8141

Wing Yan Lee

Matthew Evans

Operations Team

Marketing Manager

Senior Sales Executive

020 7834 7828

Emma Coffey

Kellie Reynolds

Marketing Communications Manager

Operations Manager

Shana Sivalingam

Karis Prescott

Published by Project Baby Ltd Guide designed by Project Baby Ltd Tel: 07957 294 061 Email: natasha@project-baby.co.uk Web: project-baby.co.uk The details contained in this show guide are based on information supplied by the respective companies and were considered correct at the time of going to press.

Neither the event organisers nor the publisher accepts responsibility for any errors, omissions or claims made in this guide or at the exhibition.

The Baby Show is organised by:

Clarion Events, Fulham Green, Bedford House, 69-79 Fulham, High St, SW6 3JW

Operations Assistant

Marketing Executive

thebabyshow.co.uk 7

VISIT STAND D5 or F100

EXCLUSIVE

goody bags

Only available at The Baby Show

£5

worth over

£30

Products and value correct at time of going to press 8 thebabyshow.co.uk

Sponsors & Partners

Thank you to our Headline Sponsor

Thank you to our Sponsors & Partners for their support of the show

Official Charity:

Show Guide Partner:

thebabyshow.co.uk 9

PREGNANCY EMAILS

WEEK 7

In a nutshell This week, it’s all about super-tiredness and super noses Your baby is the length of... a Skittle What’s going on with your baby?

It’s face time this week. Your baby’s beginning to develop a jaw, and dark spots are forming where the eyes will be.

What’s going on with your body?

Sick of being tired?

Yep, we’re talking pregxhaustion.

Your pregnancy superpower: #1 Supersmell: Your nose has become so sensitive, you can smell things you never smelt before.

Is it safe...

To eat runny eggs?

Food of the week Pumpkin Seeds: They may be small, but pumpkin seeds are high in magnesium (good for a healthy immune system) and zinc (said to help prevent some birth defects).

FRESH, FUNNY AND FRANK

Follow us:

Sign up to receive the MadeForMums pregnancy emails!

Come and join us at madeformums.com

10 thebabyshow.co.uk

ESSENTIAL SHOPPING CHECKLIST WHAT TO BUY BEFORE YOUR BABY ARRIVES NAPPY CHANGING

CLOTHING 5-7 sleepsuits 5-7 short-sleeve bodysuits/vests 5-7 long-sleeve bodysuits/vests 5-7 newborn bibs 3 pairs socks 3 pairs pram shoes/newborn boots 2-3 pairs scratch mitts 2-3 hats 1 jacket with hood or pramsuit

NURSERY co-sleeper/crib/moses basket or cot or cotbed mattress crib or cot or cotbed 2-4 fitted sheets for mattress 2-4 top sheets and 2-3 blankets OR 2-3 baby sleeping bags 1 baby monitor

GETTING AROUND 1 group 0, Group 0+ or Group 0+/1 car seat 1 buggy suitable from birth

AND BATHING

nappies, newborn size, either disposable or reusable nappy cream cotton wool nappy bags/sacks

BREASTFEEDING 3 nursing bras breast pads nipple cream muslin squares/wraps, for discrete public feeding and burping

BOTTLEFEEDING 6 feeding bottles 6 teats steriliser infant formula (if you’re not expressing) muslin squares/wraps, for burping

Visit madeformums.com/checklist for ‘what to buy’ shopping lists – from essentials to nice-to-haves, plus what to buy for twins.

Come and try out the

Stand D5 and F100

thebabyshow.co.uk 11

Show Highlights

The Lidl Changing Area When nature calls for the little ones, head over to the Lidl Changing Area on Stand A27. Thanks to Lidl's complimentary award-winning toujours nappies and wipes, along with Stokke changing tables, changing your baby couldn't be easier.

Free Shop & Drop and Collect-By-Car Services We know how exciting it can be getting prepared for little one’s arrival. The Baby Show will give you lots of ideas and great bargains too. But do you really want to be traipsing your shopping from stand to stand? Let Emma’s Diary take the strain and look after your bargains whilst you enjoy the rest of your day. Visit Stand B120 to drop off your shopping for FREE or use the Collect by Car service. Love Emma x

Joie Central Café Joie will show their fantastic range of award winning baby gear products at this year’s show. The range includes the recently launched i-Level™ 0+ lie flat infant carrier, extended rear facing car seats such as every stage fx™ 0+/1/2/3, the new pact™ & pact lite™ stroller, and much more. You will also have the opportunity to try out their range of highchairs, including the brand new multiply™, when you take a break at the Joie Central Café.

VTech Smart Play Zone

Come to the VTech Smart Play Zone at Stand E60 and be inspired by VTech’s range of fun and exciting electronic learning toys. Little ones will love to play with VTech Baby Toys in this educational and interactive play area. You will be able to get advice from VTech’s team who will be on hand to help you understand which toys will be beneficial for your children and which will suit your child’s particular interests.

12 thebabyshow.co.uk

Show Highlights

Tommee Tippee Feeding Area The Tommee Tippee Feeding Area on Stand F120 provides a simple solution to feeding your baby at The Baby Show. You’ll find a quiet breastfeeding and bottle feeding area with comfy seating, plus kitchen space with microwaves, bottle warmers, bibs, spoons and complimentary baby food provided by Babease. Make sure you visit Tommee Tippee on Stand B60 where you’ll find their latest products and demonstrations!

iCandy Fashion Show The stage is set and your invitation is waiting.

Come and join iCandy for a front row glimpse into their exciting dance through design, style and imagination. Showing their full range of award winning pushchairs and a few exclusive previews on The Baby Show Stage with MadeForMums at 12.45pm daily.

Belle & Boo Reading Zone

My First Thomas & Friends™ Railway Pals™ Crèche

A wonderful interactive story time reading zone, brought to you by Belle & Boo. Join Mandy Sutcliffe, creator of Belle & Boo on Stand F21 at 10:30, 12:00, 1:30 or 3:00 for a delightful programme that will keep you and your little ones captivated. Make sure you visit Belle and Boo on Stand F20 where you’ll discover a collection of gifts that will transform a simple playroom or nursery into a childhood wonderland.

Fisher-Price® My First Thomas & Friends™ introduces the cute new Railway Pals™ toy range, suitable for 12 months+. Little engineers can play with the new playsets and engines in the FREE Crèche, as they join Thomas & Friends™ on an exciting educational adventure. thebabyshow.co.uk 13

Show Highlights

British Red Cross First Aid Academy

First aid information provided by

The British Red Cross will be at The Baby Show again offering invaluable first aid advice and tips for all new and expectant parents. Sign up for a free, 30 minute baby first aid taster session, and learn how to help a baby who is choking, has a burn, is having a febrile seizure or has swallowed something harmful.

Places are limited so be sure to visit Stand H80 to book your free place at the First Aid Academy, and learn simple skills to give you the confidence that you could help in a first aid emergency.

FRIDAY

SATURDAY

SUNDAY

10.30am – 11am (main stage)

10.30am – 11am (main stage)

10.30am – 11am (main stage)

11am – 11.30am

11am – 11.30am

11am – 11.30am

12 noon – 12.30pm

12 noon – 12.30pm

12 noon – 12.30pm

1pm – 1.30pm

1pm – 1.30pm

1pm – 1.30pm

2pm – 2.30pm

2pm – 2.30pm

2pm – 2.30pm

3pm – 3.30pm

3pm – 3.30pm

3pm – 3.30pm

4pm – 4.30pm

4pm – 4.30pm

4pm – 4.30pm

Useful Show Information Lost Children Announcing Drive & Go with Peg Perego, a picket fenced enclosed area, where children can experience the adventure of Peg Perego’s world leading battery ride-on toys.

Children can let their imaginations run wild, playing farmer aboard a lifelike personal tractor or digger.

14 thebabyshow.co.uk

will be taken to My First Thomas & Friends™ Railway Pals™ Crèche. If you have lost a child please alert security staff.

Toilets are located around the perimeter of the hall

With all children welcome, we promise lots of fun down at the Peg Perego farm!

Cash Points

Stand F80

is available for free all around the venue

are located in the foyer

WiFi

Advertorial

quantum multi mode stroller

Available from BabiesRUs uk.diono.com xl seat capacity

adaptors included

xl basket

everything you imagine and more thebabyshow.co.uk 15

Advertorial Feature

It's getting hot in here

I

n the early days, it can be frustrating to understand exactly what your baby wants. While this is a learning process as you develop your own unique ways to communicate, having the right products to hand is invaluable during your baby’s first years.

One of the biggest concerns to new parents is being able to accurately monitor your baby’s health. While we understand and encourage adopting your own individual parenting style, here are a few tips to get you started.

Read your baby's temperature A good quality thermometer will be one of the most important products you buy in monitoring your baby’s health. An irregular temperature can detect a number of illnesses in babies, but knowing your baby’s temperature is just right is often enough for your own peace of mind – because you’re important too.

Teething A classic symptom of teething is a slightly raised temperature. You may find yourself with a baby thermometer glued to your hand, but it shouldn’t reach 100°F/38°C.

Fever A temperature of 100°F/38°C or above indicates a fever. Although a slight rise in temperature is normal as a sign of teething, a fever is usually a symptom of another condition. In this instance, it’s best to visit your doctor to get to the root of the high temperature.

PRODUCT RECOMMENDATIONS Tommee Tippee Digital No Touch Thermometer Tommee Tippee’s Digital No Touch Thermometer is quick, accurate and easy to use. Featuring a fast, twosecond reading, a fever indicator and a memory function, the contactless device is perfect for calmly and comfortably measuring the temperature of a sleeping child.

Tommee Tippee Digital Ear Thermometer

The Digital Ear Thermometer provides an accurate reading in 2 seconds.

Simply place the tiny tip in baby’s ear, press the scan button and the temperature reading will appear on the large LCD display.

Tommee Tippee Digital 2-in-1 Thermometer The Digital 2-in-1 Thermometer provides fast eight-second readings for babies’ comfort, allows temperature to be read from either the mouth or underarm and features both fever indication and a memory function.

Coughing Coughing is particularly common during teething, due to all that excess dribble and mucus running down your poor baby’s throat. If the cough is persistent and accompanied by a high temperature, however, you should get in touch with your doctor.

16 thebabyshow.co.uk

Visit the Tommee Tippee stand (B60) for product demonstrations and great offers.

The Baby Show Stage with

Our stage hosts fashion shows, expert talks and demonstrations throughout the day. No need to book, just grab a seat!

FRIDAY 10.30am Baby First Aid British Red Cross

Annabel Karmel MBE Annabel is the UK's No.1 children’s cookery author, best-selling international author, and the mother of all feeding experts with 41 books…and counting. She is leading expert on devising delicious, nutritious meals for babies, children and families.

11.00am MadeForMums Best Buys Hazelann Williams

11.30am Maternity & Baby Fashion Show 12.00pm Breastfeeding; How It Works And What To Do If It Goes Wrong Clare Byam-Cook

Beverley Turner Beverley Turner hosts her own talk show on LBC Radio. A writer and a self-confessed 'birth junkie', she established The Happy Birth Club ante-natal course in Chiswick in 2014 and is co-author of The Happy Birth Book. She is married to Olympian James Cracknell and is a mum of three.

12.45pm Fashion Show 1.15pm Essential Guide To Feeding Your Baby Annabel Karmel

2.00pm Sleeping Soundly How To Get The Best From Your Baby's Sleep The Sleep Nanny Lucy Shrimpton

Clare Byam-Cook Qualified nurse and former midwife Clare Byam-Cook is the UK’s leading celebrity breastfeeding expert with clients including Izzy & Harry Judd, Kate Winslet and Geri (Halliwell) Horner. Her books include What To Expect When You're Breast-feeding... And What If You Can't?

2.30pm How To Have A Happy Birth Beverley Turner 3.00pm Maternity & Baby Fashion Show

3.30pm Your Baby Can Learn Dr Robert Titzer N.B. Timetable correct at time of print.

The Sleep Nanny Lucy Shrimpton AKA The Sleep Nanny® is a world renowned child sleep expert who has helped to put an end to sleepless nights for parents and children all around the world. She is author of The Sleep Nanny System™.

thebabyshow.co.uk 17

The Baby Show Stage with

SATURDAY 10.30am Baby First Aid British Red Cross

11.00am MadeForMums Best Buys

Fearne Cotton Fearne Cotton is one of the UK’s most in-demand TV and radio presenters, mum to Rex and Honey and author of Yoga Babies. Fearne will be sharing her experiences of motherhood as well as chatting about her new children’s book.

Hazelann Williams

11.30am Maternity & Baby

Fashion Show 12.00pm Q&A with Fearne Cotton

12.45pm

Vanessa Christie Vanessa Christie (MSc, MN, IBCLC, RHV, RNC, CIMI) is an experienced Lactation Consultant, Health Visitor, Children's Nurse and Infant Massage Instructor.

Fashion Show

1.15pm Essential Guide To Feeding Your Baby Annabel Karmel

2.00pm How To Have A Happy Birth Beverley Turner

Andrea Grace Andrea is one of the UK’s leading baby and child sleep specialists, health visitor, author of Andrea Grace’s Gentle Sleep Solutions and mum of four.

2.30pm Essential Tips for Thriving As A Breastfeeding Mum Vanessa Christie

3.00pm Baby Sleep - How To Survive The Early Weeks Andrea Grace 3.30pm Maternity & Baby Fashion

Dr. Robert Titzer Dr Robert Titzer is a world renowned infant researcher who has developed a fascinating method of teaching babies written language at the same time they are naturally learning to say and understand words.

Show

4.00pm Your Baby Can Learn Dr Robert Titzer

Hazelann Williams N.B Timetable correct at time of print.

18 thebabyshow.co.uk

Reviews editor at MadeForMums.com, the UK’s biggest and best parenting reviews site, Hazelann takes us through the top products you can find at the show.

The Baby Show Stage with

SUNDAY Milli Hill Milli is the founder of Positive Birth Movement (PBM), author of The Positive Birth Book, and writes for various publications about birth, breastfeeding and motherhood including being a columnist for Telegraph Women.

10.30am Baby First Aid British Red Cross

11.00am MadeForMums Best Buys Hazelann Williams

11.30am Maternity & Baby Fashion Show Mother Pukka & Papa Pukka Social media sensations Anna Whitehouse and Matt Farquharson have a hit podcast and new book Parenting the sh*t out of life.

12.00pm The Gentle Sleep Solutions Chireal Shallow

12.45pm

Fashion Show

1.15pm Parent Power The Pukkas Chireal Shallow Psychologist and psychotherapist, Chireal Shallow is the founder of Baby Sleep Clinic, author of The Gentle Sleep Solution.

vs The Saccone Jolys

2.00pm Essential Guide To Feeding Your Baby Annabel Karmel

2.30pm How To Approach Birth With Positivity And Confidence Milli Hill The Saccone Jolys The SACCONEJOLYs YouTube channel started eight years ago, following the life of Jonathan and Anna and their now three children and six dogs. They are the largest family channel in Europe.

3.00pm Essential Tips for Thriving As A Breastfeeding Mum Vanessa Christie 3.30pm Maternity & Baby Fashion Show

Tracey Taylor An experienced British Red Cross trainer, Tracey will take you through some life-saving first aid skills including what to do if your baby is choking, burned or having a febrile seizure.

N.B Timetable correct at time of print.

thebabyshow.co.uk 19

3-5 March

ExCeL London

Everything You Need For Bump, Baby & You

Book Now

Leading Brands

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Expert Advice

Book Early Bird Tickets thebabyshow.co.uk/excel Offical Charity

*Early Bird tickets end midnight 7th January 2018. To book by phone call 0871 231 0844. Calls cost 13p per minute plus your phone company’s access charge. £2.20 transaction fee applies per booking.

20 thebabyshow.co.uk

Advertorial Feature

Beautifully British The much-anticipated 2017 iCandy collection is set to be exclusively featured on Stand F50.

Utilising 84 years of cutting-edge British design and innovation, iCandy brings a collection of beautifully formed, luxury pushchairs and accessories.

M

aking its first UK public appearance is the new iCandy Raspberry the undisputed lightweight pushchair from the range has been meticulously refined, now offering a carrycot & elevators.

The tagline for the new Raspberry is ‘Own The City’, its mandate is to transform city living for parents around the world.

Also making its Baby Show debut is the iCandy Dusk, from the British Brand’s exclusive & limited Peach Designer Collection.

PEACH DUSK

The Designer Collection takes this obsession with pushchair excellence to brave new heights, with every facet of the pushchair thoughtfully considered and lovingly assembled. The pushchair of choice for Hollywood superstar Bradley Cooper, this limited edition version of the iconic Peach pushchair is reserved for those parents wanting a truly distinctive experience and fashion-forward look.

Alongside the Dusk DC, is the ultra-functional iCandy Orange. Formulated using recognisable iCandy DNA it’s bold in style and unrivalled in ambition.

The Orange offers unparalleled functionality, which is infused with flawless style and rich textures.

The pushchair features high attention to detail, along with eye catching iCandy branding, and minimal rivets on display, creating a sleek and desirable design.

In addition to this unrivalled functionality, iCandy have added an integrated ride on board to the pushchair's frame – a feature sure to surprise and delight parents with babies who have an older sibling.

The integrated ride on board holds an impressive 20KG and provides total ease of use.

Alongside is the latest model from the ever popular iCandy Strawberry collection.

Offering more than just an aesthetic update, the latest version takes on board customer feedback and still provides the same groundbreaking innovations such as its unique memory fold, and Step & Fold (TM) technology.

RASPBERRY

Now in its fourth generation, the iCandy Peach represents the best of British design and quality engineering. With a class leading 25kg weight limit, one-touch buckle, unique colourways and a contemporary Space Grey chassis finish, the Peach remains a cut above the rest.

Moreover, the luxurious iCandy MiChair will also be in attendance, a creation inspired by designer furniture and grows with your child. The highchair evolves to become a child's very own sentimental, contemporary piece of furniture with every element that it was once a highchair removed, giving the child the special feeling of growing up and ownership.

Don’t miss the now legendary iCandy Fashion Show from 12.45pm on the main stage on each day of the show.

The iconic Peach remains iCandy's flagship model and the choice for various A-list celebrities such as the Beckhams and Sir Richard Branson. thebabyshow.co.uk 21

One-To-One With The Experts

One-To-One With The Experts Get a free personal consultation offering support, information and advice at the One-to-One with the Experts area. Experts will be on hand throughout the show to answer your pregnancy and parenting questions and put your mind at ease. Topics covered include birth, breastfeeding, bottle feeding, sleep, routines, maternal health, weaning,

teething, colic, skincare and development.

You can book a 15 minute appointment on the day of your visit at the booking in desk on Stand H40. Appointments are on a first-come, first-serve basis so head there early to avoid disappointment.

Timetable FRIDAY 11.00am - 1.00pm Lucy Shrimpton, The Sleep Nanny

11.00am - 1.00pm & 2.00pm - 4.00pm Bethany Green

Lucy Shrimpton Lucy Shrimpton AKA The Sleep Nanny® is a world renowned child sleep expert who has helped to put an end to sleepless nights for parents and children all around the world. She is author of The Sleep Nanny System™.

3.00pm - 4.00pm Vicki Scott

SATURDAY 11.00am - 1.00pm & 2.00pm - 4.00pm Sherry Bevan

12.00pm- 2.00pm Andrea Grace

Vicki Scott Vicki is a qualified midwife, nursery and maternity nurse, nanny and breastfeeding consultant. She is also Philips AVENT’s Feeding & Wellbeing Advisor.

1.00pm - 2.00pm Vanessa Christie

3.00pm - 4.00pm Vicki Scott

SUNDAY 11.00am - 1.00pm & 2.00pm - 4.00pm Jo King

Vanessa Christie Vanessa Christie (MSc, MN, IBCLC, RHV, RNC, CIMI) is an experienced Lactation Consultant, Health Visitor, Children's Nurse and Infant Massage Instructor.

1.00pm - 2.00pm Vanessa Christie

2.00pm - 4.00pm Chireal Shallow

3.00pm - 4.00pm Vicki Scott N.B Timetable correct at time of print.

22 thebabyshow.co.uk

Andrea Grace Andrea is one of the UK’s leading baby and child sleep specialists, a health visitor and author of Andrea Grace’s Gentle Sleep Solutions.

One-to-One with the Experts

Book Signings on Speakers Corner Chireal Shallow Psychologist and psychotherapist Chireal Shallow is the founder of Baby Sleep Clinic and author of The Gentle Sleep Solution.

FRIDAY 2.30pm The Sleep Nanny The Sleep Nanny

System™.

Sherry Bevan Sherry completed her training as a specialist NCT Breastfeeding Counsellor in June 2010. Since then she’s worked with literally thousands of new mums, their partners and babies.

Jo King Jo has been supporting new parents through their pregnancy, feeding and early parenting journeys since 2005, helping and supporting thousands of mums, dads, and partners – and of course their beautiful babies. As well as leading NCT Essentials and NCT Signature antenatal courses, Jo is also an NCT Breastfeeding Counsellor and specialist in moving on from milk to solid foods.

SATURDAY 12.45pm Fearne Cotton

Yoga Babies

SUNDAY 2.00pm

Mother Pukka & Papa Pukka

Parenting the sh*t out of life

2.30pm

The Saccone Jolys And the Great Cap Nap

Bethany Green Mum of four, Bethany, has been a NCT Breastfeeding Counsellor since 2007. She trained as a breastfeeding specialist because of her own experience and problems feeding her first baby. Since training, she’s supported and encouraged over 4,000 mums and their babies.

3.00pm

Milli Hill

The Positive Birth

Book

thebabyshow.co.uk 23

Advertorial Feature

feeling overwhelmed?

Born in 1961, mothercare has been a favourite of mums and dads for over 50 years.

W

e've been there through the changing times, from the introduction of disposable nappies – to the emergence of the modern day working mum. And of course the digital revolution has changed the way parents seek advice and share experiences forever. What hasn't changed is our attitude. We're proud to help, support and inspire mums and dads as you take on the most magical, and important job you can do.

For expert help and advice, visit our stand, pop into any one of our stores nationwide or visit us online at mothercare.com to check out our new advice section. Here you'll find helpful tips on what you really need to pack in your hospital bag, a maternity bra buying guide, pregnancy week by week, and so much more! Plus, don't forget to sign up to 'my mothercare' for money 24 thebabyshow.co.uk

off vouchers, sale previews, invitations to local events and more tips, ideas and inspiration.

We know that preparing for a baby can sometimes be a daunting experience with so much to think about and plan for. That's why we offer a free personal shopping service in all our stores. This is available to book in-store, online or on our stand today. You'll be able to spend quality time in one of our stores, with an expert advisor who can guide you through everything you'll need, and help you decide on the things that are right for you.

Head over to mothercare's stand A100 to check out the latest products, talk to a friendly member of the team or to book a free personal shop in your local store.

Shop The Ad

We would like to thank Bumpkins for The Baby Show photoshoot

Our photoshoot featured products from:

thebabyshow.co.uk 25

Special Offers & Competitions

Exclusive Show Offers, Competitions & Freebies!

We know buying for your baby can be expensive, so we’ve put together a selection of some of the best offers and savings available at the show so you can make your baby budget stretch a little bit further, plus competitions and freebies to take advantage of!

ACTIVE IRON Stand H70 Buy 2 packs of Active Iron and get a third box free!

AIMEE DURRANCE Stand F28 Reserve your portrait session during the show for £100. (valued at £450) Reserve your birth story session during the show for £300 (valued at £650).

SKIP HOP

BABEASE Stand D62 Any 10 pouches for £10 + a tote bag.

BEAMING BABY Stand D3 Beaming Baby week nappy trial, 1 pack of nappies, 2 packs of wipes and a pack of nappy sacks £9.99.

BELLY BANDIT Stand C2 10% off all purchases.

BERTHA & CO Stand D97 20% off all Hello Mum items.

BITES BABYWEAR Stand B93 Bites £15 each or £40 for three pairs.

BSENSIBLE Stand D73

BUNDLEBEAN Stand C90 £5 off all BundleBean products.

BY DASHA LONDON Stand E92 20% off each product + Multi-Buy discounts - 1 onesie £15 (RRP £18) 2 onesie £20 (saving £16) 3 onesie £30 (saving £24) Shorts £18 (was £22).

CHAMOMILE BABY Stand F91 Save at least 20%.

CHEEKY CHOMPERS Stand E62 Two Neckerchews for £20, two Comfortchews for £30 and a Chew Pack for £25.

25% off all orders and purchases.

DOROTHY & THEODORE

BULLABALOO

At least 20% off and free delivery.

Stand E82 Large muslins in both cutesy and tropical collection - £13.50 (RRP £15.95 Tropical and £14.95 Cutesy) Medium muslins Cutesy and Tropical £7.00 (RRP £8.95).

26 thebabyshow.co.uk

Stand H27

ENCHANTED INTERIORS Stand E102 15% off all Premium Self Adhesive Fabric Nursery Wall Art Designs.

Special Offers & Competitions FUTURE HEALTH BIOBANK

MAMA MIO

Stand G16

Stand D60

Up to 15% off stem cell collection services.

The Tummy Rub Butter - save 25%, Push Pack save 35%, Pregnancy Saviours Kit - save 40%.

GREEN PEOPLE ORGANIC BABIES Stand F27

MERRYGOROUND UK

3 for 2 on all Organic Babies' award winning essentials.

Stand A86 MuslinZ set – 2 swaddles, 6 muslin squares and 3 bibs for £20 (RRP £29).

Stand F28

MORRCK

£100 off of any premium or elite birth photography packages worth £1400 and £1900.

Stand E55 Around 20% off online prices.

MUMMYS BUBBLE Stand D101 Subscribe to their newsletter and be entered to win an Organic Pre-packed Maternity Bag worth £100!

HANNAH PALAMARA HONESTLY FEMININE PHOTOGRAPHY

HAPPY MAMA Stand D67 10% off everything.

HARRY AND ROSE Stand D99

MUSTELA

Free Baby Nappy Spray worth £4.90 with every purchase.

Stand A57

HOTMILK LINGERIE

NATASHA WIENING PHOTOGRAPHY

Stand E72 Buy any 2 nursing bras and get the 3rd free!

JUNGLE JAM Stand A88 Buy four Jungle Jam books and get one free.

KERIKIT Stand E63 20% off everything!

20% off all Mustela skincare products.

Stand H20 Chance to win a complimentary £150 studio voucher. Visit stand for more details.

NEWBIE BY KAPPAHL Stand G21 Get a free gift with your purchase from the Newbie range.

NUBY

Stand E101 25% off all orders.

Stand E86 Offers include up to 55% off Natural Touch range, 3 for £10 on tableware, bibs, bath, cups and 3 for £15 on toys, bath, plush toys.

LONZI AND BEAN

ONCO

KIDDIEWINKLES

Stand A73 10% off online prices.

LOVEKEEPCREATE Stand A62 Up to 15% off items.

MAGNET MOUSE Stand A83 Buy two or more sleep suits and receive 25% off.

Stand C92 Up to 30% off. Free Squeasy Snacker with purchases on weaning products over £30 worth £12.49.

MAMA DESIGNS

MAM Stand D45 FREE MAM 130ml Easy Start Anti Colic Self Sterilising bottle & Start 0-2m SOOTHER (RRP £7.99).

MAMA DESIGNS Stand D92 Up to 40% off. thebabyshow.co.uk 27

Special Offers & Competitions PEG PEREGO

SKIP HOP

Stand E10

Stand E54 Up to 20% off changing bags, on-the-go accessories, baby gyms, bath time, play time, nursery gear and Zoo toddler essentials.

Win Peg Perego’s mini reproduction Vespa! Visit stand for details.

PHOTOGRAPHY FOR LITTLE PEOPLE Stand C94

SMART CELLS BABY

Free gift valued at £159 when booking an appointment at the show.

Save up to £270 on umbilical cord blood banking.

PODDLE POD

Stand D40

SNUGGLEBUNDL

Up to 30% off.

Stand C89 1 for £32.99, 2 for £60.

PRIVATE MIDWIVES

SUMMER INFANT

Stand A55

Stand D71 10% off package prices.

PROJECT BABY BOX Stand A81 Buy a Project Baby Box of goodies for just £20 at the show. Each box is valued between £70 - £90.

RAINBOW DESIGNS Stand D102 Miffy Denim Plush Soft Toy (25cm) - £10. Peter Rabbit Cot Mobile - £20. Peter Rabbit Jumbo Activity Mat - £20. Cuddly Classic Winnie The Pooh - £20.

ROMA Stand D31 Half price Maple changing bags.

Stand E3 Newborn Bundle: RRP £429.93. Show Price £249.93.

Bedtime Bundle: RRP £169.9 Show Price £99.97.

Travel Bundle: RRP £139.97 Show Price £89.97.

SWEET DREAMERS Stand C97 £5 off ewan the dream sheep, £2 off the all new Gertie the Good Goose.

SWIMKIDZ Stand E103 10% off each booking and free underwater photo shoot.

THE BSHIRT Stand F12 2 x Bshirts for £30 (RRP £19.99 each)

THE GRO COMPANY

Stand C89

Stand E70 The Newborn Bundle £99 (RRP £170).

Towel, blankets, BumGo - Any 2 for £40. Bath Bundle - bath, towel, wash cloths £45.

THE WASHABLE NAPPY COMPANY

SHNUGGLE

PEG PEREGO

Stand B91 10% off everything. .

TRULY BABY Stand A52 Competition to win a Truly Baby trunk with the value of £85. Visit stand for more details.

UNITY BEAUTY ESSENTIALS Stand D4 30% off Pregnancy Collection.

YOUR BABY CAN LEARN Stand F4 Your Baby Can Learn! British English Deluxe Kit £95 (usually £150 inc. shipping). Add a second language for 50% off of regular price!

Terms & Conditions apply to some offers please visit individual stands for details.

28 thebabyshow.co.uk

thebabyshow.co.uk 29

Advertisment Features

Pregnancy

&

Beyond

Helping you enjoy Stand C31 your jou rney

Go Online & Subscribe

UPSIE BELLY ®

Enjoy a monthly box of goodies for yourself and baby delivered straight to your door.

BELLY BANDIT ® WRAP

From pregnancy support to post-pregnancy compression, Belly Bandit® provides what mums need...when they need it.

per box

Each box is valued between £70 - £90 www.projectbabybox.com

30 thebabyshow.co.uk

GET A LIFT & TIGHTEN UP!

STAND

A81

WWW.BELLYBANDIT.CO.UK

VISIT US AT STAND C2 10% OFF SHOW SPECIAL

Photo Competition 2017

Photo Competition £100 Daily Cash Prize

in association with

B

umpkins will be returning to The Baby Show Olympia where they will be helping more families capture those precious moments on camera as well as running a brand NEW COMPETITION - £100 Daily Cash Prize Competition. Bumpkins have made bumps, baby and family photography their business, priding themselves on creating incredible images and an experience that you and your family will treasure.

Every baby that has the Bumpkins treatment loves it, and happy babies mean happy families. If you’re looking for amazing bump photography, cute baby photos or fun family snaps, Bumpkins guarantees to amaze you.

Simply visit a Bumpkins Stand (E1, H23 or A80) where you will have the opportunity to be photographed by one of their talented team. Take home your FREE print and be in with the chance to win a £100 daily cash prize when you post your print on Instagram with #thebabyshow. thebabyshow.co.uk 31

Great news!

Now what?

Get ready for the birth of your baby and make new friends Why do mums-to-be choose to do an NCT antenatal course?

Because research shows that after doing an NCT course, 91% said they felt more confident about making labour, birth and early parenting decisions.

NCT courses are good for dads and partners too.

Almost 95% of those who attended said they were more confident about caring for and feeding their baby.

Come and find out how we can help you. Visit:

des881

www.nct.org.uk/babyshow 32 thebabyshow.co.uk

Find Milton at Stand

F20

Protecting what’s precious everyday You won’t believe how easy it is!

• Sterilises in just 15 minutes • Simply use cold water from the tap with one Milton Tablet or cap of Fluid • Everything stays sterile in the Milton solution for 24 hours • When you take an item out of the solution, the rest remains sterile and ready to use at a moment’s notice • No need to rinse!

• Use for all baby feeding utensils such as baby bottles, dummies, teething rings and breastfeeding equipment • The No 1 travelling method

www.milton-tm.com Use biocides safely. Always read the label and product information before use.

thebabyshow.co.uk 33

Official Charity: NCT

NCT Antenatal & Postnatal Classes Prepare for birth and early parenthood by joining one of our show-exclusive 45 minute classes, led by specialist NCT practitioners.

Daily Timetable 10.30am or 3.30pm The new parent survival guide to practical baby care Essentials of practical baby care, such as carrying, bathing and nappy changing your baby.

10.30am or 11.30am Birth choices Labour ward? Birth centre?

Home birth? Explore and understand the differences between the UK's most common options for where to give birth.

1.30pm or 2.30pm Top pain management techniques during labour Come and learn practical tools and techniques to help Mum work with her body in the most effective way during labour.

Classes are based on their popular NCT Signature antenatal and NCT Essentials antenatal courses, and their early days courses and workshops.

Every session is jam-packed with vital information and practical tips to help you and your partner prepare for birth and the first few weeks after

your baby’s arrival. The classes cover everything from birth choices to pain management techniques, how to bathe your baby to calming, breastfeeding to how to read baby cues.

Spaces are limited, so be sure to book your slot early by visiting the London Room.

Class places are just £12.

11.30am or 2.30pm A step-by-step guide to breastfeeding Practical tips to get breastfeeding off a good start, plus where to get further support if it’s needed.

1.30pm or 3.30pm NCT is here to support you through the vital First 1,000 Days of being a parent – from getting pregnant until your baby’s second birthday.

Alongside trusted, impartial information and friendly local networks, we provide answers and support, both practical and emotional – when it matters most. We’re also the campaigning voice for parents, on the issues that matter most. Visit them on Stand G12.

34 thebabyshow.co.uk

The new parent survival guide to sleep, crying and calming Learn how to put your baby to bed safely along with techniques for calming your crying baby.

You’ll also learn how to understand your baby’s needs and how they communicate their likes and dislikes through how they behave.

A healthy future is in your hands

Storing your newborn’s stem cells could prove a lifesaver Why store your baby’s umbilical cord blood?

Stem cells from cord blood can treat 85 diseases including Leukaemia 40,000 transplantations have been performed worldwide since 1988 300+ clinical trials underway globally, including diabetes, cerebral palsy, heart disease

The World’s most accredited stem cell bank HTA

AABB

Swiss medic

MHRA

Free release and shipment of your sample worldwide for use in treatment

Proud to store more samples than all other UK banks combined More than

140,00

sample0 s

HF

. bsi O IS 1 0 90

EA

Exclusive Baby Show Discount 0115 967 7707 I custcare@fhbb.com I www.futurehealthbiobank.com HTA Licensed

MHRA Authorisation

thebabyshow.co.uk 35

Exhibitor Profiles

Are you looking for private midwifery care at home or hospital?

The same midwife to care for you throughout pregnancy, birth and beyond A holistic approach to care, with your choices and wishes respected Full support to birth your baby where you choose, how you choose Care provided in your own home at a time and place convenient to you A positive birth experience with a midwife who is highly skilled in promoting normal birth Additional antenatal and postnatal support until your baby is 6 weeks old Home or hospital birth Enhanced breast feeding support package available

10%

UKBirthCentres

BirthUK

Contact us now on 0800 3800 579 or email info@privatemidwives.com to discuss how we can help you.

www.privatemidwives.com 36 thebabyshow.co.uk

off all care packages booked at the show!

FREE Midwife Consultations at the show

Exhibitor Profiles

From the organisers of The Baby Show

18-19 Nov ExCeL London 2-3 Dec NEC Birmingham

Book Tickets Now Save Over 50% Quote Code BABYSHOW

babytotoddlerevents.co.uk

A one-stop-shop for everything parents need for their babies and toddlers up to 4 years of age • Prams & pushchairs • Buggies & strollers • Nursery furniture & furnishings • Toys • Clothing • Feeding equipment • Car seats • Travel • Healthcare & wellbeing • Books • Gifts • Bathing & changing •

Accessories • Carriers • Safety & security • Maternity • Outdoor play equipment • and much, much more...

FREE Campbell book worth £4.99 for visitors* Event Sponsors and Partners

Saving is based on the standard on-the-door ticket price of £12. Advance Box Office closes midnight 17/11/2017 for ExCeL and 01/12/2017 for NEC. £1 transaction fee applies. *Only available at Excel while stocks last

thebabyshow.co.uk 37

www.strepelle.com

Group B Strep can be passed to baby during childbirth and can lead to life-threatening conditions, such as sepsis and meningitis.

£39.99

Visit strepelle.com and use code BS35 for £4.99 discount.

Expires 30.11.17

Strepelle is a home to laboratory test that enables expectant mothers to test for Group B Strep to safeguard their baby’s first few weeks of life.

What is Group B Strep?

Group B Streptococcus (also known as Group B Strep and GBS) is a common natural bacterium found in approximately 25% of pregnant women.

Although GBS is not harmful to the mother, it can pass to the baby and can cause serious complications that can lead to life-threatening conditions such as sepsis and meningitis.

If detected before going into labour GBS can easily be treated with antibiotics.

However, in the UK routine antenatal testing is not currently offered by the NHS so Strepelle has been developed to provide this vital service.

Test during pregnancy from 35 weeks onwards 38 thebabyshow.co.uk

Exhibitor Profiles

With over 30 configurations and an integrated ride-on-board, the British designed and engineered iCandy Orange is packed with innovation. Featuring our trademark elevator adaptors, unique 'cinema' double seating mode and a 64 litre basket, the Orange leads the field whilst still being compact enough to fit through a standard door. Brilliantly flexible, beautifully crafted and absolutely futureproof.

Stand F50 thebabyshow.co.uk 39