The Baby Show NEC

£4.50

17-19 May 2019

1-3 March 2019

NEC Birmingham

ExCeL London

Your Show Guide Show Offers & Competitions

Live Stage with MadeForMums

Brands & Floorplan

Check out exclusive offers & competitions on pages 26-28.

Advice from the UK’s leading baby experts plus the Fashion & Innovation Show.

With 100s of boutique & leading brands see the full list & floorplan on pages 3 & 5.

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@thebabyshow

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#thebabyshow

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445993_BSN08_Floorplan_Showguide_297x210mm_2019_v7.pdf

Floor Plan

1

07/05/2019

09:5

A20

17-19 May 2019

1-3 March 2019

NEC Birmingham

ExCeL London

C2 Social Scene

• First Aid is located in the Organisers Office • Make sure you head over to the Oneto-One with the Experts at Stand C72 to have a private consultation with a baby-care expert

C9 C14 C13

C8 C10

D14

D10 D12

C22 C23

C28 C32

C26

D20

D24

D26

E10

E21

F10

F20

F30

G20

G32

E20

D31 D27

D32 D29

E30

Main Entrance

• Free baby food courtesy of Babease at the Tommee Tippee Feeding Area, Stand J20

F1

• Too many bags? Take advantage of Emma’s Diary Shop & Drop and Collect-by-Car services at stand B100

Buggy Testing Track

G10

G34

G1

• Keep your child entertained with soft toys, a ball pit and activity zone within the show's Kids Corner, Stand C71

Antenatal & Postnatal Classes

G39

NCT Classes Reception

J10

• Don’t forget to visit The Live Stage with MadeForMums, E90

H20

J1

• Don’t miss out on FREE baby first aid sessions at Daisy First Aid

Demonstrations on Stand H50

Organiser’s & Sales Office First Aid Tommee Tippee & Gro Company Collection Point Marketing Office

• Fun for the little ones at the My First Ducati Experience and Sante Fé ride-on trains with Peg Perego on Stand G90 • Try out Lidl's Lupilu nappies and wipes in the Lidl Lupilu Baby Changing Area on Stand K1 • Come and join Munchkin & Bear Stand C70 to sit down, relax or let your baby have a kick around on their soft play mats

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Seating

Press Office

FIRST AID

K1

Baby Change Area

J20

Feeding Area with food courtesy of Babease

H32

56

Floor Plan

A71

A21

Toliets

A90

B100

Seating Area Sponsored by

Seating Only

B60 B82

C72 C30

9

D33 D34 D35

C39 C40 C41 C42

C52 C50

D40

D52 D51

D44 D45

C53 C54 C51 C55

C59

C60 C62 C64 C63 C65

C70

C100

One-to-One with the Experts

C71 Activity Zone

D62 D61 D60 D63

D53

Shop & Drop Collect-by-Car

C90

Meet the Author/ Book Signing

Soft Play Zone

Seating E45

E47

E60

E50

E80 E81

E70

G90

E82 E48 E90

E83

The Live Stage with F40

Central Café

F44

F60

F62

F45

F64

F72

F80

F69

F61

F53 F65 F66 F67

F68

F71 F75

F73 F77 F81

F82

F88 F89

F84

F93 F92

F85

F86

F83

F87

F90 F91 G90

G44

G50

G40

G60

G61

G70

G71

G80

G74 G77

G59 G62 G63

G82

G84

G83

G42

H35

G58 G64 G65 G67 G68 G69

G46

H51

H50 Free Daisy First Aid Demonstrations

G76 G72

G78 G73 G75

G79 G81

G86 G88

D90

H90

Lounge

G45

My First Ducati Experience & Santa Fé ride-on trains

Floorplan sponsored by

The promise of a clean soother, anytime, anywhere www.milton-tm.com

Use biocides safely. Always read the label and product information before use.

thebabyshow.co.uk/NEC 5

OUR BREAST PUMPS

FIT ALL BOOBS whatever your size or shape.

HALF PRICE BREAST PUMPS! VISIT

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AT STAND E60

Exhibitor A to Z Key:

A

Mothercare Stand

ABC Design Amawrap Angelcare Aqua Wipes® Ark ASDA

B

A20 D44 H90 F85 D27 & G34 G40

BabaBing!

F44 BabyBjörn A20,A21, H90 Baby Jogger® H90 Baby Planet A20, A21 BabyStyle E45 BABYZEN A20, A21 Bambo Nature D20 Beaming Baby D24 BEBYLUX A20 & D40 Bizzi Growin F53 bloom A21 Bluebell D35 Boori A21 BoPeep C64 Bowtees G73 Bright Horizon G83 Britax H90 B-Sensible C41 Bugaboo A20, H90 BuggyBaby C26 Bumbo C26 Busy Bees Nurseries E47

C

Caboo A20 Campbell Books D90 Car Shades F82 Casada G68 Cats Protection C82 Cells4Life G60 Chamomile Baby D63 Cheeky Wipes G76 Chicco E30, H90 Childs Farm F60 Click Heat D14 Close Parent A20 Cosatto A21, H90 Costco D62 Crumbs Away G77 Cuddledry® C30 Cuddles Collection F75 Custom Gifts G39 CYBEX F20, A20, H90

D

Daisy First Aid G42 Daisy Melts E82 Dalin F81 Ddrops F91 Dr. Brown’s G63 Dreamgenii H90 Dunham McCarthy G64

E

EasyTots F86 egg® A21, H90 Elle Tens H90 Elvie G65 Ergobaby G70, H90 ergoPouch C26

F

Flapjackery E81 Fletcher & Mils D31 FreeRider D29 Funky Giraffe F61 Fur Coat No Nappies G78 Future Health Biobank B60

Baby Planet Stand

G

Gaia Baby A20 Gousto F90 Guide Dogs C82

H

Harry & Rose C60 Heart FM

H32 Hey Mindy C8 Hippychick F69, F73 Hotmilk Lingerie E83 HotTea Mama G45 House of Hurrah F92 Hybrid A21

I

iCandy G50 iCandy Lounge H51 Ickle Bubba A20 Iconic Kidswear C13 Invictus Baby D60 Itsy Bitsy Imprints C59

J

Jane A20 Joie Central Café E50 Joie H90 Joolz A21,H90

K

Nibbling Teething Jewellery and Accessories Noordi Norfolk House Nursery Nourisil™ MD Scar Gel Núby™ Nuna E48, Nursery Pillows

G45 A20 B61 C14 E60 H90 D52

Obaby Orkids Boutique Owlet Baby Care Oyster3 A20, E45,

A20 F87 F64 H90

O

P

Pearly Bows F83 Peg Perego G90 Petunia A20 phil&teds® A21 Photography For Little People D61 Pink Lining & Purflo G86 Poddle Pod® C54 Poorly Boo F66 Posy and Beau G58 Pourty C39 Pregnacare® G71 Project Baby Box F84

Q

Quinny® A20 J50 C24

R

Lansinoh® H90 Lello G67 Lidl G90 LifeSearch F71 Lilith Loves Henry C62 Lily & Ribbon F72 Little Acorns A21 Little Green Sheep A20 Little Knights F45 Little Lucy’s F77 Little Poppets G20 Little Timbers C51 Lulworth H90

S

Kendamil KeriKit

L

M

Maclaren Baby E21 MadeForMums F1, F10 MAM F40 Mama Designs C52 Mama Mio G84 Mamas & Papas® A21, H90 Marlow White H90 Massage The Senses G82 Maxi-Cosi® A20, H90 Medela F80,H90 Mee-go® A21 Mercedes-Benz-Hartan D53 Millie & Ralph C22 Milton

A90, G80 Mima A20 Mini Royals D26 Moby A21 Mothercare H90 Mountain Buggy A20, A21 Mum & You F88 Mumba Bra G72 Mummy & Little Me G86 Munchkin & Bear C70 MuslinZ C65 Mutsy A21 My Buggy Buddy G69 My Precious Creations D34

N

Naturally Baby Ltd NCT Niamhs Neverland

F65 G1 C9

Rainbow Designs C28 Roma G32 Shnuggle G44 Silk-Skin C50 Silver Cross A20, H90 Simply Coconuts C55 Skip Hop E80 Sleepyhead C26 Snugglebundl C32 Snüz A21, H90 Something Special Cheadle G61 Stars & Snuggles G46 Stokke® F30 Sweet Dreamers G75

T

The Bamboo Baby Company G62 The Gro Company H35 The Kids Corner

G71 The Pod Collection C42 The Pud Store C40 Thule A20 Tommee Tippee® H35, H90 Too Much Cute C53 Tula G70 Tumble Tots F62 Tutti Bambini E70, H90

U

UPPAbaby H90

V

Venicci G10 Venture Photography F93 Voksi® H90 Volvo E10 Vybra Solutions D12

W

Warwick University Water Wipes

D51 E20

Xperience Photography

D45

Ziggle

Z-O-E

D10 G74

X Z

thebabyshow.co.uk/NEC 7

Advertorial

how Baby S ive! exclus

SSEEEE USS D STAND AATT S D3200 E

cal Place on Earth is By Your Sid i g a M t s o M e.

The At Chicco we cherish the bond between parents and babies as something beautiful, which strengthens day by day, sharing and treasuring precious moments together.

As sleeptime experts, Chicco have produced a family of innovative products, designed to support both parents and babies.

The New Chicco Next2Me Magic, Boppy and First Dreams have revolutionised the way of sleeping to never miss those magical moments and enjoy peaceful nights close to your baby.

NEW

The complete sleep time solution from Chicco

NEW

One hand slide opening system

Fitted sheets in new colours and designs for Next 2 Me Magic 3D mesh mattress included to improve air circulation

For information on these products, contact us at orders.uk@artsana.com, or please call 0208 953 6627.

8 thebabyshow.co.uk/NEC

A magical family of projectors for a relaxing night’s sleep

Double mode: fixed or rocking positions

11 11 height positions (can be tilted to help with reflux) Facebook: /chiccocompanyuk

YouTube: /chicco

The ideal support for bonding and feeding

Welcome

Hello!

On behalf of The Baby Show Team and our Headline Sponsor MadeForMums, we are delighted you have chosen to visit The Baby Show, NEC!

I

’d firstly like to introduce myself as the new Show Director for The Baby Show with MadeForMums. As this is my first show, I am very excited to welcome you and contribute to making your day as enjoyable as possible.

With over 200 brands and thousands of great products, the show provides a unique opportunity to shop all the latest innovations, at the best prices, all under one roof.

With you at the forefront of our minds, we have also crafted a range

of expert talks, offering all the latest advice, combined with hassle-free family-friendly facilities to ensure you get the most out of your visit.

Don’t miss the Live Stage with MadeForMums - jam-packed with expert speakers, fashion and innovation shows and invaluable advice from Daisy First Aid. Take advantage of the Tommee Tippee Feeding Area and Lidl’s Lupilu Baby Changing Area with complimentary food, nappies and wipes, all with privacy options.

social media handles below to keep everyone up-to-date on your day.

Have a great day!

Best wishes,

Zoë Bonser, Show Director & The Baby Show Team

Keep your little ones entertained as they whizz around on stylish Ducati’s from Peg Perego in the My First Ducati Experience.

Lighten the load and use the Emma’s Diary free Shop & Drop and Collect-by-Car services.

Don’t forget to keep social and tag your photos and videos on our

CONTENTS 03 Floorplan and Brands A-Z

22 One-to-One with the Experts

07 Welcome

26 Show Offers &

09 Sponsors & Partners

Competitions

12

32

NCT Classes

17 Live Stage with

36

Brand Profiles

MadeForMums

50

Product Locator

Show Highlights

Meet The Baby Show Team

Emmanuel Anolue

Sales Team

Show Director

Senior Sales Executive

020 7384 8125

Claire Smith

Evie Smith

Marketing Team

Marketing Manager

Senior Operations Executive

020 7384 8141

Marketing Communications Manager

Lily West Marketing Assistant

Ed MacCurrach

Evangeline Morrison

Guide designed by Project Baby Ltd Tel: 07957 294 061 Email: natasha@project-baby.co.uk Web: project-baby.co.uk

Zoë Bonser

Emma Coffey

Published by Project Baby Ltd

The details contained in this show guide are based on information supplied by the respective companies and were considered correct at the time of going to press.

Neither the event organisers nor the publisher accepts responsibility for any errors, omissions or claims made in this guide or at the exhibition.

The Baby Show is organised by:

Operations Team 020 7834 7828

Operations Assistant

Clarion Events, Fulham Green, Bedford House, 69-79 Fulham, High St, London SW6 3JW

Sales Manager

thebabyshow.co.uk/NEC 9

VISIT STAND F10

EXCLUSIVE

goody bags ine

az Mag

Only available at The Baby Show

£5

WORTH £30

Products and value correct at time of going to press

Visit F1 to collect pre-paid bags 10 thebabyshow.co.uk/NEC

Sponsors & Partners

Thank you to our Headline Sponsor

Thank you to our Sponsors & Partners for their support of the show

Official Charity:

Show Guide Partner:

thebabyshow.co.uk/NEC 11

2000+ rigorously-tested product reviews

You’ve probably seen us at the top of Google

Fun and frank pregnancy emails

Helping mums make confident choices

Headline sponsor

Friendliest parenting forum on the planet* *we think so anyway Over 200 recipes

We measure your baby’s size in carbs!

Free weaning app

Come and join us at madeformums.com The UK’s #1 website for parenting product reviews  /madeformums 12 thebabyshow.co.uk/NEC

@madeformums

 @madeformums

COMPETITION

WIN a Joie chrome™dlx pushchair with a carrycot included!

RRP

£400 The Joie chrome™dlx is a stylish pushchair that’s fully travel friendly and designed for any mode and any road.

Enter at madeformums.com/competitions The prize includes a Joie chrome™ dlx with a carrycot. Closing date for entries is Closing date 23.59 on 14 June 2019. Competition open to UK residents aged 18+ only. For full Terms & Conditions visit bit.ly/1JAwaId

Come and try out this buggy on the

Stand F10

BUGGY TESTING TRACK thebabyshow.co.uk/NEC 13

Show Highlights

Lidl’s Lupilu Baby Changing Area Lidl's Lupilu Baby Changing Area offers a clean, safe and warm environment to change your baby. Nappies and wipes provided by Lidl will be free of charge.

Stokke® will once again be fitting out the area with fabulous Stokke® Care™ changing tables and mats along with Tommee Tippee Sangenic Nappy Bins too - making changing your baby as easy as possible.

With every need catered for, your hassle-free day at The Baby Show can last all day long! Stand K1

Free Shop & Drop and Collect-by-Car Services We know how exciting it can be getting prepared for your little one’s arrival. The Baby Show will give you lots of ideas and great bargains too. But do you really want to be traipsing your shopping around the show? Let Emma’s Diary take the strain and look after your bargains whilst you enjoy the rest of your day.

Visit Stand B100 to drop off your shopping for FREE or use the Collect-by-Car service.

One-to-One with the Experts Get a free personal consultation offering support, information, and advice at the One-toOne with the Experts area. Pregnancy, baby & parenting experts will be on hand throughout the show to answer your pregnancy and parenting questions and put your mind at ease.

Topics covered include birth, breastfeeding, bottle feeding, sleep, routines, maternal health, weaning, teething, colic, skincare, and development.

You can book a 15-minute appointment on the day of your visit at the booking in desk on Stand C72. Appointments are on a first come, first serve basis so head there early to avoid disappointment.

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Tommee Tippee Feeding Area

The Tommee Tippee Feeding Area provides all you need to feed your baby, with free baby food courtesy of Babease.

There will be a breastfeeding area should mothers choose to breastfeed in a quiet environment, with comfy seating and complimentary breast pads.

The Tommee Tippee Feeding Area also includes bottle warmers, bibs, spoons, microwaves and Tommee Tippee Perfect Prep™ Day and Night machine for your use. The Tommee Tippee Perfect Prep™ Day and Night machine makes a fresh bottle at just the right serving temperature in less than two minutes! Stand J20

Show Highlights

Play time in Style Come and join Munchkin & Bear Stand C70 to sit down, relax or let your baby have a kick around.

Enjoy beautiful and practical play mats designed

by Mums who didn't want their homes to look like a crèche! Their play mats are padded, nontoxic, wipe clean, waterproof, reversible and durable. Swing by to experience the ‘oooo’ factor and ask any questions.

This friendly network of breastfeeding drop-ins is popping up at The Baby Show. At the Baby Café, Stand A71, you're more than welcome to drop by and find a breastfeeding specialist on hand. They'll be ready to help with any breast or feeding questions you might have during or after pregnancy.

CentralCafé Alongside Joie showing their fantastic range of award-winning baby gear products at this year’s show, you will have the opportunity to try out their range of highchairs, when you take a break at the Joie Central Café, Stand E50.

My First Ducati Experience and Sante Fé Trains with Peg Perego

Social Scene

Itay's most stylish toy and nursery brand, Peg Perego, is bringing a range of world-leading battery ride-on toys. Children and toddlers as young as two years will be able to experience the independence of their first ride aboard Ducati motorbikes, scramblers and Santa Fé ride-on trains.

With all children welcome, we promise lots of fun down at the Peg Perego adventure area!

Stand G90

Image

Join The Baby Show community by taking a photo in our NEW Social Scene. Upload your photo to social media to let everyone know you're at the show - don't forget to tag us! @thebabyshow #thebabyshow

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Show Highlights First aid information provided by

Free Daisy First Aid Demonstrations

Daisy First Aid will be at The Baby Show offering invaluable first aid advice and tips for all new and expectant parents. Sign up for a free, 20-minute baby first aid taster session, and learn how to help a baby who is choking, has a burn, has a fever or is having a febrile seizure. Places are limited so be sure to visit Stand H50 to book your free place at Daisy First Aid Demonstrations and learn simple skills to give you the confidence to help in a first aid emergency.

TIME

FRIDAY 17th MAY

SATURDAY 18th MAY

SUNDAY 19th MAY

10.30 – 11.00 (Live stage)

General First Aid Talk

General First Aid Talk

General First Aid Talk

11.00 – 11.20

Choking

Choking

Choking

12.00 – 12.20

Febrile Seizures and Fever

Febrile Seizures and Fever

Febrile Seizures and Fever

13.00 – 13.20

CPR

CPR

CPR

14.00 – 14.20

Meningitis

Meningitis

Meningitis

15.00 – 15.20

Choking

Choking

Choking

Febrile Seizures and Fever

Febrile Seizures and Fever

16.00 – 16.20

Useful Show Information Lost Children will be taken to the Organisers Office. If you have lost a child please alert security staff.

Toilets are located in the show hall and the Piazza.

Cash Points are located outside the hall in the Piazza.

Wi-Fi is available for free all around the venue.

First Aid can be provided by a qualified Nurse located in the Organisers Office.

thebabyshow.co.uk/NEC 17

Advertorial Feature

Introducing Perfect Prep Day & Night Keep lights and sound low With Perfect Prep Day and Night, you don’t risk waking the whole house preparing those night time bottles. Its gently glowing night light means you can see exactly what to do, even when you want to keep the lights low.

No more cold sweats over those 3am feeds as even the most bleary-eyed parent can prepare the perfect bottle. A clear, easy to use digital display tells you what to do next.

You can also turn down the volume on the beeps that signal each step of the process, so there’s no fear that you’ll wake the household as you prepare to satisfy baby’s hunger pangs.

H

ow can you take the stress out of night-time feeds?

Introducing Perfect Prep Day and Night.

Getting enough sleep can be a challenge for any parent.

Hungry babies don’t like waiting for a feed and will make their feelings known in the only way they can.

Those early morning feeds where you’re trying to keep quiet as you juggle baby and get the bottle to the perfect temperature can be a real stress test.

The dream machine for perfect bottle prep The new Perfect Prep Day and Night from Tommee Tippee is designed to make preparing bottles easier for parents, any time of day or night.

Not only does it deliver the perfect bottle at the perfect temperature in just two minutes flat, it’s also sleep friendly, with special features that make night time feeding a dream.

How does it work?

Perfect Prep Day and Night makes bottle prep simple.

Just chose the size of your bottle, add the formula and the machine does the rest.

It dispenses the correct volume of water, using a built-in filter to remove any impurities, combined with an initial hot shot that kills any bacteria in the formula. That means you can have a body temperature bottle ready for baby in two minutes. It’s ten times faster than boiling a kettle and waiting for it to cool down.

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Practical and stylish Perfect Prep Day and Night comes in a choice of four different colours, perfect for the most stylish of homes. It’s compact and practical, so it won’t look out of place in your kitchen.

Perfect Prep Day and Night is specially designed to give parents peace of mind, knowing that baby's bottle will be perfect any time of day or night. It’s so easy, you could do it in your sleep… or near enough.

Why body temperature?

Warming baby milk to body temperature helps create a more relaxed and natural experience and it’s kinder on tiny tummies too.

Visit Tommee Tippee at stand H35 for product demos and great offers.

Live Stage with

Our Live Stage hosts free expert talks and fashion shows throughout the day. No need to book, just grab a seat!

FRIDAY

Clare Byam-Cook Clare Byam-Cook is one of the UK’s leading breastfeeding experts with clients including Izzy & Harry Judd, Kate Winslet and Geri (Halliwell) Horner. She recently appeared on This Morning’s first ever live breastfeeding clinic.

10.30 Baby First Aid

Daisy First Aid

11.00 MadeForMums Buggy Buying Guide Matt Coyne

11.30 Fashion & Innovation Show

12.00 Breastfeeding: How It Works ... And What To Do If It Goes Wrong

Clare Byam-Cook 12.45

What Your Body Needs To Get Physically Ready For Birth and For Your Postpartum Recovery Versha Patel

Matt created his popular blog Man vs. Baby after the arrival of his son Charlie, which now has over 200,000 followers. Matt subsequently wrote a Sunday Times best-selling book based on his first year of parental triumphs and disasters entitled Dummy. His new book Man vs. Toddler is now out.

Al Ferguson Al is the founder of The Dadsnet; the global dad community and has appeared regularly on Good Morning Britain as a ‘parenting’ expert. Al and his wife, Jen, have a successful Instagram account (itstheFERGUSONs) with 30,000 followers where they share insight into real life as 21st Century parents.

13.15 Becoming a Dad: Expectation vs. Reality

Matt Coyne and

Al Ferguson.

Hosted by Susie Boone.

14.00 How to Wean

Masterclass Charlotte Stirling-Reed

Lucy Shrimpton, The Sleep Nanny® Lucy Shrimpton AKA The Sleep Nanny® is a world-renowned child sleep expert who has helped to put an end to sleepless nights for parents and children all around the world. She is the author of The Sleep Nanny System™.

14.30 Sleeping Soundly - How

To Get The Best From Your Baby's Sleep Lucy Shrimpton, The Sleep Nanny®

15.00 Fashion & Innovation Show N.B Timetable correct at time of print.

Versha Patel

Birth&Beyond fitness

Versha created Birth & Beyond Fitness to help woman she found to be underserved in the world we live in today, gauged from her own personal experience. She has focused all her Exercise and Nutrition Qualifications and Further Education on Woman’s Health, starting with Pregnancy, Postnatal Fitness, preparing for birth and recovery, thebabyshow.co.uk/NEC 19

Live Stage with

SATURDAY 10.30 Baby First Aid Daisy First Aid

Jenni Dunman Jenni is the founder of award-winning company Daisy First Aid that now runs parent first aid classes across the UKa.

11.00 How to Wean Masterclass

Charlotte Stirling-Reed

11.30 Fashion & Innovation Show 12.00 Postnatal Fitness:

What They Don't Normally Tell You Dr. Joanna Helcké

Milli Hill Milli is the founder of the Positive Birth Movement (PBM), author of The Positive Birth Book and Give Birth Like a Feminist (out August) and writes for various publications about birth, breastfeeding and motherhood including being a columnist for Telegraph Women.

12.45 MadeForMums Buggy

Buying Guide

13.15 How to Approach Birth

Dr. Joanna Helcke

with Confidence & Positivity Milli Hill

Dr. Joanna Helcké (PhD) is a leading UK expert in pregnancy and postnatal fitness who has won numerous national awards for her work in this field.

14.00 Fashion & Innovation Show

14.30 Your Highly Evolved

Baby & Sleep

Rachel Fitz-Desorgher

Sioned Hilton (IBCLC, RGN, RSCN, HV) Sioned is Medela UK's lactation consultant with expertise on expressing breastmilk and initiating and building a milk supply.

15.00 Breastfeeding:

Everything You Need To Know Sioned Hilton

Charlotte Stirling-Reed

N.B Timetable correct at time of print.

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Charlotte is a Registered Nutrition Consultant who specialises in maternal, infant and childhood nutrition. Charlotte now runs SR Nutrition and recently Charlotte has started working with Joe Wicks – The Body Coach – and is supporting him with his Wean in 15 book that is due out in 2020!

Live Stage with

SUNDAY Rachel Fitz-Desorgher Rachel Fitz-Desorgher is a world renowned baby expert and parenting mentor. Having worked for over 30 years as a midwife, infant feeding specialist, active birth teacher and parenting consultant, she published her first book, Your Baby Skin To Skin in 2017.

10.30 Baby First Aid

Daisy First Aid

11.00 MadeForMums Buggy Buying Guide

11.30 Fashion & Innovation Show

Sara Campin Sara is the founder of The Nourish App, a new app to support and inspire mothers. She is a personal development coach and strategy consultant and is a passionate advocate of all things that nourish the mind.

12.00

Nourishing Your Mind & Body in Motherhood Sara Campin, Michaela Thomas and Anya Hayes.

Hosted by Lucy Piper.

12.45 Breastfeeding: Everything Anya Hayes Anya is a wellness writer/editor/author and a Pilates teacher specialising in pregnancy and postnatal she is the author of The Supermum Myth and Pilates in Pregnancy and is also a campaigner for post-natal pelvic health.

13.15 How to Approach Birth

14.00 Michaela Thomas Michaela is an experienced Clinical Psychologist and Couples Therapist, specialising in perfectionism, anxiety and depression.

Louise Pentland

Louise Pentland is the UK's no.1 parenting Vlogger with over of over 2.4 million subscribers on her YouTube channel. She was recently voted Mother and Baby Magazine number 1 Mumfluencer of the year.

You Need To Know Sioned Hilton

with Confidence & Positivity Milli Hill Your Highly Evolved Baby & Sleep Rachel Fitz-Desorgher

14.30 What Your Body Needs To Get Physically Ready For Birth and For Your Postpartum Recovery Versha Patel 15.00

Q&A with Louise Pentland

N.B Timetable correct at time of print.

thebabyshow.co.uk/NEC 21

Boutique & Leading Brands | Exclusive Show Offers | Free Expert Advice

18 – 20 October 2019

Olympia London

Everything You Need For Bump, Baby & You Tickets coming soon!

Register your interest to find out more.

thebabyshow.co.uk/olympia

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One-to-One with the Experts

One-to-One with the Experts Get a FREE personal consultation offering support, information and advice at the One-to-One with the Experts area. Experts will be on hand throughout the show to answer your pregnancy and parenting questions and put your mind at ease.

Topics covered include birth, breastfeeding, sleep,

FRIDAY 12.00 - 14.00 Lucy Shrimpton – The Sleep Nanny® - Sleep Expert

14.00 - 16.00 Becky Howson – NCT Practitioner, Breastfeeding Support

SATURDAY 11.00 - 14.00 Rachel Fitz-Desorgher – Sleep & Parenting Expert

routines, maternal health, weaning, teething, colic, skincare, development and more.

You can book a 15-minute appointment on the day of your visit at the booking in desk on Stand C72.

Appointments are on a first come, first served basis so head there early to avoid disappointment.

14.00 - 14.00 Becky Howson – NCT Practitioner, Breastfeeding Support

SUNDAY 11.00 - 13.00 Rachel Fitz-Desorgher – Sleep & Parenting Expert

13.00 - 14.00 Michaela Thomas - Clinical Psychologist & Couples Therapist

14.00 - 16.00 Vikki Kidd - NCT Practitioner, Breastfeeding Support N.B Timetable subject to change.

Lesley Gilchrist

Lucy Shrimpton, The Sleep Nanny®

Lesley is a registered, practising midwife as well as joint founder of My Expert Midwife. She is an expert in birth trauma and a registered hypnobirthing teacher.

Lucy Shrimpton is one of the world’s pre-eminent child sleep experts who has helped hundreds of tired parents and children around the world to win bedtime battles and finally gain the gift of a good night’s sleep.

24 thebabyshow.co.uk/NEC

One-to-One with the Experts

Becky Howson

Michaela Thomas

Becky is an NCT practitioner and qualified Breastfeeding Counsellor. She’s also a specialist in soothing Baby Massage, Mother & Baby Yoga and Yoga for Pregnancy.

Michaela is one of the industry's leading maternal wellbeing experts and clinical psychologists, specialising in couples, therapy, perfectionism, anxiety and depression.

Rachel Fitz-Desorgher

Vikki Kidd

Rachel Fitz-Desorgher is a renowned baby expert and parenting mentor. She has over 30 years’ experience as a midwife, infant feeding specialist, active birth teacher and parenting consultant.

Vikki is an NCT practitioner and an International Board Certified Lactation Consultant. She has been a feeding specialist since she trained with NCT over 10 years ago. Before that she was a qualified midwife.

Meet the Author Come and meet the authors who will be signing copies of their books next to the Live Stage with MadeForMums. You can purchase books on the day or bring your own copy along for signing.

FRIDAY 14.00 Matt Coyne

15.00 Lucy Shrimpton

Dummy & Man vs. Toddler

The Sleep Nanny System™

SATURDAY 14.00 Milli Hill

15.00 Rachel Fitz-Desorgher

The Positive Birth Book

Your Baby Skin to Skin

12.45 Anya Hayes

14.00 Milli Hill

The Supermum Myth & Pilates for Pregnancy

The Positive Birth Book

14.30 Rachel Fitz-Desorgher

15.30 Louise Pentland

Your Baby Skin to Skin

Wilde About The Girl & other titles

SUNDAY

* Correct at time of print. thebabyshow.co.uk/NEC 25

Advertorial Feature

feeling overwhelmed?

Born in 1961, mothercare has been a favourite of mums and dads for over 50 years.

W

e've been there through the changing times, from the introduction of disposable nappies – to the emergence of the modern day working mum. And of course the digital revolution has changed the way parents seek advice and share experiences forever. What hasn't changed is our attitude. We're proud to help, support and inspire mums and dads as you take on the most magical, and important job you can do.

For expert help and advice, visit our stand, pop into any one of our stores nationwide or visit us online at mothercare.com to check out our new advice section. Here you'll find helpful tips on what you really need to pack in your hospital bag, a maternity bra buying guide, pregnancy week by week, and so much more! Plus, don't forget to sign up to 'my mothercare' for money 26 thebabyshow.co.uk/NEC

off vouchers, sale previews, invitations to local events and more tips, ideas and inspiration.

We know that preparing for a baby can sometimes be a daunting experience with so much to think about and plan for. That's why we offer a free personal shopping service in all our stores. This is available to book in-store, online or on our stand today. You'll be able to spend quality time in one of our stores, with an expert advisor who can guide you through everything you'll need, and help you decide on the things that are right for you.

Head over to mothercare's stand H90 to check out the latest products, talk to a friendly member of the team or to book a free personal shop in your local store.

Smart monitor for baby and you As seen in:

Exclusive launch partner:

Discount show price:

£269

RRP £299

Visit us:

Stand D35 thebabyshow.co.uk/NEC 27

Special Offers & Competitions

Exclusive Show Offers, Competitions & Freebies!

We know buying for your baby can be expensive, so we’ve put together a selection of some of the best offers and savings available at the show so you can make your baby budget stretch a little bit further.

BUMBO

AMAWRAP Stand D44

£10 off all Amawrap products at The Baby Show.

BIZZI GROWIN Stand F53

10% discount on all products.

BUMBO

Stand C26 Up to 15% off Bumbo products.

BUSY BEES CHILDCARE Stand E47

Busy Bees Childcare are offering an exclusive opportunity of free registrations and 25% off three months fees.

CAMPBELL BOOKS Stand D90

Up to half price of their latest range of specialist books for babies and toddlers.

AMAWRAP

CAR SHADES Stand F82

Full rear window set for £50 – a saving of over 35%. This set includes Car Shades for the rear passenger doors, load bay windows and the boot.

Rear passenger window set for £35 – a saving of over 20%. This set includes Car Shades for the rear passenger door windows.

Across the three days of the show, the fastest three people to fit the Car Shade to the rear passenger car door will win a full set of Car Shades worth over £80.

CUSTOMS GIFTS Stand G39

10% off all products on www.customgifts.co.uk and Free UK mainland delivery.

EASYTOTS Stand F86

Free two pack of silicone bibs with fork and spoon (worth £11.99) when customers buy two EasyMat suction plates of bowls.

Free learning baby cutlery with every purchase of an EasyTots suctions plate of bowl.

28 thebabyshow.co.uk/NEC

Special Offers & Competitions ERGOBABY Stand G70

Free Stroller Carry Bag worth £24.90 when you purchase the Ergobaby Metro Compact City Stroller.

MAMA DESIGNS

ERGOPOUCH Stand C26

Up to 15% off ergoPouch organic Cocoon Swaddles.

FUTURE HEALTH BIOBANK Stand B60

Up to 15% off their stem cell collection services.

Future Health Biobank is offering special discounts on their most popular services, as well as tailor-made payment plans to suit every budget.

HIPPYCHICK Stand F69

20% off everything on Stand F69.

40% off select Nattou Rockers 25% off Hippychick Hipseat

HOTMILK LINGERIE

HOTTEA MAMA

Buy any two nursing bras and get the 3rd free.

Experienced nursing bra experts will be on hand who can assist you with finding the right maternity and/or breastfeeding bra and we have amazing Expo specials!

Plus sign up on Stand E83 and you’ll be put in the draw to win over £250.

Drop by Stand G45 throughout the show for the chance to win the ultimate tea prize. By the end of The Baby Show, we’ll be giving away our complete tea range to one lucky winner, along with a fab mug. Simply drop by Stand G45 with your email address and on the final day, we’ll announce on our social accounts.

Stand E83

Stand G45

KENDAMIL Stand F90 ERGOBABY

A free box of Kendamil Cereal or Kendamil Organic Cereal with every purchase of Kendamil Milk or Kendamil Organic Milk.

MAM

Stand F40 Free MAM 130ml Easy Start Anti Colic Self Sterilising Bottle & Start 0-2m Soother (worth £7.99).

33% off Newborn Essentials Steriliser & Breastfeeding Set - Show price £170 (RRP £225) 30% off new MAM 6in1 Electric steriliser & Bottle - Show price £63 (RRP £90) 30% off new MAM 2in1 Single Electric Breast Pump - Show price £90 (RRP £130) 43% off Microwave Steam - Show price £20 (RRP £35)

MAMA DESIGNS Stand C52

Up to 25% off all Mama Designs products. thebabyshow.co.uk/NEC 29

Special Offers & Competitions MUM & YOU

POSY AND BEAU

Mum & You have an amazing offer of two for £10 on all toiletries. Plus, their 98% water and fully biodegradable wipes are on offer for £1.

10% off when you spend £40 or more.

Stand F88

MUNCHKIN & BEAR Stand C70

Up to £25 off our stylish, reversible play mats (shipped straight to your door).

A one-time chance to win a luxury padded play mat for you and your family to enjoy play time in style - pop over to Stand C70 to enter.

MUSLINZ

Stand C65 100% Cotton Gift Set includes two large swaddle Muslinz, six muslin squares and three MuslinZ dribble bibs of your choice from the range – Just £20 (RRP £30).

Luxury Bamboo-Organic Cotton large two pack 120cm swaddles – just £15 (RRP £19.99). Three pack 70cm squares just £10 (RRP £12.99).

Washable Nappies Starter/Trial Kit for £25 AppleCheeks Washable Nappies Starter/Trial Kit for £65 – perfect for those considering using washable nappies.

NOURISIL™ MD SCAR GEL Stand C14

Nourisil™ MD Scar Gel just £15 (RRP £25)

NÚBY

Stand G58

SKIP HOP Stand E80

Save up to 30% on all changing bags, playtime, toys, accessories and bath time products.

SLEEPYHEAD Stand C26

Up to 15% off Sleepyhead Pods.

THE GRO COMPANY Stand G44

The Gro Company will be offering the £99 bundle offer, which includes two Grosnugs, twp Grobags, one Grofriend and one Groegg - RRP £180.

THE POD COLLECTION Stand C42

New brand, The Pod Collection is hosting the ultimate mama competition at The Baby Show.

Head over to Stand C42 to be in with the chance of winning a wonderful prize that you will cherish.

Z-O-E

Stand G74 Up to 60% off Muslin Squares.

Up to 30% off toddler clothing and baby grows.

25% off Snuggle Blankets.

Stand E60 Núby Ultimate Double Breast Feeding Kit – Show price £100 (RRP £177.46). This kit includes 1x Ultimate Double Breast Pump, 1x Silicone Collector Pump, 50x Milk Storage Bags, 100 Black & White Breast Pads and 2x Combat Colic Bottles.

Mix & Match across teething, soothing and weaning essentials – any three for £10.

NEW UV Dummy Steriliser– show price £15 (RRP £20).

NEW Reduce Reflux Bottles only £8. FREE Combat Colic Bottle & Dummy to everyone who signs up to Núby’s Baby Club.

THE GRO COMPANY

OYSTER3

Stand E45 Oyster3 have some unmissable packages expectant parents can look forward to. Plus, a number of upgrade options designed to enhance your experience.

PHOTOGRAPHY FOR LITTLE PEOPLE Stand D61

A free mini leather album with 10 images available with any purchase from their wall collection that includes images.

30 thebabyshow.co.uk/NEC

Terms & Conditions apply to some offers - please visit individual stands for details.

Designed by: Stokke® Design Team

T H E N E W S TO K K E ® S T R O L L E R

Connect in the heart of the city S TO K K E ® B E AT ™ The Stokke® Beat™ stroller is the small but mighty new kid on the block; the compact, lightweight, effortlessly nimble stroller that truly ticks all boxes.

A narrow footprint, one-hand folding and easy steering on sturdy wheels makes this the perfect all-in-one urban stroller. See it for yourself at Stokke.com.

@stokkebaby | #stokkebeat thebabyshow.co.uk/NEC 31

Mini Portable Soother Steriliser Cleans and sterilises dummies on the go Easy to use, the Mini sterilises in just 15 minutes‌ perfect for when you’re out and about!

Prepare the solution

Insert the soother into sponge

Screw the top on

Wait 15 minutes

Stays sterile for 24 hours

germ magnet

germ free Find Milton at Stand

G80

www.milton-tm.com Use biocides safely and always read the instructions carefully on the label. Soother not included.

32 thebabyshow.co.uk/NEC

The award-winning way to

pr tect precious little eyes A cooler way to travel

EXCLUSIVE SHOW OFFER

VISIT STAND F82 FOR UP TO 35% OFF TODAY

On sunny days car journeys can quickly become stressful for everyone if the sun is shining into precious little newborn eyes. Car Shades provide maximum shade by covering all rear windows perfectly, leaving no dazzling gaps for the sun to get through. They also fit to the window frame instead of the glass using special clips so they don’t fall off, and you can even wind down the passenger window to allow air in the car but still keep bugs out. They’re easy to fit at home and simple to remove and are manufactured in the UK.

VISIT STAND F82 TO ENTER OUR COMPETITION TO WIN A FREE SET OF CAR SHADES 01623 792 727 | CARSHADES.CO.UK

thebabyshow.co.uk/NEC 33

Official Charity: NCT

NCT Antenatal & Postnatal Classes Prepare for birth and early parenthood by joining one of our show-exclusive 45-minute classes, led by specialist NCT teachers.

Daily Timetable 10.30am – 11.30am Room One The new parent survival guide to practical baby care.

Room Two Your labour and pain management techniques.

11.30am – 12.30pm Room One

A step-by-step guide to breastfeeding.

Room Two The expectant parent essential guide to crying, calming and sleeping.

12.30pm – 1.30pm Room One The expectant parent essential guide to crying, calming and sleeping.

Room Two The new parent survival guide to practical baby care.

Classes are based on the UK’s favourite birth preparation courses, NCT Signature antenatal and NCT Essentials antenatal, plus NCT early days coursesand workshops.

Every session is jam-packed with vital information and practical tips to help you and your partner prepare for birth, and the first few weeks after your baby’s arrival.

The classes cover everything from pain management techniques to breastfeeding, and how to wash your baby to calming and soothing.

Spaces are limited, so be sure to book your slot early by visiting Stand G1. Class places are just £15 per person, per class.

1.30pm – 2.30pm Room One Your labour and pain management techniques.

Room Two A step-by-step guide to breastfeeding.

2.30pm – 3.30pm Room One The new parent survival guide to practical baby care.

Room Two

NCT is your personal expert, your guide and your friend, through your first 1,000 days - from getting pregnant until your baby’s second birthday.

Alongside trusted, impartial information and friendly local networks, we provide answers and support, both practical and emotional – when it matters most. We’re also the campaigning voice for parents, on the issues that matter most. Visit us on Stand G1.

34 thebabyshow.co.uk/NEC

The expectant parent survival guide to sleep, crying and calming.

3.30pm – 4.30pm Room One

Your labour and pain management techniques.

Room Two The new parent survival guide to practical baby care.

SAVE UP TO 30% ON PARENTING ESSENTIALS! VISIT US AT STAND E80

G F O R OL DE

RE MO

SE ATE

IN SL

SHOW PRICE RRP £40

R B IE S

STAGE 2

3-6 Months - Up to 20lb

VE

O R T FO R INF A

£30

BA

P UP

S

STAGE 1

0-3 Months - Up to 15lb

DS

O S

F U LL S

T FO R NE WB

NT

R PO

RN

UP

Moby™ Smart Sling 3-Stage Bathtub

STAGE 3

6+ Months - Up to 25lb

BATHTIME • PLAY GYMS • TOYS • PLAY MATS • CHANGING BAGS • MEALTIME KIDS BAGS • BATH • TOYS & ACCESSORIES • ON-THE-GO • TEETHERS • SLEEPTIME thebabyshow.co.uk/NEC 35

36 thebabyshow.co.uk/NEC

Advertisment Features

Brand new range of eco-friendly disposable nappies and baby wipes • • • • • •

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As kind to the environment as to your little ones’ delicate bottom

www.bamaboo.co.uk www.mamabamboo.com

RRP: from £6.99 online; the affordable eco-choice.

Caring for your baby from newborn to toddler Caring for their world forever

DRIVE AWAY WITH CONFIDENCE

USED. APPROVED. AUTHENTIC

Award-winning models | 30-day satisfaction guarantee | 12-month unlimited mileage warranty Volvo Genuine Parts | Over 100 checks | Latest software upgrades FIND YOUR APPROVED USED VOLVO VOLVOCARS.CO.UK /USED Official fuel consumption for the Volvo range, in MPG (l/100km): WLTP Low 20.6 – 47.1 (13.7 – 6.0), WLTP Medium 26.6 – 55.4 (10.6 – 5.1), WLTP High 30.7 – 67.3 (9.2 – 4.2), WLTP Extra High 25.2 – 55.4 (11.2 – 5.1), WLTP Combined 26.2 – 117.7 (10.8 – 2.4). NEDC CO2 emissions 192 – 49g/km.

T8 Twin Engine WLTP electric energy consumption 3.7 – 4.1 miles/kWh. T8 Twin Engine WLTP all electric range 20.5 – 29.2 miles. Fuel consumption figures are obtained from laboratory testing intended for comparisons between vehicles and may not reflect real driving results.

EB1056642_VCUK_Retail_KW_Targeting_Press_Advert_141x102_AW.indd 1

09/04/2019 15:55 37 thebabyshow.co.uk/NEC

From the Organisers of The Baby Show

The Ultimate Shopping Destination for Everything Baby and Toddler • Black Friday Show Offers • Compare, Try & Buy • Leading Brands • Best Buys

Tickets coming soon!

Register your interest to find out more babytotoddlerevents.co.uk Partners

38 thebabyshow.co.uk/NEC

Product Locator

per box

Each box is valued betwee n £80 Stand - £10C31 0

Go Online & Subscribe Enjoy a monthly box of goodies for yourself and baby delivered straight to your door.

www.projectbabybox.com

STAND F84

thebabyshow.co.uk/NEC 39

Visit our Stand

G80

Protecting what’s precious everyday You won’t believe how easy it is!

• Sterilises in just 15 minutes • Simply use cold water from the tap with one Milton Tablet or cap of Fluid • Everything stays sterile in the Milton solution for 24 hours • When you take an item out of the solution, the rest remains sterile and ready to use at a moment’s notice • No need to rinse!

• Use for all baby feeding utensils such as baby bottles, dummies, teething rings and breastfeeding equipment • The No 1 travelling method

www.milton-tm.com

40 thebabyshow.co.uk/NEC Use biocides safely. Always read the label and product information before use.