The Baby Show Preview Guide ExCeL 2019

£4.50

1-3 March 2019 1-3 March 2019

ExCeL London ExCeL London

Show Guide Show Offers & Competitions

Live Stage with MadeForMums

Exhibitor List & Floorplan

Check out exclusive offers & competitions on pages 26-28.

Advice from the UK’s leading baby experts plus the Fashion & Innovation Show.

With 100s of boutique & leading brands see the full exhibitor list & floorplan on pages 3 & 5.

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@thebabyshow

/thebabyshow

#thebabyshow

thebabyshow.co.uk thebabyshow.co.uk/excel 1

Show Highlights

• First Aid is located in the Office.

• Book early on Stand R11 f consultation on the One-t the Experts area.

• Free baby food courtesy at the Tommee Tippee Fe on Stand N70.

1-3 March 2019 1-3 March 2019

ExCeL London ExCeL London

A70

B60

B60

Shop & Drop Collect-by-Car A52

D44 D45

B50

J57

G51

F44

J51

E42

Book Signings

D42 D43

Restaurant Seating

E45

Restaurant

G50

G45

A53

G39

F32

G33

F29

F39 F40

E31

G40

F30

E29

G31

F10 F12

E19

D18

H20

G10

H10

E18

D21

C12

Seating Area

G32

G20

F18

E14

My First Ducati Experience Sante Fe ride-on trains

Lounge G11

J3

Organisers Office & Sales Office / Tommee Tippee Collection Point

Floorplan sponsored by 2 thebabyshow.co.uk/excel

H30

F17

E21 E23

F24

G30

G41

F20

D23 D19

C10 C14

B10

F41 F42

E36 E37

D24 D20

C23 C18

A10

C25 C20

B20

D28 D30

C28

B30

D32 D31

C31 C30

A20

D39 C38

C41 C39

Live Stage with

E38 E39

B42

D41 D40

C42 C40

A40

J1

Organisers

for a private to-One with

of Babease eeding Area

• Too many bags? Take advantage of Emma’s Diary Shop & Drop and Collect-by-Car services on Stand A70.

• Book a free 30-minute First Aid session at the British Red Cross First Aid Academy on Stand R12.

• Take your little one for My First Ducati Experience or the Sante Fe ride-on trains with Peg Perego on Stands A10 / B11.

•

• Hear from the UK’s leading baby experts, see fashion shows and more on the Live Stage with MadeForMums.

K70

L70

• Try out LIDL’s Lupilu nappies and wipes in the LIDL Lupilu Baby Changing Area, Stand L70.

M70

N70

Feeding area with food courtesy of Babease

Baby Changing Area

K58 K56

M51

M54

M50 M52

M53

R20

H52

H50

K52

K55

P41 P40

N32

P31 P30

N30

P29 P28 P21 P20

J20

P43 P42

Seating Area

K29

N41

N21 N24

M35

M34

K30

Seating Area

N44 N42

M40 M39

Central Café

M48

M42

M43

K42

K39

N48

P52 P50

N52

K50

K41

N58

P51 P53

J54

M60

P60

H51

L60

N61 N60

K60

Take your little one for My First Ducati Riding Experience with Peg Perego, Stand A10 or ride-on Sante Fe trains, Stand B10.

Seating Area

N22

K20

N18

Seating Area K21

R12 N11 N17

British Red Cross First Aid Academy J10

K10

L10

N9

P11 R11 One-to-One with the Experts R10

Buggy Testing Track

L2

J2

MAIN ENTRANCE

NCT Classes Reception

Press Office

thebabyshow.co.uk/excel 3

Natural Touch Breast Pumps â„¢

OUR BREAST PUMPS

FIT ALL BOOBS whatever your size or shape.

HALF PRICE BREAST PUMPS! VISIT

4 thebabyshow.co.uk/excel

AT STAND K70

Exhibitor A to Z A

Alexandra Kremer D40 Art By LAW Photography Studio F10 Asda Little Angels F18 Aurora Baby N42

B

BabaBing!

M34 Bababou

D28 Babease K58 Babeek J51 Baby Planet B60 BABYZEN K21 Bambizi A20 Barnardos M53 Beaming Baby J1 BEBYLUX F12 Bluebell Smart Monitoring System K41 Books & Pieces P53 Bshirt N17 Busy Bees Nurseries B30 Butternut Box C25

C

Casada C10 Cats Protection N11 Cells4Life G32 Chamomile Baby E31 Cheeky Rascals J57 Cheeky Wipes M35 Chicco H20 Click Heat N41 Cloud Massage P20 Colour Chronicles The Book of You D32 Comfi-Plush C39 CostCo C30 Cover Me Baby D38 Craftholic F32 Crownbury D31 Crumbs Away E14 Cuddledry® F17 Cuddles Collection F29 Cybex L10

D

Dalin F30 Didofy G30 Dr. Brown’s UK M40

E

Ellie and Millie Elvie Ergobaby

N22 P41 L60

F

Fashion Choice D30 Fill n Squeeze P29 Flapjackery F24 Funky Giraffe J2 Future Health Biobank M39

G

Gousto

M42

H

Harry & Rose D41 Hello Fresh F40 Hey Mindy C28 Hippychick K55 & N18 Hotmilk Lingerie M50 Humanist Ceremonies F42

I

iCandy iCandy Lounge Iconic Kidswear Invictus Baby

J

Joie Central Café

G20 G10 C23 H51

H30

Kendamil K52 KeriKit E37 Kiddo J54 Kids Happy House K56

Lidl Lilith Loves Henry Little Bow Pip Little Lucy’s Little Poppets Little Timbers Love Imprint Jewellery

B20 D23 N21 D24 E45 C18 C31

M

MadeForMums M54 MAM H50 Mama Bamboo K42 Mama Mio F44 Medela G40 Mea Bee Design D43 Milkymeter H52 Millie & Ralph E42 Mini Royals N32 mothercare R20 Mum & You F39 Mumba Bra® N60 MuslinZ D18 Mustela F41 My Buggy Buddy P42

N

Natasha Wiening Photography M43 Naturana E36 NCT N9 Newborn Memories C42 Nibbling Teething Jewellery and Accessories D42 & E39 Nod D19 Nûby™ K70 Nuna G41 NURTURE N52

O

Peg Perego K10 Photography For Little People E21 Placenta Care M48 PODDLE POD® D21 Pom Pom Baby P52 Pregnacare® G39 Private Midwives G31 Project Baby Box D20

Q

Qured - Doctors and Physios to Your Door

R

K

L

P

Oyster G51 Owlet Baby Care G45

Rascals + Friends Roma

P43 G33 K39

S

sbm water - your water your life C16 Shnuggle M60 Silk-Skin N24 Simply Coconuts C12 Skip Hop K50 Sleepyhead K30 Smart Cells Baby M51 Snugglebundl P21 Something Special Cheadle F20 Stokke® J20 Sue Greetham Photography E18 Superbump D44 Supersoft International N61 Suzi Gardner Photography N44 Sweet Dreamers P31

T

Tails N58 Talula Little D45 The Baby Detective P30 The Blinky Company E19 The Cheeky Panda G50 The Daddy Bag P51 The Pud Store E23 The Gro Company M70 The Washable Nappy Company C41 TIBA + MARL E29 Tiny Treasures E38 Tobias and the Bear N48 Tommee Tippee® N70 Too Much Cute C20 Truviv M52 Tula L60 Tutti Bambini B50

V

Venicci Venture Studios Volvo Vybra Solutions

W

WaterWipes Woodlands Trust Woodstock of Ascot

Z

Zellie

K29 P60 H10 C40

G11 N30 K20 P40

thebabyshow.co.uk/excel 5

Advertorial

how Baby S ive! exclus

SSEEEE USS D STAND AATT S D2200 H

cal Place on Earth is By Your Sid i g a M t s o M e.

The At Chicco we cherish the bond between parents and babies as something beautiful, which strengthens day by day, sharing and treasuring precious moments together.

As sleeptime experts, Chicco have produced a family of innovative products, designed to support both parents and babies.

The New Chicco Next2Me Magic, Boppy and First Dreams have revolutionised the way of sleeping to never miss those magical moments and enjoy peaceful nights close to your baby.

NEW

The complete sleep time solution from Chicco

NEW

One hand slide opening system

Fitted sheets in new colours and designs for Next 2 Me Magic 3D mesh mattress included to improve air circulation

For information on these products, contact us at orders.uk@artsana.com, or please call 0208 953 6627.

6 thebabyshow.co.uk/excel

A magical family of projectors for a relaxing night’s sleep

Double mode: fixed or rocking positions

11 11 height positions (can be tilted to help with reflux) Facebook: /chiccocompanyuk

YouTube: /chicco

The ideal support for bonding and feeding

Welcome

Hello!

On behalf of The Baby Show team and our Headline Sponsor MadeForMums, welcome to The Baby Show, ExCeL.

T

MadeForMums with a jam-packed timetable of expert speakers, fashion and innovation shows and invaluable baby first aid demonstrations by British Red Cross.

What’s more, the following free facilities are available to make sure you have a hassle-free and enjoyable day out.

he Baby Show with MadeForMums is the biggest shopping destination for new and expectant parents, giving you an unrivalled choice of products under one roof. With over 200 exhibitors with 1000s of products, the show is the best place to compare, try and buy everything you need and at the best price possible.

Tommee Tippee Feeding Area with a quiet feeding section and complimentary food from Babease.

As well as having the leading brands, we’ve brought together some of the best boutique brands to help you discover irresistible items you simply won’t find on the high street.

No day at the show is complete without a visit to Live Stage with

Also, don’t forget to make use of Emma’s Diary free Shop & Drop and Collect-by-Car services. With all the fantastic offers available, your hands will quickly fill up and this is the perfect place to lighten the load.

Simply drop off any purchases you

make throughout the day and collect them when you’re ready to leave.

We hope you enjoy your day at the show and good luck for the journey ahead!

Best wishes,

Susanne Rauberger Show Manager & The Baby Show Team

Lidl’s Lupilu Baby Changing Area with complimentary nappies and wipes.

My First Ducati Experience and Sante Fe trains with Peg Perego.

CONTENTS 03 Floorplan and Exhibitor A-Z

22 One-to-One with the Experts

07 Welcome

26 Show Offers &

09 Sponsors & Partners

Competitions

12

32

NCT Classes

17 Live Stage with

36

Exhibitor Profiles

MadeForMums

50

Product Locator

Show Highlights

Meet The Baby Show Team

Ed MacCurrach

Sales Team

Show Manager

Sales Manager

020 7384 8125

Claire Smith

Emmanuel Anolue

Marketing Team

Marketing Manager

Senior Sales Executive

020 7384 8141

Emma Coffey

Evie Smith

Operations Team

Marketing Communications Manager

Operations Executive

020 7834 7828

Lily West Marketing Assistant

Priya Khosla

Operations Assistant

Guide designed by Project Baby Ltd Tel: 07957 294 061 Email: natasha@project-baby.co.uk Web: project-baby.co.uk

Susanne Rauberger

Emma TrollopeBellew

Published by Project Baby Ltd

The details contained in this show guide are based on information supplied by the respective companies and were considered correct at the time of going to press.

Neither the event organisers nor the publisher accepts responsibility for any errors, omissions or claims made in this guide or at the exhibition.

The Baby Show is organised by:

Clarion Events, Fulham Green, Bedford House, 69-79 Fulham, High St, London SW6 3JW

Senior Marketing Executive

thebabyshow.co.uk/excel 7

VISIT STAND J10

EXCLUSIVE

goody bags ine

az Mag

Only available at The Baby Show

£5

WORTH £35

Products and value correct at time of going to press

Visit M54 to collect pre-paid bags 8 thebabyshow.co.uk/excel

Sponsors & Partners

Thank you to our Headline Sponsor

Thank you to our Sponsors & Partners for their support of the show

Official Charity:

Show Guide Partner:

thebabyshow.co.uk/excel 9

2000+ rigorously-tested product reviews

You’ve probably seen us at the top of Google

Fun and frank pregnancy emails

Helping mums make confident choices

Headline sponsor

Friendliest parenting forum on the planet* *we think so anyway Over 200 recipes

We measure your baby’s size in carbs!

Free weaning app

Come and join us at madeformums.com The UK’s #1 website for parenting product reviews  /madeformums 10 thebabyshow.co.uk/excel

@madeformums

 @madeformums

COMPETITION

WIN a Joie mytrax™ flex signature pushchair and matching footmuff RRP

£350 The Joie mytrax™ flex signature is a 3in1 pushchair that’s fully travel friendly and designed for any mode and any road.

Enter at madeformums.com/competitions The prize includes Joie mytrax™ flex signature and signature footmuff. Closing date for entries is Closing date 23.59 on 30 March 2019. Competition open to UK residents aged 18+ only. For full Terms & Conditions visit bit.ly/1JAwaId

Come and try out this buggy on the

Stand J10

BUGGY TESTING TRACK thebabyshow.co.uk/excel 11

Show Highlights

Lidl’s Lupilu Baby Changing Area Lidl's Lupilu Baby Changing Area offers a clean, safe and warm environment to change your baby. Nappies and wipes provided by Lidl will be free of charge.

Stokke® will once again be fitting out the area with fabulous Stokke® Care™ changing tables and mats along with Tommee Tippee Sangenic Nappy Bins too - making changing your baby as easy as possible.

With every need catered for, your hassle-free day at The Baby Show can last all day long!

Free Shop & Drop and Collect-by-Car Services We know how exciting it can be getting prepared for little one’s arrival. The Baby Show will give you lots of ideas and great bargains too. But do you really want to be traipsing your shopping from stand to stand? Let Emma’s Diary take the strain and look after your bargains whilst you enjoy the rest of your day.

Visit Stand A70 to drop off your shopping for FREE or use the Collect-by-Car service.

One-to-One with the Experts

Tommee Tippee Feeding Area

Get a free personal consultation offering support, information, and advice at the One-toOne with the Experts area. Pregnancy, baby & parenting experts will be on hand throughout the show to answer your pregnancy and parenting questions and put your mind at ease.

Topics covered include birth, breastfeeding, bottle feeding, sleep, routines, maternal health, weaning, teething, colic, skincare, and development.

The Tommee Tippee Feeding Area provides all you need to feed your baby including a breastfeeding area should mothers choose to breastfeed in a quiet environment, with comfy seating and complimentary breast pads. The Tommee Tippee Feeding Area also includes bottle warmers, bibs, spoons, microwaves and Tommee Tippee Perfect Prep™ Day and Night machine for your use. The Tommee Tippee Perfect Prep™ Day and Night machine makes a fresh bottle at just the right serving temperature in less than two minutes!

You can book a 15-minute appointment on the day of your visit at the booking in desk on Stand R11. Appointments are on a first come, first serve basis so head there early to avoid disappointment.

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Show Highlights

Joie Central Café

Baby Café This friendly network of breastfeeding drop-ins is popping up at The Baby Show. First baby, later baby or new baby, you’re more than welcome to drop by and find a breastfeeding specialist on hand. They'll be ready to help with any breast or feeding questions or problems you might have during or after pregnancy. Stand R10.

Alongside Joie showing their fantastic range of award-winning baby gear products at this year’s show, you will have the opportunity to try out their range of highchairs, when you take a break at the Joie Central Café.

My First Ducati Experience and Sante Fe Trains with Peg Perego Itay's most stylish toy and nursery brand, Peg Perego, is bringing a range of world-leading battery ride-on-toys. Children and toddlers as young as two years will be able to experience the independence of their first ride aboard Ducati motorbikes, scramblers and Santa Fe ride-on trains.

With all children welcome, we promise lots of fun down at the Peg Perego adventure area!

Stand A10

Useful Show Information Lost Children will be taken to the Organiser’s Office. If you have lost a child please alert security staff.

Toilets can be accessed via the Boulevard.

Cash Points are located in the Boulevard.

WiFi is available for free all around the venue.

Image

thebabyshow.co.uk/excel 13

M43

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Show Highlights

British Red Cross First Aid Academy

First aid information provided by

The British Red Cross will be at The Baby Show again offering invaluable first aid advice and tips for all new and expectant parents. Sign up for a free, 30-minute baby first aid taster session, and learn how to help a baby who is choking, has a burn, has a fever or is having a febrile seizure. Places are limited so be sure to visit Stand R12 to book your free place at the First Aid Academy and learn simple skills to give you the confidence to help in a first aid emergency.

FRIDAY

SATURDAY

SUNDAY

10.30 – 11.00 (main stage)

10.30 – 11.00 (main stage)

10.30 – 11.00 (main stage)

11.00 – 11.30

11.00 – 11.30

11.00 – 11.30

12.00 – 12.30

12.00 – 12.30

12.00 – 12.30

13.00 – 13.30

13.00 – 13.30

13.00 – 13.30

14.00 – 14.30

14.00 – 14.30

14.00 – 14.30

15.00 – 15.30

15.00 – 15.30

15.00 – 15.30

16.00 – 16.30

16.00 – 16.30

16.00 – 16.30

Meet the Author Come and meet the authors who will be signing copies of their books next to the Live Stage with MadeForMums.

FRIDAY 14.15 The Sleep Nanny® The Sleep Nanny SystemTM

14.45 Milli Hill The Positive Birth Book

SATURDAY

SUNDAY 12.45 Rochelle Humes

12.45 Anna Machin

The Mega Magic Hair Swap

The Life of Dad

13.45 Milli Hill The Positive Birth Book

14.45 Annabel Karmel Baby’s First Year Journal, Weaning, Complete Baby & Toddler Meal Planner, Baby-Led Weaning Recipe Book, Real Food Kids Will Love

14.45 Annabel Karmel Baby’s First Year Journal, Weaning, Complete Baby & Toddler Meal Planner, Baby-Led Weaning Recipe Book, Real Food Kids Will Love

* Correct at time of print.

thebabyshow.co.uk/excel 15

Advertorial Feature

Introducing Perfect Prep Day & Night Keep lights and sound low With Perfect Prep Day and Night, you don’t risk waking the whole house preparing those night time bottles. Its gently glowing night light means you can see exactly what to do, even when you want to keep the lights low.

No more cold sweats over those 3am feeds as even the most bleary-eyed parent can prepare the perfect bottle. A clear, easy to use digital display tells you what to do next.

You can also turn down the volume on the beeps that signal each step of the process, so there’s no fear that you’ll wake the household as you prepare to satisfy baby’s hunger pangs.

H

ow can you take the stress out of night-time feeds?

Introducing Perfect Prep Day and Night.

Getting enough sleep can be a challenge for any parent.

Hungry babies don’t like waiting for a feed and will make their feelings known in the only way they can.

Those early morning feeds where you’re trying to keep quiet as you juggle baby and get the bottle to the perfect temperature can be a real stress test.

The dream machine for perfect bottle prep The new Perfect Prep Day and Night from Tommee Tippee is designed to make preparing bottles easier for parents, any time of day or night.

Not only does it deliver the perfect bottle at the perfect temperature in just two minutes flat, it’s also sleep friendly, with special features that make night time feeding a dream.

How does it work?

Perfect Prep Day and Night makes bottle prep simple.

Just chose the size of your bottle, add the formula and the machine does the rest.

It dispenses the correct volume of water, using a built-in filter to remove any impurities, combined with an initial hot shot that kills any bacteria in the formula. That means you can have a body temperature bottle ready for baby in two minutes. It’s ten times faster than boiling a kettle and waiting for it to cool down.

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Practical and stylish Perfect Prep Day and Night comes in a choice of four different colours, perfect for the most stylish of homes. It’s compact and practical, so it won’t look out of place in your kitchen.

Perfect Prep Day and Night is specially designed to give parents peace of mind, knowing that baby's bottle will be perfect any time of day or night. It’s so easy, you could do it in your sleep… or near enough.

Why body temperature?

Warming baby milk to body temperature helps create a more relaxed and natural experience and it’s kinder on tiny tummies too.

Visit Tommee Tippee at stand M70 for product demos and great offers.

Live Stage with

Our Live Stage hosts free expert talks and fashion shows throughout the day. No need to book, just grab a seat!

FRIDAY 10.30 Baby First Aid

British Red Cross

Clare Byam-Cook Clare Byam-Cook is one of the UK’s leading breastfeeding experts with clients including Izzy & Harry Judd, Kate Winslet and Geri (Halliwell) Horner. She recently appeared on This Morning’s first ever live breastfeeding clinic.

11.00 MadeForMums Buggy Buying Guide 11.30 Fashion & Innovation Show

12.00 Fussy Eating & The Flavour Window: Weaning Made Easy Madeleine Shaw and Tom Redwood

Madeleine Shaw and Tom Redwood Madeleine Shaw is a leading voice on the wellness scene.

She is a nutritional therapist, bestselling cookery writer and qualified yoga instructor. Tom Redwood is Chef & Founder at Babease.

12.45 Breastfeeding: How It Works ... And What To Do If It Goes Wrong Clare Byam-Cook

13.15 How to Approach Birth with Confidence & Positivity Milli Hill

13.45 Sleeping Soundly - How

Lucy Shrimpton, The Sleep Nanny® Lucy Shrimpton AKA The Sleep Nanny® is a world-renowned child sleep expert who has helped to put an end to sleepless nights for parents and children all around the world. She is author of The Sleep Nanny System™.

to Get The Best From Your Baby's Sleep

The Sleep Nanny® Lucy Shrimpton

14.15 How to Teach Babies Language Skills Dr. Robert Titzer 14.45 Fashion & Innovation Show

Dr. Robert Titzer Dr. Titzer is a world-acclaimed infant researcher who has developed a fascinating method of teaching babies written language at the same time they are naturally learning to say and understand words.

N.B Timetable correct at time of print.

thebabyshow.co.uk/excel 17

Live Stage with

SATURDAY 10.30 Baby First Aid British Red Cross

11.00 MadeForMums Buggy Buying Guide

Rochelle Humes Former The Saturdays singer Rochelle Humes is one of the UK’s best-loved broadcasters, presenting family favourites such as Ninja Warrior UK, The Xtra Factor and covering for Holly Willoughby on This Morning. She is married to Marvin Humes and the couple have two daughters.

11.30 Fashion & Innovation Show

12.00 Q&A with Rochelle Humes 12.45 Breastfeeding: How It Works ... And What To Do If It Goes Wrong

Clare Byam-Cook 13.15 How to Approach Birth with Confidence & Positivity Milli Hill 13.45 Baby Sleep - How to

Annabel Karmel MBE With a career spanning more than 25 years, Annabel Karmel is a bestselling international author, no.1 food expert and global parenting influencer, pioneering the way families all over the world feed their babies and children.

Milli Hill Milli is the founder of the Positive Birth Movement (PBM), author of The Positive Birth Book, and writes for various publications about birth, breastfeeding and motherhood including being a columnist for Telegraph Women.

Survive The Early Weeks Andrea Grace

14.15 Essential Guide to Weaning Annabel Karmel

14.45 Fashion & Innovation

Andrea Grace Andrea is one of the UK’s leading baby and child sleep specialists, health visitor, author of Andrea Grace’s Gentle Sleep Solutions and mum of four.

Show

15.15 A New Scientific Approach for Teaching Babies and Toddlers Language Skills Dr. Robert Titzer N.B Timetable correct at time of print.

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* Sarah Norris, The Baby Detective With 25 years of experience, Sarah Norris is one of the top Maternity Nurses and Baby Care Consultants in the UK, and is the author of parenting book ‘The Baby Detective’. *Speaking Sunday

Live Stage with

SUNDAY Iwan Thomas MBE Best known as a 400m runner, Iwan is a former European and Commonwealth champion. Iwan has become a television personality since hanging up his spikes, presenting everything from the Olympics and Paralympics to The One Show. Iwan has recently become a dad to Teddy.

10.30 Baby First Aid

British Red Cross

11.00 MadeForMums Buggy Buying Guide

11.30 Fashion & Innovation Show

12.00 Becoming a Dad: Gregory Stanton Greg is a full-time dad, best known as The London Dad on Instagram and his popular blog, where he talks about the ups, the downs and the round-and-arounds of parenting Etta, Ezra and the newest addition to the Stanton household due on 19th March.

Expectation vs. Reality Iwan Thomas, Greg Stanton and Anna Machin

12.45 How to Teach Babies Language Skills Dr. Robert Titzer

Anna Machin Dr. Anna Machin is an academic, writer and broadcaster who is world renowned for her work exploring the science behind fatherhood. She is the author of The Life of Dad (Simon & Schuster), which explores the biology, psychology and reality of being a dad.

Vanessa Christie Vanessa Christie (MN, MSc, IBCLC, RHV, RNC, CIMI) is one of the UK’s most well-regarded Lactation and Early Parenting experts.

She is also a birth & post-natal trauma and recovery practitioner.

13.15 Sleep Optimisation The Baby Detective Sarah Norris

13.45 Essential Tips For Thriving as a Breastfeeding Mum

Vanessa Christie 14.15 Esssential Guide to Weaning Annabel Karmel

14.45 Preparing For The

Dr. Will Dooley Will Dooley is an Obstetrics and Gynaecology doctor as well as cofounder of Happy Parents. Happy Baby. Sociable Antenatal classes.

He is passionate about helping all parents achieve a positive birth experience, whatever type of delivery they have.

Unexpected: Your Guide to Induction, Instrumental & Caesarean Deliveries

By Obstetrician Dr. Will Dooley N.B Timetable correct at time of print.

thebabyshow.co.uk/excel 19

Boutique & Leading Brands | Exclusive Show Offers | Free Expert Advice

17-19 May 2019

NEC Birmingham

Everything You Need For Bump, Baby & You Book Today.

Quote TBSN & Save Over 25%*

thebabyshow.co.uk/nec

* Saving is based on-the-door price of £20pp. To book by phone call 0871 231 0844. Calls cost 13p per minute plus your phone company’s access charge.

Advance Box Office closes midnight 16/05/19. £2.20 transaction fee applies per booking.

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One-to-One with the Experts

One-to-One with the Experts Get a free personal consultation offering support, information and advice at the One-to-One with the Experts area. Experts will be on hand throughout the show to answer your pregnancy and parenting questions and put your mind at ease.

Topics covered include birth, breastfeeding, sleep,

FRIDAY 11.00 - 13.00 Lucy Shrimpton, The Sleep NannyÂŽ

13.00 - 15.00 Dr. Brooke Vandermolen, Obstetrician and Antenatal Teacher

15.00 - 16.00 Sarah Norris, The Baby Detective, Maternity Nurse & Baby Care Consultant

16.00 - 17.00 Alexandra Kremer, Birth and Parenting Coach

SATURDAY 11.00 - 13.00 Andrea Grace, Sleep Expert & Health Visitor

13.00 - 15.00 Lynsey Morris, NCT Practitioner, Breastfeeding Support

routines, maternal health, weaning, teething, colic, skincare, development and more.

You can book a 15-minute appointment on the day of your visit at the booking in desk on Stand R11.

Appointments are on a first come, first served basis so head there early to avoid disappointment.

16.00 - 17.00 Alexandra Kremer, Birth and Parenting Coach

SUNDAY 11.00 - 12.00 Sioned Hilton, Lactation Consultant for Medela, Health Visitor

12.00 - 13.00 Vanessa Christie, Lactation Consultant, Health Visitor, Children’s Nurse, Birth Trauma Practitioner

13.00 - 15.00 Liz Lambourn, NCT Practitioner, Breastfeeding Support

15.00 - 16.00 Sarah Norris, The Baby Detective, Maternity Nurse & Baby Care Consultant

16.00 - 17.00 Alexandra Kremer, Birth and Parenting Coach

15.00 - 16.00 Sarah Norris, The Baby Detective, Maternity Nurse & Baby Care Consultant

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N.B Timetable subject to change.

One-to-One with the Experts

Sarah Norris, The Baby Detective Dr. Brooke Vandermolen Dr. Brooke Vandermolen is a practicing obstetrician, who has worked and trained in a variety of London NHS maternity units. She is experienced in dealing with all aspects of pregnancy, including assisting complicated deliveries and providing antenatal and postnatal care.

With 25 years of experience, Sarah Norris is one of the top Maternity Nurses and Baby Care Consultants in the UK, and is the author of parenting book The Baby Detective.

Andrea Grace Andrea is one of the UK’s pre-eminent baby and child sleep specialists, a health visitor and author of Andrea Grace’s Gentle Sleep Solutions.

Lucy Shrimpton, The Sleep Nanny® Lucy Shrimpton is one of the world’s pre-eminent child sleep experts who has helped hundreds of tired parents and children around the world to win bedtime battles and finally gain the gift of a good night’s sleep.

Alexandra Kremer Alexandra Kremer is a fertility, birth and parenting coach.

Alex has trained under The Wise Hippo, The Calm Birth School, Slingababy, Birth Trauma Resolution, Freedom Fertility Formula, Yoga London and CalmFamily.

Vanessa Christie Vanessa Christie (MN, MSc, IBCLC, RHV, RNC, CIMI) is one of the UK’s most well-regarded Lactation and Early Parenting experts. She is a Lactation Consultant, Birth & Post-Natal Trauma Recovery Practitioner, Health Visitor and Children’s Nurse.

Sioned Hilton (IBCLC, RGN, RSCN, HV) Sioned is Medela UK's lactation consultant with expertise on expressing breastmilk and initiating and building milk supply.

Liz Lambourn Liz is a registered nurse and a highly experienced breastfeeding counsellor who has been supporting new mums and their babies for more than 20 years, helping mums to breastfeed in antenatal sessions, on hospital postnatal wards, in breastfeeding drop-ins and in the comfort of their own homes, too.

Lynsey Morris Lynsey is a highly trained and experienced NCT breastfeeding councillor, as well as a specialist in supporting new families in the first days and months of parenthood. thebabyshow.co.uk/excel 23

Advertorial Feature

feeling overwhelmed?

Born in 1961, mothercare has been a favourite of mums and dads for over 50 years.

W

e've been there through the changing times, from the introduction of disposable nappies – to the emergence of the modern day working mum. And of course the digital revolution has changed the way parents seek advice and share experiences forever. What hasn't changed is our attitude. We're proud to help, support and inspire mums and dads as you take on the most magical, and important job you can do.

For expert help and advice, visit our stand, pop into any one of our stores nationwide or visit us online at mothercare.com to check out our new advice section. Here you'll find helpful tips on what you really need to pack in your hospital bag, a maternity bra buying guide, pregnancy week by week, and so much more! Plus, don't forget to sign up to 'my mothercare' for money 24 thebabyshow.co.uk/excel

off vouchers, sale previews, invitations to local events and more tips, ideas and inspiration.

We know that preparing for a baby can sometimes be a daunting experience with so much to think about and plan for. That's why we offer a free personal shopping service in all our stores. This is available to book in-store, online or on our stand today. You'll be able to spend quality time in one of our stores, with an expert advisor who can guide you through everything you'll need, and help you decide on the things that are right for you.

Head over to mothercare's stand R20 to check out the latest products, talk to a friendly member of the team or to book a free personal shop in your local store.

Rest Assured Come and discover the Owlet Smart Sock on Stand G45

The Owlet Smart Sock Tracks your baby's heart rate and oxygen level while they sleep.

owletcare.com thebabyshow.co.uk/excel 25

Special Offers & Competitions

Exclusive Show Offers, Competitions & Freebies!

We know buying for your baby can be expensive, so we’ve put together a selection of some of the best offers and savings available at the show so you can make your baby budget stretch a little bit further.

CUDDLEDRY

ALEXANDRA KREMER Stand D40

£150 off either the Premium or Classic Pregnancy Retreat.

25% off any Birth or Parenting Coaching sessions.

ART BY LAW STUDIO Stand F10

25% off on all our gift boxes including newborn, cake smash, bump and baby and first year packages.

BAMBIZI

Stand A20

BUSY BEES NURSERIES Stand B30

Receive 25% off 3 three months nursery fees and free registration.

Up to 20% off.

BEAMING BABY Stand J1

£9.99 for two packs of Nappies, two packs of Wipes and one pack of Nappy Sacks.

Win one months’ supply of our best-selling Beaming Baby Bio-Degradable Nappies and Organic Fragrance-Free Baby Wipes! Worth over £100.

BIZZI GROWIN Stand M52

CHAMOMILE BABY Stand E31

At least 20% off all products.

COVER ME BABY Stand D38

10% off one cover, 20% off two covers.

CROWNBURY Stand D31

Up to 20% off.

Drifting Away three pack bedding set - RRP £39.99 - Show Offer: £19.99.

CUDDLEDRY

BOOKS & PIECES Stand P53

£5 off all hands-free towels and all toddler towels plus a Bundle of one hands-free towel, one bamboo washcloth and one natural sea sponge for £30.

Children's books - three for £10 and 20% off our gorgeous cuddly character teddies.

DIDOFY

BSHIRT

Stand N17 25% off store wide.

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Stand F17

Stand G30 Pushchair, seat, carrycot, car seat adapters, seat liner and footmuff all for just £999. RRP for all is £1,110.

Special Offers & Competitions ERGOBABY

MAMA BAMBOO

Free Stroller Carry Bag worth £24.90 when you purchase the Ergobaby Metro Compact City Stroller.

Bamaboo starter kits (pack of nappies and two packs of wipes) for 30% off RRP. Buy one get one-half price on all ENVU Cubs Club dinner sets.

Stand G70

ERGOPOUCH Stand K31

Up to 30% off all sleepwear.

FILL N SQUEEZE Stand P29

With each purchase of a Baby Pouch feeding system, Fill n Squeeze are giving away a free pouch spoon worth £3.50.

FUNKY GIRAFFE BIBS Stand J2

Six bibs for £10 or 15 bibs for £20.

FUTURE HEALTH BIOBANK Stand M39

Up to 15% off our stem cell collection services.

HOT MILK LINGERIE Stand M50

Buy any two nursing bras and get the third free!

HUMANIST CEREMONIES Stand F42

Free prize draw for anyone registering their interest in a humanist naming ceremony. Three winners will be drawn at random at the end of each day of the show. Each winner will receive a 50% discount off the price of the celebrant's fees for their naming ceremony.

Stand K42

MAMA MIO Stand F44

Over 20% off on all Mama Mio top sellers.

MILLIE & RALPH Stand E42

15% off everything.

MUSLINZ

Stand D18 Muslin Squares three for £5, six for £8 and 12 for £14 and you can choose your colours/prints.

MuslinZ set 100% cotton – two Swaddles, six Muslin Squares and three Bibs all for just £20 RRP £29.

MuslinZ Bamboo/Organic – two Large Swaddles, three Muslin Squares and three Bibs all for just £25 - RRP £41.

MUSTELA Stand F41

20% off Mustela Products.

20% off gift packs (Normal Skin, Dry Skin, Atopic Prone Skin, Sensitive Skin, and Maternity).

Free Nourishing Lotion with Cold Cream 200ml worth £9.95 with any gift pack above.

Three for two on all wipes.

50% off Soothing Moisturisers.

JOIE

Stand H30 20% off all Joie products.

KERIKIT

KENDAMIL Stand K52

3 for 2 Kendamil Cereals; purchase three boxes of any Kendamil Cereals and only pay for two!

A free box of Kendamil Creamy Oat Porridge with every purchase of Kendamil Follow-On Milk or Kendamil Toddler Milk.

KERIKIT

Stand E37 20% off everything including new styles - only available at the show.

LOVE IMPRINT JEWELLERY Stand C31

Up to 50% off Love Imprint Jewellery's entire range. Buy any two charms and get any third free - includes our special show prices! thebabyshow.co.uk/excel 27

Special Offers & Competitions NATASHA WIENING PHOTOGRAPHY

TALULA LITTLE

At the end of each show day, Natasha will randomly select 20 people to win a complimentary £150 studio voucher.

20% off RRP on all lines.

Stand M43

NÚBY

Stand K70 Free Anti-Colic Bottle and Dummy when you sign up to our online Baby Club.

Half price across all newborn feeding accessories - including the Double Electric Breast Pump - Show Deal £75!

Win £200 newborn bundle - including breast pump, bottles, steriliser, blankets and nursery accessories!

NUNA

Stand G41 20% of all Nuna products.

35% off the new 2019 MIXX bundle. Consists of MIXX pushchair, carry cot and PIPA lite lx car seat with isofix base.

NURTURE Stand N52

20% off NURTURE's limited edition handcrafted mobiles.

PHOTOGRAPHY FOR LITTLE PEOPLE Stand E21

Free leather mini album with 10 images.

PRIVATE MIDWIVES Stand G31

10% off birth packages booked at the show.

RASCAL + FRIENDS Stand G33

Free sample packs of Rascal + Friends premium diapers.

Stand D45

THE CHEEKY PANDA Stand G50

10% off 48 roll - Plastic Free Range.

THE WASHABLE NAPPY COMPANY Stand C41

At least 15% off all products with full money back guarantee.

TIBA + MARL Stand E28

£15 off our bags over £100. £5 off our Etta Changing Clutches.

TULA

Stand L60 Free Tula Baby Blanket worth £24 when you purchase the Tula Explore Carrier.

Subscribe to our newsletter for your chance to win a Tula Accessories Bundle worth over £100.

YOUR BABY CAN LEARN! Stand D39

Your Baby Can Learn! British English Deluxe Kit: Regular price (including shipping) £136.

The Baby Show Price only £95. Your Baby Can Learn is designed to teach infants and toddlers language skills using a science-based approach.

Add a Deluxe Kit in a second language for only £80! Now available in Mandarin Chinese, French, German, Japanese, and Spanish (while stocks last).

All parents who stop by Stand D39 who have babies or toddlers who can recognise written words will receive a free gift!

SLEEPYHEAD Stand C26

Up to 15% off this award-winning brand across the range.

SLEEPYHEAD

SMART CELLS BABY Stand M51

Save up to £270 off the cord blood and cord tissue processing and storage service.

SUZI GARDNER PHOTOGRAPHY Stand N44

Huge reductions on all sessions which all come with a free canvas.

SWEET DREAMERS Stand P31

£5 off ewan the dream sheep - the cutest sheep on the block!

28 thebabyshow.co.uk/excel

Terms & Conditions apply to some offers - please visit individual stands for details.

From the Organisers of The Baby Show

23-24 Nov 2019 ExCeL London 30 Nov-1 Dec 2019 NEC Birmingham

The Ultimate Shopping Destination for Everything Baby and Toddler • Black Friday Show Offers • Compare, Try & Buy • Leading Brands • Best Buys

Tickets coming soon!

Register your interest to find out more. babytotoddlerevents.co.uk Media Partner

thebabyshow.co.uk/excel 29

Advertorial Feature

Introducing the Bugaboo Fox Over almost 20 years since Dutch mobility brand Bugaboo revolutionised the pushchair market it has continued to innovate with industry-leading concepts, and its latest pushchair model – the Bugaboo Fox - which will be available globally from March 2018 is set to raise the bar in smart product design for parents and their children yet further.

T

The exceptional intelligence in its design makes the Bugaboo Fox the ideal pushchair for parents who want to maintain their lifestyle once they have children. Whether it’s travelling, socialising, shopping or simply being outdoors, the Bugaboo Fox allows parents to keep saying ‘YES!’ to the things they love.

The Bugaboo Fox also takes Bugaboo’s philosophy of designing and engineering long-lasting pushchairs to a completely new level.

The most comfortable stroll The Bugaboo Fox offers the most stable ride on all surfaces thanks to the advanced all-wheel suspension, while the new central joint means a smooth, bumpfree ride for the child. The child can sleep peacefully thanks to the ergonomic design that also features supportive pillow-top padding for added comfort factor. For the parent, pushing and steering feels effortless: navigating corners, busy streets and tight spaces becomes a breeze. It’s time to say ‘YES!’ to spontaneous coffee dates and weekends away.

Strong and sturdy, yet ultralight & compact The Bugaboo Fox is made of strong materials, but is ultralight for easy lifting and carrying. If parents need to bundle their pushchair into the car or carry it up the stairs, it’s easier than ever thanks to the one-piece fold and self-standing design. And for

30 thebabyshow.co.uk/excel

cupboard-friendly storage at home there’s the surprisingly small supercompact fold. Can I still keep the city apartment? ‘YES!’ Designed to last When designing the Bugaboo Fox, Bugaboo split the structural parts of the pushchair from the parts that experience more wear and tear. This approach makes it simple for parents to service or maintain their Bugaboo Fox, by easily refreshing or replacing parts. The integral parts (like the chassis) are made with durability and longevity in mind, while replaceable parts are made from recycled materials or materials that can be recycled after use.

Bugaboo have made conscious choices about the materials they use. An example of this is the Bugaboo Fox fabrics, where the core colour range is made from 92 recycled PET bottles.

Mix and match Parents can create a pushchair that suits their style with mix and match options. Bugaboo offers a wide choice of colours and fabrics from the Core, Premium and Signature Collection, as well as a choice of grips and wheel caps. When there’s a new season (or a new baby), parents can easily remove and replace their fabrics to refresh their Bugaboo Fox and create a whole new look.

Making parents’ lives easier The Bugaboo Fox has a host of features designed to make parents’ lives easier. The seat is

the new Bugaboo Fox

positioned at an optimal height, perfect for lifting the child in and out of the pushchair, while the foot brake can be applied with a simple, shoe-friendly clicking action. There’s a large, easily accessible under seat basket so parents can bring along everything they need, and integrated attachments points so they can simply click on accessories like the Bugaboo Cup Holder.

Meanwhile, the Strawberry Style Collection will also attract envious glances, the collection which is a homage to classic British design features distinctive fully reversible flavour packs, which a parent can mix and match to suit taste. Complementing the new products on display, the action packed three wheeled Peach All-Terrain will be on hand for adventurous parents, along with the Apple 2 Pear and the MiPeach toy stroller. There will also be the exclusive inclusion of the new luxury Bag Collection.

Get ready to say ‘YES!’ with the Bugaboo Fox.

Advertisment Features

Brand new range of eco-friendly disposable nappies and baby wipes • • • • • •

Soft natural bamboo Naturally antibacterial No harsh chemicals Chlorine free pulp Hypoallergenic Dermatologically tested

As kind to the environment as to your little ones’ delicate bottom

www.bamaboo.co.uk www.mamabamboo.com

RRP: from £6.99 online; the affordable eco-choice.

Caring for your baby from newborn to toddler Caring for their world forever

Unlimited Freedom.

Ultimate Comfort.

Visit us at Stand L60 E R G O B A BY.CO.U K

thebabyshow.co.uk/excel 31

Official Charity: NCT

NCT Antenatal & Postnatal Classes Prepare for birth and early parenthood by joining one of our show-exclusive 45-minute classes, led by specialist NCT practitioners.

Daily Timetable 11am - 12pm Room One

The new parent survival guide to practical baby care.

Room Two

Your labour and pain management techniques.

12pm - 1pm Room One

The new grandparent guide.

Room Two

The expectant parent survival guide to sleep, crying and calming.

1pm - 2pm Room One

The expectant parent survival guide to sleep, crying and calming.

Classes are based on the popular NCT Signature antenatal and NCT Essentials antenatal courses, plus NCT early days courses and workshops.

Every session is jam-packed with vital information and practical tips to help you and your partner prepare for birth, and the first few weeks after your baby’s arrival.

The classes cover everything from pain management techniques to breastfeeding, and how to wash your baby to calming and soothing.

There’s even a class specially designed for new grandparents.

Spaces are limited, so be sure to book your slot early by visiting Stand L2. Class places are just £12 per person, per class.

NCT is your personal expert, your guide and your friend, through your first 1,000 days - from getting pregnant until your baby’s second birthday.

Alongside trusted, impartial information and friendly local networks, we provide answers and support, both practical and emotional – when it matters most. We’re also the campaigning voice for parents, on the issues that matter most. Visit us on Stand L2.

32 thebabyshow.co.uk/excel

Room Two

The new parent survival guide to practical baby care.

2pm - 3pm Room One

Your labour and pain management techniques.

Room Two

A step-by-step guide to breastfeeding.

3pm - 4pm Room One

The new parent survival guide to practical baby care.

Room Two

The expectant parent survival guide to sleep, crying and calming.

thebabyshow.co.uk/excel 33

34 thebabyshow.co.uk/excel

Advertisment Features

DRIVE AWAY WITH CONFIDENCE

USED. APPROVED. AUTHENTIC With Volvo Selekt Approved Used Cars, expect nothing less than a true Volvo experience.

Whichever model you select from our award-winning range, you’ll get a 30-day satisfaction guarantee, 12-month unlimited mileage warranty and only Volvo Genuine Parts fitted by our experts. So you can drive away with nothing but confidence in your car.

30-day satisfaction guarantee | 12-month unlimited mileage warranty Volvo Genuine Parts | Over 100 checks | Latest software upgrades FIND YOUR APPROVED USED VOLVO VOLVOCARS.CO.UK/USED Official fuel consumption for the Volvo range, in MPG (l/100km): WLTP Low 20.6 – 47.1 (13.7 – 6.0), WLTP Medium 26.6 – 55.4 (10.6 – 5.1), WLTP High 30.7 – 67.3 (9.2 – 4.2), WLTP Extra High 25.2 – 55.4 (11.2 – 5.1), WLTP Combined 26.2 – 117.7 (10.8 – 2.4). NEDC CO2 emissions 192 – 49g/km.

T8 Twin Engine WLTP electric energy consumption 3.7 – 4.1 miles/kWh. T8 Twin Engine WLTP all electric range 20.5 – 29.2 miles. Fuel consumption figures are obtained from laboratory testing intended for comparisons between vehicles and may not reflect real driving results. thebabyshow.co.uk/excel 35

Boutique & Leading Brands | Exclusive Show Offers | Free Expert Advice

18 – 20 October 2019

Olympia London

Everything You Need For Bump, Baby & You Tickets coming soon!

Register your interest to find out more.

thebabyshow.co.uk/olympia

36 thebabyshow.co.uk/excel

thebabyshow.co.uk/excel 37

Exhibitor Profiles

per box

Each box is valued betwee n £80 Stand - £10C31 0

Go Online & Subscribe Enjoy a monthly box of goodies for yourself and baby delivered straight to your door.

www.projectbabybox.com 38 thebabyshow.co.uk/excel

STAND D20

C

AN

DINA

V IA

S

A chair for life

Designed by: Peter Opsvik

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19

N DESIG

SIN

E

INTRODUCING THE NEW

TRIPP TRAPP® NEWBORN SET The Tripp Trapp® Newborn Set is designed to encourage bonding during meals and family time. Comfortable and spacious, it cradles your newborn, lifting them to table height for connection. The ergonomic design offers leg support as well as unique angle adjustability.

Visit stokke.com to see its versatility and more features.

Tripp Trapp® The chair that grows with the child™ @stokkebaby | #chairforlife thebabyshow.co.uk/excel 39

have it all with the new bugaboo fox

say ‘YES!’ to exhibitions

the new bugaboo fox is here to help you say ‘YES!’ to all the things you love to do visit bugaboo.com/fox to find out how 40 thebabyshow.co.uk/excel

© copyright Bugaboo International BV