The Baby SHOW PREVIEW GUIDE NEC 2017

19-21 May 2017

NEC Birmingham

Show Guide Show Offers & Competitions

Huge savings to be made check out the special show offers on pages 26-28

Full Exhibitor List & Floorplan Pages 3 & 5

The Baby Show Stage with

Advice from sleep expert Chireal Shallow, weaning expert Annabel Karmel MBE and Milli Hill, founder of the Positive Birth Movement

thebabyshow.co.uk 1

Floor Plan J368230_BSL09_Floorplan_Showguide_297x210mm_2017_fv.pdf

1

10/05/2017

17:19

A20

19-21 May 2017

NEC Birmingham

C8 C9 C13

C2

D10 D14

• First Aid is located in the organiser’s office • The Campbell Books Crèche managed by Little Folks Nursery, bookable daily on G90

D13

C21 C24 D20 D22 D23

D24

D30 D34

E10

E20

E30

F10

F20

F30

G20

G32

C32 D31

F1

G1

G10 G9 G11

G16

G12 G14

G30

G13

G17

H20

H10

Tommee Tippee Collection Point

H22

H32

Seating

J1

J10

• Don’t forget to visit The Baby Show Stage with MadeForMums on E90

J20

Seating

• Don’t miss out on free first aid sessions at British Red Cross Academy on H35

2 thebabyshow.co.uk

C30 C31

Buggy Testing Track

• Free food courtesy of Aldi Mamia at the Tommee Tippee Feeding Area on J20

• Collect your free photo at the Bumpkins Stand C2 and be in with a chance of winning £100

C23 C26

Main Entrance

• Make sure you head over to the One-to-One With The Experts on stand A70 and get all your questions answered

• Too many bags? Take advantage of Emma’s Diary Shop & Drop and Collect by-Car services at B100

C14

K1

Feeding Area With Food Courtesy Of Changing Area

9

Toliets C90

A70

A60 A50

B100

Shop & Drop and Collect-By-Car

Parent Zone & One-To-One With The Experts B50 B51 C49

C40 C42 D32 D36

D39 D42

C43 D41 D43

E46

D52 D51

B54 B52 C52 C56

B60

B64

C100

B53

C54

D56 D53

C64 C60 C62 C65 C63

C70

C65 D60

D70

D61 D63

E60

E50

E61

D71 D72 E72

F60 F40

F44

Central Café

F62

F61

C80 C83

D80

D82

E84

E80

E86 E71

Smart Play Zone

E47

C82 C81

D90

E70

E62 E45

Seating

G89 E83

F70

F71

F69

F74

F80

E90

The Baby Show Stage With

F81 F84

F45 F65 F66

G40

G44

G50

G60

F67

F68

G61

G62

F73 F75

F85 F83

G70 G63

F77

Speakers Corner

F87

F76

G71

G74

G80

F86

G82

G91

G90

G83

G77

Crèche Run by

G42 British Red Cross

H35

H42

G73 British Red Cross First Aid Learning Academy

G92

Seating

G66 G64 G67 G68 G69

G76 G72 G73

G75

G85 G87

G86 G88

G84

H90

H50

Drive & Go with

Floorplan sponsored by

Stand A50 thebabyshow.co.uk 3

Are you looking for private midwifery care at home or hospital?

The same midwife to care for you throughout pregnancy, birth and beyond A holistic approach to care, with your choices and wishes respected Full support to birth your baby where you choose, how you choose Care provided in your own home at a time and place convenient to you Additional antenatal and postnatal support until your baby is 6 weeks old A positive birth experience with a midwife who is highly skilled in promoting normal birth Guaranteed breast feeding support UK Birth Centres are working in collaboration with the NHS to provide this care for you

Get a FREE baby box from The Baby Box Co. when you book a Full Birth Package!* UKBirthCentres

BirthUK

Contact us now on 0800 3800 579 or email info@privatemidwives.com to discuss how we can help you.

www.privatemidwives.com *Offer valid until 31st March 2017. Full Birth Package offers care from early pregnancy, birth and 4 weeks postnatal care.

4 thebabyshow.co.uk

Exhibitor A to Z A

aden + anais Aimee Durrance Photography Aldi Mamia Andy Nickerson Photography Ardo Medical

D52 D31 H10 D41 G16

B

BabaBing!

D60 Babease F71 Babies R Us C100 BabyBjörn A20, G20 Babybond G10 Baby Bird Blankets C9 Baby Planet A20 Baby Sensory H42 Bambizi E83 Bamboo Kidz F86 Bambo Nature D20 Beaming Baby B64 Bébécar E45 Bibetta C64 Bobux F85 Bonita Mamma D43 Books & Pieces G14 Britax G44 British Red Cross G42 Bubba Bibs C24 Bumbo E60 Bumpkins C2 Bundle of Joy Photography F74 Busy Bees Childcare D32

C

Campbell Books Candy Land Casada Health & Beauty Cells4Life Chamomile Baby Cheeky Wipes Chicco Childs Farm Close Parent Costco Crumbs Away Cuddledry Cuddles Collection

D

G84 D90 C56 G60 D63 G76 E30 E61 F70 D23 E84 B50 F44

Ddrops Diono Doddl Dr Brown's

F81 G11 G64 E62

EasiYo EasyMat Enchanted Interiors Every Birth Matters

G61 G62 F87 C52

E

F

Fill n Squeeze G68 Funky Giraffe Bibs F61 Future Health Biobank G10 Future Health Financial Service F84

G

Gigglemind Gousto Gummee

F75 E86 G88

H

Haakaa Harry and Rose Hello Fresh Halo

G77 F62 C14 E60

I

I-Angel iCandy Indi Mama iSoki

J

Jelly Rolls Kidswear Johnson’s® Joie

D71 A50, A60 D30 C43

G63 F77 Central Café

K

Knuma

L

Leaf Gifts Lilith Loves Henry Lily Pad Bottle Bib Little Folks Day Nursery Little Timbers Lullaby Shades

M

Made4Keepsake MadeForMums MAM Mama Designs Massage The Senses Medela Melobaby MerryGoRound UK Milton Momspresent MORI Morrck mothercare MotherlyLove Mr Mole Blankets Mumba Designs Mummy and Little Me My Buggy Buddy My Precious Creations

C40

C49 C62 B52 E72 D72 C63

F67 F10, G82 F40 G72 G66, C32 F80 D14 C65 G80 D80 D36 D34 H90 G67 D51 D56 E71 G69 C8

Nibbling Teething Jewellery D39 Nom Nom Kids C81 Nomi E60 Noordi, Tutis, Micuna, BabyHome G40 Nûby™ E46

Omnio Onco Open Life

Peekaboo G9 Peg Perego E20 Peppermint

F20,G30,H22,G32,G20 Photography For Little People D61 PHP Gift & Baby F69 Poddle Pod B54 Poorly Boo F66 Pourty G87 Pregnacare G71 Private Midwive F45 Project Baby C31

R

Recaro Child Safety Rock Star Baby Roma Prams Rosie & Leo

D70 F68 D82, G17

G74 G86 E47 C80

s

Shnuggle D10 Silk-Skin D22 Silly Billyz C42 Skip Hop F60 SMA® Nutrition and Cerelac G70 Snugglebundl C30 Souls - Insoles For Mums To Be B51 Stokke

F30 SweetDreamers G75

T

Taste n Tell Tesco Baby Club

F83 Parent Zone & Beauty Zone The Body Bump C60 The Daddy Bag C23 The Dogs Trust G13 The Gro Company F65 The Lullaby Trust G83 The Pud Store C54 Theraline B60 This Little Piggy Online D42 Tickle Tots G73 Toffee Moon C26 Tommee Tippee H20 Tootsie Toes F76 Tumble Tots G12 Tutti Bambini G50

U

UPPAbaby

E60

V

N

o

p

Venture Photography Volvo VTech

W

Warwick University WaterWipes Working For Wildlife

Z

Zippy

G85 E10, E80 E70

D24 F1 C82

D53

thebabyshow.co.uk 5

Advertorial

6 thebabyshow.co.uk

Welcome

Hello!

On behalf of The Baby Show team and our Headline Sponsor MadeForMums, welcome to The Baby Show, NEC Birmingham.

T

he Baby Show with MadeForMums is the biggest shopping destination for new and expectant parents, giving you the widest choice of products under one roof. With over 200 exhibitors with 1000s of products the show is the best place to compare, try and buy everything you need and at the best price possible. As well as having the leading brands, we’ve brought together some of the best boutique brands to help you discover irresistible items you simply won’t find on the high street. No day at the show is complete without a visit to The Baby Show Stage with MadeForMums with a jam-packed

timetable of expert speakers, fashion shows and invaluable baby first aid skills by British Red Cross.

What’s more, the following free facilities are available to make sure you have a hassle-free and enjoyable day out.

Tommee Tippee Feeding Area with a quiet feeding section and free food from Aldi Mamia The Aldi Mamia Changing Area with complimentary nappies and wipes

them when you’re ready to leave.

We hope you enjoy your day at the show and good luck for the journey ahead!

Best wishes,

Susanne Rauberger Show Manager & The Baby Show Team

Drive & Go with Peg Perego The Campbell Books Crèche run

by Little Folks Day Nursery Also don’t forget to make use of Emma’s Diary free Shop & Drop and Collect-by-Car services. With all the fantastic offers available, your hands will quickly fill up and this is the perfect place to lighten the load.

Simply drop off any purchases you make throughout the day and collect

Contents 03 Floorplan & Exhibitors

22

07 Welcome

26 Show offers & Competitions

09 Sponsors & Partners 11 MadeForMums Essential Shopping Checklist

31 32

The Baby Show Stage

Meet The Baby Show Team

Photo Competition 2017 Official Charity: The Lullaby Trust

12 Show Highlights 17

One to One With The Experts

36

Exhibitor Profiles

50

Product Locator

Dan Nwaokolo

Kitty Watson

Sales Team

Portfolio Director

Marketing Assistant

020 7384 8125

Susanne Rauberger

Russell Rule

Marketing Team

Show Manager

Sales Manager

020 7384 8141

Wing Yan Lee

Matthew Evans

Operations Team

Marketing Manager

Senior Sales Executive

020 7834 7828

Emma Coffey

Kellie Reynolds

Marketing Communications Manager

Operations Manager

Shana Sivalingam

Karis Prescott

Published by Project Baby Ltd Guide designed by Project Baby Ltd Tel: 07957 294 061 Email: natasha@project-baby.co.uk Web: project-baby.co.uk The details contained in this show guide are based on information supplied by the respective companies and were considered correct at the time of going to press.

Neither the event organisers nor the publisher accepts responsibility for any errors, omissions or claims made in this guide or at the exhibition.

The Baby Show is organised by:

Clarion Events, Fulham Green, Bedford House, 69-79 Fulham, High St, SW6 3JW

Operations Assistant

Marketing Executive

thebabyshow.co.uk 7

VISIT STAND F10 or G82

EXCLUSIVE

goody bags

Only available at The Baby Show

£5

worth over

£35

Products correct at time of printing

8 thebabyshow.co.uk

Sponsors & Partners

Thank you to our Headline Sponsor

Thank you to our Sponsors & Partners for their support of the show

Official Charity:

Show Guide Partner:

thebabyshow.co.uk 9

Show Highlights

The Aldi Mamia Changing Area Aldi’s Mamia Changing Area Stand K1 has been created with your baby in mind. The area offers a clean, safe and comfortable space that ensures that you and your little one have a pleasant experience at the show. Aldi will be providing award-winning Mamia nappies and wipes free of charge, so if you haven’t tried them before, now is your chance!

Free Shop & Drop and Collect-By-Car Services Emma’s Diary knows how exciting it can be to get prepared for your baby’s arrival. So why not take advantage of all the great offers available at The Baby Show and let Emma’s Diary take the strain by looking after your shopping whilst you enjoy the rest of your day.

Visit Stand B100 to drop off your shopping for free or use the Collect-By-Car service.

Joie Central Café Joie will show their fantastic range of award winning extended rear facing car seats at this years show. The range includes the Spin 360™ 0+/1 car seat, their first 360° rotating seat, along with Every Stage 0+/1/2/3 car seat, and a number of new seats too. Joie will also be demonstrating their new Chrome DLX™ pushchair - a master multi-tasker that combines all the best features available in a multi-mode pushchair. You will also have the opportunity to try out their range of highchairs when you take a break at the Joie Central Café.

VTech Smart Play Zone

Come to the VTech Smart Play Zone at Stand E70 and be inspired by VTech’s range of fun and exciting electronic learning toys. Little ones will love to play with VTech Baby Toys in this educational and interactive play area. You will be able to get advice from VTech’s team who will be on hand to help you understand which toys will be beneficial for your children and which will suit your child’s particular interests. thebabyshow.co.uk 10 10 thebabyshow.co.uk

Show Highlights

Tommee Tippee Feeding Area The Tommee Tippee Feeding Area on Stand J20 provides a simple solution to feeding your baby at The Baby Show. You’ll find a quiet breastfeeding and bottle feeding area with comfy seating, plus kitchen space with microwaves, bottle warmers, bibs, spoons and complimentary baby food provided by Aldi Mamia. Make sure you visit Tommee Tippee on Stand H20 where you’ll find their latest products, demonstrations and the Parenting Survival Room!

iCandy Fashion Show The stage is set and your invitation is waiting.

Come and join iCandy for a front row glimpse into their exciting dance through design, style and imagination. Showing their full range of award winning pushchairs and a few exclusive previews on The Baby Show Stage with MadeForMums at 1.15pm daily.

Tesco Baby Club Parent Zone

The Campbell Books Crèche

Tesco Baby Club supports new mums and dads from pregnancy right up to preschool.

Come and find us in the Parent Zone, Stands A70 & C70. Tesco pharmacists are on hand to answer all your questions, plus you can get your nails done for FREE! If you sign up to Tesco Baby Club today at the show, you'll get a fab selection of samples and coupons.

The Campbell Books Crèche, Stand G90 provides a fun, safe environment and is managed by the fully trained staff from Little Folks Day Nursery. Open from 9:30am until 5:00pm each day, you can book your little ones in for 90 minutes to allow you to do child free shopping. The best part, it’s FREE! Campbell Books will also be providing books and activities for little ones to enjoy. thebabyshow.co.uk 11

red by enc e o w

m age ent ur

Po

Advertorial

BabyCentre is here for you for every kick, question, and milestone.

Download the free My Pregnancy & Baby Today app from the brand chosen by 400 million parents worldwide.

www.babycentre.co.uk 12 thebabyshow.co.uk

Show Highlights

British Red Cross First Aid Academy The British Red Cross will be at The Baby Show again offering invaluable first aid advice and tips for all new and expectant parents. Sign up for a free, 30 minute baby first aid taster session, and learn how to help a baby who is choking, has a burn, is having a febrile seizure or has swallowed something harmful.

Places are limited so be sure to visit Stand H35 to book your free place at the First Aid Academy, and learn simple skills to give you the confidence that you could help in a first aid emergency.

FRIDAY

SATURDAY

SUNDAY

10.30am – 11am (main stage)

10.30am – 11am (main stage)

10.30am – 11am (main stage)

11am – 11.30am

11am – 11.30am

11am – 11.30am

12 noon – 12.30pm

12 noon – 12.30pm

12 noon – 12.30pm

1pm – 1.30pm

1pm – 1.30pm

1pm – 1.30pm

2pm – 2.30pm

2pm – 2.30pm

2pm – 2.30pm

3pm – 3.30pm

3pm – 3.30pm

3pm – 3.30pm

4pm – 4.30pm

4pm – 4.30pm

4pm – 4.30pm

Useful Show Information Announcing Drive & Go with Peg Perego, a picket fenced enclosed area, where children can experience the adventure of Peg Perego’s world leading battery ride-on toys.

Lost Children

Children can let their imaginations run wild, playing train driver, farmer or digger!

Toilets

With all children welcome, we promise lots of fun down at the Peg Perego farm!

Stand H50

will be taken to The Campbell Books Crèche. If you have lost a child please alert security staff.

are located in the show hall and the Piazza.

Cash Points

are located outside the hall in the Piazza.

WiFi

is available for free in the catering areas.

thebabyshow.co.uk 13

Official Charity: The Lullaby Trust

Safer Sleep T

he Lullaby Trust is The Baby Show’s official charity. Since they formed in 1971 they have been pivotal in reducing the rate of Sudden Infant Death Syndrome and saving the lives of many thousands of babies.

The Lullaby Trust raises awareness of Sudden Infant Death Syndrome (SIDS), funds research into its causes and promotes expert advice on safer sleep. They also provide a bereavement support service for anyone affected by the loss of a baby or toddler.

The Lullaby Trust aims to reach anyone involved with the care of babies to raise awareness of their vital safer sleep for babies’ advice. They know that if more people were aware of safer sleep advice than more lives could be saved. Their mission is to halve the number of babies who die from SIDS by 2020.

Francine Bates, Chief Executive of The Lullaby Trust says:

“Becoming a new parent is a wonderfully exciting time but it can also be overwhelming when trying to prepare for the arrival of a baby, especially when faced with the vast array of products on offer. We welcome people to come and talk to us at The Baby Show to get advice on safer sleep for babies and what items will help with this.

The Lullaby Trust is committed to reducing the number of babies who die from SIDS and 14 thebabyshow.co.uk

we know that following safer sleep advice significantly lowers the risk of it occurring.

Being the Official Charity Partner for The Baby Show is a great opportunity for us to reach new parents and mums and dads-tobe with our life saving advice.”

If you have questions on safer sleep, The Lullaby Trust will also be on stand G83, where their information will be available to take away on handy keepsake cards. They are also running a fantastic competition with an estimated value of nearly £1000, which includes the Kiddy Evo-luna i-size infant carrier (car seat), a whole host of The Gro Company goodies, a Moba Moses basket and other treats perfect for a new arrival!

The Lullaby Trust stand will also have a mini ‘photo booth’ with lots of yellow props and accessories to celebrate their national ‘Yellow Yourself’ campaign day , which coincides with The Baby Show on Friday 19th May. Go along to their stand to have a quirky photo snapped with your friends and family (or maybe even your bump or baby!).

At the show The Lullaby Trust will be giving safer sleep talks every day at 4pm on The Baby Show stage. The talks will include tips on what parents can do to ensure: safer sleep for baby, sounder sleep for you.

For more information about The Lullaby Trust visit Stand G83 or alternatively go to www.lullabytrust.org.uk Call or email: 020 7802 3200, fundraising@lullabytrust.org.uk

Stokke® Xplory® Designed by: Bjørn Refsum/Hilde Angelfoss, Design development in cooperation with K8 Industridesign AS, Product development in cooperation with Bård Eker Industrial Design AS

SEE US O N S TA N D F30

E N J OY B E I N G ACT I V E TO G E T H E R S TO K K E ® AT H L E I S U R E CO L L E C T I O N When you’re a parent, your days are filled with activity. Whether it’s strolling with your baby, doing a last minute nappy change or the toy pick-up squat routine! This is the inspiration behind our Athleisure Collection - it’s about encouraging modern parents to continue being active with their children. With pioneering seat height adjustability, Stokke® Xplory® brings your baby closer promoting interaction and eye-contact while you explore the world together. Our adjustable, ergonomic Stokke® MyCarrier™ makes it even easier to do things with your baby.

stokke.com thebabyshow.co.uk 15

Advertorial Feature

All About Expressing

Y

our breast milk is the best source of nutrition for your baby, and expressing is a great way to keep them full of natural goodness, even when you can't be there. It can introduce flexibility back into your life, whether that means involving your partner in feeding, returning to work, or simply taking a break to meet your friends. Here's a couple of tips for getting started!

Things to consider One of the things mums find frustrating about expressing is the need to transfer milk, i.e. to pour from the container you use to collect, to the container you use to store, to the bottle you use to feed. Every time you transfer, you're losing a few precious drops of your hard-earned breast milk, and of course there's the chance of a spillage... There is a solution in the form of Tommee Tippee's Express and GoTM system, which uses a single pouch to express, store, warm and feed, so you'll never lose a precious drop!

What is expressing?

Expressing is the process of removing milk from your breasts without your baby suckling. It's the first step in a longer process, as your expressed milk must then be safely stored, warmed and of course fed to your baby.

Express and GoTM

How do I express?

There are three ways to express: by hand, manual pump, or electric pump.

Can I combine expressing with breastfeeding?

It's completely fine to maintain breastfeeding when you're with your baby, and express for the times you're not there. In fact, choosing to express regularly is a great way to increase your milk supply so your little one can enjoy more breast milk for longer.

When should I start?

Unless your healthcare professional says otherwise, it's best to wait until your baby is about four to six weeks old before expressing, giving you time to establish and get used to a breastfeeding routine.

16 thebabyshow.co.uk

What times to express and how often to do it?

No-one knows your body as well as you, so follow your instincts. As a guide, many mums find morning is the most effective time (milk producing hormones are highest at night); others have better luck expressing immediately after feeding their baby.

How much milk should I expect?

The Tommee Tippee Express and GoTM range makes expressing simple.

By using a single pouch to express, store, warm and feed, there's no need to transfer milk at any stage, so you'll never lose a precious drop!

Every mum is different. To start with, you may only get a few drops but don't give up as the more you express, the more milk you're likely to produce.

Visit the Tommee Tippee on Stand H20 for Express and GoTM demonstrations and great offers.

The Baby Show Stage with

Our stage hosts fashion shows, expert talks and demonstrations throughout the day. No need to book, just grab a seat!

FRIDAY

Annabel Karmel MBE Annabel is the UK's No.1 children’s cookery author,

10.30 Baby First Aid

British Red Cross

11.00 Gentle Sleep Solution

best-selling international author, and the mother of all feeding experts with 41 books…and counting. She is leading expert on devising delicious, nutritious meals for babies, children and families.

Chireal Shallow

11.30 Maternity & Baby

Fashion Show

12.00 MadeForMums Best Buys Hazelann Williams

12.30 Breastfeeding; How It Works

And What To Do If It Goes Wrong Clare Byam-Cook

Clare Byam-Cook Qualified nurse and former midwife, Clare Byam-Cook is the UK’s leading celebrity breastfeeding expert with clients including Izzy & Harry Judd, Kate Winslet and Geri (Halliwell) Horner. Her books include What To Expect When You're Breast-feeding and And What If You Can't.

13.15

Fashion Show

13.45 Essential Guide To Feeding

Your Baby Annabel Karmel

14.30 How To Approach Birth

With Positivity And Confidence Milli Hill

15.00 Maternity & Baby Fashion Show

15.30 Tripp Trapp® Competition

Book Signings on Speaker's Corner Milli Hill The Positive Birth Book Friday 19th, Saturday 20th & Sunday 21st May 3.00pm

Michela Chiappa Baby at the Table Saturday 20th & Sunday 21st May 2.30pm

15.45 Essential Tips For Safer Sleep The Lullaby Trust N.B. Timetable correct at time of print. thebabyshow.co.uk 17

The Baby Show Stage with

Saturday 10.30 Baby First Aid British Red Cross

11.00 Gentle Sleep Solution

Chireal Shallow

Izzy Judd Izzy is wife to Harry, mum to Lola and a talented violinist.

Izzy will be sharing her experiences of motherhood, along with her and Harry’s fertility journey and her debut book Dare to Dream.

11.30 Maternity & Baby

Fashion Show

12.00 MadeForMums Best Buys

Hazelann Williams

12.30 Dare to Dream

Q&A with Izzy Judd

13.15

Fashion Show

Michela Chiappa Michela Chiappa is a Welsh/Italian cook, TV presenter of Channel 4’s Simply Italian, co-author of Simply Italian and Baby at the Table. She regularly works with Jamie Oliver and hosts a YouTube channel The Chiappas.

13.45 Weaning Your Baby…

The Italian Way

Michela Chiappa

14.30 How To Approach Birth

With Positivity and Confidence Milli Hill

Chireal Shallow Psychologist and psychotherapist, Chireal Shallow is the founder of Baby Sleep Clinic and author of Gentle Sleep Solution.

15.00 Maternity & Baby Fashion Show

15.30 Breastfeeding; Everything

You Need To Know Sioned Hilton

Hazelann Williams 16.00 Essential Tips for Safer Sleep The Lullaby Trust

Reviews editor at MadeForMums.com, the UK’s biggest and best parenting reviews site, Hazelann takes us through the top products you can find at the show.

N.B Timetable correct at time of print.

18 thebabyshow.co.uk

The Baby Show Stage with

Sunday 10.30 Baby First Aid

British Red Cross

11.00 Gentle Sleep Solution Milli Hill Milli is the founder of Positive Birth Movement (PBM), author of The Positive Birth Book, and writes for various publications about birth, breastfeeding and motherhood including being a columnist for Telegraph Women.

Chireal Shallow

11.30 Maternity & Baby

Fashion Show

12.00 MadeForMums Best Buys

Hazelann Williams

12.30 Breastfeeding; Everything

Sioned Hilton Sioned is Medela UK’s lactaction consultant. She worked as a registered general and paediatric nurse for many years and is a registered International Certified Lactation Consultant.

You Need To Know Sioned Hilton

13.15

Fashion Show

13.45 Weaning Your Baby…

The Italian Way

Michela Chiappa

14.30 How To Approach Birth

With Positivity And Confidence Milli Hill

15.00 Maternity & Baby Fashion Tracey Taylor An experienced British Red Cross trainer, Tracey will take you through some life-saving first aid skills including what to do if your baby is choking, burned or having a febrile seizure.

Show

15.30 Tripp Trapp® Competition 15.45 Essential Tips for Safer Sleep The Lullaby Trust

N.B Timetable correct at time of print. thebabyshow.co.uk 19

20 thebabyshow.co.uk

Advertorial Feature

Absolutely Futureproof Utilising 84 years of cutting-edge British design and innovation, iCandy brings a collection of beautifully formed, luxury pushchairs and accessories to Stand A50 - with the Orange and New Strawberry set to debut.

your child. The highchair evolves to become a child’s very own sentimental, contemporary piece of furniture with every element that it was once a highchair removed, giving the child the special feeling of growing up and ownership.

Formulated using recognisable iCandy DNA, the brand’s latest innovation is bold in style and unrivalled in ambition. The Orange provides unparalleled functionality, infused with flawless style and rich textures.

The action packed three wheeled Peach All- Terrain will be on hand for adventurous parents, along with the Apple 2 Pear and the MiPeach toy stroller. There will also be the exclusive inclusion of the new luxury Bag Collection and the gorgeous luxury Blanket.

In addition to this unrivalled functionality, iCandy have added an integrated ride on board to the pushchair's frame – a feature sure to surprise and delight parents with babies who have an older sibling. The integrated ride on board holds an impressive 20KG and provides total ease of use. The Orange also boasts a soft touch leatherette handle and bumper bar, whilst in another iCandy first, the bumper bar rotates to provide easy access to your child.

Offering more than just an aesthetic update to the much loved Strawberry, the latest version takes on board customer feedback and still provides the same ground-breaking innovations such as its unique memory fold (TM), and Step & Fold (TM) technology.

Which now in its fourth generation, the iconic iCandy Peach represents the best of British design, quality engineering and remains iCandy’s flagship model. Moreover, the luxurious iCandy MiChair will also be in attendance, a creation inspired by designer furniture and grows with

iCandy expert Midwife and Health Visitor Katie Hilton will be on hand to provide key parental advice on everything pregnancy, birth and baby.

Don't miss the exclusive iCandy Fashion Show at 1.15pm each day. thebabyshow.co.uk 21

One-To-One With The Experts Sponsored By

One-To-One With The Experts Get free personal advice at our One-to-One with the Experts area sponsored by Tesco Baby Club.

Experts will be on hand throughout the show to answer your pregnancy and parenting questions to put your mind at ease.

Book a 15 minute appointment on the day of your visit to the show at the booking desk at the One -toOne with the Experts area, located at the Tesco Baby Club Parents Zone. First come, first served basis, so book early to avoid disappointment.

Timetable FRIDAY 11.00am - 12.00pm Sioned Hilton - Medela's Breastfeeding Expert

Sioned Hilton Sioned is Medela UK’s in-house lactation consultant. (IBCLC/RGN/RSCN/HV).

12.00am - 2.00pm Chireal Shallow - Sleep Expert

2.00pm - 3.00pm Katie Hilton - iCandy's Midwife & Health Visitor

Saturday 11.00am - 12.00pm Sioned Hilton - Medela's Breastfeeding Expert

Katie Hilton Katie is a qualified nurse, midwife and health visitor.

With 14 years’ experience she is able to offer advice on all aspects of pregnancy, birth and beyond.

Katie is the expert face and voice of iCandy.

12.00am - 2.00pm Chireal Shallow - Sleep Expert

2.00pm - 3.0pm Katie Hilton - iCandy's Midwife & Health Visitor

Sunday 11.00am - 12.00pm Sioned Hilton - Medela's Breastfeeding Expert

Chireal Shallow Psychologist and psychotherapist Chireal Shallow is the founder of Baby Sleep Clinic and author of Gentle Sleep Solution.

12.00am - 2.00pm Chireal Shallow - Sleep Expert

2.00pm - 3.00pm Katie Hilton - iCandy's Midwife & Health Visitor N.B Timetable correct at time of print.

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One-to-One with the Experts

Find Milton at Stand

G80

Protecting what’s precious everyday You won’t believe how easy it is!

• Sterilises in just 15 minutes • Simply use cold water from the tap with one Milton Tablet or cap of Fluid • Everything stays sterile in the Milton solution for 24 hours • When you take an item out of the solution, the rest remains sterile and ready to use at a moment’s notice • No need to rinse!

• Use for all baby feeding utensils such as baby bottles, dummies, teething rings and breastfeeding equipment • The No 1 travelling method

www.milton-tm.com Use biocides safely. Always read the label and product information before use.

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THE MOST STYLISH TEETHING JEWELLERY, DUMMY CLIPS, TEETHING TOYS AND RATTLES FOR BABIES, MUMS AND DADS.

SPECIAL SHOW PRICES

AND

FREE GIFT WITH PURCHASES OVER £35 Stand D39

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Photo Competition 2017

Photo Competition £100 Daily Cash Prize

B

umpkins will be returning to The Baby Show NEC, where they will be helping more families capture those precious moments on camera as well as running a brand NEW COMPETITION - £100 Daily Cash Prize Competition. Bumpkins have made baby and family photography their business, priding themselves on creating incredible images and an experience that you and your family will treasure.

Every baby that has the Bumpkins treatment loves it, and happy babies mean happy families. If you’re looking for cute baby photos, fun family snaps or memorable photos of your children, Bumpkins guarantees to amaze you.

Simply visit the Bumpkins Stand C2 where you will have the opportunity to be photographed by one of their talented team. Take home your FREE print and be in with the chance to win a £100 daily cash prize when you post your print on Instagram with #thebabyshow.

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Mini Portable Soother Steriliser Cleans and sterilises dummies on the go Easy to use, the Mini sterilises in just 15 minutes‌ perfect for when you’re out and about!

Prepare the solution

Insert the soother into sponge

Screw the top on

Wait 15 minutes

Stays sterile for 24 hours

germ magnet

germ free Find Milton at Stand

G80

www.milton-tm.com Use biocides safely and always read the instructions carefully on the label. Soother not included.

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Advertorial Feature

feeling overwhelmed?

Born in 1961, mothercare has been a favourite of mums and dads for over 50 years.

W

e've been there through the changing times, from the introduction of disposable nappies – to the emergence of the modern day working mum. And of course the digital revolution has changed the way parents seek advice and share experiences forever. What hasn't changed is our attitude. We're proud to help, support and inspire mums and dads as you take on the most magical, and important job you can do.

For expert help and advice, visit our stand, pop into any one of our stores nationwide or visit us online at www.mothercare.com to check out our new advice section. Here you'll find helpful tips on what you really need to pack in your hospital bag, a maternity bra buying guide, pregnancy week by week, and so much more! Plus, don't forget to sign up to 'my mothercare' for money 28 thebabyshow.co.uk

off vouchers, sale previews, invitations to local events and more tips, ideas and inspiration.

We know that preparing for a baby can sometimes be a daunting experience with so much to think about and plan for. That's why we offer a free personal shopping service in all our stores. This is available to book in-store, online or on our stand today. You'll be able to spend quality time in one of our stores, with an expert advisor who can guide you through everything you'll need, and help you decide on the things that are right for you.

Head over to mothercare's stand H90 to check out the latest products, talk to a friendly member of the team or to book a free personal shop in your local store.

Shop The Ad

We would like to thank Bumpkins for The Baby Show photoshoot

Our photoshoot featured products from:

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Special Offers & Competitions

Exclusive Show Offers, Competitions & Freebies!

We know buying for your baby can be expensive, so we’ve put together a selection of some of the best offers and savings available at the show so you can make your baby budget stretch a little bit further, plus competitions and freebies to take advantage of!

Isoki

Aimee Durrance Photography Stand D31 Reserve your portrait session during the show for £100!

Andy Nickerson Photography Stand D41 Save 20% on maternity keepsake folio with 1 hour photoshoot - £100 (usually £125).

Ardo Medical Stand G16

Bibetta Stand C64 20% - 40% off across the different ranges.

Calypso-to-go Double Electric Breastpump £150 (RRP £189.95). Calypso Double Plus Electric Breastpump £100 (RRP £139.99).

Books & Pieces

Babybond

Bubba Bibs

Stand G10

Stand G14 All books 3 for £10.

Stand C24

Book our simply4D scan at the show for £59 and receive a free 4GB magenta USB memory drive with 4D dynamic movie clips.

6 bandana bibs for £10, 14 bandana bibs for £20.

bambo Nature

Book a visit to one of our nurseries and receive 25% off one month’s fees when you join.

Stand D20 Buy Baby Starter Pack for £5. (Incl. 1 x pack of nappies, 1 x pack of wipes, a baby on board car sticker, discounts on future orders, all bundled together in a useful, reusable tote bag).

Beaming Baby Stand B64 Beaming Baby Week Nappy Trial £9.99 (incl. 1 pack of nappies, 2 packs of wipes and a pack of nappy sacks).

Busy Bees Childcare Stand D32

Campbell Books Stand G84 Get 3 books for £10.00 on select titles. Spend £10.00 or more and receive a Campbell canvas shopper bag. Spend £20.00 or more and receive a Campbell canvas shopper bag and a Campbell London art print (while supplies last).

Chamomile Baby Stand D63 At least 20% off RRP.

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Special Offers & Competitions Chicco

The Gro Company

Stand E30

Stand F65

3 x new bundle deals: Summer Travel Bundle £269.95 (saving £100), Next2Me Crib Bundle £169 (saving £60) and Newborn Everything You Need Bundle £595 (saving £389).

Gummee

Childs Farm Stand E61 Sign up to the Childs Farm prize draw at the stand and be in with a chance of winning £100 worth of Childs Farm products. Also offering free samples!

Close Stand F70 40% off selected lines. Try out a Caboo for yourself and be one of the first 20 to buy each day to receive one of our coveted baby show bags!

Cuddledry Stand B50 £10 off all toddler towels; £5 off all hands free towels.

Diono Stand G11 25% off all accessories.

Doddl

Stand G64 10% discount on all Doddl cutlery.

EasiYo Stand G61 EasiYo Yogurt Maker plus 5 yoghurt sachets for £15.

Enchanted Interiors Stand F87 20% off all Enchanted Interiors Premium Self Adhesive Fabric Nursery Wall Art.

Fill n Squeeze

The Newborn Bundle £99 (RRP £170).

Stand G88 Gummee glove £13 (RRP £13.99) Gummee mitts £5 (RRP £8.99) Gummee Link and Teethe £12 (RRP £14.99).

Haakaa Stand G77 Save up to 50% on silicone breast pumps.

Harry and Rose Stand F62 Free Harry & Rose Baby Nappy Spray (worth £4.90) with every purchase!

Indi Mamma Stand D30 Free goody bag to anyone who spends £10 or over!

Isoki Stand C43 Buy any Isoki bag from the current collection and receive a free SillyBillyz shoulder bib and bandana set worth £9.95.

Little Timbers Stand D72 Up to 20% discount off handmade wooden clocks and personalised garlands.

Lullaby Shades Stand C63 Save 20% on a Lullaby Shade Bundle (includes Lullaby Shade for buggies, MP3 player, free lullaby album and carry bag) for just £27.99.

Made4keepsake Stand F67 Save 33% on personalised ‘date of birth’ print. £10 (usually £15).

Stand G68 With each purchase of a weaning pouch filling system, receive also a free pouch spoon worth £3.50.

Funky Giraffe Bibs

ENCHANTED INTERIORS

Stand F61 Buy 7 bibs for £10 or 16 bibs for £20.

Future Health Biobank Stand G10 Up to 15% off our stem cell collection services. thebabyshow.co.uk 31

Special Offers & Competitions MAM Stand F40 Free MAM 130ml Anti Colic Self Sterilising bottle & Start 0-2m Soother (Worth £7.99) 60% off MAM Breastfeeding set £30 (RRP £75).

Mama Designs Stand G72

RECARO goodie bag with every RECARO child seat ordered.

Rosie & Leo Stand C80 Buy 2 products, get 50% off your next purchase or spend £25 and get 20% off.

Up to 40% across the range.

Skip Hop

MerryGoRound UK

Up to 20% off across all Skip Hop products.

Stand C65 50% off luxury bamboo/organic cotton MuslinZ squares and swaddles.

Stand F60

Snugglebundl Stand C30

£32 for 1 or £60 for 2.

Momspresent Stand D80

Souls - Insoles for Mums to Be

For every deposit received at the NEC Baby Show get a free photo shoot with print.

Stand B51 Launch offer! 20% off all the range.

Morrck

The Daddy Bag

Stand D34

Stand C23

Around 20% off online prices.

The RRP for our bags is £60, at the show we will be selling these for £45.

Stand G67

The Lullaby Trust

Motherlylove

Save 10% on all gift packs and boxed gifts.

Stand G83

Mumba Designs

Take part in our prize draw to win a baby bundle worth approximately £1000!

Stand D56 Buy a Mumba Bra for £25.00 (RRP of £29) Two bras for £46 and three bras for £66.00.

Nom Nom Kids

Tickle Tots Stand G73 Up to 20% off selected lines.

Stand C81

Zippy

Buy any 2 products, get 1 free.

Stand D53

Omnio

2 bandana bibs for £5. large muslin squares 2 for £5. 2 large bamboo swaddles for £15 (usually £20) New blanket range for £15 (usually £20).

Stand D70 15% discount off Omnio Strollers.

Onco

Stand F68

SKIP HOP UK

10% - 25% off the retail price on their products.

Poddle Pod Stand B54 Up to 30% off everything.

Pourty International Stand G87 10% - 25% off the retail price on their products.

Recaro Stand G74 Get a free RECARO car seat protector and 32 thebabyshow.co.uk

Terms & Conditions apply to some offers please visit individual stands for details.

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With over 30 configurations and an integrated ride-on-board, the new British designed and engineered iCandy Orange is packed with innovation. Featuring our trademark elevator adaptors, unique 'cinema' double seating mode and a 64 litre basket, the Orange leads the field whilst still being compact enough to fit through a standard door. Brilliantly flexible, beautifully crafted and absolutely futureproof.

See the full collection on Stand A50

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