THE BABY SHOW PREVIEW GUIDE Excel 2017

Baby To Toddler Logo

3-5 March

ExCeL London

Show Guide

EVENT GUIDE Show offers & Competitions Huge saving to be made- check out the special show offers on page 28-30

Show Offers & Competitions

Huge savings to be made check out the special show offers on pages 26-28

Full Exhibitor List & Floorplan Pages 3 & 5

The Baby Show Stage with

Advice from sleep expert Chireal Shallow, weaning expert Annabel Karmel MBE and breastfeeding specialist Clare Byam-Cook

thebabyshow

@thebabyshow

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Floor Plan

A40

B50

A55

Shop & Drop and Collect-By-Car

A48

3-5 March

ExCeL London

Restaurant D40 A47

• First Aid is located in the organiser’s office

G40

A46

Restaurant and Seating

A5

B34 B35

C41 C44

B32 B33

C42

C40

D36 D34 D35

C39 C38

Seating

F38

F37

F36

F34

E32 E31

F33

F31

E30

F32

E36 E34 E33

G34

G35

Seating

The Baby Show Stage with

• Free crèche, managed by Busy Bees Childcare, bookable daily on A1

B30 B31

C30

C35 C37

D32 D33

C34 C36

• Make sure you head over to the One To One Expert area, at J21, to have a private consultation with a midwife, healthcare visitor or baby-care expert

B26 B27

A4

• Don’t forget to visit The Baby Show Stage with MadeForMums on A5 • Don’t miss out on free first aid sessions at British Red Cross Academy on P21 • Collect your free photo on any of the Bumpkins stands D34, F32, K1 & M40

2 thebabyshow.co.uk

C20 C22

C15 C29

D29 D23

E23 E24

F20

F22

G22

F21 D22

E25

D20 A2

B20

B22 B23

C28

C19

E22 E20

C21

• Free food courtesy of Babease at the Tommee Tippee Feeding Area on L50

• Fun for the little ones at the Belle & Boo Reading Zone on F21

G30

D30

Changing Area

• Too many bags? Take advantage of Emma’s Diary ‘Shop & Drop’ and ‘Collect-by-Car’ services at A55

G32

G33

C31

B21 B25

C24

D19 F18

A1

A14

The Baby Show Crèche

F19

D21

B19

C5 C16

D12 D10

C4

D11

E11 E14

F10

Drive and Go E10

E12

Seating

G12

G31

J50

L50

Feeding Area

J44

K45

Seating

H43

H44

H40

H42

H33

H35

K50

L40

P40

M40

N46 N47

M41

N43

H48 K40

J40

K42

M45

M44

N44

N42

N41 M46

M39

L37 L39

L38

J30

H34

N36 N35

H30

L34

L30

J21

N33

L36

Central Café

H20

N34

M43

The

N39

M37

M38 H36

M42

Seating

L31

L20

K20

M34

M35

N32

M30

M32

N30

N20

M20

N31

N21

One to One with the Experts

P21

J20

First Aid Learning Academy

P12

H12

J10

K10

J12

L 10

M10

N10

Lounge Area P10 H11

G1

Seating/Cafe

H1

MAIN ENTRANCE

L1

K1

K2

L2

Organisers Office & Tommee Tippee Collection Point

Floorplan sponsored by

STAND H20 thebabyshow.co.uk 3

Are you looking for private midwifery care at home or hospital?

The same midwife to care for you throughout pregnancy, birth and beyond A holistic approach to care, with your choices and wishes respected Full support to birth your baby where you choose, how you choose Care provided in your own home at a time and place convenient to you Additional antenatal and postnatal support until your baby is 6 weeks old A positive birth experience with a midwife who is highly skilled in promoting normal birth Guaranteed breast feeding support UK Birth Centres are working in collaboration with the NHS to provide this care for you

Get a FREE baby box from The Baby Box Co. when you book a Full Birth Package!* UKBirthCentres

BirthUK

Contact us now on 0800 3800 579 or email info@privatemidwives.com to discuss how we can help you.

www.privatemidwives.com *Offer valid until 31st March 2017. Full Birth Package offers care from early pregnancy, birth and 4 weeks postnatal care.

4 thebabyshow.co.uk

Exhibitor A to Z A

Abel & Cole Adorable Tots Anna and Louis Annabel Karmel Apeekaboo Imaging Art By LAW Studio

M44 H12 E33 G30 C37 B25

B

BabaBing!

M45 Babease H44 BabyHub UK C41 Baby Planet A40, B50 Babies R Us J50 BabyRug N30 Balloon Besties D20 Battersea Dogs Home E10 Bambizi B22 Beaming Baby L1 Beauty Gate B31 Bebecar (UK) F31 Belle & Boo F20 Bibetta Ltd E34 Books & Pieces G31 British Baby Box N44 British Red Cross P12 Bubba Bibs E20 Bumpkins M40, K1, F32 & D34 Bumbo K42 Bunny & Clyde E36 Busy Bees Childcare L39

C

Casada Health & Beauty Candy Land Cells4Life Chamomile Baby Charlie's Little Treasures Cheeky Wipes Chicco Childs Farm Costco (Thurrock) Cozy Glo Cuddledry Cuddle Mates

C24 A4 H42 D21 C31 D10 G22 M39 B26 M42 H48 B21

D

Donna's Dream House - Helping terminally ill children C28 Dolls & Trucks D19 Dr Browns L31

E

Elizabeth Brown Maternity Emmas Diary Emmaljunga

G33 H43 L30

F

H

Haakaa Halo Hamilton Turnberry Hashtag Glam Hello Fresh Hot Milk Lingerie

M41 K42 C22 B32 D36 F34

I

I-Angel by Dinky Dragon D12 iCandy World H20, H30 iSoki D23

J

Jelly Kids Boutique Junior Joy Joie

K

Kneepal Knuma

B34 D33 J30

D30 H1

L

Lapsi F18 Lidl B20 Lily Pad Bottle Bib C36 Little Darlings E30 Little Miracle by Artur Sula C38 Little Timbers C29 Lotus Maternity B33 Love Boo D32 Love Keep Create B30 Lydianna Baby E32

M

Mace Montessori Nursery Schools MadeForMums Magnet Mouse MAM UK Mama Mio Massage The Senses Medela UK Melobaby Merry Go Round UK Micahs Meals Moor Baby MORI Morrck Mr Mole Blankets Mothercare UK Mumba Designs Mush Mustela My Buggy Buddy

B35 K10, F19 C30 J40 H34 H35 H33 E12 B27 N43 B23 E14 C16 E24 P40 C21 N39 F37 N34

p

Peg Perego UK G12 Peppermint L2, L10, L20, M10, M20 ,N10 Philips Avent J20 Photography For Little People E23 Pourty International N47 Pregnacare H40 H36 Private Midwives Project Baby Box C40

R

Recaro UK RICIA Rich Promotions

s

Shnuggle N41 Silly BillyZ D22 Silk - Skin E11 Skip Hop UK K40 Skwibble M32 Smart Cells International E22 SMA® Nutrition M43 Snugglebundl N21 Snuglo E31 Stokke K20 Sue Greetham Photography D29 Summer Infant Europe G35 Suzi Gardner Photography N36 Sweet Dreamers N33

T

The Body Bump The Gro Company The Lullaby Trust The Poddle Pod Theraline Toffee Moon Too Much Cute Tommee Tippee Tropika UK Tutti Bambini

U

UPPAbaby Urban Vibe Studios

Fill n Squeeze N31 Funky Giraffe Bibs G1 Future Health BIOBANK M30

WaterWipes Woodlands Trust Working for Wildlife

Girl Baby Boy Baby N35 Green People Organic Babies L36 Gousto M35

o

Z

Oakleys Book Tree Oakley Homewares

C39 F36

K42 C44

Vanity Studios L37 Vax N32 Venture South Woodford N46 Volvo J10, L38 Vybra Solutions C5

Natasha Wiening Photography D11 Nibbling C42 Nobu-Baby M34 Nomi K42 Nuby F22 Nutkin Nannies F33

G

E25 L34 M37 C19 F38 C20 N42 K50 G32 L40

V

W

N

M38 C35 M46

H11 C34 B19

Y

Your Baby Can Learn D35

Zippy Suits

C15 thebabyshow.co.uk 5

Advertorial

6 thebabyshow.co.uk

Welcome

Hello!

On behalf of The Baby Show team and our Headline Sponsor MadeForMums, welcome to The Baby Show, ExCeL London.

T

The Baby Show with MadeForMums is the biggest shopping destination for new and expectant parents, giving you the widest choice of products under one roof. With over 200 exhibitors with 1000s of products, the show is the best place to compare, try and buy everything you need and at the best price possible.

As well as having the leading brands, we’ve brought together some of the best boutique brands to help you discover irresistible items you simply won’t find on the high street.

No day at the show is complete without a visit to The Baby Show

Stage with MadeForMums with a jam-packed timetable of expert speakers, fashion shows and invaluable baby first aid skills by British Red Cross. What’s more, the following free facilities are available to make sure you have a hassle-free and enjoyable day out.

• Tommee Tippee Feeding Area with a quiet breastfeeding section and complimentary food

them when you’re ready to leave.

We hope you enjoy your day at the show and good luck for the journey ahead!

Best wishes,

Susanne Rauberger Show Manager & The Baby Show Team

• The Lidl Changing Area with complimentary nappies and wipes • The Belle & Boo Reading Zone • The Baby Show Crèche run by Busy Bees Childcare Also don’t forget to make use of Emma’s Diary free Shop & Drop and Collect-by-Car services. With all the fantastic offers available, your hands will quickly fill up and this is the perfect place to lighten the load.

Simply drop off any purchases you make throughout the day and collect

Contents 02 Floorplan & Exhibitor

17

The Baby Show Stage

07 Welcome

24

One to One with the experts

08 MadeForMums Essential Shopping Checklist

30 Show offers & Competitions

09 Sponsors & Partners

27

The Baby Show Stars

10 Show Highlights 14

Official Charity: Lullaby Trust

Meet The Baby Show Team

Dan Nwaokolo

Kitty Watson

Sales Team

Portfolio Director

Marketing Assistant

020 7384 8125

Susanne Rauberger

Russell Rule

Marketing Team

Show Manager

Sales Manager

020 7384 8141

Wing Yan Lee

Matthew Evans

Operations Team

Marketing Manager

Senior Sales Executive

020 7834 7828

Emma Coffey

Kellie Reynolds

Marketing Communications Manager

Operations Manager

Shana Sivalingam

Evie Smith

Published by Project Baby Ltd Guide designed by Project Baby Ltd Tel: 07957 294 061 Email: natasha@project-baby.co.uk Web: project-baby.co.uk The details contained in this show guide are based on information supplied by the respective companies and were considered correct at the time of going to press.

Neither the event organisers nor the publisher accepts responsibility for any errors, omissions or claims made in this guide or at the exhibition.

The Baby Show is organised by:

Clarion Events, Fulham Green, Bedford House, 69-79 Fulham, High St, SW6 3JW

Operations Assistant

Marketing Executive

thebabyshow.co.uk 7

VISIT STAND F19 or K10

EXCLUSIVE

goody bags

Only available at The Baby Show

£5

worth over

£35

Products correct at time of printing 8 thebabyshow.co.uk

Sponsors & Partners

Thank you to our Headline Sponsor

Thank you to our Sponsors & Partners for their support of the show

Official Charity:

Show Guide Partner:

thebabyshow.co.uk 9

Show Highlights

The Lidl Changing Area When nature calls for the little ones, head over to the Lidl Changing Area on Stand A2. Thanks to Lidl's complimentary award-winning toujours nappies and wipes, along with Stokke changing tables, changing your baby couldn't be easier.

Tommee Tippee Feeding Area The Tommee Tippee Feeding Area on Stand L50 provides a simple solution to feeding your baby at The Baby Show. You’ll find a quiet breastfeeding and bottle feeding area with comfy seating, plus kitchen space with microwaves, bottle warmers, bibs, spoons and complimentary baby food provided by Babease. Make sure you visit Tommee Tippee on Stand K50 where you’ll find their latest products, demonstrations and the Parenting Survival Room!

Joie Central Café

Belle & Boo Reading Zone

Joie will show their fantastic range of extended rear facing car seats at this year's show. The range includes the Spin 360™ 0+/1 car seat, their first 360° rotating seat, along with their award winning Every Stage 0+/1/2/3 car seat. Joie will also be demonstrating their new Chrome DLX™ pushchair - a master multi-tasker that combines all the best features available in a multi-mode pushchair. You will also have the opportunity to try out their range of highchairs when you take a break at the Joie Central Café.

A wonderful interactive story time reading zone, brought to you by Belle & Boo. Join Mandy Sutcliffe, creator of Belle & Boo on Stand F21 at 10:30, 12:00, 1:30 or 3:00 for a delightful programme that will keep you and your little ones captivated. Including interactive storytelling, fun games of ‘Boo Says’ and ‘Sleeping Bunnies’ and the chance to decorate your very own bunny ears. Make sure you visit Belle and Boo on Stand F20 where you’ll find their enchanting collection of charming, nostalgic storybooks.

10 thebabyshow.co.uk

Show Highlights

iCandy Fashion Show Free Shop & Drop and Collect-By-Car Services

The stage is set and your invitation is waiting, come and join iCandy for a front row glimpse into their exciting dance through design, style and imagination. Showing their full range of award winning pushchairs and a few exclusive previews on The Baby Show Stage with MadeForMums at 1pm daily.

Emma’s Diary knows how exciting it can be to get prepared for your baby’s arrival. So why not take advantage of all the great offers available at The Baby Show and let Emma’s Diary take the strain by looking after your shopping whilst you enjoy the rest of your day.

Visit us at Stand A55 to drop off your shopping for free or use our Collect-By-Car service. When you have dropped off your goods why not pop over to the Emma’s Diary Stand H43 to sign up and collect your free gift.We look forward to seeing you soon!

The Baby Show Crèche Fancy your little ones having fun for up to an hour and a half while you enjoy baby free shopping? The Baby Show Crèche lets you do just that!

What's more, it's FREE! The crèche provides a fun, safe environment and is managed by trained staff from Busy Bees Childcare.

Useful Show Information Lost Children will be taken to The Baby Show Crèche.

If you have lost a child please alert security staff.

Toilets

are located outside the hall in the Boulevard.

Cash Points

are located outside the hall in the Boulevard

WiFi Open from 10.00am until 5.00pm each day, you can book a spot for your little one when you arrive.

is available for free throughout the venue.

thebabyshow.co.uk 11

Advertorial

Hawkesdown House School

For boys aged 3 to 8 years Endeavour Courage Truth

27 Edge Street, Kensington, London W8 7PN Telephone: 0207 727 9090 Email: admin@hawkesdown.co.uk www.hawkesdown.co.uk 12 thebabyshow.co.uk

Show Highlights

British Red Cross First Aid Academy The British Red Cross will be at The Baby Show again offering invaluable first aid advice and tips for all new and expectant parents. Sign up for a free, 30 minute baby first aid taster session, and learn how to help a baby who is choking, has a burn, is having a febrile seizure or has swallowed something harmful.

Places are limited so be sure to visit stand P12 to book your free place at the First Aid Academy, and learn simple skills to give you the confidence that you could help in a first aid emergency.

FRIDAY

SATURDAY

SUNDAY

10am – 10.30am (main stage)

10am – 10.30am (main stage)

10am – 10.30am (main stage)

11am – 11.30am

11am – 11.30am

11am – 11.30am

12 noon – 12.30pm

12 noon – 12.30pm

12 noon – 12.30pm

1pm – 1.30pm

1pm – 1.30pm

1pm – 1.30pm

2pm – 2.30pm

2pm – 2.30pm

2pm – 2.30pm

3pm – 3.30pm

3pm – 3.30pm

3pm – 3.30pm

4pm – 4.30pm

4pm – 4.30pm

4pm – 4.30pm

Announcing Drive & Go with Peg Perego, a picket fenced enclosed area, where children can experience the adventure of Peg Perego’s world leading battery ride-on toys.

Children can let their imaginations run wild, playing train driver, farmer or digger!

With all children welcome, we promise lots of fun down at the Peg Perego farm!

Stand A14 thebabyshow.co.uk 13

Official Charity: The Lullaby Trust

Safer Sleep The Lullaby Trust is The Baby Show’s official charity. Since they began in 1971 they have been pivotal in reducing Sudden Infant Death by over 85%, saving the lives of over 70,000 babies.

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he Lullaby Trust raises awareness of Sudden Infant Death Syndrome (SIDS), funds research into its causes and promotes expert advice on safer sleep. They also provide a bereavement support service for families who have lost a baby or young child.

The Lullaby Trust believes that if every parent was aware of safer sleep advice, many deaths could be prevented, and their mission is to halve the number of babies who die from SIDS by 2020. During 13th-19th March 2017 they will be running Safer Sleep Week their annual national awareness campaign aimed at parents. The campaign aims to raise awareness of Sudden Infant Death Syndrome (SIDS) and the proven advice on how parents can reduce the risk of it occurring.

Francine Bates Chief Executive of The Lullaby Trust says: “Becoming a new parent is a wonderfully exciting time but it can also be overwhelming when trying to prepare for the arrival of a baby, especially when faced with the vast array of products on offer.

14 thebabyshow.co.uk

We welcome people to come and talk to us at The Baby Show, for advice on safer sleep for babies and what items will help with this.

a great opportunity for us to reach new parents and mums and dads-to-be with our life saving advice."

At the show The Lullaby Trust will be giving safer sleep talks every day at 4pm on The Baby Show stage, to give tips on what parents can do to ensure: safer sleep for baby, sounder sleep for you.

If you have questions on safer sleep, The Lullaby Trust will also be on stand M37, where their information will be available to take away on handy keepsake cards. They are also running a fantastic competition with an estimated value of nearly £1000, which includes the Kiddy Evo-luna i-size infant carrier (car seat), a whole host of The Gro Company goodies, a Moba Moses basket and stand and other treats!

The Lullaby Trust is committed to reducing the number of babies who die from SIDS and we know that following safer sleep advice significantly lowers the risk of it occurring.

Being the Official Charity Partner for The Baby Show is

The Lullaby Trust will also be showcasing how you can get involved in fundraising for The Lullaby Trust, why not take part in the ‘funsie in a onesie’ fundraiser or Pyjama day to celebrate Safer Sleep Week? For more information visit: lullabytrust.org.uk/safer-sleep-week.

For more information about The Lullaby Trust visit Stand M37 or alternatively visit lullabytrust.org.uk. Call or email: 0207 802 3200, fundraising@lullabytrust.org.uk

I L

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M A K E YO U R T R I P P T R A P P ÂŽ PERSONAL I N T R O D U C I N G CO M P L I M E N TA R Y E N G R AV I N G Your child is one of a kind, so why not give them something as unique as they are?

Engraving your Tripp TrappÂŽ makes the chair that grows with your child, just for your child.

Adding a personal touch is a meaningful way to make a lasting impression.

Visit Stand K20 to get your very own personalised Tripp Trapp! stokke.com

thebabyshow.co.uk 15

Advertorial Feature

All about Expressing

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our breast milk is the best source of nutrition for your baby, and expressing is a great way to keep them full of natural goodness, even when you can't be there. It can introduce flexibility back into your life, whether that means involving your partner in feeding, returning to work, or simply taking a break to meet your friends. Here's a couple of tips for getting started!

Things to consider One of the things mums find frustrating about expressing is the need to transfer milk, i.e. to pour from the container you use to collect, to the container you use to store, to the bottle you use to feed. Every time you transfer, you're losing a few precious drops of your hard-earned breast milk, and of course there's the chance of a spillage... There is a solution in the form of Tommee Tippee's Express and GoTM system, which uses a single pouch to express, store, warm and feed, so you'll never lose a precious drop!

What is expressing?

Expressing is the process of removing milk from your breasts without your baby suckling. It's the first step in a longer process, as your expressed milk must then be safely stored, warmed and of course fed to your baby.

Express and GoTM

How do I express?

There are three ways to express: by hand, manual pump, or electric pump.

Can I combine expressing with breastfeeding?

It's completely fine to maintain breastfeeding when you're with your baby, and express for the times you're not there. In fact, choosing to express regularly is a great way to increase your milk supply so your little one can enjoy more breast milk for longer.

When should I start?

Unless your healthcare professional says otherwise, it's best to wait until your baby is about four to six weeks old before expressing, giving you time to establish and get used to a breastfeeding routine.

16 thebabyshow.co.uk

What times to express and how often to do it?

No-one knows your body as well as you, so follow your instincts. As a guide, many mums find morning is the most effective time (milk producing hormones are highest at night); others have better luck expressing immediately after feeding their baby.

How much milk should I expect?

The Tommee Tippee Express and GoTM range makes expressing simple.

By using a single pouch to express, store, warm and feed, there's no need to transfer milk at any stage, so you'll never lose a precious drop!

Every mum is different. To start with, you may only get a few drops but don't give up as the more you express, the more milk you're likely to produce.

Visit the Tommee Tippee on Stand K50 for Express and GoTM demonstrations and great offers.

The Baby Show Stage with

Our stage hosts inspirational fashion shows and expert talks and demonstrations throughout the day.

No need to book, just grab a seat!

Annabel Karmel MBE The UK's No.1 children’s cookery author, best-selling international author and a leading expert on devising delicious, nutritious meals for babies, children and families.

FRIDAY 10.00 Baby First Aid

British Red Cross

10.30 MadeForMums' Best Buys

Hazelann Williams

11.00 Maternity & Baby

Fashion Show

Clare Byam-Cook Qualified nurse and former midwife Clare Byam-Cook is the UK’s leading celebrity breastfeeding expert with clients including Kate Winslet, Gabby Logan and Kate Beckinsale.

11.30 Breastfeeding; How It

Works… And What To Do If It Goes Wrong Clare Byam-Cook

12.15 Postnatal Fitness: What

They Don't Normally Tell You

Dr Joanna Helcké

13.00

Fashion Show

13.30 Essential Guide to

Feeding Your Baby

Annabel Karmel

14.15 Gentle Sleep Solution

Dr Joanna Helcké

Dr Joanna Helcké is a multi-award winning specialist in pregnancy and postnatal fitness, writer, public speaker and co-chair of the Guild of Pregnancy and Postnatal Exercise Instructors.

Chireal Shallow

Hazelann Williams Reviews editor at MadeForMums.com, the UK’s biggest and best parenting reviews site, Hazelann takes us through the top products you can find at the show.

14.45 Chicco Next2Me Contest 15.00 Your Baby Can Learn

Dr Robert Titzer

15.30 Mothercare Fashion Show 16.00 Essentials Tips for Safer Sleep

The Lullaby Trust

Tracey Taylor An experienced British Red Cross trainer, Tracey will take you through some life-saving first aid skills including what to do if your baby is choking, burned or having a febrile seizure.

N.B Timetable correct at time of print. thebabyshow.co.uk 17

The Baby Show Stage with

Saturday 10.00 Baby First Aid Giovanna Fletcher

British Red Cross

10.30 MadeForMums' Best Buys

Giovanna Fletcher is the bestselling novelist, hugely popular vlogger and also Celebrity Mum of the Year! Her first nonfiction book Happy Mum, Happy Baby was published in February. She is married to McFly singer and author Tom Fletcher and they have two young sons, Buzz and Buddy.

Hazelann Williams

11.00 Maternity & Baby

Fashion Show

11.30 Essential Guide to

Feeding Your Baby

Annabel Karmel

12.15 Happy Mum, Happy Baby

Q&A with Giovanna Fletcher

13.00

Clemmie Hooper Clemmie Hooper is a practising midwife, blogger and hugely popular insta-mum. Clemmie’s debut book How to Grow A Baby (and Push It Out) is the only book of its kind written by a practising NHS midwife.

Fashion Show

13.30 How To Grow a Baby

(and Push It Out) Q&A with Clemmie Hooper

14.15 Gentle Sleep Solutions

Andrea Grace

14.45 Chicco Next2Me Contest

Andrea Grace Andrea is one of the UK’s leading baby and child sleep specialists, Health Visitor, author of Andrea Grace’s Gentle Sleep Solutions and mum of four.

15.00 Surviving & Thriving as a Breastfeeding mum Vanessa Christie

15.30 Mothercare Fashion Show 16.00 Essential Tips for Safer Sleep The Lullaby Trust

16.15 Your Baby Can Learn

Dr Robert Titzer

18 thebabyshow.co.uk

Dr Robert Titzer Dr Robert Titzer is a world-renowned expert in infant learning who designed an approach to teach babies written language at the same time they are naturally learning to say and understand words.

N.B Timetable correct at time of print.

The Baby Show Stage with

Sunday 10.00 Baby First Aid Dr Pixie McKenna Best known for her role in Channel 4’s primetime medical series 'Embarrassing Bodies’, Dr Pixie McKenna is the UK’s leading female media medic, a practising GP on Harley Street and author of Dr Pixie’s First Foods and Dr Pixie’s Meal Planner.

British Red Cross

10.30 MadeForMums' Best Buys

Hazelann Williams

11.00 Maternity & Baby

Fashion Show

11.30 Q&A with Dr

The Scummy Mummies The Scummy Mummies comedy duo host a chat show for less-than-perfect parents, performing live around the UK and have a hugely popular podcast. The Scummy Mummies book is out on 9th March.

Pixie McKenna

12.15 The Scummy Mummies

Hilarious Confessions of Parenting Fails

13.00

Fashion Show

13.30 Essential Guide to

Feeding Your Baby

Annabel Karmel

14.15 Gentle Sleep Solution Vanessa Christie Vanessa Christie (MSc, MN, IBCLC, RHV, RNC, CIMI) is an experienced Lactation Consultant, Health Visitor, Children's Nurse and Infant Massage Instructor.

Chireal Shallow

14.45 Chicco Next2Me Contest

15.00 Surviving & Thriving as a

Breastfeeding Mum

Vanessa Christie

15.30 Mothercare Fashion Show

Chireal Shallow Psychologist and psychotherapist, Chireal Shallow is the founder of Baby Sleep Clinic and author of Gentle Sleep Solution.

16.00 Essential Tips for Safer Sleep The Lullaby Trust

N.B Timetable correct at time of print. thebabyshow.co.uk 19

Lillies & Lions

email: info@bambizi.co.uk 20 thebabyshow.co.uk

www.liliesandlions.co.uk

Tel : 0845 269 2162

Advertisment Features

thebabyshow.co.uk 21

19 - 21 May

NEC Birmingham

Everything You Need For Bump, Baby & You

Book Now!

Leading Brands Unbeatable Savings Expert Advice

Book Early Bird Tickets

thebabyshow.co.uk/birmingham

Official Charity

*Early Bird tickets end midnight 19 March 2017. To book by phone call 0871 231 0844. Calls cost 13p per minute plus your phone company’s access charge. Advance Box Office closes midnight 18 May 2017. £2.10 transaction fee applies per booking.

22 thebabyshow.co.uk

Advertorial Feature

Absolutely Futureproof

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The much-anticipated 2017 iCandy collection is set to be exclusively featured on Stand H20. Making its very first public appearance is the iCandy Orange pushchair, which is exclusive to iCandy's stockists. This means that the iCandy Orange will only be exclusively available to those people who visit the Baby Show or their local iCandy stockist. Allowing consumers the opportunity to seek expert advice and view the iCandy Orange as it was intended in person.

To celebrate the launch of this ground-breaking pushchair, iCandy will be in the midst of an Orange takeover during the show. Formulated using recognisable iCandy DNA, the brand’s latest innovation is bold in style and unrivalled in ambition. The Orange offers unparalleled functionality, which is infused with flawless style and rich textures. The pushchair features high attention to detail, along with eye catching iCandy branding, and minimal rivets on display, creating a sleek and desirable design.

In addition to this unrivalled functionality, iCandy have added an integrated ride on board to the pushchair’s frame – a feature sure to surprise and delight parents with babies who have an older sibling. The fabrics used for the pushchair have been meticulously considered, with two individual materials being woven together to create a unique two-tone fabric, which is a reflection of modern day trends. The Orange also boasts a soft touch leatherette handle and bumper bar, whilst in another iCandy first, the bumper bar rotates to provide easy access to your child.

Utilising 84 years of cutting-edge British design and innovation, iCandy also bring a collection of beautifully formed luxury nursery products and accessories to the show.

The iconic Peach remains iCandy’s flagship model and the choice for various A-list celebrities such as the Beckhams and Sir Richard Branson.

Now in its fourth generation, the iCandy Peach represents the best of British design and quality engineering. Now offering fresh colourways Jet2 and Moonlight.

Meanwhile, the Strawberry Style Collection will also attract envious glances, the range which is a homage to classic British design features distinctive fully reversible flavour packs, which a parent can mix and match to suit taste. Available in three designs; Soho, Cambridge and Tudor.

Complementing the new products on display, the action packed three wheeled Peach AllTerrain will be on hand for adventurous parents, along with the fabulous MiPeach toy stroller, the luxurious iCandy MiChair and the fabulous flavours of the Apple 2 Pear. There will also be the exclusive inclusion of the new luxury Bag Collection, and the gorgeous luxury Blanket and hand crafted Newborn Gift Set which will complete the weekend's line-up. Make your way to stand H20 to chat to an iCandy Expert and view the most striking pushchair designs from the British brand.hich will complete the weekend’s line-up. Make your way to Stand H20 to chat to an iCandy Expert and view the most striking pushchair designs from the British brand.

iCandy expert Midwife and Health Visitor Katie Hilton will be on hand to provide key parental advice on everything pregnancy, birth and baby.

Don't miss the exclusive iCandy Fashion Show at 1pm each day on the main stage.

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One-to-One with the Experts

One-to-One with the Experts Get free personal advice at our One-to-One with the Experts area. Experts will be on hand throughout the show to answer your pregnancy and parenting questions to put your mind at ease.

Book a 15 minute appointment on the day of your visit to the show at the One-to-One with

the Experts area, located on stand J21. First come, first served basis so book early to avoid disappointment.

Experts can answer your questions on various topics including birth options, breastfeeding, sleep, routines, weaning, teething, skincare and development.

Timetable FRIDAY ROOM 1 Chireal Shallow - Sleep Expert 11.00am - 1.00pm

Jill Irving Jill has been a practising health visitor for 35 years and has been BabyCentre’s baby and child health care expert since 2010.

Beth Graham Midwife & Breastfeeding Expert 1.00pm - 2.00pm Katie Hilton - Midwife & Health Visitor 2.00pm - 3.00pm Vicki Scott Midwife & Feeding Expert 3.00pm - 4.00pm

Katie Hilton Katie is a qualified nurse, midwife and health visitor. With 14 years experience she is able to offer advice on all aspects of pregnancy, birth and beyond. Katie is the expert face and voice of iCandy.

ROOM 2 Sioned Hilton - Breastfeeding Expert 10.30am - 11.30am Jill Irving - Health Visitor 12.00pm - 3.00pm

Chireal Shallow Psychologist and psychotherapist Chireal Shallow is the founder of Baby Sleep Clinic and author of Gentle Sleep Solution.

Saturday ROOM 1 Dr Tamara Bugembe - Children's Doctor 11.00am - 12.00pm Andrea Grace - Sleep Expert 12.00pm - 1.00pm

Vanessa Christie Vanessa is a certified lactation consultant (IBCLC), registered health visitor, registered children’s nurse and certified infant massage instructor.

N.B Timetable correct at time of print.

24 thebabyshow.co.uk

One-to-One with the Experts

Dr Tamara Bugembe Children's Doctor 1.00pm - 2.00pm

Andrea Grace Andrea is one of the UK’s leading baby and child sleep specialists, health visitor and author of Andrea Grace’s Gentle Sleep Solutions.

Katie Hilton Midwife & Health Visitor 2.00pm - 3.00pm Dr Tamara Bugembe Children's Doctor 3.00pm - 4.00pm

Sioned Hilton Sioned is Medela UK’s in-house Lactation Consultant (IBCLC/RGN/RSCN/HV).

ROOM 2 Sioned Hilton - Breastfeeding Expert 10.30am - 11.30am Jill Irving - Health Visitor 12.00pm - 3.00pm

Vicki Scott

Vicki is a qualified midwife, nursery and maternity nurse, nanny and breastfeeding consultant. She’s also Philips Avent's baby feeding and wellbeing advisor.

Vicki Scott Midwife & Breastfeeding Expert 3.00pm - 4.00pm Vanessa Christie Breastfeeding Expert 4.00pm - 5.00pm

SUNDAY Beth Graham Beth is a registered midwife, lactation consultant (IBCLC) and antenatal educator at City Antenatal.

ROOM 1 Chireal Shallow - Sleep Expert 11.00am - 1.00pm Katie Hilton - Midwife & Health Visitor 2.00pm - 3.00pm

Dr Tamara Bugembe Tamara is a consultant paediatrician and founder of Helper Bees, London’s only niche newborn nanny agency.

Vicki Scott - Midwife & Breastfeeding Expert 3.00pm - 4.00pm

ROOM 2 Sioned Hilton - Breastfeeding Expert 10.30am - 11.30am Jill Irving - Health Visitor 12.00pm - 3.00pm Vanessa Christie - Breastfeeding Expert 4.00pm - 5.00pm

N.B Timetable correct at time of print. thebabyshow.co.uk 25

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The Baby Show Stars 2017

The Baby Show Photo Competition

B

umpkins will be returning to The Baby Show ExCeL, where they will be helping more families capture those precious moments on camera as well as running a brand NEW COMPETITION - £100 Daily Cash Prize Competition. Bumpkins have made baby and family photography their business, priding themselves on creating incredible images and an experience that you and your family will treasure.

Every baby that has the Bumpkins treatment loves it, and happy babies mean happy families. If you’re looking for cute baby photos, fun family snaps or memorable photos of your children, Bumpkins guarantees to amaze you.

Simply visit any Bumpkins Stand D34, F32, K1 & M40 where you will have the opportunity to be photographed by one of their talented team. Take home your FREE print and be in with the chance to win a £100 daily cash prize when you post your print on Instagram with #thebabyshow.

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Advertorial Feature

feeling overwhelmed?

Born in 1961, mothercare has been a favourite of mums and dads for over 50 years.

W

e've been there through the changing times, from the introduction of disposable nappies – to the emergence of the modern day working mum. And of course the digital revolution has changed the way parents seek advice and share experiences forever. What hasn't changed is our attitude. We're proud to help, support and inspire mums and dads as you take on the most magical, and important job you can do.

For expert help and advice, visit our stand, pop into any one of our stores nationwide or visit us online at www.mothercare.com to check out our new advice section. Here you'll find helpful tips on what you really need to pack in your hospital bag, a maternity bra buying guide, pregnancy week by week, and so much more! Plus, don't forget to sign up to 'my mothercare' for money 28 thebabyshow.co.uk

off vouchers, sale previews, invitations to local events and more tips, ideas and inspiration.

We know that preparing for a baby can sometimes be a daunting experience with so much to think about and plan for. That's why we offer a free personal shopping service in all our stores. This is available to book in-store, online or on our stand today. You'll be able to spend quality time in one of our stores, with an expert advisor who can guide you through everything you'll need, and help you decide on the things that are right for you.

Head over to mothercare's stand P40 to check out the latest products, talk to a friendly member of the team or to book a free personal shop in your local store.

Shop The Ad

We would like to thank Bumpkins for The Baby Show photoshoot

Our photoshoot featured products from:

thebabyshow.co.uk 29

Special Offers & Competitions

Exclusive Show Offers, Competitions & Freebies!

We know buying for baby can get expensive, so we’ve put together a selection of some of the best offers and savings available at the show so you can make your baby budget stretch a little bit further, plus competitions and freebies to take advantage off!

MAGNET MOUSE

Art by Law Stand B25 30% off exclusive baby boxes.

BabaBing!

Books & Pieces

Stand M45

Stand G31

Save 25% with BabaBing bundle deal of daytripper city deluxe and any bouncer/rocker for £85.00 (Normally £115.00).

All books 3 for £10.

Bunny & Clyde Stand E36

Beaming Baby Stand L1 2 packs of nappies, 2 packs of wipes and 1 pack of nappy sacks - £9.99 | 4 packs of nappies, 3 packs of wipes, 2 packs of nappy sacks £19.99.

15% off all furniture orders (excl. delivery). Visit stand and provide us with your details for a chance to win one of our beautiful toddler bed linen sets.

Chamomile Baby Stand D21

Belle & Boo

20% off all range.

Stand F20 Complete Belle & Boo picture book set plus Boo for £20, RRP £44.95 (over 50% saving)

Cheeky Wipes Stand D10 25% off everything at Cheeky Wipes, with a years’ worth of wipes for £35!

Cozyglo Stand M42 £5 off nightlights - £34.99 (RRP £39.99).

Fill n Squeeze Stand N31 Free pouch spoon worth £4.50 with each purchase of a starter kit worth £20.

Future Health BIOBANK STOKKE

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Stand M30 Up to 15% off our stem cell collection services and tailor made payment plans to suit every budget.

Special Offers & Competitions Funky Giraffe Bibs

Mama Mio

Stand G1

Stand H34

16 bibs for £20!

20% discount code – can only be used by those who come to the stand.

Green People Organic Babies Stand L36

MerryGoRoundUK

3-for-2 on all Organic Babies' award winning essentials. £25 for our Newborn Hamper (worth £44).

Stand B27

HaaKaa

Melobaby

Stand M41 Silicon breast pump (100ml) & flower stopper (various colours) £18.99. Silicone breast pump (150ml) & flower stopper (various colours) £21.99. Nursing pads pack of 36 - £6.99 (RRP £11.50).

Hamilton Turnberry

MuslinZ - 12 x 70cms 100% cotton muslin squares for just £14.00.

Stand E12 Almost 20% off all our products plus a free extra wipes purse with any purchase of 2 or more products.

Moor Baby Stand B23 30% off all purchases.

Stand C22

Morrck

Up to 20% discount on all bags.

Stand C16

Hotmilk Lingerie Stand F34 Buy 2 nursing bras and get the 3rd free! Sign up and be entered into a draw to win £300 worth of Hotmilk lingerie and sleepwear.

Junior Joy Stand D33

Win £30 worth of baby products. Includes a cotton cellular blanket, muslin nappies, baby white hat and Mitts. Simply fill in your details to enter prize draw!

Love Boo Stand D32 Exclusive pampering goody bags, for mummy and baby at up to 50% off.

20% off online prices.

Mustela UK Stand F37 20% off all Mustela stock. Free Travel Kit with any Mustela “essentials” packs (Newborn, Maternity and Eczema). Free gift with purchase when you buy any 3 Mustela products or a pack.

Mumba Designs Stand C21 Buy a Mumba Bra for £25.00 (RRP £29) or buy 2 for £45 and save over 20%.

Natasha Wiening Photography Stand D11 Enter prize draw to win a complimentary £150 studio voucher. 20 winners each day of show.

Love Keep Create Stand B30 10-20% off everything.

VAX

Lotus Maternity Stand B33 Multipack buy of the nursing tops- purchase the 'bumper pack' of two and save £30.

Lydianna Baby Stand E32 Food catching bibs, 2 for £6.00.

Magnet Mouse Stand C30 25% off all baby wear. thebabyshow.co.uk 31

Special Offers & Competitions Nuby

Smart Cells

Stand F22

Stand E22

Half price across the Nuby Natural Touch newborn range, including Electric Digital Breast Pump, Newborn Easy Latch Bottles, Electric Steam Steriliser & Dryer, Bottle Warmers and bibs.

Save up to £270 when placing your order for cord blood and tissue stem cell collection.

Nutkin Nannies Stand F33 15% discount on all placement fees if you sign up at the show.

Philips Avent Stand J20

Save over 50% on the Natural Newborn Breastfeeding Set £128.00 (RRP £257.00).

Photography for Little People Stand E23 A free gift valued at £159, when you book your appointment at the show.

Poddle Pod Stand C19 30% off our products.

Pourty Stand N47 10% - 25% off RRP on all products.

Recaro Stand M38 For every RECARO child seat ordered, a RECARO car seat protector and RECARO goodie bag will be included free of charge.

Shnuggle Stand N41 £5 off BumGo, Cosy Knit Blankets or Baths and £10 off Moses Baskets and Dreami. Shnuggle are giving away a gorgeous Shnuggle Hamper to one lucky winner containing a Grey Shnuggle Bath, Grey Chevron Cosy Knit Blanket, Chocolate Lindt Bear and a Sheep Comforter Toy.

Silly Billyz

Stokke

Stand K20 Giving away 5 personalised Stokke Tripp Trapps at the show. To enter the entrants have to take a picture of the Tripp Trapp at the stand and post it to either the Stokke UK Facebook page or their own page with #mytrip

The Body Bump Stand E25 We are offering our Body Bump at the reduced price of £35 from £39.95, or 2 Body Bumps for £60; a saving of nearly £20.

The Gro Company Stand L34 The Baby Show Newborn Bundle only £99 (RRP £170). 2 Grobags for £45 and 2 Grosnugs for £40.

Tropika UK limited Stand G32

Be in the running to win two return tickets to Malaysia when you buy £20 worth of our products.

VAX Stand N32 Top of the range Pure Air 300 Air Purifier for £199.99 (RRP £299.99, save £100!)

Venture Photography Stand N46 Venture Studios Family Experience - Usually £245. £25 at the show!!

Your Baby Can Learn!

Stand D35 Save £45 on Your Baby Can Learn British English Deluxe Kit! £95 (RRP £140). Add a second language for 50% off.

Stand D22

Zippy

Hospital bag essentials: 1x Silly Billyz Jersey Snuggle Blanket, 1x Silly Billyz Towel Burping Cloth, 1x Silly Billyz Muslin Swaddle Wrap, 2x Silly Billyz Waterproof Biblets £25 (RRP £35).

Bandana bibs 14 for £20 (normally £3.50 each) 4 muslins for £10 (RRP £20). 2 pack of Bamboo swaddles for £15 (RRP £20).

Snugglebundl Stand N21 2 for £60 (RRP £39.99 each).

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Stand C15

Terms & Conditions apply to some offers please visit individual stands for details.

#dadstories SPRI N G COLLEC TION Baby Carrier One www.babybjorn.co.uk

COME AND VISIT US: STAND L10, B50 thebabyshow.co.uk 33

With over 30 configurations and an integrated ride-on-board, the new British designed and engineered iCandy Orange is packed with innovation. Featuring our trademark elevator adaptors, unique 'cinema' double seating mode and a 64 litre basket, the Orange lead the field whilst still being compact enough to fit through a standard door.

Brilliantly flexible, beautifully crafted and absolutely futureproof.

See the full collection on Stand

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H20