Brand Identity
An initiative by Malwina Gan
The brand
Possibility | Empowering | Transforming Brand values
Nawiasem Mówiąc hopes to encourage people to speak openly about their mental health challenges, change the pejorative perception of society. We will be the first organization on mental health to use audio-visual media, digital tools leading public dialogue. Strength, resilience, courage, openness, equality are the values that we will be providing which will make our organizations different from all the others. Challenging status quo, breaking stereotypes, encouraging people, providing support and strength, inviting to participate - this is how we are going to appeal to our target audience. We give utmost importance to human feelings and their emotions. It is all about human emotions and experiences – encouraging, giving hope and strength, empowering.
Colour palette The Nawiasem Mówiąc primary colour palette is the set of colours that should be used whenever possible. These are the initial and main choice for any design. In the situations where extra colours are required such as the Nawiasem Mówiąc website, borchure or any other promotional material, then the highlight and accent colours, secondary palette, are to be used but sparingly. The ratio of the primary palette to the secondary palettes should be around 75% - 25%. Meaning, 75% of the design should be in the primary colours and the secondary palette is to be used as an accent or a touch-up.
Primary colour palette
CMYK : C=78 M=85 Y=46 K=51
CMYK : C=7 M=25 Y=100 K=0
RGB : R=51 G=34 B=62
RGB : R=238 G=189 B=28
Secondary colour palette
CMYK : C=7 M=73 Y=100 K=1 CMYK : C=29 M=4 Y=97 K=0
CMYK : C=86 M=51 Y=19 K=2
RGB : R=224 G=102 B=38
RGB : R=36 G=114 B=160
RGB : R=193 G=208 B=54
Typefaces The Nawiasem Mówiąc corporate typeface is Entangled Plain BRK. This font has distinctive curved features and no sharp edges whatsoever. It’s an elegant yet approachable informal typeface. This typeface is to be used for all corporate correspondences, printed and digital material and any other items pertaining to the Nawiasem Mówiąc brand. The letters used in the logo are all in lower case. a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1
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Typographic styles 1. In the logo of Nawiasem Mówiąc the w’s are replaced with second brackets. 2. The O and A in Mówiąc should be given special care (Polish letters). The words require to have all the letters in the exact same font size. 3. The second bracket on the left should extended from the upper edge of N in Nawiasem to the lower edge of M in Mówiąc. All the second brackets should be of the same colour. 3
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The brandmark Wherever the Nawiasem Mówiąc brandmark is used there should be a minimum clear space around it. No text or graphic should be included within this space. x/2 x/2 x
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The entire logo can also be reproduced in black or any other solid colour (but no texture or gradient) against other mono coloured background if required. The brandmark proportions, relationship of icon to logotype and direction should never be altered. However it is advised that in majority of the cases the original logo ie. text in purple and yellow on white background is used. If other combinations are required in a specific case then please ask for those variations and do not attempt to recreate them from the original brandmark.
Thank you
RASHNI PARICHHA DESIGNER
+91 9674313614 l rashni007@gmail.com