SIS INSTALLATION LONDON FLA G S H IP
Confidential & proprietary
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© 2013 LEVI STRAUSS & CO.
FE B 2 0 1 3
THURSDAY, FEBRUARY 28, 2013
London Installation
Feb 2013
ENABLING
501® JEANS REMOVED ®
• 501 Jeans and The Standards relocated to the ground floor. • Previous cages and furniture placed in storage.
confidential & proprietary
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© 2013 LEVI STRAUSS & CO.
2
London Installation
Feb 2013
FIXTURES & Fittings
FIXTURES & FITTINGS INSTALLED • Fixtures & Fittings installed as per design bringing a neutral background for the product to sit on. • *Brass signage is on the snagging list to be added.
confidential & proprietary
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© 2013 LEVI STRAUSS & CO.
3
London Installation
Feb 2013
Overview
Overview • The product presentation leads with womens at the front and the Painted Desert story bookending the Exploded Indigo story in the center.
confidential & proprietary
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Š 2013 LEVI STRAUSS & CO.
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London Installation
Feb 2013
Womens painted desert
womens painted desert • The womens Painted Desert story leads the consumer into the area with accessories and patchwork blankets adding to the presentation.
confidential & proprietary
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Š 2013 LEVI STRAUSS & CO.
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London Installation
Feb 2013
Womens indigo exploded
womens indigo exploded • The womens Indigo Exploded story brings the consumer towards the middle of the area with the womens Lifestyle Table in front.
confidential & proprietary
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Š 2013 LEVI STRAUSS & CO.
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London Installation
Feb 2013
Womens lifestyle table
womens lifestyle table • The womens Lifestyle Table sits in the center of the womens area showcasing the 80 Days Jean with selected tops and accessories.
confidential & proprietary
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Š 2013 LEVI STRAUSS & CO.
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London Installation
Feb 2013
mens overview
Mens overview • The mens area has the Painted Desert story in the main sight line with the Indigo Exploded story merchandised in the side wall adjacent to womens and a lifestyle table in front.
confidential & proprietary
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Š 2013 LEVI STRAUSS & CO.
8
London Installation
Feb 2013
mens painted desert
mens painted desert • The mens Painted Desert story is located in the main sight line at the back of the shopfit and bookends the presentation with the womens Painted Desert story at the front.
confidential & proprietary
|
Š 2013 LEVI STRAUSS & CO.
9
London Installation
Feb 2013
mens indigo exploded
mens indigo exploded • The mens Indigo Exploded story sits in the wall adjacent to the womens Indigo Exploded story.
confidential & proprietary
|
Š 2013 LEVI STRAUSS & CO.
10
London Installation
Feb 2013
mens lifestyle table
mens lifestyle table • The mens lifestyle table showcases the premium Shuttle Rockets Jean with the bestselling wash in Tack supported by accessories and tee.
confidential & proprietary
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Š 2013 LEVI STRAUSS & CO.
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