Mann

Page 1

F/W 2013

Paris recap

19/01/13


Paris recap

F/W 2013

19/01/13

It was our first 3me showing at MAN. Antoine Floch is the man behind MAN, who used to We skipped last season, the season before that take care of Surface to Air and Rendez-­‐Vous. we did Capsule, which wasn’t successful for us. The ambiance at MAN was great, it had a serene bou3que feeling to it. A strong mix of brands, including YMC, Folk, Peter Jensen, Howlin’ and Universal Works. Only 36 brands in total par3cipated. It was a very product focused set up.


Paris recap

F/W 2013

19/01/13

Besides France, most of the visitors came from the UK, Denmark and the Netherlands. Also Australia and the Philippines. Some of our quite a few from emerging markets, including clients never heard about the show, but really loved it when they visited it. However, most of the important French buyers are familiar with MAN. The UK established new contacts. For Italy, most of the stores were at Pi\, but, at MAN they wrote three big orders. For France, it’s important to find a women’s version of MAN to support the women’s business. Orange Tab was clearly the big winner of LVC, lots of a^en3on and interest went to that. For Italy the Customized ‘66 was a strong product. LMC was very well received, especially on the tops and prints. For the Nordics this was the best show for LMC, it received the best interest, especially on the jeans, jerseys and shirts. The brighter colors and pa^erns, the be^er. The recycled Japanese nep yarn fabric and black. No interest in the Oxford shirts.


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