SS13 PK Guide by Raul Mendoza

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PRODUCT KNOWLEDGE GUIDE

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LEVI’S® VINTAGE CLOTHING

Faithfully capturing the spirit & heritage of American work wear, Levi’s® Vintage Clothing reproduces the fits, fabrics and details of bygone eras. Our source material is our own archive and our inspiration is the hardworking men and women that the Levi’s® Brand has equipped for the last 140 years. Through our seasonal tribute collections, iconic reissues and special editions, we relive our treasured history and offer timeless products to discerning connoisseurs that are as obsessed with it as we are.

THE HISTORIC 501®

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Since introducing its iconic riveted denim jean over a century ago, Levi’s® has periodically tweaked the fit, fabric and features of the 501® to suit the needs and preferences of the modern worker. Although oftentimes subtle and only apparent to the discerning eye, the differences between the historic 501’s® help tell the story of the Levi’s® brand and the ever-evolving landscape of the American frontier. Levi’s® Vintage Clothing reproduces each of the most historically significant 501’s® from the past 122 years exactly as they were when they were first introduced. Every last detail — including the fabric, fit, sundries and even packaging — are obsessively recreated so that today’s fanatics can purchase and wear a pair of Historic 501’s® as if they were living in a bygone era.

1890

A Loose, Anti-Fit Waist Overall

1922

A High Waisted, Wide Leg Fit

1933

A Wide, And Relaxed Fit

1937

A Relaxed Fit, Rounded Top Block And Straight Leg

1944

A High Waisted, Regular Fit

1947

The Classic Slim Fit With A Straight Leg

1954

A Narrow Tapered Leg And A Zip Fly

1955

A Square Top Block And A Straight Leg

1966

1978

A Rounded Top Block And A Tapered Leg

A Slim Fit, Square Top Block And Low Rise

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ICONIC TEES AND SWEATSHIRTS

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Although the Levi’s® 501® is arguably the most important garment of the modern age, Levi Strauss and Company is also responsible for introducing or popularizing a series of other iconic pieces of clothing throughout the last two centuries. Each season, Levi’s® Vintage Clothing offers a selection of the most notorious of these “Icons”, reproducing the fits, fabrics and details of the original garments found in the Levi’s® Archives.

1950’S SPORTSWEAR TEE

1960’S STRIPED TEE

In the 1950’s, the humble T-shirt was transformed from a simple piece of underwear to the iconic garment that it is today. For the first time, style icons of a postwar America, like Marlon Brando in A Streetcar Named Desire, wore T-shirts as standalone tops, oftentimes pairing them with their Levi’s® 501’s®. The Levi’s Vintage Clothing 1950s Sportswear Tee is a reissue of a classic Levi’s® shirt from this period. It is slim fitting, has capped sleeves and a single chest pocket. It is made from 100% cotton and includes the Levi Strauss Sportswear of California label.

In the 1960s, Levi’s® began to evolve the plain white tee by introducing simple jersey cotton shirts in a rainbow of colors and striped patterns. The Levi’s® Vintage Clothing 1960s Striped Tee is a slim, neat jersey cotton T-shirt with a higher neckline and a single chest pocket. Each season, it is offered in a selection of exciting colored stripe patterns that reflect the palette of the seasonal collection.

1950’S CREW SWEATSHIRT

1920’S SHORT SLEEVE HENLEY

Like the T-shirt, many of today’s sportswear standards can be traced back to the 1950’s, when cotton jersey rose to prominence as a warm yet soft alternative to wool. The Levi’s® Vintage Clothing 1950s Crew Sweatshirt is made from a 100% cotton, medium weight fleece that has been slightly washed down for a soft hand and authentic look. It is regular fitting and features saddle sleeves, a classic V insert on both the front and back of the neck line, and features the Levi’s® Discus Sportswear label.

Hardworking men in the early 1900s began wearing short sleeve 3-button Henley T-shirts as a soft first layer under their hardworking denim clothing. The Levi’s® Vintage Clothing 1920s Short Sleeve Henley is a reproduction of one of Levi’s® most iconic henley shirts. It is made from 3 different fabrics: a cotton linen blend that has been dried and textured to look like jersey, a woven placket and a herringbone tape.

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ICONIC SHIRTS AND JACKETS

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1955 SAWTOOTH DENIM SHIRT This is one of the many versions Levi’s® made of the Western denim shirt, and certainly the most classic. Dating to 1955, it’s referred to as the Sawtooth shirt due to it’s distinctive pocket flap shape, which resembles the teeth of a saw blade. It is slim fitting and has western yoke detailing, mother of pearl snaps and bears the Levi’s® Western Wear Label.

1920’S 2-PKT SUNSET SHIRT

1967 TYPE III TRUCKER

In the early 1900’s Levi’s® produced a line of shirting with a neck label depicting a sunset that had red radiating sun-rays, collectively known as Sunset Shirts. These products ranged from underwear to “fancy” shirts. Levi’s® Vintage Clothing reproduces many styles from this range, the most iconic being the 1920’s 2-pocket shirt, which features a chin strap, bone buttons, one regular chest pocket and one smaller “watch” pocket.

Worn by ranchers, rock stars, truck drivers and rebels, the Type III is second only to the 501® in the Levi’s® portfolio of iconic garments. The Type III denim jacket, given the lot number 70505 in 1967, is often referred to as the ‘Trucker Jacket’. The Levi’s® Vintage Clothing Type III Jacket is true to the model from 1967. It is made from 14oz. pre shrunk denim and has a slim tapered fit with two chest pockets, copper shank buttons, side-waist adjusters and a big ‘E’ Red Tab.

1950’S SHORTHORN SHIRT Born from the Levi’s® Western Wear range, the Shorthorn Shirts retained the bold colors and inventive check patterns of western shirts, but were stripped of the flashy details that the Rodeo circuit preferred to flaunt. They were constructed out of 100% cotton flannel and featured 2 flap pockets, a shorter body and a slightly boxy fit. A staple of the Levi’s® Vintage Clothing collection, each one is reproduced by referencing extensive examples from the Levi’s® Archives.

07205–0015

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1955 SAWTOOTH DENIM SHIRT Rough Rinse

This is one of the many versions Levi’s® made of the Western denim shirt, and certainly the most classic. It’s from 1955, a time when Dude Ranches out West were popular for East Coasters who wanted to learn how to be cowboys. It’s referred to as the Sawtooth shirt due to its distinctive pocket flap shape, which resembles the teeth of a saw blade. It has mother of pearl snaps instead of buttons; is slim fitting, has authentic Western yoke detailing and bears the Levi’s® Western Wear Label. • 100% Cotton

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07205–0020

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1955 SAWTOOTH DENIM SHIRT Super Bleech

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07205–0021

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1955 SAWTOOTH DENIM SHIRT Well Water

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07205–0022

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1955 SAWTOOTH DENIM SHIRT Bright Blue Tiger

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20119–0008

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SHORT SLEEVE 1920s HENLEY TEE Milk White

Hardworking men in the early 1900s began wearing short sleeve 3-button Henley T-shirts as a soft first layer under their hard working denim clothing. The Henley has since been a staple of American work wear, produced by Levi’s® in a variety of fabrics and fits. The 1920s Short Sleeve Henley from Levi’s® Vintage Clothing is an authentic reproduction of one of Levi’s® most iconic Henley shirts. It’s made from three different fabrics including quality cotton linen that is dried and textured to look like jersey, a woven placket and herringbone tape for the edges. • 70% Cotton/30% Linen

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20119–0009

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SHORT SLEEVE 1920s HENLEY TEE Frosty Green

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20801–0012

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1920s LONG SLEEVE HENLEY Milk White Blue Stripe

Hardworking men in the early 1900s began wearing long sleeve, three-button cotton shirts as a soft first layer under their hard working denim clothing. “The Henley” has since been a staple of American work wear, produced by Levi’s® in a variety of fabrics and fits, often times carrying the “Elesco” label. The 1920s Long Sleeve Henley from Levi’s® Vintage Clothing is made from three different fabrics including quality cotton linen that is dried and textured to look like jersey, a woven placket and herringbone tape for the edges. • 70% Cotton/30% Linen

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20801–0011

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1920s LONG SLEEVE HENLEY White

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30801–0035

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1930s BAY MEADOWS TEE Milk White

This tee was originally designed as an underwear garment for the Levi’s® “Bay Meadows” children’s line of the 1930s and was most likely named after a San Francisco area racetrack. The Levi’s® Vintage Clothing Bay Meadows Tee is a simple relaxed fit shirt with a slightly wider neckline due to the absence of a rib. It’s constructed from a stubby, textured 100% cotton jersey and features the original Bay Meadows racing horse-themed label. • 100% Cotton

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30801–0040

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1930s BAY MEADOWS TEE Indigo

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30801–0041

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1930s BAY MEADOWS TEE Plum Wine

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30801–0042

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1930s BAY MEADOWS TEE Opal Grey

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31960–0013

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1960s STRIPED TEE Niagara Blue

In the swinging, techni-color 1960s Levi’s® began to evolve the plain white tee by introducing simple jersey cotton shirts in a rainbow of colors and striped patterns. The Levi’s® Vintage Clothing 1960s Striped Tee is a slim, neat and tidy jersey cotton T-shirt with a high neckline and a chest pocket. Each season, it is offered in a selection of exciting stripe patterns that reflect the palette of the seasonal collection. • 100% Cotton

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31960–0011

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1960s STRIPED TEE Medieval Blue

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31960–0012

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1960s STRIPED TEE Golden Glow

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31960–0014

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1960s STRIPED TEE Raffia Yellow

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31960–0015

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1960s STRIPED TEE Limoges

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40850–0032

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1950s SPORTSWEAR TEE Grey Melee

Americans had more opportunities for leisure in the 50s and with that came a more relaxed and casual approach to dress. The 1950s Sportswear Tee is similar to the iconic tee popularized by Marlon Brando in the film, “The Wild One.” It is made from 100% cotton and bears the original 50s-era Levi’s® Sportswear of California label. • XXS available • 100% Cotton

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40850–0046

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1950s SPORTSWEAR TEE Milk White

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40850–0047

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1950s SPORTSWEAR TEE Dark Grey Melee

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40850–0050

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1950s SPORTSWEAR TEE Niagara Blue

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40850–0051

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1950s SPORTSWEAR TEE Deco Rose

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40850–0052

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1950s SPORTSWEAR TEE Golden Glow

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40860–0042

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1960s LOOSE TEE Indigo

No longer relegated to rebels and laborers, tee shirts became the everyday wear of the Baby Boomers in the 1960s, a new generation of Americans who wanted to feel comfortable and casual at all times. This one pocket, single jersey tee has a relaxed neckline, regular sleeve and features the Levi’s® Casuals. • 100% Cotton

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40860–0041

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1960s LOOSE TEE Milk White

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40860–0043

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1960s LOOSE TEE Phantom

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60485–0030

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1920s TWO POCKET SUNSET SHIRT Mini Check

In the early 1900s, Levi’s® produced a line of shirts with a neck label that featured a sunset with red radiating sunrays. Collectively known as “Sunset Shirts” these garments ranged from underwear to work wear shirting. Levi’s® Vintage Clothing reproduces various Sunset Shirts, the most iconic of which is the pull-over style 1920s two pocket chambray Sunset Shirt with side gussets, a small front pocket and a concealed button down collar with chin strap. • Bone buttons • Stripe weave construction fabric, which gives a check appearance • 100% Cotton

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60485–0026

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1920s TWO POCKET SUNSET SHIRT Chambray Mid Worn

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60485–0027

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1920s TWO POCKET SUNSET SHIRT All Over Embroidery

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60485–0029

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1920s TWO POCKET SUNSET SHIRT Stripe Chambray

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60592–0030

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1950s SHORTHORN SHIRT Vaporous Check

Born from Levi’s® Western Wear range, the Shorthorn shirt derived its name from the Shorthorn bull depicted on the label. Created during a time when Levi’s® sponsored rodeos all around America and proudly featured the “Saddleman” as its company icon, the Shorthorn Shirt retained the bold colors and inventive check patterns of western shirts, but was stripped of the flashy details that the rodeo circuit preferred to flaunt. Constructed out of 100% cotton flannel, it featured two flap pockets, a shorter body and a slightly boxy fit. A staple of the Levi’s® Vintage clothing collection, the 1950s Shorthorn Shirt is offered in different variations each season, all based off of the extensive examples in the Levi’s® Archives. • 100% Cotton Made in Italy

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60592–0029

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1950s SHORTHORN SHIRT Rubber Check

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61855–0007

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1950s TAB TWILL SHIRT Niagara

The 1950s Tab Twill shirt is Levi’s® Vintage Clothing’s version of the “smart” work shirts that Levi’s® offered in the middle of the century. They were often worn by electrical workers and service station attendants who paired them with Levi’s® Tab Twill Pants. It is made from 100% cotton twill that’s been washed down for a soft hand and is regular fitting. The shirt also features shell buttons and two patch pockets with flaps on the chest. • Shell buttons • 100% Cotton Made in Italy

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61855–0008

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1950s TAB TWILL SHIRT Deco Rose

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65930–0004

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1940s LS&CO SHIRT Green Cast Jaspe

Foreshadowing the Levi’s® Brand’s impending expansion into the American mainstream, this WWII-era shirt mixed western-wear elements with the more casual dress standards of the 1940s. The Levi’s® Vintage Clothing reproduction of this shirt comes in a regular fit and has asymmetrical pockets and a spear point shaped collar. It is made from 100% cotton and bears the black, white and red label. • 100% Cotton

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65960–0001

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1960s WESTERN SHIRT Niagara Blue

A true piece of Americana, the 1960s Western Shirt is an exact replica of the wild post-modern cowboy look that was in style in the time of “Easy Rider” and “Midnight Cowboy”. Touted as being “soft as the glow of a Western sunset,” in the advertising of the time, it is slim fitting, and has authentic Western details like square metal snaps with glass in the center. The shoulders are narrow and it bears two patched pockets with flaps as well as three-snap cuffs. • 100% Cotton Made in Italy

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65960–0002

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1960s WESTERN SHIRT Niagara Blue

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70308–0006

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1930s LEATHER JACKET Tan

The Levi’s® Vintage Clothing 1930s Leather Jacket is a precise reproduction of a Levi’s® leather jacket contained in the Levi’s® Archives, similar to the type of jacket that Charles Lindbergh wore on his first ever trans-Atlantic flight. It is made from leather, sheepskin and features the Levi Strauss and Co. Leather Coats label, Two-front welt pockets, button adjusters on the cuffs, D-ring waist adjusters on the hips, a Talon zipper, and a pleated back. • Underarm eyelets • Cow leather Made in Italy

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70505–0109

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1967 TYPE III TRUCKER JACKET Tiger

Worn by ranchers, rock stars, truck drivers and rebels, the Type III is second only to the 501® Jeans in the Levi’s® portfolio of iconic garments. The Type III denim jacket, given the lot number 70505 in 1967, is often referred to as the “Trucker Jacket.” The Levi’s® Vintage Clothing Type III Jacket is true to the model from 1967. It is made from 14oz preshrunk denim and has a slim tapered fit with two chest pockets, copper shank buttons, side waist adjusters and a big “E” red tab. • Tiger face embroidery at the back • 100% Cotton

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70505–0108

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1967 TYPE III TRUCKER JACKET Prairie Sand Rigid

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70505–0112

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1967 TYPE III TRUCKER JACKET Fog Rigid

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70506–0017

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1936 TYPE I JACKET Rigid

The Lot 506 Pleated Front Blouse, now known as the Type I Jacket, was the unofficial uniform of the American workingman as the country struggled through the Great Depression. Reproduced to the exact specifications of the 1936 version and using the same Cone Mills denim, the Levi’s® Vintage Clothing 1936 Type I Jacket has 501® Jean-style exposed copper rivets, a copper pronged cinch-back, a single breast pocket, double pleating and the Two Horse label marked XX for quality. • 100% Cotton

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70507–0050

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1953 TYPE II JACKET Rigid

During the fast paced post-war days of the early 1950s, Levi’s® updated its original denim jacket that had become synonymous with hard-wearing American work wear. The Type II jacket retained the pleated front of the Type I, but included a second chest pocket. Instead of a cinch back, the Type II had more sturdy and convenient waist adjusters on the hip. The Levi’s® Vintage Clothing Type II Jacket is a faithful reproduction of the model from 1953. It’s made from Cone Mills red selvage denim, and has traditional blanket lining for winter seasons. • 100% Cotton

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94117–0011

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1950s CREW SWEATSHIRT Dark Grey Melee

Like the T-shirt, many of today’s sportswear standards can be traced back to the 1950s, when cotton jersey rose to prominence as a warm yet soft alternative to wool. The Levi’s® Vintage Clothing 1950s Crew Sweatshirt is made from 100% cotton, medium weight fleece that has been slightly washed down for a soft hand and authentic look. It is regular fitting and features saddle sleeves, a classic V insert on both the front and back of the neck line, and features the Levi’s® Discus Sportswear label. • 100% Cotton

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94117–0015

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1950s CREW SWEATSHIRT Vaporous Grey

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94117–0016

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1950s CREW SWEATSHIRT Vaporous Grey

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94117–0017

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1950s CREW SWEATSHIRT Indigo

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94117–0019

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1950s CREW SWEATSHIRT Grey Melee

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10217–0002

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VEST - UNDERWEAR

Light Grey Melee

This finely constructed grey melee cotton under shirt is based on a similar garment that was part of the Levi’s underwear series sold through Levi’s® catalogues in the early 1920s. It would have been worn by the hard workingmen of the American West as a soft first layer under a work shirt.

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10218–0002

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HENLEY - UNDERWEAR Light Grey Melee

An especially soft and warm version of the Levi’s® Vintage Clothing 3-button Henley, this underwear garment has been faithful reproduced using drawings from early Levi’s® catalogues. It is made from light grey melee cotton.

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10215–0002

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BOXERSHORTS - UNDERWEAR Light Grey Melee

These knee-length underwear bottoms are the type that would have been worn under the jeans of miner’s and workmen in the early twentieth century. Reproduced using detailed drawings from early Levi’s catalogues, they’re made from a soft and warm grey melee cotton.

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19221–0001

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1922 501® JEANS Rigid

A high waisted, wide-leg fit • 9oz Plain Selvage Denim (12oz after wash) • 2-back pockets with exposed rivets • Belt loops • Back cinch • Suspender buttons • Two Horse Leather patch • Crotch rivet • Single needle Arcuate • Pocket Bag print

1922 marks the year when belt loops were first used. Belts began appearing on fine clothing soon after World War I and eventually became important to younger workingmen. Although belt loops were added, the suspender buttons remained till 1937 and the cinch till 1942. The 1922 501® Jean offered the best of both worlds: maintaining the cinch and using suspenders, or eliminating both and wearing a belt. Younger men cut off the cinch in order to wear a belt, while more traditional users kept the cinch and wore suspenders. Retaining both ways of wearing jeans ensured that more people could be persuaded to try Levi’s® jeans, many for the first time. Around 1915 LS&Co. started hanging a small paper label from one of the suspender buttons on the waist overalls. This label, which was carried over into the early 1920s, advertised the fact that LS&Co. had won prizes at the 1915 Panama-Pacific International Exposition.

18780–0003

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1878 PANTALOONS JEANS Rigid

Although there are no surviving examples of this garment in the Levi’s® archives, Levi’s® Vintage Clothing was able to recreate the 1878 Pantaloon Jeans using a collection of records and other historical evidence. The reproduction features a double seat and double knee, which were both patented that year, as well as other 19th century touches such as single needle stitching, high-rise, split waistband, reversed scoop pockets, a cinch back, an anti-fit top block and a circular seat. Made in the USA

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19509–0001

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1950s TAB TWILL CHINOS White

In the 1950s, these full cut, sturdily made classic khaki pants were made from high quality Cramerton Army cloth, the same cotton khaki fabric used by the US military for uniforms. They were popular with service station attendants, repairmen, and college students as well as the Beat poets and authors of the era, such as Jack Kerouac, Allen Ginsberg and Lawrence Ferlinghetti. The Levi’s® Vintage Clothing Tab Twill Chinos feature a Tab Twill label on the waistband, tunnel belt loops and strong welt pockets made from genuine boat sail cloth. They’re regular fitting and have been heavily washed for added softness.

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19509–0003

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1950s TAB TWILL CHINOS Prairie Sand

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20201–0006

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1920s 201 JEANS Rigid

In 1890, Levi Strauss and Co. introduced the 201 series as a more economical alternative to the famed 501® Jeans. Designed for workingmen on a budget, these jeans were made out of a more affordable denim, which featured “donut” buttons, and had an oilcloth patch instead of the usual leather patch. In the 1920s, Levi’s® began making the 201 with a Cone Mills denim fabric that became famous for its deep, rich shade of indigo and compact twill construction. The Levi’s® Vintage Clothing 201 is an exact reproduction of this 1920s era version of the jean and is built using a nearly identical Cone Mills denim. Made in the USA

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30082–0004

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1970s BUSH PANT Green Wig

The back to nature “country soul” movement of the 1970s had a big influence on American fashion, which saw the safari look coming into vogue in both the mainstream and high fashion. The Levi’s® Bush Pant was the Brand’s adventurous take on this trend, merging American work wear details with the distinctive look of the 70s. True to the original, the Levi’s® Vintage Clothing version has a straight leg, front and back patch pockets as well as cartridge pockets on the front. • Dark shade high contrast green cast sharp abrasions

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30605–0026

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1960s 605 JEAN Rigid

In the late 1960s The Levi’s® Brand introduced slim fitting Orange Tab Jeans as an affordable and more casual alternative for its younger customers. The design of these jeans built on the sleek modern look of the age and preempted the trends of the early 70s. The silhouette is sharp and clean, square and slim, with a simplified construction. With slender back pockets, 7-belt loops, felled seams, a zip fly and dark copper shank buttons, the Levi’s® Vintage Clothing 1960s 605 is a tribute to the Orange Tab Super Slims that will be forever remembered as an integral part of the rebellious wardrobe of the 60s and 70s.

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30605–0019

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1960s 605 JEAN Black Overdye

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30605–0022

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1960s 605 JEAN Heavy Rain

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30605–0027

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1960s 605 JEAN Great Days

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30605–0028

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1960s 605 JEAN Mono

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30605–0029

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1960s 605 JEAN Stock Crop

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33501–0119

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1933 501® JEANS Rigid

A pair of jeans from 1933 had belt loops, but still had the cinch and suspender buttons, offering a variety of ways the pant could be worn. Some owners wore their jeans with a belt. They cut off the cinch right at the rivet, and snipped of the suspender buttons, choosing to wear their jeans not like the older generation did with suspenders. Some Levi® brand retailers even kept a big pair of scissors at the cash desk to cut the cinch off for their customers. The 1933 501® Jean also featured the redesigned “Guarantee Ticket” on the back pocket of the jeans. The company had trademarked the name “Levi’s®” in 1927 because any pair of denim pants were being called “Levi’s®” no matter who made them. Instead of reading, “This is a pair of them,” as seen on the original ticket from 1892, the new ticket read “This Is A Pair Of Levi’s®.” Also hidden under the leather patch, but not visible until it began to shrink with age, is a tiny, white cloth label printed with a blue eagle and the letter “NRA”. This was the National Recovery Act logo, which Levi Strauss & CO. was allowed to use because the company abided by the labor rules of President Franklin Roosevelt’s National Recovery Administration during the Depression years of the 1930s.

33501–0042

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1933 501® JEANS Rough Rinse

A wide, and relaxed fit • Cone Mills 10oz Red Selvage Denim (12oz after wash) • 2-back pocket rivets • Belt loops • Cinch & suspender buttons • Two Horse leather patch • Crotch rivet • NRA (National Recovery Act) label • Single needle Arcuate • A few careless washes can leave the fabric invitingly softened and crumpled while the color is still dark • This subtle finish captures the moment of transition when a pair of jeans first becomes totally wearable and loved

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44501–0118

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1944 501® JEANS Rigid

A high waisted, regular fit • Cone Mills 12oz Red Selvage Denim (14oz after wash) • 2-back pockets with covered rivets • “E” Red Tab • Two Horse Leather patch • Painted Arcuate • Pocket Bag material varied during wartime Made in the USA

Everything changed during World War II. The United States government told all clothing manufacturers that they had to remove a certain amount of metal, fabric and thread from their garments in order to conserve the raw materials for the war effort. Levi Strauss & Co. did what they could to abide by the rules. Off came the watch pocket rivets, the crotch rivet and the cinch along with its two rivets (which eliminated both fabric and metal). Buttons became standard issue during the war, and featured a laurel leaf design. Sometimes the buttons were branded; sometimes the waistband had the laurel leaf and the fly buttons were plain. The only explanation is that delivery of sundries was hit and miss during the war years and we sometimes had to just use what we had on hand. There was one rationing rule that was a little harder to bear: the order to remove the Arcuate stitching, because it was considered decorative and meant that it didn’t have a function. Well, LS&CO. thought it did: it was one of the prime identifiers of the classic 501® Jeans. Rather than lose this important design LS&CO. worked out a system to paint the Arcuate stitching on every pair of 501® Jeans that came out of the factory. The paint eventually washed off but having that stitching visible when buying the jeans was the important thing.

47501–0117

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1947 501® JEANS Rigid

When World War II ended and raw materials were available again, Levi Strauss & Co. leaped back into heavy production to meet the growing postwar demand: slimmer fitting, with no extra details like the cinch or suspender buttons, this was a jean that was ready to rock and roll. The watch pocket rivets came back after their wartime hiatus and the Arcuate was stitched on the back pockets again, after being applied with paint during the duration of the war. But it came back in a different form: thanks to new, double needle technology, the famed double arching stitch was now uniform in size and design, no longer subject to the skill of the individual sewing machine operator and her single needle machine. The red tab with its capital “E” had never gone away, thanks to its status as a trademark. And the red selvage, 12oz. Cone Mills denim was still the bedrock of the jean, as it had been for nearly two decades. By the end of the 1940s Levi’s® Jeans were being sold across the U.S., aimed at the new, emerging middle class. The 1947 501® Jean was the jean of a new generation.

47501–0078

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1947 501® JEANS Rough Rinse

A classic slim fit with a straight leg • Cone Mills 12oz Red Selvage Denim (14oz after wash) • 2-back pockets with covered rivets • “E” Red tab • Two Horse Leather patch • Double needle stitched Arcuate • Watch pocket rivets returned after the war • No crotch rivet • A few careless washes can leave the fabric invitingly softened and crumpled while the color is still dark • This subtle finish captures the moment of transition when a pair of jeans first becomes totally wearable and loved

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47501–0126

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1947 501® JEANS DeeDee

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47501–0131

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1947 501® JEANS Vanishing Point

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47501–0132

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1947 501® JEANS Mammoth

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47501–0133

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1947 501® JEANS Bottle Rocket

A classic slim fit with a straight leg • Cone Mills 12oz Red Selvage Denim (14oz after wash) • 2-back pockets with covered rivets • “E” Red tab • Two Horse Leather patch • Double needle stitched Arcuate • Watch pocket rivets returned after the war • No crotch rivet • Contrasting from Dark indigo to light shade • A lot of signs of wear • Hole broken through at edge of front pocket bag • Patched and repaired • Characteristic mottled look of the fabric coming from the high shrinkage

MEN’S

47501–0134

S/S 2013

1947 501® JEANS Rosie

A classic slim fit with a straight leg • Cone Mills 12oz Red Selvage Denim (14oz after wash) • 2-back pockets with covered rivets • “E” Red tab • Two Horse Leather patch • Double needle stitched Arcuate • Watch pocket rivets returned after the war • No crotch rivet • A brick red tint applied with the resin process creates the “Rosie” hue on this washed 1947 501 • The result is a unique dark shade with a greyish, purple cast • A darker wash with an intricate and complex 3-D sanding pattern with subtle hand scraping offers many shades and textures adding a depth and richness to the final look Made in the USA

MEN’S

50154–0001

S/S 2013

MEN’S

1954 501® JEANS Rigid

In the mid 1950s Levi Strauss & Co. started selling the 501® Jeans on America’s east coast for the first time (the western states had been the only sales territory since the jeans came out in 1873). Many folks had already been introduced to the jeans at dude ranches, but to some, this button fly work pant was something they had never encountered. In order to make potential consumers comfortable with the company’s products, LS&CO. introduced a zipper version of the button fly Shrink-ToFit® jeans in 1954: the 501Z®. It had everything longtime wearers loved: the silhouette, the tough but flexible fabrics, rivets, etc. Retailers carried both the 501® Jean and its zippered brother, the 501Z® Jeans, and everyone got the pair that worked best for them. The 501Z® Jeans had many fans. It was given the new number 502 in 1967 and remained in the line until 1976, when the preshrunk jean surpassed it in popularity. However, when it first came out, LS&CO. received a letter from an oldtimer somewhere in the west who wasn’t too thrilled with the innovation. The actual letter has disappeared, but company legend has it that the writer said; “Why the heck did you put a zipper in your jeans? It’s like peeing into the jaws of an alligator.”

50154–0010

S/S 2013

1954 501® JEANS Rough Rinse

A narrow tapered leg and a zip fly • Cone Mills 12oz Red Selvage Denim (14oz after wash) • Zip fly • 2-back pockets with covered rivets • Two Horse leather patch • “E” red Tab • Double needle Arcuate • A few careless washes can leave the fabric invitingly softened and crumpled while the color is still dark • This subtle finish captures the moment of transition when a pair of jeans first becomes totally wearable and loved

MEN’S

50154–0026

S/S 2013

1954 501® JEANS Rootless

MEN’S

50154–0028

S/S 2013

1954 501® JEANS Flat Head

MEN’S

50154–0029

S/S 2013

1954 501® JEANS Kromer

MEN’S

50154–0030

S/S 2013

1954 501® JEANS Lucky Boy

MEN’S

50154–0031

S/S 2013

1954 501® JEANS Bonanza

A narrow tapered leg and a zip fly • Cone Mills 12oz Red Selvage Denim (14oz after wash) • Zip fly • 2-back pockets with covered rivets • Two Horse leather patch • “E” red Tab • Double needle Arcuate • This is a spectacular execution of a light finish • Ice blasted, hand scraped and heavily washed, it still has a long life ahead Finished in Italy

MEN’S

50154–0032

S/S 2013

1954 501® JEANS Thumper

A narrow tapered leg and a zip fly • Cone Mills 12oz Red Selvage Denim (14oz after wash) • Zip fly • 2-back pockets with covered rivets • Two Horse leather patch • “E” red Tab • Double needle Arcuate • The rich, bright sapphire shade of indigo combined with a high visual wear-in pattern modeled after a pair of 1954 501® jeans, which have spent many hours on a motorcycle • The horizontal fold pattern on the top with split folds at slight angles is highlighted by heavy scraping across the whiskers • This enables the shadows to remain dark and rich for strong contrast and depth Made in the USA

MEN’S

50155–0116

S/S 2013

MEN’S

1955 501® JEANS Rigid

• Cone Mills 12oz Red Selvage Denim • Button fly • Two-back pockets with covered rivets • Two Horse leather patch • “E” red Tab • Double needle stitched Arcuate Made in the USA

The 1955 501® Jeans have a quintessential 1950s shape, with a square top block, a more “anti-fit” in the seat area and a slightly fuller cut around the leg. Like the classic cars of the day, the silhouette is boxy but tough. They’re the first 501® Jeans to bear the leather-like Two Horse Label and a double sided Levi’s® capital “E” red Tab. The zinc button fly and copper rivets remained standard issue. Like it’s predecessor from 1947, the 1955 501® Jeans had belt loops as the only method of waist adjustment, hidden rivets on the back pockets and zinc buttons on the fly. Levi’s® became exceptionally popular with school age boys in the 1950s. They started calling them “jeans” instead of “overalls.” The company ran ads in support of their interest in wearing their jeans in class despite the fact that many East Coast schools banned denim as part of dress codes. A letter from an East Coast professor to company read as follows, “While I have to admit this may be ‘right for school; in San Francisco, in the west, or in some rural areas I can assure you that it is in bad taste and not ‘right for school’ in the East.” The taboo only made the youth of the day want to wear them even more.

50155–0019

S/S 2013

1955 501® JEANS Rough Rinse

• Cone Mills 12oz Red Selvage Denim • Button fly • Two-back pockets with covered rivets • Two Horse leather patch • “E” red Tab • Double needle stitched Arcuate • A few careless washes can leave the fabric invitingly softened and crumpled while the color is still dark • This subtle finish captures the moment of transition when a pair of jeans first becomes totally wearable and loved

MEN’S

50155–0031

S/S 2013

1955 501® JEANS Kromer

• Cone Mills 12oz Red Selvage Denim • Button fly • Two-back pockets with covered rivets • Two Horse leather patch • “E” red Tab • Double needle stitched Arcuate • High contrast mid shape with irregular finish • Shades of indigo ranging from very light to very dark giving it a high visual look

MEN’S

66000–0010

S/S 2013

LOT 66 BIB OVERALL

Rigid

The Lot 66 Bib Overall, circa 1912, also known by the name Engineers’ Overall, was prized by working men in the early 20th century. Those that wanted them had to request for them, by name, in their local general stores. This exact reproduction of the original by Levi’s® Vintage Clothing has seven pockets, one of which is a rule pocket on the right thigh. It’s cut extra full, but has a back cinch to secure it to the wearer. Constructed of 9oz 2x1 denim, it also features Levi’s® branded elastic suspenders, Two Horse label and donut buttons. Made in the USA

MEN’S

66466–0001

S/S 2013

1966 501® JEANS CUSTOMIZED Black Tiger

This special piece from Levi’s® Vintage Clothing is a faithful reproduction of a jean from the Levi’s® San Francisco Archives that had been customized by its original owner sometime in the late 60s or early 70s. The outseam of this 1966 501® Jeans has been tapered severely, but the excess fabric has not been cut off. Instead, the selvage is intact and, when cuffed, can be seen. A rounded top block and a tapered leg • Heavily worn out from black down to grey • Irregular wash lines resembling what one would achieve from overloading a domestic washing machine

MEN’S

66501–0008

S/S 2013

MEN’S

1966 501® JEANS Rigid

A rounded top block and a tapered leg • Cone Mills 12oz Red Selvage denim (14oz after wash) • 2-back pocket with bar tacks instead of rivets • Tow Horse leather-like patch • Double sided “E” Red Tab Made in the USA

The 1966 501® Jean represents a snapshot in time. This style – bar tack instead of rivets, big “E” Red Tab – only existed from 1966 to 1971, just a blink of the eye in a very long life of the original and definitive blue jean. When the back pocket rivets were covered in 1937, everyone thought that would solve the furniture-scratching problem. But those rivets were tougher than they looked, and after a few years of hard wear they just wore right through the denim, scratching things up again. By 1966 technology had caught up with history and it was possible to bar tack the pockets so that they were as sturdy as they had been in their work wear days. In 1971, the name LEVI’S® on the double-sided Red Tab would change to read Levi’s®, making the 501® Jean of the late 1960s the only ones with covered rivets and a big “E” Tab. Which means that a guy who hitchhiked his way to San Francisco in early 1967 and brought a pair of 501® Jeans to wear during the Summer of Love was not only experiencing a once-in-a-lifetime event, but was wearing a unique pair of jeans; a pair which would change again when Woodstock was just a memory.

66501–0119

S/S 2013

1966 501® JEANS Old Memory

MEN’S

66501–0121

S/S 2013

1966 501® JEANS Bright Rinse

MEN’S

67505–0217

S/S 2013

1967 505™ JEAN Rigid

MEN’S

67505–0065

S/S 2013

1967 505™ JEAN Black Overdye

The “Summer of Love” era 1967 505™ is the classic slim fitting jean of the 1960s. Unlike the 501® Jean, it has a zipper fly, is preshrunk and has a lower rise than a traditional 501® Jean. It’s slim and straight all the way from the thigh to the ankle and features a big “E” tab and red selvage denim. • Worn in and black over dyed, Washed and faded, slightly clacked on the surface, little scraping

MEN’S

67505–0066

S/S 2013

1967 505™ JEAN Tough Rinse

The “Summer of Love” era 1967 505™ is the classic slim fitting jean of the 1960s. Unlike the 501® Jean, it has a zipper fly, is preshrunk and has a lower rise than a traditional 501® Jean. It’s slim and straight all the way from the thigh to the ankle and features a big “E” tab and red selvage denim. • A few careless washes can leave the fabric invitingly softened and crumpled while the color is still dark • This subtle finish captures the moment of transition when a pair of jeans first becomes totally wearable and loved

MEN’S

67505–0068

S/S 2013

1967 505™ JEAN Joey

The “Summer of Love” era 1967 505™ is the classic slim fitting jean of the 1960s. Unlike the 501® Jean, it has a zipper fly, is preshrunk and has a lower rise than a traditional 501® Jean. It’s slim and straight all the way from the thigh to the ankle and features a big “E” tab and red selvage denim. • A close replica of a 2 years worn in jean with Mid blue shade, different contrast level, not broken, clean, authentic traditional scrape

MEN’S

67505–0069

S/S 2013

1967 505™ JEAN Hey Bob

The “Summer of Love” era 1967 505™ is the classic slim fitting jean of the 1960s. Unlike the 501® Jean, it has a zipper fly, is preshrunk and has a lower rise than a traditional 501® Jean. It’s slim and straight all the way from the thigh to the ankle and features a big “E” tab and red selvage denim. • Mid-blue worn in finish simpler scraping, clean and easy look

MEN’S

67505–0070

S/S 2013

1967 505™ JEAN Running on Empty

The “Summer of Love” era 1967 505™ is the classic slim fitting jean of the 1960s. Unlike the 501® Jean, it has a zipper fly, is preshrunk and has a lower rise than a traditional 501® Jean. It’s slim and straight all the way from the thigh to the ankle and features a big “E” tab and red selvage denim. • The original pair had been patched and repaired with great skill and attention • If one looks closely the patch has been inserted to the side seam. Making it as seamless as possible

MEN’S

67505–0071

S/S 2013

1967 505™ JEAN Pleasant Bay

The “Summer of Love” era 1967 505™ is the classic slim fitting jean of the 1960s. Unlike the 501® Jean, it has a zipper fly, is preshrunk and has a lower rise than a traditional 501® Jean. It’s slim and straight all the way from the thigh to the ankle and features a big “E” tab and red selvage denim. • High contrast dark shade • Typical scraping pattern stemming from the traditional way that Levi’s® beloved 505 wears in

MEN’S

78501–0002

S/S 2013

MEN’S

1978 501® JEANS Rigid

Indigo was a petroleum-based product in short supply so Cone Mills added sulfur to extend the dye of the jean. This resulted in a brighter blue that faded quicker with washing and wearing. The innovations of the 1960s 501® Jeans, such as the back pockets with bar tacks rather than rivets, are still present in the 1978 501® Jeans, but the late 70s model is a slimmer fitting jean than its predecessors with a lower rise and more tapered leg. It features a small “e” on the Red Tab for the first time, making all pre-1971 501® Jeans with capital LEVI’S® on the tab collectibles.

78501–0003

S/S 2013

1978 501® JEANS Black Overdye

A slim fit with a square top block and a low rise • Cone Mills 12oz Red Selvage denim (14oz after wash) • 2-back pocket with bar tacks instead of rivets • Two Horse leather-like patch • Double sided small “E” Red Tab • Sticking to the original recipe of the black overdye, still going strong this finish has been in production over 30 years

MEN’S

78501–0004

S/S 2013

1978 501® JEANS OneWash

A slim fit with a square top block and a low rise • Cone Mills 12oz Red Selvage denim (14oz after wash) • 2-back pocket with bar tacks instead of rivets • Two Horse leather-like patch • Double sided small “E” Red Tab • THIS is the tried and true recipe dating back to the 1970s when Levi’s® first started washing out goods • This is the first finish Levi’s® ever did

MEN’S

78501–0005

S/S 2013

1978 501® JEANS Stonewash

MEN’S

90501–0119

S/S 2013

MEN’S

1890 501® JEANS Rigid

A loose, anti-fit waist overall • 9oz Plain Selvage Denim (12oz after wash) • 1-back pocket with exposed rivets • Cinch • Suspender buttons • Two Horse leather patch • Crotch Rivet • Single needle Arcuate • Pocket bag print Made in the USA

The 1890 501® Jean was the first style created after the Levi’s® patent for riveting clothing expired that same year. This meant that other companies could start to copy Levi’s® famous patent riveted overalls, which had been made only by LS&CO. since 1873. To answer the coming competition, LS&CO. printed the inside pocket bag with language and information about the strength and originality of the overalls. 1890 was the year that the 501 number was first assigned to the famous pants – likely done because the company no longer had and exclusive on patented clothing, and also because there was a good-sized line of clothing by this time. It was easier for retailers to order their products by number, rather than by a simple description, as had been done in the past. Any product made with the highest quality materials was given a lot number beginning with 5: 501 for the overall, 506 for the jacket, etc. Still made with X 9oz denim from the Amoskeag Manufacturing Company, the 501 was at the head of the class.

50137–0011

S/S 2013

MEN’S

1937 501® JEANS Rigid

A rounded top block and straight leg • Cone Mills 10oz Red Selvage Denim (12oz after wash) • Two-back pocket rivets • Belt loops and cinch • Two Horse leather patch • Single needle stitched Arcuate Made in the USA

As America slowly emerged from the depths of the Great Depression, the 501® Jean of 1937 evolved into a mix of old and new. 1937 was a challenging year for America. The Great Depression was in full swing. Work was scarce and many Americans lost their farms and homes. Many of the boomtowns of the American West had gone bust. But ever the optimists, the people of San Francisco persevered. The iconic Golden Gate Bridge was finally completed in 1937. And like Levi’s® 501® Jeans, it was held together with rivets – 1.2 million of them. Right down the street, Levi Strauss & Co. was hard at work, bridging the old and the new through a series of updates to the 501® Jean. The jeans still came with a cinch back, but the suspender buttons on the waistband were removed. Customers who just couldn’t give up their suspenders were given press-on buttons at the store where they bought their jeans, which they could apply on their own. On the right back pocket, the 501® jean was adorned with the now-famous Red Tab, which had the word “LEVI’S” stitched in white capital letters. First introduced in 1936, this device was meant to differentiate Levi’s® jeans from the many competitors in the marketplace who were also using dark denim, a waistband patch and an Arcuate stitch. And in response to consumers who complained that their jeans were scratching their furniture and saddles, Levi’s® began sewing the back pockets so that they covered the rivets. To emphasize this point, they introduced the first pocket flasher. Made in the famous salmon color and placed into the right back pocket, the flasher had arrows pointing to the corners of the pockets with the words, “The Rivet’s Still There.” In-store advertising and retailer mailings emphasized this innovation.

19206–0001

S/S 2013

1920s PLEATED CHINO Indigo

The 1920s Pleated Chino was originally created for the male body shape only. Levi’s® Vintage Clothing has reproduced the 1920s Pleated Chino in a more feminine silhouette without losing the classic fit and construction of the original. Most of the details are the same, but the women’s version has a flattering, slightly tapered leg shape. There is a back cinch at the waist that allows for the pants to be worn high at the waist, or low on the hips. Its soft and lightweight fabric comes in both a heavily washed indigo over dye and a soft summery pink.

WOMEN’S

19206–0002

S/S 2013

1920s PLEATED CHINO Pink

WOMEN’S

30606–0031

S/S 2013

1966 606 JEAN Blue Beat

Originally produced as a unisex jean in the 1960s, Levi’s® Vintage Clothing has faithfully reproduced this classic high waisted skinny jean for women from 1966. It’s been customized slightly for a perfect women’s fit and features long back pockets, a felled outseam and an orange “E” tab and no rivets. • Mid shade indigo with subtle wear pattern at thigh and back knee

WOMEN’S

30606–0032

S/S 2013

1966 606 JEAN Sky High

Originally produced as a unisex jean in the 1960s, Levi’s® Vintage Clothing has faithfully reproduced this classic high waisted skinny jean for women from 1966. It’s been customized slightly for a perfect women’s fit and features long back pockets, a felled outseam and an orange “E” tab and no rivets. • Light white blue totally worn out with holes at the knees and wearers right thigh

WOMEN’S

30606–0030

S/S 2013

1966 606 JEAN Tomorrow Party

Originally produced as a unisex jean in the 1960s, Levi’s® Vintage Clothing has faithfully reproduced this classic high waisted skinny jean for women from 1966. It’s been customized slightly for a perfect women’s fit and features long back pockets, a felled outseam and an orange “E” tab and no rivets. • Bright dark blue finish with subtle highs and lows and crackling

WOMEN’S

32646–0002

S/S 2013

1966 646 JEAN Better Days

Look at any photo taken at Woodstock, and one is guaranteed to see American youth of every kind wearing these classic 1960s Orange Tab Levi’s® Jeans. The 1966 Levi’s® 646 Jean is one of the most recognizable Levi’s® fits from the modern era. It rose to popularity at a time when the American youth began wearing traditional workwear styles as a statement of style and a form of rebellion. But unlike the 501®, it is highwaisted, flares near the hem, has spade back pockets and an Orang-colored Levi’s® Tab. This reproduction from Levi’s® Vintage Clothing is made from 12oz Cone Mills denim. • Undone hem • Light blue base Completely patched with different shades of indigo and grey denim • Subtle grey and blue patch sew colors.

WOMEN’S

33900–0002

S/S 2013

1933 501® CUT OFF Patched and Repaired

This short is an extensively customized version of the 1933 Levi’s 501® Jean that has been cut above the knee. The cinchback has been cut off and there is delicate repair stitching where the shanks once were. The patching is done in different shades of lightweight denim and is visible when the bottom is cuffed up. It can be worn high on the waist for an hourglass silhouette or oversized for a classic Levi’s® 501® Jeans short look. • Mid dark classic worn in finish with wear at seat , slight crackling and subtle whisker • Interior patching in different shades of 2x1 denim • Pink and tan patching thread colors • No waistband buttons, cinch cut off

WOMEN’S

S/S 2013

HOT ROD – CIRCA 1953

HOT ROD

The term Hot Rod first appeared in California in the 1930s to describe cars with large modified engines built for linear speed. These early cars (usually called soup-ups) were typically old Model T’s from scrapyards, customized by young enthusiasts with little or no money but a D.I.Y. punk attitude. After WWII, hot rodding exploded and became one of post-war America’s biggest crazes. The cars were raced at tremendously high speeds on dry lakes or riverbeds. To achieve these high speeds the cars were fitted with Flathead engines and stripped of non-essential parts including fenders, hoods and windshields. Money in their pockets and mechanical skills gained in the military made the production of dream cars possible. By the 1950s sophisticated paint designs decorated the body and competition in customizing became so fierce that top cars barely saw daylight except for drag strips and exhibition halls. Levi’s® jeans and sportswear were the first choice for the sharply dressed car owners and spectators. With ankle-cropped pants, short sleeve shirts and straw hats their look was as considered as the machines themselves. The Spring/Summer 2013 Hot Rod collection is a tribute to the golden era of this distinctly American sport and all of the people that were there.

40186–0033

S/S 2013

CREW TEE

Vaporous

These 1960s-style T-shirts from Levi’s® Vintage Clothing feature traditionally printed graphics pulled from the Hot Rod era. “Vapours” is a patriotic stars-and-stripes hot rod engineers’ shirt based on a photograph from the Bonneville Salt Flats in the 1960s. All shirts have a neat shoulder, easy fitting body and are heavily washed down with sunbleached areas for a worn look. • 100% Cotton

HOT ROD

40186–0032

S/S 2013

CREW TEE

Phantom

These 1960s-style T-shirts from Levi’s® Vintage Clothing feature traditionally printed graphics pulled from the Hot Rod era. The “Phantom” tee includes Lockjaw Looie and Chattering Chuck, iconic figures found in 1950s hot rod magazine ads. All shirts have a neat shoulder, easy fitting body and are heavily washed down with sunbleached areas for a worn look. • 100% Cotton

HOT ROD

40186–0034

S/S 2013

CREW TEE

Raffia

These 1960s-style T-shirts from Levi’s® Vintage Clothing feature traditionally printed graphics pulled from the Hot Rod era. “Raffia” has “Tired Out” written in car tire tracks. All shirts have a neat shoulder, easy fitting body and are heavily washed down with sun-bleached areas for a worn look. • 100% Cotton

HOT ROD

40186–0036

S/S 2013

CREW TEE

Rose Cloud

These 1960s-style T-shirts from Levi’s® Vintage Clothing feature traditionally printed graphics pulled from the Hot Rod era. “Rose Cloud” is a nod to the car mascot and decal craze of the golden days of hot rodding where artists such as Von Dutch, Stanley Mouse and Ed Roth created wild art featuring monsters and zombies. All shirts have a neat shoulder, easy fitting body and are heavily washed down with sun-bleached areas for a worn look. • 100% Cotton

HOT ROD

40186–0035

S/S 2013

CREW TEE

Smoke Green

These 1960s-style T-shirts from Levi’s® Vintage Clothing feature traditionally printed graphics pulled from the Hot Rod era. “Smoke Green” is inspired by vintage shirts from the 50s that had playful, child-like illustrations on them. All shirts have a neat shoulder, easy fitting body and are heavily washed down with sun-bleached areas for a worn look. • 100% Cotton

HOT ROD

41412–0003

S/S 2013

1970s BASEBALL TEE Vaporous Grey

HOT ROD

65929–0001

S/S 2013

1960s KNITTED SPORT SHIRT Golden Glow

A classic hot rod-inspired 60s loose knit leisurewear shirt from Levi’s® Vintage Clothing, made from a 100% cotton honeycomb structured knit. It’s two-tone with flashy chain stitching, contrast hole inserts and has “Word from the bird” embroidery on the back.

HOT ROD

64856–0002

S/S 2013

1950s HAWAIIAN SHIRT Archival Pattern

The end of World War II brought waves of homeward bound GI’s to the shores of Hawaii where they bought and returned home with colorfully printed “Hawaiian Shirts.” Levi’s® was quick to offer its own version of the Hawaiian shirt as part of its growing Sportswear line. For Spring/Summer 2013, Levi’s® Vintage Clothing offers an exact reproduction of one of the earliest Hawaiian shirts in the Levi’s® Archives. Every detail including the four-color print, coconut buttons and 100% rayon fabric is true to the original. • Preferred with rolled up sleeves • Coconut buttons • XXS available

• 100% Rayon

HOT ROD

65931–0001

S/S 2013

1950s SPACE SHIRT Niagara Blue

In response to the rising popularity of casual attire in the 1950s, Levi’s® produced many Sportswear shirts that featured bold prints and patterns. Hot Rod culture all over the American West adopted this brand of flashy clothing and wore it while racing their souped-up rides. The Levi’s® Vintage Clothing reproduction of this short sleeve shirt features an all-over graphic depicting the planet Saturn. Made from 100% rayon, just as the originals, it has mother of pearl buttons, one chest pocket, a spread collar and a relaxed, casual fit. • 100% Rayon

HOT ROD

65950–0001

S/S 2013

1960s LONG SLEEVE SHIRT Stars

A tribute to the Brand’s all American roots and the bold styling of American hot rod culture, Levi’s® Vintage Clothing has taken a classic slim fitting button-down and built it using stars and stripes fabrics. These shirts are slim fitting and feature a neat buttondown collar, two chest pockets and the Batwing label. • Pattern based on old American flag • 100% Cotton Made in Italy

HOT ROD

65950–0002

S/S 2013

1960s LONG SLEEVE SHIRT Stripes

HOT ROD

19512–0001

S/S 2013

1950s SUEDE TRUCKER JACKET Rubber

This 1950s Levi’s® Suede Trucker Jacket is an exact reproduction of a suede trucker jacket contained in the Levi’s® Archives. A classic outerwear piece worn by Dude Ranchers and other outdoorsmen, this jacket shares the silhouette of the iconic Levi’s® Trucker but is made from a soft-sueded split cowhide and has a tough kidskin collar as well as copper snaps. • Slim fitting • Rich rust tan suede • Brown leather collar • Dark copper branded snaps • No cuff and unlined • Double and left raw cut pocket flaps

HOT ROD

70747–0001

S/S 2013

1960s SKY BLUE BOMBER JACKET Sky Blue

In the 1960s, Levi’s® began producing more casual versions of the military bomber jackets that the GI’s had been wearing since the 1940s. As part of its Hot Rod collection, Levi’s® Vintage Clothing has reproduced one of these jackets in a lightweight denim. It has a slim, regular fit, cotton ribbing on the collar and two welt pockets. Washed and softened for a comfortably worn feel, it features the Lighter Blue label from the period. • 100% Cotton

HOT ROD

70748–0001

S/S 2013

1960s SUEDE BOMBER JACKET Majolica Blue

In the 1960s, Levi’s® began producing more casual versions of the military bomber jackets that the GI’s had been wearing since the 1940s. As part of its Hot Rod collection, Levi’s® Vintage Clothing has reproduced one of these jackets in a Italian sheep’s suede. It has a slim, regular fit, cotton ribbing on the collar and two welt pockets. • 100% Suede-Sheep skin

HOT ROD

94273–0001

S/S 2013

1950s ZIP SWEAT Phantom

This is a reproduction of a heavily washed cardigan style sweatshirt originally from the Discus Sportswear line, it features a crew neck with piping and it’s been heavily washed. It comes in a faded black color with white and red details. • Slim fit • Broken loop quality • Cardigan style sweat shirt with zip front opening • 100% Cotton

HOT ROD

51860–0009

S/S 2013

519 BEDFORD PANTS Prairie Sand

In the early 1960s, Levi’s® developed a casual corduroy pant as an alternative to its other denim five-pocket offerings. Given the lot number 911 and known as the “Californians” pant, it was made from Bedford corduroy, a fabric often used for military jackets due to its hardwearing strength. It featured a lean look, zipper fly, tapered inseam and an impeccably slim fit. The Levi’s® Vintage Clothing 519 Bedford Pant is based on the original Lot 911 and comes in a range of colors as a tribute to the colorful hot rod culture of that era.

HOT ROD

51860–0007

S/S 2013

519 BEDFORD PANTS Swamp

HOT ROD

51860–0008

S/S 2013

519 BEDFORD PANTS Deco Rose

HOT ROD

51860–0010

S/S 2013

519 BEDFORD PANTS Fog Rigid

HOT ROD

66518–0004

S/S 2013

518 WHITE LEVIS Sky Blue

The 518 White Levi’s® of the late 1960s were the Brand’s first line of non-denim jeans. They were originally called “Slim Fits,” but teenagers referred to them as “White Levi’s®” and that name was adopted by the Brand. Designed for play rather than work, these jeans were fashion forward and emblematic of the sun soaked California beach culture of the time. The Beach Boys wore them on the “Surfer Girl” album cover and the Majorettes wrote a song about them called “White Levi’s®.” Faithfully reproduced by Levi’s® Vintage Clothing, the 518 White Levi’s® are slim and neat, made from 100% cotton and are offered in White Bay, Deco Rose and Sky Blue colors. • This sky blue soft denim was used in the 50’s through to the 80’s • It has a very distinct light blue shade that makes it look almost non denim, still indigo

HOT ROD

66518–0003

S/S 2013

518 WHITE LEVIS Deco Rose

HOT ROD

66518–0005

S/S 2013

518 WHITE LEVIS White Bay

HOT ROD

51920–0001

S/S 2013

1920s COVERUPS Rigid

Proudly worn over the top of regular clothing by the mechanics, welders and iron workers of the 1920s, this full-length one-piece jumper has been faithfully reproduced by Levi’s® Vintage Clothing with attention to detail and using labor intensive sewing processes from the early 1900s. Made from super strong 2x1 plain selvage denim that can handle extreme temperatures and is guaranteed not to rip.

HOT ROD

51967–0001

S/S 2013

1967 505™ CUT OFF Lone Pine

These are cut off versions of the “Summer of Love” era 1967 505™ - the classic slim fitting jean of the 1960s. Cutting off the jeans just above the knee was one way the early hippies customized their jeans. This way they could wear Levi’s® even in the dead of summer. Unlike the 501® Jeans of the time, the 1967 505™ has a zipper fly, is pre-shrunk and has a lower rise than a traditional 501® Jean. It features a big “E” tab and red selvage denim.

HOT ROD

S/S 2013

MINER – CIRCA 1890

MINER

For the first time, Levi’s® Vintage Clothing celebrates its beginnings as the outfitter of miners in California with a small collection of essential clothing, presented as though it was unearthed from a forgotten mine.

66912–0001

S/S 2013

1910s SUNSET SHIRT Indigo Gingham

This Levi’s® Vintage Clothing version of one of Levi’s® earliest Sunset work shirts is cut generous and constructed of natural indigodyed gingham. It’s a loose fitting, pull over style shirt and it features all of the signature Sunset Shirt details including the Sunset label, single pocket and bone buttons. This one is heavily washed and distressed as if it had been well worn by a hardworking miner at the turn of the century. • 100% Cotton Finished in Italy

MINER

60495–0004

S/S 2013

1874 CLOSED FRONT JUMPER Miner

This is an exact reproduction of the first nonpant garment produced by Levi’s®, a heavy weight 9oz denim jumper that was originally made for hard working men of the American West during the early days of Levi Strauss & Co. The garment has exposed copper rivets placed on top of the pockets and branded sewn on buttons. Made for miners who toiled deep below ground in candle-lit shafts, this simple but extremely durable shirt is made of only two 9oz 2x1 denim squares. Almost no fabric is wasted in the construction of the shirt. • 100% Cotton

MINER

18705–0001

S/S 2013

1870s LEVIS SHIELD UNDERWEATR Prairie Sand

Originally found in a mine that dates back to the 1870s, the one and only surviving version of this early Levi’s® shirt has sewn on Levi Strauss and Co. branded buttons and a unique shield-shaped placket that conceals a one-button placket underneath. Levi’s® Vintage Clothing’s version of this archival garment is true to the original, featuring a short cut body, sewn on buttons and buttoned cuffs. It is constructed of a cotton-linen loopback fleece, which gives the appearance of twill. It has jersey construction as well as a double-breasted Western shield detail. • 70% Cotton/30% Linen

MINER

61866–0004

S/S 2013

1878 TRIPLE PLEATED BLOUSE Indigo Gingham

The Triple Pleated Blouse dates back to at least 1878 and is considered the earliest jacket style that Levi Strauss and Co. ever produced. Despite its age, it is a relatively modern and slim fitting jacket, cut short to hit at the hip and features three-front pleats as well as two-back pleats in the form of a V. It has two-rounded copper riveted pockets and metal, sewn-on Levi Strauss & Co. buttons. Within Levi’s® Vintage Clothing’s Miner collection there are two, Triple Pleated Blouses’. One is constructed from Cone Mills selvage Duck canvas, while the other is constructed from a 100% cotton, natural indigo gingham that’s been heavily washed and distressed to reproduce the exact wear pattern of an archival item that was found in a Nevada mine. • 100% Cotton

MINER

61866–0003

S/S 2013

1878 TRIPLE PLEATED BLOUSE Duck Canvas

MINER

18730–0002

S/S 2013

1870 DUCK CANVAS Rigid

These non-denim work pants are exact replicas of one of the oldest surviving garments contained in the Levi’s® Archives. In the beginning, Levi Strauss & Co. was known for riveted denim clothing as well as other durable work wear garments made of a durable canvas known as “Duck.” Levi’s® Vintage Clothing pays tribute to this lesser known, but crucial chapter in the Brand’s history by reviving the treasured archival piece and painstakingly recreating every element, including the sewn-on suspender buttons, cinch back, single back pocket and the pre-501® Jean Two Horse Leather patch. • Cone mills “Dead Grass” duck canvas, exclusive to Levi’s® Vintage Clothing

MINER

18860–0001

S/S 2013

1886s NEVADA Bodie

A Nevada man scouring through an old mining town in 1998 found a pair of Levi’s® jeans from 1886 that had been left in a dusty abandoned mine. Purchased by Levi Strauss & Co. in 2001 and reproduced exactly by Levi’s® Vintage Clothing, these heavily distressed jeans were once worn by a hard working miner in the late 1880s. They feature copper rivets, a cinch back and suspender buttons.

MINER

S/S 2013

MINER’S DAUGHTER – CIRCA 1890

MINER’S DAUGHTER

Life for the miner’s family was as difficult as it was for the miner. The daughters and wives of miners had to be resourceful and hard-working, taking on jobs cooking and cleaning outside of the home, running boarding houses, even scavenging and carrying coal, in order to bring in extra money and resources for their families. For our Miner’s Daughter collection we imagine a woman who takes torn and discarded miner’s clothing, even her children’s clothing, and customizes them into garments that fit her body and taste. She takes a sun-bleached waist overall from the 1870’s and turns it into a skirt. She makes a dress out of the Levi’s® Youthwear Bib and Brace. She adds a feminine back panel to a Front Pleated Blouse and crops it to her size. Even a men’s 1914 LS&Co Shirt becomes both a jacket and a skirt. The collection combines these repurposed men’s garments and a few of the Miner’s daughters own hand-sewn dresses and jackets — all lovingly mended and customized. The Miner’s daughter collection is feminine and tough, thoughtful and distinctive, just like the woman who made it and the woman who wears it.

19207–0001

S/S 2013

KOVERALL

Gravel Bank

Inspired by a 1920s Levi’s® men’s Coverall found in the archives, this one piece jumper features authentic heritage details, but has been customized to make it feminine and easy to wear. The denim collar was cut off and customized and bound with a ditzy spindle fabric in real indigo cotton. The belt is made of a layer of real indigo ditzy spindle stitched together and bleached out to a light blue. The fabric is a lightweight but tough 2x1 indigo selvage denim with a beautiful mottled mid-blue “Gravel Bank” finish. • Easy and loose volume • Fitted at the shoulder and looser towards the bottom • Bottom edge hits mid calf • Center Front Hidden placket • Sleeveless • Deep armhole • Front slash side pockets • Back patch pockets • Mid light mottled finish uneven high and low bleaching • 100% Cotton

MINER’S DAUGHTER

66387–0001

S/S 2013

LS&CO SHIRT SKIRT

Wash Day

This skirt is customized from an extra large men’s Levi’s® shirt from 1914. The skirt hits at mid hip and has feminine gathering below the waistband. The collar strand was turned into a waistband and the armholes into side pockets. The shirt was cut open in the front center with additional buttons added below the placket. It features mix and matched bone and black dome buttons, and has been customized with black and white striped polka dot fabric that is slightly faded, with a soft hand.

MINER’S DAUGHTER

01616–0005

S/S 2013

1919 EL REAL TEE Milk White

The Levi’s® catalogue from 1919—which was the year American women earned the right to vote—featured a collection of “Ladies cotton underwear vests and pants” that had an “El Real” label. The A-lined shaped El Real Tee, a reproduction of one of these garments, has been hand constructed in thin cotton rib and trimmed with feminine satin ribbon and lace detail. It has also been specially dyed to enhance the natural shades and variations. • 100% Cotton

MINER’S DAUGHTER

19407–0001

S/S 2013

1940s TEE Desert Rust

The Levi’s® Vintage Clothing design team found the original version of this unassuming and beautifully weathered tee shirt during a research trip to an abandoned mine in Nevada. For the Miners Daughter collection, they have replicated the fabric and unique distress patterns, but reconstructed it into a sexy and feminine silhouette. • 100% Cotton

MINER’S DAUGHTER

65936–0001

S/S 2013

1914 LS&CO SHIRT JACKET Ecru Black Stripe

The 1914 Levi Strauss and Co. Shirt Jacket craftily combines a men’s shirt and men’s jacket, transforming it into a single distinctly feminine piece. It is fitted at the shoulder, billows out slightly and then is taken in at the waist. It hangs down to the top of the hip and can be worn cinched at the waist or straight. Featuring a slim sleeve, center front closure with customized buttons, it comes in striped black and white fabric with a worn, all over subtle finish. • Center front closure with customized buttons • Fitted at shoulder, billows out slightly then taken in at the waist • Back yoke • Customized buttonholes • Self inside ribbon to cinch in waist at both sides • 100% Cotton

MINER’S DAUGHTER

66383–0001

S/S 2013

POLKA DOT DRESS

Red Dot

A 1950s “Sunday Best” style polka dot dress that nips in slightly at the waist, hits at mid thigh, has a center back button closure. It has two delicate patch pockets on the skirt below the waist. It is made from a luxuriously soft cotton fabric featuring white ditzy polka dots on a red base. Slightly aged. • Self binding at armhole • Round, high neck • Gathers at skirt below waist • 100% Cotton

MINER’S DAUGHTER

66384–0001

S/S 2013

SUNSET DRESS

Soot and Tears

The Sunset Dress is a customized version of an extra large Levi’s® Sunset Shirt, carefully crafted to make a flattering, tunic-style dress. It hits mid thigh, scoops up at the sides and is longer in the front than in the back. It has cap sleeves, delicate patching and a deep armhole. It is made from a 100% cotton fabric that has a blackened sateen finish. • Voluminous Tunic Dress • Longer in the front than the back • Deep armhole • 100% Cotton

MINER’S DAUGHTER

66385–0001

S/S 2013

BIB DRESS

Desert Tide

The top portion of this dress is constructed from a weather-beaten pair of early 20th century Levi’s® men’s overalls and transformed into a feminine look. Voluminous layers of voile, which have been indigo dyed over a vintage ditzy spindle pattern, create the skirt. The buckles have been cut off and replaced with lovingly handworked, customized straps. • Cinched waist • Denim bib and brace top • Dress can be worn with the waistband buttons closed for nipped in waist or open for more casual silhouette • 100% Cotton

MINER’S DAUGHTER

70762–0001

S/S 2013

CUSTOMIZED TYPE I JACKET

Big Sky

Cropped with an A-line shape, this 3/4 jacket is an extremely customized version of Levi’s® famous Type I Jacket from 1936. It features gathering under the back yoke to create feminine volume, narrowing in the shoulder, and it has an additional back panel. There is a hidden pocket in the center pleating and hand-sewn patches with ditzy-spindle and red polka dot fabric. The “Big Sky” finish on selvage denim is bleached out to a light blue with subtle highs and lows, as if it had been left out in the sun. • Gathering under back yoke to create feminine volume

MINER’S DAUGHTER

04756â&#x20AC;&#x201C;0002

S/S 2013

BASKETWEAVE BELT

Black

A big American brass-buckled belt in soft cowhide leather with an all-over embossed basket weave. It also features detachable brass snaps.

ACCESSORIES

04757–0003

S/S 2013

PAINTED BELT

Multi Color

Inspired by the bold, flashy styling of the Hot Rod look of the late 1950’s, this cowhide leather belt is decorated a multi-color painted pattern and features a vintage silver colored buckle. Made in Italy

ACCESSORIES HOT ROD

05088–0008

S/S 2013

SUSPENDERS

Ecru

Levi’s Vintage Clothing has accurately reproduced this pair of suspenders that were originally sold through the Levi’s® catalogues in the 1920s—a time when all pants were kept upright by suspenders instead of belt loops. They feature heavy elastic cotton tape with light leather straps. Made in Italy

ACCESSORIES

05088–0007

S/S 2013

SUSPENDERS

Grey

ACCESSORIES

09876–0003

S/S 2013

SUSPENDERS

Indigo

ACCESSORIES

08132–0008

S/S 2013

BANDANA

Hot Rod

Levi’s® Vintage Clothing’s bandanas are available in 3 different styles: Miner features an indigo color with white vintage ditsy spindle pattern artwork, Hotrod comes in black with flashy pink print and all over lucky doll art work, and the Saddleman features classic Levi’s® Western style art. • Allover lucky doll artwork • 100% fast wash on side integrated with the artwork Made in Italy

ACCESSORIES HOT ROD

08132–0007

S/S 2013

BANDANA

Indigo

Levi’s® Vintage Clothing’s bandanas are available in 3 different styles: Miner features an indigo color with white vintage ditsy spindle pattern artwork, Hotrod comes in black with flashy pink print and all over lucky doll art work, and the Saddleman features classic Levi’s® Western style art. • Indigo color with white discharge ditsy spindle pattern based artwork • 100% fast wash on side integrated with the artwork Made in Italy

ACCESSORIES MINER

08132–0009

S/S 2013

BANDANA

Brown

Levi’s® Vintage Clothing’s bandanas are available in 3 different styles: Miner features an indigo color with white vintage ditsy spindle pattern artwork, Hotrod comes in black with flashy pink print and all over lucky doll art work, and the Saddleman features classic Levi’s® Western style art. • Levi’s saddlemen artwork • 100% fast wash on side integrated with the artwork Made in Italy

ACCESSORIES

09832–0001

S/S 2013

WELL DONE TODAY BELT

Cognac

A thick cognac-colored belt made from a soft but durable cowhide and inspired by belts that hardworking miner’s wore in the late 1800s. The words “Well Done Today” are hand carved into the leather and extra holes have been punched by hand. Made in Italy

ACCESSORIES MINER

09835â&#x20AC;&#x201C;0001

S/S 2013

BONNEVILLE BELT

Black

A tribute to the wild paint jobs that have become synonymous with hot rod culture, this cowhide leather belt, named after the salt flats in Utah where the fastest land vehicles in the world raced, is emblazed with hand painted flames that streak back from the nickel-color brass buckle. Made in Italy

ACCESSORIES HOT ROD

09838â&#x20AC;&#x201C;0001

S/S 2013

ROSE BELT

Multi Color

A thick brown-colored cowhide leather belt that under goes a two-step molding process in order to achieve the 3D-rose embossed finish. Made in Italy

ACCESSORIES MINER

09882â&#x20AC;&#x201C;0001

S/S 2013

CACTUS SCORPION BELT

Cognac

A classic hand painted cowboy style belt made from cognac leather. The big metal buckle is attached to the leather and the belt closes with a back pin on the buckle. Made in Italy

ACCESSORIES MINER

09892–0001

S/S 2013

MINER’S DOUGHTER BAG

Indigo

A large, cloth handbag similar to the type made popular in rural America in the early 1900s. Constructed from multiple different patterns and colored with indigo overdyed with tea to give it a dirty look. The bag closes with a small rope coming out of piping finish.

ACCESSORIES

MINER’S DAUGHTER

09894–0001

S/S 2013

LAUNDRY BAG

Rigid

Based on a Levi’s® laundry bag from the 1970s, this simple piece comes in a rinsed selvage denim and has a small “E” Levi’s tab. • Cotton ecru cord • Selvedge finish on inside

ACCESSORIES

09895â&#x20AC;&#x201C;0001

S/S 2013

BANDANA TOGGLE

Dark Brown

This simple but beautiful device is designed to cinch the two ends of a bandana together so that it can be worn around the neck. Made from a thick, heavily embossed cowhide leather thatâ&#x20AC;&#x2122;s been hand sewn together with waxed cotton yarn.

ACCESSORIES MINER

09896–0001

S/S 2013

WELL DONE ME WALLET

Dark Brown

This 19th century-style leather wallet is inspired by the “wallets” miners of that period used to carry dollars and change in. It has a raw edge flap and a leather strap with a rope loop. The leather is aged and the snaps are rusted. It also has a flap pocket inside for coins and a compartment inside for bills and notes. Made in Italy

ACCESSORIES MINER

09897–0002

S/S 2013

BOW TIE

Chambray

This is a classic bow tie similar to those worn by the fancier gentlemen of the American West during the late 19th century. It comes with a small metal adjuster and is available in either indigo check or chambray. Select versions are also displayed on a cardboard cutout of Levi Strauss’s head. • Adjustable with small metal adjuster Made in Italy

ACCESSORIES MINER

09897–0001

S/S 2013

BOW TIE

Check

ACCESSORIES MINER