Luxury Properties Marketing Proposal 123 Anywhere Street Hilton Head Island | South Carolina
Presented by: AGENT NAME 111.111.1111 Agent.Name@raveis.com September 20, 2023
123 Anywhere Street | Hilton Head | South Carolina
Marketing Proposal The below luxury marketing plan is based on a 12-month listing with marketing starting in October 2023. Our cross-channel marketing campaign will target luxury property buyers in print and online - locally, nationally, and globally.
Photography & Media •
Digital photography (interior/exterior)
•
Drone photography
•
2D floor plans
•
Lifestyle video
Website Distribution •
Website advertising including photo gallery and tour on: o
Raveis.com
o
luxuryhomes.com
o
luxuryrealestate.com
o
uniquehomes.com
123 Anywhere Street | Hilton Head | South Carolina
Marketing Proposal Print Publications •
Unique Homes Magazine, November/December 2023
•
Experience Luxury, Spring 2024
Social & Digital •
Luxury Report via Ramp Analytics – real time hits via social, web, property activity log & open house data
•
Facebook featured property, October 2023
•
Pinterest board “House of the Day”, October 2023
•
William Raveis Pinterest page – posted to appropriate lifestyle boards
•
William Raveis YouTube featured tour, October 2023
•
LP Social Video, short vertical video for social media, October 2023
•
Luxury Properties Digital Brochure – a digital piece showcasing your new listing and all it has to offer, October 2023
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Luxury Properties Portfolio of Homes – sent to brokers worldwide, subscribers, qualified buyers, posted to raveis.com & various social networking channels, Winter 2024
•
Raveis TV (property on display in 140+ Raveis office locations), October 2023
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Boost by HomeSpotter, targeted digital campaign, 3 weeks, October 2023
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Google targeted web banner advertising, affluent homebuyer, March 2024
All marketing dates in this proposal are estimated.
123 Anywhere Street | Hilton Head | South Carolina
Website Distribution
Professional Photography Good photography is critical to a listing when advertising across multiple platforms. Professional photos will bring out the best features in each room of your home while also bringing in the best natural light, displaying your home in the best possible way.
FACTS • Homes with high quality photography sell 32% faster. • 87% of homebuyers who searched for a home on the internet found photos amount the most useful features.
William Raveis
Professional Drone Photography Aerial and drone photography can highlight a property in a way that other photography cannot. It shows the property in its surroundings and also at unique angles. In addition to showcasing the property’s land, it can show proximity to the ocean, golf courses or other landmarks. *According to FAA regulation: drones can not fly within 5 miles of any airport.
William Raveis
2D Floor Plans Two-dimensional floor plans are measured and generated on-site by one of our professional luxury properties providers.
AUDIENCE The finished floor plan will display the home’s complete interior with room labels, objects and dimensions. Potential buyers can quickly see if the flow of the home will meet their needs.
William Raveis
Lifestyle Video Production A lifestyle video can clearly communicate the “wow factor” of a home. It can tell the story that photos alone cannot. With our professional and creative scriptwriters, the video should evoke emotion and communicate to the buyer what it would feel like to live and entertain in the home. According to the National Association of Realtors 45% of buyers find video tours to be very useful, and more than half of buyers have done research specifically for videos of houses for sale. Luxury Properties’ lifestyle videos will appear on Raveis.com, YouTube, Facebook, along with other associated luxury websites.
William Raveis
Photography & Media
Raveis.com Comprising a suite of comprehensive tools, and one-stop shopping, raveis.com is a must see website for any buyer or seller. Raveis.com receives international traffic and is translated into over 90 languages.
WEBSITE STATISTICS Annual global visitors: 10M Annual global hits: 1B
TOP VISITING COUNTRIES United States • Brazil • China Canada • Germany • India Australia • UK • South Korea
William Raveis
LuxuryHomes.com LuxuryHomes.com is a global leader in hosting the world’s most exceptional real estate and providing opportunities into key markets worldwide. Working with the industry’s top agents and brokers to represent spectacular properties, exclusive estates, and extraordinary developments from all over the globe.
WEBSITE STATISTICS Hits per month: 23M Unique visitors per month: 821K Monthly page views: 912K Search engine key words: 2K TOP VISITING COUNTRIES United States: 46% Canada: 32%
William Raveis
LuxuryRealEstate.com LuxuryRealEstate.com showcases luxury properties within the Who’s Who in Luxury Real Estate network of 424 brokerages in 38 countries. It ranks No. 1 on Google, Bing and Yahoo for luxury real estate and multi-million-dollar listing searches. It attracts traffic from over 230 countries/territories. WEBSITE STATISTICS Monthly visitors: 235,169 Visits annually: 3.3M Active listings: 60K+ Countries with active listings: 61 Average listing price: $7.7M Total inventory: $276B+
TOP VISITING COUNTRIES United States • China • Czechia Canada • Japan • United Kingdom Germany • Australia • Netherlands • France William Raveis
UniqueHomes.com UniqueHomes.com is one of the world’s most popular luxury homes websites. Complete with photos and detailed information for thousands of properties from around the world. Unique Homes blog publishes information on high-end real estate trends, editorial focused on many aspects of the luxury lifestyles, and much more.
WEBSITE STATISTICS Average unique visitors: 9M Average page views: 28M Male 77% / Female 23% Age: 45 DISTRIBUTION 100,000 total print and digital circulation per issue spanning 80 countries
William Raveis
Print Publications
Unique Homes Unique Homes is a must-read for affluent individuals interested in high-end real estate. Today it is easily one of the most recognized magazines of its kind in the world. Each bi-monthly issue of Unique Homes provides savvy real estate professionals with a high quality marketing vehicle that immediately sets them apart from their competition. AUDIENCE Average age: 41 Average net worth: $4.525M Average value of real estate holdings: $3.5M+ Own two or more homes: 40% DISTRIBUTION Print & digital circulation per issue: 100K Countries: 80 • Domestic & international newsstands, select first class airlines lounges and subscriptions • Mailed to homes valued at $5M or higher across the US and leading agents William Raveis
Experience Luxury Showcase your exceptional properties in Mansion Global’s Experience Luxury supplement, a oneof-a-kind publication inserted into The Wall Street Journal’s weekend edition and targeted to highnet-worth subscribers within the most affluent zip codes and markets in the U.S. AUDIENCE Average age: 52+ Male: 67% / Female: 33% Average household income: $418K
DISTRIBUTION To Wall Street Journal print subscribers: 100K TOP ZIP CODES • New York • Los Angeles • San Francisco Miami • Chicago • Boston • Dallas • Houston Washington D.C. William Raveis
Social & Digital
Boost by Homespotter Boost ads appear across the web, Facebook and Instagram. The ads can appear in a users newsfeed on dektop or mobile. The ad links to a website, video or virtual tour. The target could be to a specific area of homebuyers or to a custom audience. User interaction is tracked and the emails are provided for follow-up. CAMPAIGN DETAILS Campaigns run for 4 weeks Ad views estimated at 12,000
William Raveis
Google Behavioral Targeting An online banner ad that can target a specific consumer by placing an ad on the websites and apps they visit on their computers, tablets, and phones. Google is able to identify these specific types of consumers and then your ad is delivered to the specific consumer that has been selected. Home Hunters are ready to make a move and they’re actively searching for residential real estate.
CAMPAIGN DETAILS Campaigns run regionally for 30 days Manhattan impressions: 100K Boston impressions: 75K Naples impressions: 50K Palm Beach County impressions: 100K TARGETING OPTIONS Home Hunters Affluent Home Hunters
William Raveis
Luxury Properties Digital Brochure The Luxury Properties Digital Brochure is a digital piece showcasing your new listing and all it has to offer. Exclusively for properties enrolled in the Luxury Properties Division, this brochure is the perfect way to advertise your property to potential buyers or attract future clients.
The clean, sleek look of the brochure includes photos that best capture the lifestyle the property exudes. Carefully curated by hand, this brochure will provide a bonus to your property. The shareable link created in the platform Flipsnack, includes agent branding, property videos, and links to your listing on raveis.com. Share it, print it, or link it to an email blast.
William Raveis
Luxury Properties Digital Magzine The Luxury Properties Digital Magazine showcases William
Raveis Luxury Properties throughout the Northeast and Florida. Each magazine has a different feature and is interactive. It is a must read! REACH • Email distribution: brokers worldwide, subscribers, all Raveis current and past customers, industry professionals and more • Raveis.com premium positioning: featured on the homepage, and on all luxury properties detail pages
ENGAGEMENT Page views: 53,112 Average time per visit: 4 minutes William Raveis
Luxury Properties Facebook Page The Luxury Properties Facebook Page offers visitors a reason to check back daily. With great properties, recently sold homes, and the latest in industry and technology news.
VISITOR PROFILE - 2023 Monthly engagement: 2,917 Most dominant age group: 45-54 Male: 39% / Female: 61%
TOP VISITING COUNTRIES • United Arab Emirates • United States • Pakistan • India • Bangladesh • Canada • Italy • United Kingdom • Brazil • Mexico • Saudi Arabia • Egypt • Turkey
William Raveis
Luxury Properties Vertical Videos The Luxury Properties Vertical Video is designed exclusively for your social media needs. This short video is under 30 seconds long and highlights the most attractive angles of your property. Our vertical layout allows for ease when sharing on almost every social media platform.
Short videos are trending and the perfect way to catch the eye of a potential buyer or future client. The clean, branded look is an engaging piece of content that will play on repeat. Carefully curated by hand, this short social video will provide a marketing bonus to your property. Share it, post it, or send it to your client list.
William Raveis
William Raveis Pinterest Page Pinterest is a virtual pinboard that lets you organize and share all the beautiful things you find on the web. People use pinboards to design their homes, organize their favorite recipes and plan dream vacations. VISITOR PROFILE - 2023 Monthly impressions: 64.41K Male: 31.6% / Female: 60.7%
TOP 5 COUNTRIES • United States • Canada • Brazil • Mexico • India
SAMPLE OF WILLIAM RAVEIS BOARDS • Aerial Views • Waterfront Living • Antique Homes • Personal Athletic Clubs • Amazing Kitchens • Luxurious Baths
William Raveis
Raveis TV See your properties on display on Raveis TV, a running slideshow in all 145+ of our office locations. Our most beautiful and high end listings from all of our coverage areas will circulate providing added exposure. This is viewed daily by Raveis agents within our footprint on office computers, and often to the public within a window display, 24/7.
William Raveis
William Raveis YouTube Channel The William Raveis YouTube Channel has a Luxury Properties play list showcasing our featured home tours, slide shows with amazing features of these homes, plus much more. 675,400+ post views and growing. VISITOR PROFILE - 2023 Monthly views: 1.3K+ Male: 59.4% / Female: 40.7% Most dominant age group: 34-44
YOUTUBE STATISTICS • Over 5B+ videos are streamed every day on YouTube with 1B+ users visiting the site every month. • YouTube reaches more US adults ages 18-44 than any cable network. • YouTube is localized in 88 countries and across 76 languages. William Raveis