CREATIVE STRATEGIES
TABLE OF CONTENTS Introduction 4 Who am I as a designer?
5
Reframing the problem
15
Pattern Breaking 21 Fund Raising 27 Vision Calibration 37 Perspective Shift 43 Remix Creativity 49
INTRODUCTION These short term projects are basically exercises using different methodologies of creative thinking. The assignment provide a problem that needs to be solved, but the solution’s process, as viewed in this book, is thorough and exploratory. It is an exploration of problem solving in different technics. This book showcases a process of thinking rather than a finished product of design.
//
MENTOR: Fridolin Beisert
Art Center College of Design
Summer, 2012
WHO AM I AS A DESIGNER? // ASSIGNMENT:
Investigate the following question: Who are you as a designer? Think of this assignment as a creative self portrait. Develop a series of ideas, and then bring in your final design solution together with the process pages that illustrate your problem solving approach and your editing process. Choice of medium and execution are entirely up to you, but make sure they clearly highlight your strength in a unique way.
WHO AM I? >> concept driven
>> colorful
>> “out of the comfort zone” life
>> self observed
>> obssesive
>> having a reason for all
>> advocate of my ideology
>> reality creator
>> exaggerator
>> a “what if” person
>> opinionated
1. A really ugly poster with the worst things, using drop shadow and 5 different fonts
2. something extremely colorful?? 3. propaganda towards what I believe in 4. propaganda towards what I don’t believe in
IDEAS
Asking other people how they see me:
>> Propaganda towards the 1% :
Why do I want to be a designer? >> went to a private science school and always thought different.
>> thought something was wrong with me
>> always loved the colorful markers in the store
>> when I saw Art Center I finally met “the one�
>> used to paint and draw as a kid
>> nothing that I did before felt right
What do I do in my design process? >> I let it out. I talk about it.
>> I present my idea to many people, and I listen to myself
>> I use language
>> I use communication
>> I would never go to a deserted island, unless I can take everyone with me.
WITHOUT THE PEOPLE IN MY LIFE I AM LIKE AIR
Place I lived in the world and connection I made
A wooden box containing a plastic ball that cannot fall because of the thread networks. A physical representation of me as a designer.
REFRAMING A PROBLEM // ASSIGNMENT:
Reframe [one] of your classmate’s problems into a new one. The result should be in a form of a question and be an improvement compared to the original one. Answer the new question. Document your process and be prepared to present it.
Derrec’s Question:
How can I be more healthy? Why:
US is spiking in terms of obesity.
REFRAME 1 //
Being healthy is a personal state, it is not an action. Are you sick at the moment? in order to convert it to an action, you should reframe the question: How can I live healthier life. Or, how can I treat my body in a healthier manner?
2 //
Living in an environment that tents to spike in terms of obesity is definitely an effect but not a cause for not being healthy, or not treating our body in a healthier manner. Therefore an option for reframing the question would be: How can I go around my non-healthy environment?
3 //
Are you afraid that your non-healthy environment can affect your way of treating your body? If so, you should know why. How can I be more aware of the food I’m consuming, and the lifestyle I’m having?
4 //
Since lifestyle is a manner of priority, and taking an action to live healthier life is realistic. reframing the question again would be: How can I change my priorities to live a healthier lifestyle?
A solution to a problem of this kind would be a map that will show all the options leading to others. This way a firm conclusion can be made.
EXERCIS SACRIFICE OTHER ACTIVITIES
LIVING HEALTHY
DO THINGS I LIKE
FOOD
EXERCISE
DO CARDIO
QUIT BAD HABBITS
DO THINGS I LIKE
BASKETBALL
RUNNING SURFING FOOTBALL
BASKETBALL
SACRIFICE OTHER ACTIVITIES
QUIT SMOKING
SIGN TO THE GYM
QUIT DRINKING
LEARN FITNESS
RUNNING SURFING FOOTBALL
QUIT DRUGS
MAKE TIME FOR IT
LEARNING HOW TO COOK
TAKE A PERSONAL TRAINER
HEALTHY
MAKE TIME FOR IT EXERCISE SMARTLY
SACRIFICE OTHER EXPENCES
HEALTHY
MAKE MY OWN FOOD
LEARNING THE INGREDIENTS
DO CARDIO
SACRIFICE OTHER ACTIVITIES
COOK EVERYDAY
SIGN TO THE GYM
COOK ONCE A WEEK & FREEZE
EAT OUTSIDE
T P T
HEALTHY EXERCISE SMARTLY
MAKE YOUR OWN SALAD DELIS
MY GIRLFRIEND’S
EAT AT TRUSTED SOURCES
MY MOM’S HOUSE
ACTION PRIORITY AWARENESS
PATTERN BREAKING // ASSIGNMENT:
Using the principles of Patter Breaking, create a new concept for as Art Center Souvenir. Go for uniqueness and break away from cliches but also capture the ACCD essence. Avoid any concepts that are from the “verboten� list, but do think about what shape and form an Art Center Souvenir could take. This could be sold at the student store or be a give-away for guests or visitors. Ask yourself: what is the Art Center essence?
What does Art Center Do to Students? Problem Solving learning Ego—Let go “Precious” Design Detachment Broke but happy Feel alone, but understood Vitamin D deficiency
What is Art Center? A Bauhous Factory Home for the mind A black strange building
1. Picture collage of naked ACCD students 2. A before and after picture 3. A repetitive button that constantly complains
IDEAS
SOLUTION: A collection of Art Center — Say No More Push Buttons. >> I’m Tired!!! >> OMG! Laundry!!! >> When am I gonna graduate? >> I hate this place! >> Damn, I got another ticket! >> I wish I knew Korean.. >> I’m soooooo broke!
FUND RAISING // ASSIGNMENT:
Using supplied wood from the Arboretum, create a concept that will be auctioned at a curated exhibit to benefit the tree fund. This exhibit is entitled “Forces of Nature” and commemorated the over 200 trees lost during the great windstorm of 11’. Your mission, should you accept it, is to produce one of multiple designs that have the potential to achieve the highest price possible for this noble cause.
Among all the ideas that I was thinking about, I was also thinking about the Arboretum as an institution and its values. I realized that it is a big bank of tree that can be easily vanish from the world without nobody being worried about the manor. I then decided to create a wooden sculpture that is an abstraction of our earth and what we really relay on.
The first question I ask ourselves as human beings:
The second question I ask ourselves as human beings:
BRONZE
WHAT DO I HAVE?
WOOD
HOW DO I START?
WHAT TOOLS?
CLAMPING
DRILLING?
OPENING
SANDING
COATING
LOOKING
SANDING
Left: Pasadena Independent press release photos. The auction will be held at the Arboretum in November, 2012.
VISION CALIBRATION // ASSIGNMENT:
The company Unilever has been seeing sharp declines in the sales of one of their main products: Popsicles. They have hired you as a creative director to calibrate their vision with a concept that will bring their sales back up. You will present your idea to the client for evaluation.
Name
Solutions
The name popsicle has its equity. It is a brand that became a part of a language. It has history and related to an experience.
>> Bring back the story to popsicle >> Create a new story for popsicle >> Combine the two
Problem
Key words
Popsicle is basically iced sugar water. The notion of the people has changed, and they no longer have the story of the popsicle and they do look at ingredients.
>> >> >> >> >>
1.
Freedom Summer Playfulness Refresh Nostalgia
Create stories. Each flavour has a story to tell, and the kids are collecting the stories: Maybe through characters.
2. The idea of cool and cold. Naming the flavours with glaciers names: Greenland etc..PROBLEM---less of the kids market. 3. The idea of friendship. Starts something new but also brings us back to the nostalgic days of sharing.
Every flavour will have a friendship: Me & Mom. Me & Dad.
IDEAS
PERSONALIZED FRIENDSHIP In popsicle the characters not only represent the flavor but they can be named by the kid and get collected
PERSPECTIVE SHIFT // ASSIGNMENT:
Design a mobile/windcatcher using a perspective that is different from your own view point. This “perspective shift� can be from another designer, a pictorial character, an animal, anaesthetic, a culture, a major or any other element that allows for a rich source of inspiration and creativity.
1. The first stage is to look at other mobiles and examine how they function. 2. The second d stage is to analyze how I would approach the design and solve the problem. 3. Finally, how would someone else approach it. Looking for interesting designers.
JUNIOR FRITZ JACQUET Jacquet Fritz Junior carved them out of toilet paper rolls.
Next time you find yourself out of pa-
per, instead of slamming the roll on the floor, see what you can make with it while killing time on the crapper. That’s not all though; Jacquet is an self-taught origamist and works with all sorts of paper to create awesome renditions of trees and more. My first behavior is to go and buy what I need, after I planned my project. This time I will only use what I have.
ONE: LOOKING FOR SCRAPS
FORMING A SHAPE
TWO: FINDING SOME COLOR
THREE: SEEING THE POTENTIAL
A PHYSICAL PERSPECTIVE SHIFT In the process of thinking with color and light, I realized that one of the next solution would be to change the viewer’s perspective. And so I did. I though about only viewing the mobile from the bottom, like a baby in a crib.
REMIX CREATIVITY // ASSIGNMENT:
Remix creativity around a theme that appeals to you. Make it amazing.
CLICHES: Go with them or break them MY NEW LIFE: Simplify your life --- the more we know the less we need MEDITATION: Staying focused on one thing
SEMIOTICS: everything can be narrowed down to a symbol.
WHAT IF OUR WHOLE LIFE WERE PICTOGRAPHS? What is the essence of a person? >> A big thing he made in his life, a mark he left >> his passion, his belief >> his happiness
Pictos for humans. The People who Left their Mark in the World
Madonna