Ravit Bennier's Portfolio

The real magic lies not in seeing new landscapes, but in having new eyes.

—Marcel Proust

Endless shades and tones, infinite palettes and discoveries have illuminated my path in life. I have put my foot on all the continents and the journey continues to color my perceptions, change my beliefs and transform my work. Mountaineering the Himalayas and surfing the azure seas of the Atlantic Ocean have left an indelible mark that finds its way into my design.

The more I learn, the more I want to see and this spirit has made me a fearless risk taker and better problem solver fascinated by the world and its diversity. This search for hues stimulates and fuels my work.

Introduction

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Branding and Identity Zing Energy Brand Client : Zing, Inc. Project : Zing packaging branding and identity Instructor : Candice L贸pez

Zing Energy Brand Zing moves away from the clich茅s of package design reflected in traditional Japanese teas. An energy drink and food consumed by active youth, the Japanese theme of this product is incorporated through an anime style taken to a trendy extreme. Each flavor communicates its own personality. These characters are female manga who claim a special power that is absorbed after consumption.

This develops a relationship between the consumer and the character distinguishing the brand from other flavored energy drinks in the market. Vibrant colors of yellow, orange, magenta, green and cyan contrasted with black and white were chosen to convey momentum, speed and ever changing lifestyle. Each product is differentiated by one color from a selected palette and texture is applied to transmit the extreme style. The slanted, deconstructed Japanese typeface used for the mark invokes the rapid pace of youth culture with black tin boxes to contrast the bright color and bring and urban edge to the form. A nod to sustainability, the sturdy refillable containers protect the product. Zing offers tea in both powder and bag form to meet the fast-paced life of consumers.

energy- seis lime-raimu forest-haya tea- ti, ti-, c youth- jaku yu-su, seine strawberry-

greentuck energy tea

energy tea stands for lifestyle, youth and fun made only from natural ingredians

stands for lifestyle, youth and fun made only from natural ingredians

limonamun energy tea

stands for lifestyle, youth and fun made only from natural ingredians

shou, konki, sutamina, enerugisshu. u, sekkai ashi, shinrin, mori cha tea ushou, wakamono,energy jakkan, wakasa, energy tea en - sutoroberi-, ichigo

hunchpunch stands for lifestyle, youth and fun made only from natural ingredians

stands for lifestyle, youth and fun made only from natural ingredians

Zing energy tea bags and tea cup

Zing coasters and energy tea powder

Zing energy drinks

Branding

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Zing boost beans

SAKKURAH P OW E R O F I M M U N I T Y Sakkurah learned from a young age the value of health, nutrition and inner beauty. Legends spoke of her relatives living past the age of 200 years. Sakkurah thrives on the discipline of martial arts and exercise is the foundation of her

life. She grew up in the hills of Mt. Fuji and her village is rarely visited by outsiders. She was inspired to create a potion that would cure the sickest villager by the rare plants in her area. Her gift to the next generations is invaluable.

S H I Z U M A H P OW E R O F C O N C E NT R AT I O N Shizumah seems quiet but her mind is always working and thoughts are focused. She grew up inTokyo, Japan, taking advantage of living in a big city and all it had to offer. Touring museums and libraries led her to excel in her school-

ing. Her amazing concentration naturally led to her mastery of ancient mind control, a skill passed down from sensei to sensei. Predicting bad intentions and using her powers for only good purposes, she helps keep Tokyo safe.

S AT S U K K I POWER OF STRENGTH Satsukki’s life is never dull. Introduced to her power sword when she was young she became enthusiastic about Aikido.

Then she mastered the Samurai sword martial art moves.Thrilled by the energy of these arts Satsukki gained more and

more strength. No Samurai can defeat her in Aikido, and her goal is to pass her knowledge on. Born in Ishikawa, Japan, a small village by the ocean, her grandfather was an Aikido master of ages and she inherited these profound gifts.

Sakkurah learned from a young age the value of health, nutrition and inner beauty. Legends spoke of her relatives living past the age of 200 years. Sakkurah thrives on the discipline of martial arts; exercise is the foundation of her life. She grew up in the hills of Mt. Fuji and her village is rarely visited by outsiders. She was inspired to create a potion that would cure the sickest villager by the rare plants in her area. Her gift to the next generations is invaluable.

Shizumah seems quiet but her mind is always working and thoughts are focused. She grew up in Tokyo, Japan, taking advantage of living in a big city and all it had to offer. Touring museums and libraries led her to excel in her schooling. Her amazing concentration naturally led to her mastery of ancient mind control, a skill passed down from sensei to sensei. Predicting bad intentions and using her powers for only good purposes, she helps keep Tokyo safe.

Satsukki’s life is never dull.

Introduced to her power sword when she was young she became enthusiastic about Aikido. Then she mastered the Samurai sword martial art moves. Thrilled by the energy of these arts Satsukki gained more and more strength.

No Samurai can defeat her in Aikido, and her goal is to pass her knowledge on. Born in Ishikawa, Japan, a small village by the ocean, her grandfather was an Aikido master of ages and she inherited these profound gifts.

Identity Manual

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Sponsored surfer, Anne Halsey, Zing 09’

Many people look up to pro surfers. They treat the most difficult water sports in the world with passion and enthusiasm and are extremely diligent. They are masters of high energy. Sponsored competitors will boost brand awareness through the presence of the Zing identity on boards and bathing suits.

Zing bag, shoes and bikini

bag

Remember, color is not just color, but mood, temperature and structure.

—Van Day Truex

Introduction

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Branding and Identity Shen Boutique Hotel Client : Shen, Inc. Project : Shen Packaging and Identity Instructor : Candice López

The Shen Hotel The Shen is a unique getaway to exciting seventeenth century Shanghai. This boutique hotel, named after the great river that crosses the city is located in the coves of La Jolla. Nature, combined with ancient art and culture set the tone for Shen hotel’s opulent visage, where affluent visitors aged 30-45, escape to the historical splendor of the old city.

This retreat contrasts the typical corporate hotel feel of the nearby Hyatt and abandons the standard California feel that neighboring hotels embrace. In order to convey the slower pace of life in the ancient orient, the color palette is grayscale complementary. The mark encloses the Chinese words meaning spiritual life and this signature communicates atmosphere taking visitors back 400 years. The type was inspired by Asian calligraphy, yet all characters were hand drawn to achieve the genuine feel of Chinese woodcuts.

Shiku

Process

媽麻馬罵嗎

umen 29

Shen Hotel room welcome kit

Shen Eco-Cab and hotel amenities guide

Shen robe, stationery and business forms

Color is the most direct route to the emotions of your audience.

—Lori Seibert

Branding and Identity Ming Art Gallery Client : Shen, Inc. Project :Ming Packaging and Identity Instructor : Candice L贸pez

Ming Art Gallery This cultured modern art gallery located in the Shen Hotel offers antiques, art pieces and historical memorabilia of the 17th century Ming Dynasty in Shanghai. Since the art of this period is so unique and distinguishable, this exclusive group of work would appeal to the affluent customer base of the Shen Hotel. A tertiary palette of rich green and red signifies sophistication for the identity of the gallery. The modern typeface reflects the clean, minimal installations in the gallery while contrasting the ancient style of the artwork.

The form of the packaging is geometrically pleasing while abstract to address the sophisticated mood of the gallery.

A product directory in the form of a little swatch book was invented to allow guests at The Shen Hotel quick and easy access to the gallery and other hotel services. Simplicity and clean style are the main concepts in the directory leaving a lasting impression on visitors that seek escape to ancient Shanghai.

Process

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大 明 國

Ming poster tube and sculpture gift box

Ming pocket art directory, front and back

The whole world, as we experience it visually, comes to us through the mystic realm of color.

—Hans Hofmann

Introduction

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Identity and Posters Client : Upturn Project : Upturn Poster Campaign Instructor : Candice L贸pez

Upturn This collaborative project was designed to create a national economic upturn by empowering citizens to embrace and promote local businesses and culture. Our goal was to educate communities that local business activity develops sustainable capital, materials, labor and consumption. As someone who has started several independent businesses I was passionate to create a poster encouraging others to foster the free market. My poster shows a woman nurturing her own business and storefronts as stair steps. This visual metaphor is used to emphasize that small businesses build a stronger economy. The simple silhouettes of local buildings in a twilight blue tone was contrasted by a splash of modern yellow. The logo features an upturned arrow to highlight the principle that the future of this economy is in our hands.

grow an edible

lawn

Cultivate food awareness.

Melissa Reese

EN

OP Support local restaurants.

Let’s thrive together.

Support local restaurants.

Tokiko Kinoshita

Angelina Stamos-Guerra

Bekka Palmer

Darya Doktorsky

Grow your own business

Enhance your community

I owe my color sense to crayons.

—Angelo Rafael Donghia

Stationery Package & Personal Identity Client : Ravit Bennier Project : Identity, Stationery package & Promotional piece Instructor : Candice LĂłpez

Self Identity The process followed in creating my personal identity was challenging but beneficial. It took time to understand how to incorporate all the elements of my style and values into one mark but once accomplished the process became natural and instinctive. Addressing the fine line between my personality and visual voice led me to utilize a bird symbol created from Hebrew letterforms meaning “freedom.� Old Hebrew letterforms represent my cultural heritage and passion for ancient type. A sans-serif font was used to develop the round shape of the bird. Specimens of ancient Hebrew letterforms on the stationery design convert text information to a shape reflecting my style. The monochromatic colors filling the rusty texture are part of my deconstructive approach. Applying this to the shape of the mark creates sophistication and harmony leading to a juxtaposition of clean shape and rugged style evoking the emotion of freedom.

Introduction

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��

freedom of move

reedom of expression

ement

Personal stationery

Chinese theme boutique hotel and pictographs

Marks

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Chinese art gallery Personal mark Musical theatre play Israeli consulting company Energy food products Urban theater play

Photography

Rob Stephen, project photography John Lender, Ztracen, cherry vega, Smashing Magazine, Digital Vision, Sinnimore, View-Askew, Denis Collete, MoonJaze, Ozez Ezer, Engin Korkmaz, Design Commission’s photostream, Alistair Nicholas, Frank Schacht, Yewenyi, vagabondjourney.com, chinesecalligraphysets.com, neoskill.com.

Modeling

Anne Halsey, Cassie Mitchel, Natalie Walton, Christine Ballard, Jonathan Fletcher and Sharon Darey

Vendors Help and support

Michael and Clyde–Inscriptu, Ridout, Blend Sharon Darey, Michelle Ben-Zaken, Anne Halsey, Sylivia Martinez, Bekka Palmer, Melissa Reese, Tokiko Kinoshita, Angelina Stamos-Guerra, Darya Doktorsky.

My partner and best friend–Stephen Andrews My inspiration, mentor and ally–Candice Lopez