DISCOVER CHINO VALLEY TOURISM
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he Office of Economic Development has launched the Town of Chino Valley’s first-ever tourism campaign in partnership with the Arizona Office of Tourism. This cooperative program between the Arizona Office of Tourism and the Town was awarded in 2020 and consisted of a full branding campaign (website design, brand, logo and more), Google ads, TripAdvisor, geotargeted display ads, Visit Arizona marketing, rack cards, a Local First Arizona community profile page and two Lamar billboards in the Phoenix area. The online campaign wrapped up with more than 1.4 million impressions! The Town partnered with Mountain Mojo Group out of Flagstaff to create a brand kit, website and logo. The firm also offered its photography and videography services. In what took a year of creative engineering, discoverchinovalley.org was born. Don’t forget to check out the video with music toward the bottom of the home page. You can also find all upcoming events through the home page. The Town’s economic development department hosted a community rural round table that invited about 30 stakeholders to get involved and talk about why they love Chino Valley. The Town loved it! We then partnered with Local First Arizona to create a community profile page. Visit localfirstaz.com/explore-az and click on Chino Valley to see the results. Once the website was ready to launch, we were ready to hit the ground running on the remainder of the campaign. Some of the slogans that came out of the campaign were “Come up and cool down” and “Cooler than you’d think.” Both were used on the billboards. Also, “Escape to wide open spaces.” Chino Valley has the best off-roading in the quad cities and routes that will take you from Perkinsville Road to Jerome, Williams and Sedona. Tourism in the Town is primarily outdoor recreation, but we also have some amazing and unique restaurants, an amazing vineyard with wine tasting and weekend music, plus a great brewery!
2022 • ECONOMIC DEVELOPMENT
CHINO VA LLE Y, A Z
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