_____________ leave an impression
_____________ rayogram
rayogram is a twenty-three year-old New York design agency whose creative strategies leave an impression. What differentiates us is our commitment to each client’s project-at-hand and mission-at-large. We are a cross-disciplinary studio of diverse design professionals designing brand strategies, collateral, publications, websites, and apps with a deep understanding of legacy brand guidelines and forward-thinking best practices. We value each client relationship as a strategic partnership. Some of the world’s most innovative companies, transparent government agencies, and effective NGOs and nonprofits have entrusted rayogram to develop creative strategies and solutions for their brands, products and services.
_____________ Branding
We have helped to or create brand identities and style guides for diverse clients. The New York State Senate hired us to build their Intranet—tracking 62 senators’ communications with more than 19 million registered voters. We named and branded it “Bluebird” with our own original illustration (after the state bird) and designed its userinterface. We rebranded the New York State Department of Motor Vehicles as a customer service initiative of Governor Andrew Cuomo, repositioning it as the helpful face of state government it aspires to be in the digital age. This branding has been used in DMV offices across the state. We have also worked with many start ups like Hudson Paint and Homesteady to reposition their brands with brand and product names and logos. And provided branding and more for nonprofits and private foundations like The Center for Reproductive Rights, and Global Health Partners.
CIVICRM
_____________ Illustrations
For original illustration we rely on the many fine artists, illustrators and designers on staff as well as a deep network of freelance artists that we’ve fostered over the decades. We create illustrations in every imaginable medium — from pencil, pen & ink, 3d modeling, iPad, paint, and sculpture. And we create original illustrations for branding systems, publications, social media, websites and apps. Some highlights include illustrations celebrating five years of policy advocacy for International Planned Parenthood, a milestone publication for the Center for Clean Air Policy, a native mobile app for Deloitte, and book jackets for Public Affairs Press.
_____________ Infographics
We have honed our experience creating infographics over decades. For The World Bank’s Sanitation Hackathon, for example, we visualized the success of the project—from the problems identified to the number of resulting apps validated—as a complex system delivering a drop of pure water. For the Global Facility For Disaster Reduction and Recovery, we created a suite of info graphics to visualize their budget allocation and other data. For the Driven by Deloitte smart phone app, we visualized the “Future of Automotive Technologies” in 17 countries around the globe. Data such as how people feel about autonomous vehicles in France is easily filtered and displayed by gender (e.g. Female) or generation (e.g. Gen X), then compared to the survey results in another country (e.g. Italy).
_____________ Gilder Lehrman Institute of American History
rayogram's collaboration with The Institute began with the redesign of their Alexander Hamilton Education Program website in partnership with the Broadway musical Hamilton and The Rockefeller Foundation. Our ground-up redesign of the Gilder Lehrman Institute of American History’s interactive strategy includes: a public-facing website; an educational portal offering graduate-level online instruction in American history; another portal offering an in-depth high school curriculum to select students and teachers; and a shop. As the leading American history nonprofit organization dedicated to K–12 education, The Institute’s project encompass a searchable database of 63,000 archival materials, online exhibitions, videos, lesson plans, and the online journal History Now. All were created with a keen understanding of the history of graphic and interactive design— allowing Gilder Lehrman to envision their future while remaining focused on the past.
_____________ The New York State Department of Motor Vehicles
rayogram worked with Governor Cuomo’s Communications Department and the New York State Department of Motor Vehicles to overhaul the DMV branding and website as part of a statewide customer service initiative. The new brand has been adapted to offices state-wide and the DMV website.
_____________ World Bank GFDRR
The World Bank’s Global Facility For Disaster Reduction and Recovery, employed rayogram to design a template for its individual country reports, work plan, “A Work Plan for the Global Facility for Disaster Reduction and Recovery 2016 – 2018” as well as its strategy, country reports and gallery walk.
_____________ Young Audiences, Arts for Learning
Young Audiences/Arts for Learning (YA) is the United State’s largest arts-in-education learning network, serving over 5 million children and youth each year. YA gave rayogram the mandate to communicate its impact on local education practices and policies nationwide. Our comprehensive creative strategy connects YA with network affiliates, and educators, individual and organizational donors, and policy makers. At the same time it communicates their impact by distributing resources via the website, social media networks, blog, and e-newsletter. As a means of sharing curriculum, press releases, and other resources, we created a blog and enewsletter branded “Why Arts?”. Since launch, YA has grown its constituent database to over 10,000 individuals and organizations and created a network of 450 educators.
_____________ Adobe
Adobe hired rayogram to design several templates for their premiere design software, InDesign. Our collaboration included creating Annual Report templates with original illustrations and interactive information graphics. They are currently bundled into InDesign in a dozen languages.
_____________ Center for Clean Air Policy
rayogram designed “Growing Wealthier: Smart Growth, Climate Change, and Prosperity � for The Center for Clean Air Policy (CCAP). We created original iPad illustrations to broadened the audience for this important piece of research. We also lavished attention on charts and graphs, paring them down to their essentials and bringing them all together into a consistent style to let the information emerge as forcefully as possible.
_____________ International Planned Parenthood
rayogram designed Voices: Joining Forces for Accountability for International Planned Parenthood. Voices celebrates a five year initiative to rally advocates from eleven countries and push for 110 policy changes to directly impact the health and well-being of 62 million people in Latin America and Eastern Europe/Central Asia.
_____________ Jewish Community Project Downtown (JCP)
We jumped at the opportunity to be part of a new cultural institution in lower Manhattan when the co-founder of The Jewish Community Project (JCP) reached out to us for a creative strategy. JCP needed a comprehensive approach to share their aspiration to be a modern community still rich in values, culture and tradition. Our brand identity gives JCP both a sense of history and a contemporary vibe. We helped them locate their space through our own landlord, designed the storefront signage, and consulted on how best to communicate JCP is a place to ‘learn, explore and celebrate’. We designed brochures, fundraising materials, gala invitations and a website. But the tourde-force was conceiving Shmuse, a quarterly magazine giving voice to the thriving community JCP has become.
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_____________ The Clinton School for Writers and Artists We brought a respectful sense of play to the hallways of the newly built Clinton School for Writers and Artists on Union Square via a wayfinding system, and other novel environmental design elements. Our creative strategy respects mandated signs like emergency exits, clearly indicates exactly which floor or classroom a student is entering, and brightens up antiseptic hallways. We achieved these goals with low-tech, handmade, communicative colored chalkboard paint. This system evokes the hand-drawn chalk mural Clinton students created along the sidewalks leading to their former Hell’s Kitchen home. We involved students in a contest allowing each grade to choose the color for their floor. We adapted restaurant order holders at the top of each stairwell landing to allow students to easily swap out handdrawn posters advertising bake sales, clubs, sports events, fundraisers and more. And we added a reminder of the school’s values using vinyl letters at the top of each stairwell landing. A red Chalkboard/Sandwich board welcomes students each day in the foyer and a chalkboard effigy of their principal welcoming them to the cafeteria. We solicited and copyedited amusing biographies of each teacher posted outside their classroom. And created a system of templates for external communications with parents including e-alerts and newsletters.
_____________ Deloitte

In our work with Deloitte, we delivered a new, consistent approach to their data visualization. The Driven by Deloitte smart phone app represents the latest thinking from Deloitte’s Global Automotive Consumer Insights Platform. Deloitte hired rayogram to name, brand, conceive, design and develop this forwardthinking app. Our collaboration included extensive data visualization. We also provided overall creative strategy, original illustration, User Experience design, User Interface design, iOS and Android development. Users interact with data from over 20,000 consumers across 17 countries to uncover the insights that matter now. Articles, videos, and infographics enable users to stay up to date on critical trends and issues occurring in the global automotive sector.
_____________ Homesteady
Homesteady offers one-stop general contracting services for homes and businesses throughout California. rayogram’s creative strategy included naming the company. “Homesteady” takes inspiration from the American homesteading tradition while its graphic interpretation is a nod to futuristic 21st Century Modernism. Other deliverables have included the Homesteady brand identity, collateral, mobile-responsive website, and smartphone app. Whether serving a family wanting a more comfortable home, or a business wanting an upgrade to grow sales, Homesteady aligns their values with those who rolled up their sleeves to build our communities.
_____________ Feather
Feather is the smart solution for homeowners who need a simple way to prioritize, organize and share their home improvement project lists. Whether it’s plumbing, electrical, painting, full remodel or small handyman work, Feather’s intelligent and friendly assistant brings exactly the efficiency and productivity you need to all your home projects. rayogram not only designed and developed this multi-platform native app, but also created the name and branding for this innovative startup.
_____________ A Call To Men A Call To Men, a project of Rockefeller Philanthropy Advisors, aims to redefine manhood as a way of preventing domestic violence. A Call to Men hired rayogram to overhaul their brand identity, tagline, and mission for their tenth anniversary. Working closely with A Call To Men leadership, we overhauled the organization’s brand identity including a rewrite of their materials including their vision statement: Their website redesign included integration of their ‘Live Respect’ curriculum throughout the site. Banners show coaches, teachers, fathers and grandfathers who ‘Live Respect’ in an effort to better mentor young men of color in their communities. More recently, we assisted in the writing of a grant funded by the Verizon Foundation to create a microsite for the LiveRespect “Program & Certification Process Guide” and “Educator Guide with Lesson Plans.” The curriculum includes surveys that gather important program evaluation data such as: the number of boys who understand ‘consent’ rising from 19% to 75% post-curriculum.
_____________ Select Rayogram Clients
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_____________ Select Rayogram Clients Finance
Media
Agencies
McGraw Hill & Company Merrill Lynch National Economic & Social Rights Initiative Standard & Poor's The World Bank
AOL Comedy Central Disney / ABC General Electric / NBC McGraw Hill & Company M. Shanken Communications News Corporation Random House United Media
Lowe & Partners Worldwide M Booth & Associates TCC Group
Health / Medicine AIDS Education Training Guides, Johns Hopkins University Antibiotic Guide, Johns Hopkins University Evelyn Lauder's Breast Cancer Research Foundation Center for Reproductive Rights International Planned Parenthood New York City Coalition Against Hunger
Business to Consumer Benckiser USA Bristol Myers Squibb Cendant J.D. Power & Associates McGraw Hill & Company Orange (France Télécom) T (Deutsche Telekom)
Non-Profit Center for Reproductive Rights International Planned Parenthood Meryl Streep's Mothers & Others New York City Coalition Against Hunger Paul Simon's Children's Health Fund
Legal Advocacy Brennan Center Center for Reproductive Rights Human Rights First National Economic & Human Rights Initiative VERA Institute of Justice Peter Gabriel's Witness
Government New York State Department of Motor Vehicles New York State Senate New York City Office of the Public Advocate (de Blasio)
Education Columbia University Johns Hopkins University National Core Arts Standards Young Audiences, Arts for Learning
Faith-Based Organizations Covenant House Episcopal Church office of Transition Ministry The Jewish Federations of North America (United Jewish Communities) Inter-Agency Task Force on IsraeliArab Relations Jewish Joint Distribution Committee
Craig Winkelman Jane Ryan Beck Founders, Creative Directors rayogram 305 West Broadway #275 New York, NY 10013 212-627-4088 info@rayogram.com