STUDENT-LED COMMUNICATION TEAM TRANSITION GROUP/FOCUS: E, M, H
Overview Student-led communication should be a part of the overall school communication plan. This activity is separate from the “Developing a School Communication Plan” activity and places emphasis on student voices within a school.
Timeframe Throughout the school year
Outcomes • Increases student awareness of school-related information and the likelihood of student
engagement
• Empowers students to take an active role in the school communication plan, scheduled events,
and projects
• Provides students with the opportunity to use their technology, presentation, speaking, and
critical thinking skills
• Provides opportunities for students to make connections with other students, staff, families, and
the community
Implementation 1. The school transition team or other staff advisors should develop and outline the basic structure of the student-led communication team. 2. Establish the application and selection process for creating the student-led communication team. The selection process should include student interviews. 3. Conduct training for all students who are selected. Training should include speaking tips, digital media, and video production (if applicable). This training could also include speakers from a local television station or newspaper journalists. Most universities have a communication department that may offer valuable resources and may provide additional guidance for the team training. 4. Identify a list of school-related issues, topics, events, and/or projects that will involve the student-led communication team (e.g., writing, delivery, graphic design, outreach, etc.). 5. Scripts should be developed collaboratively between the student-led communication team and advisor(s) that promote the vision and mission of the school and align to the school’s communication plan.
Considerations and Tips for Success • • • •
•
Establish an approval process for all student-led communication products. Cell phones should be permitted for capturing, editing, and producing videos. Hard or electronic copies of all student-led communication should be archived in a central location and accessible for all stakeholders. If your district has a CTE center that offers digital media and technology, television broadcasting, or graphic design, contact the instructor to collaborate on training and allow them to suggest the appropriate equipment needed for students to effectively produce short videos for specific topics. Students should be trained and understand how to use licensed images, videos, and music.
RELEASED SPRING 2022
17
