LOVE same that had.
SO
many sleepless nights, so much wine, o so many proofs sent to countless friends asking for feedback — that’s been my life for more than six months since I decided, after 18 years producing a magazine, that
this ‘milestone’ birthday was the perfect time for a refresh. I held my breath as the rebranded magazine began to circulate among our loyal following of fans and business partners. The comments began to roll in, and WHAT a relief it was to receive such kind and thoughtful comments! I can’t thank all of you enough who took the time to text, email, PM, send cards, and even send ‘booze’ (you know me so well - hello Tito’s!) to tell me you love the new look and ‘feel’ of the magazine. As a small and local business, we do have an advantage in that we can quickly pivot to adapt to changing markets. If you’re a business partner or reader of the magazine, you’ve surely heard me say...
the new look/ LOVE the long term integrity the magazine has always Fabulous! — Melony
I thought I’d be sad to see RE&F gone, but this retains the appeal of it ‘being a magazine for everyone’, while also upgrading the look and feel of it. I’m so happy that the RE&F ‘appeal’ is still within this new magazine! — Jackie Take my money! This hits the nail on the head of EXACTLY the market I want to reach with a luxurious look! — Ben Looks amazing! Fantastic! Looks incredible! — Leigh This cover is HOTTTTTT! — Amy Send me my bill!!!!! This thing looks amazing! — Nikki
And you have! We are so greatful for the amazing insights into what you want - what you really, really want! We have already begun incorporating your ideas and suggestions for our magazines [print and digital] and our social media channels.
You’ve managed to mix in the heritage of the RE&F and what made it so appealing for nearly 2 DECADES, yet you refined it in this new magazine. I love it and I know it’s going to be a hit. Great job! — Chris
Building relationships, not selling ads, is our first priority, and it has been that way for nearly two decades. Our aim is “Customers for Life” and we are so thankful that many of our business partners have been with us since we launched 18 years ago.
I have it out on my coffee table, it’s that pretty! — Allison
“We are all ears! If you have an idea that will make us even better, please tell us!”
Cheers to the next 18 years of making connections in DFW real estate!
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R E A L T O R
R E W A R D S
Mania
MUSTANG the more you sell, the more chances you have to win!
RECEIVE A FABULOUS GIFT EACH MONTH YOU MAKE A SALE!
Plus every closing is an entry for two prizes:
$1,500 Quarterly Drawings and
$10,000 Annual Grand Prize
Congratulations Amanda Christensen, Ebby Halliday REALTORS® – Mustang Mania 2020 $10,000 Grand Prize Winner!
NEW H OMES FROM $ 3 0 0 s TO $ 2 MILLION + Britton Homes • Coventry Homes David Weekley Homes • Drees Custom Homes Highland Homes • Perry Homes • Tradition Homes Dave R. Williams Homes • Sharif-Munir Custom Homes
MustangLakes.com *Promotion prizes will be paid via check and require a completed 1099 form. Sales period for entries into the promotion is January 1, 2021 – December 31, 2021 (grand prize) and each quarter within 2021 ($1,500 prizes). Prize drawings will take place within 3-6 weeks of contest period, or at a planned REALTOR® event within the following quarter. Promotion applies ONLY to new homes purchased from and reported by a builder within Mustang Lakes and may not include contingency sales. Final discretion on sale inclusion for the promotion is reserved for Cambridge Communities. Must be a licensed real estate agent to win.
C O N TA C T U S FACEBOOK realestateinfluencersdfw INSTAGRAM realestateinfluencers_dfw WEBSITE dfwrealestateinfluencers.com EMAIL nancy@dfwrealestateinfluencers.com PHONE 214.533.8945 Any articles included in this publication and/or opinions expressed therein do not necessarily reflect the view of Real Estate Influencers Magazine, but remain solely those of the author(s). The paid advertisements contained within the Real Estate Influencers Magazine are not endorsed or recommended by Real Estate Influencers Magazine or the Publisher. Therefore, neither Real Estate Influencers Magazine nor the Publisher may be held liable or responsible for business practices of these companies. Portions of the articles in this magazine may be freely redistributed in other media and non-commercial publications as long as the following conditions are met: 1) The redistributed article should should be linked back to the original link on dfwrealestateinfluencers.com including the words “Read in full, visit dfwrealestateinfluencers.com” 2) The redistributed article may not be abridged, edited or altered in any way without the express consent of the Publisher. 3) The redistributed article may not be sold for a profit or included in another media or publication that is sold for a profit without the express consent of the author. 4) The articles in this magazine may be included in a commercial publication or other media only if prior consent for republication is received from the publisher. The publisher may request compensation for republication for commercial uses. ©Real Estate Influencers Magazine, 2021
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1. The Baughs do not play when it comes to themed parties! Kyle said, “One of the locals at the Fort Worth stockyards called me Woody and asked if he could write “Andy” on my boot!” 2. Yee-haw Cory and John Bertrand! 3. Nancy Messiha was even fancy and fabulous at 6! 4. Tommy and Vanessa Pistana at the fundraiser at Community Store House
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Ma rc h i s Wo m en’s Hi stor y Mont h. Let’s su ppo rt each other in o ur quest for su ccess.
PA R T N E R S S T O R I E S Achosa Home Warranty 40 Callbox Storage 41 Capital Title 29 Fair Texas Title 17 Heartland 31 Hillwood 22-23 Huffines 7 Independence Title 37 Inspiration 19 K Hovnanian 44 Mustang Lakes 3 Nations Home Warranty 16
Pacesetter Homes
Patriot Paws
Real Estate Influencers
Social Media Marketing for Realtors
Redefining what it means to build a community 8-12
Lottsa wine later, let’s talk about our rebrand... 2
Stacy Masser 38-39
Grace Folias 42-43
Stacey Feltman
She chooses people over profit... 24-28
Pacesetter Homes Cover Sandbrock Ranch 13 The Design Quad 34 Waterscape 43
INSIDE
Front cover story photography: JGonzalez Photography www.jgonzalezphotography.com 305-962-7933
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1.Twenty-Two Realty’s Robyn and Lanae out on a hike at Dinosaur Valley State Park in Glen Rose 2. It’s what’s for dinner! Kylah Boyd caught a 15lb bass! 3. Hillwood’s Page Austin with Punxsutawney Phil, who saw his shadow - RIGHT before that historic snowstorm, so groundhog Phil is legit!
WORKFUN “People rarely succeed unless they have fun in what they are doing.” ―Author Unknown
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March 2021 / Real Estate Influencers Magazine
Presents
2021 REALTOR REWARDS TRIP Pura Vida!
We’re going to Costa Rica! TRIP DETAILS: 5-Nights, 6 days at the beautiful 5-Star luxury Secrets Papagayo all-adults resort in Guanacaste, Costa Rica! Trip will take place in June 2022 & will include round-trip air travel, luxury accommodations, all meals and beverages (to include alcohol), excursions, entertainment & MUCH more! QUALIFICATIONS: From January 01, 2021 to February 28, 2022 sell & close a combined total of $1.2 Million in NEW homes in any of our three master planned communities & win an all-expenses-paid luxury Costa Rican vacation for you & one adult guest!
Forney | $200s - $300s
Wylie/St. Paul | $300s - $800s
Royse City | from the $200s
* Trips may not be sold or traded and there is no financial exchange if unable to attend. All new home sales must close by June 01, 2022 in order to qualify & REALTOR® info must be documented on sales contract at time of execution. All travelers must be at least 21 years of age & hold a current passport. Visit our website at www.HuffinesCommunities.com for updates.
www.HuffinesCommunities.com • CMeziere@HuffinesCommunities.com • 972-860-3133
OUR
men and women in uniform don’t ask for anything in return, however, there are generous people who are dedicated to repaying those who risked their lives for us – like our friends at Pacesetter Homes, who joined forces with Benchmark Mortgage, MA Partners, and Operation FINALLY HOME to provide a local military veteran with a custom-built, mortgage-free home. Operation FINALLY HOME is a nonprofit organization, headquartered in New Braunfels, that partners with local developers, builders, and suppliers to benefit service members and their families who have become wounded, ill, or injured as a result of their service in the defense of our country. The selection process for choosing a veteran is lengthy and thorough. Operation FINALLY HOME works with medical case managers, recovery care coordinators, federal recovery care coordinators, and Army, Navy, Air Force, Marine, and Coast Guard Advocates as well as the Veterans Administration to identify and recommend veterans. Simultaneously, builders work with their vendors to plan the building process and solidify the project budget. Not only does it require generosity on the part of the builder and suppliers, but the support of the neighborhood is also a crucial part of the success of the project. While anyone can build beautiful houses, Pacesetter Homes is using the opportunity to model what it means to truly build a community. 10
From the beginning of his tenure in 2018, Blake was determined to make Pacesetter known not only for its solid business practices but also for their contributions to communities. “We’re thrilled to be able to give back in a generous way,” Blake said. This industry is built on relationships, and his three decades in the market have afforded Blake many connections that helped bolster relationships with business partners, including those with Benchmark and MA Partners. It takes a village to drive a mission of this magnitude forward and John Marlin, founder and CEO of MA Partners, and Jim McMahan, President of Benchmark Mortgage, generously stepped up to work alongside the Pacesetter team on this project.
Blake Friesenhahn, Vice President of Pacesetter Homes DFW, explained that Pacesetter built its business around core values, including integrity and community service. After 31 years in the home building business, Blake knows what it means to set ambitious goals and drive his teams toward them.
March 2021 / Real Estate Influencers Magazine
MA Partners, the land developers, regularly focus on finding ways to make veterans a top priority by participating in service projects such as this. John says that this project has been in the works for years, and explained that there’s so much more to it than building a house and choosing a recipient. From the lot selection to the family selection, the number of moving parts required to push the process forward can overwhelming, and certainly requires a team effort to ensure the Operation FINALLY HOME program is financially sustainable. When we spoke with John, he was on his way to a meeting with Melissa
city officials in which he would bring them up to speed on progress and discuss ways the city can be of service on the project. Jim McMahan is proud that Benchmark Mortgage has been serving veterans intentionally for the past 10 years. It began when key employees relayed how many veterans were not educated on their benefits, or they were talked out of using them. Jim emphasized Benchmark’s passion for doing VA loans: “Last year we did almost two VA loans a week, reaching a little over $1.4 Billion in loans – a larger volume than some big banks.”
Boot Shoot, an annual event, is hosted by Benchmark and has raised more than $1 million for brain treatment for vets. In fact, it was at a Boot Shoot event where Pacesetter and Benchmark connected, as both organizations strive to find additional ways to serve the veteran community. Benchmark also regularly hosts training sessions for Realtors so they can advocate for vets, which will result in even more vets successfully participating in the homebuying process, because as Jim says, the root of the problem is often a lack of education of benefits available. As we March 2021 / Real Estate Influencers
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approach the 20th anniversary of 9/11, the number of military personnel retiring will be record breaking. With this milestone looming, Benchmark Mortgage has been prioritizing education initiatives to prepare veterans for their civilian lives, making them aware of their VA benefits, but also seeking to recruit vets into a successful career in the mortgage industry. While each Pacesetter home is built with care and attention to detail, this particular home is a special opportunity, Blake says, for Pacesetter, Benchmark, and MA employees to see tangible results of their contributions and understand the impact they are making in the life of this vet, his family and the community. The veteran is announced at a surprise event later this year, then the fun begins — with a groundbreaking event at which the construction is officially kicked off at the future site of the veteran’s new home.
While the specific modifications of this project have yet to be determined, as they’re based on the veteran’s individual needs, Blake says the home is one-story and will be located in the Meadow Run community in Melissa. The expenses for the home are covered by Pacesetter, their suppliers, and donors of Operation FINALLY HOME.
When the build begins, the veteran’s loved ones and members of the community gather at the site to sign inspirational phrases, scripture, and notes of appreciation on bare studs and headers — known by Operation FINALLY HOME as “Notes of Love.” The capstone of the project, naturally, is the dedication ceremony where all participants gather to present the home to the vet — a beautiful culmination of a sacred coming together of community members. Participants are hoping to present keys by the end of the year.
Blake says the entire Pacesetter team will attend the dedication ceremony, and in the meantime, they’ll give back by doing tasks onsite like cleaning the construction area. And this is only the beginning, Blake says, of Pacesetter’s service to the community. Because much is expected of those to whom much is given, Pacesetter Homes looks forward to more opportunities to be involved with future Operation FINALLY HOME projects, and intend to partner with additional area nonprofits who are doing their part to give back to DFW. Regardless of who is chosen to receive this home, Blake says his team is grateful to serve a worthy individual who so selflessly served us. For more information visit: pacesetterhomestexas.com benchmark.us madev.com operationfinallyhome.org
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NEW HOMES $320s-$800s
WE ARE
BranchingOut! �-STORY TREE HOUSE
COMING SOON
Sandbrock Ranch is elevating the adventure. We are proud to announce The Lookout, our 3-story tree house. This newest amenity will open this year, welcoming explorers young and old alike. (The spiral slide is ridiculously tempting.) The fun will be bound only by the imagination with this playground nestled in shady tree branches. Go out on a limb and send your buyers to experience our Live True lifestyle.
ONLY COMMUN ITY TREE HOU SE IN DFW
1601 Sandbrock Parkway, Aubrey, TX 76227 | www.sandbrockranch.com
man’s best real estate friend “To err is human—to forgive, canine.” ―Author Unknown
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5 6 1. Fair Texas Title in McKinney team with their ‘office dog’ 2. Lisa Birdsong with her adorable MacyBear Goldendoodle 3. Sharon Apligan with her precious Daphne 4. Kristin McNiel takes advantage of a sunny day for a dog walk 5. Carl Azbell with that his gorgeous dog 6. Carrie Hill with sweet Scooter!
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4 1. Fair Texas Title’s Crystal Cunningham and Elena Thompson are gal pals.
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2. Brittany McGuinness after a picky buyer and no inventory! 3. Debbie Byrd said Broker open houses have become so rare that it felt like a special treat to see colleagues like David Chicotsky in person! 4. Berry Boyd Group’s K.E. and Amy Berry remind us “If you want to go fast, go alone. If you want to go far, go together.” - African Proverb 5. Work friends are the best friends! Kevin Caskey and Carol Stradtman
HOME WARRANTY Julie Jones • 214.843.7764 julie@home-warranty.com
LOCAL since 1996 : Concierge Service : Expert Knowledge : Quick Responses 16
March 2021 / Real Estate Influencers Magazine
BRITT FAIR PRESIDENT/OWNER BFair@FairTexasTitle.com
JOSIAH MCDANIEL SALES MANAGER JMcdaniel@FairTexasTitle.com
• LOCAL OWNERSHIP • MULTIPLE UNDERWRITERS • MULTIPLE ATTORNEYS
W W W. FA I RT EXA ST I T L E .CO M
ANDREW NEILAN DALLAS PRESTON CENTER ANeilan@FairTexasTitle.com
ASHLEY OLSON MCKINNEY AshleyO@FairTexasTitle.com
ELLEN FAIR TERRELL DALLAS PRESTON CENTER Ellen@FairTexasTitle.com
HUNTER NIX FRISCO Hunter@FairTexasTitle.com
KOTY RILEY MANSFIELD KRiley@FairTexasTitle.com
MAGGIE GILLIAM FRISCO MGilliam@FairTexasTitle.com
CLINT BLACKWELL FORT WORTH Clint@FairTexasTitle.com
KATIE THOMPSON ALLEN Katie@FairTexasTitle.com
CRYSTAL G CUNNINGHAM ALLEN Crystal@FairTexasTitle.com
KINDRA STRACHAN NORTH DALLAS/PLANO Kindra@FairTexasTitle.com
SHAWN STEPHENS ROCKWALL/HEATH Shawn@FairTexasTitle.com March 2021 / Real Estate Influencers
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The Finest Closing Experience in Texas
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The Great Texas Snowpocalypse That was one historic snowstorm in February in DFW. We pray for the families still recovering from damaged homes, cars and injuries. 1. Hillwood’s Page Austin loved the snow! 2. Chrissy Mallouf getting ready for the KW Family Reunion. 3. Michelle Stewart shared this picture of Windsong Ranch showing the famous lagoon covered in ice and snow.
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So much to be inspired by!
INSPIRATION
v Club Inspiration - 9,000 sf event and amenity center with 4 pools, 350’ lazy river, 2-story fitness center, event lawn & more v Multiple parks, hammock park, disc golf, dog park & more v On-site elementary school v Children’s playgrounds v Catch & Release lakes v Hope Harbor pool v 19th Hole golf tee v Lake view lots
Quality builders v FirstTexas v Gehan v Highland v Mercury v Pulte v Shaddock
A Huffines Signature Community™
1715 Inspiration Blvd. St. Paul March 2021 / Real Estate Influencers
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InspirationTexas.com | 972.860.3133
trail BL
“Do not go where the path may lead, ins
1 1. Evolve DFW Real Estate team: Carissa Graves, Alexandra Leiva, Cynthia Randle - Broker/Owner, Nicole Cambora, Tafari Witter and Osama Abubaker 2. Simply Texas Real Estate Dean Team: Melony Trementozzi, Kim and Derek Dean, and Andrea Cook 3. Annie Stiles was just named ‘Rookie Of The Year’ and #3 Top Producer in 2020 at @vivo.realty 4. Amber Fernandez is a style maven and a home warranty fave home warranty rep!
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LAZERS
stead go where there is no path and leave a new trail.”
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― Ralph Waldo Emerson
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Real Estate Influencers Magazine 214.533.8945 nancy@dfwrealestateinfluencers.com
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2021
Hillwood Loves Realtors
REWARDS PROGRAM With Hillwood Communities your clients are rewarded with a thriving neighborhood where they can learn, stay active, meet new friends, and grow. We think you should be rewarded, too. As their Realtor, when they buy a new home with us, you’ll earn gifts and be eligible to win a spectacular overnight getaway.*
RE WA RD S M A DE E ASY: The Sign Up Is The Sale! Upon your 2nd sale with Hillwood Communities, you are automatically enrolled to win.
HOW IT WORKS Sell 2, 3 & 4 Homes
Sell 5+ Homes
Select from a curated collection of artisan gifts of progressive value at your 2nd, 3rd, and 4th new home sales.
Enjoy an intimate lunch at the Circle T Ranch Barn and an exclusive Hillwood helicopter tour.
The Top 5 The top 5 Realtors and a guest board the private Hillwood jet for an overnight stay and celebration at a surprise destination.
Visit our website at www.hillwoodlovesrealtors.com/program-details/ for full details.
LIKE A
BOSS
Get to know STACEY
FELTMAN
By: Allison Myers
I
left the northeast for a reason,” she
Very quickly, the team lead recognized her po-
joked as she walked through the door
tential and convinced Stacey to get her real estate
of Shaddock Homes’ Wilmeth Ridge
license. A fork in the road would appear just a
model home, referencing the stran-
month later as the brokerage downsized, and ha-
gely cold and rainy weather that day
ving no listings, Stacey was let go. At that moment,
in McKinney (a few days before a his-
she made the decision to rebrand as an Ebby agent
toric snowstorm hit Texas). A native Bostonian,
and has never looked back. As a new agent, Stacey
Stacey Feltman’s quick wit and no-nonsense spirit
was doing open houses every weekend and putting
gave her away before her accent could.
herself through her own version of real estate boot camp, and she tenaciously clawed her way through
Stacey moved to Frisco from Boston in 2007.
the housing market downturn, growing her busi-
Eight years ago, she formed The Stacey Feltman
ness 86 percent in one year.
Group at Ebby Halliday. Having experienced a major cross country relocation allows her to relate personally to the thousands of people who continue to make the journey from both coasts to
“Work ethic comes from within. You either have it or you don’t.”
DFW. She’s up every morning long before the sunrise. Stacey began her real estate career as an office
While most people slumber, Stacey studies the
manager for another real estate broker in Frisco.
housing market. With an empty coffee pot by 5
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Shot on site at Shaddock Homes’ Wilmeth Ridge model home in McKinney
am, she’s prepared to speak with
Right now, she has 12 team
house-hunting prospects. Her
members — and growing. Some-
careful daily studies prepare her
thing unique to their group
should a client call with a street
is that everyone, including
name — Stacey can speak about
administrative employees and
nearly any subdivision without
transaction coordinators, must
hesitation.
become licensed. This creates a safety net that allows any team
And though she’s now a proud
member to step in and take
Texan, she credits her Boston
on just about any task at a mo-
roots as the reason for her drive.
ment’snotice.
“We’re work-driven, we’re education-driven, and I brought it
While she has extraordinarily
down here with me.” She did
low turnover on her team, she
admit, though, that Texas was a
noted that in the past she has
change of pace that took some
had to “deprogram” some habits
getting used to. She recounted a
that employees have brought
moment she had in the grocery
over from other teams. Almost
store after just moving here, wat-
all of these bad habits included
ching folks stroll up and down
a tendency to treat people like
the aisles. She realized that even
numbers, and to believe the
in the hustling, bustling DFW
relationship ended when the
metroplex — like molasses and
houses were bought or sold. Not
southern drawls — things run
so, according to Stacey.
a little bit slower here than her days in Boston.
Stacey has made mentoring more of a priority as of late. She
Stacey is extremely adaptable,
spends half the day working
so she gradually learned to stop
on her clients’ listings, and the
and smell the yellow roses (an
other half coaching her team,
Ebby favorite!), and has grown to
modeling “The Stacey Feltman
love the DFW area so much that
Way,” as she described it. To
she convinced the majority of
operate the Stacey Feltman Way,
her family members to relocate
one must primarily value rela-
from Boston to Frisco!
tionshipsabove transactions.
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March 2021 / Real Estate Influencers Magazine
She takes great pride in the way her
STACEY
client relationships turn into cherished friendships. In a referral-based industry, Stacey stresses the importance of treating people well. She stays in touch with all her clients, sending regular “thinking of you” gifts and sharing her own family updates with them. She genuinely cares about her clients, and cultivates these same values in her team members, too, through a culture of camaraderie and friendship. For instance, you can often find her team at her home most weekends, enjoying “Feltman Fridays,” which, weather permitting, usually includes pool lounging and dinner. “The Stacey Feltman Way” has been steadily rewarded by winning hard-to-snag listings in this crazy seller’s market. How does she do it? What’s the secret sauce? From day one, Stacey recognized the importance of the Seller Representative Specialist (SRS) designation. Only 1% of Realtors nationwide have that designation. “It teaches you the mindset of a seller,” Stacey explained.
She chooses people over profit March 2021 / Real Estate Influencers
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Beyond that, her knack for networking, coupled
supervising and mentoring her team — a dance
with her intense pursuit of integrity, has helped
between building a business and constantly
her build a solid community of connections who
drawing humans back to their humanity. She
funnel business her way — so much so that she
chooses people over profit —an investment in
sells a home every two to three days. A big part of
people always comes back in spades.
her process is to prep sellers properly, including not overpromising and pricing listings properly.
Spend an hour with her and you’ll walk away wan-
Of course, in this rapidly moving seller’s market,
ting a Stacey Feltman in your corner. She clearly
homes are selling over price, so she also strategi-
knows the secret sauce for success in this historic
zesto make appraisal.
seller’s market. You can reach Stacey at: staceyfeltman@ebby.com
Her clients would likely tell you their favorite part about working with her is that she sends them on a relaxing weekend getaway while she
Special thanks to our real estate friend, Tamera Gaede with Lawyers Title Frisco, who recognized Stacey Feltman as a
shows their home — shielding them from the
Real Estate Influencer and nominated her for this spotlight.
stresses of the selling transaction.
And thanks to Shaddock Homes for allowing us to use their
Stacey has mastered the delicate dance between
gorgeous model home for our photoshoot.
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Lori Anne McEleya photo: Home was listed for $245,000. Had 81 showings and 25 offers, & people standing in line in the cold to make offers!
The Greene Team has a new location! Frisco Hall Park, 2601 Network Blvd, #107, Frisco
The craziest things happening in order to win in a multiple offer situation in our DFW market... No option. Straight pending. Cash often loses to this because cash will still negotiate repairs or back out. Non refundable earnest money $1000 option fee $10k Earnest On $500k and under homes A month (or several months) of free lease back for the sellers No concessions for title/home warranty/survey Cash is king Full appraisal waivers
Thanks Kim Dean - Simply Texas Real Estate for this info. 30
March 2021 / Real Estate Influencers Magazine
Marc Vita pulled out the Mapsco ‘bible’ which we all used prior to cell phone GPS
THE OASIS AT HEARTLAND
Heartland Has it All!
Heartland has it ALL — with a variety of home designs from award-winning builders, one-of-a-kind amenities that keep growing, on-site schools, and best of all, lasting value in a friendly, convenient community. Visit Heartland today and rediscover this incredible community — just 30 minutes from downtown Dallas! Bloomfield Homes Highland Homes HistoryMaker Homes & Townhomes Impression Homes Lennar Homes
Homes from the low $200s
6622 FM 741 Heartland, TX (near Forney)
HeartlandTexas.com
empoweredWOMEN
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March is Women’s History Month. Let’s SUPPORT each other in our quest for success.
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1. Njeri London, Kaydee Guerrero, Laura Garza, Keleisha Anderson are BOSS BABES!
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2. Dani Bryan is ready to show homes! 3. Crystal Cunningham celebrates 22 years in the title business and Susan Hubek has been a friend and a mentor who pushes her to succeed. 4. Vanae Hudson will trade real estate advice for coffee! 5. Tina Brown wants to talk to you about branding and growing your business! 6. Holly Oestereich is out checking out lots for her buyers
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7. Sara Drehobl fully embraced her Vegas trip! 8. Simply Texas’ Alex Nicole McConnell celebrates another new build SOLD! 9. NextGen’s Taylor Black is selling in style!
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BEST STAGING TIPS Focus on Bold Hues Bold is beautiful. While white and neutral paint colors have been trending for a while, expect bold hues to make a comeback in 2021. If you want to deliver a statement and create an eye-catching look when staging a home, try painting just one wall with a bold paint color. For a more fluid appearance, paint an entire room in a bold hue. No matter which option you choose, bold colors add plenty of personality and style to a space. Stage a Home Office 2020 brought many changes — one of the biggest is working from home. With so many more people working from home, it’s important to showcase a home office when staging. Whether there is a space designed for an office or you make one out of a spare bedroom, creating a visually appealing, cozy design can help sell a home. Use Plenty of Plants Plants help freshen up any room while bringing more life and energy to a space. From helping boost your mood to bringing the outdoors in — even during the winter months — plants can add the perfect finishing touch to any room.
Decorating is for living, Staging is for selling. 34
March 2021 / Real Estate Influencers Magazine
Install Minimalist Hardware Minimalist designs have become more popular in the kitchen and this trend will continue. This means 2021 could bring even more “hidden hardware” styles such as edge-style cabinet pulls, integrated handles and push-style latches. Incorporating these clean lines will create a sleek kitchen style that will appeal to many homebuyers.
LOVE the JOY in this picture! Perry Homes’ Chris Ibezim and friends are sharp dressed men! ANOTHER JOY-FILLED picture! Never a dull moment at Premier Properties Group! They’re looking for fun, energetic Realtors in Rockwall, Dallas and McKinney. Give them a call: 214.414.3712
NEVER MISS A MAGAZINE. Subscribe Today: bit.ly/3ia0l0W 214.533.8945 | allison@dfwrealestateinfluencers.com March 2021 / Real Estate Influencers
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1. Jessie Newquist with her Best Dressed Award Take THAT Nick from 6th grade! Who’s the scrub now? #onlytook30years! 2. Cathy Capps-Warren, Stacy Simon, Nikki Watson and Taylor Stewart are networking gurus! 3. RE/MAX DFW Associates’ Bryan Cox with his Top Recruiter of the Year award 4. So nice to see our friends getting out and networking. Shellie Carnal and Tristan Sherrill out at Rock & Brews
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MISSION
o f P a t r i o t PAW S
The mission of Patriot PAWS is to train and provide service dogs of the highest quality at no cost to disabled American veterans and others with mobile disabilities in order to help restore their physical and emotional independence. Patriot PAWS intends to build partnerships with state and community organizations to help develop and support this goal. By: Stacy Masser, Fathom Realtor
Our country owes our veterans so much for all they do and have done for us throughout the history of our country. Whether you’re red or blue politically, I think we are all red, white and blue when it comes to our military and our gratitude for them. Serving those who have served is the motto of Patriot Paws Service Dogs, which is an organization that has changed the lives of many veterans. Located in Rockwall, Texas, Patriot Paws Service Dogs train and provide service dogs at no cost to disabled American veterans and others with mobile disabilities in order to help restore their physical and emotional independence. Currently their waiting list to get a dog is several years long, due to the need and the time to properly train the dogs. I think the support of Michael Strahan recently with the NFL’s “My Cause, My Cleats” charity also
brought some national awareness to our very own North Texas non profit. I can proudly say, from personal experience, this is the best organization! Staff, trainers and volunteers all have the passion to help veterans and change lives on a daily basis. My family has been involved with Patriot Paws for 5 years — volunteering and helping to raise funds and awareness. I call the puppies “future life changers” because they truly are. The gift of mobility for veterans, as well as being able to get thru social situations for veterans with PTSD, or deal with depression and anxiety is life changing. My father, Don Weintraub is a part time licensed real estate agent on my team and he has been a volunteer at Patriot Paws for over 5 years. As a disabled Army veteran he received his service dog, Axle 18 months ago. The bond the veteran and the dog build
SERVING those who have SERVED 38
March 2021 / Real Estate Influencers Magazine
is something I’ve never seen before. Don and Axle show homes together, go on listing appointments and do open houses together. Being able to continue to work is a gift. Don and Axle connect with our veteran clients on a deeper level as they understand one another. Reagan, my twelve-year-old daughter, has been visiting Patriot Paws and loving on the puppies since she was in kindergarten. Two years ago she became an official volunteer. In 2020 she got in over 50 hours of volunteer time helping out in small ways to make a difference! Every little bit and every hour adds up to keep this organization fully running — she proved that by filling food bags, sewing up chewed up toys, sweeping and mopping the kennels and washing windows. Occasionally Reagan got in some play time with puppies too! Due to the Covid-19, many non-profits have struggled with funds or had to lay off staff. Patriot Paws was no different so if you feel led to support this amazing charity please visit their website at patriotpaws.org. Visit their website to learn more about their programs, as well as applications for a service dog, companion dog, adoptions and to volunteer.
254 Ranch Trail, Rockwall, TX 75032 (972) 772-3282 office@patriotpaws.org Stacy Massar Massar Realty Group Fathom Realty (214) 649-3686 stacysellstexas@gmail.com
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1. Lunching with the boss! Maggie Stone with Bill Shaddock
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2. Stewart Title’s Jennifer Gerlich is loaded down and ready for your contracts! 3. Valeria McCary celebrates another closing! 4. Work friends are the best friends! Ashley Olson and Jamie Flynn are ready for your closing and home warranty business! 5. Cambridge Crossing held their groundbreaking celebration for their amenity center - featuring a resort pool, lap pool, outdoor living area, fitness center, playground & sports courts! Check them out in Celina! @cambridgecrossingtx
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6. Doing Good. Giving Back. Leading. Steve and Soozi Finkelstein and their “Coats for Kids” initiative in North Texas collected over 300 coats helping families in need. People First!
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Yo u r R e a l E s t a t e S t o r a g e S o l u t i o n March 2021 / Real Estate Influencers
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Anyone Love
alls Col-tod-DoC or Sales? or Door
How Realtors Can Use
Social Media Marketing To Replace Outdated Marketing Tactics By: Grace Folias, Realtor
H
ave you ever met a Realtor who enjoyed cold calling or door knocking? Me neither. I have also never met a single person on this planet that enjoyed being solicited via phone call or receiving a surprise visit from a stranger to their doorstep. In this day and age, everyone gets multiple spam calls a day making them less likely to answer any call from an unknown number. With outside factors such as COVID and rising crime rates, people are also a lot less likely to answer their door to someone un42
March 2021 / Real Estate Influencers Magazine
known. However, these tactics do have their perks. When you put yourself in direct contact with a potential client, you can get your point across more clearly, build trust and better relationships, and it makes it harder for them to say no. Now I’m not going to tell you to stop marketing yourself, but I am going to tell you to modernize your marketing tactics. How, you ask? Social media! Social media is free, a lot less time consuming than going door-to-door and it still puts you in direct
contact with those same potential clients. A single social media post, if posted effectively with a large existing following or “boosted” by spending a few dollars to promote it, reaches THOUSANDS of potential clients at once. AKA: Working smarter, not harder. The best part about social media ads is that you can define and target your audience. This allows your advertised post to reach exactly who you want it to reach. Ex: You can select options such as “all genders”, “ages 20-70” residing in Brooklyn, Queens, & Manhattan with interests of “Real Estate investing”, “low interest rates”, “first time homebuyers”. These “interests” are a combination of pulled data from what users are engaging with, what they have been searching for, and who they have been following.
What I have found the most effective from my own real estate advertisements is to combine the old with the new. I take traditional cold calling scripts and incorporate them into my social media posts. Great real estate scripts do 3 things: By posting personal photos, we are letting our social media viewers look into our eyes and by posting videos we are allowing them to hear our voice which makes them feel like they know us on a more personal level which in turn, builds rapport and trust. These same posts allow us to introduce ourselves as educated, experienced and highlight our expertise. If you ask your followers to leave a comment, not only does this open conversation, but you will be able to decipher a hot lead from a cold lead based on the questions they ask and their level of engagement all while providing them with new knowledge.
According to NAR, 47% of Real Estate businesses note that social media results in the highest quality leads versus any other sources. Why is this? Because social media is a two-way street. People CHOOSE to follow you and listen to what you have to say. Instead of feeling solicited or pitched, they feel much more involved and see you as genuine and organic as opposed to robotic. In today’s world we are dominated by social media as a way to consume information and gain exposure to services which makes social selling worth way more effort than outdated marketing tactics. Sit down, get your calendar out, plan your content for the next 30 days in advance and see how fun, creative and profitable your social media can become!
Grace Folias 646-593-1071 Stagedbygrace@outlook.com
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