Real Estate Influencers September 2021

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September 2021

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We talked with Huffines Communities about their legendary luxury REALTOR®® Trips! Save the date for their next trip: June 5-10, 2022 at Secrets Resort in Guanacaste, Costa Rica!


David Weekley Homes Recognized as

People’s Choice BUILDER of the YEAR

Our Homeowners agree – David Weekley Homes is the top home builder in Dallas/Ft. Worth! At the 2021 McSam Awards, hosted by the Dallas Builders Association, we were recognized as the People’s Choice Builder of the Year. It’s been our privilege to create beautiful homes throughout the Dallas/Ft. Worth area since 1985, and we hope you’ll visit our communities to find your dream home today!

Experience the best in Design, Choice and Service by contacting 214-442-0697

See a David Weekley Homes Sales Consultant for details. Prices, plans, dimensions, features, specifications, materials, and availability of homes or communities are subject to change without notice or obligation. Illustrations are artist’s depictions only and may differ from completed improvements. Copyright © 2021 David Weekley Homes - All Rights Reserved. Dallas, TX (DAL-21-003000)

Learn More


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W I S H YO U WERE HERE !

Life at Sandbrock Ranch is like a nev er ending staycati buyers are looking on. If your for more than a n ew home, our mast community offers er planned destination-wor th y a m en it ie s including a resort pool, fitness center, -style amenity center, la keside patio, two trails, and a futu stocked lakes, re on-site elementa ry sc h ool. And a full-ti te am keeps fun w me lifestyle ith family and fr ie n ds on the calenda forward to welcom r. We look ing your buyers to our Live True com munity. From, Sandbrock Ranch

w ww. sand b roc k ranc h.com | 1601 Sa ndbrock Pa r kwa y, Aubrey, TX 762 2 7


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1. Look at little bitty Taylor Humphrey with his Dad and Grandfather! Taylor grew up running around model homes in the 80s and early 90s. His grandfather sold homes for over 20 years in Houston — and some things are still the same — except cars! Cars have changed! 2. Fun night out at Toulouse Cafe & Bar: Sarah and Matt Royal, Anastasia Riley, Sarah and Taylor Humphrey, Jarod and Veronica Wilson, and John and Elizabeth Donnelly 3. Work FuN! Taylor Humphrey, Shellie Carnal, Jarod Wilson and Tony Prutch

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TREND

alert!

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September 2021 / Real Estate Influencers

Etsy trends experts named its Color of the Year - Sky Blue. Hello, tranquility!


FROM THE $200’S

TO THE $500’s

COMMUNITIES WITH AVAILABLE HOMESITES: WOODLAND CREEK

Quick Move-In Homes Available!

GIDEON GROVE

From the $310’s in Royse City

From the $490’s in Rockwall

STONE CREEK

GREEN MEADOWS

Quick Move-In Home Available! From the $470’s in Rockwall

LAVON FARMS

From the $380’s in Celina

MEADOW RUN

From the $390’s in Melissa

From the $340’s in Lavon

REALTORS! CONTINUE TO EARN MORE WITH OUR

3-4-5% PROGRAM! Visit our website!

3/4/5 Commission program applies only to individual realtors (No team sales) contracted between January 1, 2021 and December 31st, 2021. 3% paid on 1st contract, 4% on second contract and 5% on third contract within the calendar year. Bonuses on third sale and all subsequent sales are capped at 5%. Commissions are paid at closing in the order in which homes close (not contract order). All Pacesetter Home communities are participating in the 3/4/5 commission program. Commissions are paid on full prices listed on the closing statement, and the full commission will be disclosed on the closing documents. All commissions will be paid to the participat-ing brokerage. In accordance with the Texas Occupation code Sec.1101.651 (d) All broker’s fees, including B.A.C, are payable to a real estate broker directly and not to a licensed sales person. 3/4/5 program will not be paid in addition to promotional bonuses or any other additional B.A.C’s .


s g n i h T

About a Real Estate Pro ... :1: One thing we might not know about you: My left ear has been taken off and reconstructed due to a doctor tearing my eardrum open.

:2: What lead you to this career? Me having a mother that’s been doing real estate for as long as I can remember! I grew up around the business and when I was offered a position in title coming out of art school I called my mom to ask what it was because I knew it was real estate related! I started on the graphic design side in Austin and decided to pursue a career in sales in DFW. It was the best decision I could have made for my career.

:3: Best advice for someone new in real estate? Focus on just one or two lead generating systems vs trying to do everything under the sun to see what sticks. Find your niche and focus on it. Consistency is key and never treat a closing like a divorce. Your clients should be a part of your life even after closing. Everyone wants to work off referrals right? Who best to refer you than a prior customer!

:4: What sets Fair Texas Title apart from other title companies? Every day we have the honor of continuing the 'Fair' legacy. We strive to live out our company slogan - “The Finest Closing Experience in Texas.”

Director of Marketing

We give our all to our clients and there’s nothing like the feeling of being

FAIR TEXAS TITLE

surrounded by like-minded partners — those who have that same spark

c. 214.551.0093 o. 972.441.5558 7200 W. University Dr, #280, McKinney, TX 75071

and fire to shine. We know REALTOR s have their favorite partners, we ®

respect those relationships - I just ask that you give us a try someday when you can! :: Know someone we should feature? Recommend a real estate pro! :: K Hov's Chris Hartley shows off the mug from nancy@dfwrealestateinfluencers.com 214.533.8945 Your Home Free Team Nelson's Casey Briner 6

Ashley Olson

September 2021 / Real Estate Influencers


FAIR T EXA S T I TL E

Locations

ALLEN

FORT WORTH

NORTH DALLAS

ALLIANCE

FRISCO

PLANO

COPPELL/IRVING

MANSFIELD

DALLAS-PRESTON CENTER

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1020 W. Exchange Pkwy, Ste 1100 Allen, TX 75013 O: (469) 214-4033 F: (844) 764-2484

9800 Hillwood Pkwy, Ste 140 Fort Worth, TX 76177 O: (817) 409-4828 F: (844)865-4134

8951 Cypress Waters Blvd, Suite 160 Dallas TX 75019 O: (817) 381-7515 F: (502) 650-8254

8201 Preston Rd, Suite 110 Dallas, TX 75225 O: (469) 802-0922 F: (844) 641-0981

3000 Montgomery St, Suite 200 Fort Worth, TX 76107 O: (817) 381-7520 F: (844) 412-5028

18333 Preston Rd, Suite 300 Dallas, TX 75252 O: (469) 640-6060 F: (855) 525-3133

5550 Granite Pkwy, Suite 140 Plano, TX 75024 O: (469) 640-6060 F: (844) 301-4238

8501 Wade Blvd, Suite 1480 Frisco, TX 75034 O: (972) 441-4595 F: (833) 945-2254

ROCKWALL/HEATH

4232 Ridge Rd, Suite 101 Heath, TX 75032 O: (972) 441-4664 F: (855) 299-1784

700 Hunters Row Court Mansf ield, TX 76063 O: (817) 458-4332 F: (855) 431-9653

7200 W. University Dr, Suite 280 McKinney, TX 75071 O: (972) 441-5558 F: (855) 207-4641

W W W. FA I RT EXA ST I T L E .CO M

THE FINEST CLOSING EXPERIENCE IN TEXAS


C O N TA C T U S FACEBOOK realestateinfluencersdfw INSTAGRAM realestateinfluencers_dfw WEBSITE dfwrealestateinfluencers.com EMAIL nancy@dfwrealestateinfluencers.com PHONE 214.533.8945 Any articles included in this publication and/or opinions expressed therein do not necessarily reflect the view of Real Estate Influencers Magazine, but remain solely those of the author(s). The paid advertisements contained within the Real Estate Influencers Magazine are not endorsed or recommended by Real Estate Influencers Magazine or the Publisher. Therefore, neither Real Estate Influencers Magazine nor the Publisher may be held liable or responsible for business practices of these companies. Portions of the articles in this magazine may be freely redistributed in other media and non-commercial publications as long as the following conditions are met: 1) The redistributed article should should be linked back to the original link on dfwrealestateinfluencers.com including the words “Read in full, visit dfwrealestateinfluencers.com” 2) The redistributed article may not be abridged, edited or altered in any way without the express consent of the Publisher. 3) The redistributed article may not be sold for a profit or included in another media or publication that is sold for a profit without the express consent of the author. 4) The articles in this magazine may be included in a commercial publication or other media only if prior consent for republication is received from the publisher. The publisher may request compensation for republication for commercial uses. ©Real Estate Influencers Magazine, 2021

On the Go!

Christine McLean with Eve Balsley at Stonebriar Country Club AND Christine McLean and Whitney Barsalou at Globe Life Park


PA R T N E R S Achosa Home Warranty 36 Capital Title 31 David Weekley Homes 2

STORIES Huffines Communities talks about their legendary REALTOR Trips!

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Fair Texas Title 7 Home Serve Home Warranty 24

Huffines FRONT CVR, 12-16 Independence Title 11 K Hovnanian 25

Get to know Jenn Rock with Better Homes & Gardens

26-29

Log Cabin Escape 32-33 Mattamy Homes 21 Pacesetter Homes 5 Pecan Square 18-19

3 THINGS ABOUT A REAL ESTATE PRO Ashley Olson with Fair Texas Title in McKinney

6

Sandbrock Ranch 3 Stewart Title 25 The Design Quad 36

Rogers Healy Talks about Californians moving to Texas

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INSIDE


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1 & 4. Rachel Boston and Claudia Schubert enjoy a fun night at the ballpark with Mid America Mortgage and Monument Realty.

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2 & 3. Shellie Carnal and Nikki Peters at the Coldwell Banker Apex Goldrush fun. And Shellie and friends at the after party!



With Huffines Realtor Relations Program! Huffines REALTOR® Trips are legendary! Guests say each trip is better than the one before! We sat down and chatted with Chellie Feathers-Meziere Director of Marketing with Huffines Communities to get the scoop on the legendary Huffines REALTOR® trips we hear about every year! The very first Huffines REALTOR® trip took place in February of 2016 - when 13 REALTORs ® were awarded for Heartland sales — with a luxurious trip to Dreams Las Mareas in Guanacaste, Costa Rica. Later that year, in October of 2016, they took a group of 17 to the Grotto Bay Resort on the beautiful isle of Bermuda for sales in Inspiration. 12

September 2021 / Real Estate Influencers


The 2017 trip was originally scheduled to take place in the Caribbean Island of Tortola but Hurricane Irma had other ideas. So, Chellie and team quickly shifted gears and took 50 people to the incredibly beautiful island of Maui in Hawaii. I mean you can't go wrong with Hawaii! The 2018 trip brought a big shift in direction for Huffines' REALTOR® trip, as they embarked on their very first cruise on board the SilverSea Luxury Liner of Silver Wind, a 280 passenger sailing yacht. Forty guests enjoyed a grand adventure on this Caribbean cruise with stops on the islands of Grand Turks, St. Barth’s, Antiqua & Barbuda, British Virgin Gorda, and Puerto Rico

When Huffines says they are taking REALTORs® on an all-expenses paid luxury trip – they REALLY deliver!

Rudesheim Germany, Koblenz Germany, Cologne Germany, Kinderdijk Netherlands and disembarking in Amsterdam Netherlands. I asked about REALTOR® based sales. Huffines communities sales involving REALTORs® average in the 80+% range. Huffines was among many real-estate-related companies who celebrated breaking sales records in 2020. Chellie noted that Huffines' 2020 sales skyrocketed as

people discovered that if they had to be housebound, they preferred to do it in a beautiful new home vs. a cramped apartment. So in addition to record home sales in 2020, those sales also helped break a record of the number of guests qualifying for the trip! The 2020 REALTOR® trip grew to a record 58 guests! Sadly, due to Canadian restrictions not allowing passage through International waters, the originally planned Alaskan Cruise had to be scrapped for a more tropical get-away to the breathtaking azure waters of the Turks & Caicos Islands. That 2020 trip just took place this July, and 54 people experienced paradise together at the Windsong Resort on the Isle of Provodentiales. When Huffines Communities says they are taking REALTORs® on an all-expenses paid luxury trip – they really

The 2019 earned trip will be remembered as 'the bouncing ball' trip, as everyone had to remain fluid! It was initially 2018 Silver Sea Caribbean REALTOR ® Trip scheduled to take place in the Spring of 2020. It was postponed and rescheduled three times due to Covid and now is finally set to take placethis September 29th – October 6th. The 2019 was worth the wait, though! It's a once-ina-lifetime Rhine River cruise, embarking in Basel Switzerland with stops in Breisach Germany, Strasbourg France, 13

September 2021 / Real Estate Influencers September 2021 / Real Estate Influencers 1 3


deliver! Each trip kicks off with a fun-filled “Ticket Party Reception” where Huffines' guests are invited to a cocktail party to wine, dine and mingle with other guests. Lucky guests are presented with lots of goodies including a totebag, beachbag or backpack (depending on the destination) loaded with thoughtfully brainstormed items that will be helpful on the trip such as bug bands, sunscreen and chapstick, snacks, branded beach towels and beverage tumblers, and a folder containing travel tickets and information, luggage tags and more. Airfare, lodging, food and beverage, excursions and entertainment are all included on Huffines' trips! Pretty much all REALTORs® need to bring is their suitcases and some spending money for souvenirs! Before the ticket party ends, a brief overview of the

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September 2021 / Real Estate Influencers

trip is provided by Chellie, and Arta Travel President/Owner, Steve McSwain who also travels to the destination with the group. Guests are on the trips to relax, but Chellie and her team, along with Steve, work tirelessly to make the trips the incredible success they have become year-after-year. Builder partners often voice their appreciation for Huffines Communities team members going above and beyond the 'norm' of what a developer typically offers builder partners, so getting one-on-one time with our builders on the trip is a great opportunity to mix business with pleasure. Many great, new ideas have come from those casual get togethers on Huffines' trips! Bloomfield Homes has been involved in the trips almost since the beginning, send-

ing either Mike McCord and his wife Rita, or Don Dykstra and wife Debbie. Debra Andrew with Gehan has found the trips to be such a great marketing opportunity that she has joined the trip for the past three years. Wanting in on the fun this year, Shaddock Homes' Peter Shaddock brought wife, Julie, and four top executives along with their spouses to join the 2020 trip to Turks & Caicos! The 2021 REALTOR® trip will take place June 5-10, 2022 and, due to popular demand, will be at the fabulous all-inclusive Secrets Resort in Guanacaste, Costa Rica! If you're a REALTOR®, be sure to sign up with the Huffines REALTOR® Relations program - you will receive an eblast of available spec inventory and builder contact information.


Mark your calendars! Mark your calendars! Huffines IS hosting Oktoberfest this year on Wednesday, October 13, 2021 from 5-8pm at Club Inspiration in Wylie!

Huffines is hosting

OKTOBERFEST Weds, October 13th from 5-8pm at Club Inspiration in Wylie! Don't miss this legendary Huffines event!

Don't miss this Gemütlichkeit opportunity to experience a legendary Huffines REALTOR® event. If you get the chance to attend a Huffines' event - do it! Their events always includes food, adult beverages, entertainment, FUN and an assortment of amazing prizes — such as grand prize Apple products, designer handbags, and everyone's favorite - cash - lots of cash is given away!

er of the DFW REALTOR® community. Keep an eye out for invites to other Huffines sponsored events, including the CCAR (Collin County Women’s Council of Realtor’s) installation at Club Inspiration in Wylie on December 1st.

Oktoberfest will include German food, fresh roasted nuts, a full blown German festival band, and, of course, the all important Chicken Dance! Huffines is a big support-

Huffines also hosts several smaller events — such as brokerage offices annual awards ceremony, company party, monthly or quarterly meetings either at brokerage offices or

hosted on-site at one of their resort-style clubhouses. Small but mighty - Huffines is proud of how cohesive and efficient their small team is — with just 25 team members, they all wear many hats and work together seamlessly as a team including, Elvio Bruno, President; Sue Blankenship, Senior Vice President; Mark Edgren, Vice President; Office Manager Roxanne Cabrera; and Aaron Alcozer - their digital media guru who moved their master planned community websites towards a video-centric look. Get ready! For 2022, Aaron's goal is to bring home the McSam award for Best Social Media Campaign. Company owners, Phillip and Donald Huffines and CFO Jeff

2017 Maui REALTOR® Trip


Winger, and their spouses, have also attended some REALTOR® Rewards Trips — enjoying the opportunity to get to know REALTORs® better and learn about what buyer trends REALTORs® are seeing in the new home market. Keeping up with new trends has paid off for Huffines Communities! The company has received 70+ industry-based awards for everything from their grand entrances and re-

sort-style clubhouses to Best Project Managers and more. The Marketing Department alone has taken home Dallas Builder Association McSam & Texas Star Awards for Best Use of Technology, Best Digital Promotion, Best Website, Best Video, Best Billboard, Best Special Event several times, and Marketing Professional of the Year.

Discover Huffines Communities today! Help them break a record again on the growing number of REALTORs® on their 2022 trip to Costa Rico! Discover Huffines communities and fine builders at www. HuffinesCommunities.com

www.HuffinesCommunities.com

2020 Turks & Caicos REALTOR® Trip

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Presents

2021 REALTOR REWARDS TRIP Pura Vida!

We’re going to Costa Rica! TRIP DETAILS: 5-Nights, 6 days at the beautiful 5-Star luxury Secrets Papagayo all-adults resort in Guanacaste, Costa Rica! Trip will take place June 05-10, 2022 & will include round-trip air travel, luxury accommodations, all meals and beverages (to include alcohol), excursions, entertainment & MUCH more! QUALIFICATIONS: From January 01, 2021 to February 28, 2022 sell & close a combined total of $1,000,000 in NEW homes in any of our three master planned communities & win an all-expenses-paid luxury Costa Rican vacation for you & one adult guest!

Forney | $200s - $500s

Wylie/St. Paul | $300s - $800s

Royse City | from the $200s

* Trips may not be sold or traded and there is no financial exchange if unable to attend. All new home sales must close by June 01, 2022 in order to qualify & REALTOR® info must be documented on sales contract at time of execution. All travelers must be at least 21 years of age & hold a current passport. Visit our website at www.HuffinesCommunities.com for updates.

www.HuffinesCommunities.com • CMeziere@HuffinesCommunities.com • 972-860-3133


Named Top Community in Dallas-Fort Worth by the Dallas Builders Association 2021

MASTER-PLANNED

COMMUNITY COMMUNITY OF THE

YEAR

DALLAS BUILDERS ASSOCIATION

Pecan Square by Hillwood Communities was honored with several awards including Master-Planned Community of the Year for its outstanding product diversity, unique amenities, robust technology offerings, planned on-site schools, and year-round lifestyle program. Pecan Square was also voted People’s Choice Community of the Year!

BEST

LIFESTYLE PROGRAM

BEST

LIFESTYLE DIRECTOR

2021

PEOPLE’S CHOICE

COMMUNITY COMMUNITY OF THE

YEAR

DALLAS BUILDERS ASSOCIATION

New Homes from the high $300s to $800s

PecanSquarebyHillwood.com


BEST

COMMUNITY AMENITY

JACKSON HALL AMENITY CENTER

BEST GREETING HOUSE COWORKING SPACE

Dog Park & Pioneer Park Coming Soon!

THE ARENA

COVERED PAVILION

WELCOME CENTER


1. Good Friends/Great Times: Gina Waterfield, Dave Jenks and Deborah Hayes enjoy a chance to reconnect

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2. Charly Clark, Mary Nelson and Christa Fulton are tireless workers for CCAR 3. Gene Frederick and Cindy Baglietto at the eXp Build Conference at the Gaylord - Gene and Susan were Cindy's Team Leaders at KW Dallas Preston Road her first 5 years! They helped her become Rookie of the Year and Number 2 Rookie of the Year Nationwide! 4. Fidelity Title's Diane Davis and Nancy Holzwarth begin the feature story process! 5. Home Smart Top Producers. I like their choice of celebrations - $2 martini lunches! Brenda Thompson, Lea Fray and Roxanne Padgett Flores

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ANNA, TX

We put communities in the greatest

places

Mattamy Homes is now in the Dallas market, bringing our unparalleled customer focus to one of the most exciting metro areas in our nation. We’ve listened to our customers since 1978, and we specialize in designing stylish, spacious and practical homes in beautiful neighborhoods planned to complement each surrounding community. We want to elevate your lifestyle and put you right in the middle of adventure. Every town we build in offers unique local character, endless outdoor recreation and so many shopping and dining options for you to explore and enjoy. We look forward to providing you a tour of the homes and neighborhoods we’ve started around Dallas. Let’s make the most of your North Texas lifestyle!

Visit MattamyHomes.com for more information.

Villages of Hurricane Creek single-family homes

FARMERS BRANCH, TX Kensington Place 50’ single-family homes Kensington Place 40’ single-family homes Kensington Place Townhomes townhomes

FRISCO, TX Dove Creek 55’ rear-entry single-family homes Dove Creek 65’ front-entry single-family homes Wade Settlement townhomes Villages of Creekwood single-family homes

GUNTER, TX The Bridges at Preston Crossing single-family homes

LEWISVILLE, TX Windhaven Crossing townhomes

LUCAS, TX Lakeview Downs single-family homes

MESQUITE, TX Iron Horse Village urban homes

DALLAS, TX Tennison Village urban homes

NORTH RICHLAND HILLS, TX All illustrations are artist’s concept. All dimensions are approximate. Prices, specifications, availability and terms and conditions subject to change without notice. For more information on available homes and incentives, see a Mattamy New Home Counselor for full details. ©2021 Mattamy Homes. MATDAL009

City Point urban homes


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Tiago Title's Brunch Babes event - learning how to help clients get organized

Lisa Dyess-Richardson with Boss Babes at lunch! 22

September 2021 / Real Estate Influencers

alert!

Must haves: multifunction furniture: murphy beds, foldable desks, room dividers

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estate market also benefits from the mass exodus from California. The healthy market is evident at all home price points. Competition in the real estate game is not new, generally homes at the entry level price point are competitive, no matter the market. The change is that now the competition is seen at price points all across the board, from entry level, all the way to high-end luxury properties.

Californians are moving to Texas. It seems like every week a new corporation is relocating to Dallas. This definitely isn’t a new trend, but it is still a very necessary detail in the landscape of the North Texas real estate market. North Texas suburbs have been ranked among the best cities to live in for decades, and now out-of-state residents are moving here to see what the hype is about. Texas is viewed as the next California. As Austin transforms into the next Silicon Valley, Dallas is transforming into the next mixture of Los Angeles and Silicon Valley – basically California without the beach. Texas has become the permanent home for Californians at an increasingly steady pace for the past few years, and the past few months have been no exception to the trend.

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September 2021 / Real Estate Influencers

Along with the corporate relocation of Fortune 500 companies, comes the relocation of hundreds of thousands of individuals and families, all searching for their permanent home in Texas.

Rarely do you see multiple offers on multi-million dollar homes, but that is the new norm, in large part because five-million dollars in Dallas can buy a spacious estate, whereas in California, that amount would get you a much smaller property. Dallas has become a powerhouse for both companies and families, and it isn’t going anywhere. The real estate market in Dallas-Fort Worth will continue to thrive beyond 2021.

The trend of moving to Texas isn’t solely based on the Pandemic, though it has put some ignition on the fire. Last March, as the world started to shut down, no one knew what the future held for any business. As soon as the real estate industry escaped the initial setback in March of 2020, the industry started to see immediate change. That change lies in people wanting to get out of their apartments, out of the city, and into places that offer more space. The busiest time to be a REALTOR traditionally falls in the spring and early summer months, but that hasn’t been the case for the last 18 months. For the most part, 2020 and 2021 have functioned at spring levels for every firm in North Texas. As California residents benefit from the lower cost and less populated Texas landscape, the Texas real

ROGERS HEALY Rogers@RogersHealy.com 3001 Knox Street #210 Dallas, TX 75205 Rogers Healy is the Founder and CEO Rogers Healy and Associates Real Estate, which is one of the most successful independently owned real estate firms in the country. He is also the Founder and CEO of Healy Global Real Estate + Relocation, Rogers Healy and Associates Commercial Real Estate and Healy Property Management. @rogershealy + rogershealymedia.com


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Meredith Chapman and Ingrid Prince

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Prices subject to change without notice. Real Estate Agents Welcome! A Real Estate Agent must register their client in person on client’s first visit at each community for the Agent to receive a commission or referral fee, or register their client in advance using the Rapid Registration form available by calling (888) 807-0891 or by emailing dfwleads@khov.com. Registration is valid for 30 days. See a Sales Consultant for full details. Equal Housing Opportunity.

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Ellen Day - Frisco Ellen.Day@stewart.com 6351 Preston Rd. | Ste. 100 Frisco, TX 75034

Travis Buck - Fort Worth Travis.Buck@stewart.com 5600 Clearfork Main | Ste. 120 Fort Worth, TX 76109

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Stefani Burris - Plano Stefani.Burris@stewart.com 7000 Preston Rd. | Ste. 1400 Plano, TX 75024

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Jennifer Gerlich - Richardson Jennifer.Gerlich@stewart.com 2040 E. President George Bush Hwy. Ste. 140 Richardson, TX 75082

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Jenn

ROCK

By: Allison Myers

If you pick ten different REALTORS® off of a list and asked them their backstory, you would hear ten different accounts of how they got into real estate. From nursing to geology to education to theater, a group of REALTORS® would likely repre26

September 2021 / Real Estate Influencers

REALTOR

®

sent a fairly diverse set of backgrounds and walks of life, and very few seem to have answered, “REALTOR®” when asked what they wanted to be when they grew up. Though Jenn Rock has been a REALTOR® with Better Homes and Gardens for a decade now, she’s no exception when it comes to bringing a unique background and unique set of experiences to the industry.

Jenn was born in Abilene, Texas, where she lived through her kindergarten year. After that year, because of her parents’ work as missionaries, the family moved to Costa Rica, and then to Colombia when she was eight. She remembers being hesitant about moving to Colombia; however, after some brief integration into the culture, she quickly realized it was exactly where she wanted to be despite the tumultuousness of the country during that time.


She spent the next several years there, building friend groups and immersing herself in the only real culture she had ever known. Jenn had no trouble assimilating and making friends, and she credits this experience with developing her ability to relate to various types of people from early on. An adventurous teen, Jenn was excited when she was told she would get to spend her junior year of high school at boarding school in Ecuador. “Some people think boarding schools have negative connotations,” Jenn said. “But I have great memories of boarding school!” It was another opportunity for her to meet new friends that she still remains in contact with today. “It was an incredible bonding experience,” said Jenn. Jenn’s parents modeled a familyforward lifestyle, which is eventually what drew Jenn into the real estate industry. Even when her father switched roles within the missions organization and moved their family to Los Angeles for her senior year, Jenn’s strong bond with her family and sharp assimilation skills allowed her to succeed. She did experience intense culture shock, she said, as her environment sharply shifted. “My clothes were all thrifted, and I didn’t drive at all, I was suddenly in a nice,

Jenn cited her husband’s ow n adoption a her family h nd the orpha elped care for ned children in Colombia reasons they as some of th knew they w e main anted to serv in any way e vulnerable they could. children


private school where everyone drove fancy cars,” Jenn remembered. She recalls the move to LA being far more challenging than any move in Central or South America. But, true to form, Jenn persevered, carving out her place and building her own little community nearly 6,000 miles from what she came to know as “home.”

Jenn’s parents modeled a family-forward lifestyle, which is eventually what drew Jenn into the real estate industry. 28

September 2021 / Real Estate Influencers

Jenn ended up staying in Los Angeles for 15 years where she worked in the marketing world. Deep down, though, she knew she wanted to be back in Texas. The only member of her family to be born in the Lone Star State, she wore the Texan badge with honor. “I am proud to be a Texan,” she laughed. Upon graduation, her parents offered both her and her sister a graduation trip. “My sister wanted to go to Germany; I wanted to go to Texas,” she said resolutely. That led to regular summer camp trips, and after feeling like she hit her California ceiling, with no job, house, or plan, she packed up her car and headed east — towards 'home'. She explored various admin roles in different companies before deciding to try her hand at real estate. She was married with kids by then, and flexibility was paramount. The timing was

interesting, as she actually leveled up in her career during the sharp downturn of the housing market around 2008. While that coincidence provided its own challenges, Jenn considers herself one of the lucky ones. Her broker happened to be getting out of the business and offered to mentor her and send business her way. “She launched my career for me,” Jenn said. As a result, she had the opportunity to rapidly expand her business, but was grateful that she didn’t have to. “I could’ve worked every weekend. I still can. But I don’t want to,” Jenn said matter-of-factly. Jenn said her reasons for staying in real estate a decade later are the same reasons she got in: She wants the freedom to prioritize her family. However, this shouldn’t be confused for her savvy or keen eye for industry trends. She’s anything but disengaged. We discussed vision, market trends, which suburbs are handling rapid growth, and which ones aren’t. Her wisdom and ability to see the big picture no doubt makes her an asset to her community — not just as a businesswoman, but as a neighbor. Just like she grew up in a familycentric environment, she wanted the same for her kids. “I love real estate,” she explained. “But I have no desire to be married to my job.” The more Jenn shared about her life, the more evident it


Jenn is the embodiment of

“working to live” rather than “living to work.”

was that she is the embodiment of “working to live” rather than “living to work.” Jenn and her husband have three kids — two of which they adopted through foster care. She cited her husband’s own adoption and the orphaned children her family helped care for in Colombia as some of the main reasons they knew they wanted to serve vulnerable children in any way they could. “Adoption and foster care were just always on my heart,” she said, “And it was personal for my husband who benefited directly from adoption.” Her academic background includes early childhood development, which has proven to be helpful in navigating any challenges as they arise. It likely comes as no surprise that the person who eagerly embraced multiple international moves, packed up and relocated halfway across the country on 29

September 2021 / Real Estate Influencers

To connect with Jenn, email her a whim, jumped into a brand at jenn.rock@winansbhg.com or new industry, and welcomed (214) 708-0919 foster care with open arms would self-identify as a dare devil. When she’s not working or toting her kids to baseball tournaments, you can find her riding 4-wheelers with her kids. She holds the platinum status as a Better Homes and Gardens agent, meaning she was nationally recognized for her volume and quality of work. But that’s not her main motivation — not by a long shot. She was hesitant to bring it up, in fact. Jenn simply works Jenn Rock, REALTOR® hard to serve her clients, love her jenn.rock@winansbhg.com or family, enjoy her hobbies, and (214) 708-0919 the accolades are a byproduct of keeping the first things first. In a productivity-obsessed culture, it’s refreshing to connect with folks who order their lives a little differently. And while Jenn has surely left a trail of goodness behind in every community she’s been a part of, I, for one, am glad she finally made it back to Texas.


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When in Rome...

Your real estate friends check out real estate even on trips! 1 & 2. Marissa Benat and Bobbi Bracco stopped off at the National Association of REALTORS on Michigan Avenue in Chicago. 3. Coldwell Banker Apex's Nicole Tucker couldn't resist taking this picture while in Turks & Caicos Islands on the Huffines REALTOR® trip!

214.533.8945 nancy@dfwrealestateinfluencers.com 30 September 2021 / Real Estate Influencers


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TREND

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1. Casino FUN! United RE DFW Props Devin Dausset, Brenda Cole, and Michael and Barbara Wallis 2. 22 Realty's Robyn Eastman and with Lanae Humbles handing out Girl Scout cookies! 3. Edie Leon and Trisha Moore celebrate their 2nd "Local Realty Agency' office in Fort Worth 4. Happy 10th work anniversary to Rachael Mireles at Berkshire Hathaway HomeServices Alexander Chandler Realty! 34

September 2021 / Real Estate Influencers


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e 1. Monument Realty in Fort Worth with Kandi Patterson and Marnie Smith 2. Starla Karlis and Kimmie Jones-Ynguanzo get their chill on! 3. Work friends are the best! Pam Boyd and Mariane King enjoy a chance to catch up 4. Arlington Board of Realtors Diversity, Equity and Inclusion committee

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August 2021 / Real Estate Influencers


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