Alvarez Listing Presentation

RealResidentialManifesto

At Real Residential, we believe every person deserves honesty

For most of us, a house is our single-greatest financial asset But a house is more than a structure for shelter and space it’s often also a home, and home is one of the most emotional assets we can own

The process of buying or selling a home can feel daunting, and it’s frequently cloaked in mystery and uncertainty especially in a competitive market like the Seattle metro Mortgage interest rates are unstable, properties are scarce, and bidding wars are tense But even amidst the chaos, it can also be a journey of joy in which you dream of your new life or experience financial opportunity Most of the time, the difference between a bad experience and a good one is the team supporting you

Our team is a select, nimble group of experts focused on our local communities and intentional about slow growth so we can provide the best service to our clients We’re on a mission to redefine the duty of care in real estate to mean more than just legal obligation For us, duty of care is a standard of how you treat people, and it starts with honesty Honesty means educating you about market conditions (so you can make your best decision) and advocating for you like you ’ re a family member. Honesty means telling you what you need to hear, not just what you want to hear. Honesty means doing everything in our power to make your dreams come true

Honesty means being real And we promise to be real with you

2600 W Newton St

FOR: OMAR & LULU ALVAREZ

PREPARED

Your Real Team

Brad Cahill Partner | Founder

With over 22 years of experience, Brad has consistently ranks as one of the top brokers in the entire industry He was a co-founder of NWG Real Estate in 2007 and the #1 producer for 11 consecutive years Brad's passion for client service inspired him to pioneer the “Client Care” program at NWG, which offers access to coordination of all home related needs to clients beyond the transaction In 2017, Compass Real Estate chose NWG as their primary launch partner, which was a testament to their success in the industry as well as universal respect from their industry peers and business leaders in the community

Brad’s business is relationship-focused, with the vast majority of his clients coming from personal referrals He believes in adding value to others first and placing his clients' best interests above all else, even if that results in advising against purchasing or selling a home Brad is proud of the collaborative culture he has fostered in the industry, and he believes that clients benefit most from a team of brokers matched for expertise, specialization, and personality fit

In his personal time, Brad enjoys spending time with his family and coaching his children's activities. He is also an avid sports fan and proud supporter University of Washington athletics.

Shawn Filer

Partner | Founder

Shawn Filer co-Founded Real Residential in late 2022 after 5 years as a Founding Broker at Compass Washington where he was one of four partners with the 4th highest ranked team in the Nation Prior to Compass, Shawn was co-owner of NWG Real Estate, an independent boutique brokerage that he and his colleagues sold to Compass, becoming their initial launch partner in Washington State and one of the first on the West Coast.

As a prominent figure in luxury real estate, Shawn is known for his private client database and his discrete representation of heads of industry, celebrities, and foreign investors Shawn’s vast local knowledge and keen understanding of luxury property and lifestyles has helped him secure some of the highest cost per foot sales in the region

#1 Team

County

Ava Lang

Executive Client Manager

Growing up in the greater Seattle area, Ava has a deep appreciation for the diverse communities that the region has to offer. In 2023, she graduated from University of Washington with a degree in Communication, minor in Business Administration, and certificate in Professional Sales Previously employed at Kemper Development Company as Retail Operations Coordinator, she learned the ins & outs of property management and class-A execution Ava is ecstatic to begin her new chapter at Real Ava supports Nick Glant and Brad Cahill as their Executive Client Manager and aims to deliver excellent client service and build life-lasting relationships with clients. In her free time, Ava is an avid runner, who enjoys competing in half-marathon runs As well as enjoying all things involving sun, food, family and friends!

The power of partnership: Real Residential is a true collaborative of industry leaders in Seattle and on the Eastside Every client we serve has the support of not only the Broker they entrust on their sale but also benefit from the creativity, advocacy, and reach of the top Brokers in the region

THE HISTORY OF 2007 2018

NWG is founded in Downtown Seattle

NWG expands to Bellevue/Eastside

NWG becomes top independent brokerage in WA with over $500 million sold annually

NWG joins Compass as the Founding Team

NWG is ranked top team in WA and #4 Nationally in WSJ

Real Residential is founded and launched by the original NWG team

Comprised of 28 industry professionals that include an unprecedented 8 of the region’s top-producing brokers, Real Residential continues to set records in sales price and sales volume

The Real Duty of Care

Every person deserves honesty. We promise that honesty will be at the core of every communication we have with our clients

We promise to elevate our client over any self-interest

We promise to advise and educate

We promise to treat our clients’ home as though it were our own

We promise to remain in our clients’ lives for anything they need that enhances their joy and convenience in their home

We promise that any request from our client will be answered honestly and timely

We promise to treat our fellow Broker colleagues inside and outside of Real with care and consideration

We promise to be REAL

Why Real Residential?

Real Advisory Board

At Real Residential, we believe the complexities of a home sale should seek innovation and advisory from a variety of talented sources We are fortunate to have an incredibly talented Advisory Board whose collective mindshare pushes us to raise the bar and redefine the duty of care in our local market Your talent behind the scenes!

Marketing Your Home

The quality of Real's representation of your home reflects you as the seller

Because of that, we have curated an extensive marketing plan to ensure your home is shed in the best light.

Pre-listing value add services

Photography

Website and Video

Social

Print Advertise

Marketing Collateral

Pre-listing Value add Services

Electrician

Painter

Landscape

Handyman

Carpet cleaning

Staging

Power washing

House cleaning

Inspections

Plumber

Professional Photography

Curated Custom Marketing Collateral

We create a suite of print marketing collateral to be featured at your home including a booklet or brochure, a feature sheet to showcase your homes best features, and a postcard sent out the nearest 100 neighbors

Presentation of your Home

At Real Residential, we take pride in our high standards that we refer to as Real Standards

We firmly believe that it is essential for every property listing to showcase an exceptional level of quality and sophistication, setting it apart from the rest of the real estate industry

As a seller, we understand that every interaction with our team, including the listing and marketing process, reflects upon you and your property That's why we prioritize every aspect of your listing, from stunning visuals to expertly crafted descriptions, ensuring that your property receives the recognition and attention it deserves Our commitment to excellence is reflected in every touchpoint of our service, providing you with the confidence and assurance that you have chosen the right team to sell your property

Real Standards

Professionally printed marketing collateral

Framed feature sheet of top ten features of the home

Framed feature sheet Improvements during ownership sheet (if applicable)

Keybox wrap with Real branding

Standup flyer with QR code

Real Residential welcome mat for vacant listings

Soap and tray with disposable Real towels

Communication

The key to a successful relationship during the transaction process begins and ends with communication. Clear and timely communication can prevent misunderstandings, resolve conflicts, and ensure that all parties feel supported and are on the same page throughout the process Effective communication can also help streamline the transaction and make it more efficient, ultimately leading to a successful outcome for all involved

We use three different streams of communication:

Weekly Updates

Group text threads

Phone calls

Weekly home check-ins

Weekly Updates

Our weekly updates include a summary of the work completed during the week, any milestones achieved, and any upcoming tasks or deadlines It's also important to address any concerns or issues that may have arisen and discuss plans to address them

Vendor Concierge

With decades of careful curating, we have created a list of over 300+ trusted vendors we use for a plethora of services for your home Below is a just a few of our most loyal companies we use on a regular basis.

Vendor Partnership

Real Benefits

Exclusive clients to Real receive 10% savings

Scheduling priority

6 week initial staging period

Prorated rental options

Complimentary deferred payment option (90 days)

Complimentary Pre-Listing Consultation ($500 value)

Virtual staging available

Queen Anne $3,750,000

Queen Anne

Queen Anne

$2,375,000 $1,615,000

Magnolia

Queen Anne

Queen Anne

Queen Anne

Queen Anne

Queen Anne

Magnolia

Queen Anne

Specific Strategies

Preparation

Landscape clean-up

Provide any documentation of oil tank removal, if applicable

Pre-inspect the home with Inspection Services NW to provide to prospective Buyers

Drone and daytime/twilight photography

Provide any documentation of sewer work or scope, if applicable

Wash windows

Miscellaneous handyman repairs

Extensive rood and exterior cleaning (coordinated and managed by Real)

Exterior repairs (coordinated and managed by Real)

Slight staging adjustments and room redesign

Marketing strategies

Mail to closest 200 homes (advocacy)

Boosted social media targeted ads

Reverse prospect email to larger Broker database

Neighborhood video to provide to relocation Buyers

Provide mapping of proximity to nearby amenities

Featured in REALM

Leverage YPO, WAC 101 board, UW boards, and Global Real Estate Network

Marketing Timeline

May 20 -21

May 22

May 23 - 26

May 27 -28

May 29

May 29

May 29

May 30

June 1 - 2

May 29 - June 5

TBD

Listing Paperwork signed

Twilight/Daytime and aerial photography (Clarity NW)

Website and marketing design (In-house marketing)

Potential private viewings

Live on the multiple listing services

Luxury mailing to 200 homes announcing your listing

Email campaign to luxury agents and advocates

Broker Open House

Public Open House - as needed

Initial social media launch

Submission to Luxury Home Magazine, WAC Magazine, Mansion Global, Seattle Refined, Architectural Digest, Luxe Magazine, Puget Sound Business Journal

Results Oriented Compensation

Your home fits squarely into the coveted property that our team ex- cels at representing We are selective in the listings we represent and furthermore, we believe in customizing each fee structure based on fair compensation and incentive Below, you will find a fee proposal that balances ample fair compensation with incentive to perform

Fee Proposal

Listing Office Compensation:

25% of sales price

Listing office to contribute $4,000 at closing

Buyer’s Office Compensation:

25% of sales price

Listing

Commission Inclusions

All marketing collateral, print & digital advertising, and signage costs

Assistance in coordinating listing preparations and maintenance, ie landscape, repair items, floral display, cleaning, etc

Legal support on retainer of up to 5% of brokerage compensation Closing documentation, transitionsupport,etc

Testimonials

Brad & Shawn were a joy to work with throughout our multi-year search for the perfect home for our family. Brad provided thoughtful, patient guidance as we considered home after home in three different neighborhoods. When we were ready to put in an offer, Brad & Shawn’s strategic advice helped us to stay sane, act quickly and ultimately win out in a competitive environment. Equally as important, although the market softened as we were getting ready to put our existing house on the market, they helped us to put our best foot forward and get our house sold at the right value. At every step, Shawn was in tune with both our financial and emotional needs, helping us find the right balance and highly responsive to our calls. Brad made the logistics of buying and selling so easy –coordinating multiple vendors and taking care of all the many details leading up to putting our house on the market. Together, Brad & Shawn made the stressful process of buying and selling our homes much calmer, faster, and easier than I could have imagined. (We were also introduced to a great roster of painters, handymen and other helpers – several of whom we ’ ve called on separately post-close).

- Jane Park

From start to finish, Brad and Shawn were extremely helpful and professional at each step of the process We felt confident that they had our best interests in mind and took great care to negotiate the best deal possible This was our 4th time working with their team and we'll continue to use them moving forward

- Dave & Caitlin Yusen

In working with Shawn and Brad we felt they were truly invested in our family and our success At no point did we feel like just another transaction And since closing, we ’ ve recommended Shawn and Brad to multiple friends and colleagues, whether they were just exploring their next move, or actively house-hunting We’re thankful we had the opportunity to work with this team, and would absolutely recommend them to anyone looking for a team to work with on their next transactions

- Heather & Ronan O’mahony

Brad and Shawn are without doubt the best in industry Often real estate agents can be undervalued when in reality, legal expertise and negotiating skills are the foundation to their service Aside from being fun to work with, their representation of our transactions was seamless, while knowing the hurdles they had to navigate were challenging Had it not been from N and Shawn, our home would not have sold as quickly or as far above listing price

- Steve & Kelly Patton

Thank you so much for providing such exceptional service during our recent move to the Seattle areaYour thorough and professional approach allowed our family to enjoy the home search process, knowing that we could rely on your firm for excellent service

Moving from out of state, we were quite unfamiliar with the local real estate market and quickly found the home search a bit daunting However, you were able to quickly discern our priorities, after carefully listening to our requirements, and provide us with a very efficient and effective home search process We appreciated your ability to work around our quick Seattle visits and busy work schedules

In addition, your skilled use of market knowledge to seek out homes that had not yet been listed allowed our family to find the perfect home Without that extra effort, we might still be searching for our home instead of enjoying it! Impressively, the service did not end at closing; your follow-though and attention to detail lead to a seamless transition to the area

Thank you again for your great service and expertise We will certainly call you again for any real estate needs and recommend your firm highly to any prospective clients

- Chris & Barbara