4323 NE 45th St Laurelhurst, WA
FOR MATT DENNISON & HILLARY MACE
PREPARED
Table of Contents Your Real Team . . . . . . . . . . . . . . . . . . . 6 - 12 Why Real Residential? . . . . . . . . . . . . 13 - 16 Marketing Your Home 17 - 20 Communication . . . . . . . . . . . . . . . . . . 21 - 22 Notable Sales . . . . . . . . . . . . . . . . . . . . . 24 - 27 Timeline to List . . . . . . . . . . . . . . . . . . . 28 - 33 Comparable Homes . . . . . . . . . . . . . . 34 Fee Proposal 36 Testimonials 37 - 38 4
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Your Real Team
Meet your agents and the brokerage
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Brad Cahill
Partner | Founding Member
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Partner | Founding Member
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THE HISTORY OF 2007
2014
NWG is founded in Downtown Seattle
NWG expands to Bellevue/Eastside
2017
2020
NWG becomes top independent brokerage in WA with over $500 million sold annually
NWG joins Compass as the Founding Team
NWG is ranked top team in WA and #4 Nationally in WSJ
Real Residential is founded and launched by the original NWG team
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2018 2022
Comprised of 28 industry professionals that include an unprecedented 8 of the region’s top-producing brokers, Real Residential continues to set records in sales price and sales volume
The Real Duty of Care
Every person deserves honesty. We promise that honesty will be at the core of every communication we have with our clients
We promise to elevate our client over any self-interest
We promise to advise and educate
We promise to treat our clients’ home as though it were our own We promise to remain in our clients’ lives for anything they need that enhances their joy and convenience in their home
We promise that any request from our client will be answered honestly and timely
We promise to treat our fellow Broker colleagues inside and outside of Real with care and consideration
We promise to be REAL
$850M+ #4 Team In The Nation
Ranked By WSJ Volume Sold in 2022
#1 Team in Wasington State
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RealResidentialManifesto
At Real Residential, we believe every person deserves honesty
For most of us, a house is our single-greatest financial asset But a house is more than a structure for shelter and space it’s often also a home, and home is one of the most emotional assets we can own
The process of buying or selling a home can feel daunting, and it’s frequently cloaked in mystery and uncertainty especially in a competitive market like the Seattle metro Mortgage interest rates are unstable, properties are scarce, and bidding wars are tense But even amidst the chaos, it can also be a journey of joy in which you dream of your new life or experience financial opportunity Most of the time, the difference between a bad experience and a good one is the team supporting you
Our team is a select, nimble group of experts focused on our local communities and intentional about slow growth so we can provide the best service to our clients We’re on a mission to redefine the duty of care in real estate to mean more than just legal obligation For us, duty of care is a standard of how you treat people, and it starts with honesty Honesty means educating you about market conditions (so you can make your best decision) and advocating for you like you ’ re a family member. Honesty means telling you what you need to hear, not just what you want to hear. Honesty means doing everything in our power to make your dreams come true
Honesty means being real And we promise to be real with you
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Real Residential? 14
Why
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Real Advisory Board
At Real Residential, we believe the complexities of a home sale should seek innovation and advisory from a variety of talented sources We are fortunate to have an incredibly talented Advisory Board whose collective mindshare pushes us to raise the bar and redefine the duty of care in our local market Your talent behind the scenes!
JANE PARK
SEAN MEEKER
SAM HOLLOWAY
JON JONES
DOUG EISNER
MARK CANLIS
NEAL ZEAVY
EMILY WHITE
TODD MELDAHL
FOUNDER JULEP / CEO, TOKKI
OWNER/EXECUTIVE CHAIR SEATTLE KRAKEN
CEO & CO-FOUNDER BRIGHTON JONES INVESTMENTS
DIRECTOR, NON-PROFIT (MULTIPLE)
FORMER COO SNAPCHAT / CEO ANTHOS CAPITAL
FOUNDER AMAZON FULFILLMENT / KBC ADVISORS
OWNER, CANLIS RESTAURANT
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CEO CALIDA GROUP VICE PRESIDENT, PIMCO
Marketing Your Home 17
The quality of Real's representation of your home reflects you as the seller Because of that, we have curated an extensive marketing plan to ensure your home is shed in the best light.
Pre-listing value add services
Photography
Website and Video
Social
Print Advertise
Marketing Collateral
Pre-listing Value add Services
Electrician
Painter
Landscape
Handyman
Carpet cleaning
Staging
Power washing
House cleaning
Inspections
Plumber
High-end Photography
We hire the best photographers in the PNW
Listing Website, Social, and Video
Your home will have a dedicated property website, video and a social post on our Real Residential Instagram account
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Top of the Line Marketing Collateral
We create a suite of print marketing collateral to be featured at your home including a booklet or brochure, a feature sheet to showcase your homes best features, and a postcard sent out the nearest 100 neighbors
Print Advertising
We regularly advertise in top local magazines:
Luxury Home GREET
Windermere Laurelhurst
WAC
Real Producers
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Presentation of your Home
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Real Standards:
Professionally printed marketing collateral
Framed feature sheet of top ten features of the home
Framed feature sheet Improvements during ownership sheet (if applicable)
Neighborhood guide
Keybox wrap with Real branding and agent name(s)
Standup flyer with QR code
Real Residential welcome mat for vacant listings
Soap and tray with disposable Real towels
Imagery needed
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Communication
The key to a successful relationship during the transaction process begins and ends with communication. Clear and timely communication can prevent misunderstandings, resolve conflicts, and ensure that all parties feel supported and are on the same page throughout the process Effective communication can also help streamline the transaction and make it more efficient, ultimately leading to a successful outcome for all involved
We use three different streams of communication:
Weekly Updates
Group text threads
Phone calls
Weekly Updates
Our weekly updates include a summary of the work completed during the week, any milestones achieved, and any upcoming tasks or deadlines It's also important to address any concerns or issues that may have arisen and discuss plans to address them
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Our Vendors
With decades of careful curating, we have created a list of over 300+ trusted vendors we use for a plethora of services for your home Below is a just a few of our most loyal companies we use on a regular basis.
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Seattle Staged to Sell Partnership
Offering 10% off of ALL stages
6 weeks of initial staging
Now Receive 10% off of ALL monthly rentals
Prorated rental
Fee Free Deferred initial payment for 90 days*
Complimentary Pre-Listing Consultation ($500 Value)
NO 2023 Price Increase
Offering an Elegant and Simple Staging Package:
Spaces Included: Entry, living, dining, kitchen (including barstools), primary bedroom, and bathrooms.*
Additional spaces to stage can be added at lower cost
Complimentary virtual staging for three additional vacant rooms
$3,500 plus taxes for 6 weeks
1 0 %
Value of SSTS Inventory Staged
Total Over Asking Price
4 4
M i l l i o n $ 1 5 M i l l i o n
$
0
2 7 3
SSTS Homes Staged
% Over Asking 23
Average
Notable Sales
Washington Park $6,895,000
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Washington Park $6,895,000
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Washington Park $6,895,000
Washington
$6,895,000 $6,895,000 26
Park Washington Park
Washington Park
Washington Park
$6,895,000
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$6,895,000
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Listing your Home Our curated listing plan 29
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Specific Strategies
Preparation
Landscape clean-up
Service furnace if it has not been in the past 6 months
Provide any documentation of oil tank removal
Provide any doacumentation of sewer work or scope
Drone photography, aerial photography, and view photography
Pre-inspect the home with Inspection Services NW to provide to prospective Buyers
Marketing strategies
Mail to closest 200 homes (advocacy)
Mail to logical move-up buyers
Mail to logical downsizers
Boosted social media targeted ads
Reverse prospect email to larger Broker database
Bay area Broker outreach/email
Neighborhood video to provide to relocation Buyers
Provide mapping of proximity to nearby amenities
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Marketing Timeline
May 14 - June 3
Listing prep
May 16 - 18
June 3
June 4
June 5
June 6
June 8
June 8
June 8
June 8 - 16
June 9
TBD
TBD
Staging, redesign consultation (the enhanced home)
Daytime photography (Clarity NW)
Twighlight and aerial photography (Clarity NW)
Property video (Reese Films)
Website and marketing design (In-house marketing)
Live on the multiple listing services
Luxury mailing to 200 homes announcing your listing
Email campaign to luxury agents and advocates
Initial social media launch
Broker’s open house (hosted by Shawn and Brad)
By invitation luxury event
Submission to Luxury Home Magazine, WAC Magazine, Mansion Global, Seattle Refined, Architectural Digest, Luxe Magazine, Puget Sound Business Journal
Weekly client updates and calls/emails to our global network of luxury agents
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Comparable Homes
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Insert MLS comps
Results Oriented Compensation
Your home fits squarely into the coveted property that our team ex- cels at representing We are selective in the listings we represent and furthermore, we believe in customizing each fee structure based on fair compensation and incentive Below, you will find a fee proposal that balances ample fair compensation with incentive to perform
Fee Proposal
Listing Office Commisison: 275%
Buyer’s Office Commission: 3%
Real Residential to credit $7,000 to Seller at closing for pre-listing preparations
Listing Commission Inclusions
All marketing collateral, print & digital advertising, and signage costs
Assistance in coordinating listing preparations and maintenance, ie landscape, repair items, floral display, cleaning, etc
Legal support on retainer of up to 5% of brokerage compensation Closing documentation, transitionsupport,etc
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Testimonials
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Seattle Buyer
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Bellevue Buyer
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Seattler Seller
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“Atis sit, con poritate lab idest enim facia con poreriat od quo debit et molorernam, occatiant Harisquia prem qui dunt Pit a iderspe lectem Dam recatiae suntemquas
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Seattler Seller
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Seattler Seller
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