GARY DOYLE REALTY EXECUTIVES OF SUDBURY

After over 30 years in the grocery business as a Corporate Manager, Franchise Owner, and the Owner of Doyle’s Marketplace, I was ready and looking for my next opportunity. My entrepreneurial spirit and love of real estate sparked in me a real interest to change careers in this direction. Becoming a Realtor seemed like a very good option that would allow me to learn a business while being able to transition from the grocery business. I was confident that the hard work, performance, and skill set from my other business would be a good combination.

A local college offered the necessary courses to get my license to trade in real estate. I completed the courses and then asked my golfing buddy and Realtor, Steve Caswell, which brokerage I should consider joining. He provided me his opinion on all the local brokerages and wrapped up the conversation with, “Why don’t you consider coming to Realty Executives of Sudbury? You can join our team.”

I became a member of a high performing group of Realtors with the greatest respect for each other. A key to my success was learning from each of my colleagues and from our Broker of Record, Carl Young, about the best practices in the real estate business. I decided that I was not going to reinvent the wheel but follow proven methods and strategies mastered by successful Realtors.

In the grocery business, the marketing and advertising was done at head office, so for me, this was not an area of expertise. I quickly realized how important it was to let people know I was open for business. Realty Executives and the wide range of support through PrimeAgent became a foundation to building my business.

I was able to develop and grow a database of clients, colleagues, friends, and family that would receive a monthly e-newsletter, a holiday greeting, birthday wishes, and home buying anniversaries. Every week I have a reminder on my calendar to update my database so that the people I met during the previous week don’t slip through the cracks. I make it a point to connect with them. The ability to set up different groups in my CRM helped me grow my investor client business by providing separate communications tailored to them.

The support staff at Realty Executives has gone the extra mile over the years to work with me to maximize the tools available in PrimeAgent. They have often helped design marketing materials and provided expertise on how to best use social media to market my business. They helped set up my own personal website and then taught me how to populate it with client testimonials as they came in.

The set up and regular maintenance of your database takes time, but the system works for you 7 days a week, 24 hours a day, and frees you up to focus on the other sectors of your business. We all have heard buyers and sellers say, “I haven’t heard from my Realtor after the sale.” That is impossible with Realty Executives’ PrimeAgent!!