ONE Magazine First Quarter 2014

PIONEERS

Our first franchisees blaze the way.

ONEonONE

Talking with “leading lady” Barbara Baker.

MICROPHONE

What does “ONE” mean to you?

SPECIAL

FIRST

EDITION

First Quarter, 2014

WELCOME TO ISSUE # 2

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First Quarter 2014

Front Row: Kuba, Matt, Nicole, Jim, Stephanie, Laurie, and Jason.

Back Row: Matt, Petur, Kristina, Nick, Jan, Yazmin, Nicole, Jennifer, Stephanie, Claudia, Erin, Katie, Megan, Corinne, Rebekah, Scott, Tracy, Daniela, Jennifer, Amaly, Brion, Rick, Sandra, Laurie, Jennifer, Jose, and Luis.

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TA B L E O F

CONTENTS

10

6 IN THE NEWS Headlines, highlights and hot trends from Realty ONE Group.

8 HELLO TOMORROW Making the future happen... today.

10 MICROPHONE EveryONE has a voice – come share yours.

12 HOME FROM HOME This is not your ordinary Corporate HQ.

22 ONE ON ONE Q and A with Barbara Baker - one of the savviest brokers in the industry.

26 COACHING YOU TO SUCCESS VP of Business Coaching, Jan O’Brien, talks about how you can boost your business.

28 PIONEERS These affiliates became the future of franchising by taking a leap of faith.

22

30 GOLDEN GOAL Our Top Producers are setting the bar for Real Estate Professionals.

34 REALTY ONE GROUP CARES Making a difference in 2014 and beyond!

36 DREAM MACHINE A Bugatti Veyron – customized for you!

38 DREAM HOME This is Real Estate-of-the-Art.

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LETTER

FROM KUBA Welcome to the first edition of ONE Magazine.

Our industry is about people. Our culture at Realty ONE Group is about people who empower and inspire each other, positively.

HOMES • LIVES • DREAMS. These words encompass the nature of our business and our desire to impact the people we touch. As a lifestyle brand, these words resonate as we live, work and play together on a daily basis. The first issue of ONE Magazine focuses on our family, celebrating the things that make us different, and recognizing the people who propel Realty ONE Group forward.

Future issues will feature news and lifestyle articles, from helpful

PUBLISHER Kuba Jewgieniew

home improvement, to ideas for life enrichment, and sharing inspirational dreams as we all constantly reach for greatness.

EDITORIAL DIRECTOR Katie Secrest

We have the choice of how powerful and memorable we make each day. It’s the ONE day that’s given to us today. Each day is unique like the first and last day of our lives. I thank you for waking up to win, to make a difference in yourself, your business,

C R E AT I V E D I R E C T O R David Telling

our local communities and contributing to building and creating our dynamic company together, daily. I appreciate you.

Everyone and Everything Matters

WRITERS Corinne Bracey David Telling

Together We Achieve More... As ONE :) Thank you.

GRAPHIC DESIGN Claudia Bouche Sandra Ramirez

KUBA JEWGIENIEW

VIDEO & P H O T O G R A P H Y Juan Caicedo

Founder & CEO

NEWS

YOUR FREE REAL ESTATE APP IS HERE! Your FREE, personalized app is now available from our website.

Share this app with all of your clients, to help them find the best homes and communities to fit their lifestyle.

0:00 AM

0:00 AM

0:00 AM

You receive all leads directly!

Take advantage of this great opportunity to increase your online exposure for FREE. RealtyONEGroup.com/myApp

NEW OFFICES! We are excited to announce our new offices in: • • • • • •

Carlsbad, CA Huntington Beach, CA, second office Rancho Bernardo, CA Rancho Cucamonga, CA North Scottsdale, AZ Northwest and Southwest Nevada offices have relocated to bigger and better spaces!

SIGN OF THE TIMES Think outside of the box with Realty ONE Group’s new circle signs!

Make your listing a sure stop on every block.

Offering state-of-the-art technology and beautiful, contemporary office space, new Realty ONE Group offices are sure to impress agents and clients alike. Stop by and say “hi” today!

Order today by signing into your myROG and clicking the DeeSign icon, located in the SHOP tab, or visit DeeSign’s website directly.

RealtyONEGroup.com/OurOffices

DeeSign.com/ONE

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REALTY ONE GROUP “ON AIR” Ready for your close up?

Visit RealtyONEGroup.TV to catch up on the latest videos and exciting news from ONE Studios. You could be our next star!

RealtyONEGroup.TV

ONEWEAR RECOGNITION

Get the latest Realty ONE Group gear by visiting the SHOP tab in your myROG account. It’s easy and convenient!

For apparel, business cards, flyers, lapel pins, coffee mugs, water bottles and so much more; this is your one-stop shop for all of your marketing needs. myROG.com

Your hard work has paid off again! Realty ONE Group has been recognized by Inc. 500 as one of the fastest growing private companies in America for 2013. Our 5th consecutive year!

FASTEST GROWING REAL ESTATE COMPANY

PLAY VIDEO

KUBA CUP IS A “KLASSIC” “Fore” the second year in a row, our Mission Viejo office takes home the Kuba Cup at our annual charity golfing event. Proceeds benefited the 9/11 Memorial Fund in Huntington Beach, CA. RealtyONEGroup.TV/Kuba-Cup-2013 First Quarter 2014

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PLAY VIDEO 8

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H E L L O TOMORROW!

In the beginning, even in the most uncertain housing market, we opened a forward–thinking real estate brokerage, built not just to survive but to thrive in changing times. Many were quick to dismiss us, preferring to focus on the ways of the past, rather than how things should, and could be done in the future. In contrast, we saw the need to embrace the future as if it was upon us today - to lead the industry in bold and creative ways that could forever change things for the better. This wasn’t just a dream, it was a plan of action. Our rapid growth was achieved, and continues, because we know the actions we take today impact our tomorrow. We don’t wait for change, we make change happen!

There are those who fill their heads with dreams... and those who fulfill dreams with action!

At Realty ONE Group, the Dream is definitely ON! First Quarter 2014

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EVERYONE HAS A VOICE

MICROPH

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HONE

“

We asked our employees, agents and affiliates...

What does ONE mean to you?

“Having a visionary mentality with the benefits of limitless creativity.”

“Determination and the ability to keep moving forward no matter what’s blocking your path.”

“Living and working outside the box.”

“Ensuring an environment of lively support and collaboration.”

“Increasing your quality of life, working smarter and doing more with less.”

“Building trust through transparency.”

“Relentlessly pursuing perfection.”

“Empowerment - encouraging employees to take initiative and to give their best every day.”

“A collection of adventurous, creative and open-minded individuals pursuing like-minded goals of rich achievement.”

“We don’t stop when we’re tired, we stop when we’re done.”

“ONE means a unity of sorts, as individual parts that work together.”

“Growth through unity; All for ONE, ONE for All. Humble collaboration.”

Share Your Voice: MyVoiceMatters@RealtyONEGroup.com

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“

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Nicole’s space 12

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HOME from

HOME At Corporate HQ - affectionately known as the “Lab” - personalized work spaces, a creative environment, and an emphasis on collaboration, inspire a look and feel…that blends nicely into ONE!

F

or many, a home is where the

ideas

are

heart is. At Realty ONE Group our

and

hearts are shown on our walls, in

boundaries is admired and encouraged.

where

welcomed creatively

and

explored,

pushing

the

our relationships, and in the work we do.

It’s a special experience being part of a One of the best parts of working here is

dynamic, forward-thinking company you

the ability to express ourselves. After all,

can have an impact on. We all bring our

we spend most of our lives at our jobs,

individual talents to the table and we all

so the work, and the work environment,

look to achieve a daily goal: “Be better than

should be inspiring. The Lab is where

you were yesterday. Make a difference.”

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Kuba’s space

It would be wrong to let Inspiration & Expression get lost in a bland and sterile corporate facade.

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PERSONAL TOUCH Katie’s space

Jan’s space

Amaly’s space

Jennifer’s space

Whether open and playful, simple and contemporary, warm and bold, or calm and serene - everyone’s work space has a touch of individual expression. There are pictures of loved ones, comforts of home, words of personal inspiration, mementos from favorite places, even some elements of surprise!

It all comes together to create a happy and comfortable environment we enjoy “living” in.

And no... it’s not all black and gold! We invite you to experience our colorful side for yourselves!

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ONE DIRECTION...

There is truth to the saying, “If you want to go fast, go alone. If you want to go far, go together.� Realty ONE Group is comprised of smart, savvy people working towards a common goal and relentlessly aspiring to get there as ONE. More than coworkers, we are teammates, and each of us is vital to our success. At the Lab, ideas and plans are born out of collaboration and they take on a life and direction that is openly displayed for all to experience and be involved in.

We work hard for each other, and this adds meaning and longevity to everything we do. Together we are thriving!

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PLAY VIDEO 18

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LIVE. WORK. PLAY. T O G E T H E R

W E

A C H I E V E

M O R E

If there is one thing people notice when they walk through our door, it is the undeniable sense of camaraderie. This is not your typical nine-to-five office, nor is it your typical nine-to-five job. We work well together and we play well together - all in the right measure. From in-house ping pong competitions, to dress-up days, to scooter racing, and birthday get-togethers, it is safe to say that ONE is fun.

At the Lab we are family, we welcome family, we celebrate family... and that’s what sets us up to work hard like family!

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EXPRESSING ONESELF

PLAY VIDEO

Perhaps one of the best vehicles for expressing ourselves and reaching out to our many audiences is through Realty ONE Group TV. ONE Studios, our “in-house” video facility, features the latest in production and post-production capabilities - including a custom built greenscreen stage. With state-of-the-art cameras, audio, lighting, and a suite of computer editing and animation tools, we are building the perfect platform for creating rich-media content for promotion and training. ONE Studios allows us to turn ideas into actions and stay current in delivering our messages. You’ll also notice that more and more members of the ONE family are beginning to overcome their camera shyness - so you can expect to see fresh content coming your way in the very-near future! Are you ready for your close up?

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“

“

Sometimes you just have to trust the instincts that you feel.

ONE ON ONE with Barbara Baker, Realty ONE Group Southwest

In October of 2012, a well-known real estate icon in the Temecula, California area signed on as Realty ONE Group’s first franchisee. Fast forward to the present day, and this forward-thinking decision has turned into a booming real estate franchise, with well over 130 agents.

Barbara’s business is growing every day. So much so, that she is currently expanding her original office space to accommodate more private offices for the increasing number of top-producing agents she is recruiting.

Barbara is transforming the real estate game in Temecula, and her competitors are scrambling to keep up with her rise to the top.

So what makes such a successful Broker-Owner? We decided to sit down with Barbara to figure that out. She offered some simple words of wisdom.

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Q+A

B a r b ar a B ake r

R e al t y ON E Gro up Sout hwe st

What made you decide to join

Tell us about the

Realty ONE Group as their very first

culture here.

franchisee?

Culture is such a

I was in a place where I was craving

significant aspect of

a change and knew that my husband

Realty ONE Group.

and I were not ready to retire. I had

This is a company

been watching different companies

that thinks outside

and when I saw that Realty ONE Group

the box and is agent centric to the

we have grown to over 100 agents,

planned to franchise, I immediately

core. We support each other and we

and we’re still growing. The growth

picked up the phone. It was a leap

care about each other. In a way, I am

comes from agents bringing other

of faith, and it was also a mutual

the mother and this is my family, and

agents, and this is an environment

understanding of what the company

I see that same relationship coming

where agents thrive.

and culture was all about. I am blessed

from the corporate level, which is rare.

that I recognized the opportunity.

I’ve been with other franchises, and

What kind of qualities do you look for

I’ve never seen this type of culture.

in your agents?

Do you love what you do?

Ethics, integrity and character. I think

Yes! I LOVE what I do. Why? Because

How has the business developed since

it is important that an agent cares

you can make a difference in someone’s

becoming the first franchise?

about their client, and I tell my agents

life, and for me that is what’s most

In the beginning of this year we had

every day that if you are here just for

important in this business.

five agents and in less than one year

the commission, you are in the wrong

The growth comes from agents bringing other agents, and this is an environment where agents thrive.

PLAY VIDEO

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place. You need to care about the

What was the greatest piece of advice

life is headed, and how I can help

person you are working with. If you do

ever given to you?

support their travels along the way. I

that, the rest will follow. This is how

To look forward, not back. Always

think it’s really important to be part of

you build your business.

give as much as you can. I believe in

that. I love the younger generation;

Karma. I believe what comes around

hopefully they learn from me because

goes around, so I think it all boils down

I learn a lot from them.

How do you help mentor your agents?

I’m always available to them, even if that means answering my phone at 10pm. This is important. My agents

to giving back to those that you care about and never giving up.

How is the future looking for you and those you work with?

know that I’m always accessible to

What are your dreams… both business

It’s looking great. It’s going to be

them and that my door is always open.

and personal?

dynamite. The market is slowly coming

What would you say to someone

In business, my dream is to build

back, and we’ve had wonderful growth.

starting out in Real Estate?

Realty ONE Group Southwest into

I see us going up, up and away.

an even larger and more successful I would tell them that Rome was not

business – one that is recognized for its

built in a day. It takes commitment,

quality, integrity and professionalism.

Do you have some parting advice for potential franchisees?

Do it! Do it! Do it! Do it now before

persistence and follow up. But once you put in the necessary effort, the

In my personal life, I’m looking towards

your competition does it first. It’s the

rewards can be phenomenal.

my grandchildren to see where their

smartest business move you can make!

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JAN O’BRIEN

BUSINESS COACHING YOU TO SUCCESS At Realty ONE Group, the Agent is the brand. Always!

We strive to continually deliver the best tools, most innovative systems and extraordinary support to all of our agents, regardless of their level of experience.

We are dedicated to offering the resources to empower and inspire those real estate professionals who are committed to their business.

Realty ONE Group provides the real estate skills training needed to succeed in our industry, but takes it to the next level through our extensive business coaching. We empower our professionals to run their real estate dealings as a business.

Jan O’Brien VP of Business Coaching

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HOW WE DO IT: We provide business coaching and training in a variety of ways – live real estate education classes at the branch office level, online webinars (live and recorded), and an on-demand video library covering topics from basic real estate skills to marketing and social media. Our Broker-Managers also provide ONE-on-ONE and group mentoring and accountability coaching for our new licensees.

Today’s productive agent is always asking “what’s next” or “how We’re is

that

can in

I

take

the we

my

people provide

business business,

to

the

and

personalized,

next

our

level”?

differentiator

interactive

business

coaching to take the committed agent to that next level.

The launch of ONE University in 2014 will provide our agents access to hands-on, face-to-face, customized coaching at ONE-on-ONE and group levels. ONE University will also offer extensive online, interactive training and business coaching that all of our agents will have access to, 24/7. the

flexibility,

This enhanced video-based platform will provide

convenience

and

opportunity

for

agents

to

learn

and integrate these real estate business systems at their own pace.

The online coach will deliver the course as if he/she was conducting a ONE-on-ONE business coaching session with the viewer, and provide an action plan for implementing the key principles into the agent’s real estate business systems. Course materials will be available for download on the platform.

Ready to take your business to the next level? ONE University will help get you there!

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PIONEERS They were the first to look to the future, see the potential, seize the opportunity, & take those bold steps to Now, as more and more like-minded real estate entrepreneurs follow in their footsteps, and our franchise program continues to grow with ever- increasing momentum, we want to thank our first group of PIONEER Affiliates for blazing the PLAY VIDEO

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path for others to follow. We are your #ONE fans.

BARBARA BAKER

WENDELL JONES

JENNY & KT YUAN

“This is the best business decision you will ever make.”

“You better not wait, you’re going to miss the train if you don’t jump on board.”

“I know, that no matter what, we have someone to count on, and that’s really important.”

MICHAEL SZAKOS & CAMI PINSAK

RUBY WARAICH & RANA ATWAL

MONA PHILLIPS

Ventura, CA

Fremont, CA

Antioch, CA

“It is a family. We know everyone involved in the company, and that is the difference.”

“No agent asked why we were changing, to them it was the way to go. “

“They are responsive and embody the same philosophy. They are all about their people.”

Temecula, CA

TOM COURY

Campbell, CA

Cupertino, CA

NAVID ALI

Tucson, AZ

San Ramon, CA

“My area is ripe for this model.

It will attract top-tier associates.”

“This is an agent’s dream…it’s a win-win for all.”

Our agents are the driving force behind our success. We are ever impressed by the astonishing results they continue to deliver, day after day.

With their dedication to excellence, and ability to provide industry-leading services to clients, Realty ONE Group agents complete more transactions than most companies nationwide. And the best part is, they keep 100% of their commission!

Each month, on RealtyONEGroup.TV, we highlight our Top 10 Producers from each state for their outstanding performance.

The following agents had the highest transaction count for all of 2013 in Nevada, Arizona and California. This has earned them a much deserved place on our Golden Goal pages for a job well done. Congratulations!

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NEVA DA IRYNA SYSENKO

Green Valley Transactions: 197 Sales Volume: $35.7M

STEFAN DI PASQUALE Green Valley Transactions: 142 Sales Volume: $ 19.3M

DARREN BRYAN

Summerlin Transactions: 88 Sales Volume: $ 24.8M

DULCIE CRAWFORD Green Valley Transactions: 85 Sales Volume: $19.7M

JACKIE VALIENTE Southwest Transactions: 62 Sales Volume: $12.9M

JAMES BROOKS

Green Valley Transactions: 178 Sales Volume: $38.3M

GEOFFREY LAVELL

Green Valley Transactions: 118 Sales Volume: $ 19.6M

ROBERT MEISSNER

Green Valley Transactions: 88 Sales Volume: $11.1M

MARK PESSIN

Summerlin Transactions: 74 Sales Volume: $13.1M

TEAM MINELLI-CROOK

Green Valley Transactions: 61 Sales Volume: $17.9M

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ARIZO NA RUSSELL SHAW

Paradise Valley Transactions: 340 Sales Volume: $ 63.8M

JEFFREY SIBBACH Scottsdale Transactions: 77 Sales Volume: $38.4M

FRED MARTIN

Glendale Transactions: 64 Sales Volume: $10.4M

MARC GASTINEAU

Paradise Valley Transactions: 57 Sales Volume: $10.3M

EVAN CARR P.C.

Paradise Valley Transactions: 55 Sales Volume: $11.2M

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STANLEY FOSHA

Paradise Valley Transactions: 94 Sales Volume: $14.9M

TIFFANY CARLSON

Scottsdale Transactions: 74 Sales Volume: $11.2M

MATT DUNSHIE

Gilbert Transactions: 58 Sales Volume: $11.3M

TAYLOR MORAN

Glendale Transactions: 55 Sales Volume: $24.9M

ANDREW ALTMAN

Glendale Transactions: 50 Sales Volume: $9.8M

CALIFO RNIA GEORGE BARR

Mission Viejo Transactions: 97 Sales Volume: $24.1M

JEFF DAVIS

Mission Viejo Transactions: 46 Sales Volume: $11.5M

WAYNE CHANG

Laguna Niguel Transactions: 37 Sales Volume: $18.7M

TERRI TORRES

Huntington Beach Transactions: 33 Sales Volume: $16.6M

JULIE MORAN

Mission Viejo Transactions: 28 Sales Volume: $17.5M

SARA EL AWAR

Huntington Beach Transactions: 64 Sales Volume: $14.2M

MINA CHAE

Irvine Transactions: 37 Sales Volume: $34.3M

JESSICA HONG

Irvine Transactions: 33 Sales Volume: $23.0M

DORON REFAEL

Irvine Transactions: 29 Sales Volume: $26.2M

GINA MOGA

Rancho Cucamonga Transactions: 28 Sales Volume: $11.6M

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GIVING BACK WITH

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MAKING A DIFFERENCE IN 2014 & BEYOND! Realty ONE Group is excited to introduce:

Realty ONE Group Cares our new 501c3 Charitable Foundation.

Our focus: to support and promote special causes throughout

the

year

through

financial

contribution

and events to raise awareness, while also assisting Realty ONE Group employees who are experiencing hardship through our “for Employee, by Employee” fund.

We also look forward to hosting our ONE Day, on our May 1st Anniversary, where everyone will have the special opportunity to come together and give back by helping families in need in our local communities.

Everyone will have the ongoing option to contribute to Realty ONE Group Cares. We are stronger together and can make a significant impact where we live, work and play.

All for ONE, ONE for All! Have a cause close to your heart? Share it with us: GiveBack@RealtyONEGroupCares.com

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Dream MACHINE

Th e B uga t t i Ve y r on - $ 1 . 7 m i l l i on 1200 HP / 8.1 liter W16 / 256 mph / 0-60 in 2.5 sec.

YES, YOU WOULD LOOK REALLY GOOD IN THIS! Believe it or not... it’s a Volkswagen. Yet it’s rumored to cost VW, the owners of Bugatti, over five million dollars to build each Veyron, which makes the sticker price a “steal” for those who can afford it! Why in the world would a car company sell a car at a loss?

Because

they

are

the

ONE

company

that

gets

to

say

they

created

the

fastest, most expensive and powerful production car in the world. When your real estate sales allow you to purchase one of these beautiful machines... we will be very happy to provide the personalized emblem. :-) First Quarter 2014

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Real Estate-of-the-art Cape Town, South Africa: a captivating city that our CEO, Kuba, had the pleasure of exploring a few years ago.

Inspired by Cape Town’s beauty and extraordinary history, Kuba dreams of one day returning and owning a property like this one! Located high above the Cape Town cityscape, this is truly one of the world’s most exclusive residential locations.

Listed by Sotheby’s International Realty .

A perfect combination of sleek modernity and pure Mother Nature Nestled in the heart of the unique enclave of Lions Head Nature Reserve, South Africa, lies a Villa so spectacular in contemporary design, it is a true architectural feat. The entire front and rear of this expansive 18,000 sq. ft. building can be opened to reveal unobstructed, panoramic views of Clifton’s four famous beaches and the expanse of the Atlantic Ocean. With a mere 50 homes on this pristine cul-de-sac, Nettleton Road is South Africa’s most prestigious address. The breathtaking 6 metre double volume space is the hallmark of the Entertainment Level. From this spot, the undisrupted sea views, vast mountain scape behind and stunning sunset skies, combine to make this a truly dynamic open space.

VILLA 5 is the epitome of luxurious living!

As of January, 2014

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