Applied Creativity For more info go to my website.
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rebekahburdaky.com
Brief The brief comes in two parts: 1. Branding, Promotional Material and Wayfinding As you will be aware after this mornings lecture, it is our intention to use this cluster brief to create an exhibition featuring the student work. The exhibition spaces are at present being negotiated so at present there is no definitive list, but the venues are expected to be across the town centre. Our task as graphic designers is to design the promotional materials and create the wayfinding system for the multiple venues. As this is not a permanent exhibition any street level signage will have to be temporary so thing creatively about how this can be achieved. Wayfinding is at it’s heart a mapping exercise, so also consider how the map will function and what platforms will it be available on (print, on-line, mobile, physical). The branding will start with a name and theme, the theme is set around responses to the main project theme and the Worktown archive but the name is up for negotiation I believe. Areas for consideration: • Brand, Name, Logo • Exhibition Space Design • Promotion/marketing: Posters, leaflets, website, social media, app • Wayfinding • ? Over the next few weeks we will explore these areas in more detail, and as the event starts to take shape across the cluster thinks will evolve, but this is the initial starting point
2. A personal graphic response to the module theme and The Worktown Project As a graphic designer you are often constrained by the restrictions of the brief. This is an opportunity to break free. You will each produce one or more pieces for submission into the final exhibition. You can work within your discipline area or, by negotiation, work in collaboration with other discipline’s. Your response can be digital or physical but I would hope that you would build on your core strengths as graphic designers to combine words and image to communicate meaning, but again this is up to you. Areas to consider would be collage, photomontage and decoupage, or surprise me! Whatever direction you choose you will in week 3 have to stand up and present a convincing argument justifying your chosen direction. This is a huge brief and will be extremely challenging, but should also be hugely rewarding.
Wayfinding
Wayfinding is a way that people get around by using signs, maps and other methods.
Orientation: In order to navigate, you need to How do people navigate or remember where they have been? know where you are in the build environment and where other How can they recognize buuldings? destinations are located. Preferable it is good to know the distance in time Landmarks: To create a legible environment it is necessary to mark specific from one place to another. If you are able to orientate yourself within the spaces and / or locations. This reinforces the recognition of build environment, it will be easier to places and plays a part in overseeing a larger area. With the understand destinations and to navigate use of landmarks and marking elements an area will become by landmarks. In wayfinding, maps are more visible and will be understand better in the human common used to indicate your location. Wayfinding is used memory. Landmarks can be art-objects, buildings, streetart, The usage of maps is a very powerful by travelers such as wayfinding signs or striking elements in a landscape. These land and sea to find elements combined will shape the identity of an -area as seen way of expressing and overseeing the build environment. Be sure to display unmarked routes. This from your perspective. the maps heads-up in the direction you makes there journies easier. These include are facing, this way dead reckoning, map you can easy relate and compass and yourself to the build more. environment. Navigation Navigating the physical reference to a particular area, setting or destination. With the usage of directional (static) signs people will be guided along their path towards destination(s).
2. Use landmarks to provide orientation cues and memorable locations. The principle. Landmarks serve two useful purposes. The first is as an orientation cue. If the navigator knows where a landmark is in relation to his present position, he can say something about where he is, and which way he is facing, in the space he shares with the landmark. A desirable property of a landmark for this use is visibility, the ability to be seen from a large surrounding area. Such global landmarks can help the navigator judge his orientation within a wide area, as opposed to local landmarks, which can be seen only in the immediate vicinity. A system of local landmarks which exhaustively cover the space can also provide the same cues as a single, towering landmark. The second use of a landmark is as an especially memorable location. In his sketchmap interviews, Lynch noted that different respondents marked or mentioned many of the same places. It is these memorable places that can provide instant recognition of one’s location. A shared vocabulary of landmarks provides the basis for verbal or written descriptions of locations or routes. Landmarks associated with decision points, where the navigator must choose which path of many to follow, are especially useful as they make the location and the associated decision more memorable.
3. Create well-structured paths.
4. Create regions of differing visual character.
The principle. Paths should possess a set of characteristics to be ``well-structured.’’ Well-structured paths are continuous and have a clear beginning, middle, and end when viewed in each direction. They should confirm progress and distance to their destination along their length. And a navigator should easily infer which direction he is moving along the path by its directionality or ``sidedness.’’ These concepts are summarized in Figure 5-2. A well-structured path maintains a navigator’s orientation with respect to both the next landmark along the path and the distance to the eventual destination.
The principle. Subdivide the space into regions with a distinct set of visual attributes to assist in wayfinding. The character that sets a region apart can be some aspect of its visual appearance, a distinction in function or use, or some attribute of its content that is consistently maintained within the region but not without. Regions may not have sharply defined boundaries, or their extent may be in some part subjective; but a minimal requirement is that there is a generally agreed space said to be within the region, and a surrounding area said to be outside it.
5 Design principles of wayfinding: 1. Create an identity at each location, different from all others. The principle. Give every location in a navigable space a unique perceptual identity, so that the navigator can associate his immediate surroundings with a location in the larger-scale space. It speaks most directly to the first criterion for navigability, the ability to recover position and orientation. This principle indicates that every place should function, to some extent, as a landmark - a recognizable point of reference in the larger space. 5. Don’t give the user too many choices in navigation. The principle. If there is a story to tell, design the space so that it is coherent for every route the navigator might take.
Psychogeography The most illustrative definition I have read is by Joseph Hart who describes it as “a whole toy box full of playful, inventive strategies for exploring cities… just about anything that takes pedestrians off their predictable paths and jolts them into a new awareness of the urban landscape.” Its main device for exploration is aimless, drifting ‘derives’ or wanderings through the landscape.
To put the meaning in simpler words, It means to explore places by recogniseing places such as buildings in cities and to enjoy their surroundings rather than following signs everywhere and not achnolaging anything around them.
London Underground The london underground map was once very complicated.
I like the map but it can be confusing, the design layout is very good as it is colour coded and isnt too comlicated by having things you dont need on it.
Harry Beck Harry Beck is recognised across the world as he created the Tube map for London Underground. He produced the very imaginative but simple design in 1933. He didnt do it based on the distance and geographical accuracy. He narrowed it all down to colourful circit lines to make it much easier to follow by the public. It was origonally rejected by the publicity department because it was too ‘radical’ but they did a trial and found that it was a very high demand to the public. His design has had a few changes so far and it is set to serve the underground for many years to come.
Mapping I have looked at many different maps in different styles, a lot of them are confusing or too busy which are no good because they confuse people and are too busy to look at.
I like the one done with watercolour as it looks like a really nice design. I think it would be hard to make but its a nice idea.
My favourite map is the one to the right, I love the change of colours through it all, it would be a bit too confusing because it has no street names and has too many streets coming off each section, I would love to simplify the map.
These space styled maps are my favourite ones, I think they are so interesting to look at even when they are busy styles I still love to work them out and read them, I couldnt do this style because people would really struggle to follow it. The style of them all is very nice overall.
Bolton is a town in Manchester, in the North West England. It is a former mill town which has produced textiles since Flemish weavers settled in the area in the 14th Century. It is surrounded by smaller towns and has a population of 139,403 people.
Bolton was an industrial town, it had 30 bleachworks including the lever bank bleech works in the Irwell Valley.
By 1911 the textile industry had employed around 36,000 the last mill was constructed by Sir John Holden in 1927.
Comedy Carpet Blackpool has a unique section within the tower. It is great for tourist. As well as its piers, beach, amusment parks and fun fairs it has much more devoted to entertainment and show business, including the Grand Theatre and the Blackpool Tower. Connecting these places together is the promenade known which is called the Golden Mile. It reaches the size of the town. Created as a work of art, the Comedy Carpet will also be a stage for performances and events. It was designed in a cross shape, the carpet links the entrance of the Blackpool Tower to the beach and connects the north and south sides of the promenade. Laid out in a grid pattern in strips of 10 slabs each, the work can be read in different directions, from close up and from the top of the tower, with the font varying in size from a few centimetres to over a metre.
I went to blackpool to take images of the comedy carpet on the sea front. I really liked the comedy carpet, I walked along it all as it is very inspiring how it has been done.
I went to holcomb hill and found this signs around, I thought they would be very good to use as a demonstraion for wayfinding.
The signs had different things on some of them were old and washed down but some of them are new and cleaner, it shows that all ghe signs are different in all places.
David Hockney
David Hockney was born 1937 in Yorkshire. He made portraits from oil paints and acrylics. He did lifesize pictures and collages. He has done many exhabitions throughout the years. His first was in 1963 when he was just 26. It was a one man show in the Whitechapel gallery London. 2006 October London has arranged the biggest displays of all his work, which included 150 paintings, drawings, prints and photocollages from over the years. It ran ontil January 2007.
From January 2012- April 2012 the royal academy showed some more work which included many more than 150works. The exhabition focused on landscapes. He has won many awards and has a lot of books created by himself.
I like these images from David Hockney. I think they are unusual as the collage isnt like ones that are more simple and boring. You can see that they are collages but there not too abstract, the pictures are full but made from squares.
The one above is my first logo design, it was very simple and a bit boring, but the one I did below was much more interesting, It just needed some more things adding to it so it seemed more realistic.
This is my final logo design, the changes I had made from the last design wasnt much. I added some texture so it looked warned down but using different rubbers on photoshop. I also made the worktown writing stand out more by making it brighter this made it look more like a street sign.
10th - 24th June Preview Evening Thursday 9th June
A contemporary response by the University of Bolton Art and Design students to the 1938 Worktown Mass Observation and the photography of Humphrey Spender.
This was my second poster design, I think it was uch better but it wasnt ready yet. I need to make the text cleaer to read because its too dull.
This was my first poster design, it was simple but not very good because it wasnt showing the whole exhabition on the poster. It was randomly created. I made the images look all faded and rubbed out like old posters on a wall would look so it was more realisitc.
Free entry
Final Bolton WorkTown Pieces..
This is my final poster design, I used the same background image but i made it brighter so it stands out more, then ive used the washed out images again and my logo so it all looks like its on an old real wall. Ive also added a dull black box throughout the bottom of them image so I could add white text on the poster and make it readable.
I like my final poster design it is very interesting and looks like a real wall with old posters so I am very happy with it.
This is my map, I wanted to make something simple for people to read so I only used main places and streets. I wanted to do something bold that would stand out so I have used big white lines and black text on a black background.
I used my logo on the invitation, I wanted it to still look old but not boring so I changed the colours and sizes of the logo and duplicated them so it would look like something different and not too simple. I am pleased with it as it came together very well as an overall finished design.
You are Invited to the preview of..
WORKTOWN REVISITED A contemporary response by University of Bolton Art and Design students to the 1937 Worktown Mass Observation and the photography of Humphrey Spender. Thursday 19th May, 7.00pm Crompton Place Creative Hub and Exhibition Centre. Free Entry
LOw poly( screenshots)
My final piece took a full week to create and a lot of patients. I created the church in low poly which is using lots of mini triagnles to create each section. So I counted how many I had used in just one brick and it was 32 triangles, so to create a full church of bricks and patterens on it, the whole thing was not easy at all.
I love my final piece and I am happy I made it. I think it looks good overall espically knowing how much time and effort I had put into it.
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