A N N I V E R SA RY E D I T I O N
2 • www.strix.se
LOGOTYPE
LUFT RUNT LOGOTYPE S är 50% storlek
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Celebrating our past and looking forward For over a quarter of a century, MTG
Delivering a high level of production
Studios’ production company Strix has made a name for itself in the international television market. By creating great content for Scandinavia we have been able to spread our ideas all over the world! Last year alone, MTG Studios’ in-house created formats were produced and aired in over 10 territories worldwide.
quality is at the core of what we do. As a result of this hard and consistent work productions from our Nordic companies beat the channels average SOV with an average of 36% last year. We have started 2013 in a similar vein, with many new business and exciting projects coming through. Another important part of our legacy is our long history of successful co-productions. In 2013 MTG Studios will have production hubs in three continents.
2012 was a year of substantial change for MTG Studios. We acquired Paprika Latino and went from having production and development units in 5 countries to 10 countries all over Europe and in Latin America. Today, MTG Studios footprint not only includes Scandinavia and Holland, but also Hungary, Romania, Bulgaria, Serbia, Slovenia and Costa Rica. This year we are expanding our footprint even further.
Our production HUB in Asia has for almost two decades been producing and co-producing Survivor adaptations to various countries around the world. Through the acquisition of Paprika Latino MTG Studios has gained access to production knowledge and production facilities in Eastern Europe. We are cur-
rently establishing low cost production hubs in Eastern Europe where Scandinavian management and content staff are combined with Eastern European production crew and facilities. We are also setting up a hub in Costa Rica as an exotic location for reality production. We are celebrating our past with pride but most importantly we are looking forward to an exciting future!
Best wishes Patrick Svensk Executive Vice President of Content MTG AB and Chairman & CEO MTG Studios
Countries which have bought our formats
global thinking. working local. STRIX NORWAY Phone: +47 21 51 43 02 Drammensveien 106 0273 Oslo, Norway www.strix.tv STRIX sweden Phone +46 8 522 595 00 Fax +46 8 522 595 05 Frihamnsgatan 28 (Magasin 3) 115 56 Stockholm, Sweden www.strix.tv paprika costa rica Phone +506 87042760 Provincia de San Jose; San Rafael de Escazu Centro Corporativo Plaza Roble; Edifitio El Patio, Tercer piso, oficina numero uno Costa Rica www.paprika-latino.com
Strix denmark Phone +45 39 16 57 00 Fax +45 39 16 57 10 Vermundsgade 40 B, st. 2100 København, Denmark www.strix.tv
Strix Netherlands Phone +31 35 3031440 Fax +31 35 30314490 Media Park - Muziekpaviljoen Sumatralaan 45 1217 GP Hilversum, The Netherlands www.strix.tv
Redaktörerna Phone +46 8 562 086 90 Ringvägen 52 Box 92170 120 08 Stockholm, Sweden www.redaktorerna.se
LOGOTYPE
FÄRGER - PRIMÄR
MTG Dark Blue C88 M70 Y0 K40
LUFT RUNT LOGOTYPE S är 50% storlek
FÄRGER - SEKUNDÄR
MTG lila C85 M100 Y0 K0 MTG rödlila C50 M100 Y0 K0
paprika slovenia Phone +40 21 311 7094 Fax +40 21 311 7096 Celovška cesta 43 1000 Ljubljana, Slovenia www.paprika-latino.com
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paprika hungary Phone +40 21 311 7094 Logga vit Fax +40 21 311 7096 Hajogyari Sziget 131 Budapest 1033, Hungary www.paprika-latino.com
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paprika bulgaria Phone +40 21 311 7094 Fax +40 21 311 7096 23 Sitnyakovo blrd, Floor 4 Sofia 1505, Bulgaria www.paprika-latino.com
paprika romania Phone +40 21 311 7094 Fax +40 21 311 7096 Biharia street, no. 67-77, sector 1 Bucharest, Romania www.paprika-latino.com
Q UA RT E R O F A C E N T U RY
1990 | Strix launches TV3 Sweden’s longest running program Wanted, in close partnership with the police in an effort to solve crimes by appealing to the viewers for tips.
… of successful productions. We are celebrating our past with pride but most importantly we are looking forward to an exciting future!
1990 – 1991
1997
1991 | Robert Aschberg wins Sweden’s Grand Journalistic Prize in the TV category. 1988 |Strix is born The first office opens at Södermalm in Stockholm.
1989
1989 | Our co-founder, Robert Aschberg’s late show Diskutabelt is broadcasted by MTG in Sweden, Norway and Denmark.
1991 | Sju Till Nio becomes Strix’s first production on Swedish public broadcaster SVT.
1992
1992 | I Manegen Med Glenn Killing, with famous Swedish comedians Henrik Schyffert, Robert Gustafsson, Johan Rheborg and Jonas Inde premieres on SVT. 1992 | Strix’s first production on TV4, Love Letters, premieres.
1997 | The world’s first broadcast of Survivor (’Expedition Robinson’) produced by Strix for SVT.
1998
1998 | Survivor travels and becomes Strix Denmark’s first production. 1998 | Strix Norway open its doors in Oslo and produces Wanted for TV3. 1998 | Survivor is voted best TV Program and Best Entertainment Program Of The Year in Sweden.
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Q UA RT E R O F A C E N T U RY
2001 | Harem becomes hugely popular on Swedish TV3 and begins its travels around the world. 2001 | The Bar launches on TV3 Denmark one week before Big Brother on TV Denmark. 1999 | Christer Falck is the first Norwegian Survivor who becomes a well-known TV host. 1999 | First series of Villa Medusa produced for TV Denmark (SBS).
2001 | Villa Medusa becomes Strix’s first production on TV Norge (SBS).
2003
2001
1999
2003 | Backtrack starts its global success on Danish TV2.
1999 | The first Johan Falk movie, Noll Tolerans premieres at the Swedish Cinemas. The movie is later nominated for five Guldbagge Awards (Sweden’s leading film awards).
2000
2000 | The Bar premieres on TV3 Sweden and Norway, and becomes the first Strix format to travel the world. 2000 | The final episode of the fourth season of Survivor is viewed by 4,045,000 Swedes, which makes it one of the most viewed programs in modern TV-history. 2000 | Survivor wins the prestigious Norwegian Television Prize (Gullruten) for Best Docu Drama.
2001 | Strix’s highly successful format The Farm launches on TV2 Norway (Egmont). Gaute Grøtta wins and later becomes a well-known TV host in Norway.
2003 | Survivor wins Danish Television Prize for Best Reality for the second year in a row. 2003 | Survivor and Strix Sweden wins Swedish Television Prize for Best Reality.
2002
2002 | Strix formats Fame Factory and Insider premiere on TV3 Sweden. 2002 | The Farm nominated for the Canal Grande Award during the very first Venice International Television Festival and is selected to compete in the 42nd Rose d’Or TV Award in the category of Game Shows. 2002 | Survivor wins Danish Television Prize for Best Reality Of The Year, as well as its its second Norwegian Television Prize.
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2008 | Strix Denmark’s version of Gordon Ramsey’s Kitchen Nightmares, ’Med Knive for struben’, wins Danish Television Prize for Best Lifestyle Program.
2004 | Strix International sells its first format in the UK, The Farm. 2004 | The Farm as well as Backtrack are selected to compete in the Rose d’Or TV Award in the category of Best Reality Show.
2006 | The Farm is nominated in the reality category of the prestigious 33rd edition of the TP de Oro Television Awards.
2004
2008 | Wanted is voted the Best Current Affairs Program in Sweden.
2008
2006 | Cambodia is the 20t h country to air The Bar.
2006 2007
2004 | Strix Denmark is awarded Best Lifestyle Program of the year for Queer Eye For A Straight Guy.
2006 | Strix Norway develops successful series All For One.
2007
2005
2005 | Strix produces Top Model in Sweden, Denmark and Norway. 2005 | Strix format Paradise Lost premieres on Norwegian TV2 and wins the prestigious Rose d’Or TV Award in the category of Social Awareness. 2005 | World premiere of Floor Filler on TV3 Sweden 2005 | Strix Norway and The Block wins the Norwegian Television Prize for Best Reality. 2005 | Strix opens up in Holland.
2008 | Our edutainment format Class Of launches on SVT and wins the Swedish Television Prize for Best Documentary. In the same year the series also wins the AIB Awards in the UK Best TV Current Affairs Documentary.
2007 | Sweden’s Wanted host Hasso Aro wins Swedish Television Prize for Best Male TV Host. 2007 | All For One wins the Norwegian Television Prize for Best Reality and gets nominated for Rose d’Or. 2007 | Strix produces / coproduces Survivor for seven countries.
2009
2009 | The Outlet premieres on Channel 5 Sweden with an unbelievable 1,072,000 viewers and becomes the channel’s biggest hit ever. 2009 | Strix Norway and Tickets To The Tribes wins the Norwegian Television Prize for Best Reality and Best New Program Series. 2009 | Robert Aschberg is given the Honorary Prize at the Swedish Televisions Awards. 2009 | Class Of is selected to compete in the Rose d’Or TV Award in the category of Best Reality Series. 2009 | Survivor is once again voted Best Relity Series in Denmark.
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Q UA RT E R O F A C E N T U RY
“In 2013, MTG Studios will have production hubs in three continents!” 2010
2010 | The Norwegian Television Prize for Best New Program Series is given to Class Of.
2011
2012
2012 | Strix’s crime format Stalkers launches on TV3 Denmark and Sweden.
2012 | The 8th season of The Farm in Norway is the strongest in TV2’s history, with an average of 870,000 viewers and an amazing 47% share.
2013
2012 | Strix Norway produces the world’s first Winter Survivor. 2012 | Czech Republic is the 50 th country to air The Farm.
2011 | After 5 seasons on TV3 Sweden, Home Takeover is the first Strix format to be aired in the US. 2011 | TV3 Sweden broadcasts its 45th season of Wanted. 2011 | Strix launches editorial news venture with one of the biggest Nordic banks. 2011| Strix Holland launches a central production hub for Survivor.
2012 | Strix Denmark has its first program Connected air on public broadcaster DR. The series receives great attention and wins the Danish Television Prize for Best Documentary Series and Best Editing. 2012 | 80% of Strix’s productions beats the Channel Average SOV. 2012 | Strix’s owner MTG Studios acquires Paprika Latino and the Company’s footprint increases from 5 to 10 countries.
2013 | In Sweden the season 6 premiere of The Farm sets new records for TV4 with an estimated 1,001,000 viewers. 2013 | Strix signs representation agreement with Studio Lambert for Scandinavia. 2013 | The 15th movie about policeman Johan Falk premieres in Sweden and Germany.
2011| Kitchen Nightmares, wins its second Danish Television Prize. | WWW.STRIX.TV
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JOIN THE HUB
THE MOTHER OF ALL REALITY SHOWS!
EXPEDITION ROBINSON Strix was the first production company in the world to produce Expedition Robinson. From the moment of its first broadcast in September 1997, it achieved a record audience share, breaking what had been considered an unassailable grip by the commercial channels on the Saturday night slot. Internationally known as Survivor, ‘the mother of all reality shows’ was the first in a new genre of programs and has been the centrepiece of broadcasting schedules around the world for over 15 years. UK based Castaway Television Productions licenses the format to broadcasters and producers all around the world. In 1996, Strix Television acquired the rights to the format in Scandinavia. Since then Strix has developed the format each year, has also been involved in productions for other countries and has
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shared their knowledge and vast experience over many years. For almost two decades our production hub in Asia has successfully delivered television history by producing and co-producing Survivor adaptations to 18 countries around the world. Over the years we have mainly recorded in Malaysia except for 1998 (Borneo), 1999/2011 (Philippines) and in 2006 (Panama). On location our central organization is divided into the following departments: Production, Locations, Logistics, Security and Medical, Set Design and Carpenters/Props, Game Department, Director and Multiple Camera Crews and Technical Management. During the recordings the main focus of the central organization is to create the best possible conditions for the productions of all the producing countries. Within a co-production you have the
benefit of mutual inspiration and synergy but it also involves compromises and sharing. Every country will bring its own real-
ity crew led by their national producer and production manager and they will work closely with the central organization. Together they will form a team and undertake the day to day issues such as co-ordinating the planning and order of the recordings of games and island councils, logistic requests, food/catering, accommodation, special events etc. In 2012, the 16th consecutive year of producing the world-renowned format, Strix produced its 81st program series and new series’ of the show are ready to launch in 2013 in several territories when we once again set up our base camp for the central organization in Malaysia.
FACTS & FIGures Voted best TV Program and Best Entertainment Program Of The Year in 1998, Best TV Programe in 2000 and Best Reality Show in 2003 – Expedition Robinson definitely marked the TV landscape in Sweden. In 2004 and 2005 the format was nominated for the Rose d’Or competition, one of the most prestigious TV Awards in the world. The last episode of the fourth season in Sweden made history by achieving a rating level of 78% and was the fifth most seen program, establishing the show as one of the most highly watched programs in Swedish television history.
of Posledniy Geroy (‘The Last Hero’). The final episode of the first season obtained a 66% share, making it the most popular TV program in Russia and attracted more viewers than the President’s New Year speech.
IN LATVIA, The National TV and Radio Council elected the Robinsoni show the Best Entertainment Program of 2001. During the final episode the series reached a record-breaking audience rating with a share of 43.5% in the key demographic of 15 – 49. 45% of the viewers cast their vote in order to elect the winner of the year.
I n Denmark, Robinson
T he FIRST US series was aired
Ekspeditionen won the category Best Reality Show Of The Year in 2003.
on CBS during the summer of 2000 and the ratings were sensational. It was the hit of the year, capturing a huge audience and by the final episode, a staggering 51 million watched the winning Survivor claim his 1 million USD prize. USA Today called it “the biggest TV phenomenon” of the year.
T he prime state channel in Russia, ORT co-produced its second season of Survivor together with Strix. 40,000 people applied to become participants
JOIN THE FUTURE
STORY TELLING IN THE BUSINESS WORLD MTG Studios and our affiliated
production companies throughout Scandinavia and Europe are working very closely with branded entertainment. Over the years some of the biggest companies have vested their trust in us to help them tell their stories. We have seen an increased demand from third party companies in this area and whoever finds the ultimate mix between traditional media and editorial exposure around their brand or product is a winner.
CONTENT MARKETING Editorial communication is something that is growing explosively. More and more companies are focusing their marketing efforts on storytelling in their own channels (home page, YouTube, app, web-TV etc.) rather than through product and brand marketing. Strix is all about storytelling and hence becomes a natural partner in 12
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this development. Today it’s not only about selling a specific product but also about creating credibility and a relationship to the brand.
SUCCESS STORY – THE BANK Our editorial news venture with one of the biggest Nordic banks has grown to be one of Sweden’s best economic journalistic platforms. The programs produced by the editorial team reaches between 300,000 and 500,000 viewers per week. In total Strix produces over 1,100 TV episodes per year in this unique collaboration.
FUTURE MTG Studios puts focus on this new way of broadcasting content. Strix is all about stories worth sharing and our collaboration with one of the biggest Nordic banks is our entry in to storytelling in the business world and content marketing.
JOIN THE FUTURE
FACTS & FIGURES Daily newscasts three times a day, including the latest economic news and developments in the financial markets. A Weekly magazine where our well-known TV hosts invite the best people within their area to talk about current topics in economics, politics, business and entrepreneurship. A n in depth and educational program explaining difficulties in the economy with focus on personal finance. An analyst’s program focusing on companies’ quarterly reports and what to expect in the future. I n addition to the editorial news, the co-operation also involves content marketing, clearly separated from the editorial news and published in their own programs.
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F OR M AT S
FACTS & FIGURES
THE FARM GENRE Entertainment / REALI TY length 40 × 3 0 min + 10 × 6 0 min originator STRIX
stripped reality where city slickers sink or swim in a rural setting. For anyone who has ever dreamed of the simple country life the farm is their chance to discover what it’s really like! Six women and six men are thrown together to survive as farmers without any of the luxuries we all take for granted: running water, electricity, sewerage and modern toilets and mobile phones. Our global hit The Farm has attracted great audiences ever since its premiere in 2001. Audiences in over 50 territories have been entertained and thrilled for over a decade and 2012 was no exception. The format holds something real to its core both in terms of human relations and the competition, it touches on our history and of course it’s highly addictive and entertaining. The success started in Scandinavia and in Norway where the format is a true television phenomenon with TV2 just finishing its broadcast of the eighth season. With an average of 870,000 viewers and an amazing 47% share it proved to be the best season ever. The format is also experiencing a successful revival in Sweden where over 1 million viewers tuned in to watch the strongest Farm premiere ever on TV4 this January. The premiere of the sixth season generated an 8.5 rating and a 30% audience share in the channels main target group, 12-59 years. The Farm is set to make new records for the channel in the access prime time slot. In Slovakia, Markiza ended their third season of The Farm just before Christmas, again with great ratings. Also in Brazil The Farm had an amazing Fall celebrating its sixth season on TV Record. This global hit will continue to mesmerize audiences in 2013.
Strix’s most successful
Constantly on air since 2001.
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THE FARM was nominated for the Canal Grande Award during the first Venice International Television Festival in 2002. THE FARM was selected to compete in the 42nd Rose d’Or TV Award in the category of Game Shows in 2002.
THE FARM was selected to compete in the 43rd Rose d’Or TV Award in the category of Reality Show in 2004. THE FARM was nominated in the reality category of the prestigious 33rd edition of the TP de Oro Television Awards in 2005.
F OR M AT S
The Farm VIP
GENRE Entertainment / REALI TY length 40 × 3 0 min + 10 × 6 0 min originator STRIX
Based on the successful format The Farm, in this highly interactive event, viewers will experience their favorite celebrities in a way never seen before. Fourteen celebrities are thrown together to survive as farmers without the luxuries they normally take for granted. They will stay together on a deserted farm in the countryside. In order to survive the celebrities must learn how to live off the land – this isn’t a place where you can send out for pizza. Each of them represents a different charity association of their own choice and they have agreed to change their lives and get back to basics. Each week spent at the farm enables the celebrity to earn €10,000 for their charity organization. One celebrity is evicted every week and in the end there is only one winner – ‘The Farmer of the Year’ who earns €200,000 for the charity association of his/her choice.
100 licenses sold and aired in over 50 territories – over 3600 episodes produced .
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5 thingS i hatE aboUt YoUr hoME
genre FACTUAL ENTERTAINMENT length 6 × 60 MIN originator STRIX
the Financial crisis is far from over and one of the areas that is most affected is the property market. Countless families cannot sell their homes and are consequently more under pressure than ever before. It’s a ‘buyer’s market’ and this means that if you want to sell your home, it has to appear as perfect as possible to be distinctive and stand out from all rest. In Strix’s new Factual
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Entertainment series 5 THINGS I HATE ABOUT YOUR HOME, the desperate families are given help to create the changes needed so that their home can be sold. The help comes from the property market’s most powerful perspective – the buyers. Originally created and produced by Strix for TV3 Denmark – airing Spring 2013.
the help comes from the property market’s most powerful perspective – the buyers.
F OR M AT S
spring break nightmare
game on ruth 66 best of the best
Best of the best GENRE Entertainment / Game Show length 9 × 60 MIN originator STRIX
for their country and their sport. Now they must fight again for their sport, and for each other. On a location far from championships and packed arenas eight national teams will compete against each other to prove to themselves who´s the Best of the Best. Each team will use stars from the past and the present and a renowned coach. They will meet, hang out, remember and face the other teams in a remote jungle arena.
They fought
Game on
RUTH 66
GENRE Entertainment / Game Show length 12 × 60 MIN originator vivalet
GENRE Entertainment / Reality length 8 × 60 MIN originator STR I X
A fast-paced innovative game show where innocent passers-by compete in a variety of games they have no idea are taking place. This game show has no spinning wheels or shiny floors; games can happen anywhere. Everything is a game and everyone is a player.
Created by MTG Studios partner Vivalet.
participants are over 66 years of age and have lifelong experiences to share with viewers. Our mature friends will have the opportunity to take the journey of their lives – an adventure that neither participants nor viewers will ever forget.
in ruth 66
Sold into 8 countries, including Portugal where it aired on TVI and Spain (TVG).
spring break nightmare GENRE Entertainment / Dating length 10 × 60 MIN originator STRIX
and seven boys spending a summer on a paradise island – an uninhibited dream and a getaway vacation away from their families. They all think they are on a dating game and will be judged by viewers. Total freedom, sun, turquoise sea and fine sand … Little do they know that their parents are just around the corner watching their every move!
Seven girls
Aired with great ratings in France (M6) and Spain (Antenna 3). An adaptation of our successful format HAREM, produced and aired throughout Scandinavia, Ukraine and Russia.
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Floor FillEr genre ENTERTAINMENT / TALENT SEARCH length 50 × 30 MIN + 10 ×60 MIN originator STRIX
One academy, one dream and one challenging competition. Twentyfour young men and women all nursing the same dream – to become professional dancers. With the best dance teachers, the hottest stylists and the coolest musicians and choreographers our dancers will live their long-held dreams in a unique dance academy. Aired in 5 countries, including Sweden (TV3), Italy (RaiDue), Chile (Canal 13) and Spain, where Cuatro has aired 5 successful seasons.
aired in 5 territories – 10 licenses sold and over 600 episodes produced.
SlEEping with thE StarS genre ENTERTAINMENT length 10 × 30 MIN originator STRIX
SLEEPING WITH THE STARS is an interview in motion. During the host’s three day stay we have the opportunity to intimately get to know celebrities who otherwise aren’t that keen on sharing their lives. Sometimes humorous and sometimes serious the show takes you straight into the most private realm of a celebrity’s’ life – their homes. Like a band aid the host stays glued to the celebrity at all times. Training with his personal trainer, visiting the dentist, the neighbors’ barbecue, yes wherever the celebrity goes, the host follows – and so does the viewer. Created by Strix SLEEPING WITH THE STARS has aired for five seasons on TV4, Sweden, two on MTV3, Finland and two on TV2, Norway.
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… the show that takes you straight into the most private realm of a celebrity’s life – their homes.
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SalaD or SUrgErY genre FACTUAL ENTERTAINMENT length 6 × 30 MIN originator THE COMPOUND
the search for the fountain of youth is something that fascinates most people and we are all bombarded with suggestions on how to achieve a younger look. But what works the best? The fast method with plastic surgery – or the hard way with a new diet combined with exercise? Salad Or Surgery? In SALAD OR SURGERY we follow two people who are unhappy with their looks and
who dream of looking younger. One person goes down the ‘salad’ road and opts for diet changes, exercise and alternative treatments to get a younger look and the other goes down the ‘surgery’ route opting for fillers, laser and facial surgery in order to get rid of aging signs. Using different methods in achieving their goals the participants will be judged by a panel who will guess their
actual age and whether they have used salad or surgery to get a younger look. SALAD OR SURGERY premiered on DR1 in Denmark in the Fall of 2012 to great viewing figures. The first season had an average of 620,000 viewers and an amazing 26% audience share during primetime.
SALAD OR SURGERY is under option in the US and France and format rights are currently being negotiated for several territories.
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47 licenses sold and aired in 23 territories – over 2,800 episodes produced.
thE bar genre ENTERTAINMENT / REALITY length 60 × 30 MIN + 12 × 60 MIN originator STRIX
the First interactive television show in the world to make a perfect cross-over platform format just for you. You can get involved by voting, ordering a beer from your favorite bartender or being a participant. Or you can simply sit back, relax and watch as 12 participants move in together and take over a bar in the center of town, turning it into the new hot spot!
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the Bar is a completely inter-
active program where both viewers and web followers are part of the action. More than 25 web cameras are on-line 24/7 in the bar and in the participants’ apartment. The viewers are urged to make decisions affecting the story lines. The bar is real and uniquely interactive, meaning anyone can drop by for a beer, hang out and talk to the contestants.
THE BAR is an international TV success story, having been aired in 23 countries, including all the Nordic countries (TV3), Argentina (America 2), Mexico (Televisa) and Poland (Polsat), where THE BAR was on air for 6 seasons in a row.
F OR M AT S
the phone booth
my best friend
the peace makers fame factory
my best friend
The Peacemakers
the phone bootH
fame factory
GENRE Factual Entertainment length 12 × 30 min originator STRIX
GENRE Factual Entertainment length 10 × 60 MIN originator STR IX
GENRE ENTERTAINMENT / GAME SHOW length 10 × 60 MIN originator STRI X
GENRE Entertainment / Talent Search length 44 × 30 min + 11 × 60 min originator STRI X
MY BEST FRIEND is a touching, loving and exciting format about dogs looking for a new home. We meet eight people who, for different reasons, have to give their beloved dogs away. Now they’re doing their utmost to find a new home for the dog they love more than anything in the world. Now it’s up to the dogs to decide who’s going to be their new owner! Since its premiere on YLE2 in Finland, My Best Friend has been on air in 5 countries, including Spain (TV3 Catalonia), Estonia (TV3) and Belgium (VTM).
Dysfunctional people . Unusual conflicts. Quirky mediators. Sending in the strangest cavalry to solve the crankiest problems, the peacemakers offers a new and entertaining angle on neighbor feuds.
You can become
a millionaire almost overnight! There is only one rule: you are not allowed to leave the phone booth without permission. And no matter what happens – never hang up the phone! Are you in? Phone Booth is an action packed game show taking place in the reality of everyday life.
A singing talent show to find the nation’s best performer, presided over by an all-star jury from the entertainment business, who selects 14 participants from a nationwide audition. They’ll spend the following 10 weeks together in the Fame Factory Academy.
Aired 5 seasons on TV3, The Peacemakers is a true ratings success in Sweden. The format has also been sold into, amongst others UK, Finland and Turkey.
Aired two seasons on Kanal D, Turkey.
Launched on TV3 Sweden, Fame Factory was a huge success. Since then the format has been sold into 9 countries, including Lithuania, France, Malaysia and Spain.
7 licenses sold in 6 countries, optioned in 13 territories.
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10 commandments GENRE Factual Comedy length 6 × 60 MIN originator STRIX
in a prison potentially fatal? Why do you never shake hands in a swinger’s club? What is the worst thing you can do at a funeral? In 10 Commandments the viewers are given the ultimate guide to environments that can be fun, crazy and full of taboos.
Why is whistling
Originally created and produced by Strix for TV3 Denmark, to be aired Spring 2013.
…the viewers are given the ultimate guide to environments that can be fun, crazy and full of taboos.
HALL OF CHEFs GENRE Entertainment / cooking length 9 × 60 MIN originator PAP R I K A
HALL OF CHEFS is run and ruled by a well-known and accomplished chef. Stepping into his turf means you can forget about all the things you learnt watching culinary shows on TV. Cooking is not only about seasoning your food to perfection and presenting it like a work of art. Being a real chef means having a profession that requires skill and technique as well as developed taste buds.
Hall of Chefs has been aired for two seasons on Prima TV in Romania with outstanding ratings, reaching as much as 80% above the channel’s average. A third season has been commissioned. The format gives the broadcaster and viewers a cooking show that truly stands out. 22
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CLASS OF won the AIB Awards in the UK for the best TV Current Affairs Documentary in 2008.
CLASS OF was selected to compete in the Rose d’Or TV-Award in the category of Best Reality Series in 2009.
CLASS OF won the prestigious Swedish Television Prize (Kristallen) for Best Documentary in 2008.
CLASS OF won the prestigious Norwegian Television Prize (Gullruten) for Best New Format in 2010.
Since the premiere in Sweden CLASS OF has been sold in Australia (Network 10), Finland (YLE), Croatia (HRT), Norway (NRK1), Turkey (TRT), Slovakia (Slovak Television), Belgium and Germany (SAT1), and is currently in production in Estonia.
“This is one of those rare films that plays well in a foreign language and was impossible to stop watching.”
CLASS OF GENRE Factual Entertainment length 12× 30 MIN + 1 × 60 MIN originator STR IX
An authentic story where a
graduating high school class is transformed from being a low performing class to becoming one of the best in the nation – in only one semester. Strix’s edutainment and award winning format CLASS OF takes an underperforming class of children and turns them into one of the best in the country. From high school dropouts to college candidates in one semester
this factual series follows the kids as they deal with everyday challenges and learn to develop the skills that will set them up for future success. When the format premiered on the public broadcaster in Sweden in 2007 it was a slot winner; almost every episode beating competition from formats such as Top Model.
13 licenses sold in 10 territories, optioned in 7 territories.
– Winner AIB Awards
“A program series that infuses hope.” – Winner Swedish Television Prize, Kristallen
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StalkErS genre FACTUAL CRIME length 8 × 60 MIN originator STR IX
the nightmare could start with a chance glance in the subway, or by rejecting an unwanted proposition. The next thing you find, is that a stalker is making your life a living hell. In STALKERS we tell the story of stalked victims. In each episode of this factual format, a team of professionals will help the victim by collecting evidence and confronting the Stalker to put an end to the persecu-
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tion and nightmare that the victims faces. STALKERS has captured audiences throughout Scandinavia. After a first great season on TV3 in Denmark this fall, the first episode on TV3 in Sweden launched with amazing results and has even beat the national news hour. The first season gave the channel a 12% audience share in its main target group 15 – 49 years.
TV3 Sweden has ordered a second series of this compelling reality crime show.
stalkers beats national news hour …
Sat.1, (part of ProSiebenSat.1 Media), has licensed rights and tapped German prodco Imago TV to make the series. Overall, we have recieved great interest in the format from the international arena.
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F OR M AT S
the outlet
fallen angels ALL FOR ONE
TRADING PLACES
The Outlet
all for one
GENRE Factual Entertainment / Reality length 8 × 60 MIN originator STRIX
GENRE Entertainment / Reality length 10 × 60 MIN originator STRIX
have their own shopping Meccas – enormous outlets that attract herds of people who go on pilgrimages, in the hunt for bargains on clothes, food, furniture and home appliances. The outlets have thousands of employees – salespersons, janitors, cleaners, security personnel, chefs and even medical staff. At the heart of the chaos is the CEO – the boss and cog in the machine that puts it all together.
is a warm, passionate real-life series about dreams, the power of will and a group of people’s love for their community and for each other. In All For One we give a small group of people a chance to save their community – a chance to put their town on the map and to create a new future for a place that seemed to be in decline.
most countries
Created by Strix, The Outlet has been aired 4 seasons on Kanal 5, Sweden and for 3 on Nelonen, in Finland.
all for one
Trading places
FALLEN ANGELS
GENRE Factual Entertainment length 8 × 60 MIN originator ST R I X
GENRE Factual Entertainment length 8 × 60 MIN originator ST R I X
Two real-life families, with com-
pletely different backgrounds, interests and occupations, swap lives with each other for seven days. Aired in Sweden (TV3), Canada (Atlantis Alliance Network), Belgium (VRT), Germany (Kabel 1) and Turkey (TRT). 7 licenses sold in 5 territories, optioned in 11 territories.
A top prize-winning gastronome takes on seven unemployed girls on the verge of criminality to give them a second chance in life. In his kitchen the girls are taught cooking as much as service skills, good taste and professional manners.
Originally created and produced by Strix for TV3 Sweden.
All For One won the prestigious Norwegian Television Prize (Gullruten) for Best Reality in 2007 and has apart from Norway (TV 2), also been on air in Sweden (TV3) and Finland (YLE).
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F OR M AT S
Backtrack GENRE Factual Entertainment length 10 x 60 min originator STRIX In this program we track back in time, on a journey into the soul. With the help of ancient psychological methods we delve into the memories of a life prior to this one. Since the premiere on TV2 Denmark, Backtrack has been on air in 6 countries, including Sweden (TV3), Germany (VOX), Austria (ATV+) and Holland (KRO).
BACKTRACK was selected to compete in the Rose d’Or TV Award in the category of Best Reality Show in 2004.
backtrack
With the help of ancient psychological methods we delve into the memories of a life prior to this one
Paradise lost GENRE Factual Entertainment length 13 × 60 MIN originator STRIX The participants in Paradise Lost will literally learn exactly what ‘losing paradise’ means – the hard way – when they’re removed from their comfortable lives and transported to a life living amongst garbage at a rubbish dump.
PARADISE LOST, which aired on TV2 in Norway and Channel 4 in the UK, won the prestigious Rose d’Or TV Award in the category of Social Awareness in 2005.
paradise lost
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F OR M AT S
thE laSt big aDvEntUrE
11 women, one boat , seven seas genre ENTERTAINMENT / REALITY length 8 × 60 MIN originator STR IX
in the rough seas just north of Madeira a woman was forced to leave her singlehanded boat after her mast came crashing down. Nevertheless, she is about to experience an exceptional adventure together with a group of women she has never met before. They are all extraordinary women about to experience one of the last big adventures sailing around the world.
This is the story about About time, we would say. for what this group of women women from all parts of the THE LAST BIG ADVENTURE will accomplish in the race. A world, of different faith, educais 8 episodes of an advenshow about sailing – but not tion and skin color. There are ture show which culminates about sailing. A story about literally oceans between them towards the real race – a story eleven strong women pursubut they share one dream – to about how to create a team of ing their dream trying to be the sail around the world. Now eleven individuals and how best they can be. they have a unique chance to they push each other to the Strong personalities, advengenre REALITY BEAUTY PAGEANT length 4X23 MIN/4X46 MIN/1X70 MIN be the first female ocean race limit to reach excellence. ture and women from all over crew that gets it all – the best Our aim is to create an the world, working together, boat, the best backup and the adventure show beyond the sharing the same dream. To best possible support – a first sports event – a television sesail around the world in the you think the beauty pageant is a dull, time for an all femaleIfcrew. ries that will create anoutmoded interest toughest race there is.
MiSS attitUDE
relic of days gone by, think again! All will be revealed in Miss Attitude.
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thE tigEr MUM — how to crEatE a winnEr genre FACTUAL ENTERTAINMENT length 10× 60 MIN originator THE COMPOUND
work much harder in school than children in the West. Asian universities are advancing rapidly in all international rankings. Are we losing the educational battle to the East or can we beat the Asians using their own methods? In this factual series we follow an ordinary family in their pursuit for better school grades and in the long run a better future for their
asian chilDren
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children. The parents will be guided by our Chinese coach who knows how to create winners. The question is how much will two ordinary children improve in just one month if you give them a helping hand? Before the experiment begins, both children are tested in maths and languages. But homework is not the only challenge the children face. They also
have to work harder in their spare time activities. After one month of hard work the children are tested again. See the amazing results in the upcoming series THE TIGER MUM – HOW TO CREATE A WINNER. To be aired on DR1, Denmark, Spring 2013.
“i don’t think our kids are ready to do homework for two hours every day.” “you can relax on your way home from school.”
F OR M AT S
my best friend
over the top NAIL IT
DOUBLE WEDDING HOME TAKEOVER
over the top
NAIL IT
GENRE Entertainment / Reality length 10 × 60 MIN originator STR I X
GENRE Factual Entertainment length 10 × 60 M I N originator STR IX
is a reality challenge show that puts relationships to the test every step of the way. Ever-changing social dynamics, tough physical challenges and the hardship of outdoor life all combine to challenge the participants, both personally and as a group.
to interior design and renovations there are a group of people who are always on the cutting edge – the home improvers. The home improvers invests more time, money and effort into their homes as a form of private obsession. In Nail it 10 of the country’s best home improvers will put each other to the test.
over the top
Over The Top launched on TV2 Norway in January 2012, with great viewing figures.
When it comes
Originally created and produced by Strix for TV3 Sweden.
Double wedding
home takeover
GENRE Entertainment/ Reality length 12 × 60 MIN originator paprika
GENRE FACTUAL ENTERTAINMENT length 8 × 60 M I N originator STR I X
couples dream of the perfect wedding. Which in the case of two couple are obviously two completely different kinds of weddings. But what happens if these brides and their grooms are faced with a very unique challenge - to have one wedding and to agree on all the details for the great day? In Double Wedding each show features two couples who are about to get married. They both have totally different ideas about what they want for their weddings but they all have to agree on five major points. The emphasis is always on strategy: you can forget on one thing but insist on another.
Sweden’s most popular
designer duo face their toughest challenge to date. They must find the most repulsive and tasteless homes in the country and transform them into elegant and stylish abodes.
After 5 successful seasons on TV3 Sweden, Home Takeover was aired on the Oprah Winfrey Network in the U.S.
Originally created and produced by Paprika for Viasat3 Hungary, aired fall 2012. | WWW.STRIX.TV
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OUTRO
MTG Studios has a lot to celebrate MTG Studios began 2013 on a high note with a number of exciting new opportunities. These include a re-commission of Stalkers in Sweden, commission of the format by SAT1 in Germany and record-breaking ratings for The Farm in Scandinavia plus continued interest and deal making for our great content. I’m positive that our growing footprint, focus on great content and above all new and existing formats guarantees an exciting year ahead! Our development departments are working hard to meet the needs of their local broadcasters and the international format industry. Our pipeline of formats is exciting and we can’t wait to showcase them to you. Finally, 2013 marks 25 years since the foundation of Strix: a quarter of a century creating great content for Scandinavia and the world! The team at Strix International and myself are looking forward to a great year ahead and working on many exciting formats and productions with you! Best wishes Jonas Linnander-Manfred Managing Director of International Sales, MTG Studios Phone: + 46 736 991 515 Jonas.Linnander.Manfred@mtgstudios.se
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“I’m positive that our growing footprint, focus on great content and above all new and existing formats guarantees an exciting year ahead!”
OUTRO
get in touch!
CeCiLia iNgeBRigTseN International Sales Manager UK, Germany, MENA, CEE, Russia, CIS, US, Canada & Asia Phone: +46 704 229 735 e-mail: cecilia.ingebrigtsen@strix.se
PaOLa FigUeROa International Sales Manager Spain, Portugal, Italy, Finland & Latin America Phone: +46 707 914 687 e-mail: paola.figueroa@strix.se
Hedvig FRedHOLM International Sales Manager / Coordinator & Clip Sales France, Belgium, Australia, NZ, Israel & Africa Phone: +46 707 572 011 e-mail: hedvig.fredholm@strix.se 31 • www.strix.se
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