Marketing Update by Nolan Woodruff, Commercial Marketing Specialist
Use All Things to Your Advantage, Including Red Angus’ Allied Access Program If you attended your biology class during your freshman year of high school, you probably remember learning about heterosis, or hybrid vigor. Heterosis uses the strengths of another breed to complement the many great traits of Red Angus to gain performance. Because the association has seen great value in heterosis, Red Angus has long promoted the use of crossbreeding to get the best of both worlds. Every day, ranchers take advantage of having a heavier calf at
sale time by using crossbreeding, but why take advantage of one thing but not another? The Red Angus Allied Access program has allowed many producers to effectively use crossbreeding while still being able to enroll those calves into an RAAA age- and source-verification program. Since its inception in 2012, the Allied Access program has allowed producers to take advantage of Red Angus programs while reaping the benefits of crossbreeding.
If calving dates are being recorded and the calves are managed separately from other herds, every calf born qualifies the day it is born. Use of the Allied Access program allows producers to enroll in other verification programs at a discounted rate all while on the phone with our Red Angus Value-Added Department. Use all things to your advantage to benefit your operation, including Red Angus Marketing programs.
Top-Performing Cattle Earn Prestigious Grid Master Award By Megan Underwood, Red Angus Association of America media intern The Grid Master Award, an honor bestowed by the Red Angus Association of America, is earned by operations who have successfully combined high-performing Red Angus genetics, skillful feeding and precise marketing to achieve success with the slaughter of superior beef carcasses. Nolan Woodruff, RAAA commercial marketing specialist, announced the
recipients of the 2021 Grid Master Awards at the 68th annual National Red Angus Convention held Sept. 1517, in Boise, Idaho. “Red Angus producers continue to raise the bar by marketing high-quality cattle on the rail. This year, 16 operations representing almost 1,300 head received the title of Grid Master. Taking these great cattle to market
has proven that Red Angus cattle have the ability to convert feed efficiently and produce a valuable end product. Congrats to this year’s recipients of this award,” said Woodruff. To be named a Grid Master, entries must be Red Angus or Red Angus-in-
Special FCCP Red Angus Feeder Calf Sale Calendar Date Nov. 1 Nov. 3 Nov. 4 Nov. 4 Nov. 4 Nov. 5 Dec. 2 Dec. 2 Dec. 8 Dec. 14 Jan. 5 Jan. 6 Jan. 8 12
FCCP Sale Faith Livestock Auction - Faith, SD Hub City Livestock - Aberdeen, SD Bagley Livestock Exchange - Bagley, MN Broken Bow Livestock - Broken Bow, NE Valentine Livestock - Valentine, NE LaCrosse Livestock - LaCrosse, KS Bagley Livestock Exchange - Bagley, MN Billings Livestock Commission - Billings, MT Winter Livestock - Dodge City, KS Atkinson Livestock Market - Atkinson, NE Winter Livestock - Dodge City, KS Bagley Livestock Exchange - Bagley, MN Sutton Livestock - Sutton, NE
RED ANGUS Magazine November 2021
Contact Dace Harper Glen Gaikowski Billy Bushelle Todd Eberle Greg Arendt Frank Seidel Billy Bushelle Ty Thompson Brian Winter Wes Kilmury Brian Winter Billy Bushelle Ed Kimminau
Phone 605-967-2200 605-225-3273 218-694-3701 308-870-1783 402-376-3611 785-222-2586 218-694-3701 406-245-4151 620-225-4159 402-340-4225 620-225-4159 218-694-3701 402-773-4484
