Germany in
October 2019
A Special Supplement by Bahrain This Month
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THE TEAM Publisher and Chairman George F. Middleton Editorial Director Liz O’Reilly Contributors Behnaz Sanjana, Zilia Monteiro, Dick Potter, Sarah Clarke Print Production Manager Sabu Sebastian
contents
BAHRAIN THIS MONTH • GERMANY IN BAHRAIN • NOVEMBER 2018
4-5 HE Kai Boeckmann
The German Ambassador speaks trade, security and Bahrain’s ever-smiling faces.
Layout and Graphics Romeo San Miguel, Hatem Monem Photography Editor Muna Yousef Staff Photographers Subeesh Kumar N S, Ranjith Mohan Administration and Finance Samson Vaz, Marlyn Ragasa
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Automotive Icons
The German cars that rule the roads.
Corporate Affairs Director Bassem A. Al Khabbaz Distribution Team CM Abdul Rahman, Gopal Arul Kumar Distributor Al Hilal Group (Hilal Direct Services) Media Sales MEGHAN GAIKWAD meghan@redhousemarketing.com ANURADHA MANHAS anuradha@redhousemarketing.com DIGITAL & CONTENT MARKETING TEAM Digital Strategy Director Lini Reghunath Content Editor Liz O’Reilly Digital Marketing & Social Media Executive Michelle D’Souza Art & Animation Director Hatem Monem
10 Speak the Lingo
The language course programme from the German Embassy.
12 Fashion – The Ones to Watch
Young German designers who are setting the runways on fire.
Printing Press Dar Akhbar Al Khaleej W.L.L., Bahrain Published monthly by
13 German Bites
German news from around the Kingdom.
RED HOUSE MARKETING P.O. Box 20461, Manama, Kingdom of Bahrain Tel: (+973) 17 813-777, Fax: (+973) 17 813-700 Email: info@redhousemarketing.com www.bahrainthismonth.com © Copyright Reserved 2005-2019 The concept, content, style and design of this publication remain the exclusive property of Red House Marketing (Jersey) Ltd. and must not be reproduced in any form whatsoever without prior written permission. Every effort has been made to ensure the accuracy of the information contained in this publication. However, Red House Marketing cannot accept legal responsibility for any error or omission. Views expressed in this magazine by journalists and writers are not necessarily those of the publishers of Bahrain This Month. Licensed by the Ministry of Information Publication Code: TA001 ISBN 1 899 348 09 3
14 Off The Beaten Path
A look at some of the lesser-known regions of Bavaria.
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October 2019 3
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COURTING GERMAN INVESTMENT German Ambassador, HE Kai Boeckmann, speaks to Liz O’Reilly about trade, security and Bahrain’s ever smiling faces.
HE Kai Boeckmann
COMMERCE What businesses are members of the German community predominantly engaged in in Bahrain? The German business community in Bahrain consists of well-established companies leading in the fields of logistics, manufacturing, services and consultancy. Many of them have been here for a long time. Are there any notable new entrants to the market? Earlier this year, Armacell, a global leader in flexible foam for the equipment insulation market and a leading provider of engineered foams, launched a new manufacturing facility in the Bahrain International Investment Park. Also, DFS Aviation Services has set up a subsidiary in Bahrain. Earlier this year you said Bahrain was potentially overlooked by German businesses as an investment proposition and outlined plans to visit German chambers of commerce on your next home visit to promote the island – how did this go? The Chambers of Commerce in Düsseldorf, Hamburg and Frankfurt, three major centres of commerce and industry, organised meetings for 4 October 2019
me with the local business community. In all three places, I found a lot of interest to learn more about Bahrain. In Düsseldorf, some in the audience remembered a similar visit by one of my esteemed predecessors, Ambassador HE Dr Hubert Lang, some years ago. The presence of some company representatives with practical experience and of Gulf Air and the Economic Development Board (EDB) in one of the meetings, was also very helpful. It has previously been reported that Germany has offered to help Bahrain in its push towards solar power, are there any developments to report in this area? Thanks to the profound shift in Germany from conventional energy to renewables, there is a lot of expertise being developed. The storage of intermittent renewable power is a challenge German companies are taking up very actively. A lively storage industry is eager to offer its expertise to other countries. Are there any significant German-Bahraini business developments that you can share? I think thanks to the openness of the EDB, we have succeeded in intensifying the dialogue between the German business community and EDB as representative of Team Bahrain. This is
good because both sides can profit from this exchange. The long-standing experience of some of the German companies is the best argument to convince others to engage here. Have there been any significant trade visits over the past year? We have had a fair share of business delegations in the past year, for example there was a group of entrepreneurs in the area of leather, textiles and shoes and another of German food producers. Also, Dr Peter Ramsauer, the former German Minister of Transport, Building and Urban Development, led a delegation of entrepreneurs in various fields, particularly transport, health and infrastructure. I am confident we will have more trade delegations in the near future.
SECURITY How is the island’s German community reacting to the increased tensions in the region, is the Embassy experiencing any fearful reactions? And could this be having an effect on willingness to invest in the island? The German community is very well connected. Many members of the German community have been living here for a long time. I think this contributes to people being generally very www.bahrainthismonth.com
germanyinbahrain calm. Needless to say, for investors, stability is a very important factor when choosing their destination. Do you know how many Germans are living in Bahrain but travelling across to Saudi for work? Has there been any updated security advice for them in light of the recent attacks on the Saudi oil facilities? We know that a substantial number of Germans are living in Bahrain and travelling to Saudi Arabia for work. We advise all German citizens to download the app “Sicher Reisen” which provides information whenever the security advice changes. The UK has called on France and Germany to help patrol Gulf waters, a role which both countries have previously declined. Do you think the current escalation in tensions, particularly in light of tanker seizures, will change this and are negotiations underway? The situation is evolving and will evolve further until this interview is printed. Germany is supporting efforts to de-escalate the situation because no one stands to gain from a conflict. As we speak, Germany has just strongly condemned the attack of September 14 on two oil facilities in Khurais and Abqaiq. There is no justification for such an attack which heightens tensions and is the very opposite of the de-escalation which we so urgently need in the region. Are there any high-level government visits
(either way) coming up in the next few months? The upcoming Manama Dialogue 2019 will, of course, be attended by German Government representatives – our Defence Minister Ursula von der Leyen was here last year and met with His Royal Highness the Crown Prince. And HE the Speaker of the Council of Representatives, Fawzia Zainal, has been invited by the President of the German Parliament, the Bundestag, to visit Germany.
CULTURE You’ve previously spoken of music as a language that transcends borders – are there any cultural exchanges or events coming up in the near future? Please save the date of October 23 when the Berlin rock pop band Treptow will participate in the Bahrain International Music Festival organised by BACA and perform in the Cultural Hall. And for November we are planning an event to introduce the Beethoven year 2020, marking the 250th birthday of the great German composer.
I like to walk and meet people – especially outdoors. Places like Bahrain Fort, Dohat Al Arad, Muharraq, Manama Souq, the Famers’ Market in winter, Zallaq beach or restaurants and shops on Budaya Highway are wonderful to explore. Bahrain is a very safe place where I always meet smiling faces. What aspects of Bahrain would you particularly recommend to German visitors? An absolute highlight are the 15 houses of Shaikh Ebrahim Centre. The magic atmosphere in these places filled with art and conserving the memory of the people who lived and worked in them – be it as intellectuals or craftswomen – is something I have not encountered anywhere else.
His Excellency with Dr Peter Ramsauer and His Excellency Shaikh Mohammed Bin Khalifa Al Khalifa, Oil Minister, during a visit by GHORFA - Arab - German Chamber of Commerce and Industry
PERSONAL How are you and your wife enjoying your time here? Time passes so fast! We enormously enjoy the friendliness and openness of the Bahraini people who have made us feel at home so quickly. What do you like to do in your spare time (if you have any)?
His Excellency promotes commercial integration through the Bahraini-German Business Network
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October 2019 5
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AL HADDAD MOTORS
SAFETY, STYLE
and ADVANCED TECHNOLOGY Warren Hudson, General Manager of Al Haddad Motors tells us about iconic German brand Mercedes-Benz’s Bahrain presence.
How long has Al Haddad represented Mercedes-Benz in Bahrain? Al Haddad Motors (AHM) has been the sole Authorised Group Distributor for the Mercedes Benz business since 1958, so it has been more than 60 years now. What made the company go with this particular brand? Members of the Al Haddad family were educated and trained in Germany in the 1950s. Mercedes-Benz was the dominating automotive brand back then, as it is still to this day; pioneering many automotive advances. It was the only decision the company could make, to choose the most desired brand in the world. What do you feel is in the DNA of German brands that makes them stand out from others? Technology, sportiness, long history of automotive engineering whilst striving to achieve new automotive advancements are the main factors, they are what makes the Mercedes Brand stand out from others. The wide range of options and various classes have just added to that strong DNA. The technology has been so progressive, indeed Mercedes-Benz has already developed technology we will all experience in future years, such as both electric and autonomous vehicles. Significant developments have also www.bahrainthismonth.com
been made in the safety of both driver and passengers, especially when we consider the different driving and passenger placements in vehicles of the future! How many facilities does Al Haddad have across the Kingdom? Al Haddad Motors has two facilities in Bahrain. One is in Tubli where the New and Certified Pre-Owned vehicle showrooms operate. On the other side of town is our Customer Service Workshop and Commercial Vehicle sales department based in Salmabad. Both of the Al Haddad Motors facilities are undergoing major refurbishments currently, designed to greatly enhance our valued customers’ experience. Hence AHM being one of the first MercedesBenz dealers in the region to adopt the All New Mercedes-Benz brand standards for 2020. Apart from the iconic family and sporting vehicles, what else can customers find from Mercedes-Benz at Al Haddad? Al Haddad Motors is the sole distributor of Mercedes-Benz in Bahrain offering both passenger and commercial vehicles, that includes vans, trucks and buses and course many other Lifestyle products. Which are your most popular vehicles in the Bahrain market?
The Most popular vehicles are the C-Class, E-Class and the S-Class; they cater to various target audiences and, apart from the most popular models, we also have niche vehicles such as SLC, SL, the cabs and the cabriolets. What is the main attraction? Our latest addition is the all new A-Class Sedan. It has just been added to the A-Class family, which previously consisted of the hatch back. Soon to arrive is the new CLA which also adds to the NGCC Family (Next Generation Compact Cars). The A-Class Sedan was the most recent launch, in august, and we will be previewing the CLA at the German Unity Day Event – which will be its regional debut! Do you have any particular offers or promotions in the coming months? The C-Class Family starting from BD21,995; A-Class starting from BD12,995. You can find out more and interact with Al Haddad Motors at http://www.alhaddadmercedesbenz.com https://www.facebook.com/pages/MercedesBenz-Bahrain Instagram: AlHaddadMotors and Youtube: Mercedes-Benz Bahrain. October 2019 7
germanyinbahrain BEHBEHANI BROTHERS WLL
DAWN OF A NEW ERA A characteristic design and fully electric drive makes the new Taycan series from Porsche a coveted possession.
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Porsche presents its first fully-electric sports car, the Taycan, that links the brand’s heritage of more than 70 years to the future. The four-door sports saloon sets new standards in sustainability and digitalisation with its highly advanced production methods and features. The first models in the new series, the all-wheel drive Taycan Turbo S and Taycan Turbo, are at the cutting edge of Porsche E-Performance and are among the manufacturer’s most powerful models thus far. Efficient Performance The flagship Turbo S version of the Taycan can generate up to 761hp (560kW) overboost power, and accelerates from zero to 100km/h in 2.8 seconds. The Taycan Turbo goes up to 680hp (500kW) and takes 3.2 seconds to reach 100 km/h. The top speed of both these models is 260km/h. The battery can be quickly recharged using direct current (DC) from a high-power charging network for a range of up to 412 kilometres for the Taycan Turbo S, and 450 kilometres for the Taycan Turbo. The charging time for five to 80-per-cent SoC (state of charge) is 22.5 minutes under ideal conditions, and the maximum charging power (peak) is 270kW. The 8 October 2019
overall capacity of the Performance Battery Plus is 93.4kWh. Taycan drivers can comfortably charge their cars with up to 11kW of alternating current (AC) at home. A True Porsche Exterior The Taycan retains the unmistakable Porsche design DNA, with characteristic highly sculpted side sections. From the front it looks particularly wide and flat with highly contoured wings. The silhouette is shaped by the sporty roofline sloping downward to the rear. Innovative elements, such as the glasseffect Porsche logo, have been integrated into the models. Unique Interior Design The cockpit bears a clear structure and new architecture. The free-standing, curved instrument cluster forms the highest point on the dashboard. This places a clear focus on the driver axis. A central, 10.9-inch infotainment display and an optional passenger display are combined to form an integrated glass band in a black-panel look. The user interfaces have been newly designed for the Taycan. All control is intelligent and intuitive – using touch operation or the voice control function, which
responds to the command “Hey Porsche”. Porsche offers an entirely leather-free interior made from innovative recycled materials for the first time to underscore the sustainable concept of the electric sports car. Innovation At Its Best The Taycan Turbo S and Taycan Turbo have two exceptionally efficient electric machines, one on the front axle and one on the rear, thus making the cars all-wheel drive. Both the range and the continuous power of the drive benefit from the high efficiency of the permanently excited synchronous machines. A special feature of the electric motors is the ‘hairpin’ winding of the stator coils. This technology makes it possible to incorporate more copper in the stator, increasing power output and torque while maintaining the same component volume. The Porsche Taycan has been unveiled simultaneously in North America, China and Europe, in locations symbolising sustainable energy management forms. The two available models can now be pre-ordered at the Porsche Centre Bahrain. Call 17 459-911. www.bahrainthismonth.com
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SPEAK THE LINGO The Language Course Programme of the German Embassy in Bahrain offers the chance to learn business and conversational German across all levels.
T
he courses, which have been operating for 10 years, are run as a non-profit organisation under the umbrella of the embassy and maximum class size is just 12 participants, allowing for a personal experience.
participants permitting, we try to offer courses in all levels, for children and adults. We guarantee to provide, in a row, the courses which make up level A1 (A1.1, A1.2, A1.3). Later on, for the higher levels, one term waiting time may occur.”
COURSES Seven teachers, who are well-qualified and mostly mother-tongue German speakers, conduct a series of 14 courses. These follow the Common European Framework of Reference (CEFR) and run from level A1 to C1. Each level is completed by doing three courses of three months each organised in terms, starting September, January, and April. A spokesman says: “The number of
CERTIFICATES At the end of each course, successful participants receive certificates. For those who have completed a full level, there is also the opportunity to sit the exam for the Goethe Certificate. This is an internationally recognised language certificate, issued by the Goethe Institute, the official institute for language learning and cultural exchange of the Federal Republic of Germany.
WHY LEARN GERMAN? Many participants are school students who aim to study at a German University. And there are very good reasons for studying in Germany. It is a safe country with good living conditions, universities are high quality and they charge no or minimal fees. However, most of them teach in German only, and it is quite a long journey to study the language up to university level. The spokesman continues: “That’s why we recommend school students to start with us at an early age. For under 15s, we have a special discount, and this year we started a new programme of children’s courses from the age of nine. “Other reasons to study the language with us are for training (doctors want to do their specialisation there), or to find work there, or to be able to better communicate with German business partners or customers. “Many of our students, however, just come to our courses because it is an enjoyable experience, which opens access to a fascinating culture and, last but not least, makes travelling there even more fun.” STUDENTS Courses run with from five to 12 students and there are 110 students registered this term. Since its inception the programme has attracted more than 2,000 participants, some of whom sign up repeatedly for continuing studies. The vast majority of students are Bahraini but you can expect a colourful mixture of backgrounds and cultures in the classes. The current term started on September 15 and the next will commence on January 12 but registration is open at any time. Prices, exclusive of books, are BD200 (adults), BD170 (students) and BD150 (under 15s). A siblings’ discount is available. For registration and full information, contact 39 365-312, or gerembcourses@gmail.com and follow on Instagram @ germanlanguagebahrain.
10 October 2019
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bystander
Anne Semonin Launch
The launch of seven luxury skincare treatments from the house of Anne Semonin was held at The Spa at Four Seasons Hotel Bahrain Bay
Fundraiser BSPCA held another fun-filled quiz at LNT GastroPub, Adliya with Quiz Master, Ollie Martin
www.bahrainthismonth.com/gallery
October 2019 11
Fashion
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THE ONES TO WATCH
Berlin Fashion Week is less than three months away, coming up from January 13-17 next year. We take a look at three of the young German designers who are setting the runways on fire.
ODÉLY TEBOUL
is the French designer who founded Berlin-based label Lou De Bètoly just two years ago and this year the brand debuted at the city’s autumn,winter Fashion Week. Having been taught to crochet by her mother at the age of five, it’s no surprise that Teboul’s designs draw heavily on needle art with crochet and needlepoint featuring on everything from jeans and mini skirts to boots and bags. After and interesting two years spent working with Jean Paul Gaultier, her pieces have a definite couture edge with fantastical combinations of coloured yarns, beads, crystals and figures. She sources her materials at an eclectic mix of venues from antique lace found in a Parisian flea market to tassels from Rajasthan and, far from fast-fashion, her creations are handcrafted and always different.
WILLIAM FAN is certainly a name to be reckoned with. Much excitement was generated by his autumn/ winter 2019 show which saw models stepping out in a karaoke bar! A child of both German and Chinese cultures, the designer created his first wardrobe pieces as a teenager and, after studying for a Bachelor of Arts in Fashion Design, went to work with the late Alexander (Lee) McQueen of whom he has said: “I learned to be a perfectionist and to tell stories with my collections.” He launched his own line at Berlin Fashion Week in 2015 and his pieces are designed to be unisex and characterised by a fusion of European and Asian influences. He travels regularly to Hong Kong and China to source a huge range of materials from the traditional markets and says he is proud to play on his Chinese roots.
BUKI AKOMOLAFE is a German-
Nigerian talent who founded her eponymous signature label in 2015. Drawing on her African heritage, the brand uses a range of traditional crafting techniques to produce a range of contemporary high-end women’s clothing stamped with hints of androgyny and precise tailoring. Fusing West African techniques with European craftsmanship, the materials used include certified cotton, organic hemp silk and individual African wax prints. Quilting is also a strong theme with pieces added to many of her sharp shirt designs and, adding to the authenticity of her pieces, the quilting is does freehand!
12 October 2019
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NEW INVESTMENT
SOUNDS OF BERLIN In their very first concert outside of Europe, German rock band Treptow are set to present their energetic songs in their native language and bring the sound of Berlin to the Kingdom in collaboration with the German Embassy. The band was founded in 2015 and specialises in pop, rock and alternative/independent music. They released their self-produced debut album in mid-September 2017, which landed directly into the iTunes charts. Their three single releases earned them remarkable success with radio stations such as RadioEINS, RBB Fritz, RBB radioBERLIN, NDR 2, 91.7 XFM, MDR Jump, SR 3, HR 3 and more. They have played over 150 concerts in Germany, Austria and Switzerland, and have accompanied artists such as Nena, Silly, Jesper Munk, Haudegen and many more. The band specialise in electric guitars, drums and German vocals in addition to incorporating dance into their performances, so, their October 23 performance at the Cultural Hall promises to be a night to remember and it’s free. www.bahrainthismonth.com
Bahrain-based Investcorp has grown its European real estate assets to more than USD500 million with the purchase of the Airport Centre, a multi-let office and light industrial property found close to the international airport in Hamburg. A leading global provider and manager of alternative investment products, this is Investcorp’s fourth real estate investment in Germany in the last 12 months. The property currently houses 32 tenants across a diverse set of sectors and has demonstrated a strong occupational history since construction. The purchase of Airport Centre
closely follows the acquisitions of office buildings located in Stuttgart, Eschborn and Niederrad, bringing Investcorp’s total AUM in Germany to approximately USD355 million. Neil Hasson, Managing Director Head of Investcorp European Real Estate, said: “We are delighted to announce the purchase of Airport Centre in Hamburg. This acquisition is an important milestone as we continue to execute our strategic vision to expand our presence in Europe and grow our AUM. We believe that the German office market has good fundamentals and we expect that our portfolios will exhibit a good return profile for our investors.”
FLYING THE FLAG German logistics giant DHL has renewed its commitment to the Kingdom with the extension of its lease at Bahrain International Airport, which is its regional hub. Earlier this year the company also welcomed the first of 14 new Boeing 777 freighters which made its first commercial flight – from its home base at Cincinnati to Bahrain. At the time, John Pearson, CEO of DHL Express, told aircargonews.com: “This efficient, long-range and high-capacity freighter will enable us to serve even more markets with non-stop flights and significantly contributes to greater sustainability in line with our ‘zero emission by 2050’ sustainability strategy.” With a payload capability of 112 tons and a range of 9,200km, the B777F has the largest capacity and range of all twin-engine freight aeroplanes. It is also more fuel efficient and reliable than older models, reducing CO2 emissions by 18 per cent compared with the aircraft being replaced. October 2019 13
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OFF THE
BEATEN PATH Berlin, Munich, Frankfurt – you may have been there, done that. Behnaz Sanjana curates some lesserknown regions of Bavaria that offer captivating charm and riveting stories that will stay in your memory long after you’ve left.
NUREMBERG
ROTHENBURG OB DER TAUBER
Literally translating to ‘red fortress above the river Tauber’, this is Germany’s fairytale town that’s every Instagrammer’s dream. Note that there are other nondescript Rothenburgs in the country, but the one on the Tauber is where you will find mediaeval charm that seems otherworldly – brightly painted structures with flowering balconies grace every street. Walk the whole length of its fortified 12th-century town wall (with 42 towers and numerous gates) that ran around the periphery for protection. The town hall with its historical underground vaults complete with military equipment and 12 dungeons, the Medieval Crime Museum, the Castle Gardens, the year-round Christmas Museum and St Jacob’s Church all make a trip to this part of Germany worthwhile. Don’t miss out the Nightwatchman’s Tour, as he takes you around after sundown, showing you places of interest and explaining their significance in Rothenburg’s history.
The second-largest city in Germany has a great mix of tales from various periods of the past – perfect for the history buff. Whether you stay in Nuremberg for a day, or more, you’ll be immersed in stories of its various inhabitants – a bustling mediaeval centre, a star in the renaissance, and haunted by the grip of Nazi atrocities. When touring the city, one can’t miss the Kaiserburg, or the Nuremberg Castle. It was restored following heavy damage in World War II, and offers themed tours for adults and children. The outstanding St Lorenz church, with its notable paintings and sculptures, the Germanic National Museum, Nuremberg Toy Museum and the unique Hangman’s Bridge are the main attractions. Nuremberg was the centre for Germany’s first railway, so do also check out the German National Railways Museum. A still-standing wonder from the 14th century is the Schöner Brunnen, a wonderous 19-metre Gothic fountain in the main market square. Its four levels show 40 figurines depicting the Holy Roman Empire, Moses and the seven prophets sitting on the highest tier.
BAMBERG This UNESCO World Heritage Site rolls over seven hills along the banks of the River Regnitiz. Beautiful architecture, rich culture and scenic spots characterise this quaint little town. Take your time marvelling at the pretty frescoes on the outside of the Altes Rathaus, the town hall, which sits on its own river island. The skyline is punctuated with the unmissable green towers of Bamberg Cathedral, boasting Gothic and Roamnesque architecture. Take in the gorgeous lush green valleys from atop the highest hill, where the centuries-old Altenburg Castle is perched, and see the octagonal towers of Schloss Seehof, the 17th-century palace located just outside Bamberg city. Schlenkerla is the most famous brewery here, a must-visit for its cosy ambience and delicious Bavarian cuisine as much as its original ale. 14 October 2019
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