Woman This Month - March 2024

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womanthismonth.com Bahrain Edition BEAUTY | FASHION | HOME | WELLBEING | LOCAL ISSUES March 2024 | Issue 247 | BD2 / SR20 The International Women's Day Edition 2024 DIGITAL VERSION
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Art Exhibition

50th Bahrain Annual Fine Arts Exhibition

The Bahrain Authority for Culture and Antiquities celebrated 50 years of groundbreaking art with exhibitions, workshops, lectures and more. The Fine Arts Exhibition was held at the Bahrain National Museum.

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Under the patronage of Palestinian Ambassador, HE Taha Abdel Qader, the Bahrain Trust Foundation hosted an Art Exhibition by Fadwa Jalal Al-Nabulsi titled ‘Reflections on the Homeland’s Hymns’ at the Safiya Kanoo Arts Centre.

THE TEAM

publisher and chairman

GEORGE F. MIDDLETON editorial director

FARAH BAIG

WTM associate editor & brand ambassador

ESKEDAR GIRMAY deputy editor

KRISTIAN HARRISON contributors

OUIAM EL HASSANI, FIFI KIWAN print production manager

SABU SEBASTIAN art director

HATEM MONEM graphic designer

KAILAS WADKE webmaster

NISHAD EAPEN production manager

MUNA YOUSEF staff photographer

SUBEESH KUMAR N S administration and finance

SAMSON VAZ, MARLYN RAGASA distribution team

CM ABDUL RAHMAN, GOPAL ARUL KUMAR distributor

AL HILAL GROUP (HILAL DIRECT SERVICES)

media sales team

media sales director

ANURADHA MANHAS anuradha@redhousemarketing.com

digital content marketing manager

AMNA SYED amina@redhousemarketing.com

media executive

EDWIN D’SOUZA

digital & content marketing team

digital strategy director

LINI REGHUNATH director of film

DANNY SOKOV

social media manager

SHILU BABU

Printing Press: Union Press, Bahrain

P. O. Box: 20461, Manama, Kingdom of Bahrain telephone: (17) 813-777 fax: (17) 813-700

email: info@redhousemarketing.com

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Published monthly by Red House Marketing (Jersey) Ltd. P. O. Box 641, No. 1 Seaton Place, St. Helier, Jersey JE4 8JJ

Channel Islands, U.K. in association with Al-Hilal Publishing P. O. Box 1100, Manama, Kingdom of Bahrain

Contents copyrighted 2024©

Reproduction in whole or in part by any means without the express written consent of the publisher is prohibited.

ISBN No: 1 899348 11 5. Licensed by the Ministry of Information, Directorate of Publication and Press. Code: SWTM 410

EDITOR’S NOTE

Welcome to another fabulous edition of Woman This Month, which is proudly a separate publication once again!

As a young tween, and then teenager, I would eagerly wait for my monthly allowance to buy magazines and novels. Pictures of my favourite musicians and actors would be ripped out and pasted on my walls and I’d read every magazine from cover to cover. Woman This Month, believe it or not, was among these publications seeing as the first edition was published in 2003. Journalism and story-telling soon came naturally to me, but if you’d ever told me “Farah, someday you’ll be writing your first ever editor’s letter for Woman This Month.” I’d love the thought of it but probably would not believe you. Now the moment is here and it’s surreal.

My point here is that with this edition, celebrating International Women’s Day, we get to tell the stories of other incredible women that were once little girls with big dreams and aspirations too. They have persevered, contributed to various sectors and made all the difference. In recognition of these contributions, we are proud to announce the launch of our annual ‘Woman of the Year’ awards which will take place for the first time in December 2024. Be sure to keep up with every edition, womanthismonth.com and our official social media accounts for updates!

On that note, I’m sure we can all agree that the women we grow up to be is inspired largely by our mothers. I know I am! They put their heart and soul into our upbringing, and so it’s only fair on March 21 (mark your calendars) that we show our affection towards them. You can find inspiration for gifts in our guide. Keeping our finger on the forever beating pulse of fashion, we bring you some inspiration for your formal wear with IZEL. We have also put together a fantastic collection of beauty essentials for when you’re in need of some TLC!

This month, in our Parenting section, Ouiam El Hassani guides you on when it’s best to go through your child’s phone. Meanwhile, Board-Certified Behaviour Analyst Fifi Kiwan celebrates Brain Awareness Week by sharing her tips for nurturing our cognitive abilities.

Seeing as this edition is quite special, our team will be hosting a grand celebration at The Art Hotel and Resort that is being sponsored by the official distributor of Porsche in Bahrain, Behbehani Motors. We would sincerely like to thank both entities for their invaluable support.

For 21 years now we have told her story, and now she’s back! We dedicate this special edition to you – our readers. Happy International Women’s Day to you all!

Womanthismonth.com March 2024 5
Farah Baig Editorial Director
COVER WTM Relaunch

FASHION

We Mean Business

We draw inspiration for our formal wear from IZEL’s Spring/ Summer 24 collection.

FEATURE

Strength of a Woman

International Women’s Day (IWD) is observed on March 8 every year across the world. In celebration of the inspirational women who have contributed to every facet of Bahrain’s society, we proudly present a special feature highlighting women across various sectors including diplomacy, entrepreneurship, sports, healthcare and arts.

Read our interviews with Japanese Ambassador, HE Asako Okai, Founder and Chairwoman of the Bahrain Entrepreneurship Organisation (BEO), Feryal Nass, Bahraini jockey, Manal Fakhrawi and more.

LIFESTYLE

A Token of Love

On March 21, Mother’s Day will be marked across Arab countries. We’ve curated a special gift guide to provide you with some inspiration.

PARENTING

Making the Right Call

With the rise of all things digital, Oiuam El Hassani addresses a fresh concern for parents. Find out when it’s acceptable to go through your kid’s phone.

BEAUTY

5 TLC Beauty Essentials

Take your self care to the next level with these five fantastic products for when you need some special TLC. These goodies will make you look, smell and feel good.

OPINION

Unlocking the Power of the Brain

Brain Awareness Week 2024 will be marked from March 11-17. Board-certified Behaviour Analyst, Fifi Kiwan, explores the importance of nurturing our cognitive abilities.

In Her Shoes

The Diplomat Radisson Blu Hotel, Residence and Spa Marketing Executive, Zahra Ebrahim.

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WE MEAN BUSINESS

Across every field and facet, women make a lasting impact, with the professional realm being no exception. This month, we draw inspiration for our formal wear from IZEL’s Spring/Summer 24 collection and share our preferred accessories to elevate your business look.

Toned down formal wear is a thing of the past. Express your style while dressing the part with statement pieces that are elevated with the perfect cut and head-turning tones − power dressing is the way to go in 2024.

The affordable luxury brand IZEL Fashion, known for its elegant and contemporary women’s apparel, has launched its Spring/ Summer ‘24 Suits Collection and one can’t help but draw inspiration from it.

The carefullycurated collection boasts a range of distinct styles, each drawing inspiration from minimalist and asymmetrical shapes and cuts. The colour palette spans lively brights, calming neutrals, and deep, rich tones, reflecting the diverse moods and moments of everyday life.

FASHION | trends Womanthismonth.com 8 March 2024

Breaking the boundaries of conventional fashion, the collection features a diverse range of designs that showcase the artistry of power dressing. One key to making the most of your wardrobe is picking pieces that seamlessly transition from day to night and can be mixed and matched to create unique OOTDs.

With IZEL, we are drawn to its unique cut hemlines and visible seams in the sleeves, each piece exuding versatility and carefree elegance.

Breaking the mould of conventional design, the Asymmetrical Fitted Hemline Suit set introduces a futuristic perspective to everyday styles. The premium blend of fabrics in hot colours like cobalt blue and viva magenta creates a style that is both avant-garde and timeless. The slanted pockets, a never-before-seen feature, complement the geometrical shape, delivering a defining structure while making a bold and unforgettable statement.

Womanthismonth.com
FASHION | trends

A classic ensemble, the Fitted Brown Set exudes effortless poise and unparalleled charm. The classy lapel and body-fitted silhouette create a look that instills confidence and empowerment, transcending trends and celebrating the enduring beauty of a well-crafted suit.

On the other hand, the Pleated Pearl Suit, available in shades of sage green and lilac is meticulously handcrafted from the finest Lachka fabric. This suit features exquisite pleated detailing on the center front, while its asymmetrical hemline and hand-sewn pearl buttons add a touch of opulence, creating a masterpiece that stands the test of time.

Embark on a journey of refined style with the Embroidery Cropped Black Blazer. Hand-embroidered dori work, complementing the black colour and cropped design, defines this timeless piece. Piping on seams adds an edgy touch, making it a versatile and statement-making addition to any wardrobe.

FASHION | trends Womanthismonth.com 10 March 2024

In a league of its own, the Shimmer Suit stands as the epitome of glamour and radiance. Crafted from super lustrous shimmery fabric, this statement piece is perfect for any occasion, with a boxy fit and radiant cuts and silhouettes ensuring that every movement captivates, making it a one-of-a-kind ensemble that leaves an unforgettable impression, especially when the lights hit.

As IZEL Fashion continues to grow to a women-led global brand, the Spring/Summer ‘24 Collection invites women worldwide to join the celebration of empowerment, individuality, and sustainable fashion.

Accessorise it!

This season, we have our eyes on the stunning Roberto Coin collection. This design of this majestic collection borders on regal austerity. The chains that dominate the jewels are solid in the bracelets and rings of the collection and movable in the earrings and necklaces. We could say that Navarra is dedicated to the women who hold a particularly combative soul, but the truth is that these jewels are perfect for every woman who wants to live her life as her own very precious and personal legend. As for footwear, look no further than the versatile Giaborghini Aalto Black Slide that effortlessly complements any outfit.

The Malone Souliers Vesper, on the other hand, is a great alternative for earthy tones and muted nudes.

FASHION trends
Womant hismonth.com
Malone Souliers
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Graff & Bentley Bahrain Jewellery Centre held an event at Raffles Al Areen Palace, Bahrain celebrating the collaboration between Graff Diamonds and Bentley. Visitors had the opportunity to test-drive the latest Bentley Bentayga EWB Mulliner. Bulgari Opening Bulgari, the luxury Italian fashion house, held its opening at Marassi Galleria Mall.

STRENGTH OF

International Women’s Day (IWD) is observed on March 8 every year across the world. In celebration of the inspirational women who have contributed to every facet of Bahrain’s society, the Woman This Month team is proud to present a special feature highlighting women from various sectors.

Women, by nature, are nurturing individuals. It is this natural instinct that drives women to put their heart and soul into every aspect of their lives, be it professional or personal. In society too, the sheer dedication of women has been demonstrated and observed across several key sectors including (but certainly not limited to!) entrepreneurship, politics, healthcare, education, sports and arts.

International Women’s Day (IWD) is a global celebration of the social, economic, cultural and political achievements of women. The occasion goes well beyond the handing out of casual roses and themed cupcakes, but is rather a powerful reminder of the progress made towards gender equality and the need to persevere for further progress. It is, after all, progress not perfection.

The theme for this year’s campaign is ‘Inspire Inclusion’. The whole premise of the campaign is to emphasise the importance of diversity and empowerment in all aspects of society to achieve gender equality.

Efforts to highlight the contributions of women to society and initiatives to promote further involvement and progress have been consistent

in the Kingdom of Bahrain. In fact, the Supreme Council for Women (SCW) led by HRH Princess Sabeeka bint Ibrahim Al Khalifa, Wife of HM King Hamad and SCW President, have been far more than commendable in this regard. SCW was established in 2006 to promote women’s rights and their participation in society, and the results of its unwavering support and initiatives have been felt.

Bahraini Women’s Day was launched by HRH Princess Sabeeka in 2008 to highlight the achievements of Bahraini Women. Celebrated on December 1 annually, the day is quite significant as a part of Bahrain’s history as it marks the beginnings of formal education for women in Bahrain with the opening of Bahrain’s first girls’ school in 1928. Furthermore, the SCW spearheaded a youth architectural competition in association with the Bahrain Authority for Culture and Antiquities which led to the inauguration of the national monument ‘Athar’ on Bahraini Women’s Day in 2022.

Recent figures indicate that the role of women in Bahrain continues to grow at a steady pace. At the

Atlantic Council’s empowerME Initiative, held in July 2023, key panelists highlighted their remarkable achievements. Ambassador of the Kingdom of Bahrain to the United States, HE Shaikh Abdulla Bin Rashid Al Khalifa, revealed that Bahraini women account for about 43 percent of the labour force due to SCW’s reforms.

Furthermore, Chairman of the empowerME initiative at the Atlantic Council, Amjad Ahmad, stated that women in Bahrain make up 83 percent of tertiary school enrollments, 54 percent of the public sector workforce, and 45 percent of leadership positions in official state agencies. In the private sector, women comprise 35 percent of the workforce, hold 17 percent of board seats, and occupy 35 percent of managerial roles.

There’s no denying that women have a voice and an essential role to play in the overall development of the world. As we continue to work towards an equal society, may the voice of all women continue to be heard, and may their powerful presence be felt. Let’s Inspire Inclusion!

Happy International Women’s Day from all of us at Woman This Month!

International Women’s Day
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AWA Cherry Tree Trot

Carnival Festival

Alia Rehabilitation Centre hosted a Carnival Festival including a variety of family fun activities.

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The American Women’s Association hosted the opening of Cherry Tree Trot in presence of the Minister of Labour and Social Development along with the US Ambassador, HE Steven C. Bondy. F1 Bahrain Exhibition A solo exhibition titled ‘F1 Bahrain: An American Tourist Paints’ by the American Artist, Erin McGee Ferrell, was held at the Art Concept, Bahrain.

On the occasion of International Women’s Day, the Woman This Month and Red House Marketing teams are proud to announce the launch of the annual ‘WOMAN OF THE YEAR’ Awards.

These awards honour the incredible contributions of women to the growth of various sectors in the Kingdom of Bahrain. The official award ceremony for 2024 will be held in December, coinciding with Bahraini Women’s Day.

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Days out at the stables with family proved to be the start of Ms. Fakhrawi’s passion for horse riding. While most young children might shy away from the majestic animals, she grew a fondness for them.

“I was just three or four years old when I’d visit the stable. My two elder sisters used to ride as a hobby, and I’d be around the horses watching them. That’s really where it all started,” she reminisces. “I was too young to ride, so I’d feed them and first began riding a year or two later.”

Being part of a family that participated in sports and extracurricular activities, she naturally gravitated to an active lifestyle. “My siblings and I tried our hand at countless sports and activities, but the main thing that appealed to me about equestrianism is that you’re dealing with an animal … you’re dealing with a soul,” she says.

“Equestrianism teaches you empathy, compassion, patience, and how to read people’s emotions and those of animals too,” she adds.

Now a seasoned equestrian, she credits the experience as one that has shaped her life. “I’ve achieved so much. I believe that sports, in general, is very important but riding taught me how to live my life. It’s about learning how to overcome obstacles and tackle challenges. It’s about learning to fail and carrying on because it is failure that teaches you about life and yourself,” she says passionately.

Being a member of Bahrain’s Royal Endurance Team since 2000, she has seen the presence of horse riding grow tremendously in the Kingdom.

“The first race that Bahrain hosted was in 1999 and was the beginning of understanding the sport itself. It was something new to the Kingdom. Going from learning about the sport to being the world champions is something that I’m so proud of,” she says.

Horse racing has long been known to be a male-dominated field. However, Bahrain’s first female jockey and renowned equestrian, Manal Fakhrawi, has broken down barriers and inspired a new generation of female riders. She tells the WomanThisMonthteam more.

The Kingdom has supported the infrastructure of equestrianism in Bahrain to allow spectators to enjoy the sport, in addition to facilitating overseas participation of riders too. “There is a lot involved in this sport and it’s evolving with time. There’s so much that you have to constantly keep up with because it’s not only dealing with athletes and horses. Science, medicine, and how to improve both the athletes’ horses and the riders’ stamina are taken into consideration,” she says.

While the journey of being Bahrain’s first female jockey has been exciting, it is a journey that is not without challenges. Ms. Fakhrawi has had to forge a path in what is largely considered a male-dominated sport to this very day.

“The main challenge I had was me being a little girl challenging men and people not believing in what I was capable of. I was always proving that we were equal, especially in equestrianism. It’s one of the sports where men and women compete against each other as we don’t have separate categories,” she says. Hoping to foster a safe, comfortable and encouraging environment for women to take up horse-riding, she opened Fakhrawi Stables. “I see a rise in female equestrians nowadays. My advice to women wanting to venture into the field is to just keep going. There’s always going to be someone telling you to stop through actions or words; just keep going!” she concludes.

Scan to watch the full interview

PEOPLE | interview Womanthismonth.com 16 March 2024

Experience opulence like never before at the exquisite A² Beauty Lounge which recently opened its doors at The Grove Hotel in Amwaj. A² promises to fulfill the aspirations of women seeking the latest and most exquisite experiences in beauty and wellness, both from within Bahrain and beyond.

Unmatched comfort awaits you at this salon spanning over 200sqm. Indulge in world-class pampering and cutting-edge treatments in a lavish, serene setting. Immerse yourself in a realm of beauty and relaxation, where expert hair stylists and nail technicians cater to your every need.

“The opening of the A² Beauty Lounge and the launch of the A² brand signifies a remarkable milestone in our journey towards excellence,” states Founder of A² Beauty Lounge, Ali Amralla. “We are incredibly proud of A², a brand born in Bahrain with the ambitious vision of establishing itself as a leader within the global beauty industry.” A² boasts a team of international talent, including beauty artists, hairdressers, and care specialists from various nationalities, all dedicated to crafting a holistic experience of elegance for the modern woman. Additionally, its location within the luxurious The Grove Hotel further elevates the experience as it allows guests to indulge in a multitude of amenities within the hotel.

GlamourRedefined

With the opening of A² Beauty Lounge, a new jewel has been added to the crown of Bahrain’s luxury beauty scene. Elevate your beauty experience today!

Call 37 288-881 for more information.

SELFCARE | beauty Womanthismonth.com March 2024 17
The luxurious A² Beauty Lounge opens at The Grove Hotel in Amwaj, setting a new standard in Bahrain!

PROPELLING DIPLOMATIC RELATIONS

The appointment of Her Excellency Asako Okai as Ambassador of Japan to the Kingdom of Bahrain marks a significant milestone in the enduring friendship between the two nations as they navigate a rapidly-evolving global landscape. Kristian Harrison spoke with her to discuss her commitment to fostering deeper ties, her key priorities and the opportunities for strengthening bilateral cooperation.

Your Excellency, congratulations on being appointed as Ambassador of Japan to Bahrain. What has been your diplomatic career path so far? What personal experiences or values shape your approach to diplomacy?

Through my 35-year career in the Japanese Foreign Service and at the United Nations, I gained an extensive track record in development, humanitarian, disaster management and peacebuilding work at both strategic and operational levels of bilateral and multilateral contexts. The last five years,

I was serving as Director of Crisis Bureau at an Assistant Secretary General level in the United Nations Development Programme (UNDP). Transformation, innovation and financing were the key elements of success.

My services abroad as a Japanese diplomat include stints in the UK, Pakistan, Australia, New York as Permanent Mission to the UN, Sri Lanka, and as Consul General of Japan in Vancouver, Canada. Key posts held in Tokyo include Director for African Affairs and senior positions in the International Cooperation Bureau.

My approach to diplomacy is driven by such a belief that the world should help each other and should compete in finding solutions that work for everyone and for the planet, not for your own selfish interests.

What are your priorities and aspirations for your term as Ambassador?

Fortunately, Bahrain and Japan are already enjoying a steadfast relationship, and we are on track to make it even stronger. In the rapidly changing, but also complexly troubled world, Bahrain and Japan can

PEOPLE | interview Womanthismonth.com 18 March 2024

enhance partnerships at a strategic level to address global agendas including peace and sustainable development. My aspiration during my term is to take steps that would contribute to making a difference and achieving results.

My top priority is facilitating businesses to widen and deepen collaborations particularly in emerging areas, such as sustainable energy transition, to support Bahrain’s transformation and diversification of economies. We can seek win-win solutions that are economically viable while shaping a new sustainable future. Secondly, I would like to raise the visibility of each other’s strengths and appealing points through promoting culture, food, tourism and more. Thirdly, recognising Bahrain’s strategic positioning in the Arab region, which has great implications to the global peace and security, I would like to explore ways for further collaborations in areas concerning security and stability.

What have been your first impressions of Bahrain and how are you liking it here?

I have found the Bahraini people to be most hospitable, kind and open-minded. Wherever I go, I am grateful for the warm welcome, offers of support and tremendous interests in partnering with Japan. People outside the region have a certain stereotyped perception over women’s role in Arab society. Contrary to that, I was genuinely delighted to see that gender equality is taken at face value in Bahrain. Bahrain’s commitment to freedom of choice, human rights and peaceful coexistence of all religion and ethnicities is commendable. These are aspects of Bahraini people and life that I want to promote in Japan and elsewhere.

What are the current trade figures between the two nations? What steps you plan to take to promote trade and investment?

The total bilateral trade amounted to USD1.5 billion in 2023. The imports from Japan to Bahrain reached USD680 million with a 48 percent increase compared to 2022 due to increasing automobile and related goods. Japanese car makers occupy a major share in Bahrain; namely over 50 percent of the non-luxury market and over 30 percent of the luxury market. Exports from Bahrain to Japan amounted to USD820 million, with a 38 percent decline against 2022, attributed to a drop in Crude Oil, Diesel and Aluminium.

Japanese investments in Bahrain concentrated on electricity generation, water desalination and financing projects, while exploring potential future moves into petrochemicals, manufacturing, sustainable generation of electricity and water, waste-to-energy solutions and environmental protection. And, as Bahrain is becoming a regional hub

for technology start-ups, there are great opportunities for Japan to invest in futureoriented sectors, like gaming, e-commerce, FinTech and AI.

How popular is Japan as a tourist destination in Bahrain?

The recent years have witnessed a remarkable increase in tourism exchange. The number of tourist visas issued by the Japanese Embassy in Manama increased by 60 percent in 2023 compared with 2019. The Japanese government considers the Arab and Muslim region the fastest growing emerging market for inbound tourism. Similarly, we are also witnessing growing interests in outbound tourism towards GCC countries from Japan.

We have seen the love and passion in Bahrain for the Japanese culture and its food. How does the embassy plan to further foster the understanding of Japanese culture in the Kingdom?

We are appreciative of the support by the Bahrain Authority for Culture and Antiquities in organising cultural activities and events including exhibitions of Japanese traditional arts and the annual Japanese Film Festival. Last month, we hosted the traveling exhibition “I love Sushi”. Food will be given a special focus throughout the year as we continue to promote it.

What specific areas do you see for increased collaboration between the two nations?

Firstly, I am thrilled by the ongoing collaboration in archaeological excavation and research. Currently, two Japanese teams are working on examining burial mounds from the ancient Dilmun period in Wadi Al Sail and from the Tylos period in Maqaba. Recently, they organised a regional workshop to employ digital techniques and virtual reality for conservation of cultural heritage. Additionally, Bahrain and Japan are coming together through the signing of an MoU to establish the Bahrain Centre for Arabian Gulf Archaeology and Cultural Heritage to advance and promote research on archaeology and cultural heritage in the Arabian Gulf countries.

Secondly, on aerospace exploration, building on a successful launch of the Bahraini-Emirati satellite Light 1 into space orbit through the platform of Japan Aerospace Exploration Agency (JAXA), Bahrain’s National Space Science Agency (NSSA) and JAXA have been constantly exploring new cooperation opportunities in space science training, research and development, with a focus on upskilling Bahraini talents in this field.

Thirdly, ongoing bilateral and multilateral defence and security cooperation with Bahrain is playing a crucial role in enhancing

regional security and freedom of navigation. Since 2009, Japan has been a member of CTF 151, the international anti-piracy force under the Bahrain-based Combined Maritime Forces. Bilateral defence cooperation is also expected to expand, with a revised MoU on Defence Cooperation and Exchange being signed last year.

Finally, we attach importance in fostering the next generation of Bahraini leaders by offering educational and upskilling opportunities such as the Japanese Government (MEXT) scholarship programme

and the Ship for World Youth programme. In cooperation with Tamkeen, since 2010 more than 100 Bahrainis have received training at Yokogawa Middle East & Africa, and a new cooperation scheme with Japan’s leading application developer E-Growth is underway.

Is there anything you would like to add, Your Excellency?

I would like to take this opportunity to thank HM King Hamad bin Isa Al Khalifa, the Crown Prince and Prime Minister, HRH Prince Salman bin Hamad Al Khalifa, and the people of Bahrain for their great appreciation towards Japanese culture, history and what Japan can offer for Bahrain. I look forward to working closely with all stakeholders to further advance our relations to a new level.

PEOPLE | interview Womanthismonth.com March 2024 19

HOPE FOR ENTREPRENEURS

Feryal Nass, as the Founder and Chairwoman of the Bahrain Entrepreneurship Organisation (BEO), is a prominent figure in Bahrain’s business landscape. In this exclusive interview, she provides insights into her involvement with the World Business Angels Investment Forum (WBAF) and its impact on the Bahraini startup ecosystem. She also tells Woman This Month about the objectives of the BEO, the upcoming WBAF Congress in Bahrain, and offers valuable advice for aspiring female professionals.

PEOPLE | interview Womanthismonth.com 20 March 2024

Could you provide our readers with a brief introduction about yourself?

My name is Feryal Nass, and I have a background in Business Administration from Bahrain University. I’m currently pursuing a Master’s degree in political economics. Alongside that, I have extensive experience in entrepreneurship, having worked with the family business for more than 20 years and running my own design firm for interior design, joinery work and turnkey projects. Additionally, I’m deeply passionate about supporting startups, especially those led by women and youth.

Can you tell us about the Bahrain Entrepreneurship Organisation (BEO) and its objectives?

The (BEO) is a platform, launched in 2019, aimed at connecting local entrepreneurs with global markets. Our primary focus is on supporting startups, providing them with the necessary resources and connections to thrive in the competitive business world. We offer training programmes, mentorship and opportunities for startups to showcase their innovations on a global stage. We have signed different MoUs with different organisations, but one of the most important ones that we signed and are working with is the World Business Angel Investment Forum (WBAF).

What led to your involvement with the WBAF?

It stemmed from our desire to further expand the opportunities available to Bahraini startups. By partnering with WBAF, we gained access to a global network of investors and entrepreneurs, which has been invaluable in helping our startups access funding and expertise to grow their businesses. It is

a global platform with more than 1,500 members from more than 180 countries. Therefore, it has a huge outreach and has a mandate to support startups.

What is the primary objective of the WBAF?

The primary objective is to support startups in securing smart finance to accelerate their growth. Through a global network of investors and entrepreneurs, WBAF facilitates connections that enable startups to access the funding and resources they need to succeed.

How has the WBAF impacted the Bahraini startup ecosystem since its establishment?

The WBAF has had a significant impact on the Bahraini startup ecosystem since its establishment. By providing access to global investors and training programmes, WBAF has helped Bahraini startups expand their networks, gain valuable insights, and secure funding to scale their businesses.

What can Bahrain-based businesses do to leverage the benefits offered by the WBAF?

Bahrain-based businesses can leverage the benefits offered by the WBAF by actively participating in training programmes, networking events and investment opportunities facilitated by the forum. By engaging with the global WBAF community, Bahraini businesses can gain exposure, access funding and forge valuable partnerships to fuel their growth.

Could you provide some insights into the upcoming WBAF Congress in Bahrain?

The upcoming Congress promises to be a dynamic event, bringing together policymakers,

investors and entrepreneurs from around the world. With a focus on networking, learning and global fundraising opportunities, the congress presents a unique platform for Bahraini startups to showcase their innovations and connect with potential investors.

How can individuals interested in attending the WBAF Congress register for the event?

They can do this through the official WBAF website or follow updates on the WBAF Instagram account (@wbafbahrain). Registration will be open to all stakeholders in the entrepreneurial ecosystem, including policymakers, investors and startups.

As a prominent figure in the entrepreneurship space, what advice do you have for young female professionals?

My advice to young female professionals is to pursue their ideas with determination and resilience. There are abundant opportunities available for women in entrepreneurship, and by staying focused on their goals and learning from their experiences, they can achieve success in their endeavours.

Is there anything else you would like to add about the WBAF or your involvement in the entrepreneurship community?

I would like to invite everyone in the entrepreneurship community to participate in the upcoming WBAF Congress in Bahrain. It’s an excellent opportunity to network, learn and collaborate with like-minded individuals from around the world. Additionally, I’m committed to supporting women entrepreneurs and youth in their entrepreneurial journey, and I look forward to seeing the continued growth and success of the Bahraini startup ecosystem.

We are delighted to announce that Woman This Month magazine is the official Bahrain media partner of the World Business Angel Investment Forum (WBAF World Congress) and has been commissioned to produce a series of monthly updates on the congress which takes place in Bahrain between November 18-20, 2024.

In addition, a special preview supplement (distributed in print and through digital platforms) will be produced prior to the World Congress in Bahrain to generate awareness.

PEOPLE | interview Womanthismonth.com March 2024 21

EMPOWERING EXCELLENCE

Together, Visnja Vuco and Priya Shankar play crucial roles in positioning the InterContinental brand as a leading hospitality destination in the region. The former is the Director of Sales & Marketing, InterContinental Bahrain, whilst the latter is the Cluster Director of Marketing, InterContinental Bahrain & Al Ahsa InterContinental. Farah Baig learns about their insights, strategies and visions for the future of the brand in Bahrain.

PEOPLE | interview Womanthismonth.com 22 March 2024

Priya, you have had quite a long career in Bahrain’s hospitality sector. Could you give us an overview of your career?

The hospitality industry is known for its fast-paced, dynamic nature, making it an exciting and challenging field. I have gained experience in various sectors, but my venture into the hospitality sector has been particularly stimulating and enriching. I have progressed from a Marketing Manager in a single hotel to overseeing marketing for a cluster of four hotels across Bahrain and Saudi Arabia, representing two distinct brands. The field offers creativity, innovation and first-hand interactions with diverse people and cultures, enhancing intercultural fluency and bridging horizons in today’s global workplace.

Visjna, what can you tell us about your career and your proudest achievements in the field to date?

I’ve held diverse operational roles in the hospitality industry across Europe, Qatar and Bahrain for the past 12 years now, focusing recently on sales and marketing. One of my proudest achievements as a woman has been breaking barriers and shattering stereotypes to pave the way for gender equality and diversity in leadership roles along with fostering the development of female talents, providing mentorship and creating opportunities for growth and advancement.

The two of you work quite closely together. What would you say is your favourite professional quality in the other?

VV: One of my favourite professional qualities in Priya is her exceptional communication skills and ability to effectively collaborate on projects. Her dedication to teamwork and willingness to listen and consider different perspectives greatly enhances our working relationship and contributes to our success.

PS: What I love about Visjna is her simple outlook to a complex situation. Her years of experience in the industry helps her analyse the situation calmly and efficiently comes up with a solution. Her dedication and passion towards her work and team members reflects on the high morale of the team. On several occasions she has taken time out from her busy schedule to mentor a team member be it personal or professional. On a personal level, I love the vibe we have that makes it easier to work together to get the desired result.

You are both women in leading roles working closely together. What’s one misconception that you would like to put to rest when it comes to women in leading positions?

VV: The stereotype that women leaders rely on emotion over logic is outdated, as they are often seen as too emotional or soft to handle tough business decisions or high-pressure situations, which can hinder their progression to higher leadership roles. Yet, my involvement

in guiding transformative retreats has revealed a different perspective.

PS: The perception that successful women leaders must be aggressive and loud. Many successful female leaders embody the strength and clarity of assertiveness, softness, openness and femininity, which resonates with me and I hope to implement that in my work life.

InterContinental Bahrain currently employs 45 women. What are your thoughts on the role of women in the industry?

The strengths of hiring women in hospitality include our strong communication skills, attention to detail, and ability to foster positive guest and colleague’s experiences through empathy and understanding.

With Bahrain’s hospitality sector becoming increasingly competitive, how does InterContinental keep its offering attractive? What sets the property apart from the rest?

InterContinental Bahrain maintains its competitive edge by continuously innovating, utilising technology for enhanced guest experiences, and focusing on personalised services. The property also emphasises sustainability, community engagement and integrating local culture into its hospitality, resulting in unique and memorable experiences for guests.

What are some of the main activities planned at InterContinental for the Holy Month of Ramadan?

InterContinental Bahrain always connected with local culture and traditions. Every year during Ramadan we highlight the nuances of this beautiful country. This year we have chosen to honour the concept of the Souq through the eyes of an artist. We have tied up with the local well know artist called Abbas Al Mosawi and his paintings of the Souq along with a local brand called ‹Annada’, and will have them on display at our lobby during the entire month as an ode to the souq.

Our Ramadan offers include Iftar and Ghabga every day at the Regency Tent with artists that

includes a harpist for Iftar and a singer for Ghabga. We have also introduced special nights on weekdays which have become quite popular. These include a ladies night on Monday with 50 percent off Iftar and Ghabga, a men’s Ghabga on Tuesdays for half price, and every Sunday hoteliers are welcome for 50 percent off on Iftar and Ghabga.

Visjna, what would you say are some of the plans for the near future at InterContinental?

In the near future, InterContinental Hotel aims to continue developing Bahraini colleagues through tailored training programmes while focusing on enhancing its food and beverage offerings to meet evolving guest preferences. The ultimate goal is to foster guest loyalty by delivering exceptional service and personalised experiences; ensuring guests become advocates for the InterContinental for life.

What’s one thing you are looking forward to the most in the 2024?

VV: As the Director of Sales and Marketing, I am eagerly anticipating the opportunity to implement innovative strategies that will further elevate our hotel’s market presence and guest satisfaction in 2024.

Any message for our readers on the occasion of International Women’s Day?

VV: Believe in your abilities, advocate for yourself, challenge the status quo and never underestimate the power of your voice in shaping the world around you.

PS: Embrace your superpower and wear your cape with pride. It’s important to be yourself. Don’t try and change to fit an ideal that you think is accepted. In reality, it’s your difference and uniqueness that make you stand out and add value at work.

Is there anything else you would like to add?

In closing, we encourage all women to embrace their unique strengths, challenge the status quo and persist in their pursuit of excellence, knowing that their contributions are invaluable and their potential limitless.

PEOPLE | interview March 2024 23
Womanthismonth.com

On the occasion of International Women’s Day, Woman This Month is proud to introduce the Industry Icons segment. Through this segment we will be highlighting women who have excelled in their careers and serve as an inspiration to us all.

This month, we speak to Raffles Al Areen Palace Bahrain General Manager, MarieBerengere Chapoton. She brings a wealth of experience and a global perspective to her role, effectively leaving her mark on destinations all across the world.

Could you tell our readers a little bit about yourself?

With over 20 years of experience in the hospitality industry, I have held leadership positions across multiple continents. My goal is to bring a new era of luxury hospitality to the Kingdom of Bahrain.

AT THE HELM OF HOSPITALITY

Could you give us a brief history on your illustrious career and professional experience to date?

During my 24-year experience in the hospitality industry, I have held strategic leadership roles in luxury destinations across North America, Europe, Asia, South America and the GCC. I have worked at renowned brands like Sofitel and Fairmont, and hold a Bachelor’s degree in Hotel and Restaurant Management from Ecole Hoteliere de Glion in Switzerland and an MBA in International Hospitality Management from IIMHI Cornell-Essec Business School in France. As the General Manager at Raffles Al Areen Palace Bahrain my goal is to uphold the highest standard of excellence and create unforgettable experiences.

What do you consider to be your greatest achievements in the field of hospitality?

Leading luxury destinations across diverse geographies stands out as a major accomplishment. Creating exceptional guest experiences and fostering team growth, combining practical experience with academic knowledge through my education has been instrumental in my success. These achievements continue to inspire me to strive for excellence in all aspects of my work.

How has your international experience contributed to shaping your career and expertise ?

My international experience in hospitality has significantly shaped my career, exposing me to diverse cultures, guest expectations, and market dynamics. This has broadened my perspective, improved my cross-cultural communication skills, and kept me updated on industry trends, enhancing my problem-solving and decisionmaking abilities.

What are your thoughts on the hospitality sector in Bahrain? How do you intend to

contribute to its growth in your professional capacity?

I aim to enhance the guest experience in Bahrain by offering innovative and personalised services, collaborating with local businesses, tourism authorities and cultural organisations to promote the destination as a holistic destination, nurturing local talent for professional growth, and emphasising sustainability and responsible tourism practices to contribute to the sector’s sustainability goals.

What are your thoughts on the role of female professionals in the hospitality field?

Female professionals in the hospitality industry are crucial, bringing unique skills and perspectives. They have excelled in leadership roles, breaking barriers and inspiring others. Raffles is committed to empowering women in leadership, recognising diversity’s importance for innovation and industry growth.

As a successful professional in the hospitality sector, what would be your essential advice to young women entering the field?

To succeed in the hospitality industry, one must believe in themselves, seek mentors, embrace continuous learning, build a professional network, be adaptable, set clear goals and prioritise work-life balance. With confidence, support, and commitment to growth, one can achieve success in this dynamic field.

Is there anything else you would like to add?

I would like to emphasise the importance of perseverance and maintaining a positive mindset. By staying resilient, adaptable and optimistic, young women can overcome obstacles and achieve their goals. By working together and empowering each other, we can create a more diverse, equitable and thriving hospitality industry.

PEOPLE | interview Womanthismonth.com 24 March 2024

CHAMPIONS OF WOMEN’S WELLNESS

InTouch Integrated Rehabilitation Centre Bahrain is a leading healthcare facility that not only prioritises women’s health but also empowers women within its own staff. With a strong emphasis on women’s needs, the clinic stands out by having a team that is over 60 percent female, ensuring a deep understanding and empathy towards women’s healthcare concerns.

InTouch, located in Janabiyah, offers specialised programmes in chiropractic, physiotherapy, exercise therapy, and injury rehabilitation tailored specifically to women. These programmes address the unique physiological and musculoskeletal needs of women, helping them regain strength, mobility, and overall well-being.

The clinic’s female-focused physiotherapy services aim to address a wide range of conditions, including pelvic floor dysfunction, pre and postnatal musculoskeletal issues and women’s sports injuries. The highly skilled and experienced physiotherapists at InTouch provide personalised treatment plans, utilising evidence-based techniques to promote healing and recovery.

Furthermore, the exercise therapy programmes at InTouch Bahrain are designed to cater to women’s specific fitness goals and health concerns. Whether it’s postpartum fitness, weight management or improving overall strength and flexibility, the clinic’s exercise therapists provide guidance and support to help women achieve their desired outcomes. With offerings for the whole family, InTouch is leading the way in Wellness, Rehabilitation, and Preventative Medicine. It is Bahrain’s first accredited integrated rehabilitation healthcare facility earning the Platinum Standard awarded by NHRA in 2023.

To learn more about InTouch Clinic Bahrain’s comprehensive services and focus on women’s needs in physiotherapy, exercise therapy, and injury rehabilitation, visit official website www.intouchclinic.com

LIFESTYLE | health March 2024 25 InTouch Rehabilitation Center Our Services: Chiropractic Physical Therapy Manual Therapy Functional Exercise Rehab Indiba Manual Therapy Hydrotherapy Hijama Postural Ergonomics 17690100 info@intouchclinic.com 33174458 intouchclinicbahrain
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A REMARKABLE WOMAN

The Woman This Month team continues to expand with the appointment of Eskedar Girmay, known to her friends as Esky, as Associate Editor and Brand Ambassador . In this article, we embark on a brief journey of her career, a remarkable life story encompassing roles as diverse as Honorary Consul, film producer, actress, author and philanthropist. With roots in Ethiopia and a thriving presence in Bahrain, Ms. Girmay’s journey is a testament to the transformative power of compassion and perseverance.

Ms. Girmay exudes a profound pride in her heritage, a driving force behind her relentless pursuit of excellence. Reflecting on her roots, she acknowledges Bahrain’s pivotal role in nurturing her aspirations, citing its dynamic environment, diverse opportunities and supportive community as catalysts for her endeavours.

“If Bahrain does not motivate us, I don’t think we would all be here,” she says. “The environment, the people the opportunities … we have a platform to pursue our goals and dreams while there is always something new. We are very lucky.”

“Bahrain is where I met my husband, where I gave birth to my children, and the lifestyle is how they were raised. My kids are looking forward to come back to Bahrain soon, it’s where they feel at home, even more so than France which is where my husband is from,” she adds.

Her appointment as Brand Ambassador is not actually Ms. Girmay’s first experience with Woman This Month. Her association with the magazine dates back to her being featured on the cover in 2004,

PEOPLE | interview Womanthismonth.com 26 March 2024

following her triumph in a July Rose Beauty Contest. Notably, she shares the distinction of being featured twice on the cover, a testament to her enduring impact.

However, it was her diplomatic career where she first made great strides on the international scene. It began when she served as the Honorary Consul of Ethiopia, a role she embraced with dedication and fervour as she worked on improving bilateral relations between the two countries.

Alongside her diplomatic responsibilities, she ventured into the world of cinema, collaborating with prestigious organisations like the United Nations’ International Labour Organisation (ILO) on impactful projects.

A decade ago, her debut in Ethiopian cinema, Tikur Engda (Unexpected Guest) premiered to packed theatres in Bahrain Seef Cinema, striking a chord with fans with its powerful themes and tackling the difficult issue of adoption and what might go wrong when an adopted child seeks out their birth parents.

Alongside this, she has published three books, each bearing testament to her diverse experiences and reflections. Fuelled by her innate penchant for storytelling, these works offer poignant insights into her life’s tapestry, with themes ranging from memoirs to explorations of cross-cultural marriages and fictional narratives.

She explains: “The short stories I wrote preCovid, but the pandemic really emphasised how much I wrote in my diary. The extra time at home allowed me to go through it and solidify it into a further narrative.

“During this process, I started developing new stories and I started to write more and more, which turned into three books. So the first one is similar to a memoir and in fact, one of the stories is dedicated to Bahrain, saying thank you to the Kingdom and its people for making us feel home. I actually wrote it in my language, but that part is

written in both languages, English and Amharic, and the book is available on Amazon

“The second book is called The White Man’s Wife It’s experimental; I took mine and seven other people’s mixed marriages and I talked about the perceptions from both cultures and how we are taken from two different angles. I have the perspective of an Ethiopian man who’s married to a French woman, then vice versa which is me married to a French man. The third one is a collection of pure fiction.”

Beyond her professional pursuits, Ms. Girmay’s philanthropic endeavours have left an indelible mark. For over half her life, she has dedicated herself to charitable causes, extending support to the less fortunate in various capacities and promoting her country Ethiopia. Her altruistic efforts encompass a spectrum of initiatives, from aiding individuals battling illnesses to fostering bilateral relationships for mutual cultural enrichment.

“My house has always open to those who are less fortunate,” Ms. Girmay explains. “My family and I have been involved in taking care of people for more than half my life, whether in translating, hospital visits, supporting and finding funds for those who are going through cancer or other kind of illness.”

Throughout her journey, Ms. Girmay confronted myriad challenges, including instances of unwarranted ethnic profiling and judgment. Yet, armed with resilience and unwavering familial support, she navigated these obstacles with grace, recognising the distinction between government actions and her identity as a proud Ethiopian.

Ms. Girmay’s ability to strike a balance between her professional commitments and personal life is a testament to her resilience and adaptability. While her earlier years were marked by dedication to philanthropy, she subsequently prioritised her role as a mother, cherishing moments with her children amidst her multifaceted responsibilities.

“I had to let go of our helper and literally dedicate myself to my children the last few years to compensate for the time I relied on her,” she explains. “Although I tried to balance it all, it felt as if I was not giving enough time to them. At times, I was more invested in my charity work because I believed there were people who needed me more than my own children. But there were genuinely times where my children were waiting for me to come home and they fell asleep waiting for me. I had that guilty feeling and then realised one day that my kids were suddenly about to go to university and that I had a small time left to be a dedicated full-time mother and had to find more balance.”

In commemorating International Women’s Day, Ms. Girmay emphasises the importance of inclusivity and resilience, advocating for collaborative endeavours and embracing imperfections as stepping stones to success.

“I think we need to remember that we coexist with men. So when we celebrate women, let’s not exclude men. This is one of my main points that I want to highlight! Anything is achievable but you must give yourself a chance to make mistakes. I think that the important thing to note is nobody is perfect without going through some obstacles, so maybe the successful ones are not telling us enough about the bumpy road they went on.

Ms. Girmay’s encounters with dignitaries, including her memorable interaction with His Majesty King Charles III during a visit to Bahrain, underscore her global impact and diplomatic acumen. At the time, she was representing MWPS (Migrant Workers Protection Society) and the King took a keen interest in her background, even at one point expressing his interest in visiting her home town, Ethiopia’s capital Addis Ababa, to which she extended an invitation. “Although he is yet to take me up on it, I hope he reads this article and remembers!” she adds.

Looking ahead, Ms. Girmay’s aspirations revolve around maintaining her diverse portfolio, amplifying voices through her association with Woman This Month and fostering international connections.

PEOPLE | interview Womanthismonth.com March 2024 27

DecodingNutrition

In the healthcare industry, there are few roles of more paramount importance than nutrition, which helps to shape individuals’ well-being and vitality. Nagham Noureddine, a clinical dietitian registered in Bahrain with over a decade of experience, opens up to Farah Baig about her journey and the transformative power of nutrition in the pursuit of wellness.

Ms. Noureddine’s career trajectory can be traced back to her roots in Lebanon.

Graduating from the American University of Beirut in 2008, she embarked on a path driven by her mother’s inspirational weight loss journey.

Reflecting on her career, Noureddine shares: “My mum was the one that pushed me into this career ... seeing her happiness made me realise the impact nutrition can have on people’s lives.” Her professional journey took flight in 2009, when she began her practice at a small hospital in Bahrain. However, it was her tenure at the Salmaniya Medical Complex that shaped her expertise, spanning seven years and providing invaluable experience. “Salmaniya was pivotal in my career. It offered me the opportunity to work closely with diverse cases, honing my skills as a dietitian,” Ms. Noureddine recalls.

Navigating through the waves of change, Ms. Noureddine transitioned to Bahrain Specialist Hospital, assuming the role of the head of the department. Her leadership and commitment to patient care were evident as she spearheaded initiatives to enhance healthcare delivery. “It allowed me to further expand my horizons and contribute to shaping the healthcare landscape,” she reflects.

The onset of the pandemic marked a pivotal juncture in her career, prompting a shift towards

community health awareness. Embracing the changing landscape, she transitioned to a smaller medical centre, witnessing a surge in demand for nutrition-related services. “Covid-19 reshaped how people approached healthcare, emphasising the importance of preventive measures and holistic well-being,” she notes.

Central to Ms. Noureddine’s practice is her philosophy of promoting a happier lifestyle through nutrition. Rejecting the notion of restrictive diets, she emphasises sustainability and enjoyment of food. “I don’t believe in fad diets. Instead, I focus on fostering a positive relationship with food and empowering individuals to make healthier choices,” she asserts.

Ms. Noureddine now serves as the Head of the Dietetic Department at Ibn Al-Nafees Hospital. Her specialisation spans various domains, including bariatric care, renal dialysis, paediatric obesity, gastrointestinal issues and diabetes management. Each area presents unique challenges, underscoring the need for personalised nutrition interventions tailored to individual needs.

As Bahrain grapples with prevalent health concerns such as Vitamin D deficiency, obesity and diabetes, Ms. Noureddine advocates for community health awareness and proactive measures. “Addressing these health concerns

requires a multifaceted approach, encompassing education, preventive measures and personalised interventions,” she affirms.

Looking ahead, she remains committed to expanding community outreach and contributing to ongoing research in nutrition.

“I wish I had the time to continue and pursue a higher degree in my education so I’ll be able to do more research,” she expresses as a longterm goal.

As for practical advice to readers looking to improve their health journey, Ms. Noureddine offers three simple tips to begin with.

“Start walking, move more,” she suggests firstly. The second involves replacing all juices with water to address the prevalent issue of added sugars and opt for eating the fruit instead to improve fibre intake. Lastly, she emphasises the importance of incorporating more vegetables into meals, suggesting that small, sustainable changes can lead to significant health improvements.

For more information and to reach out to Ms. Noureddine, call 39 871-780 or follow @dietitian_nagham_n

Womanthismonth.com 28 March 2024
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PEOPLE | interview

TRANSFORMING LIVES THROUGH FINTECH

The remarkable dedication of engineer Seema Prem, has led to the creation of FIA Technology Services, a company addressing financial inclusion in India and beyond. In this interview, she sheds light on FIA’s work to bring financial services and security to millions of underprivileged people.

Ms. Prem’s career began with VPN Mobile, during the early days of mobile technology in India. This experience fuelled her passion for implementing technological solutions to real-world challenges. After pursuing further education and work experience in the United States, a pivotal moment during her research on financial systems sparked her entrepreneurial spirit.

Recognising the widespread issue of financial exclusion, particularly in populous countries like India, Pakistan and China, Seema saw an opportunity to make a difference. She submitted her idea to the MIT $100K Entrepreneurship Competition where it received acclaim and finished runner-up, encouraging her to return to India and establish FIA.

FIA’s mission is to empower unbanked and underbanked populations by providing access to financial services through innovative solutions.

“Unbanked are individuals who have never had a bank account, while the underbanked are those who

may have accounts but do not fully utilise banking services,” she explains.

“In collaboration with regulated entities like banks, FIA sets up banking outlets in remote and underserved areas, appointing local entrepreneurs to manage them. In total, we operate around 35,000 banking centres across India. Through these outlets, individuals can open bank accounts and conduct transactions securely using biometric authentication.

FIA, as a FinTech company, leverages technology, particularly artificial intelligence (AI), to enhance its services.

AI-driven algorithms enable predictive risk management and improve productivity, ensuring efficient operations despite rapid growth.

“Building trust among the target demographic was a gradual process, but FIA’s efforts, coupled with support from the Reserve Bank of

India and the government, contributed to the success of what is now India’s largest financial inclusion programme,” she explains.

Ms. Prem emphasised the transformative impact of financial inclusion beyond economic empowerment. Access to banking services enhances nutritional intake, reduces inequalities and empowers women within households. By focusing on women’s inclusion, FIA not only promotes gender equality but also drives financial resilience.

Regarding her sense of social responsibility, Ms. Prem believes her upbringing as an army child instilled a passion to help others and influenced FIA’s commitment to addressing broader social issues. “As a child, I lived in some of the most inaccessible terrains of the country, and often on the borders of countries. There, you get to see a lot of inequality and I think subconsciously that has influenced me significantly,” she believes. “Furthermore, I love travelling and my job also gives me an opportunity to travel across the lengths and breadths of India, which has been phenomenal as well.”

As for future plans, FIA’s initiatives extend to climate resilience, where they are exploring solutions to mitigate the impact of climate disruptions on vulnerable communities. Through strategic partnerships, including collaborations with organisations like the World Bank and IDEO, FIA aims to expand its reach and develop intuitive products tailored to the needs of underserved populations.

As well as the underprivileged, FIA has contributed significantly to the lives of women in India. Originally, only five percent of the company’s banking agents were women, but now this figure stands at 35 percent with a goal of reaching 50 percent in the near future.

It has led to her being recognised by other powerful women. Just recently, Ms. Prem was interviewed by Melinda Gates after FIA was selected to be part of the United Nations General Assembly for its social impact work, something she is very proud of.

“Of course, we don’t do our work for awards, but it acts as a great motivator for the team. Furthermore, if these events are being recognised by other leaders and people around the globe, it will only help to spread awareness of our work and facilitates us to help more people,” she concludes.

PEOPLE | interview Womanthismonth.com March 2024 29

ENCORE!

The renowned Manama Singers recently held the debut Choir Fest Bahrain which featured choirs from across the region. Following the spectacular event, we spoke to the mastermind behind the group’s beautiful harmonies –the conductor, Jo Diciolla.

The Manama Singers, known for their captivating performances and dedication to music, have been gracing Bahrain’s arts scene for years. The renowned choir recently organised the Kingdom’s first ever Choir Fest, held at the Cultural Hall, which featured 12 choirs from Bahrain, Kuwait, Dubai and Saudi Arabia. The event celebrated diversity in music and backgrounds, with talented singers representing community, school and church choirs harmonising to present music from Western, Indian and Arab cultures.

Jo Diciolla is a musician at heart and a Regional Portfolio Manager by trade. “Being a Christian has a deep connection to choral singing. I started singing at seven years old in a local church choir and have also taken guitar and clarinet lessons and achieved ABRSM Grade 8 in clarinet and a grade A in Music A-Level. Studying music provides a foundation for appreciation, understanding and creation of music, whether solo or with a group,” says Ms. Diciolla. She then led her church choir for a year before

university, and joined the Manama Singers choir in 2016 when she moved to Bahrain.

“Since 2017 I’ve been honoured to lead the fabulous group which is the longest-running and most well-known community choir in Bahrain,” she says.

“Manama Singers is a group of likeminded individuals who want to make music and have fun like an ensemble of lovely people who make friends and build a strong supportive community. The choir is an important support network for each one of us, making our home away from home in Bahrain,” she says.

“The non-auditioned choir caters to singers with varying musical abilities. The choir undergoes comprehensive training, including learning notes at home and polishing them during rehearsals,” she explains. “The singers learn to use their voices to create a tapestry of sound, adding colour and texture to music. I focus on making the experience enjoyable and rewarding.”

The group predominantly sings western music,

including classical, pop, showtunes and jazzy numbers, in English and other European languages. “We are interested in exploring Arabic music and learning about its differences in melodic structure and language. We are networking with Arab musicians, aiming to perform soon.”

Reflecting on the experience organising Choir Fest, she says that it was thrilling, relentless, and inspirational. “The debut Choir Fest Bahrain was magical! All singers, conductors, and our supportive audience, thoroughly enjoyed themselves and shared so much positive feedback. It will certainly not be the last festival of its kind!” she says excitedly.

“Manama Singers is always on the lookout for more singers, especially male voice parts, including tenors and basses. We’re a welcoming non-auditioned choir. So, please reach out if you can sing in tune,” she concludes.

The group meets on Tuesday evenings from 7pm to 9pm at the Dilmun Club. For more information, follow @manamasingers on Instagram.

Womanthismonth.com 30 March 2024
PEOPLE | interview

THE SCIENCE OF BEAUTY

Aesthetic care is an art that is perfected at the hands of experienced specialists. This month, Dermatology Specialist Dr. Noha Al Sayed shares her thoughts on the latest advancements in aesthetic care and the unique approach taken at Lileva Medical Centre.

Botox, laser hair removal, lip enhancements and other procedures have grown in popularity over the years. Several clinics may provide these services across the Kingdom, but few have the glowing track record of Lileva Medical Centre, located in Bahrain Bay, which harnesses the expertise of trained professionals, state-of-the-art technology and advanced products and formulations.

As a leading figure in the field of aesthetic medicine, dermatology and laser procedures, Dr. Noha Al Sayed, puts the satisfaction of her patients first and is well-versed in the field of aesthetic care. In 2007, the Dermatology Specialist received a Bachelor’s degree in medicine with honours from a leading university in Egypt. Pursuing a higher education, she completed her Master’s degree in Dermatology and Venerology in Egypt in 2015 following which she pursued a Diploma at The American Academy of Aesthetics in Dubai, UAE in 2017.

“Aiming to expand on my expertise, I then attained my license to perform laser procedures from The National Institute of Laser Enhanced Sciences in Egypt in 2018. Then I pursued my Diploma of Laser Applications in Dermatology in Egypt in 2019. Throughout my career, and over the course of 13 years, I have amassed a broad and diverse experience,” says Dr. Al Sayed.

Lileva Medical Centre is highly specialised in

dermatology, dental and laser services apart from other procedures. “We make sure to be unique by following new guides in treatment, and have taken up the latest scientific methods for treatment along with advanced products in our field to achieve the most ideal results for our customers,” she explains.

Men and women can expect the finest of results when using services such as laser hair removal, fractional and vascular laser and dermatology services. “As part of these dermatology services, clients can be treated for dermatological conditions or avail of aesthetic treatments including fillers, Botox, threads, peels, PRP and mesotherapy,” she says.

Aesthetic care procedures provide men and women with the opportunity to slow down the aging process and achieve skin that is rejuvenated and practically glows. “The current top three procedures at Lileva Medical Centre which receive the most clients are Botox, filler and skin booster injections. This is aside from lip enhancement procedures such as lip fillers

which can plump up the client’s lips while smoothing wrinkles and improving its overall tone,” she says.

Most individuals believe that is unnecessary to incorporate Botox and fillers before the age of 40 with some clients worrying about the effects. “This is actually a misconception; the ideal time to consider treatments such as Botox is if you have wrinkles or lose skin elasticity. We only recommend these treatments to clients when they show these signs. Another common misconception is the belief that skin tends to get damaged once you have fillers or Botox which is not true,” she says.

“I would like to urge people not to follow trends and prioritise seeking the very best treatment. When it comes to treating your skin never lean towards or be enticed by offers; rather it is important that you always consult a doctor carefully and take the right steps,” she concludes.

For more information on Lileva Medical Centre, call 17 227-755.

Womanthismonth.com March 2024 31

Happy Tails!

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They say that love is four paws, a wet nose and a wagging tail. It is this love that drove the visionary female entrepreneurs Zilia Monteiro and Carolina Jimenez Woolrich to establish Bahrain’s first pet barkery – Bubbles & Miche W.L.L. They share their story with Farah Baig.

The home-grown brand, Bubbles & Miche W.L.L, can be defined as a true labour of love. The business started with a chance encounter and a shared passion of two devoted pet parents.

“Our paths crossed in Bahrain, when we were walking our dogs on the beach. Bonding over our love for our pets led us to discover a huge gap in this market for healthy, more natural food choices for them. We quickly realised a shared vision for making a positive impact in the pet food industry through the establishment of Bubbles & Miche WLL.,” says Carolina.

“I have a complaint about the liver and berries treats. My little Daisy is now an addict. This is very serious. I am considering TA (Treats Anonymous). She loves them and it’s so hard to find nice treats here. I just wanted to say keep up the good work.”

The business started as a home-grown brand operating from Carolina’s home kitchen in 2020. “We would make treats for our dogs, Bubbles and Miche, then our friends’ dogs and very soon we realised we were receiving orders! Being restricted during COVID gave us the opportunity to really work on our idea and how we wanted to set this up as a more structured business, which eventually happened in 2021,” says Zilia. Countless days were spent working out the first product line, the recipes, branding, budgets, infrastructural set up and more, to take it from being ‘homemade’ to a ‘legit brand’ that would gain market trust. “We really took the plunge here within a short-span of six months and opened up our first ‘pet barkery’ in Budaiya by January 2022,” she says. “Our dogs inspired us to create some of our best-sellers; Bubbles Crunchy Chicken, Miche’s Crispy Beef, Patitas which are basically chicken feet and Crack-a-lickin’ liver which comes in two flavours. But recently we have seen a greater interest in our veterinaryformulated meals,” adds Carolina.

Bahrain’s market consists of mostly imported pet food with home-grown businesses such as Bubbles & Miche making up the smallest percent – that in itself is the biggest difference.

“By keeping it locally-made we are able to keep it fresh and healthy, cost-effective and really achieve transparency on our ingredients. Having the more ‘natural food approach, customers are able to relate to and understand the ingredients we use with more clarity than a regular bag of dry food that often comes with vague descriptions,” explains Zilia.

Having participated at outdoor markets, we have received feedback from several humans. “But a few times the doggies themselves have launched up on our table to try grab some treats because the smells drive them crazy! One particular instance was when the dog just kept persisting to try and steal our cake and eventually managed to get away with more than half of it!” she laughs.

In response to the positive reaction from pups-tomers, Zilia and Carolina are now developing a line for cats.

“Product development has been an ongoing process and we have needed to do this constantly in the first year to achieve more consistency in the recipe,” says Carolina.

Bubbles & Miche products are available online at bubblesmiche.com and at some local veterinary clinics, pet shops and pet parks. Moving forward, they aim to establish a greater presence in the manufacturing of pet food business with the goal of being a ‘Made in Bahrain’ product exporting to the surrounding GCC, a vision that is not without challenges.

PEOPLE | interview Womanthismonth.com 32 March 2024

MEET WICKED ROSE

Çağla Akpınar, who was born and raised in the Turkish capital Ankara, first moved to the sunny shores of Bahrain in 2019. The artist popularly known as ‘Wicked Rose’ first developed an inclination towards art when she was just two-years-old – a talent that was then fostered by her mother. “She saw me doodling with crayons on the wall and instead of getting frustrated she let me do everything that I wanted,” she says.

Since her love for art persisted, her mother enrolled her in art courses. “Ultimately, I believed that art is my life and wanted to decided to pursue it professionally by studying fine arts, and got accepted by one of the top-ranked universities in Ankara with a full scholarship in. Today I am the artist that my mother expected me to be,” she says.

Çağla’s is largely inspired by her personal life, and reflects her experiences through multimedium art. Acrylic paint, charcoal, colour pencils, water colour, ink and markers come together to create her vibrant artwork. “My work is semi-surrealistic and semi-realistic. I like that illustrative feeling,” she says.

Bahrain has long been home to inspiring artists from all walks of life. This Month, Edwin D’Souza met with Turkish artist Çağla Akpınar on the sidelines of her solo exhibition. She animates her journey as an artist.

She explains that her move to Bahrain has been transformative and given her the opportunity explore different areas as an artist. “Turkey is a very fast-paced country which is where I learnt to be a quick painter, but Bahrain is a more of a relaxed environment where you get to breathe freely and be yourself. It has allowed me to create and engage with people from different cultures as an art instructor,” she elaborates. Her career recently took an exciting turn with her first solo exhibition, A Glimpse of Wicked Rose’s Art Journey , being the 6th edition of the Downtown Culture Hub held at Downtown Rotana.

The exhibition focuses on her portrait work, with each unique piece sharing the stories she wishes to tell through the usage of colours.

“My art journey is completely psychological. I’ve always been influenced by everything that happens around me; it’s an inner journey that I go on starting from my childhood to now. So anytime I draw myself in a controversial way it made me think about who I am, I felt like

I’m on a stage acting and I express myself as if I were in a theatrical scene,” she explains.

The individual artworks featured at the exhibition are smaller than what one might expect, which Çağla explains is intentional.

“When you go to an exhibition, perhaps especially in the case of the ones in Bahrain, you always see very big paintings. Through my exhibition, people can see that to create something you don’t have to work on a very big canvas. I think artists should be open to variety,” she explains.

People from all walks of life and countries across the world including France, USA, Saudi Arabia, Ireland, India and Pakistan have now visited the exhibition. “The Culture Hub has really brought people together to support the art community,” she states.

“You can be an amazing artist but it’s not about who you are and what you’re doing, it’s about keeping a good relationship with people around you as one way or another you’re influencing people, so you need to care of those around you,” she concludes.

PEOPLE | interview Womanthismonth.com March 2024 33

PIONEERING HEALTHCARE EXCELLENCE

With a rich legacy of providing top-quality medical services at an affordable cost in the region, Shifa Al Jazeera Hospital continues to prioritise the health and well-being of people.

Shifa Al Jazeera Hospital, renowned for its commitment to excellence in healthcare, has launched several innovative initiatives aimed at further enhancing patient care and experience. Patients can expect state-of-the-art medical technology, a highly skilled team of healthcare professionals and a compassionate approach to healing.

Expanding Specialised Departments and Comprehensive Care

Shifa Al Jazeera hospital offers a wide range of specialised departments, including labour and delivery, neonatology, urology, gastroenterology, general surgery and more. With state-of-the-art facilities such as a digital operation theatre, NICU, ICU, post-operative wards, private rooms, suite rooms and general wards, it is wellequipped to address a variety of healthcare needs. Its comprehensive offering also includes departments dedicated to general medicine, internal medicine, orthopedics, ophthalmology, ENT, dermatology and cosmetology, pediatrics, obstetrics and gynaecology, emergency medicine and radiology.

Cutting-Edge Technology and Affordable Healthcare Packages

Equipped with cutting-edge diagnostic capabilities and advanced surgical procedures, Shifa Al Jazeera Hospital is prepared to provide comprehensive care across various medical specialties. The hospital’s commitment to providing specialty healthcare at an affordable cost, without compromising treatment and care, is reflected in its various health packages.

A New Era of Care: Transitioning to a FullFledged Hospital

Shifa Al Jazeera recently upgraded to a full-fledged hospital, marking a momentous milestone in its 20-year journey. This transition represents its continuous growth, dedication to excellence and the rising demand for comprehensive medical care. With this transformation, the hospital is poised to deliver exceptional healthcare services to the community, further solidifying its position as a leading healthcare provider in Manama.

Exceptional Maternity Care for Expectant Mothers

A dedicated team ensures exceptional maternity care for expectant mothers, and that every step of the journey, from prenatal care to postnatal support, is handled with utmost care and expertise. With state-of-the-art labour and delivery facilities, it prioritises the safety and well-being of both mother and baby.

Its maternity unit is equipped with advanced technology and amenities creating a comfortable and nurturing environment. From spacious private rooms to specialised postnatal care, a warm and welcoming atmosphere promote bonding and recovery.

Affordable maternity packages are also designed to ensure that every mother receives personalised care and attention throughout their pregnancy journey.

Leading Surgical and Gastroenterology Units

Shifa Al Jazeera Hospital in Manama boasts one of the best surgical units in the region. Supported by a digital operation theatre, its highly-skilled medical professionals perform complex procedures such as laparoscopic cholecystectomy with utmost precision. Its advanced gastroenterology unit is equipped with cutting-edge technology, ensuring topnotch care for its patients.

In a revolutionary stride for the medical field, Shifa Al Jazeera Hospital has also introduced digital operating rooms which seamlessly integrate technology and modern techniques and are designed to adhere to the highest international quality standards, its digital operating rooms feature specialised features that enhance surgical procedures.

Expanding Reach and Services

In addition to Shifa Al Jazeera Hospital, the group operates a multi-specialist medical centre in the same vicinity, exclusively catering to dental, physiotherapy and pre-employment medical services. Furthermore, two new Shifa Al Jazeera medical centres are set to open in Riffa and Hamad town in the coming months, further expanding the group’s reach and accessibility.

For more information or to schedule an appointment, call 17 288-000 or 16 171-819.

LIFESTYLE | health Womanthismonth.com 34 March 2024

60th Birthday Celebration

Spa Opening

Bahraint hismonth.com /gallery March 2024 35 social butterfly
60th Birthday celebration was held for
Reise.
A Pink-Themed
Maxine
Raffles Al Areen Palace Bahrain hosted the opening of its new Spa Wellness Villa, showcasing a luxury haven designed to nurture the mind, body and soul.

Mountain Madness Mountain Madness

Devoted mother, doting wife and avid adventurer aren’t often seen in the same sentence, but that’s precisely what Preetha Gopinath is. She speaks to Farah Baig about her love for travel, breaking stereotypes and her journey as a mountain climber.

Preetha’s stunning imagery of her adventures across the world have garnered her a following of over 24,000 and features on Lonely Planet and BBC World Service. The avid explorer has visited moe than 26 countries, but what truly sets her apart from the rest is her love for mountaineering.

“I was raised in UAE and make it a point to go on a reunion trip with my childhood friends every two years. In 2018, we decided to visit Bhutan and go on a trek to the famous Tiger’s Nest Monastery which is where I’d say my mountain madness kicked in,” she says.

At the time, Preetha would take pictures with an iPhone and GoPro and it is her picture of the monastery that was featured by BBC. “It was there that my perspective of mountains changed and my interest for photography grew.”

Following the eye-opening trip, Preetha went on a 10-day expedition to Kashmir’s Great Lakes along with her husband, Deepak, and the guidance of a professional company. While the location was spectacularly beautiful, the experience proved to be one that was … traumatic. “We had to live in outdoor camps with absolutely no luxuries, not even a bathroom or phone network. You are 100 percent out of your comfort zone and it was the first time I got a feel for that sort of environment,” she says.

She recounts a particularly dreadful experience when she thought she’d perish. “We had started trekking at 9am that day and ended up at camp by 8pm, but in between it had rained in what was already a cold environment. To make matters a lot worse, when we were walking on thin ice, it broke and my feet went straight into the icy cold glacial water. I was scared and I thought to myself that I would never do this again,” she says.

“Despite the freezing cold and discomfort, you have to keep going. I felt a lot like Leonardo Di Caprio in the movie The Revenant. The only thing missing was the bear!” she says with contagious laughter.

However, the call of the mountains was far too strong for Preetha. “I think that trauma lasted all of three months and then I thought ‘Let’s do this again’, and started training,” she says, adding that her experience at the Great Lakes opened her eyes to a few of her shortcomings.

“I had to really push my body and it made me realise that I never had the right gear in terms of clothing and hadn’t trained right,” she says. “I realised that for mountain climbing, endurance training, not core or strength training, is the focus. This is of course apart from the psychological aspect and need for mental grit.”

Following intensive training over the course of six months and a trip to Iceland to acclimatise her to extreme cold weather, Preetha attempted her next big feat at 39 years old – climbing up to Everest Base Camp. “Surprisingly, I did not cry as I’d initially expected!” she says.

“I love the mountainous way of life. It’s raw and you get to explore your emotions and who you really are. I also have to mention that I’m really blessed to have a supportive spouse like Deepak who understands and nurtures my need for adventure despite society’s comments and expectations of women.”

Despite her amazing achievements, Preetha isn’t done yet. Next stop – Kilimanjaro!

Keep up with Preetha’s travels by following @travelpraylove16 on Instagram.

Womanthismonth.com
PEOPLE | interview

Paris to Manama

In partnership with the Bahrain Authority for Culture and Antiquities, and Tamkeen, the French Embassy hosted the 3rd edition of the Fashion Week - Paris to Manama, in presence of French Ambassador, HE Eric Giraud-Telme.

Bahraint hismonth.com /gallery March 2024 37 social butterfly

A Token of Love

Did you know that Arab countries mark Mother’s Day on March 21 while the international Mother’s Day is celebrated on the second Sunday of the month of May?

Seeing this as a golden opportunity to celebrate the most special women in our lives twice, Edwin D’Souza curated a wonderful gift guide.

As Mother’s Day approaches, we find ourselves reflecting on the incredible women who have shaped our lives with love, wisdom and boundless compassion. It’s a time to express our heartfelt gratitude and appreciation for all that they do, and what better way to honour the remarkable mothers in our lives than with a thoughtful gift? We’ve curated a selection of delightful gift ideas to inspire you in celebrating the extraordinary women who have touched our hearts in countless ways.

A Basket of Goodies

Create a custom gift basket filled with her favourite gourmet treats. You can handpick a selection of indulgent delights that will tantalise her taste buds and satisfy her cravings. You may also gift the soothing aroma of scented candles, carefully chosen to evoke her favourite scents and create a cosy ambience. Whether she prefers floral notes or earthy fragrances, there is a candle for every

mood and occasion. It’s a thoughtful gift that adds warmth and comfort to her space.

A Precious Gift

Delight your mum with a timeless piece of custom jewellery that reflects her unique

style and personality. Choose a variety of designs, from delicate necklaces to elegant bracelets, and personalise it with her initials or birthstones for a sentimental touch. Every time she wears it, she’ll be reminded of the love and appreciation you have for her.

Womanthismonth.com 38 March 2024

A Relaxing Spa Day

Treat them to a day of relaxation and pampering at a luxurious spa. From soothing massages to rejuvenating facials, indulge in a range of treatments designed to melt away stress and tension. It’s the perfect opportunity to unwind and recharge.

Inspire the experience to continue at home by putting together a DIY spa kit filled with luxurious bath bombs, essential oils and soft robes. Encourage her to indulge in self-care rituals that nourish her body, mind and soul. ncourage her to take care of herself just as she takes care of others.

Cooking Up a Storm

Treat your mum to a culinary adventure with a cooking class led by a professional chef. The best part about this is that you can attend together to create new and exciting memories and savour delicious dishes together. From mastering new techniques to exploring exotic flavours, she’ll enjoy a hands-on experience that ignites her passion for cooking.

A Tea-lightful Pressie

Our mother’s absolutely love tea more than we know; elevate their tea-drinking experience with an artisanal tea set, complete with exotic blends and elegant teacups. Whether she enjoys a calming chamomile or a bold black tea, she’ll appreciate the opportunity to unwind and savour moments of tranquillity. It’s the perfect gift for a relaxing afternoon tea.

Perfectly Pretty Petals

Present her with a bouquet or a DIY flower arrangement kit with fresh blooms and decorative vases, so she can unleash her creativity and design beautiful bouquets at home. From vibrant roses to delicate lilies, she’ll enjoy arranging her favourite flowers into stunning displays that brighten her space and lift her spirits.

The Gift of Cherished Memories

Sometimes, the most meaningful gifts are the ones from the heart. Take the time to write a heartfelt letter expressing your love and gratitude for all the ways your mum has enriched your life. Share cherished memories, heartfelt sentiments, and words of appreciation that will touch her soul and bring tears of joy to her eyes.

shared together. From family vacations to milestone celebrations, compile a collection of photographs that celebrate the love and bond you share with them. It’s a heartfelt keepsake to treasure for years to come.

Capture precious memories in a beautifully crafted photo album, personalised with custom captions and special moments

Live A Little!

Create lasting memories with an experience gift that they will never forget. Whether it’s tickets to a live performance, a dance class, a hot air balloon ride, or a weekend getaway to her favourite destination, she’ll cherish the opportunity to embark on new adventures and create precious moments with loved ones. It’s a gift that celebrates the joy of shared experiences and the beauty of life’s adventures.

As we celebrate Mother’s Day, let us not only shower our mothers with gifts, but also express our deepest gratitude for the love, strength, and wisdom they have bestowed upon us. Whether it’s a thoughtful gesture or a simple act of kindness, let us show appreciation for the extraordinary women who have shaped our lives in countless ways. It doesn’t have to be something tangible, it’s always about the tiny gestures that go a long way and we often tend to forget the impact we have on our mother’s lives.

To

Womanthismonth.com March 2024 39 Mother’s Day
all the incredible mums out there, Happy Mother’s Day!

TMaking the Right Call

The rise of all things digital can have its perks, but also adds a fresh concern for parents. Woman This Month Parenting Columnist, Ouiam El Hassani, shares her thoughts on when it’s acceptable to go through your kid’s phone.

he problem with phones is that they are so incredibly necessary. Want to limit your kid’s sugar intake? It’s doable, just keep candy out of the house. Want your kids to lead an active lifestyle? Also, doable; just enroll them in a fitness or dance class that they’re interested in. Want to keep them away from mobile phones? Well then, they can’t do their homework, check in with social groups, or text or call you, ever… and the list goes on.

Unlike my first mobile phone, a flip phone that could only send and receive a few texts a month, phones are so advanced now that they come with an ever-changing, unique set of problems that can seem overwhelming for already stretched-thin parents.

You could read all the texts on your teen’s phone and still not know what they’re up to if you didn’t check WhatsApp or their TikTok DMs. And that’s assuming you even know the right apps-of-the-moment to look at. Not to mention, the

act of going through their phone in the first place could be seen as a huge breach of trust by your kids. After all, you wouldn’t demand to read their private diaries, so is a phone any different? What’s a worried parent to do?

Should parents check their child’s phone? The answer is complicated as it depends on the situation.

You need to consider several factors, including age, whether going through their phone is

a part of your family agreement when they received their phone, and if they will be present while you go through it.

With technology comes some amount of risk, and going through a child’s phone can help kids navigate this responsibility safely. It’s important for parents to be clear on their intentions before going through their child’s phone, it’s one thing to be on the lookout for potential risk factors, and quite another to seek out your child’s secrets through confidential texts with friends.

Luckily, there are ways to develop safe boundaries for parents and kids, but it may take some trial and error. Here’s what you can do:

1. Star t with communication and listen to their input . The most respectful way that a parent can go through their child’s phone is by practicing open communication.

2. Children should be made aware when they get their first phone, that their parents may go through their phone from time to time. Parents can emphasise that the reason they are going through their phone is because safety is important to them and that they want to teach their children to be good digital citizens.

LIFESTYLE | parenting Womanthismonth.com 40 March 2024

3. Educate them on the dangers of some online interactions. It’s also important for parents to highlight that going through their child’s phone is not a punishment of any kind, but a way to protect them.

4. Secretly checking their phone is not OK, a better idea is to look at the device together, as it’s an opportunity to build trust and communication. Snooping bypasses both, trust and communication, and often does

more harm to the parent-child relationship than good.

5. You need to understand that age isn’t as impor tant as your child’s developmental functioning and overall maturity. Like many other aspects of childhood, phones require earned trust from adults.

Younger children will likely require more monitoring as they learn the rules and

boundaries, and parents may begin to feel more comfortable with less phone monitoring as kids grow older and consistently show they are trustworthy with their phones. An example of this could look like limiting the number of apps allowed for an elementary-aged child or restricting their phone use to calls and texts only, then doing more frequent phone checks to ensure that they understand the rules and boundaries.

6. Talk to your kids about what they see on their phones. Instead of having a powerbased relationship where the parents control everything, you can create a healthier two-way form of communication with your child. This can help establish a regular dialogue with your child built around trust , openness and safety. However, if a parent suspects that their child or another child is in any kind of risky or dangerous situation then parents must check their kids phone usage, search history and social media to intervene.

No matter what, it’s important to stay open and honest with your kids so they feel trusted and respected. All children should be aware of their parents’ monitoring tactics regardless of age.

Start there, and you’ll set your kids up for success.

LIFESTYLE | parenting Womanthismonth.com March 2024 41

COMÈTE: A CELESTIAL FRAGRANCE

Fragrance is a language that reveals a facet of the person who wears it, uncovering a fragment of their story with their scent of choice.

This is the spirit that symbolises the LES EXCLUSIFS DE CHANEL collection, an exceptional olfactory line and a luxurious expression of perfumery that resembles no other, composed of noble and frequently tailor-made materials. Part mystery and elegance, part perfection and daring, LES EXCLUSIFS DE CHANEL welcome a 19th olfactory vision: COMÈTE

Intensely floral and luminous, COMÈTE explores a new olfactory identity in the LES EXCLUSIFS DE CHANEL collection. Rich and powdery, sophisticated and complex, it is a universe in itself.

Just like this travelling star, the Eau de Parfum is suffused with a fresh and delicate cherry blossom accord. A trace of luminosity and purity transforms into an aura set with heliotrope notes blending into a cloud of iris extract and a musk accord. It is a sensual fragrance, which envelops the skin with elusive magnetism. Available at leading beauty stockists.

5 TLC

There’s nothing wrong with having a little selfcare. This month we explored five fantastic products for when you’re in the mood for some tender loving care. Goodies that make us look, smell and feel good? Yes, please!

A NEW GOLD STANDARD IN SKINCARE

In 1990, Elizabeth Arden forever changed the skincare industry with the introduction of Ceramide Capsules—the first of its kind bio-engineered, skin-identical ceramides available in a single-dose capsule format. With over 30 years of leadership and over 140 awards worldwide for its capsule technology, Elizabeth Arden now introduces the new gold standard of skin barrier repair, the Advanced Light Ceramide Capsules.

The Advanced Light Ceramide Capsules have an ultra-lightweight texture ideally suited for combination and oily skins. Powered by skin strengthening Phytoceramides and pore-perfecting Cyclopeptides, this serum absorbs quickly to strengthen skin barrier, refine pores, and rebalance skin complexion. The other key ingredient, hemisqualane, acts as a light emollient that controls excess sebum.

After applying just one capsule, your skin is 28 percent stronger, with nine out of ten women in a consumer study noted a dramatic reduction in visible pores. After one-week, stubborn lines were visibly reduced while after one month, all participants agreed that their skin felt healthy, looked luminous, and was retexturised. Needless to say, these result-driven capsules are soon to be among your holy grail skincare products!

Available at leading beauty stockists and online at namshi.com

SELFCARE | beauty Womanthismonth.com 42 March 2024

TOP UP YOUR SUN PROTECTION!

Get ready to conquer the day with Dr. PAWPAW’s Your Gorgeous Skin SPF 50 Day Cream. This fantastic lightweight day cream provides you with unmatched hydration while protecting your skin against the harmful rays of the sun. This unique cream provides high UVA and UVB protection to protect you from sun damage and consequential pesky dark spots.

We tried and tested this product over the course of three months, and wow did we love it! The cream’s unique texture means that you can effortlessly layer your skincare without and uncomfortable cakey feeling. We also found that the cream is quickly absorbed into the skin and works well under makeup too.

What makes this cream even more special is Dr PAWPAW’s unique PAPAYALURONIC, a blend of papaya fruit and eight types of hyaluronic acid, which leaves your skin nourished and gives you a radiant glow. The addition of Vitamin E means you’ll be looking and feeling refreshed.

For best results, apply this product to your face and neck in the morning.

Available at leading pharmacies.

THE PERFECT TINT WITH PERIPERA

We strongly believe that a great lipstick, lip tint or lip gloss can completely transform your look. The Peripera Ink Velvet Lip Tint is definitely one of those products considering the fact that it has countless shades for every mood and look.

The fantastic South Korean brand is known for its affordable, cruelty-free cosmetics that encourage you to experiment with colour. With their Ink Velvet Lip Tint you can do just that with beautiful shades including reds, pinks, nudes and earthy browns. Some of our favourite shades in the collection are Heart Fuschia Pink, Rosy Nude, Celeb Deep Rose, Bouquet Nude and Milky Nude.

The long-lasting lip tint also has a soft whipped cream-like texture that glides onto skin and fills in your lips (including pesky fine lines!) for a smooth finish. Its unique formulation means that you are guaranteed that this product will not dry your lips out. For best results, apply the product to the centre of your lips and gradually blend outwards.

Available at watsons.ae

PERFECT YOUR MAKEUP WITH SKIN STORY

Skin Story, a brand dedicated to clean beauty, has launched the elegant Skin Story Brushes Collection. Elevate your beauty rituals with precision, luxury, and a touch of sustainability. Crafted with passion and designed to inspire, these brushes will soon be your essential key to perfecting your look.

The collection is a curated selection of highquality, synthetic Dermocura fibre brushes that redefine the art of makeup application including a foundation, blush, powder and eyeshadow brush. Each of these brushes is dermatologically tested, hypoallergenic, vegan and cruelty-free.

The foundation brush is perfect for applying creamy and liquid foundations with unparalleled precision, for a flawless and natural-looking finish. To create the perfect canvas for your makeup look, a powder brush is essential. Skin Story’s round powder brush is ideal for sculpting and shading, and creates captivating light and shadow effects.

The blush brush helps achieve a radiant and flawless finish as it offers wide coverage and precise powder application. Despite its larger size, the flat shape allows for controlled and precise application. And finally, the eyeshadow brush is an excellent tool for full coverage application with eyeshadows of all textures. You can opt to get these brushes individually or get your hands on their Love Trio or Complete Love Story set of four. Ready to create your captivating look?

Available at skinstory.me

SELFCARE | beauty Womanthismonth.com March 2024 43

UNLOCKING THE POWER OF THE BRAIN

Brain Awareness Week 2024 will be marked across the world from March 11-17. To mark the occasion, Board-Certified Behaviour Analyst, Fifi Kiwan, explores the importance of nurturing our cognitive abilities.

The human brain, often referred to as the most complex organ in the body, is responsible for all our thoughts, emotions and actions. It is a powerhouse of cognitive skills that enable us to learn, solve problems and adapt to new situations.

In celebration of Brain Awareness Week, an annual global campaign focused on promoting brain health and cognitive skills, let us delve into the fascinating world of the brain and explore the importance of nurturing our cognitive abilities.

Understanding Cognitive Skills

Cognitive skills encompass a wide range of mental processes that enable us to acquire knowledge, process information, think critically and engage in meaningful problem-solving. These skills include attention, memory (both working and long term), logic and reasoning and executive functions. They play a pivotal role in shaping our intellectual abilities and overall cognitive development.

The Power of Brain Awareness Week

Brain Awareness Week, held every March, aims to raise public awareness about the importance of brain health and the significance of cognitive skills in our daily lives. The campaign encourages individuals of all ages to engage in activities and initiatives that promote brain fitness and well-being. It serves as a platform to explore the latest scientific advancements in neurosciences and share insights on how to optimise brain health.

Nurturing Cognitive Skills

Research has shown that cognitive skills are not fixed traits but can be developed and enhanced throughout our lives. By adopting healthy lifestyle habits and engaging in brain-stimulating activities, we can boost our cognitive abilities. Regular physical

exercise, a balanced diet, quality sleep and stress management are all essential factors in maintaining a healthy brain.

Furthermore, activities such as reading, solving puzzles, playing musical instruments, learning a new language, and engaging in social interactions help to keep our brains sharp and agile. These activities stimulate the formation of new neural connections and promote brain plasticity, the brain’s ability to reorganise and adapt to new situations.

The Impact of Cognitive Skills

Strong cognitive skills are crucial in every aspect of our lives. They enable us to excel academically, perform well in the workplace, and maintain healthy relationships. Moreover, cognitive skills are vital for preventing cognitive decline and age-related conditions such as Alzheimer’s disease and dementia.

Educational institutions and workplaces have recognised the importance of cognitive skills in preparing individuals for success. Many schools and companies now incorporate cognitive training programmes into their curricula and training initiatives to enhance learning, problem-solving and decision-making abilities.

The Future of Cognitive Skills

As we progress into the future, cognitive skills will continue to play a pivotal role in our lives. Technological advancements such as artificial intelligence and automation will reshape the job market, emphasising the need for individuals with strong cognitive abilities, including critical thinking, creativity and adaptability.

Additionally, ongoing research in neuroscience and cognitive psychology will further our understanding of the brain and its potential. This knowledge will open new avenues for developing innovative strategies to enhance cognitive skills and improve brain health. Brain Awareness Week serves as a reminder of the remarkable capabilities of the human brain and the importance of nurturing our cognitive skills. By adopting a holistic approach to brain health and engaging in activities that stimulate our minds, such as brain training, we can unlock the full potential of our brains and lead fulfilling and successful lives.

Let us celebrate Brain Awareness Week and embark on a journey of continuous learning and cognitive growth!

Fifi Kiwan is the Partner and Managing Director of the first Cognitive Brain Training Centre in the Kingdom of Bahrain (Brainy Nation). She is also a Board-Certified Behaviour Analyst (BCBA) with a dual master’s degree in Developmental Psychology and Applied Behaviour Analysis. She has worked with a multitude of individuals with Neurodevelopment Disabilities ranging from the age of two to 22 using Applied Behaviour Analysis. She has over 17 years of experience in the field of delivering services in a wide range of settings such as homes, schools and centres.

Now a pioneer in the field of cognitive training in Bahrain, she aspires to help change the lives of people by enhancing their cognitive skills.

LIFESTYLE | opinion Womanthismonth.com 44 March 2024

What is your favourite food?

I have a particular fondness for street food. There’s something incredibly satisfying about indulging in the unique flavours and aromas offered by street vendors. It’s the perfect way to immerse oneself in the vibrant food culture of different regions.

As a child, what did you want to grow up to be?

My dream was to become a pilot. The idea of soaring through the sky, exploring new places. I was captivated by the idea of being in control of an aircraft and navigating through the clouds.

What’s your dream holiday destination?

Finland. I’ve always been captivated by the mesmerising beauty of the Northern Lights. Imagining myself standing under the shimmering lights, surrounded by the serene Finnish landscape, fills me with a sense of awe and wonder.

Do you have any pet peeves?

Yes, I have trypophobia, which is the fear or discomfort associated with clusters of small holes or patterns. Another pet peeve of mine is witnessing people being rude or disrespectful to waiters or service staff. I believe in treating others with kindness and respect, regardless of their profession, and it bothers me when individuals don’t show common courtesy to those providing service.

InHerShoes

Reliability is crucial when it comes to marketing. The Diplomat Radisson Blu Hotel, Residence and Spa Marketing Executive, Zahra Ebrahim, prides herself in possessing this trait which allows her to deliver on commitments and ensure marketing strategies are executed smoothly. Let’s take a walk in her shoes!

How would you describe yourself?

Reliable, easy-going, flexible and funny. Being easy-going enables me to adapt to situations and work well with various teams and stakeholders. Flexibility allows me to quickly adjust to changing priorities and unexpected challenges. Lastly, injecting humour into my work helps create a positive and enjoyable environment for all.

Do you have any hidden talents?

Yes, I do. I speak multiple languages fluently which allows me to effectively communicate and connect with a diverse range of people. Additionally, I have a passion for cooking and enjoy experimenting with different ingredients and flavours.

What’s an extreme sport you’d be willing to try?

As a scuba diver, I would be willing to try cage diving with great white sharks. The opportunity to observe these magnificent creatures up close in their natural habitat is an exhilarating prospect that I would eagerly embrace.

March 2024 45 last word Womanthismonth.com
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Womanthismonth.com 46 March 2024 Financial Institutions Credimax B.S.C IFC Hotels & Serviced Residences InterContinental Regency Bahrain 3 The Art Hotel & Resort 7 Medical & Dental Services Intouch Integrated Chiropractic Rehabilitation Centre 27 Nagham Noureddine (Clinical Dietician) 28 Gulf Pharmacy 41 Shifa Al Jazeera Hospital IBC Motoring Behbehani Brothers (Porsche) BC Others Visit Bahrain 17 womanthismonth READ WOMAN THIS MONTH IN ANY FORMAT CONVENIENT TO YOU: Print | Online | Digital A2 Beauty Lounge Grand Opening
Conference
Solymar,
A2
Beauty
Lounge hosted its grand opening at the Grove Hotel and
Centre by
Amwaj.
DEPARTMENTS General medicine l Internal medicine l Cardiology l Radiology l Paediatrics | Neonatology | Orthopaedic Obstetrics & Gynecology l ENT | Dermatology | Cosmetology | Ophthalmology | Urology | Gastroenterology Anasthesiology | General Surgery | Emergency Medicine | Dental Exceptional Maternit
and
Care A Safe Haven for Mother and Child Safe delivery
care
support Experienced doctors
care Labor & Delivery ICU Operation Theatre Neonatology
17288000 16171819
y
Neonatology
Postpartum
Multidisciplinary
Antenatal

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