`50/APRIL - MAY 2019 - VOL. 08 | ISSUE 06 VIZAG
REVIEWS
FRESH UPDATES Some are first timers, some are old wine in new bottles
WELLNESS
CURE IN VICINITY
No need to go far to avail medical aid for eye care and oral health
TRADE
TRIUMPHANT &TALENTED Vysyaraju brothers stand tall with their feet firmly rooted in age old traditions
LIFE
THE BRAND IX HERO
Doraswamy educates, employs and empowers needy women, creates a safe haven for them
S S E UCC
S N O
LIFESTYLE PERSONALITIES CINEMA FEATURE LUXURY EVENTS REVIEWS FOOD PARTIES
NOTE
ow could we let this racket go on? Did we not see the elephant in the living room? The city and the police seem to have jolted out of slumber with a breakthrough in a rave party case in Rushikonda Beach. The City Task Force not only arrested the main accused but also confirmed the involvement of youngsters in this case. Officials suspect that at least 40 youth could be involved in peddling drugs too. Though they assure that the hard drug scene is still in its nascent stage in the city,
H
PUBLISHER’S
He came, he saw & he conqueredthat is the story of Doraswamy, Brandix India Partner. Not only did he add life to this firm which was in a bad shape, but also went on to empower, educate and employ thousands of underprivileged and Through the Student Police Cadet needy women. He is an out and out programme, police aims to groom feminist in today’s male-dominated the cadets to be inducted as leaders society. His Life is the star highlight of change. It also wants to ready a of this edition. potent force to safeguard youth from the tentacles of drug menace. Soon Each of them has his own strength a 24x7 phone number will be set up and venture running successfully in the city. Though we intended it to be to receive complaints. Educational institutions and star hotels are urged a write up on their business, the to keep watch on such parties and bond that brother-in-arms Naresh report any suspicious activity. Hope Raju, Bhadragiri Raju and Kiran these measures prove effective Kumar Raju share, gets spilled into enough to check the menace. the Trade talk. Their admiration for one another is inspirational and too Kalyani Priyadarshan might be two beautiful to depict in words. films old but she is already making the right choices. Successfully I wish you all happy holidays and juggling between Telugu, Tamil and leisurely reading. Malayalam industries, this starlet talks and breathes movies as she is in reality born for it. Yes, her father Priyadarshan is a reputed filmmaker and mother Lissy is a well-known Chandra Mouli Tippala, Publisher actor. Haute gives you more details.
they did not rule out the operation of a large market. Officials suspect that unemployed from the Agency area transport ganja. The target generally is the youth from afuent families or techies who can afford the drugs.
“ IT WAS MORE BEING ADDICTED TO SELF-DESTRUCTION THAN TO THE DRUGS THEMSELVES.
Front Office V Swapna
Visualizer K Shankar
Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.
Design Strategy
Publication Consultant K Raghuram Raju
Image Processing P Venkatesh
Sr. Executives-Marketing M V Raju
Asst. Manager Advertising K Niranjan Jagadeeswara Reddy P Arjun
Dy. Manager Circulation Faheem Siddiqui
Dy. General Manager Corporate Affairs Selvaraj Dominic
Sr. Photographers Dhana Vijay Dinakar Pamu
Feature Writers Chandrika Mantri P Swarnalata
Editor-in-Chief V Sarada
Executive Director T V Vijaya Kumari
Publisher Chandra Mouli Tippala
Crew
The
Red Trade If Vysyaraju Jewellers is known for its high ethics and honesty, the family behind it is equally known for their joint family values. Brothers Naresh Raju, Bhadragiri Raju and Kiran Kumar Raju stand united and keep the family ag ying high.
58 Red Life Red Haute Kalyani Priyadarshan practically grew up on films with her heart and soul enwrapped in the performing art. So, it is little wonder, she followed her parents and her inclination. Now she is making it big in the world much familiar to her. Watch out for this multi-talented shooting star.
For Doraswamy, Brandix India, the company that provides livelihood for thousands of women is a temple where work is worship. He takes good care of the workers who look up to him for help and guidance. He created conducive working environs.
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FOR BEAUTIFUL HOMES Sairishik Interiors, franchisee of German-based brand Arancia Kuchen, was launched at Aspen Towers, Resapuvanipalem. More than 200 guests attended the event. Chief guest, MP K.Hari Babu inaugurated it and lighted the traditional lamp along with Samir Patel, Director, Arancia Kuchen and Deekshit Bhatia, National Sales Head, Robam Appliances India Pvt Ltd. Ganta Satyanarayana, Director, Coastal Corporation, Brahmam, Partner, Oxygen Towers and Vinay, Chief Manager, Canara Bank were prominently present. Raghu Maddimsetty, Director (Marketing), Sairishik, said, “This is a one of its kind showrooms in the city which has a wide range of modular kitchens and wardrobes.”
BRING ON THE GAGS Vizag Komedians organised a stand-up comedy night featuring YouTube sensation Aakash Mehta (Kuch Bhi Mehta) and Vivek Muralidharan, known for his methodical pin-point punches, at Neptune Hall, The Park Hotel. Ashish Kumar and Akash Singh too gave an enthralling performance. The comedians regaled the audience with their well-timed digs, witty quips and a few quirky puns. The city’s crème de la crème attended the event, and had a gala time as they relished the lavish spread.
ZUMBA ENTHUSIASTS SWING AND SWEAT IT OUT Zin Amala Lolly, Zin Shama Parveen, Zin Renee, Zin Srigowri, Zin Farha Ruhi, Zin Ravi and members of the Zumba community held a Zumba Fitness Master Class. More than 100 fitness enthusiasts and other Zins attended the session held at Diamond’s Pearl. Zes (TM) Joseph Dias from Goa, along with the host Zins, conducted the high-intensive and power-packed session for 75 minutes. He said, “Zumba combines the aesthetics of fitness with dance. It breaks away from the monotony of gyms and regular workout.”
YOU DREAM & THEY CREATE Triangle Entertainments, an event management and entertainment firm, opened on VIP Road. Dharmana Prasada Rao, Former Minister, MVV Satyanarayana, YSRCP Coordinator, Vizag Parliament and Mantri Rajasekhar, YSRCP Leader inaugurated it. Ambati Rambabu, Vemuri Nagarjuna, Geetha Srikanth, Lakshman, Mastan and various other prominent personalities graced the event. Owners K.Sridevi and Vagdevi Patnaik, said, “Be it a grand wedding or corporate event, branding and promotions or celebrity management, we handle it all.”
FOR STYLISH WEDDING RANGE Mohammed Akbar Ali Khan’s designer studio Sania was inaugurated by his mother Mumtaz Begum. MLA Velagapudi Ramakrishna, CMD, CMR Group, Mavuri Venkata Ramana, CMD, Kankatala Group, Mallik and his wife Silpa, besides many other dignitaries graced the occasion. Akbar’s wife Shahin Ali Khan, daughter Sania Fatima, sons Mohammed Faizulla Khan and Mohammed Rehan Ali Khan, brothers Syed Abdul Khader Jeelani (Aziz), Syed Mehmood Ali (Mehboob), uncle Mohammed Abdul Hameed Khan, etc. were prominently present.
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FLAVOURS OF PUNJAB Novotel Visakhapatnam Varun Beach held a 10-day Punjabi Food Festival at The Square Restaurant. Chef Kunwar Singh and Chef Pranjit Singh from Amritsar along with Chef Tikkan and Chef Jena of Novotel curated the menu which featured traditional authentic dishes like Sarson Da Saag, Makkai Di Roti, Chole Kulche, Maa Ki Dal, Lassi, Rajma Amritsari, Harey Murgh Ka Tikka, etc. and desserts like Makhane Di Kheer, Suji Ka Halwa, etc. GM Rajesh Gopalakrishnan said, “This festival is part of the hotel’s continued efforts to offer something exciting to our esteemed guests.”
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RALLA BELLA CELEBRATES ANNUAL DAY Ralla Bella International School Visakhapatnam celebrated its 7th Annual Day with great zeal and enthusiasm. Subha Dalai, Principal, lighted the traditional lamp along with the guests of honour- Sri Bharat Mathukumilli, President, GITAM, G.Sambasiva Rao, President, APCCIF, Vaishali More, 1st female solo biker rider of AP, Sandhya Godey, Founder, Speaking Chalk and Chandu Tippala, CMD, red magazine. The one-hour long cultural show on the unsung heroes of the country, depicted through drama and dance, had everyone enthralled. The prize distribution function was a moment of pride for the students as they were felicitated for their achievement in academics and co-curricular activities.
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TRENDS & TRENDS AT NOVOTEL Trendz (Vivah Collection), a two-day exhibition, was held at Novotel Visakhapatnam Varun Beach. The expo had socialites, P3s and crème de la crème in attendance. Shopaholics were spoilt for choice as they had a wide array to choose from and were seen walking out with bags full of goodies. Renowned fashion designers and artisans showcased exquisite apparels and lifestyle products from Kolkata, Mumbai, Bengaluru, Ahmedabad, Madhya Pradesh, Delhi, Hyderabad, etc. Organiser Santhi Kathiravan said, “Trendz has created a niche for itself and is now one of the most sought after exhibitions that brings the best from across the country.”
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MEGA BIRIYANI SPREAD 166 biryanis? No, we are not bluffing. Somaa Restobar organised a month-long biryani festival offering both vegetarian and non-vegetarian options. Food lovers savoured an array of delectable & lip-smacking biryanis like MLA Pocket Biryani, Shahi Gosht Biryani, Cut Mirchi Chatkadar Biryani, Mehrunisa Chicken Roll Biryani, etc. “The motive was to make people aware that biryani is not just a trademark dish of Hyderabad. It can be served in many variations. We are overwhelmed by the response and plan to conduct more such innovative festivals,” said owner B.Lokanadh Rao.
AINU, THE NEW HEALTHCARE HUB Asian Institute of Nephrology and Urology (AINU) Visakhapatnam, a center for advanced kidney care & laparoscopic surgery, opened at Dwarkanagar. Chief Guest P.V.S.Raju, Chairman, AINU Vizag, inaugurated it in the august presence of Dr.Mallikarjuna, MD and Dr.P.C.Reddy, Executive Director, AINU Hyderabad. Dr.K.M.K.Rao, Consultant Urologist, Dr.T.Ravi Raju, Consultant Nephrologist, Dr.Ramdas, Consultant Urologist, Dr.S.V.S.Rao, President of APSOGUS from Kakinada and Dr.P.V.Sudhakar, Principal, AMC inaugurated the various facilities. “AINU Vizag aims to provide comprehensive renal care under one roof with ultra-modern urological theatres, transplant suites, diagnostic facilities, urodynamics and dialysis center,� said Dr.Ravindra Varma, MD, Dr.Amit Saple, and Dr.Sai Sekhar, Consultant Urologists, AINU.
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STYLISH AFFAIR Dreams Entertainment & Moon Power held the first edition of Vizag Style Week 2019. Kalanjali & Queenz Institute of Fashion (QIF) sponsored the two-day event. Women’s Fashion Designers Welfare Association supported it. 20 boutiques had models don their attires & walk down the ramp. Actor Pooja Jhaveri & model Ekta Maru were showstoppers. Judges - Santosh Kumar, Showstopper Designer, Ram Raju, Director, QIF, Sandeep Reddy, Branch Head, Kalanjali declared Meraki by Renu, Old Gajuwaka as the winner and handed her a Jupiter Honda Activa.
Tales Of
Swathi Men
To mark Ugadi, M.Krishna Reddy, Chairman, Swathi Promoters, along with his son Ramesh Reddy, MD, Swathi Promoters, distributed Ugadi Pachadi in Resapuvanipalem village. They interacted with the village heads and shared some light moments. In another event, Ramesh’s birthday was celebrated with great pomp and show at his corporate office. While his near and dear presented him with bouquets and cakes, his staff donned masks of his face to express their gratitude towards their beloved leader. Ramesh said that the staff’s gesture was not only endearing but also very touching. He thanked each and every member of his team. red | april-may 2019 | 28
SUBHADRA IN A NEW AVATAR The inauguration of the brand new renovated Subhadra Group at Adusha Towers, Sankara Mattam Road, was a grand affair with more than 300 guests in attendance. President, Electro Mechnical Projects & Customer Services, Blue Star Limited, P.V.Rao was the chief guest. M.V.Ramana, Kankatala Mallik, V.Prabhu Kishore, K.Subba Raju, Pydah Krishna Prasad, B.V.Rao, G.Sambasiva Rao, Dr.K.Kumar Raja, K.V.V.Raju, Thalluri Sivaji, Ar.K.Aditya and Ar.S.L.N.Sastry were the guests of honour. Director, Subhadra Group, KVN Uday Kumar’s parents- MEP Consultant and Founder of Subhadra Group, K.Leela Prasad and MD, Subhadra graced the occasion.
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KINDERGRADUATION CEREMONY AT TEENY BOOPERS Teeny Boppers Playschool and Kindergarten held Kindergraduation ceremony at the Hawa Mahal. The theme was a throwback to schooling of yore with the slate, scale and chalk in prominence on the welcome arches and the stage and with every table having a touch of nostalgia. Kindergraduates were awarded their Graduation Certificates. The UKG children sang their hearts out with a Sanskrit song, Mama Mata; after which every child garlanded his/her mother. Sixteen mothers were crowned & presented ‘Healthie Foodie Mommie’ sashes & certificates & 31 fathers-‘Super Dad’ award, a cap and certificate. The release of balloons by Founder and Correspondent Poonam Shah Srinath and her Teeny Boppers was spectacular.
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Galaxy
Galaxy
Unique Concepts
wardrobes and TV cabinets, this store also houses sofas, armchairs, walk-in closets, drawers, rugs, coffee/dining tables, book racks, consoles, wine cabinets, designer chimneys, table and bed linen, steam ovens, mirrors (decorative and smart), side tables, coffee makers, center tables, vanity cabinets, and what not of reputed European brands like Siemens, red | april-may 2019 | 36
Liebherr, Falmec, etc. The store offers mesmerising wall paintings, keeping in tone with their modern-meetscontemporary aesthetics, and a selection of decor accessories like candle stands, vases, wine glasses, porcelain tea sets, etc. “Chic beds with headboards, transitional furniture, kitchen rack that doubles up as a breakfast counter- you can actually add style to your apartment by setting up such space-saving furniture,” says Managing Partner K.Rohith.
Why Blau and pat comes the reply, “We believe that with its unique mix of modernity and contemporary, clean lines and sophisticated materials, this brand appeals to the local customers. Blau is one brand to provide a config urator that can design your wardrobe or bedroom in less than 60 seconds.” What further sets this store apart is that everything can be made to order, according to the desired size, design, colour and material. So make a beeline for this paradise! Each time, there will be something new to experience.
Contact: 8688599599
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alaxy is here to satisfy your design cravings. Located near Diamond Park Circle & sprawled over a whopping 12,000 sq.ft., this first-of-its-kind design studio in the state is a must visit for anyone with an eye for detail and a penchant for exclusivity. The experiential space is curated to offer a holistic experience for the buyers. It is spread over three massive floors. Besides featuring brand Blau’s (a unique collaboration between Italy, Germany and India) range of modular kitchens, designer
Timings: 10:00am to 9:00pm
of
S Subhadra Group
W
ondering how to make your home smart? Visit Subhadra Group which provides complete home automation solutions. The 4500 sq.ft. showroom located at Adusha Towers, Sankara Matam Road, with its wide range of products leaves you spellbound. While one section displays Blue Star’s array of split ACs, defreezers, water dispensers, and portable aircons, the other offers Schneider’s smart switches (operated with remote, mobile, Alexa and Google Home), wi-fi switches, Neo/Ulti/Zencelo/Opale/Livia BS series switches, etc. It has CCTV cameras, fire alarm systems, fans (Crompton Greaves), lights (Wipro Garnet), wires and cables (RR
Kabel), OneTouch smart doorbell & a huge range of Hager’s products like sensors & detectors, MCBs, etc. Owner Uday Kumar says, “We are the authorized dealer of Blue Star since 1996. So, you can be assured of top-notch services. We opted for Schneider since it is the only company to provide on-site replacement services. Added advantage: you can retrofit your existing system with these smart devices.” Check out their home theatre room with Dolby Atmos speakers (360 degree sound experience), comfortable recliners, 4K GrandView screen, smart lights and fiber optic ceiling (gives that ‘watching a movie under the stars’ vibe). “We take care of all details right from acoustic to
system integration,” he adds. Their ‘complete automated room’ which can be controlled through a switch or handheld remote or iPad or voice-controlled devices is the highlight. This boasts of an interesting 4K Mirror TV (easily customizable). “When the TV is off, it serves as a backing to the mirror.” Their multi-room audio system control (CasaTunes) and 900 watts amplified speaker with in-built woofers (Devialet) is worth the mention. “Our experience in home automation, a strong technical team, range of products and after sales services are our USP. We can execute a project of any size. We offer reputed brands at competitive rates to even retail customers, since we do big volumes of commercial projects.”
Timings: 9:30am to 9:00pm | Contact: 8897224466 red | april-may 2019 | 38
Sania
couture for the
w
bride & groom
e are here to solve the dilemmas that every brideto-be faces. It is not as big as ‘Will you marry me?’ It is bigger‘Where to begin? What style should I pick? What colour will suit me? How can I coordinate the outfit with my spouse-to-be? I hope I don’t exceed the budget.’ Then come the endless fittings, trials….holly molly! You now must be probably thinking, “Can I not just get married donning denim and jacket?” So much easier, right? Hold your horses! Sania, a designer boutique, hears you out loud and strives to fulfill the whim and fancies of every would be couple. Whether you are looking for a light floral lehenga for your pre-wedding festivity or
a heavy detailed one for your wedding, a well-fit suit for that cocktail night or a beautifully printed kurta, Sania is your central hub. Named after the owner Mohammed Akbar Ali Khan’s pretty daughter, this 4000 sq.ft. store is located at Rednam Gardens, Jail Road. The walk into this outlet itself is mesmerising. Enter MF.Khan International and a lavish gold-coloured lift takes you to Sania on the first floor. Step out, and your mind is blown with the exhaustive range. Besides, there is a VIP lounge and five trial rooms for the bride/groom. Interesting fact: You can find both menswear and womenswear on the same floor! Akbar says, “From classic, royal styles to must-haves, we offer an array of exclusive ethnic wedding collection, handpicked from across the country. We provide an assortment of ready-to-wear fashion and designer wear that can be customised to fit your requirements to the T.” Yes, one can avail here a resplendent range of dress
materials, kurtis, long gowns, crop tops, shararas, ghararas & lehengas. They even offer Indo-westerns, sherwanis, kurta pyjamas, three piece kurta pyjamas, suits, modi jackets, silk dhoti sets, etc. Accessories like 1gm gold jewellery, pagadis, juttis, stoles and malas are stocked too. They even provide altering and stitching services. USP? “Intricate embroideries, unmatched designs and choice of quality fabric in wedding ensembles and ready-to-fit outfits make us stand out!” Akbar is overwhelmed with the response, not just from women, but also from men. “We are renowned for our silk dhoti sets which sell like hotcakes. No one walks out of here empty-handed. That speaks for our top-notch quality, isn’t it?” Going forward, he aims to spread his wings across the state. With prices that leave you astounded, designs that make you go gaga, Sania is here to provide it all!
Timings: 9:45am to 9:45pm (Open 365 days) | Contact: +91-9182167662, +91-9866247786, 0891-2502740/2712740
SR Interior Studio
you dream and
Designs W
ith SR Interior Studio (SR stands for Suraj), it is time to stop dreaming of beautiful homes and start believing. This 1400 sq.ft.-studio, located behind VIP Towers, VIP Road, has one objective providing picture-perfect interiors. Brainchild of designer-cum-owner Sunita Naidu, this studio has conceptualized, designed and developed more than 100 beautiful spaces in the past one decade. The multi-coloured blocks that greet you at the entrance, displaying the services (Vastu, architectural, interior, structural, 3D visualization, landscaping, development and implementation, consultancy, civil constructions & estimation) set the mood. But what caught our attention was the enticing backdrop of AutoCAD icons behind the reception counter, and interesting CAD/3D drawings peppered across the facility. The opulent interiors done
up in neutral colours is accentuated with turquoise blue pillars. Sunita’s cabin, with a breathtaking setting, is a sight to behold. She says, “I focus on delivering designs that instantly connect with my clients, reflecting a deep understanding of their individual style. I draw inspiration from Nature to create an enchanting spaces and never impose my concepts on my clients. After all, it’s their home. I take their inputs and give them mine. This makes each house distinctly different. Of course all of them carry my stamp.” From indoor window gardens to furniture in earthy tones, everything
shows that her aesthetic is an organic one. How does it work? “We start with a 2D floor plan and then convert it into a 3D presentation to get a clarity on the overall look, budget, etc. Our wellexperienced team handholds clients through every step of design, sourcing and execution, to ensure that the results are exactly what the clients envision. We procure high-end material, locally or from Hyderabad or Delhi. We stick to timelines and are committed to maximize space and zero wastage.” So, just walk into SR and get a step closer to curating your beautiful and unique abode.
Timings: 9:30am to 7:30pm Contact: 9908100009
Watch House range. Yes, we feel proud to admit that we are the largest one-stop-shop for watch connoisseurs. Moreover, with some of the finest luxury brands like Fossil, Rado, Seiko, Timex, Maxima, Titan, Sonata, Fastrack, Ajanta, Oreva, Ariel, Opra, etc., you will definitely be spoilt for choice.” They even provide watch repair services.
MADE EASY
T
he traffic chaos that one faces near Jagadamba Circle, an iconic landmark of the city, is nothing new to report. But in the middle of all this hustle and bustle stands the 60-year-old Watch House that thrives with great elan even today. Located opposite Hotel Daspalla, this two-floored departmental store is spacious. Touted as one of the reputed destinations for wrist watches and wall clocks (as the name suggests), this store now stocks a huge range,
catering to right from the budget shopper to the big spender and showcases an assortment of national and international brands. Walk-in and you will be spellbound by a captivating and stunning range of wall clocks in unique & innovative designs, peppered across the store. Right from contemporary to ethnic, vintage to wooden, they have it all. Managing Partner A.Varahalu Chetty says, “You are bound to find the timekeeper of your dreams here owing to our exclusive & exhaustive
Apart from all this, one can avail wet grinders, trolley/luggage bags, air coolers, grinders & mixers, electric rice cookers, roti makers, dinner sets, ceiling fans (Crompton, Bajaj, Usha), non-stick cookware, water purifiers (Havells, Hindustan Unilever), tiffin boxes, casseroles, hot pots, water jugs, vacuum flasks, water bottles, gas stoves, glassware, irons (Morphy Richards, Philips, Bajaj), toasters (Morphy Richards, Philips, Pigeon), pressure cookers (Prestige, Hawkins, PGM, Ganga, Butterfly, Preethi), fruit juicer, hair straighter and dryer (Philips), trimmer (Havells, Philips), vegetable cutters, and the list goes on. What is more noteworthy is that they offer an array of Milton and Cello products. Added advantage: get all your mixer and cooker servicing done here. Their team of 20 members is ever-ready to assist you. Customer response? The store is abuzz with customers- that we admit. “Watches and home appliances like pressure cookers and mixers are always in demand. Didn’t find what you were looking for? Fret not, we can arrange it in 1-2 days.”
Timings: 10:30am to 10:00pm | Contact: 0891- 2508217 red | april-may 2019 | 44
Air N Gas Controls
For Smart Working
S
etting up an office for your trade can be an exciting & intimidating task, especially if it is your first time. It can take a lot of time, money and research to understand what works best for you and your company. Scouting around the city to procure the equipment is no mean feat. Let us not forget - after sales service is of vital importance too. What if we told you that Air N Gas Controls offers it all? This store provides a complete range of air conditioners, lights, modular furniture, false ceilings and carpet tiles and rugs. Located on the 5th lane, Dwarkanagar and sprawled over 1050 sq.ft., this outlet has been the authorized dealer of Daikin Air Conditioners for the past 20 years. Owner Yaseen says, “If you need an energy-efficient cooling option for your workplace that does not burn a hole in your pocket, opt for Daikin’s VRV X series (variable refrigerant volume). It utilizes less space, needs less time to instal, operates quietly & circulates only the minimum amount of refrigerant needed.” They even provide Ceiling Mounted Cassette Corner Type, Round Flow Sensing Cassette, Two-Way Cassette Unit and VRV Home series.
tables to ergonomic chairs, soft sitting sofas, they have it all. “Gone are the days of grey-walled rooms with aisles of computers, and employees minding their own business! Today’s workforce believes in working smarter, faster and efficiently. So, it becomes important to not only provide custom designed furniture for an interactive workspace but also ensure ergonomic standards are met for better posture and
movement support,” he adds. You can create a welcoming environ at your office with Arraystorm’s range of quirky lights in the shape of a hexagon, circle and even a triangle! How can one miss out on Armstrong’s acoustic false ceilings which helps absorb sound and reduce echo while also preventing sound from travelling to adjacent rooms? Moreover, they even offer Japan-based brand Toli’s carpet tiles and rugs, available in various colours and sizes. Their clientele list, that includes Hinduja Power, Miracle Software, Fluent Grid, DataPro, Lifestyle, Vijeyta Hospital, KIMSICON, etc., speaks for their popularity. “Our team (design, installation, repair and after sales service) of 45 men has a thorough understanding of all the products/services but also ensures that quality is maintained at every level,” says Yaseen brimming with confidence.
You must check out their vibrant range of HNI India’s modular furniture. From workstations, cubicles, board room Timings: 9:30am to 8:00pm | Contact: 0891-2792526, 9849849627 red | april-may 2019 | 46
the workers beyond the statestipulated minimum wages. We also got the CM & other leaders to interact with them. This led to a direct link between workers and me. They got the confidence to approach me. I engage with all BIAC staff, including the bus drivers, house keeping people, security and food suppliers. I could improve the quality of life of the commoners in and around Brandix. Employees can contact me 24x7 on my cell. In two years, we got the company up and running. The workers are now my extended family. The women who were weak and meek earlier, now fight back saying, “Stop it or this will go to Anna.”
Three Es Women are powerful, focused & disciplined. The 3 Es (Educate, Employ & Empower) are the crux of my mission. By empowering a woman, we support a family, by educating her, we educate the entire family and by employing her, we sustain a family. Our target is to provide jobs for at least 60,000 women. I am a social entrepreneur & know the conditions of villagers whose mainstay is agriculture & animal husbandry. Improve their lives and uplift them and we shall see the entire nation progressing. One need not be a political leader to bring about this transformation.
Future Plans Better health, quality education and overall development of women and youth living in 600 villages in and around Brandix India, through employment is what I aim at. Personal note My wife Pragathi is a perfect home-maker and takes care of our children Manognya (17), Vishisth Vaibhav (14) and Vennela (6). We run our home on high ethics. I recall one simple incident that says it all. The other day my wife overheard Vennela telling an underprivileged girl, “My father is very kind hearted. If you want toys, he will buy for you also. He helps poor people.” I love animals. I have a cow- Sambahavi at my farmhouse. Every single tree on my premises has a name. Healthy habits My motive is to make at least one person smile every day. If I fail to do so, I go and interact with my watchman before I hit the sack. Every day is a bonus. So where is the question of not being happy? Life is beautiful.
HIS STEPS TO BUILD A BETTER SOCIETY •
Employment for 22000 people, out of which 18000 are rural women with basic education
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Safety measures for women employees: 900 CC TV cameras, 200 buses with strong GPS system
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Organised 55 free eye camps
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40,000 people with eye problems treated
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5000 people have undergone free cataract surgery
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20000 spectacles distributed free
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35 free medical camps for adolescent girls and women
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Free education on adolescent health, personal hygiene and menstrual hygiene
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Printed and distributed an educative booklet Menstrupedia
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More than 100000 pieces of sanitary napkins distributed free
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10,000 women screened for breast, cervical and mouth cancers through mobile testing units
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Provided safe drinking water through RO plants
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Safe drinking water, sanitation and infrastructure facilities in village schools
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Drinking water, wash rooms and CCTV cameras in handicapped school
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Encourage rural youth through sponsoring local sports programmes like Kabbadi, Chess, etc
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Clean and green – Swachh Brandix Programme every week
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Mass plantation drive in 10 acres of land in and around Brandix red | april-may 2019 | 49
Secret of your energy Serving people Success Mantra Compassion, helping people with no expectations Role Model Doraswamy. I am my role model and want to be the same for others too. Hobbies Watching cricket, only of the Indian team. No IPL. I enjoy photography. Task closest to your heart Giving employment to underprivileged One trait you want to change in you I am very fast in work. I wish I were a bit slower. What makes you happy? Making others happy …sad? Violence against children. I don’t like it even if my wife shouts at my children
…angry? If one doesn’t give his/her best to the task at hand Unfulfilled dream All my dreams came true except that I wanted to be an actor. No regrets I am a star among my people (off screen) Moments of relaxation Interacting with like-minded people & healthy debates Precious possessions My agricultural farm One thing you cannot step out without Confidence Your punch line Living itself is a bonus If you could carry only three things on an island, what would they be? Mobile, courage and survival stuff
Favour es Colour: White | Attire: Pathani Car: Any car. I have all brands. But I have not been able to buy a bike yet. Holiday Destination: My house and Brandix. I feel relaxed at Brandix. I forget the world when I am here. Food: Rice and Dal, Iddiyappam Festival: Sankranthi | Actor: Surya | Actress: Tamannaah Film: Baahubali | Book: The Secret
Shoot by Dhana Vijay
He for Her Women on a Mission Summit 2019 awarded Doraswamy the “He for Her” award for his efforts in working towards women empowerment. He organizes free medical camps for women and adolescent girls, cancer screening initiatives, free basic amenities like water, and sanitation facilities to schools, support to handicapped children, etc. “Receiving it from Mrs.Sudha Narayana Murthy was a great & humbling experience. Yet another gratifying and unforgettable life time experience was meeting Sadhguru at Harvard University. I was invited to the university for a panel discussion on job creation,” says the visionary, entrepreneur, philanthropist, champion of social causes and youth icon. But Doraswamy prefers to be called a social-entrepreneur. red | april-may 2019 | 50
Greendale-The Complete International School
RIGHT BLEND OF
ACADEM CS, CREATIV TY AND VALUES By Chandrika Mantri
Parents, if you are looking to facilitate and identify your child’s innate talents & cognitive skills, Greendale-The Complete International School should top your list. Apart from adopting cutting-edge technology to help children become better decision-makers, this school also focuses on honing child’s potential and nurturing interpersonal skills. Established in 2015 by Alwardas Group (which has promoted 30 educational institutions catering from playschool to research and consultancy level and pioneered in privatizing education since 1978), this15-acre campus is located in Madhurawada. We share insight on what this ‘not-the-run-of-the-mill’ haven of education has to offer: World-Class Infrastructure An architectural marvel, the 3-floored building, has all the works like airy and spacious classrooms, required infrastructure and ergonomic furniture, state-of-the-art computer/science labs, A/V rooms, and spick and span washrooms, besides transportation facilities and parking for nearly 100 cars. What caught our attention was their ‘Resource Centre’ aka well-stocked library which harbours a story telling room. Crafted by the arts teacher, this interactive room has an alluring backdrop, inspired by the Gardens of Bay of Singapore and features a stage too. The school even inculcates dining etiquette to the students in their 100-seater dining hall. Another 3-floored building, sprawled over 50000 sq.ft., is being set up.
red | april-may 2019 | 52
Academic Excellence Greendale, following the CBSE curriculum, plays a vital role in the child’s journey. Right from Kindergarten to Class 10, the teaching-learning process has been specially designed to empower each one to excel in every field. Integrated, collaborative and interactive approaches help the students to apply their knowledge in real-life situations. Emphasis is laid on ‘how to think’ rather than ‘what to think’. Experienced Faculty With a good student-teacher ratio, the teacher’s role in a student’s learning process becomes more effective. In Greendale, this is achieved through an optimal class size and a handpicked team of qualified teachers motivated by their love for children and passion for teaching. This school offers a relaxing atmosphere to make learning fun for your child.
Offering The Best In Sports The massive playground with football, basket ball, volleyball, throwball and tennis play areas, skating rink, cricket ground (designed by an ICC certified trainer), a sand pit for long jump, a 200-meter running track, speak for the schools commitment to sports. A fully covered, indoor swimming pool (3.10 feet) with shower facilities and separate washrooms for boys & girls, and a well-equipped gym are worth a special mention. A 5 feet pool will be added soon. A child-friendly play area, indoor facilities for badminton and table tennis, an amphitheatre and galleries too are provided. Horse riding is incorporated in their sports curriculum, roping in best instructors. Stress Free Learning Aiming to provide joyful environs, Greendale floated an Arts Village, an exclusive and first-of-its-kind initiative in the country, providing students the freedom to paint, sing, dance, indulge in pottery, learn DIY concepts or learn a musical instrument following their interest. Tucked away in the corner of the campus, three hut-like structures with stunning murals serve as the
Arts, Music and DIY and Robotics Studio. Enter the Arts Studio and you will be spellbound with beautiful paintings, curated by the students. In the DIY Studio, the student has the opportunity to open any gadget in order to understand its component and functionality. The child is also encouraged to enter the world of Robotics. A stunning yoga village will have you enthralled. Importance of Value Orientation Value building is one of the most important aspects that educational institutes should provide as it leads to overall development of your child into a complete and responsible human being. Greendale aims at keeping the students connected to their roots by inculcating the basic values of Indian culture, discipline, patriotism, compassion for others. They are taught to extend help to the underprivileged. The school not only celebrates each and every festival on its campus, but also encourages the students to take part in its welfare activities like- We Care and Think Green. Moreover, the school calendar is filled with various events like ‘Kids Can Cook’, ‘Family
Fun Day’, etc., to provide an interactive platform for students, parents and management. Involving Parents Not just students, parents too are considered an integral part of the Greendale community. So, they are invited once a week/fortnightly to have a snack with their child in the food court. It is run on the hill top providing a panoramic view of the campus. Besides, they can also witness their child participating in various sports or even horse riding! Unique Concept Greendale believes in optimum utilization of resources. Hence, it has opened its campus gates to the public after school hours. Yes, one can hit the gym, practise yoga, learn painting, swim or even play chess! So parents, time to give wings to your children’s dreams! Enroll now at Greendale. Admissions are on for the academic year 2019-2020.
Chairman Dr.S.P.Ravindra’s message “Having identified the need for an ultra-modern school with top-notch infrastructure to enable a child to emerge as global citizen, Alwardas Group established Greendale. We are confident that it will cater to aspirants not only in AP but also pan India.”
Timings: 9:00am to 3:15pm | Contact: 8790235500
red | april-may 2019 | 53
Sandhya Hospitals
Setting a noble objective of providing quality service and to rekindle light in the eyes that are losing vision and salvaging them from the brink of darkness, Sandhya Hospitals came into existence in 1984 with the tag line Excellence You Can See. Ever since then, the hospital has been rendering service to people with eye problems and created a very special niche for itself in the world of healthcare. The hospital has tended and attended to innumerable cases with great success.
wellness
The hospital has a wonderful success story to narrate, with a farmer from
Yet another added advantage is its perfect location in the centre of the city and proximity to Maddialpalem bus stop and railway station. Even the airport can be reached within 30 minutes. It is little wonder it has not only been attracting patients from within the city but also from far and wide.
critical cases, the hospital is now known as the one-stop-destination for people with eye problems. It is particularly applauded for cataract and LASIK surgeries it has been successfully carrying out.
EXCELS IN EYE CARE
SANDHYA
Sandhya Hospitals, with its highly commended doctors, diligent and dedicated team of nurses & supporting staff, ultra modern equipment, state-ofthe-art infrastructure & hygienic environs has reached enviable heights of name and fame. By successfully treating many
Mr.Jeer Singh, who reposes uninching trust in Sandhya Hospitals, says, “Now, all members of my family, trust and go
The happy farmer adds, “I am happy with the way they performed cataract surgeries on my both eyes. I am very impressed by their hospitality & the treatment offered was impeccable.”
Jeer Singh, aged 100 years, says, “I am a farmer and had a very regular and routine lifestyle. When I was 70 years old, I noticed that my vision was getting blurred day by day. I visited many hospitals in my state with no avail. That was when I came to this facility Sandhya Hospitals. The first impression I had of it was very impressive. After thoroughly examining my eyes, they suggested that I undergo surgery for my cataract. I underwent operation & after that I can see very well. Now I am 100 years old. Even after 30 years of surgery, I can see everything crystal clear. I would like to thank the outstanding efforts the hospital made in restoring my vision. What is more heartening is that I not only got my vision back, but it is crystal clear.”
Jodhpur, Rajasthan narrating his own experience at Sandhya Hospitals.
Vijayawada. Cell: 0866-2438956
Kaleswara Road, Suray Rao Peta,
Visakhapatanam. Ph.no: 0891-6565555
Sandhya Hospitals, Maddialpalem Road,
CONTACT:
for Sandhya Eye Care consultation. Their very amiable staff attends to patients with utmost care and tenderness. The best part is they are not only very warm and kind, but also give the much-needed and guidance to patients, removing all the confusion. Their hospitality, modern equipment and latest facilities are worth a special mention. Apart from the overall service, I found the management is very efficient. I hope the hospital continues to keep up the good work.”
only keeping your teeth clean
and pearly white. It has to be a
foundation to one’s level of
confidence, self-esteem,
energy and ultimately, how you
age,” he says. He explains how
a dentist can be the first health
care provider to diagnose a
health issue in its early stages.
signals of disorders. For e.g.,
mouth lesions may be a sign
of HIV. The presence of many
compounds like nicotine,
opiates, drugs, hormones,
toxins & antibodies can be
detected in the saliva. Poor
oral health is a bellwether for a
host of serious conditions, and
Dr.Sarvabowma Addepalli,
about it. “Oral health is not
Visakhapatnam, is on a
bigger picture: overall
a window to the body, giving
Dentists-Greater
important part of a
mission to educate people
Secretary, The Sunrise
our oral health is an
wellness. The mouth serves as
Y
By Chandrika Mantri
entistry
Dr.Sarvabowma Addepalli
Holistic
wellness
3.
2.
1.
leading to the development of gingivitis and gum disease.
infections in the mouth that do not heal can be related to diabetes.
disease and pre-term, low birth
correlation between periodontal
lead to periodontal disease. A
gums. If not treated, they may
tenderness, swelling and bleeding
gums. Often the symptoms are
of gingivitis or inammation of the
changes could increase the risk
7.
diminished. Bacteria increases,
diabetes. In the aged, recurrent
periodontal
-ate or advanced
People with moder
exposure to the sun can increase
alcohol & certain foods, excessive
Carcinogens in tobacco products,
healthy gums.
vascular disease than those with
disease are likely to have cardio-
6.
gum infection.
are more prone to
suffer from anxiety
So people who
dontal disease.
that causes perio-
system, which fights the bacteria
Stress affects the immune
less & normal cleansing effect is
patient may be suffering from
5.
In dry mouth, saliva production is
difficult to control loose teeth. The
During pregnancy, hormonal
are dry mouth & a metallic taste.
an unpleasant taste. Other signs
disease may have bad breath &
As a result, a patient with kidney
of incomplete protein breakdown.
properly, they release by-products
In severe periodontal cases, it is
ibular repositioning appliance.
return to dentist to get a mand-
diagnosed with a disorder, you
sleep specialist and if you are
sleeping. He may send you to a
When the kidneys do not function
give a plan for your pregnancy.
dry mouth. This may be due to 4.
doc assess your oral health and
you report lethargy, headaches, or open mouth breathing while
weight babies is found. Let the
He may suspect sleep apnea if
enough red blood cells circulating.
which the body doesn’t have
suspect anemia- a condition in
shade of pink), dentists might
If the mouth lining is pale (a light
counseling & support programs.
replacement therapies and/or
to quit smoking with nicotine
Dentist may be able to assist you
Contact: 9966566633 Email: sarvabowma@gmail.com
big favour in the long run.
checkups, you are doing yourself a
prioritizing your dental cleanings and
whether or not you notice it. So by
can develop and progress rather fast
seem like a big deal, but oral issues
Skipping dental appointments may not
loose teeth.
up as a receding gum line and
supports the teeth. This may show
cause changes in the bone that
changes in the teeth but it does
10. Osteoporosis does not cause
9.
8.
the soft tissues in your mouth.
cheeks & oral cavity, & examine
changes in your neck, head,
feel for lumps or irregular tissue
oral & thyroid cancer. He should
should screen for skin, jawbone,
the risk of oral cancer. Your dentist
of the business is controlled by families.
store. The city became a karma bhoomi for
Here is one such family –Vysyarajus. The
his dutiful sons, who grew up into astute
patriarch, Mr.Phalguanraju & his wife
businessmen. Though famous and
of Destiny lock, stock & barrel. Finding a
house, there is a happy family- it is
toehold in Kailashpuram, he started
a proven fact in India, where 90%
rebuilding his life, setting up a general
Mrs.Bharati, their 3 sons and families, live
affluent, they remain gentle, unassuming
under one roof. Their saga of triumph &
& extremely grounded. Meeting the trio,
travails began in Komarti village, where
leave alone interviewing, on one-to-one basis, is difficult as they prefer to give audience together. With much effort, we
their possessions. He migrated to the City
separate them in our columns.
VYSYARAJU VENTURES
Palgunaraju successfully ran his provision stores till the 1981 floods washed away
1994 - Raj Bakery | 1995 - Taj bakery | 1996- MVP Electrical Hardware. 1999- Kiran Sanitaryware | 2004- MVP jewellers | 2008- MVP Raise & Raise 2013- PB Jewel Palace | 2014- MVP Plywood | 2015- MVP Grand - a 23 room-lodge | 2018- Vysyaraju Conventions, Srikakulam 2018- Tiles Bazaar, Srikakualm | 2018- Vysyaraju Jewellers
red | april-may 2019 | 58
By V. Sarada
ICTORIOUS YSYARAJUS
VIZAG
B
ehind every successful business
LEADS BY EXAMPLE
“
I want to see Vysyaraju develop as an invincible brand, dealing
in multiple trades. My dream is to build a mega complex which
includes theatres and malls,” says Director, Naresh Raju,
PB Jewel Palace. He named the showroom after his parents. He, being the eldest, bore the brunt of the blow the family suffered and saw the hardest times. He recalls how circumstances made him suspend his education with 10th class. He learnt trade ropes, serving in MVP Super Market for nearly two years.
Plans and projects We, brothers, sit together and discuss the concepts and then take it to our uncle Mr.Bhoja Raju, MD, MVP Builders and Estates, whose stamp of approval is imperative. I take up only those projects which I am confident of implementing. Challenges In bakery which deals with regular consumables, we walked into a familiar ground. But hardware was a new ground and I couldn’t make out nut from the bolt. That was when our uncle advised, “The 1st three months are your training period & customers teachers. You learn about products while meeting their demands.” While the three-storeyed shop came as a challenge, gold trade was the toughest. Brothers in arms Our family runs on unwritten laws set by father. We welcome ideas that better the family’s prospects. Everything pivots on positive thoughts. Our father reins us, if he thinks that we are going a bit too fast.
Home & work These two are demarcated. Neither of them spills over to the other. At home, we may talk about the modalities of tours or meetings but never discuss business. Toughest and easiest This is a matter of perception. I never had an illusion that the business takes on full swing right from day one. Each trade has its incubation period. It takes at least six months to break even. Idols and luck factor I don’t set any idols, nor do I aspire to be a Tata or Birla. I set achievable goals and believe in hard work. Best advice When we were wondering if we should acquire property or go for a jewellery shop, uncle said, “Invest in trade that will eventually earn you properties.”
I don’t take them too seriously as they may make us complaisant. Memorable experience The overwhelming response we got for our jewellery unit. Right from day one, the outlet was abuzz. This broke the mandatory six-month incubation theory and this remains etched in my mind. Bonhomie I like to quote the popular Telugu saying kalasi unte kaladu sukham. None of us is petty to feel envious of other. I am proud of my brothers and so are they of me. Personal note We accepted the first proposal that came our way as we believe that girls should not be put to the humiliation of selection and rejection. My wife Radha Kumari is a perfect partner and a good mother to our
Best compliments
children Vinutha (studying 9th standard)
We are inundated with compliments. But
and Vishwanath Raju (4th standard).
BHADRAGIRI, SECOND TO NONE
A
technical snag erased the entire recording of his interview. “It is okay. Don’t fret. I shall field your questions once again. Maybe I can come up with even better
answers this time,” says a very stoic Bhadragiri Raju, Director Vysyaraju Jewellers, flashing a disarming smile and positive Badragiri Raju
attitude. He shows no traces of irritation or impatience. That
Progression It was my father’s dream to establish a gold shop. We stepped into the market when people were wary of buying gold. So we set out with an aim to reassure people that investing in gold is safe. The outlet earned quick recognition. Progression I list the pros and cons of venture I take up. If it has 80% positive traits, I can overcome the rest 20%. But if the needle points to 50%, I have second thoughts. There was no looking back for us ever since we entered MVP colony. I attribute this success totally to Vaasthu. Family tenets My father believes differences arise when it comes to food because of varied tastes. He believes each child should get the food of its liking and only parents can provide it. Hence, he asked us to light our own hearth.
explains why he is an accomplished tradesman and how he reached the top rung on the ladder of success at suchl a young age. He can easily charm any customer with his cool and composed demeanor.
Agree to disagree We may not always concur with each other, but we respect one another’s opinions. When in doubt, I put myself in my brothers’ shoes and think. Education I missed out on education due to the financial crunch. But it helped me as I entered the trade much earlier and worked my way up. Those who are more qualified work for me. Hence no regrets. Setback Initially, MVP Jewellery gave us anxious moments. We spent hours to find out what exactly was ailing it. I found the solutions & never repeated the mistakes. Advice to aspirants Don’t expect fast bucks and short-term returns. Avarice only leads to heartburn and most importantly, cut your cloth according to your requirement.
The best of businesses Though the bakery unit was successful, I wanted to try my hands in other trades without leaving that place as I believe in Vaastu. I wanted to go for gold business as there were one or two jewellery shops in the locality at that time. I also got the support of a relative Ganesh. He taught me nuances & finer points of the trade. Best compliment Compliments don’t reach my head. Family support Being with family relieves a lot of stress. You can take risks as you know that there is someone to support you. Personal note My wife Sowdhamini takes care of my two girls Kyathi (in the 9th standard) and Dhatri (in 4th standard). As she absolves me from domestic burden, I have all the time to focus on my business.
KIRAN, TREND
THE SETTER
“
Annayya’s shirt collar is folded, set it right,” Kiran instructs the
man, who is helping his brother into a jacket, even as he settles
down to an interview. This small act speaks not only for his eye
for detail but also the tender care he bestows on his brothers. Meticulous & hardworking Kiran Kumar Raju, Director, MVP Raise and Raise, is the youngest. Yet he plays a pivotal role in the family and businesses. He is justifiably credited with bringing a unique facility to the region, making the job of many interior designers and architects and the lives of customer easy. He has built his business in leaps and bounds, developing his 500 sq.ft. outlet into a 5000 sq. ft. showroom and reaching his services right from Jeypore in Odisha to Tirupati. Introducing the mint fresh products and the latest trends to the region are the young trader’s penchant and specialty. Shoot by Dhana Vijay
Ground breaking My involvement is seen at every layer. If I am taking a dealership, I don’t stop at studying the product but also study similar products of other firms. I have to be sure of the veracity & quality of the product before I get into a pact. Hard lesson I first set off with a view to make our outlet a one-stop destination for all construction-related components as I aimed at multi-pronged growth. I dealt with segments like electrical, hardware, sanitary and plumbing. But I found the step wrong, closed hardware segment and made it an exclusive outlet for tiles and sanitary ware. Fortunately, I could apply a stitch in time & saved our trade. Challenge The very concept of having a 3-storyed outlet of sanitary ware was a bold step. Competing with the giants who were
well-entrenched in the market for the past 60 years, was audacious. We have toured the country to study the market. We learnt all aspects - right from what products to be sold to what kind of showrooms to be set up. Bonhomie We advise each other only to better the business & not to pull back one another. One might see the angles not visible to the other. We throw light on those spots to arrive at the right decisions. Education Hands-on experience gives knowledge which can’t be obtained from education. Even an MBA degree-holder should start from the first rung. That way I got a better headstart. Favourite genre None of them is a bed of roses. Right now, it is sanitaryware. I find great pleasure in introducing and selling
new products. Our market is dynamic with new inventions incessantly ooding the market. I change the ambience of my outlet every year to display the latest versions against the right backdrop. That accounts for the ten renovations my outlet faced in the past ten years. Luck factor I am a stanch believer in divine power. Our good deeds are always well rewarded. So it is best to follow an honest path. Best compliment I always get them from my innumerable customers. They make me humbler. Personal note My wife Vasavi came, bringing with her a lot of love and light into my life. It was an arranged marriage that paved way to a harmonious journey. Our son Jaihun Raju and daughter Geetha Sarvagna are my best blessings. red | april-may 2019 | 61
S
SC PE
story
Rachana
In a chat with the girl who made it big on many platforms: Rachana L.L.Vepa “I am inspired by many, including my grandfather the late Mr.Vepa Annapurniah, a well-known mathematician. If I idolize Chitra, Shreya Ghoshal in music, I adore my Guru Kala Ratna AB Bala Kondala Rao and Bhanupriya in dance. Suma is my idol in anchoring & I admire Deepika as an actor. I am yet to explore this genre but I am confident that my scripts her experience in dance stands me in good stead.” She insists that she has to excel By V.Sarada in studies too which is a ‘necessary evil.’ Multitasking? “I have many talents and each gives me an opportunity to express myself in a distinct way. I he is at once modern and traditional. maintain a to-do -list. So, time That is what makes the child prodigy management is a cakewalk.” Rachana L.L.Vepa blossom into a Music and dance top her priority sensation of sorts. An accomplished dancer, list. “If I'm happy I sing, if I'm sad, I singer, actor, anchor & a brilliant student! sing. When I dance the vibrations Recognizing the energy in their 4-year-old I feel are akin to the ones we feel child, Mrs.Anuradha and Capt.V.Ram Prasad and experience in a temple.” She ushered her into creative world of dance and aspires to sing in nation-level music. She spread her wings further and made contest; become a renowned forays into other streams. A third year B.Tech dancer; pursue higher studies and student of GVP College of Engineering, wants to use her well earned Rachana holds a certificate in Kuchipudi. money for a good cause. Miss Vizag 2018 1st Runner up Gemini TV's Bol Baby Bol Finalist Marvellous Mahila Special Jury Award for Dance and Singing, 2017 Best Upcoming Artist Award-2017 for Kuchipudi by VMDA , 2017
• • • •
Winner, Vizag’s Dancing Singer, 2013
•
85th port formation day, Oct2018 Jatara, Visakha Ustav, Dec 2017 Amaravathi Dance Festival, Dec 2017 International Kuchipudi Dance Convention Nada Niraajanam, Tirupati, 2010
• • •
Shoban Babu Prestigious Awards 2018
• •
Kalpavruksha, Goa Dance festival, Dec 2018
•
•
International Council Cultural Relations
Shradha Hospital Doctors meet with Sri Bharat, Chairman-Gitam World Tourism Day at RK Beach, 2018 Kite festival (Visakha Utsav), Jatara, 2017 AU’s champions 2013, Chief guests- Mr.Rosiah and Ms.Purandareswari Vivekananda Ratha Yatra, 2013 Women’s Day event at Joyallukas, 2013
• • •
• •
Special programs in Sakshi TV
'Mahasivotsavam', Maa TV 2018
•
•
•
ANCHORED
Guiness Book of World Record Holder, Brinda Natyam, Hyderabad, 2011
Ms.Fresher, ECE Dept., GVP, 2016
•
•
Winner, Radio city’s Super Singer season-8, 2016
TSR Siva Shakthi Award-2016 for Classical Dance Category
•
•
•
PARTICIPATED IN
Acted in films- Endukante premanta, Prema geema janta Nai
•
AWARDS & ACHIEVEMENTS
Glamour & Grandeur
CV Trishul Ram, son of the late Chelikani Venkata Raghu Narasimha Rao and Padmaja, tied the knot with Dr.Bhoomika, daughter of Manikonda Ramesh Kumar and Sreedevi, in the City of Pearls. The couple complemented each other in their stunning attires. Trishul donned a white and silver sherwani and Bhoomika, a golden Kanjivaram sari. CM K.Chandrasekhar Rao and wife Shobha, Kesava Rao, M.Sri Bharat and wife Tejaswini, Harish Rao, Kavitha, Nayani Narasimha Reddy, besides other prominent personalities, graced the occasion and blessed the newly-weds. More than 5000 guests attended the auspicious ceremony and relished a lavish spread of authentic Telugu delicacies.
red | april-may 2019 | 64
Fairytale Event While the wedding was all about traditional glitter, the post-wedding reception held at V-Convention exuded opulent glamour. The bride looked radiant in a designer lehenga and the groom dapper in a navy blue tuxedo. The guests were awe struck with the contemporary décor, done up in hues of white. Ashok Gajapathi Raju, Ganta Srinivasa Rao, Ayyanna Patrudu, besides the crème de la crème of the city, graced the event. The guests were treated to a sumptuous spread of delectable delicacies and a wide variety of desserts.
red | april-may 2019 | 65
50
SUCCESSFULLY
COMPLETED
VENTURES
KRISHNA REDDY Chairman
@ BHOGAPURAM LP.No: 87/2016
TOWNSHIP - II ANANDAPURAM
TOWNSHIP - II
smart township for the smart city
smart township for the smart city
LP.NO: 103/2015
N E A R C O T H AVA L A S A
LP.NO: 53/2016
Near Kothavalasa
LP. No: 152/2016
ONG VENT
LP.NO: 27/2016
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PREMIUM APARTHMENTS @ MADHURAWADA
TOWNSHIP - RAJAMAHENDRI LP.NO: 124/2015
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GOING TURES FOR MORE DETAILS 9573222999, 7893784569, 9849593699, 92466674326
One Stop Family Store
SCORPIO CAPRICORN
moment & put pressure on your
Employees try to guess a good
Dec 22 – Jan 19
Tradesmen should pay attention to
management. Else, you can only
Nov 22 – Dec 21
SAGITTARIUS
what they already have. You may be
dream of a new position. Demand a
gain strength for new achievements.
family. This is how you can rest and
in your love life. Spend more time with
agreements. Be soft and persistent
is a good time for you to conclude
not to make large investments. This
in business, you are recommended
skill, you will have to decide. If you are
you lack qualifications, experience or
better place if you are worthy of it. If
able to use resources productively. If LUCKY FOR YOU: PINK, 29
you work in a company and you are invited to a corporate party, do not just go to attend it, but participate actively. The more you give, the more you get, although not immediately. So take your time with the conclusions. Seek the boss’s help. Do not shower too much attention on your second half. You may spoil your partner. Someone tries to connect with you, and this is worthy of a friendly answer.
ARIES Mar 21- Apr 19
LUCKY FOR YOU: ORANGE, 12
AQUARIUS
Jan 20 – Feb 18
Employees, if you do everything right and on time, you can expect amazing rewards. If something goes wrong, do not hold back your opinion. Fight for justice. If in business, try not to act alone & avoid making spontaneous decisions. This is no good time to sign new contracts or think of expanding your present ventures. It is better you have second thoughts about any new work. Singles, do not distance yourself from friends. It is highly likely they will help in a difficult situation. Married should plan a romantic date for their spouse.
Businessmen, try to resolve issues on the spot or transfer them to someone you can trust. Spend more time outside of the office walls and go on a trip. If you don’t have your own business, now is a good time to start one but do not rush to quit the current job. Consider all your available options and then make a decision. In your personal relationships, you should be sincere and do everything that your partner asks of you.
LUCKY FOR YOU: RED, 16
LUCKY FOR YOU: SILVER, 19
Oct 23 – Nov 21
If you have your own business, this is an ideal time to sign deals and invest money. Don’t go by others’ opinions, evaluate alternatives. Allies are good but it is up to you whether you want to have them or not. If you work in a company, try to act covertly but confidently. Do not disclose your plans or try to stand out, use all the opportunities presented to you. Do spurn corporate events or other similar activities. Singles must stay at home as little as possible and married should do just the opposite.
PISCES Feb 19 – Mar 20
LUCKY FOR YOU: TURQUOISE, 20
Employees need to believe themselves. This is a good time to acquire or invest in something. Your loyal allies will help you, but if you believe that there are not enough available resources, you should avoid going down that path. You are in dire need of clearly-defined plans to fulfill the greatest dreams. Singles need to focus and apply some innovative thinking to conquer their crush’s heart and soul. Married will have to work hard to please their spouse.
LUCKY FOR YOU: YELLOW, 22
May 21-Jun 20
GEMINI
get ready for a surprise!
remain loyal to each other. Singles
your co-workers. The married should
new trends. Maintain good ties with
Listen to your boss and open up to
too late to adjust to circumstances.
changes are possible. But it is never
Avoid signing any deals. Employees,
can learn from competitors’ mistakes.
pressurised into investments. You
modernization all right but don’t feel
rush to conclusions. It is time for
neglect the opinion of employees or
If you have your own business, do not
TAURUS It is time employees thought of an alternative source of income. You will be able to implement an innovative idea. Follow the predetermined route and do not let others throw off your plans with their wild cards. If in trade, do not make decisions based on momentary emotions, and do not rush to take risks. You will have bright successful moments. Meet friends more often, but don’t forget about the self-reflective times of solitude. If single-pay attention to your feelings. Married must not slam the door on their relationship.
VIRGO Aug 23 – Sep 22
If in trade, do what you are accustomed to. Do not step back from future innovations as conservative ideas are likely to fail. If employed, look carefully around you. You may find new opportunities to strengthen financial position. Do not seek advice from colleagues. Married will be happy, reaching an absolute understanding with their second half. Those who are not burdened with serious relationships will have to try to win the subject of their adoration. LUCKY FOR YOU: VIOLET, 13
CANCER
Jul 23 – Aug 22
LEO
Businesspersons should delegate tasks to someone else. Do not lose control over your situation and do not hesitate to relax. If you are a key player in your organization, keep your ears open and keep your cards close to your chest. Defend your own interests and the interests of those who support you. Regardless of your position in the company’s hierarchy, make sure that your voice is heard. It is really important at this time. Married should not seek to subjugate the partner. Rather, you should give him/her more freedom.
Jun 21 – Jul 22
Employees should be assertive and confident. You have reliable allies who stand by you in critical situation. But don’t jump to conclusions about colleagues. Do not stop short of victory. If in business, your motivation will determine your success. The harder you work, the more advantage you will have over your rivals and the higher your chance to earn profits. Married, you still have a chance to set things right. Focus on your current relationship and pay close attention to your soulmate.
LIBRA Sep 23 – Oct 22
Do not be content with what you already have. Dream bigger. Focus on innovative ideas. Focus and evaluate your capabilities. Those who own their own business should expand. On the other hand, do not for a moment forget that success will be brought to you by your employees, not by machines or technical innovations. Everything in your family will continue to go on as usual. Singles will have to choose between several possible romantic options. Don’t delay in making your choice.
LUCKY FOR YOU: BLUE, 27
LUCKY FOR YOU: CHOCOLATE, 18
LUCKY FOR YOU: GREEN, 11
Apr 20-May 20
LUCKY FOR YOU: YELLOW, 28
LUCKY FOR YOU: BROWN, 15
day! But both of them had no idea
telling him that he should act one
this side of him. I constantly keep
actor and not many are aware of
from my father. He is an incredible
than my mother, I take inspiration
It might sound surprising but more
prepare for the film?
Did your parents help you
A newcomer can go all in because
anything to tarnish their reputation.
I make. I have to be sure I don’t do
responsible about the choices
it. However, it makes me feel more
of my family. I am given leeway for
acceptance in the industry because
I feel I get a lot more respect and
it, your take?
privileges and pressures both to
express how much he liked it.
Interesting memory
My father is good at picking the
right films for us to watch. And he
makes it a point to share some
trivia with us. I recall, we were
the middle of the film, he paused
watching Lord of The Rings and in
the video and explained how a
certain scene was shot. Of late,
I don’t really watch as many films, You are family friends with actor
films my father is watching.
room to make a note of what all
but I do peep into the entertainment Mohanlal. How did he react to
afford to do that.
they have nothing to lose. I cannot
what I was doing in Hello. How did your parents react it? and she is my biggest fan. She
My mother is an emotional person loves everything I do. I remember,
your debut?
any advice, but we are always there
good decisions. We won’t give you
people, you will be able to make
long as you work with the right
needs to be a journey for you. As
don’t have to listen to anyone. This
From my parents. They said, “You
Best advice ever received
after watching the film, she hugged
I am very close to him and his more like a fun
family. He’s
me and cried for about ten minutes.
MY FATHER WAS VERY CONFIDENT ABOUT VIKRAM
uncle whom you would like to hang out with. He loves magic
perform on sets and his feedback
I look up to. I grew up watching him
really well. But yes, he is someone
house. And I must say, he cooks
I would end up going to their
a proper meal on any given day,
Luck might be in your favour, but
work to make your luck last long.
but I also think that you need to
you get one. I do believe in destiny
have to just grab a chance when
Many struggle to make it big so you
Tip to aspirants
all this as you progress in life.
to support you. You need to learn
means a great deal to me. He’s not
you should know how to utilise it. watching Hello, he hugged me to
one who says a lot, and so after
food, so whenever I felt like having
few tricks for us. Their family loves
and at times, he loves performing
KUMAR. “TRUST YOUR DIRECTOR,” IS WHAT HE TOLD ME, AND I TOOK THE PLUNGE. And then she did the same to the director. My father, though, is the opposite. He is my critic and every time I happen to do something wrong, he would go on about it for hours. After watching Hello, he didn’t say a word! That was a great compliment coming from him. UP & CLOSE It’s a huge legacy you bear on your shoulders. There’s got to be
innate desire to be in films, so
criticism personally. But I had an
I am a sensitive person and take
Acting wasn’t part of my plans.
would get into acting?
character would move and the
an actor, I feel how a certain
design a space accordingly. As
observe movements of humans &
Architecture teaches you to
think differently on a film set?
Did your education help you
spotlight we are put under.
pressure we deal with and the
It deeply impacted me. So, the
right performance from an actor.
director knows how to extract the
My father believes that a good
film, I didn’t have to think twice.
when I knew that it was a Vikram’s
director for my debut film, and
I wanted to work with a good
On working with Vikram
my own way in the industry.
projects, he insisted that I make
shooting for Hello, I just didn’t know a word
Tamil and Malayalam. When I started
REWIND
I decide to work behind the body language is designed. In
control. It cost me a great deal
was to get everything under
he is hard working and focused.
during the shoot. I must say that
He is sweet but was very quiet
On working with Akhil?
language barrier in Hello?
How did you handle the
AND IN FACT, I HOPE THERE ISN’T EVER A NICHE. I HOPE I GET
dialogues a day before to practise.
your own thing. They would give me the
wants but he will give you the freedom to do
working with Vikram. He knows what he
curve for me. And that is the beauty of
person is saying. That was a steep learning
when you don’t understand what the other
in Telugu. It’s tad difficult to emote and react
scenes. I obtained a Bachelors that respect, there is a similarity.
Did you always know that you
degree in Designing from the US
only thing I really cared about for my debut film was an inspiring director. A great producer and a great story came as a bonus for
and I learned to calm down. I then
I almost cried watching him
me in Hello!
understood why actors only focus
in one of your father’s films?
Yes, I am more comfortable in
perform in the climax.
While it was possible for me to
TO PLAY ALL KINDS OF CHARACTERS.
I WANT TO TRY OUT A FEW GENRES BEFORE I FIND MY NICHE.
have joined one of my father’s
Did you not consider debuting
on what they did.
design assistant, my first instinct
Having worked as a production
my shoot, I was all over the place.
For the first couple of days during
On donning the acting hat
and worked as an assistant production designer for Krrish 3 (2013) and Iru Mugan (2016) with Sabu Cyril. Although I never went to an acting school, I did a bit of theatre in Singapore and later, I interned in theatre while I was studying in the US. I did attend an acting workshop in Adishakti Theatre, Pondicherry. Being a star kid, would you say you had a smooth entry? My parents have always believed in me even before I entered the industry. They never offered any suggestions on ‘what to do, how to do’ but I bank a lot on the emotional support they give me. kid gives us an easy ticket. But
Everyone thinks that being a star I feel it is hard, especially the
redhaute
LATEST BUZZ On overwhelming response of Chitralahari… I was on cloud nine, hearing and reading such positive responses. It meant a great
The To WATCH
well known for their contribution to the Malayalam film
personalities – director Priyadarshan and actor Lissy,
actor is the daughter of two very prominent film
Priyadarshan chose to enter filmdom. Yes, this
t wasn’t much of a surprise when Kalyani
Out For I
connect with my role. We tried to make
industry. “I was always visiting my father’s sets.
deal when people said that they could an honest film, free of any gimmicks, and
lot to say and apparently a lot to do this year.
recently released Chitralahari. Well, she definitely has a
stay with her noteworthy portrayal of Lahari in the
in her debut film Hello, she proved that she is here to
While both critics & audience lauded her performance
Sometimes, I even spent my vacations there,” she says.
it felt good when everyone raved about it. On working with Sai Dharam Tej? He was reserved & shy in the beginning but once he warms up to you, he has the most infectious energy. I can recognise his laugh even if I am among a hundred people! It’s a very peculiar laugh. Tell us about your future projects. I am doing Sharwa 27 in Telugu, and Hero, an action thriller and Maanadu, a political drama in Tamil. Then there is my father’s epic period film in Malayalam titled Marakkar.
SC PE
H
e, like many of his peer, nurtured a dream of entering the world of cinema, but unlike others, he aspired to be a star behind the screen. His father Pawar Srinivas Rao worked with the legendary art director and production designer Thota Tharani & a foray into films seemed obvious for Arun Pawar. After a successful stint as a visual effects artist, he chose to be a filmmaker. Arun, one of the most sought after visual effects artist, speaks about his journey with films and new endeavor as a director.
Drawn to irrestible
Arun Pawar
artist. I have had the privilege of working with some of the best directors like Mr.Trivikram, Mr.Bobby, Mr.Maruthi. Interacting with all these wonderful directors has helped me evolve as a VFX artist, writer, and director. Mr.Pawan Kalyan appreciated the work I did for Sardar Gabbar Singh. Finally, I decided to make my own film. That's when I did my first short film Adithi with celebrity couple Geeta Madhuri and Nandoo. It earned me name as writer and director. Director Mr.Maruthi identified my skill and asked me to narrate my ideas. He was looking
lure
f ilm
By Swarnalata Pothapragada
The journey My heart always longed for the silver screen. With my educational background, I could have entered the field as an art director. But I chose visual effects. I studied a visual effects/animation course at Pixelloid and soon started working for films. My job needed me to be on the sets and closely work with the director. I used to interact with the actors and crew too. It brought me closer to my dream of becoming a director. I have always been a good storyteller and want to reach people with those stories and make films that matter. Film journey I have worked for more than 100 films as a VFX
for new ideas and I narrated a few scripts. He was impressed and encouraged me. This lead to my first film as an independent director i.e. Saptagiri Express. Mr.Trivikram taught me the power of good language and the nuances of writing for cinema. Mr.Bobby taught me how to come up with innovative ideas. Making the presence felt I knew Saptagiri even when he was working for films like Bommarillu and Parugu. We share a good rapport. He is a very good actor. A mix of all this reected in Saptagiri Express starring Saptagiri. When I decided to make this film, many advised me not
Shoot by Dinakar Pamu
to start my directorial debut with a small film and go for a big film as I knew who’s who of the industry. But I was very clear that I should start on a low key and grow as a director. The film received appreciation from the audience and peers in the industry.
Being in the industry It is a stable industry for the talented. However, one must have patience. With many digital platforms around, showcasing one’s talent is not tough. With smartphones, anyone who has talent can grab eyeballs.
My signature
I love making films on science fiction. However, my first film did not belong to that genre. I want ed my first film to push me out of my comfort zone. I love my films to be a perfect blend of adventure, drama, and action.
Way forward
Vajra Kavachadhara Govinda is going to be my next ick. The lead role will be portrayed by Saptagiri once again. This is a film depiction adventure, action. I have pinned my hopes on this film, which will be released in May. There are many other interesting subjects coming my way which I may take up this year. Hoping for the best.
`50/APRIL - MAY 2019 - VOL. 08 | ISSUE 06 HYDERABAD
EVE FASHION
FAMOUS BY THE THREADS
GO ORGANIC IS HER DOCTRINE Preeti Adusumilli offers skin & hair care tying up with the world class brand Camille Albane
Divyakanth & Raamz weave their story with guts and gumption in haute couture
TRADE
SATYA PINJALA
Her much awarded institute churns out the best hoteliers
DESIGNER
DEEPTHI BALAGIRI
She follows her love for colour & fabric to make it big in the world of fashion
KAINHERITS LYANI
TALENT
LIFESTYLE PERSONALITIES CINEMA FEATURE LUXURY EVENTS REVIEWS FOOD PARTIES
Red Designer Red Eve “Looking good is fine all right but not at the cost of damaging your skin and hair,” says Preeti Adusumilli, master franchise owner- Camille Albane. It is time women take a few tips from experts as they avail the highend services at the spa and salon.
Deepthi Balagiri says that every piece she creates has a piece of her heart and it is aimed to win heart of the person who wears it. That explains why her creations stand the competition in today’s world of fashion.
42 36 Red Fashion Friends, Divyakanth and Raamz share a common love and passion for fashion designing. They have been satiating the thirst of ever-hungry fashionistas of the city with exquisite and exclusive fare. Their facility By The Threads is the talk of the town.
46
Red Trade Students now have many career avenues with innumerable educational institutes inviting them to try out new courses. One such field is hospitality. Satya Pinjala runs her Shri Shakthi Educational Society with great elan.
40
NOTE
he state is shocked over the alarming student suicides, 25 in the past fortnight. As many as 3.28 lakh out of 9.7 lakh were declared failed in the intermediate exam. The degree of irregularities was appalling. One student's mark sheet showed 00 in Telugu while the recount was 99. While the system has to be blamed for the faux-pas, the students should also be taught to take success and failures with equanimity. After all, one failure in life should not be taken as the end of opportunities and world.
T
PUBLISHER’S
THIS TIME IN A BETTER WAY.
BFFs and partners Divyakanth and Raamz’s endeavour By The Threads has customers raving about its exquisite and exclusive range-right from bridal to couture, prêt & luxury,
Gone are the days when students had only two options- medicine and engineering. Today, equally alluring is hospitality stream. With tourism ourishing manifold, there is a growing need for hotels. In Trade, we talk of Satya Pinjala’s Shri Shakthi Educational Society.
The apple never falls far from the tree. It is absolutely true in Kalyani Priyadarshan’s case. With parents belonging to the film fraternity, her destiny is all set and best part is she loves what she inherits. She is our Haute star.
This development threw up a lot of debates over the students’ plight. Experts blame it on communication gap between parents and children, lack of extracurricular activities and overburden of studies. The students are either engrossed in academic pursuits or are lost in the digital world. It is time we got them back on to the playgrounds.
“
Chandra Mouli Tippala, Publisher
Happy holidays. Stay healthy and hydrated in the oppressive summer.
18 types of biryani and 32 starters? One can relish this at Ulavacharu. Helmed by Vinay Narahari and Vijay Reddy, this eatery has been dishing out authentic & innovative delicacies since 2013. Cuisine tells you what really is cooking there.
A chance encounter on a cruise led doc-turned-entrepreneur, Dr.Preeti Adusumilli, to collaborate with brand Camille Albane. The Eve believes in using only organic products.
Designer Deepthi Balagiri is a perfectionist. Period! Her collection tops the list of every woman. She is constantly on her toes to live up to the expectations of her customers.
and Indo-Western to casual wear. What is note-worthy is their attention to the Fashion detail.
FAILURE IS SIMPLY THE OPPORTUNITY TO BEGIN AGAIN,
Front Office V Swapna
Visualizer K Shankar
Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.
Design Strategy
Publication Consultant K Raghuram Raju
Image Processing P Venkatesh
Sr. Executives-Marketing M V Raju
Asst. Manager Advertising K Niranjan Jagadeeswara Reddy P Arjun
Dy. Manager Circulation Faheem Siddiqui
Dy. General Manager Corporate Affairs Selvaraj Dominic
Sr. Photographers Dhana Vijay Dinakar Pamu
Feature Writers Chandrika Mantri P Swarnalata
Editor-in-Chief V Sarada
Executive Director T V Vijaya Kumari
Publisher Chandra Mouli Tippala
Crew
The
Bhargavi
Rajasree
Vaibava
Sabreena
Dr Rajya Lakshmi
STYLE AT YOUR FINGERTIPS Perfect look lies in detailing and when you get into the details, having that perfectly shaped nails make a lot of difference. Clean, neat and shaped nails are the silent contributors of that perfect look. The city saw the launch of a one of its kind nail art and care spa, Lincy Nail Bar. It is located in Jubilee Hills. The store launch saw the extremely beautiful and lovely actress Ritu Verma. “I love this place and I know that the entire team is thoroughly professional. I can vouch for that because I got my nails done here and I am impressed by them. So, all you lovely ladies out there, I think you must try this place out for sure," said Ritu. It is now for the city’s fashionistas to take the cue.
SINDHU INAUGURATES KIMS LIVLIFE CENTER KIMS Hospitals, leading South Indian healthcare major, and LivLife Hospital, South India’s first international centre of excellence for bariatric and metabolic surgery, entered into an agreement to work as a single force in the field of bariatric and metabolic surgeries. This collaboration offers complex bariatric care to patients of all socio-economic levels. Ace badminton player and Olympic silver-medalist, P.V.Sindhu inaugurated KIMS LivLife Center. The occasion saw Dr.Bhaskar Rao, MD and CEO, KIMS Hospitals and Dr.D.Nandakishore, Clinical Director; Chief Surgeon Obesity; Diabetes Surgery, KIMS- LivLife Centre.
Miya ,Ratna & Avinash
Indira
Dr Deepti Chakkati
A UNIQUE COLLECTION Manepally Jewellers, one of the trusted jewellers of the city, launched an exclusive diamond collection, crafted with beautiful rare and responsibly sourced Forevermark diamonds at its store in Punjagutta. To showcase their stunning collection, a fashion show was held for the esteemed customers. The jewellery presented included a pair of stunning earrings, which made its way for the 91st Academy Awards. This one of its kind piece has oral motifs, which forms a unique heart shape design with dazzling diamond droplets. red | april-may 2019 | 08
Bindu Naidu, Rachana, Cass, Oli & Sabeena
Anoop Reddy & Jyothi
Jayesh Rangan & Ruchi
Ruchika Sharma
Srinivas Sampath
Mahender & Sneha
Sridhar & Panasha
FOR A NOBLE CAUSE The crème de la crème of the city had a gala time at the annual costume party held at The Westin. It was hosted by the Heal-a-Child Foundation to raise funds for the needy and underprivileged. Anshul Singhal bagged the best dressed male award for his Che Guevara look and Indu Vaidyanath won the best dressed female award for her head-turning Cleopatra look. The Greek Gods got the best-dressed group award. The team of Heal-a-Child ensured everyone had a gala time relishing delicacies and sipping cocktails. The event was a big success and raised more than Rs.22 lakh funds.
Sankalp
Aravind Ramachander
Rishita & Noopur
A TREAT TO THE TELUGU FLAVORS
Kiran Krishnamurthy & Aria
Nirmal Bagga
The Spicy Venue and Hyderabad Foodies Club came together to give a tribute to the forgotten ecstasy of Telugu festival celebrations. The event Telugostavam was held at Phoenix Arena and was an ‘only on an invitation,’ event. The guests were given a run through of the traditions and avours of food through traditional decoration, delicious and lavish menu dapped in Telugu recipes and more activities. The event was a great hit and it was a beautiful sight to see guests walk in traditional attire. The guests were seen having a great time. Tamanna Sherya
Dionne red | april-may 2019 | 10
Reema & Rajesh
Pradeep Roy Srilekha
Prasanna
LUXURY DRIVE Mahavir Auto held a sneak preview of the upcoming Mercedes- AMG C 43 4MATIC Coupe at Boulder Hills and Country Club. The event was a grand affair and the car stood true to the caption of the vehicle Born Bold. To complement the event, Mahavir Auto held a live screening of Formula 1. Guests were seen having a good time over the brunch and mocktails. Prospective clients were given test drives of the Mercedes- AMG C 43 4MATIC Coupe. A photobooth was set up with a huge cut out of Formula 1 car and Lewis Hamilton for the guests to make moments.
A NEW CAFE ON THE BLOCK Green Valley opened in Banjara Hills. The cafe promises a combination of delicious food and perfect relaxing ambiance. "I am a foodie & while designing Green Valley, I wanted to create a surreal and peaceful ambiance that would cater to all tastes and age groups," said Kautilya Kanumuri the man and brain behind the cafe.
A MOROCCAN CULINARY TRAVEL The North African beauty Morocco came alive at Food Exchange, Novotel Hyderabad Convention Centre, in a 10-day food festival. The celebration saw Chef Oumaima Bejja coming from the Pullman Dubai Creek City Centre. He, along with Gaurav Malhotra, Executive Chef, Novotel Hyderabad Convention Centre, curated the signature dishes. "It is a big treat for all the food fanatics,” said Manish Dayya, General Manager Novotel Hyderabad Convention Centre & Hyderabad International Convention Centre.
FITTING TRIBUTE TO BRIDES Malabar Gold & Diamonds, the world’s largest jewellery retailer, rolled out the 7th edition of its signature Brides of India campaign to add sheen to the celebrations and glitter of the wedding season. The campaign was based on the theme ‘Rituals’. An extensive array of aesthetically-crafted jewellery was on display. “This campaign is a tribute to the new-age bride and her sublime sensibilities. The concept is extremely uid and complements the varied moods of the brides across regions and communities,” said MP Ahammed, Chairman of Malabar Group. red | april-may 2019 | 12
Siddhi Idnani
Kalpana
Insha
Sharanya & Alkesh
Maya Nelluri
KALASHA’S SPARKLING 2ND YEAR Kalasha Fine Jewels celebrated its 2nd anniversary, offering No Making Charges on its special collection of diamond and jadau jewellery. Shikha Goel (IPS), Addl.Commissioner of Police and in-charge of She Teams, graced the occasion and inaugurated the bash. Actress-cum-model Siddhi Idnani, along with top models, displayed the pieces. Abhishek Chanda, Director, Kalasha Fine Jewels said, “We are here with our 2nd anniversary celebrations to offer the best for our customers.”
Abhishek & Sowmya Anjali
Aanya
Varsha
VBN CELEBRATES UGADI
Pavan & Sravani Abhishek & Sowmya
Srilatha & Murli Krishna red | april-may 2019 | 14
Kiran Gubba & Deepthi Gubba
Veeresh & Sonia
Venu Gopal & Parnika
To mark Ugadi, Hyderabad-based Vysya Business Network (VBN) held a grand celebration at SVIT Auditorium. Nearly 120 members of the VBN community, dressed in traditional attires, attended the event. Gubba Kiran, President, Emmadi Siva Kumar, Founder and Srikar Alapati, Apex Chairman, VBN, greeted the members. The trio said, “Ugadi marks the Telugu New Year and signifies new beginnings. We, the VBN family, are celebrating it with pomp.” Sharanya
Sapna & Shiv
THE BEAUTY OF DIVERSE FASHION
Soundarya Payal
Vishali
Bhargavi & Sruthi
RED
Trendz expo has earned a place in the hearts of fashion lovers, enthralling them with its unique concepts and collections. Trendz Expo, with the theme Vivah Collection, held a 3-day exhibition at Taj Krishna. The expo showcased exquisite saris & designer apparels, jewellery, bridal wear, half saris, lehangas, lifestyle accessories, home decors, kids wear, etc in 70 stalls. The expo saw fashion lovers in great numbers. "Renowned fashion designers and artisans from across the country presented products and apparels from Kolkata, Mumbai Bengaluru, Ahmedabad, Madhya Pradesh, Delhi, Hyderabad,” said organizer Santhi.
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Nishant Saboo
Meher
Kamini Saraf
Nikki
OF FASHION, FOOD & FUN
Swetha & Shailaja
Kishan Lohiya
MIND-BLOWING DISPLAY OF PORSCHE Porsche lovers were in for a treat as Porsche Centre Bengaluru displayed an array of Porsche models at Taj Krishna, Banjara Hills. The official partner, Saboo Ceramic Pro India, organised the show and even invited guests to be part of this amazing event. The crème de la crème of the city, dressed in their best, attended it, and had a gala time interacting with the Porsche officials. The guests were seen relishing a lavish spread of delicacies.
Meenakshi
Keerthi Reddy
Pretx, an exclusive lifestyle exhibition for youngsters, was held at Hotel Taj Deccan. The 3rd edition showcased lifestyle products of 50 exhibitors. As many as four Studentpreneurs from Oakridge International School put up stalls like Raveena’s World, Sneha Jain, Scented Summer Spray of Amulya Adusmilli & Niharika Bodla, Persia’s Jewellery Empire by Arissa Sur. “Pretx is a unique expo with a ea market vibe. A gala event where fashion, food and fun are packaged together, unlike anything the city has ever seen,” said Kamini Saraf of Fashion Yatra, the force behind the event.
Sona
Charan, Shana & Sunny
Vikram
Kkaanch Advanie
Ravindernath & Sail Amrutha red | april-may 2019 | 18
Vinita Pitte
Dr Sruthi & Dr Kalyan
Keerthi
Shica
Anjula
Priya Putta
Aria
SHAPING NEW LOOKS Gulnar
Sirisha
Esha Hindocha Purvi
Shapes Style Lounge, a salon and spa, opened its first outlet in Banjara Hills. The event was graced by actress Bhumika Chawla and other Page 3 socialites. Owner and founder Mosin Khan and India Head Namrata Srivastava were seen playing the perfect hosts. "Shapes is an absolutely stunning and state of the art facility. I haven't seen anything like this in Hyderabad and Mumbai and in fact, anywhere in India," said Bhumika. Mukta
Ashu Gowri & Vicky
Gunjal
Amarnath Menon & Tejdeep Kaur
MARKING A NEW BEGINNING
Avnish & Priya red | april-may 2019 | 20
Akitaa & Dharampal
Sanchita
The Telangana Punjabi Sabha, in association with Punjabi Seva Samithi, celebrated Baisakhi at Classic Gardens in Secunderabad. Members of the Punjabi Sabha were seen in large numbers celebrating their native festival in full swing in the City of Pearls. Artists like Neeraj Bakshi and Nidhi Rastogi performed and enthralled the audience. Dr.Rajinder Singh Saluja, President of Telangana Punjabi Sabha said, “It gives us great pleasure to bring all our brothers and sisters together one this platform & celebrate the festival like one big happy family”.
Bhoomi & Shilpa
Sadvi
Sangeeta & Archana
Sweety
TRADITIONAL GAMES GET A SHOT IN THE ARM Sangeeta & Archana, who have taken up a mission to revive old Indian games, showcased 101 games in a two-day exhibition held at Sapthaparni. The games, including Pachis, Ashta Chamma, Vamana Guntalu, Puli Joodam and Daadi, are made under the label Good Old Games. “Our aim is to help those youngsters who are hooked to digital games enjoy the fun of these games. These games teach players how to win with humility and accept defeat gracefully,” said Sangeeta and Archana.
Pallavi Bhandari
GRAND SCREENING
Prabjot Ajit & Vanitha
Abhinav & Maduri
Keerthi Reddy & Srikanth Naik
Shaheen
Harshit
Amit & Sruthi
Hyderabadis love cinema & when it is about a movie like Kalank, movie lovers are bound to be excited to watch it. Celebrating this grand cinematic experience, Karishma Jain hosted a screening for near and dear at GVK Inox. P3 couple Rajeev and Sonali Joshi said, “Movies are the best way to catch up with friends & the perfect getaway from stress.” The guests were seen dressed to the T and walked in with their baskets of popcorn to enjoy the movie.
Rajeev & Sonal Doshi
Anup & Koyal Chandak red | april-may 2019 | 21
Sushma Raj Thota
Gopi Krishna Kishore
Meghana
Kamini
Maya Patel
Disha
Amiksha & Diksha
Poonam
Reema
FOR YOUNG ASPIRING CHEFS Actor Nikhil Siddhartha launched The Culinary Lounge Impossible Chef Season 2 amidst loud applause from enthusiastic children, parents and who’s who of the city. Impossible Chef is a joint initiative of The Culinary lounge and more than 12 partners comprising Park Hyatt, Radisson, Children's Fine Art Gallery, Kidengage, etc. “It was a fun and interactive experience, and I enjoyed bonding with the incredibly talented would-be young chefs,” said Nikhil. The programme will culminate with a grand finale in June 2019, recognizing participants and benefactors with a certificate of excellence.
Bhrmu & Arjun
FOR A BRIGHT FUTURE Edmappers held its agship event Edgespire. The conclave provides a guiding platform for aspiring students with various opportunities, accessible in different streams in today’s competitive world. S.K.Joshi, Chief Secretary, Govt of Telangana and Jayesh Ranjan, Principal Secretary, IT and Commerce, Govt of Telangana inaugurated the conclave. Pooja Mitra, Director Edmappers, said, “The world of learning opportunities for millennials has opened extensively and students and working youngsters have unlimited options to reach their goals.”
Dr Anjali
Ruchi & Alok red | april-may 2019 | 22
Kamalika
Pooja & Bindu
Mehak
Leisure at i ts
I
f you are looking for a surreal and peaceful ambiance within the city that serves amazing food, then Green Valley is your onestop destination. Spaciously spread over three levels, it can accommodate 150 packs and has parking space for 25 cars. Nestled in Banjara Hills, Green Valley stands true to its name with various plants facilitating natural air flow. The seating space caters to varied customers as it has both dhaba-kind ambiance with seating arrangement in the open area and a group lounge seating with a projector. With such detailing in the interiors,
Green Valley
you can be assured of a feeling of relaxation the moment you enter this lovely place. Like the varied style of seating, the menu is also wide and different. It covers various cuisines like authentic North Indian food, South Indian tiffins, Andhra delicacies, rice bowl concepts, real fruit thick shakes, fish and chip exclusive outlet, Shawarma and Stone ice-cream, pizzas, Chinese. If you thought that's all about it, you are mistaken as it offers an exclusive range of continental starters and steaks. For coffee and mocktail lovers, we assure you, you would find it tad difficult to choose the
best. Complementing the menu, they have a wide range of entertainment options as well. They screen live matches and the much-acclaimed series Game of Thrones. There is a pool table too. Very soon, the place is going to be even more happening with screening of IPL finals, standup comedy and creating a platform of live bands. So, it is loud and clear that Green Valley can cater to all age groups and proves to be the best spot for birthday and kitty parties, gettogethers and corporate events.
Timings: 12:00 noon -12:00 night Contact no: 040-71326555 red | april-may 2019 | 24
g n i range u l l A R The as For onist
Q
uitting her well paid Infosys job, Harika started her label out of passion. Located at Padmanabha Nagar, the lavish Harika Studio is sprawled over 5000 sq.ft. While the ground floor houses the exquisite collection, the first floor is the workspace used for maggam and handwork. The label offers an array of women apparels- from ethnic and wedding wear, lehengas to ready to wear and more. Yes, it has it all. Complementing them, Harika also curates exclusive handloom collections. For all those who are
Fa
shi
looking for customization, the label offers designing services too. That’s just not it. The studio also offers men's and kids wear but only on a made-to-order basis. The USP of the store is its usage of pure, top-notch quality fabrics. If you are looking for an outfit made in authentic fabric, then Harika
Harika Studio
Studio is your destination. From raw silk, tussar to handlooms, you will find the studio creating designs in almost all fabrics. They have their own dying set up too. With such a wide range of offerings, the studio has been catering to the who’s who of the city and has its online presence spread across the country and in the US too. With an in-house team of tailors and karigars, the studio promises the best outfits in the prescribed budgets. So for those who are looking for a complete family fashion hub, the destination has to be Harika Studio.
Timings: 11:00am to 9:00pm (Open 365 days) Contact: 8121050125
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D O GO OD FO
ce n a i mb A L LFU U O &S
Nirvana Bistro
MUST-TRYS Tawa Pulao
A
greed food and music are soul stirring. And imagine if you could avail them both under one roof? Yes, for those who desire a leisure space that serves good food with soothing music, visit Nirvana Bistro. Located near Pedamma temple, this eatery is spread over 1000 sq.ft. and beautifully segregated into an open and closed zone. Walk into this space and cute dogs wagging their tales welcome you. The vibrant interiors reflect the bohemian culture. Bean bags and lounge chairs give that leisure seating experience. While the open space boasts of a huge wooden table, the closed zone sets the mood right. Paintings, books, board games and more- Nirvana Bistro tends to attract all age red | april-may 2019 | 26
Dragon Chicken groups. It serves a simple yet tasty menu. Amidst the different starters, main course and mocktails, you cannot miss out on their Sambar Rice/Chicken Sambar Rice served along with papad, crisps and classic buttermilk. During the day, you can spot many artists immersed in creative thoughts. As the sun starts setting, the place turns into a stage for musicians, singers, storytellers, etc. to perform and share their experiences on diverse topics. Yes, there is an enthralling event almost every evening. So, if you are a leisure lover or wish to work from a peaceful place, head to this haven. And a special message to artistesif you are looking for a platform to showcase your talent, visit them now.
Chicken Sambar Rice Timings: 11:00am to 11:00pm Contact: 9866371239
Shapes Style Lounge
Upping The
T
he quest to looking good is never-ending. Considering the stress and pollution we are surrounded by, the skin and hair are prone to a lot of damage. Luckily, the city has been house to many themed and high-end beauty salons and spas. Joining the bandwagon is Shapes Style Lounge, a high-end unisex salon and spa that promises you that perfect care and look. Located in the buzzing Hitech City, this facility is lavishly spread over 8200 sq.ft. It offers a complete range of salon, spa, beauty and makeup services which are complemented with an expert team who are masters of their job.
and makeup artist from the US. Feeling that with such expertise and high-end technology, it would be a pricey affair? Well, you will be surprised to know that this outlet offers all these impeccable services at an affordable range. Besides, their expertise lies in bridal makeup, haircut, makeover and skin care. Moreover, the products and techniques used promise long-lasting impact. The trainers are well-trained and provide customized services.
The spa has been awarded as the Best Bridal Makeup Salon in 2018. They are the only beauty salon in country to provide the best hairstylist
Considering the one common problem that people face is about the skin, this lounge offers an array of skin solutions
red | april-may 2019 | 28
Quotient that cater to a wide range of issues. The experts are capable of detecting the root cause and offer the best solutions. Shapes Style lounge boasts of a professional hair stylist too who assures that perfect ‘cut’. So, if you are looking for an international standard salon and spa experience for a rejuvenating session or a head-turning look, Shapes Style Lounge is the perfect spot.
Timings: 10:00am to 10:00pm | Contact: 7416000500, 8897806662
treat for
e e f f Co lovers Barista
must-trys Orange Velvet Cake
R
Smoked Chicken Sandwitch
Chocalate Excess
red velvet
emember those days when there was a Barista coffee shop at every nook and corner in the city to ensure coffee lovers don’t miss on their shot of coffee at any point of time? Yes, our very favourite Barista that has been serving the best coffee for many years is back to the city in a bigger and better way. Located in the IT hub, i.e. Kothaguda Hitech City, this coffee shop is spread over 1200 sq.ft. Enter the cafÊ and a strong aroma of coffee hits you. Aaahh, nothing like that! Besides the classic coffee menu, the place also offers quick bites like puffs, sandwiches and a wide range of desserts. It offers something exclusive for the ones who love coolers. Added advantage: If you are a gang of friends that has both coffee and tea lovers, Barista proves to be the best choice. Yes, Barista now offers a range of tea- from your classic masala tea to the exclusive Darjeeling tea. We must admit that the place is undoubtedly a perfect destination to take a break from work. All those who work during the US timings, fret not as Barista is there for you all through. Thus, coffee connoisseurs who have been missing the signature Barista coffee, have all the reasons to rejoice.
cup cake
Timings: 24x7 | Contact: 040-40190268 red | april-may 2019 | 29
Just Like That By Anju even on a daily basis. Considering Indo-westerns are suitable for a wide range of age groups, the studio proves to be a perfect destination for a wide clientele. And it has been attracting an audience from across the country. This contemporary fashion brand is spearheaded by Anju Jain, a self-made woman, who realized the need for a change in the traditional clothing style of women. Spread over 3000 sq.ft., the label houses an exquisite collection that reflects more of Indo western fusion wear. The collections are mostly made of organza, silk, moss crepe, georgette and chiffon. With a team of 17 people, one can be assured of impeccable designs, top-notch quality and on-time delivery. For now, the studio deals only in women wear, but soon plans to venture into menswear. If you are looking for something trendy with a tinge of tradition, pit-stop at Just Like That By Anju. Fashion lovers can share their requirements on https://instagram.com/justlikethatbyanju.
Try Wear Love
W
ith a strong emphasis on silhouettes, drapes and detailing, creations of Just Like That By Anju echo the mind of a modern woman. The signature looks perfectly pair international aesthetics with local indigenous craft techniques. Using premium quality textiles and timeless designs, the label creates designs that stand out. Amidst all the ethnic and traditional wear, Just Like That By Anju comes across like a breath of fresh air, bringing forth the right blend of Indo- western wear that can be donned on special occasions and Timings: 10:00am to 7:00pm red | april-may 2019 | 32
Loft
e u q uni y
r a e n c i n l e Cu eri
T For
hat
exp
D
ining has always been perceived as a soulsatisfying experience and now we have a destination that ensures to make dining a complete body, mind, and soulful experience. That folks for you is Loft. This restaurant has been launched by Zee5, which is known as one of the best entertainers with their digital series and movies. Spread over 4800 sq.ft., Loft creates a different world for the diners, offering a blend of good food, fun and gaming. The
moment you enter inside, its striking interiors are bound to mesmerize one and all. The seating, decor and lighting are classy and trendy. The space has been aptly utilised, setting up a gaming zone, quaint space that harbours books, selfie booth, smoothie cycle and many more such features that makes Loft perfect for all age groups. Besides all these major attractions, the VR sets and DIY corner are the main show stealers. The menu offers a wide range of dishes, drinks and desserts. From pizzas,
pastas, burgers, muffins to refreshing mocktails, the menu is a delight for all foodies. Yep, one bite‌just one bite, and you will be left asking for more, more and more! With such an awesome experience, we are sure you would want to visit this place now, now, now. The restaurant is buzzing with the who’s who of the city. So, book your table before you plan your visit to this haven for food lovers.
Timings: 9:00am to 11:00pm | Contact: 040-48580128
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HYDERABAD
Tradition on Execu ve Chef Pandu
I
t was always food that excited the brothers, Vinay Narahari and Vijay Reddy. This passion led them to
establish Ulavacharu in 2013. Hyderabadis vouch for the fact that the city’s culinary experience can be
timelined as pre-Ulavacharu and post-Ulavacharu as there were not many non-veg culinary options
except a few like butter chicken and chicken biryani. Ulavacharu opened doors to traditional flavours, presented in new and innovative formats. The restaurant offers 18 types of biryanis and 32 starters.
Quick bites
Koramnu Tandri Fish
red | april-may 2019 | 34
For fish lovers and also fish lovers who are diet conscious, here is a tasty & low-calorie dish- Korameenu Tandoori Fish. As the name indicates, it is made of Korameenu Fish. Though a bit costly, it is a popular and widely loved species. It is found mostly in the Bhimavaram belt. The dish is made in the tandoori style, using very less oil. So it is at once both tasty and healthy.
OWNER’S SAY We consider ourselves blessed to have been able to create such a dining experience. All recipes are picked from the age old traditions. But we keep innovating to create a better taste. The spices used are grounded fresh in-house. This uncompromising attitude has made us a favourite of one and all. We get a wide range of clients from politicians to stars. We often send our dishes to movie sets, on actors’ demands. It makes us feel good but at the same time it keeps us on our toes because our clients keep raising the bar and expect a lot more from us. So, we strive to meet their expectations. There are incidents when some demand a particular dishlike tandoori chicken or fish preparations. As the chicken and fish that we procure are not readily available, we cannot meet that demand. Our clients love food we serve so much that they don't mind waiting. In such situations, we have got the dish delivered at their homes. The journey has been extremely satisfying as our team also nurtures the same vision. Our chef Pandu and Balaram, never compromise on the quality and taste." VINAY NARAHARI & VIJAY REDDY
Godavari Roalavepudu
Fries are the best sides and the must-have dishes for all South Indian meals. Complementing this indispensable need is the crispy and spicy Godavari Royyalavepudu. Made from the best prawns sourced from the Godavari district, this delicacy resembles the home-made fries.
Raju Gari Kodi Pulao
An authentic dish for all you chicken-lovers! This is a dish that was born in the kitchen of Ulavacharu. Unlike the dum biryani, this is steam based and made in a cooker. The spices are a combination we worked out. It has become very popular after we launched this dish.
Pulusu, the tamarind-based side dish is a hit delicacy. Nellore Chapala Pulusu is a dish made with fish and the avours of Nellore and is cooked in earthen pots.
Neore Chapala Pulusu
Bamboo chicken is an authentic and traditional style of making tandoori chicken. The chicken is marinated in our inhouse special masala, stuffed into a bamboo stick and then cooked on the fire.
Bamb Chicken red | april-may 2019 | 35
Designer HYDERABAD
Deepthi Balagiri
e v
o L
Of & n
gn esi
D
io lata Po h s Fa By Swarna
a
ad
rag ap
th
I
t goes without saying that human’s love for apparels has been eternal. No wonder, there have been enormous forays by creative artists and craftsmen into the fashion industry. However, this field has seen many becoming successful overnight and finding it difficult to survive in this extremely challenging and competitive industry. Only designers who have been driven by passion have been able to make their mark. Deepthi Balagiri is one of them. A gold medalist in MBA Finance and HR, she has always been fascinated with colours and fabrics. Instead of opting for any other lucrative career, she created her label- Deepthi Balagiri. In a heart-to-heart conversation, the elegant lady speaks about how she designed her career in the world of fashion.
EXCERPTS The stage of ideation I believe in the maxim-‘Each day teaches you a new lesson’ and I must also add that everyone and every situation has something new to give you. So, I observe people around me, study their day-to-day lives and explore the lives of new
people when I travel. I also draw inspiration from our rich history. Creativity of our predecessors, who left behind such a great heritage, paves the way to new innovative concepts. This is a never-ending process. Ideation to implementation I am a perfectionist and I seek it everywhere- whether it is people or material. I instantly connect with such people. When it comes to the time frame, there is at least 2 weeks between conceptualizing and finishing. I need to connect at the very depth of either fabric or colour that is involved, if I have to create and curate a collection. Once this bond is established, the process of crafting a collection becomes very easy and joyful.
I never work with time constraint hovering over my head like a Domocle’s sword. I focus on the quality of the output. The shelf life A design survives till it is loved and appreciated. There is no dearth for motivation and I can churn out innumerable designs. Repetition is a total no-no & you seldom find the same designs in my collection. Of course, there are times when my clients urge me to repeat a certain collection or recreate a design. So, the longevity of a design depends on many factors. It is, undoubtedly, my clients who keep my label alive and popular by coming back to me again and again.
The bright side Everyday is my favourite day. Every time I curate a new collection, I imagine clients appreciating it. This gets me all energized. This store has never been a spot of trade, but a place of joy for me. It is a bliss to have happy clients. A satisfied customer is the best ad. The deal breaker It is important to understand the need of the customer. So, I prioritize, mull over and implement designs in accordance with the clients’ taste. I have fortunately not faced any conicts as we customise outfits as per their needs and wants. Creativity vs. commercial balance We always try to achieve it. The sale or
non-sale of products surprises me. But I don’t get upset. Instead, I get further motivated to create more stunning designs. That boosts my confidence. Social media impact It reaches us to customers and also a platform for many talented people to display their work. Now clients from across the globe contact me through it. Journey with weavers The first fabric that comes to my mind is usually from the weavers. They always stand up to my expectations. I have had the privilege of working with weavers at Mangalgiri, Gadwal, etc. The focus is on buying weaves at the best price rather than exploiting them.
Favourites Contemporary: Tassles | Model: Shilpa Shetty | Actor: Amitabh Bacchan Genre: Romance and history | Cut: Asymmetric | Attire: Sari | Fabric: Silk Colour: Since I love colours, I will say rainbow | Store: Sabyasachi
Words of wisdom I believe in the maxim- Work hard till you don’t need to introduce yourself. And this is my advice to newcomers as we have a cutthroat competition in this field. Love what you are doing, find your way to success and believe in yourself. The other side There is nothing much to say about it. Though I have been a producer of Laxmi’s NTR, I always call myself a designer/entrepreneur. It has been a great & different experience and I am happy with the way the movie fared. Balancing work and life This has never been difficult for me. I make sure I spend time with my kids and husband, besides managing my work schedules. I definitely have at least one meal a day with my family. That is what makes it perfect as they are also busy in their own lives. If you really like what you are doing and have clarity, you don’t have to make any extra efforts to balance varied tasks, it goes smoothly.
Tiny Cuts Fashion in 3 words Inspiration, innovation and statement Describe your style Colorful, comfortable and exclusive When women don your clothes, they should feel… Comfortable and unique If you could go back and tell yourself one thing before the start of your career, it would be… I am genuinely happy with what I am doing right now. So, maybe nothing.
Biggest fear with a new line The collection of Rolls Royce that I designed and before I released it, I was paranoid about whether my clients would like it or not. Craziest dress ever designed Different Titli print on saris Best work Titli collection Overcoming creative blocks Listening to music, shopping, relaxing and thinking again Muse fabric Organza
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HYDERABAD
Exploring horizons By Swarnalata Pothapragada
S
he hails from a family of first generation entrepreneurs, that has been a key player in the hospitality industry. Being the second youngest
in a large family of six siblings headed by father Mr.D. Appa Rao, Satya Pinjala, earned her Master’s degree in Public Administration with distinction from Osmania University before she set out on her
Satya Pinjala
entrepreneurial journey. Who said marriage holds back women from achieving excellence? She was married rather early, but did not give up on her dream and joined the family business which later led to establishing Shri Shakthi Educational Society, that has been providing quality education in the stream of hotel management.
I owe it all to the support and guidance of my family. I have gained such a good name that now I am popularly known as the first lady of club business.
The institute celebrates its silver jubilee. Befitting the moment, Satya talks how the experiences she gained over these glorious years, enriched her.
The entrepreneurial journey My marriage to Dr.Ramakrishna Pinjala opened an opportunity for me to travel, move to the United Kingdom and start a family. But my desire to serve the country brought us back to India. My elder brother, D.V.Manohar, an entrepreneur, encouraged and supported by our parents, took upon himself to form the parent organization, Shri Shakti Resorts & Hotels Limited. Family World Club, a part of SSRHL was established in 1990. I was entrusted with the responsibility of running the Family World as its Director. Treading very cautiously on this unfamiliar ground, I quicky learned the varied nuances of business. red | april-may 2019 | 40
I started a unique concept, Family Recreation Centre to overcome the stigma attached to clubs. Shakti Resorts & Hotel Limited opened the popular Ramada Manohar, Airport Hotel. Alongside, I had the opportunity to shoulder the responsibility of setting up the 5 star hotel. The first step As we surged forward in the hospitality industry, we always wanted to do something in the field of skill development. The foundation of Shri Shakti Educational Society was laid when the government announ -ced its decision to open education to the private sector.
We realized that this was the ideal way to train manpower for our hotel and the industry alike. We started with the first batch of just 30 students and a faculty of six members. We enjoy the distinction of being the only institute attached to a star hotel. It successfully operated degree and short courses & is affiliated to Osmania University. The National Council for Hotel Management under the Ministry of Tourism, Government of India, invited private parties to join in skill development. We, at Shri Shakti Educational Society, grabbed the opportunity. NCHMCT accepted our application. A separate Institute was established as Institute of Hotel Management – Shri Shakti and became the only private IHM in AP and Telangana.
Thus, we now have two separate colleges in Hyderabad that take more than 350 students per year.
has led to setting up of new institutes offering different courses and programmes. However, we have many advantages –
1)
a)
2)
Shri Shakti College of Hotel Management (Affiliated to Osmania University). Institute of Hotel Management – Shri Shakti (Affiliated to NCHMCT, Noida).
b) Centrally located c)
Formidable faculty team of over 35 members with a good experience in industry & teaching
d) Excellent infrastructure e)
Memoirs We faced numerous hurdles. The initial years were tough because the student intake was very limited. We continued with determination, keeping our focus on quality education. As we have been in the hospitality industry, we knew that the industry is growing and there would be a huge requirement of skilled people. Our alumni are our brand ambassadors. Our institutes are recognized for excellence in education and awarded as Best Hotel Management Institute by the State Tourism Department and in the reputed Competition Success Review as the leading Institute of Telangana. Now we are having a year-long silver jubilee celebrations.
25 years of experience in the field
Strong alumni base.
Our focus is on the student who is the future hotelier and responsible citizen. Quality is our forte, and no stone is left unturned to achieve holistic development of each individual. Education now and then Earlier, with limited institutes, very few students got the opportunity to pursue academic degrees and the streams were very generic. Now with the boom in education, we have an advantage of more children pursuing their dream of education. With numerous specializations and offbeat courses available, the youth today have innumerable options at home and abroad. Students now and then Students are always students. Well, I must say the Y generation we deal with right now is much smarter,
Tides of change Over the years, a lot of new courses have forayed into the field. One such addition being Hotel Management and we see institutes mushrooming in the city. The growing popularity
confident, talented and socially aware. Their creativity, innovative ideas and risk taking capacity are amazing. It's interesting and challenging to keep up with this generation. The impact of the digital wave Positive to a large extent as there is so much information available at our fingertips. Digitalization has not only shrunk the world but also our classrooms. We must help students to utilize this boon in the most effective manner. The power of women I believe with the qualities women possess, they any day make better administrators and entrepreneurs. Also, I feel gender is no criterion to achieve success. If you have the passion and determination to achieve your goal, nothing can stop you. Way forward As we are well established in Telangana, now it is time for us to spread our wings to other states as well, starting with AP. We feel we need to establish a new college to meet the demands of this state. Considering that there is a lot of scope for tourism in AP, we believe that students would also get good job opportunities.
MY FAMILY, MY SUPPORT SYSTEM
Honours
My husband Dr.Ramakrishna Pinjala has excelled in the field of Vascular Surgery. My daughter Dr.Nikhila is pursuing her super specialty and is a budding Vascular Surgeon. My son Ravi Prakya is on the way of making his mark in the digital industry.
•
Vocational Excellence Award from Rotary Club
•
Top Director of Leading Institutes of India Award from the acclaimed Competition Success Review.
Shoot by Dinakar Pamu
red | april-may 2019 | 41
Preeti Adusumilli
HYDERABAD
eve
All that is not
healthy By Swarnalata Pothapragada
A
post-graduate in Community and Public Health Dentistry, she was an extremely simple and studious girl. It was nothing
short of a leap into the unknown when this doctor with a successful career, took a plunge into the world of business. Whatever path she follows or whatever she does, she has to stand out. That is the story of Preeti Adusumilli who started her own range of spa and salon after a deep research. Turning into the master franchise owner of Camille Albane, she set out with a mission to make skin and hair care industry safe and healthy. Here, Preeti talks about her perception of love, life and looks.
Bookworm I hail from a family in which my father Mr.K.Jagannathan was the only person who was highly educated. He worked as the Chief Engineer at the metro waterworks and also served in the Jayalalitha Cabinet. Adhering to the trends and traditions of those days, my father wanted me to become a doctor and I was ďŹ ne with it. I too nursed a dream of pursuing MBBS and treating people. I was all through a topper in academics. A new dimension After earning PG degree, I joined Apollo, Chennai, and a few other reputed hospitals. Eventually, I moved to Hyderabad and took the paradigm shift to the world of business. I believe that
red | april-may 2019 | 42
prevention is anyday better than cure. That precisely was the reason why I chose Community and Public Health Dentistry which primarily focuses on identifying the possible dental problems and curing them. With this mindset and with an interest to become an entrepreneur, I oated my own venture. My husband Mr.Sunil and I have been in this industry for the past nine years before we decided to collaborate with Camille Albane. Destiny conspired decision My husband and I were on a cruise in Southern Europe when we accidentally saw Camille Albane. In fact, that was the time we were mulling over various options to start our business
venture. We wanted to start
of backend work made us confident enough to
on your skin and scalp, immediately
something in the beauty industry
proceed with our plan. At Camille Albane we
seeps into your blood. No wonder
that would be more organic and
propagate what we believe - ‘Feel healthy to look
that using too much of cosmetics is
safe. My husband, who is an
healthy’. We were sure that we would make a mark as
one of the possible reasons for
oral cancer expert, too had been
people have become more conscious and prefer
cancer. The mantra is keep it healthy
extensively working to identify
organic and natural products over others. All the
to look good. Allocate 2-3 hours a
chemicals that harm our skin &
products that you see at the salon and spa are
month for yourself- to get your face a
health. When we walked into the
directly imported from the brand and are available at a
good facial and your hair a good
Camille Albane spa, we were
comparable price.
wash. This is to ignite your pressure
surprised to see the kind of work
points which in turn enhance the
they were doing. We instantly felt
Since many cosmetics are proving to be harsh on and
blood ow in your body and brain.
a connect. We realized that
harmful to the skin and hair, the Indian government
This ultimately makes you look hale
Camille Albane was doing what
plans to make it mandatory that all the products have
and healthy.
we always wanted to do. We
to be approved by FDA. But we thought about this
went through their products and
much before. Therefore, all the products that we use
Making a mark
it was like a Eureka moment for
or display at the salon are FDA-approved. It took us
Word of mouth is the best marketing
us. We decided to collaborate
nearly 8 months to complete the process. Our hair
tool. Thanks to Google, people these
with this brand.
and skin services are aimed at making them healthy.
days do their research before opting
My team is trained by experts from the parent firm.
for any brand. It gives them all the
Spade work
details and facts. We have been
We were back from our trip and
The mantra
we started researching further
I believe in the minimalistic use of beauty products.
about the brand. I still remember
I propagate it professionally. It is understandable
how hard my husband worked
to apply basic makeup but overuse of cosmetics
on the project. It was like he was
should be avoided. It is better to focus on regular
CURING IS BETTER THAN
working on a research paper.
maintenance of skin and hair, rather than dapping
CONCEALING. THEREFORE, THE
He used to sit night after night,
them in beauty products because what you apply
FOCUS SHOULD BE ON
silently doing our work and our
analyzing the facts and figures.
HEALING YOUR SKIN AND HAIR
Camille Albane is a brand that
ISSUES NOT ON HIDING THEM
deals with beauty products which are purely organic & 100%
UNDER BEAUTY PRODUCTS.
skin and scalp-friendly. Since its inception, it has been the official beauty partner for Cannes Film
services and products speak for
Festival. Once the decision to
themselves. We never misguide our
associate with Camille Albane
clients. For instance, a client had
was made, we started communi-
come complaining about dandruff.
cating with the main brand. It
Our experts checked the hair and
has been a long journey of
told that it was a simple case of
understanding each other before
akes due to dryness of the scalp. All
the association got official.
that was needed was an application
The game changer
of coconut oil and a head-bath which
When we were setting up the
she could do it at home. Our honesty
salon, we knew that the city
impressed her. She is a frequent
market was filled with many
visitor for her regular spa services
established salons and spas &
now. I have clients coming from as
we also knew they would keep
far as Uppal and Gandipet.
popping up like mushrooms. However, the nearly three years Shoot by Dinakar Pamu
red | april-may 2019 | 43
marrying Sunil has been the best decision of my life
son, when he calls, the first thing he asks is, “Are you busy, can we talk?” If he senses I am busy, he simply
My family my support system
cuts the call. You may be highly
I have two children, daughter Jahnavi
successful, but you must have a
and son Charith. Behind every
family to fall back. Touchwood, I have
successful man, there is a woman,
a wonderful family.
behind every successful woman, there are many men standing in
My persona
support. I acknowledge all of them,
I am simple, fun loving and I love
especially my husband, who stood
traveling. Despite all the work
by me when we started this venture.
pressure, my Sundays are reserved
Many a time, when I was not sure of
for the family. We go on two to three
a decision, he helped me out. My
vacations per year. I enjoy interacting
father encouraged my decision. My
with people. I believe in giving my 100% . I believe in my strengths is in slow yet sustainable growth. Way forward We are planning to expand across
My team, my strength
the city and later across the country.
Be it any industry, it is important to
The plan is to have 15 centers across
have the right talent/skilled team. My
covering Hyderabad, Vizag, Kerala
team is well experienced & trained.
and more. I also plan to start my own
Once employed, they get further
academy to train our manpower. Of
trained under the experts who come
course, the trainers will be experts
from the brand. I have people who
from the brand itself.
have come from all over the country. They come with a belief that it’s a good place to work & that it would offer a bright future. So, I feel responsible for them and want them to grow financially and in terms of knowledge. Recently, a member fell ill and left for his house. That made me realise that I must make it mandatory for all the team to have health insurance. I give them a healthy work environment and
HER THOUGHTS
make them feel secure. • A simple love story
Women need not be empowered. Just let them be how they wish to be. That's true empowerment
I met my husband Sunil Adusumilli during my UG programme. He was
•
My daughter once asked, “Why do women need
my senior. We met, fell in love and
reservations, we could find space for ourselves with
got married. My dad too instantly
our abilities.” I truly believe it too.
agreed. The fact that my husband was highly educated and hailed from a family of doctors, must have done the trick. On a serious note, I feel red | april-may 2019 | 44
•
Don't let anyone else tell you what your worth is. Women must believe in themselves and success shall follow.
Fashion
T
wo besties, with a desire to start an unconventional fashion hub, laid the foundation of By The Threads, oneof-its-kind multi-designer store in the city. This spacious store, with lavish interiors, houses an exquisite collection from both national and internationally acclaimed fashion designers. Here, we are in a conversation with the duo- Divyakanth and Raamz, who speak about their friendship and how they created By The Threads.
HYDERABAD
Divyakanth & Raamz
bo
nd
s
Thread that
No two ways about it: Divyakanth A pakka Hyderabadi and a hardcore entrepreneur- that is Divyakanth. With his father and two brothers helming their businesses successfully, it was but obvious that Divyakanth oated his own enterprise. Being creative at heart, he has naturally chosen the fashion industry as the path and established By The Threads, a multidesigner store. Formative years I pursued a Masters in Business Administration in Hyderabad. With the ambience at home all about trade, I need not look anywhere else for inspiration. I wanted to be successful like my father and brothers. At the same time, I needed to carve out my own special niche and have my own unique venture. After pursuing my masters and attending cultural exchange programmes in London and Dubai, I gained confidence to
BFFS By Swarnalata Pothapragada
launch my own brand. The plunge Fashion industry always fascinated me. The plethora of options and opportunities it throws open for a person with creative mind and heart is mind boggling. The infinite platform can accommodate any number of brands that are unique. A well-worked out concept can leave customers enchanted and spellbound. Hence, I knew, right from the beginning, this was what I wanted to do. No second thoughts about it. Fortunately, I found a perfect cohort in Raamz. So, when I thought of starting on my own, I felt he is the best person to partner with. This might sound like attering a good friend. But I just cannot help stating it again. He has redefined and redesigned fashion in the city.
The process To oat this new facility, we had to mull over a lot issues and take decisions. We had to face a number of dilemmas too. We were ooded with many ideas, often confusing us and making us wonder which one to pick up. Choosing the right locality for our outlet was the most difficult part of the entire process. We planned to open the store on Road No.10, which is known as the designer street of the city. Initially, there was a little friction and apprehensions about these issues. But now when we look back, we note with great delight that the decisions we took and the efforts we have put in are right. We wanted this to be our special place. Our passion and love for work oozes out of every nook and corner. They can be felt all over the store.
Building a brand We hold our customers in high esteem. So, obviously we give priority to their point of view. We also want them to recognize our place as the one where options galore and as an outlet that gives them 100% satisfaction. We want our customers to know that they chose the most successful designers of the country. By The Threads never fails to surprise its customers with its offerings in every genre - right from bridal to couture, prêt and luxury, exquisite wear to Indo-Western and casual wear for the summer. The name itself emphasizes that it is always about the detail. Each piece is woven together, one thread at a time, without ignoring any element. Our customers can be sure of any attire they pick up from our outlet and wear it with great confidence.
Breaking through the competition Without competition, the game would be boring. This field evolves rapidly, so only competition can help us stay focused and updated, and keep our creativity perennial. By The Threads can compete with any rival because its unique styles, patterns and designs.
analyze each other’s opinions, weigh pros and cons, & the issue gets resolved. If the issues arise are just between business partners, there is a possibility of split. But we have been friends even before we became partners. So we know each other’s thought process.
Work share There aren’t any set roles. Basically, I manage the store and Raamz guides me with his experience. We don’t divide the work per se, we work hand in hand.
Way forward Our motive is not just to build a brand that brings fame. We want to ensure that everyone’s efforts yield results. Raamz, I and everyone in the team make our best efforts and all of us should be rewarded accordingly. Stakeholders and customers should leave our store with great satisfaction. We should always be on the top of their list. That’s the brand I want to build and that’s the mark I want to establish.
Handling disagreements We speak to each other without any filters. We do at times differ on issues. But since the brand is bigger than both of us, we set aside individual opinions and go for what is best for it. We
Our tie up is seamless: Raamz
R
aamz and Chandrika has been a name to reckon in the
city’s fashion arena. Since the launch of the flagship
store, the label Raamz has been widely appreciated by
the fashionistas. However, driven by a passion and to create fashions of high standards, Raamz joined hands with his bestie and became an inseparable part of By The Threads. Fashion designer turns entrepreneur I am different from others in my field as I don’t fall for the latest trends and designs. My mind seeks something unique. So, I began to curate my own designs. People love my work. I am greatly benefitted by my association with veteran actor Jagapthi Babu, who had recently started his second innings in films. I have always believed that talent alone cannot bring you the money. It needs to be perfectly complemented with a business mindset to be successful. Jab we met I have known Divyakanth for a long time. The way he perceives the market and his strategies is amazing. Nothing can be more exhilarating than working with someone who has extraordinary ideas. He has great passion and dedication to make any project successful. red | april-may 2019 | 47
The first thoughts We had many plans but lacked clarity over execution. But by and by everything started falling into place. We started implementing our plans perfectly.
Handling disagreements Sometimes he relents and sometimes I do. We both know that it’s tough to be correct all the time. So, we accept each other opinions and move on.
Building a brand By The Threads is all about the collection. We work with various designers. But some pieces are exclusively curated by By The Threads. Sometimes, Chandrika and I create some pieces for it. We keep adding to our range. Our store gives a platform for aspiring designers to display their creations and more visibility to the seasoned ones.
Raamz Vs By The Threads Since its inception, my store Raamz has been exclusively for men. Raamz has impressive number of loyal clients, who often ask me to start a line for women. So, for them, By The Threads is the one-stop hub . So, there is no conict of interest.
Work management We are involved in everything. While Divyakanth comes up with better designing ideas, I actively participate in building the brand and strategies.
Way forward We want to reach the top. We first want to establish the brand in Hyderabad, and once we garner a good response, we will spread our wings pan India. This shall happen soon but the priority now is to be the number one in the city.
Shoot by Dinakar Pamu
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