Red may 2016

` 50/MAY - JUNE 2016 VIZAG

TRADE

PURNA CHANDRA RAO WORSHIPS EARTH His realty products are a class apart

GENX

SIVAKUMAR SHOWS LIGHT He runs eye hospitals with great vision

EVE

GROOMING MADHOO

Invaluable addition to beauty quotient

SCOPE

RISING STAR

Roshini illuminates centre stage

SIZZLING HOT HEBAH

FOCUS

SUBBA REDDY BRINGS SUNSHINE The properties bask in fortune glow

RNI: APENG/2011/38387 | POSTAL REG. NO. VSP/177/2014-2016

LIFESTYLE PERSONALITIES CINEMA FEATURE LUXURY GADGETS REVIEWS FOOD PARTIES

ONE STOP FAMILY STORE

l a n o i t a S SALE

IALS R E T A ESS M

•

S • DR E E R A S •S G N INGS I H T S R I I N H R • FU GS • S S N I Y T O I T U S EAR • W S D I K

MVP DOUBLE ROAD, ISSUKATHOTA, VISAKHAPATNAM - 16. PH: 0891 - 2766363

RedFocus His properties bask in the sunshine and bring good luck to the owners. We learn how Mr.D.Subba Reddy, Managing Partner of Surya Real Estate Developers, does it.

44 Red Eve She is natural and beautiful, with aesthetic sense; Madhoo Varma runs her salon and grooms the beauty-conscious denizens of the city.

48 Red Genx Giving vision to others and safeguarding, is the mission he has taken up. Siva Kumar Reddy talks about his strategies and plans to make it big.

Red Haute Spontaneous and high-spirited Hebah is out to entertain the audience, acting in different genres of movies. She knows how to rise above the clichĂŠ.

52 Red Trade He worships Earth & he develops dream abodes.

Poorna Chandra Rao, MD, Bhoomatha Real Estates and Developers gives his business tips.

56 red | may 2016 | 12

VIZAG

DEVALLUS HONOUR ROSAIAH Marking the completion of 9 years of Fortune Inn Sreekanya, owners K. Devallu and his sons Gurumurthy and Gurumurthy Gupta organised an event and got Tamil Nadu Governor K. Rossaiah to inaugurate it. Incidentally, it was Rossaiah who inaugurated the hotel at its inception. Gurumurthy, MD, said that the occasion was to express their gratitude to Rossaiah who has been providing mentorship and guidance to the family. The meet started with the welcome speech by Prof.Balmohand Das. K. Sampath’s speech was the fitting finale to the event. Minister Ganta Srinivas, MLAs Palla Srinivas and Bandaru Satyanarayamurthy, Former MLA, Penudurti, Tippala Gurumurthy Reddy, Tippala Appa Rao, Pydah Krishna Prasad, Kankatala Mallik Mattapalli Chalamayya and family, Venkanna Gangadhar TMT Nagesh, AS Steels, M.Venkatrao, R.Venkateswar Rao, D.V. Somayajulu, G. Sambasiva Rao, Ramana Reddy, Chinababu and red magazine CMD Chandu Tippala were present at the event.

STATE YOUTH POLICY DISCUSSED CII-YI Visakhapatnam Zone in association with Department of Youth Affairs- AP govt. organised a “Roundtable Discussion on State Youth Policy - Andhra Pradesh”. The session was addressed by L.V.Subramanyam, Spl. Chief Secretary-Sports & Youth Advancement, Dr.N.Yuvaraj, Collector, Komal Kishore, Special Commissioner-Youth Services & MD APSTEP, Neeraj Sarda, D.Tirupati Raju. The workshop stressed on taking inputs from all stakeholders on the youth policy of Andhra Pradesh.

BNI LAUNCHES FUTURZ The launch of BNI Vizag’s sixth chapter was a grand affair.

Named as Futurz, the new chapter saw as many as 30 members installed. Around 60 people attended the meet which took place in Green Park Hotel. While Pavan Potluri was chosen as the President, Sudhir Choudhury was selected as the Vice President for Futurz. Kalyan was vested with the duties of Secretary and Rajesh Baisya and Sunil Choudhury were selected as Directors. KVT Ramesh, Executive President, BNI was present at the event.

VIZAG

ORANGE TINGE TO HOME DECOR Giving Vizagites yet another option to choose from, Orange Home Decors & Furniture has opened its facility in Dwarakanagar. Mavuri Venkata Ramana, Chairman, CMR cut the ribbon and inaugurated the outlet before wishing the owner of the outlet, P.B.V.S.Ch. Srinivasa Raju alias Nivass Varma all the best for his new venture.

Chairman CREDAI K.Rama Krishna Rao lighted the traditional lamp. The first purchase was made by Satish and his wife. Speaking on the occasion Nivass Varma said, “Our exclusively designed products would push the quotient of home decor several notches up and the customer’s satisfaction is our prime objective.”

SUN CELEBRATES IYKYA-2016 Sun International celebrated its annual sports meet "IYKYA2016". On the Day one, it had a resplendent opening ceremony at Port Stadium. Its CMD, Sirkanth Jasti and ED, Asha Jasti released birds and balloons and declared the event open. The meet included 200 and 100 meters race, lemon & spoon and needle & thread races, high jump, long jump, badminton for boys and girls, rangoli contest for girls. Students and staff members participated in all these competitions with great enthusiasm. “Games give you a chance to excel, and if you're playing in good company you don't even mind losing because you had the pleasure of the company during the course of the game," said Srikanth. He also conveyed special thanks to Beno for helping to execute the march-past.

red | may 2016 | 16

VIZAG

LAKSHMI HYUNDAI OPENS ANOTHER FACILITY One of the most trusted Hyundai dealers, Lakshmi Hyundai has opened another facility. This time, it has increased its reach by coming up with a grand place in Gajuwaka. This Showroom is owned by Kambampati Ramamohana Rao (Special Representative of the Andhra Pradesh Govt. in Delhi). The inauguration function had bigwigs gracing the occasion. This new facility was inaugurated by G.B.Lee (Zonal Manager Hyundai Motor India Ltd., South Zone) and workshop inaugurated by M.A.Saleem Ameen (Regional Sales Manager, South Region -2). The Guest of Honour, Palla Srinivasa Rao MLA, Gajuwaka constituency attended the inauguration besides many other dignitaries.

red | may 2016 | 18

VIZAG

NEW RENAULT UNVEILED The next generation Renault Duster with new features entered the city market. The stylish vehicle with improved design and world class safety and security equipment, was launched amidst the cheers of huge crowd of customers at Viswarupa Automotives Private Limited, Industrial Estate. Director Sushanth Tummala handed out the keys to the first buyer Narendra Jain. Its engine capacity is 1500 CC to deliver a mileage of 19.86 kmpl under the test conditions. It has been priced at Rs.1.25 lakh cheaper than its closest competitor Hyundai Creta, said Sushanth. The new Renault is available in 6 colours.

SWATHI PROMOTERS’ GESTURE

GREENDALE ON A HEALTH DRIVE WITH ANJALI World Health Day was observed on a grand scale at Greendale-The Complete International School. It chose Diabetes - Prevent, Treat, Beat as its theme. Greendale management organised a health talk by Anjali Dange, a nutritionist & founder, Starlite Wellness, to address the children. Children were seen eagerly participating in the session and understanding diabetes and the five steps to prevent and manage it. The idea is to pass the message to these young minds, who, in turn, can take it to their families and society. Besides this, Anjali also advised the children to follow balanced diet and educated them on the activity pyramid to stay fit, healthy and energetic.

Swathi Promoters Pvt. Ltd. has taken an initiative to serve people to combat the summer heat by setting up water points (chalivendram ) at various places in the city which will be run till May end. Through these outlets water and buttermilk are served to people throughout the day.

Collector Dr. N.Yuvaraj, MLA Velagapudi Ramakrishna Babu, Deputy Commissioner, Customs & Central Excise Ramnath Reddy, RTO Venkat Reddy, Swathi Promoters Pvt. Ltd Chairman Medapati Krishna Reddy and MD Ramesh Reddy inaugurated the outlets, one each at various localities. ED Suresh Reddy, Branch Heads, GMs, DGMs, AGMs and other staff, besides Lakshmi Swathi were present at all the events.

VIZAG

RALLA BELLA STEPS INTO SENIOR EDUCATION

A NEW TWIST TO YOGA Age Hot Yoga, a unique health facility was launched at MMTC Colony in the city on 21st April. Inaugurated by Devi Upasakulu Ailuri Prasad Deekshitulu, this facility pioneered a new trend for the first time in the state. “It is a latest trend of modern yoga,” said Managing Director, A.Ramadevi. She further explained that it is one of the most popular and faboulous health concepts in western countries.

Of late, it has gained quite a lot of popularity in India, especially in the metros.

Ralla Bella International School has now grown bigger by opening its facility to cater to senior school. In a glitzy awards function of the school, the founder and principal, Subha Dalai, announced the good news. She also threw light on unique features of the upcoming facility in MVP. The event which was held at Novotel Visakhapatnam Varun Beach was attended by the enthusiastic parents of the students as well as many elite from the city. Scintillating performances by the students enthralled the audience.

Dr. Suman Kalagara, MD, Vijaya Medical Centre, was the chief guest for the event.

VIZAG

SATISH’S MIRRORS UNVEILED It was yet another Ugadi inauguration. On the auspices day Satish of Spikes has opened yet another facility The Mirrors, a family Saloon and Spa in Seethammadhara. Former MLA of Pendurthi Tippala Gurumrthy Reddy and former MLA of Parawada Gandi Babji cut the ribbon and declared the men section open while Malla Aruna Kumari of Welfare Group inaugurated the ladies’ section. M.V.Ramana of CMR availed the first service and Vijaya Kumari, Executive Director of red magazine availed the first service in the ladies’ section. Prominently present at the event were Ram Kumar of Tummidi brothers, Seshu Babu and Kiran of Vihar, Ramana of Sri Chaitanya and Thirumalaraju Teenmurthy.

red | may 2016 | 24

VIZAG

A GRAND BAISAKHI CELEBRATION The City Gurudwara at Seethammadhara sported a festive look, as people geared up to celebrate Baisakhi, which also marked the Punjabi New Year on 13th April.

The celebration started two-days prior to the day by continuous recitation of Guru Granth Sahib. It was followed by Shabad Kirtan which continued till 1.00 pm on the ďŹ nal day. Thousands of devotees thronged the venue for all three days and took part in community service. People from different communities came in huge numbers to get the blessings of Guru Granth Sahib and partake in the Baisakhi special langar (lunch).

red | may 2016 | 26

VIZAG

KANKATALA DOES IT AGAIN Kankatala Group, a household name in the region for seven decades, has opened the ďŹ rst of its kind store in the city.

Inaugurating the outlet, Tamil Nadu Governor K. Rosaiah appreciated CMD Mallik for creating a business empire by his shere hard work and dedication. The store spread over 2,500 sq ft at Dwarkanagar brings latest fabrics from all over the country to the city. Prominently present at the event were Shravan Kumar of Shravan Studio, Hyderabad, CMR Group Chairman Mavuri Venkata Ramana, Pydah Educational Group Chairman Krishna Prasad, Vaibhav Empire Pvt. Ltd chairperson Mallika and many others.

red | may 2016 | 28

red | may 2016 | 29

VIZAG

YARLAGADDA HONOURED The eminent literary figure and former Rajya Sabha member Padma Bhushan Prof.Yarlagadda Lakshmi Prasad was honoured at an event organised by the eminent enterprises of the city- Vaibhav, Kankatalaa and Pydah. Talking about the event Pydah Educational Institutions chairman Krishna Prasad, said, “It is our privilege and bounden duty to honour Dr. Yarlagadda as he is the first Vizagite to be given the prestigious Padma Bhushan award.”

Responding to the felicitations, Dr.Yarlagadda said that he would cherish the love and warmth of Vizagites. R.Venkateswara Rao, M.Venkata Rao, Balaji, Rana, Umamaheswara Rao, J.V. Prabhakar Rao, Palla Srnivasa Rao, Vatti Vasanhth Kumara and D.V.V.S.S. Somayajulu were prominently present.

BLACK MAGIC SEASON 2 ENTHRALS Antarmukha society for creative art and culture organised a 4-day charcoal sketches exhibition BLACK MAGIC Season 2 by Naresh Babu Ayyalasomayajula at the Rajiv Smruti Bhavan. Prof D.V.Ramana, Principal NBM Law College inaugurated it.

Dr.Shiv Kumar, the grandson of legendary artist Raja Ravi Verma graced the occasion.

The highlights of the exhibition are the appropriation art of Mona Lisa by Da Vinci, tribal lifestyle, The art is up for sale at the recently launched Art Gallery. Contact 9885288118/apriyanaresh@gmail.com red | may 2016 | 30

VIZAG

RED PUTS ITS BEST FOOT FORWARD “We make a living by what we get, but we make a life by what we give.” Realising this, red magazine has taken up its social responsibility in a big way calling it RED ON A MISSION. Firmly believing that entertainment can also be a plank for welfare activities, the magazine has chosen screening the new films to raise funds that are used to render help to the underprivileged. “This is an initial step in a row of welfare activities I am taking up in the coming days, ” declared CMD Mr.Chandu Tippala.

FIRST STEP WITH SARDAR On auspicious Ugadi, red screened a charity show of Pavan Kalyan’s Sardar Gabbar Singh at Inox,Varun Beach. Prior to the film show, an event was held in which 14 wheelchairs were distributed to the needy and differently abled children.

Commissioner of Police Mr.Amit Garg, GVMC Commissioner Pravin Kumar, VUDA Vice-Chairman Dr.T.Baburao, former MLA of Pendurthi Mr.Tippala Gurumurthy Reddy and Kankatala CMD Mr.Mallik, Kanthi Pictures, MD Mr.N.R.K.Reddy, graced the occasion. Mr.Chandu honoured the sponsors Mr.B.Raghu, CMD, Body Park, Mr.Krishna Reddy, Chairman, Swathi Promoters Pvt.Ltd, Mr. Rama Krishna Rao, MD, Opel Constructions, Mr.P. Nagabhushanan (Chanti) CMD, VRK Silks, Mr.G.Srinivas Raju, Chairman, Kshetraa, Mr.N.Viswanath, Chairman, Gokul Viswas Group. Dr.Meenakshi Anantram compeered the event managed by Razzmatazz.

red | may 2016 | 32

red | may 2016 | 33

VIZAG

SARRAINODU FOR CHARITY Quickly following its first CSR step, red screened Sarrainodu on 22nd April at Inox, Varun Beach and gave away crutches and wheelchairs to differently abled people.

MP Dr. K.Hari Babu, VPT Chairman Mr. M. T. Krishna Babu, former MLA, Pendurthi Mr.Tippala Gurumurthy Reddy and Inox Leisure Ltd GM Mr.K.Ganesh Babu, were the guests of honour. Mr.Hari Babu commended the magazine’s endeavour to reach out to the underprivileged. Mr. Krishna Babu said the welfare activities would take the magazine to a higher level. Mr.Gurumurthy Reddy said that red had dispelled all his initial apprehensions and made him proud. Mr.Ganesh Babu said that he was happy that his theatre was chosen for a noble welfare activity. Mr. Chandu said that he now knew the pleasure in giving it to the society, especially to the less fortunate children.

“I am particular about extending help to the children with special needs because by making them self-reliant, we will not only help them lead a dignified life, but also will help them become useful citizens.” The programme was compered by Veerumama of V-Team.

red | may 2016 | 34

red | may 2016 | 35

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REVIEW

HYUNDAI HORNS

L

ocated at IDA Auto Nagar, Gajuwaka, the new Hyundai showroom is another addition of Lakshmi Hyundai. With this launch, it has started it operations in Gajuwaka with Sales, Service and Spares facility. Occupying an expansive space of 46,350 sq.ft (built-up area), it boasts a capacity of 9,700 sq.ft to showcase the range of 10 Hyundai model cars and 12,375 sq.ft space as the workshop area. It is keeping all the colours of the cars and offers various finance schemes. The cars range starts from Rs.3.28 lakh to Rs.32.29 lakh based on the model and segment.

It offers free 3 years unlimited kilometers warranty for Verna, Creta and Elantra. Depending on the demand of the model, the waiting period varies. This showroom is equipped with latest kids’ play area and provides free WiFi to add convenience and comfort to all the customers. It has also designated a specific delivery ceremony area for the new car delivery.

Timings: 9.30 am to 7.30 pm (365 days) Ph: 0891- 2577994, 2577995 (sales), 0891 – 2577996(Service) red | may 2016 | 38

For An

Arty Advice

L

ocated at MVP Colony, behind Girijan Bhavan, Artmen is a unique facility in the city. It is into consulting art items for various clients and can get the orders custom-made as per the need. It deals with paintings, murals, sculptures, wall hangings, indoor fountains and creative works of all sorts. While the paintings range from Rs.12,000 and above, sculptures are for Rs.8,000 and go up to Rs.10-15 lakh, depending on the size. Fountains are priced at Rs.10,000 and above, wall hangings and crafts for Rs.4,000 and above and mural works Rs.6,000 and above. Most of the items are designed only once, avoiding repetition. The art works suit both indoors and outdoors. Before working on the projects, the staff visits the location where the products will be used and suggestions are given after understanding the clients’ interests. Exclusivity is maintained by restraining from being resellers. All items are affordable. It is the first-of-its-kind art consulting facility in Andhra Pradesh. Consulting is done at no additional cost. Soon it is introducing exclusive signature art designs for apartments and commercial buildings.

Timings: 10.00 am to 7.00 pm (preferably on appointment) Ph: +91 90521 97789, +91 74166 86789

REVIEW

Holistic Health Centre

T

o make health a holistic affair, the city’s first-of-itskind fitness center Body Park is here. A brand by Suraksha Group, this new facility has some features exclusive of it. Located at Seethammadhara, it offers gymming, spa (wellness) and beauty- all under one roof.

Spread over 7,500 sq.ft, the gym is what can be rightly called a posh space. The equipment list includes high-end and imported brands like BH (Swedish company) and Octane (US label). It is the first one to bring recumbent elliptical trainer in the country. There are certified personal trainers, both male and female. The membership packages are priced between Rs.25,000 to Rs.3,00,000. With an aim to incorporate health into fitness, it includes regular health checkups and has a team of physiotherapist, ortho specialist, dieticians.

Post sweating it out, indulge in a relaxing sauna and steam sessions. Jaquar sanitary fitting is used in all the steam, sauna, washroom and shower cubicles. It also pioneers in chromo therapy and Jacuzzi facilities in the city. Recharge your senses and pamper yourself with its spa treatments, all rendered by internationally qualified therapists. There are as many 25 therapies which can be tried in any of its six spa rooms. “For bariatric patients there are special wraps,” recommends proprietor Boddepalli Raghu, who is also the CMD of Suraksha Health Park Pvt ltd. The beauty segment has everything to offer to women as well as men. The makeup variety ranges from simple ones to elaborate bridal ones. Its USP is its quality products and thus the merchandise in this segment starts from Loreal brand. red | may 2016 | 40

Timings: Gym- 5.00 am to 11.00 pm (365 days) Spa & Salon- 9.00 am to 9.00 pm (365 days) Ph. no: 9295062622 | 9133310497

ADDING TO YOUR

Glam

QUOTIENT

REVIEW

T

aking personal grooming to the next level Mane’a, the grand beauty label penetrates Vizag’s market. Spread over 2,700 sq.ft area it is located on 3rd oor of Varun Towers, Siripuram. With its parent branch in Hyderabad, this franchise is the latest addition to the chain of outlets and is owned by Kranthi Paturi. Mane’a is a unisex salon that provides hair and beauty services including hair cut and styling, hair spa, pedicure, manicure, waxing, massages, facials, clean ups, body polishing and bridal makeups. Its hair styling, facials, waxing, pedicure, manicures and party makeups are exclusive, claims Kranthi.

Mane’a has won Colour Trophy award of Loreal professional in 2011. It is the winner of new generation 2011 Loreal professional, finalist in cut and style of Loreal professional and Loreal professional finalist in color trophy for 201415. A passionate team of experts led by its Creative Head, Mr. Sachin Dakoji, gives a world class service. In a span of 10 years, Mane’a grew popular as a family salon and set up ten more salons in Telangana and Andhra Pradesh. The brand is closely associated with film industry for over a decade.

All the services are priced reasonably. While hair cut costs Rs.300 for men, for women it starts from Rs.600, hair spa costs around Rs.1500, pedicure Rs.500, manicure Rs.300, facials starts from Rs.600 and bridal makeup starts from Rs.12,000. There are around eight hairstyling stations. It ensures privacy even for services like pedicure, manicure, waxing and the likes in private chambers. There are three therapy rooms which are used for massages, wraps and body treatments. It offers annual membership as less as Rs.250 per person and member will get 20% off on all services.

Timings: 9.00am to 9.00pm (365 days) | Ph. No: 0891-6456111/ 6456 555

red | may 2016 | 41

REVIEW

THE

RIPLE TREAT

C

lubbing beauty, fashion and décor together, S3 Lounge, opens its doors in Waltair Uplands. The name stands for the three friends-turned-partners of this place, Sunita (home decor), Sailaja (boutique) and Sheela (salon). The place looks quite posh under the master strokes of Sunita who is an Interior Designer and she has an array of products to offer. The very first space is dedicated to her genre of work. At display, are artifacts which include brass figurines, antique pieces (a few over 100 years old), paper mache items and amazing paintings. The nib paintings by a local artist are brilliant. She gives a platform to local talent to reach the potential customers to get value for their art. She also takes up interior designing assignment for residential and commercial projects and her USP is her speedy delivery.

Sharing the same space, is the boutique which has saris and dress materials. Sailaja, the Fashion Designer has handpicked each of the fabric and her remarkable fashion designing can be seen in every piece which has its individuality.

Her acumen lies in blending various kinds of fabrics striving for a seamless fusion. Sari range includes kota, jute, linen, crepe, georgette, pattu, super net etc. There are stunning imitation jewelry, mostly with detailed stone works.

The third partner, Sheela, the Beauty Expert, hails from Kerala and has a lot to offer from the region’s famous Ayurvedic properties and Dhatri products. Yes, you have them all on her salon’s menu. Besides the regular beauty treatments, the highly recommended are hair treatments and body massage with Kottakal (Ayurvedic) oil.

Timings: 10.00am to 7.00 (Sunday on appointment) Ph: 9553887799 (Beauty), 7207443198 (Boutique), 9908100009 (Interiors) red | may 2016 | 42

SUN-KISSED

By V. Sarada

D

PROPERTIES

ressed in a simple shirt and

trousers, Mr.D.Subba Reddy,

Managing Partner of Surya Real

Estate Developers, looks more like a bureaucrat with his impeccable manners and earnest communication, than a realtor. The giveaway, of course, is his chic office with well demarcated spaces like a plush conference hall and smart chambers for various activities - where you find men bustling around. That is where we meet Mr. Reddy. He exemplifies the definition of the client-realtor relationship. "I am very self-effacing," the lawyer-turned-real estate developer confesses, as he slips into tales about his modest upbringing in a East Godavari village and his meteoric rise in property business in the City of Destination.

Shoot by Dhana Vijay

red | may 2016 | 44

EXCERPTS Early life I hail from an agricultural family that belonged to Mahendravada in Anaparthi in East Godavari. My childhood was spent in the village along with five siblings in the care of my father Mr.Dwarampudi Venkata Reddy and mother Mrs.Lakshmikantham. I was the first one to go for education from our family. After obtaining M.A degree in History, I moved to Hyderabad in 1985 to prepare for civils. Despite best of my efforts, I could not crack the exam.

However, my thirst for education was not quenched and I sailed with two feet in two boats, studying Law while I was running my business.

Business call Though I belong to an agricultural family, my heart has been always with business. In May 1991, I moved to Vizag and oated Parameswari Finances along with a few friends. Not content with it, I ran a petrol bunk in Vizianagaram, besides taking four more bunks on lease.

In 2006, my interest turned to real estate and I started my first venture taking a piece of land in Chippada , Bhimili mandal. Though started as a casual experiment, it was so successful that it spurred interest in me and Surya Real Estate Developers appeared on the horizon. It rose like the sun as the years progressed, filling many lives with light.

We completed 15 ventures till now.

Why Vizag and what are its plus and minus points?

The city, with its natural beauty and cosmopolitan character, is attractive and close to my home. Moreover, I have a number of friends and well wishers here. Hence I made it my karma bhoomi. This is the perfect place especially for educated people. When it comes to the other aspects and to take an objective look at it, the cost of living is skyrocketing here, so also the land costs. It is very tough for new players to enter this arena. On positive side, its newly acquired status as Smart City, the ongoing industrial and tourism activities and introduction of world class facilities like top firms, organisations,

MY GOAL IS TO DEVELOP RELATIONSHIPS WITH CLIENTS THAT LAST A LIFETIME.

hotels and hospitals will certainly catapult the city to new heights.

Why the name Surya Surya has been my favourite God, hence the name.

Principles The simple principle on which I run my business is – ‘Do unto others as you would have others do unto you.’ I put myself in the customer’s shoes and ask myself – ‘Is this what I want?’ So I ensure the deals are absolutely fool-proof and documents error-free.

First we get them transferred in our name before we put them up for the sale. The customer should not be the one to suffer.

Advertisement My ventures are self-propagating. We never need to go for aggressive advertisement drives. It has been always either repeat customers or the referrals. Here is a sample record (he points out to a book of records). You will find substantiating documents for every transaction. The deals are transparent and incontestable.

Hurdles Yes, we must admit there are innumerable issues and hurdles in this field. One need not be put off by them.

The most important quality one has to acquire and develop here is alertness.

One should be extremely vigilant. To those, who can put the finger right on

the spot of trouble, this field has a lot to offer. People who are greedy and go for unrealistic targets, are bound to face problems. The general perception that estate world is hassle-ridden may be true in other places but fortunately, Vizag is spared. Moreover, I cut my cloth according to my means. If at all I am fierce about one thing, it is my freedom and never shall I forego it for anything in the world.

Preparedness When I came into the field, I know fully well of all the issues involved. Out of the umpteen number of issues one encounters here, over shooting the pre-set budget is the most common one. Our estimated cost always falls short of the ground reality, especially in the case of people like me who don’t compromise on quality of work. To offer the customer ready-to-build plots, the developer has to go through a pains-taking process of providing the entire infrastructure like BT roads, drainage, power and water supply and even greenery.

Why one chooses Surya?

We maintain absolute clarity in our documents and stick to quality work on the ground. I insist on the customers satisfaction and don’t mind forgoing a few bucks in the transaction. One reason the customer chooses us is our visibility and accessibility. He knows that we are permanently anchored here and he can always touch base with us.

Team We have a well trained marketing team.

They have been with us right from the inception and I am sure they will continue forever.

questions. Of course, he may not be a Doubting Thomas, but certainly mulls pros and cons before he takes the plunge. He even goes to VUDA to verify if everything is in order or not.

New Trends in Vizag Right now the layouts are being sold.

But, in another five years, it will be all ‘construction, construction and construction.’ The city will grow beyond the limits. It is directly proportional to population growth.

Requisition Procuring land itself is a big challenge and a risky proposition. We buy land spending a colossal amount of money and develop with the hope of finding takers. It is hard to predict if the developed plots would be sold as per one’s plan or not. If we come out unscathed, it is well and good, otherwise we have to grin and bear. That is the reason why I don’t go for big risks and take modest steps towards my goal. Every person I have the opportunity to work with, deserves honesty and integrity.

State divide The state bifurcation and announcement of Smart City led to a boom in the real estate market in and around the city.

Sentiment I am not unduly apologetic about real estate eating into agricultural lands. because .... a) We are providing shelter to a lot more people and livelihood for hundreds of workers. b) Though we may occupy agricultural land, we don’t eat into fields that yield essential food grains. We use only dry lands (metta bhoomi). c) Moreover, all agri-lands are not suitable for construction. Other companies may go for indiscriminate usage of land for layouts. But I, on principle, shall not touch such fields. d) Finally, we need not fret as more and more land will come into cultivation.

For example, the Polavaram project itself will bring thousands of acres of land under cultivation.

Customer Profile Gone are the days when the customer used to repose blind faith in the realtor.

Now he goes for a thorough research and ensures that the particular realtor is here to stay. He comes with great insight and knowledge. I find there is a perceptible increase in retired people who come to buy property here. This customer comes armed with a volley of

Signature trait My goal is to develop relationships with clients that last a lifetime. It is a great privilege to help them buy properties that perhaps are their life time dreams.

I deal with each client in a professional, courteous, fair and honest manner.

Family

expressing their regrets that could not be part of that project.

CSR activity I take care of my customers and staff, I am providing livelihood to 200 people.

Future Project I already have 70 acres of land and am planning more projects.

Target clientele We cater to all strata of society. To begin with, we started catering to lower middle class and slowly built our way to the premium level.

For new comers Come with courage Inspired by As a history student, I read a lot of biographies. I am inspired by many legendary leaders.

My wife Badravati is a postgraduate, but she preferred to take care of our home and only child, Sushmita. Our daughter, who is an engineer, is married into a friend’s family in Kakinada and is blessed with baby girl Shreya. She will be shortly moving to Vizag and my son-in-law will be launching his own venture Shreya Properties.

IN SHORT Dream project Building a realtor empire.

Project close to his heart Bhogapuram Project. I have seen many customers

We maintain absolute clarity in our documents and stick to quality work on the ground. I insist on the customer’s satisfaction

Eve

WE

-GR

MED

ENTREPRENEUR

N

aturals, India’s No.1 hair and beauty salon, believes that there is no better style statement than standing on your own feet. It has set itself a pretty target of creating 1,000 women entrepreneurs by 2017. That sums up how Ms.Madhoo Varma, who is fiercely independent and ruthlessly meticulous, fits the bill. She, following her dream, chose Natural’s and opened a branch of this acclaimed brand. Her Pandurangapuram salon has come into limelight within a couple of months of its launch and has already created a buzz for its chic ambience and impeccable services. Incidentally, Madhoo, a qualified interior designer, did up her salon in a breathtaking combination of white and pink. Breaking into the thriving beauty industry is no mean task. Beginning from getting a toe-hold in it to get noticed in a sea of beauty outlets, could be a task even experienced might blink at. But young and enigmatic Madhoo has done all this and also talks of her work with conviction that belies her age. The lady is naturally beautiful, content and confident.

In conversation with Madhoo, who is a picture of style and sophistication……

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Shoot by Dhana Vijay

By V. Sarada

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I NEVER TAKE INSTANT STEPS AND EVERYTHING HAD TO BE THOUGHT OUT AND PLANNED OUT PROPERLY.

HER THOUGHTS

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•

Women are positively ambitious. They are blessed with clarity of thought and vision.

•

We are multi-taskers and can balance work and home.

•

Women strive to bring smile on everyone’s face, even though they themselves are deprived of it.

By Ranita Ray

it. Without fretting over this change, he Shoot By Dhana Vijay

H

e studied engineering, but entered a field which was not even remotely related to

got so engrossed in this venture of his father that he ended up taking over the entire responsibility on his shoulder. With around a decade of experience in the field, he took the next big leap and set up his own facility. Known for his excellent management skills, brilliant PR and his caring nature towards every patient who walks into his hospital, this young man sets example of an inspiring entrepreneur. He is Maramreddy Sivakumar Reddy, Managing Director, Smart Vision Eye Hospital. How he negotiated this journey, is what we find out. Here are the tit-bits.

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Background My father M.Varaprasad Reddy hails from a family of landlords from Nellore. He initially took up his family profession, but later got into prawn culture. It was in 1999 he shifted to Vizag, when his brother-in-law, Dr.Kasu Prasad Reddy, renowned ophthalmologist, opened a branch of Maxivision Eye Super Specialty Hospital in the city. My father joined him as the Director. Originally Maxivision Hospital was established in Hyderabad and it was the first-of-its-kind to bring many revolutionary changes and turned out to be the country’s one of the leading eye care facilities. It became India's first LASIK centre as early as in the year 1996. With such unique features, it didn’t take much time for the Vizag branch to grow. In 2005 we introduced Lasik here and become the first one to offer it.

We became popular as one of the most trusted brands offering a complete spectrum of vision care treatments.

OUR EXPERIENCE OF MAXIVISION HELPED US THOROUGHLY IN SETTING UP SMART VISION

red | may 2016 | 53

VIZAG

DOWN TO

EARTH

REALTOR

By V. Sarada

Shoot by Dhana Vijay

red | may 2016 | 56

‘He stands for what he stands on’-yes, that sums up the philosophy of Mr.T. Purna Chandra Rao, Managing Director, Bhoomatha Real Estates and Developers Pvt. Ltd. It is also easy to explain his passion for earth because whether as an agriculturist earlier or as a realtor now, he has always stayed firmly connected to it. What separate him from the typical realtor are his simplicity, people skills and friendly demeanour. He is soft in speech but firm in his actions. With a great understanding of local real estate, he not only emerges as a successful builder/contractor, but also as a very dynamic Vice-President of Andhra Pradesh Real Estate Developers Association (APREDA).

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I CHOOSE TO BE A BUILDER AND REALTOR BECAUSE I FEEL LAND AND HOUSE ARE ASSETS THAT LAST FOR GENERATIONS.

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Daksh t Bday Gala

VIZAG

The fourth birthday celebration of Dakshit Sai was quite an impressive show. Proud parents Damodar Yadav and Geetha Madhuri threw a lavish party for their near and dear ones to rejoice the special day of their adorable son. Ambica Sea Green was decked up beautifully to host the event which was held on 18th April. Grandparents J.Mohan Rao and J.Vara Lakshmi and Y.Narayana Murthy and Y.Krishna Veni played perfect host to greet the special invitees for the do. Dakshit was spotted in all smiles as he cut the grand birthday cake.

A scrumptious spread was arranged to treat the guests.

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JOY JAI

VIZAG

FOR

The city witnessed a great jamboree when Divya and Bharath hosted a magnificent shindig to celebrate their son, Jai’s first birthday. The humble Vellanki’s ensured that every invitee is treated to the perfection. Jai being the first grandson of both the families, added more joy to the celebration.

Even the proud mama, Chandu Tippala, was also seen having a great time in the revelry. Prince Jai looked extremely adorable in a black and white tuxedo. Waltair Club served as the venue for this extravagant event accommodating thousands of guests, candy counters, merry-go-round, a stage with performing artsites and many more. The fiesta was managed by Alka Jaju and donned a Carnival theme. There was a special play zone for children with ice gola, chocolate fountain, sugar candy etc. Multiple food counters serving live kebab, mocktail and bread, varieties of paans, exotic flavours of ice cream were a few of the main attraction from the lavish food spread. The authentic south-Indian food was relished the most. City’s who’s-who were spotted at the do.

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Spectacular Sangeet Of Grandhi’s

Magical marriages happen once in a while and everything about them looks so perfect.

It not just the D’ Day but the series of pre and post wedding functions are also designed to the finest order. Vizag witnessed one such soiree last month. It was the spectacular Sangeet and cocktail ceremony of Sindhuri, daughter of Mallika and Late Manoj Grandhi. The groom Venkatesh, son of Mani Mohini and the Late Chaluvadi V. Krishna Rao looked dapper in a blue sherwani. Donning a Moroccan theme the venue, Ramanaidu Studio looked like a dream land. Ambica and Amarendra Grandhi played perfect host. Special invitees were spotted enjoying to the hilt. Among its boundless entertainment options, the highlight of the evening were the performances by belly dancers from Mumbai, singing fete by Rimi Nique, singer of India's Raw Star and not to miss the maven of DJing DJ Savio. It goes without saying that city’s crème de la crème crowd was present at this swanky bash.

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VIZAG

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TIE KN T VIZAG

SAHITI, RAJA V

I

t was a show marked with grandeur and splendour when Badam’s geared up to host a swanky event. The occasion was Badam Sesha Sai (Seshu) cousin of Pydah Krishna Prasad and Kamala Sri’s elder daughter Sahiti’s wedding with Raja Ramanjan, only son of Ravipudi Lakshminarayana and Naga Lakshmi Prameela Devi on 16th April.

Meadows, of Hotel Green Park, served aptly as the venue for this splendid soiree. Event Manager Dimple took care of every minute detail to deck up the place awlessly. Over 30 varieties of special delicacies were served as the wedding feast. Big-wigs from different walks of life made to the guests’ list and came to bless the newlyweds. Many political head honchos including Minister for Transport,Roads & Buildings, Sidda Raghava Rao were present.

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VIZAG

Dazzl ng KOVVURI WEDDING On 21st April, all the roads in Rajahmundry led to Cherukuri Function Hall. The wedding of Pradeep Kumar, elder son of Kovvuri Narsi Reddy and Mani Mala with Sudha Rani, daughter of S.Venkat Narayana and Tulasi was an event to remember. Groom’s younger brother, Sandeep, uncle, Satti Reddy and brother-in-laws Brahmanand Reddy, and Lakshmi Venkata Narayana Reddy, MD and Director, Lakshmi Prasanna Paper Board Industries, were seen personally attending to the guests. Special attraction of the event was the entry of the bride and groom in a chariot to the venue.

Guests were treated with unique varieties of mocktails and a grand spread of South and North Indian cuisine. It saw VIPs like Rajini Seshasai, Mayor, Rajahmundry, Pendurthi Venkatesh, MLA, Rajanagaram, Nallamilli Ramkrishna Reddy, MLA, Anaparthi, Buchayya Chowdary, MLA, Kadiyam, Routh Surya Prakash Rao, ex-MLA Rajahmundry, Kandula Durgesh, DCC President, Stephani Asbell, Manager, Acxiom Corporation, USA, SV Babu, Sudhakar Chowdary, MD, Shelton Hotel, Jakkam Pudi Raja, Surya Narayana Raju, Challa Shankar Roa, Bommana Raj Kumar, Konda Babu and many others.

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VIZAG

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A SHINING JEWEL IN THE HOTEL INDUSTRY We have all top class facilities ranging from air conditioned rooms which you can reach in no time with the help of high speed elevators, you can also choose to order food in your room because we have 24/7 room service options. For those who wish to be treated like a king, we have two multi cuisine restaurants which offer utmost comfort and delicious food. The customers can also avail of our inhouse laundry and dry cleaning service. You need not halt your fitness regime just because you are on a holiday, our high end gym takes care of that.

Every room will come with an LED TV, E-safe, coffee maker and hair dryer. In case of emergencies we also have the facility of Doctor on call.

BANQUET HALLS Diamondo / Diamondo – I, Diamondo - II the diamondo the ball room Saffron Multi-cuisine Restaurant

The Good Apple Specialty Restaurant

Room Booking: Front Office Manager/ Sales Manager: Ph: +91 70939 94788/ 70939 94787 E: fom@hoteldiamondspearl.com/ sales@hoteldiamondspearl.com Banquet Booking: F & B Manager, Ph: +91 70939 94784/7093994792 E: foodnbeverages@hoteldiamondspearl.com

HOTEL DIAMOND’S PEARL D.No: 47-7-16/2, Plot no: 53c & 60c, Near Diamond Park, Sankaramatham Road, Visakhapatnam – 530 016, Tel: 0891 2 523523/2 585585 Email: info@hoteldiamondspearl.com, reservations@hoteldiamondspearl.com

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H Y D E R A B A D

fe

By Anahita Ahuja

A

recipient of Padmasri, Central Sahitya Akademi award and now a Padma Bhushan, Dr.Yarlagadda Lakshmi Prasad, is widely acknowledged for his contribution towards enrichment of our literary traditions. He has put in relentless efforts towards promoting national integration through creative use of translating acknowledged works in Hindi and Telugu. Holder of doctoral degrees in both the languages, he was a chairman of the Andhra Pradesh Hindi Academy- an acknowledgment provided by the government of Andhra Pradesh as a leading academician. A Member of the Rajya Sabha, he was a Deputy Chairman of the prestigious Parliamentary Committee on Official Language as he rendered yeomen service to the cause of implementation of the official language policy of India. A regular attendee at the World Hindi Conferences since 1983, Dr.YLP has spoken in several national and international seminars on literature. Read on, to know more about this living legend…

EXCERPTS: Literature - his first love I believe in writing in tune with the current trends, especially on issues related to deprivation of women. The quote by Benjamin Franklin: If you should not be forgotten, as soon as you are dead and rotten, either write things worth reading or do things worth writing” sums up my feeling.

My first love is teaching, second writing and third reading. After completing my tenure as MP, I went into a classroom of AU and started teaching for a decade.

The political angle My entered politics during the Mulki agitation and I took active part in it along with M. Venkaiah Naidu and K.Haribabu. I was arrested under the MISA during Emergency. I later took active part in JP’s movement for purity in public life and was the district unit president of the Chhatra Sangarsh Committee.

I had to choose between academics and politics. Being the eldest son of a large middle class family I decided to relegate politics to the backseat and joined as lecturer in Nandigama. The political phase resurfaced when I came in touch with the TDP founder NTR. I became his Hindi instructor and his son Harikrishna catapulted me to the Rajya Sabha in 1996. It was Hindi that got me a job and it was Hindi that put me in close contact with NTR and it was the same language that earned me a good name in Parliament.

The family background I was born in Gudivada. My parents were teachers in the village school and grandmother too was a teacher. Hence teaching came to me naturally.

I completed my education by giving tuitions. I obtained Doctorates in Hindi and Telugu from Andhra University.

The inspiration My father being a nationalist, Hindi literature was part of the culture at home. Further grooming happened at the temple, where the regular discourse of puranas and performances of Harikathas used to take place. The rhythmic chanting of slokas and the recitation of verses from the books of Hindi poets like Harivanshrai Bachchan and Premchand by my father at home inspired me to take up Hindi literature.

At every point of my academic career

the books comprise biographies of noted poets like Bhairagi, C.Narayana Reddy and Tripuraneni Ramaswamy Chowdary and translation of works of Bezwada Gopala Reddy and C.Narasimha Rao. In Telugu I penned the biography of Jayaprakash Narayan and translated the biography of Harivanshrai Bachchan and works of many other authors. The highlight was the Telugu translation of Bisham Sahani’s novel ‘Tamas’ – which was completed in 22 days.

Parliament tenure I earned the title of ‘Hindi man from South’ during my RS tenure. I was made the Deputy Chairman of the Parliamentary Committee on Official Language. I introduced a number of private bills like Hindu Marriage (Amendment) Bill to benefit women affected with epilepsy; Bill for Establishment of Permanent High Court Bench at Visakhapatnam to speed up justice to commoners; Marketing and other Facilities Bill to benefit farmers, especially mango-growers in Vizag and Vizianagaram; and Prohibition of Extravagant Expenditure in Marriages Bill.

On aadhan-pradhan

I was motivated by my professors to write something worthwhile and from my PG days I started writing.

Mastering two languages Telugu is my mother tongue. Hence the passion for it. For Hindi the credit goes to my father. I pursued Rashtrabhasha Praveen which is equivalent to B.A. Literary pursuits So far I have written over 32 books in Telugu and Hindi and over 100 articles in various newspapers. In Hindi some of

It was NTR who brought the Telugus on to the national map.

Before that we were all called Madrasis in the north. The language, culture and literature had seen the golden era during his term. The literary forms like Avadhanam Prakriya and Padya Natakam were only present in Telugu and I felt that, by translating these literary works into Hindi, it would be appreciated by everyone across the country. Hindi is a main tank, from which other pipelines (the other languages in the country) can take it and translate it into their regional language. That is Pradhan – the act of giving Telugu to the nation, whereas aadhan – taking things from Hindi and translating it in Telugu. red | may 2016 | 51

Difficulties faced Barely any. When you’re a hard working, nothing seems difficult.

Most unforgettable incident At 19, when I was translating the speeches of national leaders from Raj Narayan to George Fernandez and my tenure with NTR. Cherished moments I enjoyed being in classrooms teaching more than being in the RS. The Lok Nayak Literary Award Jnanpith Award is the highest literary award in the country but

IT IS DISHEARTENING TO NOTE THAT THOUGH WE TALK A LOT ABOUT CAPITAL AMRAVATI, THE VERY FOUNDATION STONE IS IN ENGLISH.

Is Telugu given its due today?

The present government isn’t doing anything to promote the language. It is disheartening to see that we are talking about capital Amravati, but the very foundation stone is in English.

Future plan When I was in the Central Hindi Committee, Atalji, the then PM, entrusted me with a job getting Hindi recognized in the UNO. Now my aim is to work on that.

I also want to get Telugu declared as the official language in our state.

Turning point Marrying Bujji – I call her that with love.

I feel, I was like a stream owing down from the hills until I met her. It was only after marriage that I reached the plateaus and got settled in life. red | may 2016 | 52

unfortunately first we got it for Viswanatha Satyanarayana, then 18 years later we got for C.Narayana Reddy. It was after about two decades that we received it for Ravuri Bharadhwaja.

That was when I thought why we were waiting for this long to get a lakh of rupees award. And inuenced by Bezawada Gopala Reddy, I instituted the Lok Nayak Literary Award in 2005. Since then, annually I have been awarding Rs.1.5 lakh to a deserving Telugu writer, on the death anniversary of NTR in Vizag.

IN BRIEF: Changes in you over the years I was an angry young man. Now a mature man, so I believe at least.

What is your success mantra?

Hard work What is the secret to a happy life?

The only thing is I am not a greedy man.

One can cater the needs of the needy, but not to that of a greedy person.

Favourite among yourworks?

Draupadi Who is your idol?

Moturi Satyanarayana. He was 6 when

he left his district and went to the north.

He was very close to Rajendra Prasad.

Once Gandhi ji even commented that the language he spoke was the real Hindi.

He was a Rajya Sabha member and a writer, and also a Padma Bhushan awardee.

Your favourite author/poet ?

Aluri Bairagi and C.Narayana Reddy.

What are your hobbies?

Reading, writing and spending time with friends over good food.

How do you like to spend your time?

By reading books and hearing poetry.

Otherwise you will find me listening to old Telugu songs.

One thing you would like to change about yourself?

I am an emotional man, I wish I could be more practical.

Your happiest moment?

It was on my 60th birthday, when I was in Toronto. My friends wanted to perform my Shastipurthi and I refused and left for Detroit. I spent the birthday with my granddaughter – there were no people, no cakes and no celebrations.

What makes you sad?

Jealous people and their remarks.

Negative things upset me for a few moments, but then I bounce back with redoubled force.

What makes you angry?

I only get angry with the people who are close to my heart. If there is something they have agreed to do and do not live up to their word - I get angry.

Any regrets?

None whatsoever.

If you could rewind and relive a part of your life differently…

I would live each and every day exactly the same way.

What is your definition of relaxation?

Playing cards with my wife Sowjanya.

FAMILY CORNER About the family…

My son Sivaram and his wife Punya lives in Detroit. He has a daughter Smaya, who is all of 3.5 years – she is my love. My daughter Sahiti, is in Cincinnati pursuing her masters.

HIS CHOICE: Colour: White Attire: Dhoti and kurta Brand: I’m not a branded person Car: I don’t know any… I love autos!

Place: London and Delhi Food: Fish Movie: NTR’s Sri Krishna Pandaveeyam Actor: N. T. Rama Rao Actress: Savitri and Jayapradha Sport: I used to play shuttlecock earlier Holiday destination: London HE IS GODS GIFT TO ME: SOWJANYA How did the two of you meet?

Since it was an arranged marriage, we did not meet before we tied the

knot. Believe it or not, the first time I saw him was when he was sitting in the marriage mandap across me.

How would you rate him as a father, grandfather and husband?

He is everything that I could have asked for. He has been a perfect husband, father and now is at his best as a grandfather. I’d give him a 100/100 as a father and husband, and a 110/100 for the granddad that he is.

What was your reaction to him joining politics?

He was already in politics before we met.

How would you describe him in a few words?

My husband is just like the Ugadi Pachhadi – full of various avours like sweet, sour, pungent and bitter.

I WISH I COULD BE LIKE HIM: SIVARAM What kind of bond do you share with your father?

My father is now my best friend. He is extremely caring and open minded – making it easier to share and discuss almost everything with him. He inspires

me to give the best.

How does he guide you?

He is the first person for me to look up to whenever I need some guidance. He is the perfect example of a person who has handled everything in the calmest way, teaching me how to handle stress in a pleasant and personable way. He is the reason for me to believe in the quote "when all else fails, call Dad".

One trait of his you wish you had...

He has a lot of positive energy. He travels a lot. He works so hard yet he is always fresh and enthusiastic to jump in to the next task. I wish I had his energy level and enthusiasm. He lives each day as a brand new day.

Your most special moments with him Coming to think of it, there are so many! In fact, to be honest, every minute that I have spent or spend with him, is extremely special.

I “Wholesome” and “Fresh” are gaining more momentum than just organic foods.

Look for fruits and vegetables that are fresh and organically grown.

Organisations are reaching out online to help you in setting up your own kitchen garden or community farm in your home’s small terrace or balcony space.

NUTRITION

citizens in programmes that are enabling complete well-being. Here are some of the latest trends in nutrition, fitness and wellness.

Procuring wholesome, fresh and organic food is just a tap away. Improved internet connections and free wifi help fitness freaks to update their health apps as they exercise at the various spots. The city has many spiritual centres and branches that are engaging

According to Anjali Dange V, Celebrity Nutritionist & Founder, Starlite Wellness Pvt Ltd., keeping abreast with all these trends is very convenient in a place like Visakhapatnam. Our city has it all and more. The beach road that transforms into a fitness park in the mornings, the VUDA health arena, Yoga village, Zumba classes all over town are just some facilities to name a few.

Ancient grains are modern super foods: 100% whole-grains (and other complex

WELLTHY & WISE

GET

n ancient times, wellness meant being free from illness. Today it encompasses so much more and takes into account every aspect of life from personal to working life, physical health to emotional health, intellectual stimulation to spiritual wellbeing. Simultaneously, we are coming back to our roots with detoxification and support of the body to heal itself. With the advent of digital technology and easy access to information, there is a rise in the desire to selfmanage.

tips

Corporate wellness This is a rising trend. It offers a range of programmes and services that evaluate health, health care costs and worker productivity. Worksite health promotion professionals are building programmes that are physically housed within the

A daily dose of green space – Nature has always been there, but spending qualitative time outdoors with family and friends is now a fad.

WELLNESS

Certified & experienced fitness professionals: The trainee makes a more informed choice today. Hiring personalised trainer is a fad as they are more educated and accessible in all sectors of the health and fitness industry.

Yoga: Yoga seems to reinvent and refresh itself every year in a variety of forms, like Power Yoga, Hatha Yoga, Yogalates (Pilates & Yoga) & Bikram Yoga (the one done in hot and humid environments like Vizag).

High-Intensity Interval Training: HIIT typically involves short bursts of high-intensity exercise followed by a short period of rest or recovery and typically takes less than 30 minutes to perform.

includes cues. Another app is the Endomondo Pro. Some of these apps can track progress across time and can provide real-time feedback. As the accuracy improves, these apps specific to smart phones are the future of monitoring calories intake and exercise progress.

ANJALI DANGE V Celebrity Nutritionist & Founder, Starlite Wellness Pvt Ltd.

New age spiritual guru/influencer

company or corporation campus.

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SC PE

By Ranita Ray

ROSHINI

What followed after?

As my father is with Air Force, we moved from one place to another frequently. This is how I landed in Hyderabad. I am not the kind who would sit idle. Coincidently, around the same time I came across Sutradhar Theatre Group and got connected to Vinay Varma. He asked me to help them with backstage and I took it up. Surprisingly, within a few days he asked me to essay a role in a very famous Marathi play called Natsamrat, which was translated into Hindi. Thus began my journey as a theatre actor.

How did acting happen?

My career started in Mumbai by working with Go-Air. While ying as a part of cabin-crew, I used to get few offers to work in movies and serials. However, I never took any of them seriously. Once I left the job, I contacted those people and that is how I signed my first Hindi movie. Unfortunately, I had to leave it.

hivani Rai famously known as Roshini, can be called the new ray of hope, emerging on the horizon of silverscreen from the theatre base. Hailing from the Air Force background, this lasso naturally has discipline as the guiding mantra of her life. Acting is a serious business for her. It can be observed from the thoughtprovoking plays she has chosen to act. The young talent is here sharing her experience and her upcoming projects that include films.

S

THE LUMINOUS

Turning point in your career?

I would say it was Ji Jaisi Aap Ki Marzi, a women-oriented play. It has given me immense confidence as an actor. It was a monologue, by the time I was about to finish it, the audience started applauding and gave me a standing ovation. That was the first time I got emotional.

Tell us about a few outstanding plays you have done.

The most notable ones are Natsamrat, Ji Jaisi Aapki Marzi (Nadira Babbar's play) and Pinki Virani's Bitter Chocolate.

selected me for a Tamil short movie called Uyiremi which is about mercy killing. I feel myself fortunate to be a part of this movie and to work with eminent actors like Mohan Sharma,

What was next?

Annapurna Film Institute students

Bitter Chocolate is quite soul stirring, tell us about your experience working in it.

The thought of Bitter Chocolate still gives me goosebumps. The play revolves around stories of sexually abused children in our country. We had to narrate each story one by one. They are case studies. While performing, it was getting tougher for me to hide tears. I observed that even the audience were teary eyed.

The reason behind its success was simple narration sans any drama.

It was quite challenging.

What is the difference between theatre and silver screen?

Just a camera (kidding)! As we all know, there is no retake in the

red | may 2016 | 57

Future projects…

I have taken up projects with UTV and PVP. There are a few more big projects, besides webseries, names of which I can’t divulge now.

Dream role…

The list is long but it is basically dark subjects. Rudaali is one of them. I would also love to be a part of defense movies.

The best compliment so far….

Someone told me my eyes take care 70% of my performance. I was also commended as a natural actor.

What is the short film about?

Ram Gopal Varma name itself is enough. Gulaabjamun is a horror film RGV’s YouTube channel, RGV Talkies. It is his script and directed

by Santosh Mohan. Shyam Prasad is cinematographer. The entire team is fabulous.

Your strengths as an actor?

Perseverance and honesty! I have been very focused on my goal.

Most challenging and favourite.

Since it is just the beginning and whatever I did till now was for the first time, it was challenging. Favourite one is yet to come.

theatre, hence, we rehearse a lot.

I try to do same in films too. It saves time and energy. I feel, theatre polishes and grooms us and keeps us down to earth. It offers a lot to us to evolve as an actor and as a person as well. Yes you will see me on a short film soon.

Laxmi Vasudevan and Padma Ramesh. Uyiremi won the best screenplay award in 3rd Indian Cine Film Fest in Mumbai, Best Film Jury in Rolling Reel Film Festival and Phoenix International Film Festival, Melbourne and 4th Delhi International Film Fest.

generation actresses who T’wood brags as its prized possession. Just

three movies old in the industry, this import from Mumbai, but precisely

red | may 2016 | 58

go through her tale, as it was fun talking to this free-spirited-lasso.

questions with great articulation. I am sure it will be as interesting for our readers to

Quite clear in her thoughts and with no star tantrums, she answered our every

not Bollywood, has whipped up euphoria in fans who are waiting for her next release.

W

By Ranita Ray

ith girl-next-door charm Hebah Patel comes across as one of those new

GIR

KUMARI

THE

red

Photographer : Siddesh Sawant Hair and makeup : Jason Arland Styling: Who Wore What When Pranay Jaitly & Shounak Amonkar Jumpsuit : Stylist’s own Earrings: Devesya by Sanchit Jain Green cape: Lable D Earrings: H&M

OINT ING P N R U T THE E Y LIF 1F IS 2 I R IN M A T M U U RB NK K A REE I THI MY C N I JUST NOT

JUST EAMY T S HING OKAY ANYT NOT O M D A .I .

N’T OF IT I WO THAT L OF HECK L E A H R T FOR OW O IN SH K S WITH

You debuted with Thirumanam Enum Nikkah - a Tamil movie, then how did you turn to Tollywood?

It wasn’t planned. After my first film

Modelling and acting- which one is more challenging?

Obviously acting is more challenging.

Hailing from Mumbai how did you land in Tollywood?

In a way I decided if at all I have to get into film industry, I would enter Tollywood (South Indian Film Industry).

I idolize Genelia a lot and she always speaks high of Tollywood and prefers it to Bollywood. This created a keen interest in me too for this industry and here I am.

Why modelling?

Because I feel modelling is easy and there is not much hard work. Moreover the skills come to me naturally.

You started your career as model.

Was acting a natural fallout?

It happened by luck, I didn’t plan anything. I got an opportunity to act and I just took it.

Tell us something about your family!

I was born and brought up in Mumbai.

I lived there with my mom and sisters and aunts. All women power! Other than me, my family has no connection to Bollywood, Tollywood or acting at all.

I was the first one to take up this career, but thankfully, my family has been very supportive in my decision.

How do you manage the language?

I have been a very good student with great grasping power. By now I have got hold of almost 70% of Telugu.

Though I can’t speak uently, I can understand it. By interacting or trying

Among all the three industries which has been toughest or fun to work in?

Tollywood has been tough and fun at the same time.

You also worked in Kannada film Adyaksha, what made you venture into that industry?

As mentioned earlier, initially I never used to look at them as Kannada or Telugu movies. It was just another South-Indian movie. I liked the storyline and signed it.

Ala Ela earned you critical acclaim, can you share your experience of the movie? What made it a super hit?

I think the director was confident of the script and was absolutely clear about what he wanted from the actors.

It goes without saying that the team was excellent. All put together it catapulted the film to a thumping success. I feel elated.

which was a Tamil one, I was approached for Ala Ela which was a Telugu movie. Pardon me, until then my idea was - there is only one SouthIndian film industry. I didn’t know that there are different industries like Kollywood, Sandalwood, Tollywood etc.

For me it was just about doing movies!

red | may 2016 | 59

To be honest, after watching the movie, audience didn’t feel that there was really something bold though they came with some pre-conceived notions. I would also like to add that the lip-locks in Kumari went with the storyline and they were not included randomly. So I understood the demand and did them. Having said that, I would also like to clarify that I won’t do anything steamy just for the heck of it. I am not okay with skin show or all of that.

Are you comfortable with steamy roles? Your lip-locks in Kumari.. were considered bold.

Can you call Kumari 21F as the turning point in your career?

What made you select this movie?

I think Kumari 21F is the turning point not just in my career but in my life.

I signed Kumari… before Ala Ela was released. I didn’t have the slightest hint that it would be such a big blockbuster. I signed it because that was the first thing that came my way.

I was getting the opportunity to play the lead role under the banner Sukumar Writings P.A. Motion Pictures and guidance of director Palnati Surya Pratap and producer Sukumar. I took it up without giving it a second thought.

to follow the crew on the sets or the make-up artists, I have picked up a fair amount of the language.

•

Actor you don’t mind rumored to hooked with Haven’t really thought of! May be Shaahid Kapoor.

Actor you idolize Nani

•

•

Taken or single?

Single

•

FAST FORWARD

movie with called Bandi with director Bhaskar and there is one more in the pipeline with Srinu Vaitla.

Turn ons in men Men who smell good!

Don’t leave the house without Cell phone and money Most valuable suggestion To be myself.

Most memorable compliment After the release of Kumari… the director said the girl in the movie is me and no one could have portrayed it better than me.

Most awkward moment I have them almost every day.

If you have to flaunt your beauty, you would dress in?

Jeans and T shirt.

A place in Hyderabad you love to hang out Chutneys and Beyond Coffee!

If you have to freak out you will….

I tend to put on a lots of weight. So I go on binge eating (laughs out loud).

•

•

•

•

•

•

•

•

Being on red cover It is a great a honour.

What are your upcoming projects?

I am shooting a movie with Nikhil, there is another

Describe yourself in five words Weird, random, funny, hilarious and spontaneous Message to fans Thank you for all the love. Please continue loving me till I exist.

•

• A food you can hog on Dosa

Turn off in men Guys who blabber or talk too much!

•

Best friend in the industry Vennela Kishore

What are your dream roles?

I have dream directors and actors, not dream roles.

Are you planning to try Bollywood too?

No plans for Bollywood as of now. I am pretty pre-occupied with Tollywood at the moment.

Honestly speaking, I really don’t plan things much, rather go with natural ow of incidence.

What kind of roles interests you the most?

I don’t have any such set prerequisites. In movies, certain things work out commercially and some others fetch good mileage to the character. I take a lot of things into consideration, not just my role as such.

I HAVE DREAM DIRECTORS AND Which co-star you ACTORS, NOT DREAM ROLES. enjoyed the most acting with? Why? I acted with two actors so far. I spent more time with Raj obviously and I know him better. But I enjoyed working with Rahul more, he is a thorough gentleman. Given a chance I would like to work with Rahul again.

Which has been the most challenging role so far?

I would say it was Ala Ela. Reason being, that time I didn’t even have hold on the language, I wasn’t aware fully how to face the camera properly. Kumari... became little easier, as by then I was trained a bit.

Eedo Rakam Aado Rakam- how was the experience?

Kumari was exhausting, as the shooting went on almost for a year. Eedo Rakam Aado Rakam came as a good break. We started the shoot by December and wrapped it by March. It was like a much deserved holiday. The role was kind of a cakewalk, as it didn’t demand a lot from me as an actor.

red | may 2016 | 62

Lucky for you: 10, Yellow

(April 20‐ May 22) Sometimes retreating in order to regroup your forces is much more reasonable than jumping into a battle that you are sure to lose. Even if you have enough capacities, strengths and zeal, it does not necessarily mean that you will return victorious. You shouldn’t view this as an extremely negative situation, where you have to give in to the big world. In fact you are growing more agile. In terms of personal relations, you enjoy a lot of fun. Do not be afraid of strong feelings and express them openly.

Taurus

Lucky for you: 13, Peach

You will encounter a range of unpredictable situations. You will have to fight more than one battle to implement your plans to the fullest.

Keep marching forward, albeit not as fast as you’ve planned. Learn to trust people for you are unlikely to succeed without third‐party support.

In love life you will have to be much craftier. Your communication skills will be your best friend. This time period will be especially striking and bright for singles. But this doesn’t imply that family people will remain on the sidelines.

(March 21‐ April 19)

ARIES

VIRGO

(Aug 23‐ Sep 22) It is quite a successful time for the development of your own business. Set up attainable and interesting goals. You are inherently pragmatic, so it is rather hard for you to get carried away with anything. But it is time for you to get a little excited about some working moments. So set your gears in motion and grasp any opportunity, wisely allocating available resources. Love life will undergo a brutal crisis and a break up is indicated. Look at the positive side of it. This condition will enable you gain priceless experience.

Lucky for you:6, Red

CANCER

Lucky for you: 7, Magenta

(July 21‐ Aug 22) Tons of opportunities await you at work. No challenging situation except for a few minor squabbles and dilemmas.

You will be in a positive frame of mind and achieve goals.

Keep your nose to the grindstone, but it is worth it.

In love life you have to hold your horses a little.

Do your best to avoid family conflicts. This time won't be easy or difficult, but it will definitely be an intense stage. Hence make sure you don't miss its brightest moments.

LEO

(May 23‐ June 20) You will fulfil all your desires. Avoid lounging on the couch as its time for agile action. You have to be in driver’s seat. Focus on core tasks.

It doesn’t matter if you occupy a low‐ranking position because people will listen to you anyway, for both your words and your actions will demonstrate exceptional productivity. Love life can be extremely epic. Keep finding new ways of spending time outdoors.

Don’t be embarrassed to show your feelings. Refrain from being too impulsive and replace your recklessness with care.

Lucky for you: 6, Green

GEMINI

(June 21‐ July 20) At work everything will develop in line with your expectations. Yet be vigilant, work steadily, avoid burning yourself out. Be open and friendly. Love life may invite amazing moments. Singles can find themselves in a bad place. The similar problem may even extend to the scope of work and dealing with it alone will be extremely difficult. If you are a proud family man then you will have to call on all your attentiveness and consideration to help your significant other. Her/his feelings are likely to be deeply vulnerable.

Lucky for you: 9, Cream

Lucky for you: 7, Sea Green

(Oct 23‐ Nov 21) At work, you won’t be destined to achieve goals. Self‐employed should try to focus on the most significant issues. Perhaps you have not been able to move your enterprise to a new level because of some minor bugs in its operation. Stay alert. Love life will remind you that each of us is bound to make mistakes. Anger, rage and other negative emotions will now be twice as devastating. Hence, be vigilant and keep your cool no matter however hard it might seem.

SCORPIO

Lucky for you: 21, Maroon

(Sep 23‐ Oct 22) You feel pretty confident at work, swiftly defining the current tasks. Focus on the projects that seem to be the most promising for you. Analyze and evaluate the situation and don’t implement any project until you are certain of its outcome. In love life, you will undergo an ordeal. You can easily get lost in your own feelings and lose your balance.

Steer clear of alcohol and crazy friends and parties. Living each day as your last one is a vicious philosophy, which usually leads to nothing good.

LIBRA

(Dec 21‐ Jan 20) You feel confident in all areas. In entrepreneurship and business, you are encouraged to try new things and experiment. Dismiss all plans that won't bring about radical changes. You need something powerful, specific and exceptional. Even if you are an employee, your every step has huge implications. So avoid standing still. Your management will support you. In love life, things unfold less rapidly and there are a couple of fascinating moments related to your significant other. Be gentler.

Compassion and empathy will help you improve relations.

Lucky for you: 18, Blue

CAPRICORN

SAGITTARIUS

Lucky for you: 3, Orange

(Feb 18 –Mar 20) It is an advantageous phase. The working field will be quite successful. Don't be afraid of taking over and going against the flow. The result will exceed all your expectations. Be careful while interacting with your staff, partners and colleagues. In love life, you need not solve any backroom intrigues. If the relationship with your partner is boiling over with passion, step aside and reflect on it and give your partner a chance to do the same.

PISCES

(Jan 21‐ Feb 18) In work and business, the gods of trade and good luck will favour you getting you tangible bonuses. The management will require more from you because you are capable of raising the intensity of your work. Just be careful not to overdo it, because your resources are not limitless. Love life won't be the most beneficial area. Don’t get upset as everything has a tendency to get solved. Be open to anything new; try to say yes to any offer coming from your buddies.

Lucky for you: 5, Brown

AQUARIUS

(Nov 22 –Dec 20) In business and entrepreneurship you will not have any significant problems. The bonuses you receive will be noticeable. Work methodically and consistently, don’t rush and pay no attention to the opinions of others. Employees will face large‐scale battles. Love life will not be positive. Conflicts are likely to arise in your family and with your friends. You may have to break off your relations. Remember that everything is changing, but it should be considered inappropriate if you make sacrifices and receive conspicuous disrespect in response.

Lucky for you: 21, Pink

red | may 2016 | 63

success and smooth operations in the most fascinating way.

and approachability of this literary giant are worth emulating.

Real Estates and Developers Pvt. Ltd.

talent in Scope.

eye-opener for many who think that

scholar and former Member of

Rajya Sabha, Padma Bhushan

red | may 2016 | 64

Dr.Yarlagadda Lakshmi Prasad in the

The story of M.Sivakumar Reddy, MD, Smart Vision Eye Hospitals can be an

privilege of featuring the erudite

speaks of some ground realities.

T. Purna Chandra Rao, MD, Bhoomatha

screen. It is for you to gauge her

I have been looking forward to the

Group spills some secrets in Trade,

divas embellish our Eve.

her personal likes and dislikes.

While Siddhant Anand of Khazana

perfect recipe for success. Both the

world, besides telling us a little about

Roshini emerges from the theatre

blend of tradition and modernity is the

shares her experiences in the tinsel

background and shines on the silver-

beauty industry. We have fashion designer Ishita Singh saying the right

created a niche for herself in the

We find out why this girl from Mumbai

industry. She, in a tele-interview,

outlet in Vizag and in no time has

delightfully adorns our cover pages.

prefers Tollywood to any other film

Madhoo Varma opened a Natural’s

cover story. Vivacious Hebah Patel

magazine, I prefer to start from the

Coming to this month’s fare in the

Cream Stone. He talks of his sweet

hours before he took off to the US on a three-month holiday. The simplicity

from one and all.

Chandra Mouli Tippala, Publisher

good care of yourselves.

in the oppressive heat and take

Just a word of caution- be very cool

I wish you all a great summer holiday.

encounters in property business.

light on various challenges one

Surya Real Estate Developers throws

D.Subba Reddy, Managing Partner of

and deserves to be in Focus.

BNI, Hyderabad, wears many hats

Bharat Shah, Executive Director of

businessman Viren Shah, Director,

company in GenX is the cool

which has earned me rich blessings

further their career. Keeping him

is worth the mention is how he obliged us with an interview just a few

academic path they went through, to

one shouldn’t deviate from the

received a good response. I wish to

significant accomplishment, but what

continue with this parallel activity,

Life segment for a long time. It is a

new films to raise funds for charity

― Mother Teresa

“ IT'S NOT HOW MUCH WE GIVE BUT HOW MUCH LOVE WE PUT INTO GIVING.”

“

events in which we screened two

differently abled children. The two

extend a helping hand to the

the banner RED ON A MISSION, to

I have taken up CSR activities under

With great pleasure I announce that

PUBLISHER’S NOTE

REVIEW

Hungry

to

Happy

I

f it’s variety in food that you are looking for, then Sawa Reloaded has three types of cuisine that lie close to the hearts of many foodies. As a true multi-cuisine restaurant, which specializes in Indian, Chinese and continental food, this eatery opened its doors on April 21. Located in Banjara Hills on Road No 10, it is designed largely in a contemporary style with a touch of fusion. Without being ostentatious or overly lavish, the restaurant is set in a casual theme and can easily accommodate up to 400 people. With a well-balanced, comfortable seating arrangement and spread over three oors, it offers enough room for privacy, without feeling completely isolated from the rest of the guests.

The variety in the a la carte menu practically guarantees an excellent dining experience for both lunch and dinner.

Ayub Sohail, Anuroop Reddy, Wahaj Quadri and Sonali Sharma, owners claim that each dish is specially planned with mesmerizing avours that leave the guests asking for more. Live music and ample parking space are two other plus points that Sawa Reloaded has.

They have a section with an open garden seating, for all those who would prefer fresh air while catching up with friends, whereas for larger groups or parties, they also have a private section on the top. It is a perfect pick for kitties, parties and other kinds of celebrations, thanks to their warm hospitality and friendly staff.

Whether it’s for some yummy Chinese avors, a fancy Continental dish or any type of Indian curry, Sawa Reloaded can take you from hungry to happy.

Timings: 10 am-11pm | Ph. no.: 090101 99992 red | may 2016 | 33

HYDERABAD

REVIEW

Fashion Spread

A

s one of Hyderabad’s most admired retail stores for designer fashion, Mebaz considers that its primary role is to ensure that the city’s fashion hungry public has access to the very best and the very latest in designer fashion. It is this commitment that has spurred them on to do all it takes to make sure that Hyderabad gets its due as a leading buyer of state of the art fashion products and services.

A qualified and experienced team of designers, fashion consultants and professionals ensure that the shopping experience at Mebaz is made more personalized. Located in some of the prime hotspots, they are a convenient stop for all the shopaholics in the city. Living up to that and making themselves for accessible for their clients in Kukatpally, they recently opened a branch at the Sujana Forum Mall.

Their stores offer a variety of kurtis, salwar suits, ghagras, saris, jewellery, purses and much more for the ladies. While for the gentlemen, an exquisite range of kurta pyjamas, sherwanis, shirts, trousers, suits, fabrics, shoes, and accessories are in abundance, to choose from. In addition, bespoke tailoring is also available for their clientele who choose to have that perfect fit complementing their personality without compromising on the style.

With each passing year and branch, Mebaz only takes the glamour quotient higher and seems to be getting better.

PH: +91 40 30534421 | TIMING: 10AM – 10PM, EVERYDAY red | may 2016 | 34

HYDERABAD

Eve

TRADITIONAL

By Anahita Ahuja

S

he is out there to showcase the vibrant colours, fine-quality fabrics, elaborate detailing and that traditional touch in each of her garments – and that is what sets Ishita Singh apart from other fashion designers. Her USP of ensuring that every piece she creates has a touch of her roots, is probably the biggest reason of her success.

We caught up with this soft-spoken, petite and ultra-warm designer, who is always a delight to meet, to know more about her work and life…

red | may 2016 | 36

Shoot by Dinakar Pamu

MODERNIST

Getting into designing Destiny got me into the field of design.

As a kid I used to love making sketches and pricing them for my mom, who was among the first few designers in Hyderabad, but at that time never knew that this would be my profession one day. Post my Class 12, I was to write the entrance for medicine, in which I excelled. Yet I knew that design is my passion. Today I breathe fashion.

The journey so far (Sigh) It has been a rise and fall, good and bad but the one thing that always makes me smile is that I have never given up. My journey in the field of fashion started with my entry into the most prestigious fashion institute, where my skills were honed by the best faculty.

My course co-ordinator Mr. Sanjay Shrivastav had always been the guiding force. While I was a student I had started having exhibitions to showcase my work. I also started writing articles on fashion for newspapers and magazines.

I had done a photo shoot for one of the leading newspapers for a Christmas issue with Genelia Deshmukh. After that I entered the film industry with designing for most of Genelia’s Tollywood movies. I have worked with almost all the leading stars in the industry and it has been an experience of a lifetime.

Biggest achievement The Confederation of Indian Apparel Exporters had honoured me with an award. I am the first Indian to have won it. So certainly it was a moment of great pride and honour.

The most special piece This sure is the one that I designed for Genelia as a showstopper at the first Chennai International Fashion Week that I had participated in. The dress was made with over 50 meters of fabric!

The inspiration We are in a country which is rich in culture and heritage and this inspires me to create the new from the old of

various regions of India. Antiques have always been an element in my design in ways of fabric, colour and embroidery.

The USP My premise of doing business is the same as the values my mother raised me with – sensitivity, empathy and honesty. That is how I manage to find balance in an extremely competitive business. I have a plan chalked outmake fashion real and get people to be stylish regardless of the body type.

I think that once people have invested heavily in clothes, they shouldn’t

including several “youngest” firsts. I am one of the few designers to have done over ten fashion weeks across South India and numerous fashion shows for charitable causes. I have worked with top actors like Genelia, Charmme, Mamta Mohandas, Kajal Aggarwal, Nithya Menon, Shraddha Das, Kamna Jethmalani, Deeksha Seth and Nitin.

The love and support I get from my friends here is immense. The biggest compliment was to go back to my alma mater to teach fashion and be part of the jury at the graduation of the NIFT fashion design class.

Retail Plans I believe THE BIGGEST CHALLENGE FOR A DESIGNER in doing IS TO MAKE INDIAN PEOPLE CONNECT exclusive WITH INDIAN FABRICS AND MAKING THEM clothing PROUD OF THEIR HERITAGE. for my clients for a feel-good factor. So, when I design, I keep in mind the customer’s specifications. That way it is more on a made-to-order basis and to keep the exclusivity of each garment. Retail, I feel, is a totally different line all-together.

If all goes the way it has been planned, then, by the grace of God I am going to venture into it by the end of this year maybe.

discard them because they go out of fashion. Thanks to my time at NIFT, I know how to de-construct and reconstruct fresh garments. This is my USP. To introduce a trend each year and become known for it is what I focus on. There are several challenges ahead that I am eager to face and learn from.

Didn’t Malcolm Gladwell say that it takes around 10,000 hours to become an expert?

From an idea to a garment In any creative field, an inspiration is the start of any design process.

That further leads to a concept and then a mood. Which is followed by the season you are catering to – and that, of course, leads to the colour story and design of the garment. Once it has been conceptualized the way you want it, bringing it to reality isn’t difficult.

Material comfort Handlooms, cottons, khadis and jutes have always been my favourite; love the texture and the nature of the fabrics.

The accomplishments I have received many accolades at national and international levels, red | may 2016 | 37

Future plans To revive the dying and fading handlooms and providing employment for women in villages who don’t even have enough to procure necessities.

Hyderabad’s response Awareness about the latest fashion trends is something that is making Hyderabad a fashion conscious city. The market is now very much in sync with the capital, with more nationally acclaimed designers capturing the market.

The support system My support system has always been my family, my mom, dad and sister, now for the last two years my husband, too. Because of them I am what I am today. They render tremendous support and guide me to excel in my work. They have been encouragement

What is the trait you deplore in yourself?

Being emotional On what occasion do you lie?

No lying (wink wink) Your greatest wish…

To be an Indian known for her work and uniqueness in design globally Favourite holiday destination Maldives HER THOUGHTS: • Yesterday is history, tomorrow is a mystery today is what you have so make the most of it and cherish each moment as it will never come back.

• Life is a story, make yours the bestseller • The creation of an environment for women where they can make

If not this, you would be…

If I wasn’t a fashion designer, I would have definitely been a filmmaker! I have always loved to watch movies and am extremely passionate about script writing, direction and the way how all creative people come together.

Even the way so many minds make a storyline is something that has always fascinated me.

More about yourself I am a person who believes in starting each day afresh and with positivity.

I love driving and listening to music and spending most of my time with family because they are my strength.

On striking a balance Striking a balance between professional and personal life has never been an issue for me. In fact, this is one thing that I am so blessed with. Both, work and family happen with ease. I consider myself fortunate because I have immense support from my husband Aryan, and hence it has never been an issue. Usually during the week we work around the clock and keep Sundays exclusively for the family to make up for the whole week.

red | may 2016 | 38

to me. What more could I have asked for than such a supportive family.

Challenges as a designer Bring it on!!! This has always been my mantra, with more competition and a wide range of creative people in the market you have to be the one who stands out in the crowd by creating something new each time. The biggest challenge as a designer is to make Indian people connect with Indian fabrics and making them proud of their heritage.

Advice to newcomers Start each day as it comes, work hard, give your 100% and chase your dreams till they come true.

FAST FIVE: What is your greatest fear?

No fear.

decisions of their own for their personal benefits as well as for the society.

“A woman is the full circle. Within her is the power to create, nurture and transform.” ~Diane Mariechild • Destiny is not a matter of chance; it is a matter of choice. It is not a thing to be waited for; it is a thing to be achieved.

HYDERABAD

Art of

Shoot by Dinakar Pamu

The

Giving

By Anahita Ahuja

B

harat Shah, needs no introduction because his work says it all. Executive director of BNI Hyderabad and owner of Fanzart, this man is known for passion for his job, hardwork and sincerity. Currently also the Vice-President of the Jain International Trade Organization, Shah seems to have aced the art of balancing all the roles he plays in his life. We catch up with him to understand more about the two main professions which he has created and handles with great ease and aplomb.

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The inception of Fanzart…

Basically, I started this for my daughter Sanjana. We opened the showroom the day after she completed her education. Now, of course, we both take care of it.

Why Fans?

When it comes to designing ceiling and designer fans, there is a huge gap in the market. Think about it, when you are doing up your space, will you think of making the ceiling designer? No, right? Exactly! Only people who would go abroad and probably bring back a designer fan.

We reaslised that there wasn’t much of a choice available here. Hence we went ahead with this. Now, we are the franchisee for the complete state. We have been in the market for over two and a half years.

Working on something that is so unconventional has its advantages and disadvantages, but for us, it’s been a good journey.

More about the brand Today Fanzart has over 30 showrooms all over the country and has become one of the biggest brands in designer fans. We have over 60 kinds of them. They suit all kinds of décor – from modern and contemporary to classic and simple. We ensure that there is something for everyone who walks in, whatever may be the kind of house they have. There are fans for outdoors which can be kept in the lawns and work during the rains. Then we have special ones for the kitchen, whereas designs are different for dining rooms, too. They are priced from Rs.15,000 to around Rs.75,000, giving our clients a huge range to choose from.

The advantages We sell fans which function with remotes and make absolutely no noise – and these two have been our selling points, apart from the designs themselves.

The disadvantages Strangely enough, there is a myth that designer fans don’t give air! People, unless they experience it, they won’t know the truth. Earlier, there were designer fans made only for show but Fanzart has made sure that they are beautiful and do their job well.

For us, pulling people to stores is tough, once they visit us, then they surely do not walk out without buying them. In fact, we have regular clients who have used a couple of fans and have come back for more. Our first six months were very difficult, since they were spent in convincing customers that our fans actually give air. However, it got better after taking part in exhibitions and holding demonstrations. Every half year we have taken a step upward in growth.

Future plans We hope to have 2-3 more setups in Hyderabad. But we are going slow and steady. As of now, we have people from different towns coming to Hyderabad to purchase our products, as quite a lot of people prefer going to a different city to picking up something from their own city.

Having said that, we hope to open one outlet towards Gachhibowli as that side is

it is almost like a new city being built.

Online competition People, who wish to indulge in the costlier ones, are not the kind of people who would buy them online. But the models which are less priced are available online. People want to look at, feel and then buy a designer fan. So it isn’t much of a competition to us till now.

But yes, any given day they have an upper hand and are slowly penetrating into the market. Until then, we can manage absolutely well.

The other side of yours Yes, BNI. A few years ago, I ended up attending a meeting with a relative of mine in Bangalore. The fact that so many people coming together to help one another was what touched my heart.

Then I decided that we needed something like that in our city too.

About BNI The concept of BNI is very different. Here we work with the philosophy of it being a ‘givers’ gain’. Initially members join to see what there is in it for them but they realize that the pleasure of giving is much higher than getting- and that is when it all changes.

Members at BNI don’t think about themselves but about how they can help their comembers. That is why it has grown in more than 60 countries. For example, for someone who is starting an enterprise needs a lot of moral support and by joining here, by default has 50 odd friends who take care of him. For people who are already doing good

business, they have a platform to easily meet vendors. Today, if I need a lawyer, doctor, air-conditioning repair or car servicing – I have them all under one roof and not just that, I even meet them weekly! That gives me so much time to focus on my work.

BNI hosts training sessions where we teach people to do smart business and presentations. A lot of people who have not learnt it academically are taught this so that they can present their business in a better way. Even the timing is brilliant!

Imagine an organization that meets in the evening can probably end up in cocktails and other purposes apart from work, but here when you meet, before you head to your showroom or office, you know you’re doing business even before the competition wakes up.

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Your role I see to it that the chapters are performing well. The headquarters lays down a system, which needs to be followed.

They are there to guide us but we need to implement it. Every 6 months a President and Vice-President are selected and changed of each chapter – the supervision is handled by us. We need to make sure if someone is not giving good

THE CONTENTMENT OF HELPING SOMEONE WHO IS LOOKING FOR HELP, IS WHAT MOTIVATES ME.”

Another advantage they have is that connecting with other cities becomes very easy. If a company has to grow in 20 cities in India and they route it through the director, each director talks to the other and that way partnership and collaborations happen very fast.

BNI Hyderabad Hyderabad had done Rs.500 cr worth of business in just last year! And India did about Rs.3,043 cr. We take immense pride in saying that Hyderabad is one of the fastest growing regions in the world. As of now, we are 930 members. They are in groups of 21 and they meet on different days.

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service, then they are warned and later removed. Maintaining the quality in groups is also under me. As a head, I am the executive director, but I have people under me who need to be supervised over.

Family support Only if a person is happy from within, can he/she be happy with everything around them. I love what I am doing and hence manage it all with a smile.

Balancing isn’t easy but if it’s planned well and you consciously work towards it, it happens.

What keeps you going?

The pleasure of meeting people, networking and the philosophy of givers’ gain. The contentment of helping and

doing something for someone who is looking for help, is what motivates me Definition of rich Being rich is not just about your personal growth. It is about how you make people around you, grow with you.

Extra money doesn’t pinch anyone, but it is when that extra money comes to you after it also goes to people around you, is when the actual richness comes in.

One thing you would like to change about you I would have loved to be a cricketer.

Actually, I am very happy with my life and with that, if there was a little bit of cricket added, it would have been complete.

If not this If not this, I would have definitely been in interior designing. I change my house happily as I enjoy doing it up. Every time we shift a house (which I like to do quite often) I do it up myself.

Your greatest achievement I think BNI has been the greatest because in the world we’re being recognized as one of the fastest growing networks. There are more than 700 directors from 60 countries and in terms of growth and speed with which we have taken up, we are in the top five!

Message to the freshers If people say they are not happy due to their circumstances, it is an excuse. The remote to happiness is in your hands – do not leave it in someone else’s hand.

Happiness is a habit cultivated.

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SWEET 16!

Daddy dearest Brijgopal Bhutada hosted a party for his daughter Ridhi’s sweet sixteenth birthday. With around 20 of her closest friends, the birthday girl seemed to have had a blast. Dressed in a summery oral white dress, she looked like a doll while blowing off the candles from her themed cake.

Some captured dancing away were Pratham, Vignesh, Jhanvi, Shetra and Vaishnavi.

A ROCKING BIRTHDAY Celebrating her special day with all her close friends, Madhavi Narulla hosted a fun luncheon at the Heart Rock Café on April 20. Ladies walked in, armed with owers and gifts and were seen making pretty pictures for the shutterbugs. Bonding over some chitter-chatter and scrumptious food everyone enjoyed.

Present were Suchita Ahuja, Anju Jain, Namita Kanodiya, Namita Singhvee, Shilpi Dave, Sabiha Ali and Neelam Mor among others. red | may 2016 | 44

HYDERABAD

PARTY TO BEGIN In order to kick-start their wedding celebrations, Yogitha and Yeshwanth hosted a grand party for all their friends.

With a continental theme, guests were seen dressed in smart formals. With close to 200 people in attendance, the night went on till wee hours. A lot of dancing and conversations kept the momentum of the party high.

Some captured were Ashwin, Mandar and Deepali, Kashish and Sunny Anand, Rachana, Ashwini and Vikas Jhabhak, Niharika and Riya.

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SURPRISE, SURPRISE! Deepali Bhutada hosted a surprise party on the occasion of her husband Brijgopal’s birthday at Air Lounge. The birthday boy walked into the gathering, totally surprised with all his near and dear ones waiting for him. The couples danced the night away to the latest tracks being belted out by the in-house DJ. Everyone had a good time, nibbling on the ďŹ nger-food and sipping on their drinks. Jyoti Sethi, Koyal Chandak, Shilpa Singh, Geet Gupta and Rohini Verma were some seen unwinding.

red | may 2016 | 47

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SPOT THE DIFFERENCES

HYDERABAD

R B C S F P J C

I I G K A O M B

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Archery, Biking, Cb Radio, Fashion,games, Grilling, Movies, Poetry, Skiing, Tennis

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HYDERABAD Nidhi

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A PERFECT LAUNCH

Sadhana Singh

The grand launch of Sawa Reloaded Cafe and Restaurant, an eatery located on Road No. 10, Banjara Hills, saw the who’s who of the city in attendance. The restaurant is specially designed to provide customers with an excellent ambiance, fantastic food, live music and an impeccable service. Owners Ayub Sohail, Anuroop Reddy, Wahaj Quadri and Sonali Sharma played the perfect hosts and ensured all their guests were comfortable.

We spotted Savita Date Menon, Vineeta Chainani, Vibha Mehta, Bina Singh, Fazle Ali Khan, Ishita Singh, Anju Jain, Kishan Pedhapally and SoďŹ ya Sujad at the event.

Vinitha

Ayesha & Azhar

Sarika

Amrutha Madhavi

Sara

Jhanvi Lakshmi

red | may 2016 | 17

HYDERABAD

COFFEE & CONVERSATIONS

THE OTHER SIDE ARRIVES Adding to the list of party places in the city, is ‘The Other Side’ a new cocktail bar and lounge – that comes with the concept of forgetting who you are and be the villain you have always wanted to be. With a live band performing, drinks owing and guests pouring in – it was quite a packed place. The event was hosted by Shweta Keerthi and Nitya Jalan, who were seen playing the perfect hostesses. Manvi Bhagia, Mohit Malhotra, Renu Siraj, Sohrab Mirza, Shweta Malpani, Megha Dinesh, Arpita Rao and Shiraz Mirza were some caught having a good time.

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When it comes to coffee lounges in the city, one can safely say ‘the more the merrier.’ The opening of one such named ‘The Earth’ in Jubilee Hills, Road no 36 was quite a lavish one. Dressed in chic summer attire, the P3Ps showed up at the launch and were seen appreciating the decor and food. Most of them felt that the place will soon be a hot favourite for all those people who love to hang out. It appears to be the best jaunt for the people who want catch up with friends over a cup of coffee.

Guests posed for the paparazzi and later on, were seen relaxing around, catching up with each other.

HYDERABAD

PICTURE TIME Sangeeta and Srikanth Soma held the screening of the Tiger Shroff and Shraddha Kapoor’s Baaghi at Inox. It was a relaxed evening for guests who enjoyed catching up with one another before the movie. Actors Priaynka Bharadwaj, Shreedhar Rao and Jyotii Sethi added some glamour to the night with their presence. Spotted were Tanvi and Ashish Gupta, Apoorva and Rahul Mandava, Arjun Belliappa and Shilpa Choudhry.

FANNING THE FANS The 124th special screening of the much awaited ShahRukh Khan starrer Fan, by Bisket saw the who’s who of the city in attendance. Playing the perfect host, he ensured that everyone was armed with the colas and popcorn before the movie started. Ace tennis star Sania Mirza too was seen enjoying the movie with her family. Others present were Aamer and Ruba Javeed, Sunny and Kashish Anand and Rajeev and Sonal Doshi among others.

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Padmaja Rajgopal, Sadhvi Bhagwati Saraswastiji & Rekha

Kavitha Reddi

Vaishnavi

CHANGE OF GUARDS Every April, at FICCI Ladies Organization (FLO), Hyderabad the old team lays down office and new team takes over and this change of guards happened recently. The doctor-turned-Sadhvi from Stanford University, Sadhvi Bhagwati Saraswatiji of Parmarth Ashram was the guest of honour. Sadhvi who has been living in Himalayas for the past 20 years, teaching spirituality and Indian Culture, addressed the packed hall of the members and held an interactive session on ‘Happiness the way of life’. Rekha Lahoti, chairperson of FLO described her tenure as exhilarating experience and welcomed Padma Rajgopal as the new chairperson.

Swapna Cherukuri

Aparna Reddy

Nidhi & Vinitha

Bharathi & Ashu Gauri

Nidhi

Neha Gandhi

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Mounika Dr Anuradha & Bina Mehta

Ritu & Rakhee

Parvathi Redy

Mita Mehta red | may 2016 | 21

HYDERABAD

Mahita, Alekya, Koyal, Manju, Madhavi, Divya, Geet, Radhika & Swati

A NEW ONE ON THE BLOCK Vedha is an initiative by Indrani, CEO of MI Designers, a designer house from Kolkata. Veda organized the first concept-based exhibition in Hyderabad and it was held recently. This 2nd edition of the exhibition was lifestyle show powered by HashTag, Delhi, in association with “Khadi Village & Industries Commission”. The exhibition was followed by two fashion shows, which saw 10 designers from all over the country showcasing their creations. The theme ‘Traditional fabrics in modern techniques’ was the focal point. The list of designers included Bibi Russell, Dming Rubu, Digvijay Singh, Darshan-The Silk Tree, Rina Dhaka, SS Surya, Kavitha Reddy, Pankaj K Couture, Shanti- Varanasi and Archana Jaju.

Garima Shreedevi Choudhary

red | may 2016 | 22

Ileshaa Khatau

Ankita

Kavitha Reddy

Pinky Reddy

Keerthi

Gulnar Indrani Avnish Darshan

Sowmya Mahima Andleeb

Priyanka Reddy

HYDERABAD

THE ICE

CREAM MAN

By Anahita Ahuja

Shoot by Dinakar Pamu

“

I Scream, You Scream, We All Scream for Ice Cream!” – don’t we? For every single

ice cream lover out there, Cream Stone came to us as a blessing. When the concept was

introduced, it took the entire city by storm. As the heat scorches with May arriving, no

better time to talk to the man who is behind the delightful brand. Meet Viren Shah, Director, Cream Stone, who also owns Temptations and Scoops – three brands that speak volumes for themselves. Trying to know him more, we caught up with him and his better half, Arthi in a candid chat.

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Flashback We have been manufacturers of ice cream since the past 20 years.

The journey started with our father Govindas Shah, starting a hotel named Haridwar after which the family started the brand Scoops. In 2004, we came up with Temptations. With Scoops, we used to do a lot of wedding catering and would serve the new, different avours there, after which we had people coming back to us for those special avours. That is when the idea of Temptation came about. Our first outlet was on Road no 36, Jubilee Hills and now we have 29 Temptation outlets.

Cream Stone Even though we had Temptation, when we wanted exotic avours, we would end up going to other places to have ice creams. Then we decided to start a different concept with not just avours but also something that would add value to the ice cream by customizing it.

The KBR outlet, is our smallest which was started in 2008. The entire process took us about two months and was quite an experience for us. When one gives something premium, which doesn’t belong to the regular format, not only the taste but the look and feel also had to be different.

Generally, the product comes as per the ingredients you use. While making a product you work around the pricing, but with Cream Stone we did a reverse format. First we made the product and then went back with the costing and pricing – using the best ice cream and the best ingredients.

Even the serving in a wafe part came about because we didn’t want to serve it in a cup or cone. We believe that the taste, experience and location – all these matter while selling a product.

The response We hadn’t ever expected the city to react the way it did to Cream Stone.

Till date, we haven’t spent a rupee on marketing and even back then, it was all just through a word of mouth.

The first store was to test the market for

a year. Noting the response during the right season and off-season and the way everyone took to it, we decided to open another branch. In fact, the first 2-3 months, all of us spent in the store, talking to guests and getting their feel.

The growth We have seen the actual growth in the last three years, when we opened more than 25 outlets. There are 12 outlets in Hyderabad, 4 in Pune, 4 in Chennai, 1 in Coimbatore, 1 in Calicut, 3 in Vijayawada, 2 in Vishakhapatnam and 4 in Bangalore.

As of now, we have these 8 cities and are tying up with tire 2 and tire 3 cities as well, apart from tire 1 ones. By the end of May we should be opening our 5th outlet in Pune – all these out station ones are spacious ones (1000 sq ft).

They are in the line of coffee places where people can come for an ice cream and hang around too. By the end of this year, we should be opening 15 more outlets across the country.

of us have different departments to look into. One handles the operations, one the front end, another the finance, etc.

We meet every Tuesday and discuss where and how to take it forward. We have a professional team that manages each department. For example, we don’t get into the hiring at all, there is a HR head who handles that.

Networking I enjoy being at the store and meeting customers. Apart from that, I meet retailers and get feedback and I enjoy networking. So all this comes naturally.

I have noticed that the preferences change every two years so working towards a new trend and seeing where the curve is going is my forte. We are also a part of CII -Young Indians. There are about 140 members between the age group of 25 to 40 years, from different industries. There is BNI, where we get connected to other people.

The challenges The most difficult part is the staffing. Usually, wherever we start a store we need to give our staff the accommodation too and if they are all from one city then they end up taking leave during festivals and holidays, which is the busiest time for us. When it comes to handling the staff, it isn’t just the money that they see.

A lot of it depends on how you train, treat and interact with them, too. In our organization, apart from the stores, we also have manufacturing plants so we have enough people working with us. I feel that the art of managing staff is one of the key drivers in our business.

As a family business Five of us handle the business– my brother Amrish, cousin Amit, uncles Sudhir and Sunil and me. All

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All these are people oriented – they not only keep me busy but also keep me extremely happy as I absolutely love meeting people.

Despise one quality I wish I were more punctual and organized. I do not have a proper routine and my wife Arthi is perpetually after me to set that right. Meeting people usually means eating out; I wish I could eat at home more often.

Role model My only role model is my father. Coming from humble beginnings, he has risen to great heights.

Motto of life Not everything is about money, it is about passion and enjoyment too. Enjoy what you do and you will definitely be successful – once you are successful, the money follows.

safe and successful business.

COMPATIBILITY METER: She is very caring: Viren She is the perfect wife any man could have asked for. The way she cares about all of us is unbelievable – whether it is our food, lifestyle or any aspect of life. Whatever I do, is looked into by her! She is the home minister and all of us listen to her. She is very open minded - my decisions are mine but she understands and accepts them. She is a very encouraging person, too. Together we make a good, fun team. In fact, she is more a daughter to my father than a daughter-in-law.

These are a few of her favorites: Color: Red Food: Khowsuey and Italian Ice cream: Tropical iceberg Holiday: She loves beaches Attire: Western and tunics Brand: She loves MAC for makeup.

By the end of this year, we should be opening 15 more outlets across the country.

I’m lucky to enter this family: Arthi Our relationship is very simple and clear; the understanding we share is that of friends and hence share everything with each other. The foundation of our relationship is on trust. He is a doting father, very sweet and extremely patient.

Seldom does he get angry. And even if we fight, we usually sort it out within a few minutes. If I am sulking, he always tries and makes up by saying sorry first!

Your Strength Definitely my family. I am blessed to have them all.

Even right now, if I decide to go on a holiday for a month, I know they will take care.

I always have them to fall back on and vice versa.

Advice to newcomers in the food and beverage industry Before you start something, do not go about asking 100 people about it. Ask one or two people who have enough experience.

Start with a small, calculated risk and gradually grow from there. Even if you see our graph, we opened one outlet a year for the first four years to understand the market before we went ahead in a big way. Baby steps are the only way to go ahead with a red | may 2016 | 26

These are a few of his favorites: Color: Blue Food: He enjoys chaat and the South Indian thali but I can’t stand it. So when we get out for dinner dates, he compromises and ends up eating something I like.

Whenever I’m traveling, I am given odd model numbers to pick up!

Movie: She likes to watch each and every movie.

Even when the reviews are not good, she watches them to form her own opinion.

Brands: GAP Attire: Casuals Holiday: Austria Movie: Any patriotic or corporate movies.

HYDERABAD

Elevate Emphaszed A

graduate from University of Illinois at Urbana, he moved back to Hyderabad, a couple of years ago to handle his family business, working along with his father. Meet Siddhant Anand, Director, who is heading various departments like manufacturing, HR, advertising and IT at the Khazana Group- India. We caught up with him to understand his role, the business and the challenges he faces in today’s world.

red | may 2016 | 28

Shoot by Dinakar Pamu

By Anahita Ahuja

The beginning My father started the company in 1999 with a single store in Hyderguda, then moved to Road No 36, Jubilee Hills in 2000. At that point we had everyone laughing at us as the road was quite deserted and barely had any commercial store around. It was in 2013, that we moved out of there as the construction of metro was announced and opened Elevate. We happened to be one of the first few to open a store on a residential road. Around at the same time we also got into distribution and have become dealers for a couple of brands in Bengaluru, Chennai, Cochin and Coimbatore.

I completed my graduation in the US and joined my father in the business.

The plan wasn’t to do so, but since the business peaked, I decided to come back and it all fell into place. Fortunately, my parents are supportive and it is not like a typical family business scene where the parents force their kid to join and then micro-manage. They let me take charge and do what I want to do.

What helps is the fact that I know what they want, so it is all in harmony.

The future plans By 2018, we should have company operated stores in Bengaluru, Pune and Vijayawada, for which we are working with consultants and deliberating on various aspects. New stores mean getting experts on board. Apart from that we have manufacturing plant almost ready for functioning, coming up. It is a 60,000sqft automated plant for which we have own in Germans and Italian experts, who helped us setup the plant.

We have always given our passion and the idea more importance than most other aspects in the business. I take immense pride in saying that we are a passion driven company! I wouldn’t say that it is not a number driven company, but everything that we are today is only

because we have been passionate about what we do.

Target clientele We work very well with architects, interior designer, builders and the HNI of the city – we have done about 80-90% of the premium builder mockups in the city.

Apart from that, if you ask, anyone who owns an apartment or villa in a premium community is our target clientele.

Challenges Our biggest challenge is investment which is high. Now that we are scaling up by moving to other cities, we need that kind of an ambience where it is presented well to give our customers that experience. It is not a website where I can stock things in a warehouse.

Secondly, it is a very personalized business; we need someone in charge to be present at every given time to find out if the client is at ease.

It is only when the client has faith in the retailer does he gain faith in the product. So the experience has to be sold well. And thirdly, the furniture market is quite unorganized in our country. People aren’t aware of most of the things.

Having been trend-setters, we need to spend quite a lot of time and money to bring about awareness of a product like ours.

There is a decent amount of awareness of brands in the apparel and automobile industry. A typical Indian furniture buyer is still not accustomed to brands.

Hence there is this whole process of educating the customer.

Another challenge is to simplify the sales process as a usual sales cycle lasts over a week and is fairly

complicated. We are coming up with tools with which we will revolutionize the way people buy furniture by getting into developing concepts using technology.

We have developed platforms where customers can design a wardrobe in under 60 seconds and a kitchen in under 10 minutes.

Online market as competition These market segments are completely different as we operate in the premium genre. Furniture is something people want to look and feel before they own.

People who buy stuff online are the ones

who aim at using it for a year or two and sell them off. The ones who are passionate about making a home and have an understanding of design are the ones who walk into stores. Very rarely have I heard customers make comparisons to online products, only because our clientele understands the difference between a branded and non-branded product.

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What is the one thing you’d like to change about this field?

The fact that most Indians use carpenters to do up their homes is something that

Hyderabad as a market At this point, Hyderabad is a market that everyone should look at. Inspite of the slowdown in the last couple of years, we have been amongst the top in the premium furniture segment across the country. People have good taste and a liking for high quality products.

They understand what luxury is.

Balance between your personal and professional life?

Fortunately, passion for the business and this industry keeps us going. We usually clock about 65-70 hours a week. The group is at a growth stage and even 12 hours of work a day feels less. It is really hard to differentiate between personal and professional life in the

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WE ARE A PASSION DRIVEN COMPANY!

“

Market’s progress in the last decade The furniture market is fairly unorganized, with 90% of the businesses lying in the unorganized sector and only 10% in the organized sector. A few European brands have tried entering the Indian market in the last decade. Most of them have been unsuccessful only because of the strategies implemented and the lack of a good Indian partner. Furniture business is not something that can be learnt overnight. It is an industry that grows on you and there are certain things that can be gauged only with experience. Now the companies have understood the potential of the furniture segment, because of which we have seen the recent boom in the B2B and E-commerce/marketplace furniture market.

I TAKE IMMENSE PRIDE IN SAYING THAT

business because we carry work home.

Time post working hours is often used to disconnect and strategize on the bigger picture.

I would definitely like to change. We are currently in the process of spreading awareness of the advantages of using furniture that comes out of organized manufacturing houses. It has taken the company 20 years to understand the right materials, finishes and techniques of manufacturing. I would like to pass on this advantage to everyone looking to buy furniture for his or her home.

His role I take care of the HR, advertising and software development. We are coming up with tools with which we will revolutionize the way people sell furniture by getting into developing concepts using new technology. I believe that in India businessmen who adapt to technology faster, will be a step ahead and we have discovered that. Hence we are quite a few steps ahead of the others. I handle the new plant too. For sales, fortunately, we have a very strong team who has been with us since years so we don’t have to get into that. And when it comes to procurement, I do that with the support of my father. That department comes with experience and cannot be studied, so hopefully in 4-5 years, I should have it all under my control.

&

Of Styles HYDERABAD

REVIEW

Smiles

B

eauty is not always skin deep! Today’s emphasis on physical appearance in almost all facets of life, points out the need for a host of beauty and clinical salon services. If you are looking for ways to enhance your beauty and appearance, to relax and de-stress and give yourself much-needed rest and gain confidence, then Bubbles is here for you. With nearly 13 years of experience, it has recently opened its newest concept salon at Hitech City.

Spread on 3,450 sq.ft, this innovative new salon has a quirky comic themed interior to keep its clients entertained and bring out the youth in them. The clean, spacious and minimalistic decor lends a sense of personalized care, comfort and luxury. They also have a wide range of comics for their customers to stay entertained throughout the beauty ritual!

Walk in to soothe your senses, pamper your body and indulge your soul at Bubbles Hair & Beauty Salon, part of a growing network of high-end beauty chain in India. They offer luxury services at prices that don’t burn a hole in your pocket. Their regular services include hair care (haircutting, styling, hair spa, head

massages) nail care, facials, waxing, massages, skin care and more. They offer bridal makeup and have a host of experienced artists offering services.

The new Bubbles has an exclusive section for Pro-Fiber treatments from L’Oreal. Pro Fiber is a long-lasting recharging care programme for damaged hair. This newest innovation is designed to provide long term care of issues like frizz, split ends and hair loss. It is provided by a trained specialist. They have spa services, including massages and aromatherapy.

Here too experienced therapists offer services. Lluxury rooms with a steam and shower are added attractions.

Timings: 8:00 am - 9:00pm Ph. No : 70958 14814, 040-6545 3355

Red Genx He is cool and he treats everyone with creamy yummy delights. Yes, we are talking about the man behind one of our favourite ice cream corners, Viren Shah, Director, Cream Stone.

24 Red Trade Siddhant Anand shares the success story of his family business, The Khazana Group and the role he plays in it.

28 Red Eve Ishita Singh proves that fashion is not just about being in sync with trends, but also going back to roots by staying in touch with the traditions. Her creations vouch for it.

Red Haute With smashing hits like Ala Ela and Kumari 21F, Hebah is the latest scintillating siren of T’wood.

What sets her apart from the rest of the crowd, we record it in these pages.

36 Red Focus Striking a fabulous balance between Fanzart and BNI – Bharath Shah talks about his works and philosophy.

40 red | may 2016 | 08

HYDERABAD

GAME ON! They, perhaps, want to show that their clubs are not about all work and no play. Hence the members of two of the city’s biggest ladies’ clubs Phankaar and Pink, got together for a ladies football league recently. Suiting the event, the two teams had fixed a dress code. Phankaar team was in red and Pink team very obviously turned up in pink tees. Ladies took the sport quite seriously and played it with a lot of team spirit. Some seen giving tough competition to their opponents were Alka Khanna, Sushila Bokadiya and Manisha Kapoor.

ARTY AFFAIR Launched in 2012 as Hydourite Festival, the three-month-long event has now been renamed as Hyderabad Arts Festival. Now in its fourth year, it is a tie-up between the Happening Hyderabad initiative by Telangana Tourism Department and Hydourite (an NGO promoting arts and culture in the city). It celebrates the city’s unique identity and culture of openness.

The event began on April 9, with “Sounds of the Desert”— The Manganiar Magic of Music and dance, at Shilparamam in Madhapur. It will be ending with an evening of soulful ghazals of the great maestro Pankaj Udhas on 25th June 2016, which will be held at PEBL city.

SUMMER READY Season after season, Mebaz has brought to the city, not only stylish collections but also the clothes that can be readily worn. The grand launch of their exclusive summer collection at their new store in Kukatpally, too, was a rather fashionable affair. Actresses Shilpi Sharma and Kimaya, actor Upen Reddy and some top models, were seen carrying off the newest, trendy pieces. Now Mebaz appears to be the destination for the fashionistas of the city to pick up clothes that see them through the scotching summer.

HYDERABAD

Upasana

Anusha Reddy

Priyanka

IN TRENDZ

Shruti

Sneha

Swathi Rao

Fashion and lifestyle exhibition Trendz just gets bigger and better each time it holds a show. Another edition was held on April 1 and 2 which brought together aesthetic designs from new age designers. Organised by Santhi Kathiravan, the show had about 100 participants showcasing traditional and western wear, home decor, accessories and many other lifestyle products. Actor Neha Deshpande and Dr. Shuba Dharmana inaugurated the show. The exhibition had hand-crafted metallic and non-metallic jewellery which are studded with precious and semi-precious stones, ethnic jewellery, bangles, pendants, bracelets, earrings, designer and hand-embroidered saris, blouses on display.

Harshita

Kairavi

DEDICATED TO DANCE Dhara, a dance recital by Vanitha, Harini, Archana, Madhavi, Himabindu, Subbulakshmi and Anjana was held at the Shilparaman on April 9. People made a beeline to get their seats before the Bharatanatyam performance started. Some seen glued to their seats and enjoying the performances were Hema, Harshita, Priya and Poorva and many others.

red | may 2016 | 12

Hema

Priya Poorva

Priya

Harsha & Pavan

Reema

Kirti & Shivani Sharoff

Swetha

KLC ON RED CARPET Celebrating their annual event, the members of the Kakatiya Ladies Club got their party wear on and headed to the Hyder Mahal at Kakatiya, on April 13. The evening was set in an Oscar theme and saw everyone turning up in their best celebrity attires. A couple of dances were performed as scrumptious ďŹ nger-food and cocktails did the rounds, keeping the guests entertained. Sashi and Alok Nahata, Harshit Kaur, Shivani and Kirthi Shroff, Namita Kanodiya, Rummy and Sameer Mahendra and Bina Mehta were some spotted walking on the red carpet.

Bina Mehta

Alok & Sashi Nahata Anvita

Harshit

Dinesh & Vandana Bajaj

Prachi & Nilesh

Shoba Sudhakar Honey & Ranjana Sushila Bakodia Rita & Manish

Apoorva & Sarooja

red | may 2016 | 13

HYDERABAD Abhimanika

Anirban & Ananya Prashant & Radhika

Girish & Shruti Malpani

HAPPY THIRD!

Megha

Celebrating their third anniversary, Bond With Best (BWB) hosted a fun sundowner at Aqua, The Park. This year they have yet another reason to celebrate, as they have also committed themselves to community service by pledging their support to the NGO Heal-A-Child. The evening saw performances

by Abhimanika and Indian Idol contestant Pauleen Gill. It was followed by dinner and music by DJ. Present and having a great time were Sarita Lohiya, Sara Munib, Kanchan Rungta, Preeti Tainwala, Bindu Alapatti, Sweta Agarwal, Pooja Chandak and Rhea Melwani.

Saroj Bajaj

Ritu & Kaval Ritu & Shiv Kushi Rina

Praful & Bela Zubin & Ranjana

Ankita & Rochan red | may 2016 | 14

Praful & Bela

Diksha

Neeta & Prince

HYDERABAD Virupa & Allari Naresh

Sukrutha Reddy & Anu Pellakuru

Harshini Reddy

Ali

Madhu Jain

DESIGNER DIARIES

Varun & Vithika

Talasha, a multi-designer store by Sukruta Reddy and Anu Pellakaru opened its doors to the city on 24th April with a high-tea.

Guests poured in to check out the new designer wear and were seen catching up with each other. With a whole lot of talk over fashion and mouth-watering nibblers by Kavanah, it was indeed a fun evening. Quite a few members of the Tollywood industry, including Vithika Sheru, Varun Sandesh, Manali Rathod and Allari Naresh, made their presence felt. Spotted at the event were Madhu Jain, Shweta Keerthi, Tanya Gupta, Jayanti Reddy, Devashree Goenka, Namita Singhvee and Saketh Talwar.

Manisha Neela Shah

Sneha Reddy Drishika

Khayyum & Arshia

Udaya Manali

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Namitha Singhvee

Ritu

` 50/MAY - JUNE 2016 HYDERABAD

GENX LIFE

PADMA BHUSHAN YARLAGADDA

COOL & CLASSY VIREN SHAH He makes us scream for ice cream

The man of letters & political genius retraces milestones of his epic journey

FOCUS

FANTASTIC BHARAT SHAH Givers gain is stressed

TRADE

HEP &

HAPPENING

SMART SIDDHANT ANAND

A treasure of business acumen

HEBAH RNI: APENG/2011/38387 | POSTAL REG. NO. VSP/177/2014-2016

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