The 365 Challenge 2013 was a one-year secondhand clothing challenge seeing our Founder, Christina Dean, only wearing 100% dumped, discarded or donated secondhand clothes to promote the 'Redress it, don't bin it' concept. Every day through 2013, Christina wore secondhand clothes, sourced with support of Friends of the Earth (HK) and styled by illustrious fashion stylists, in order to showcase 365 inspiring ways to keep clothing waste out of landfill and in the fashion loop.
http://www.youtube.com/watch?v=lthCUVY7KUg&feature=share&list=UU1Jc1jrlAyj7JKr