4.8 Smartphone Imagery Showing images of the BlackBerry smartphone helps to build understanding of our product and increases brand awareness. It is important, therefore, to present consistent imagery and avoid misrepresentations of our product (see the next page for examples of misuse).
Shown below are examples of acceptable ways to show the BlackBerry smartphone. Please use only approved photographs of smartphones, available from RIM Marketing Communications.
1.
2.
(a)
(b)
When the BlackBerry smartphone is shown, it is silhouetted (a) in most cases. It should always be silhouetted when it appears on top of an image or is cropped off the page. When it appears in a straightforward manner, a drop shadow (b) can be added to create a sense of depth.
BlackBerry Branding Guidelines
(c)
(d)
In some applications, such as on a web site, a shadow can be added underneath the smartphone (c) to create a 3-dimensional look.Use of this shadow is limited. A side view of the smartphone (d) is available but must always show a portion of the screen and keyboard, as in the example.
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