4.9 Smartphone Imagery Misuse When using images of the BlackBerry smartphone, be sure to reproduce them in the highest quality possible.
1. BlackBerry smartphone imagery cannot be altered or manipulated from the original file obtained from RIM Marketing Communications.
Illustrated here are some possible misuses to avoid. These examples are not meant to be comprehensive.
2. The BlackBerry or RIM nameplate on the top of the smartphone cannot be removed, dulled or changed in color or renamed.
3. Any imagery containing the BlackBerry smartphone should clearly show the product. No omission of the BlackBerry logo on the smartphone is permitted unless a complete smartphone image is shown elsewhere on the same page.
4. RIM Marketing Communications must approve the quality and clarity of the imagery. It is recommended that partners use original electronic files supplied by RIM Marketing Communications. If a partner wants to produce its own imagery, TIFF and EPS file formats are recommended.
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5. The size of the BlackBerry smartphone imagery must be increased or decreased proportionally so as to not distort the image.
BlackBerry Branding Guidelines
6. Changes to the text on the screen of the BlackBerry smartphone imagery are not recommended. If you require a change to a screen image, RIM Marketing Communications must be contacted for approval.
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7. No object, including but not limited to another company’s logo, may be placed on or incorporated into the BlackBerry nameplate.
8. BlackBerry smartphones and all other components of the BlackBerry solution cannot be used or shown in conjunction with imagery of the blackberry fruit or any other fruit.
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