Blackberry Brand Manual

1.3 BlackBerry Naming System Refer to Appendix A: BlackBerry Product Names for a complete list of names, including: • BlackBerry smartphone naming • BlackBerry product and component naming • BlackBerry® Connect™ and BlackBerry® Built™ device naming • BlackBerry accessories naming

BlackBerry Branding Guidelines

Version 4.0

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Blackberry Brand Manual

Articles inside

12 Cropping the Data Flow Patterns4

4.11 Alternate Data Flow Patterns

10 Data Flow Patterns4

4.7 Imagery

4.9 Smartphone Imagery Misuse

4.8 Smartphone Imagery

4.6 Treatment of Voice Words

4.5 Voice Words

2.2 The BlackBerry Brand Promise

4.1 Build

4.4 Typography

3.3 Logo Color Variations

kBerry Logo3.1 The Blac

3.2 Clear space and Minimum Size

1.4 BlackBerry Naming Misuse

2.1 What’s a Brand?

1.1 Terms and Conditions

2 Trademarks1

1.3 BlackBerry Naming System