1.4 BlackBerry Naming Misuse BlackBerry Nomenclature Misuse Correct Wording/Spelling/Capitalization
Incorrect Wording/Spelling/Capitalization
Research In Motion – always capitalize the “I” Research In Motion Limited – always spell out the word Limited BlackBerry – always capitalize both B’s BlackBerry – never abbreviate BlackBerry Enterprise Server – never abbreviate BlackBerry Internet Service – never abbreviate SureType – capitalize “S” and “T” BlackBerry Enterprise Solution – capitalize and never abbreviate BlackBerry wireless solution – don’t capitalize; not an official product name BlackBerry solution – don’t capitalize; not an official product name BlackBerry 8700g (example applies to other smartphone model numbers as well – “BlackBerry” must always appear before the smartphone number) BlackBerry Pearl – “BlackBerry” must always appear before “Pearl”
Research in Motion Research In Motion Ltd. Blackberry BB BES BIS Suretype, suretype BES BlackBerry Wireless Solution BlackBerry Solution
BlackBerry Branding Guidelines
Version 4.0
8700g Pearl
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