Detroit Red Wings Season Ticket Renewal

2 011 - 12 T I C K E T R E N E WA L

On behalf of our ownership, general manager, coaches, players and dedicated staff, I’d like to personally thank you for your support during the 2010-11 season.

We were all part of something very special this year. The 2011 Stanley Cup Playoffs electrified and united the city in a way that only Red Wings hockey can. From record-breaking television viewership to 28 sellouts in a row to end the season, the Wings demonstrated again for all of us that being a part of the Hockeytown experience is like no other experience in sports.

Today I’d like to invite you to renew your seats for what promises to be yet another memorable season.

This packet contains all the information you need to renew your commitment for 2011-12. To ensure the best seats at the lowest available prices and to take advantage of many great benefits such as savings off Box Office prices and an invitation to the Open Practice, call your Personal Ticket Service Executive, our Ticket Sales and Service Office at 313-396-7575 or mail in the enclosed invoice by Monday, June 20.

Thank you again for being a part of our team and this incredible success. We look forward to seeing you next season at The Joe.

Sincerely, Tom Wilson President and Chief Executive Officer Olympia Entertainment

WELCOME BACK

Dear Season Ticket Holder,

TICKET PLANS

TICKET PLANS FULL SEASON TICKET PLAN Includes all 45 home games and the full array of Season Ticket Holder benefits including first right of refusal to purchase your SAME seats for the Playoffs, guaranteed same seat location for ALL regular season home games and Season Ticket Holder savings off the Box Office prices. Plus all Full Season Ticket Holders get access to a special new Ticket Trade Program that will allow you to trade in tickets for games you cannot attend.

20 GAME PLAN Design the perfect plan to accommodate your schedule! Choose 20 home games from a group of pre-selected games. Enjoy a mix of weekend and weekday games with both Western and Eastern Conference rivals, and receive premium game options and special benefits. You’ll even have the opportunity to sell your seats on the Detroit Red Wings TicketExchange. Please note, game choices and seat locations are based on availability.

20 Game Plan options will be available upon the release of the 2011-12 schedule.

10 GAME PLAN Can’t make it to 20 games but still want to enjoy exclusive Red Wings Season Ticket Holder benefits? Create your personalized 10 Game Plan from a group of pre-selected home games. Please note, game choices and seat locations are based on availability.

10 Game Plan options will be available upon the release of the 2011-12 season schedule.

2011-12 Season Ticket Holder Benefits

Full Season Plan

10 Game Plan

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NEW! One night stay at MotorCity Casino Hotel (if renewed by June 20, 2011). Some restrictions apply.

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NEW! Ticket Trade Program – Exchange tickets to regular season games you can’t attend for tickets to select home games in October – December. Visit DetroitRedWings.com for more information.

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NEW! Invitation to attend Open Practice at the Joe for each seat on your account.

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NEW! Detroit Red Wings commemorative gift.

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First right of refusal to purchase your SAME seats for the Playoffs.

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Guaranteed same seat location for ALL regular season home games.

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Savings off Box Office prices including increased savings off premium games.

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Pay in full (via cash, check or money order) by June 20, 2011 and receive an additional 3% savings off the Season Ticket Holder price PLUS an exclusive party. Some restrictions apply.

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Invitation to exclusive Season Ticket Holder team autograph session.

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Opportunity to purchase Playoff tickets before the general public (same or comparable location).

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My Red Wings Account Manager with ability to sell seats on Detroit Red Wings TicketExchange.

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Bonus tickets for two regular season home games.

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Invitation to Season Ticket Holder only events.

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Dedicated Personal Ticket Service Executive.

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Ticket forwarding through My Red Wings Account Manager.

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Pre-sale opportunity to purchase additional regular season tickets at the Season Ticket Holder price.

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Ability to purchase CC Olympia Club membership.

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Opportunity to be selected as Season Ticket Holder of the Game.

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One complimentary in-game welcome on the Joe Louis Arena video board.

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Season Ticket Holder holiday gift.

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BENEFITS

20 Game Plan

ARENA MAP

ARENA MAP PRICING

Season Ticket Season Ticket Holder Preferred Holder Preferred Price Per Game Price Per Season

Full Season Savings

Seat Location

2011-12 Box Office Price

Lower Level, Rows 0 - 1 Sect 105 - 110 & 119 - 124, Rows 2 - 20

$200 $125

$130 $93

$5,850 $4,185

$3,150 $1,440

Shoot Twice, Sect 111 - 118, Rows 2 - 20

$110

$87

$3,915

$1,035

Shoot Once, Sect 104 - 125, Rows 2 - 20

$95

$82

$3,690

$585

Upper Level, Sect 205 - 210 & 219 - 224, Row 1

$95

$83

$3,735

$540

Upper Level, Sect 211A - 218B & 225A - 204B, Row 1 & Risers, Rows 1 - 3

$93

$80

$3,600

$585

Sect 205 - 210 & 219 - 224, Rows 2 - 12

$65

$57

$2,565

$360

Sect 205 - 210 & 219 - 224, Rows 13 - 21

$55

$46

$2,070

$405

Sect 205 - 210 & 219 - 224, Rows 22+

$40

$35

$1,575

$225

Sect 204A/B, 211A/B, 218A/B, 225A/B, Rows 2 - 12 and Sect 212A - 217C & 226A - 203C, Rows 2-10 Sect 204A/B, 211A/B, 218A/B, 225A/B, Rows 13 - 15 and Sect 212A - 217C & 226A - 203C, Rows 11 - 15 Sect 225A - 227B & 202A - 204B & 211A - 218B, Rows 16 - 21 Sect 201 & 228, Rows 16 - 17 Sect 204A/B, 211A/B, 218A/B, & 225A/B, Rows 22 - 25 and Sect 212A - 217C & 226A - 203C, Rows 22 - 25 Sect 201 & 228, Rows 18 - 20

$60

$56

$2,520

$180

$50

$46

$2,070

$180

$43

$37

$1,665

$270

$30

$26

$1,170

$180

$20

$17

$765

$135

Standing Room Only

$50

$40

$1,800

$450

Upper Level, Rows 26 - 27

$9

N/A

N/A

N/A

Seat Location

2011-12 20 Game Plan 20 Game Plan 10 Game Plan Box Office Price Per Price Per Price Per Price Game Season Game

10 Game Plan Price Per Season

Sect 205 - 210 & 219 - 224, Rows 2 - 12

$65

$60

$1,200

$63

$630

Sect 205 - 210 & 219 - 224, Rows 13 - 21

$55

$50

$1,000

$53

$530

Sect 205 - 210 & 219 - 224, Rows 22+

$40

$37

$740

$39

$390

Sect 204A/B, 211A/B, 218A/B, 225A/B, Rows 2 - 12 and Sect 212A - 217C & 226A - 203C, Rows 2-10 Sect 204A/B, 211A/B, 218A/B, 225A/B, Rows 13 - 15 and Sect 212A - 217C & 226A - 203C, Rows 11 - 15 Sect 225A - 227B & 202A - 204B & 211A - 218B, Rows 16 - 21 Sect 201 & 228, Rows 16 - 17 Sect 204A/B, 211A/B, 218A/B, & 225A/B, Rows 22 - 25 and Sect 212A - 217C & 226A - 203C, Rows 22 - 25

$60

$58

$1,160

$59

$590

$50

$48

$960

$49

$490

$43

$40

$800

$41

$410

$30

$28

$560

$29

$290

PRICING

20 & 10 GAME PLAN PRICING

FULL SEASON TICKET PLAN PRICING

Detroit River

F L E X I B L E PAY M E N T O P T I O N S To retain your seats for the 2011-12 season, payment must be received on or before June 20, 2011.

All submitted orders are final. To qualify for seat relocation, your request and payment must be submitted on or before June 20, 2011.

Payment Option

Details

Pay in Full – via cash, check or credit card

Due 6/20/11 Receive 3% savings off Full Season Ticket Plan price by choosing to pay in full by cash or check

4-Month Payment Plan – via check or credit card

Four equal payments on: 6/20/11, 7/20/11, 8/19/11, 9/20/11

8-Month Payment Plan – via credit card only

Eight equal payments on: 6/20/11, 7/20/11, 8/19/11, 9/20/11, 10/20/11, 11/21/11, 12/20/11, 1/20/12

F I V E E A S Y WAY S T O PAY PAYMENT OPTIONS

Online: Full Season Ticket Holders only may renew online at DetroitRedWings.com/11-12renewal.

Enter your account number or email address and PIN, select “Pay Invoice” and follow the steps.

In Person: At the JLA Box Office during normal business hours, Monday – Saturday, 10 a.m. – 6 p.m.

By Fax: To 313-396-7997. To avoid double charging, do not fax more than once.

By Phone: To the Ticket Sales and Service Office at 313-396-7575 or contact your Personal Ticket Service Executive during normal business hours, Monday – Friday, 9 a.m. – 5:30 p.m.

By Mail: To Detroit Red Wings Box Office, 19 Yzerman Drive, Detroit, MI 48226.

Forgot your account number? Refer to the upper right-hand corner of your invoice.

WAY S T O R E C E I V E Y O U R T I C K E T S Delivered via UPS Mail: Please note, this delivery method cannot ship to a Post Office Box. Tickets will only be mailed to the address listed on the account. The Season Ticket Holder is responsible for any package delivered to an incorrect address and will be subject to a $25 re-routing fee. All address changes must be submitted to the Detroit Red Wings on or before Monday, August 1, 2011.

I n-person pickup: At the Joe Louis Arena Box Office starting on Friday, September 9, 2011 by the Season Ticket Holder or account contact of record. Please bring photo ID and a copy of your invoice.

PA R K I N G Joe Louis Arena Parking Structure: Prepaid parking passes are $15 per game. The total cost for 45 games is $675. Please make this selection on your invoice and add the appropriate amount to your invoice total.

Riverfront Executive Lot: Season Ticket Holders who purchased a space in the Riverfront Executive Lot last season will be invoiced separately from their season tickets. You should expect to receive your parking invoice 313-396-7974.

PARKING

following this renewal packet. If you are interested in obtaining a new space, please call

YOUR TICKET SERVICE TEAM Liz Karolak Director of Client Retention PHONE: 313-471-3348 • EMAIL: Liz.Karolak@Hockeytown.com

MOLLY WURDACK-FOLT Director of Ticket Service & Corporate Partnership Marketing PHONE: 313-396-7496 • EMAIL: Molly.Wurdack@Hockeytown.com

RACHEL LUPO Senior Ticket Service Executive PHONE: 313-396-7514 • EMAIL: Rachel.Lupo@Hockeytown.com

MATT BOYCE Ticket Service Executive PHONE: 313-396-7489 • EMAIL: Matt.Boyce@Hockeytown.com

JASON ROSE Ticket Service Executive

TICKET SERVICE TEAM

PHONE: 313-396-7975 • EMAIL: Jason.Rose@Hockeytown.com

JODEE CISZEWSKI Ticket Service Executive PHONE: 313-396-7511• EMAIL: Jodee.Ciszewski@Hockeytown.com

KATE DECKER Premium Service Coordinator PHONE: 313-471-3068 • EMAIL: Kate.Decker@Hockeytown.com

Membership Benefits: • Exclusive members-only access.

• A relaxed atmosphere with friendly, accommodating service throughout the game, including pre- and post-game.

• Full service premium bar available throughout the game, including pre- and post-game.

• Elegant buffet featuring Executive Chef John Borso’s culinary creations and CC Olympia Club signature recipes.

• Coat check service.

• Private restrooms.

Dinner will be served up until game time. Reservations are recommended (limited reserved seating capacity). Please call 313-396-7920 for reservations.

Pricing: Full Season Membership (All 45 home games plus Playoffs): $850 Partial Season Membership (20 regular season home games): $500 Optional Playoff Membership: $450 Partial Season Membership + Playoffs: $950

S Y T U A K D