ReeceNichols
YOU
“I love working for this company. I would never work anywhere else.� - Kathy Koehler
Our Story ReeceNichols has a remarkable history, one with historical ties to Kansas City dating back to 1905 with the formation of J.C. Nichols Real Estate and again in 1987 with the creation of the J.D. Reece Company. In 2001, these two iconic brands saw an opportunity to align to better serve the people of Kansas City and provide them with unparalleled stability and strength right at home. They joined forces, and Reece & Nichols became the undisputed market leader in Kansas City real estate. This union also formed Reece & Nichols Alliance, a network of 30+ franchised offices spread throughout Kansas and Missouri. This expanded Reece & Nichols’ brand west to Junction City, KS; east to Columbia, MO; north to St. Joseph, MO; and south to the Lake of the Ozarks. In 2014, Reece & Nichols took it a step further and removed the “&” from its name. As ReeceNichols, the name no longer conveys two companies but instead one united brand standing together as the leader in real estate.
At ReeceNichols our goal is to go above and beyond to deliver an experience that is fulfilling for our customers. We realize our business is based on relationships and that every individual interaction makes a difference. Every member of the ReeceNichols team embodies the characteristics we believe foster those relationships: expertise, loyalty and motivation. Therefore, we provide a platform for success and the opportunity to motivate and emotionally connect with every person we serve. So we crafted our brand story around our unique skill set, our motivations and our dedication to the communities in Kansas and Missouri. Around the fact that we aren’t just selling four walls and a roof, but a place where people retreat from the world. That’s why ReeceNichols diligently works with the people they serve, to guide them to the life they always wanted. Because they’re people first and clients second. ReeceNichols is all about rewarding lives — the lives of our agents, our employees and all the families who put their trust in our hands.
“We affect peoples’ decisions for the rest of their lives.” - Charles Wilson
POSITIONING STATEMENT ReeceNichols is a professional home & lifestyle services firm with a rich heritage in the community for optimistic, motivated people looking to move ahead in life. With our depth of personalized resources and robust knowledge, we better equip people to realize success.
OUR BRAND PILLARS Expertise Knowing the ins and outs of the real estate market is essential, and ReeceNichols agents have the tools, knowledge and passion for their profession to help guide their clients through the home purchase and ownership journey. Loyalty At ReeceNichols, we strive to create lifelong relationships with every family we work with. How do we do this? By listening to our client’s needs throughout the entire process, making sure that they get everything they need and are 100% satisfied with the results. Motivation We’re motivated by our clients. We love having the opportunity to help them find a home that makes them happy. Because we understand that it’s not just a home – it’s a new neighborhood, new school, new best friend. Our agents promise to use all of our great tools to make sure our clients are happy in their new life.
“The training that we have for agents is incredibly powerful. You’ve got to have the drive and the passion. You have to want to learn.” - Kristi Soligo
Training DISCOVER THE POSSIBILITIES Whether you are an experienced associate, a newly licensed associate, taking the real estate course or just thinking about a career in real estate – we have training and support for you. Education is so important to ReeceNichols that we have our own real estate school. Offering pre-license and post-license training, we aim to help others discover the endless possibilities of a real estate career. Even after licensing, ReeceNichols agents enjoy free CE classes throughout the year along with opportunities to earn specific National Association of Realtors designations.
Family of Services SUPPORTING YOU & YOUR CLIENTS
ReeceNichols has developed a suite of services to guide our home buyers and sellers through the home buying and selling process with ease. Our agents work seamlessly with HomeServices Lending, Kansas City Title, Reece & Nichols Insurance and A.B. May to ensure an enjoyable home sale, every step of the way. Our support extends even further to our relocation, rental, new homes and commercial divisions, giving you confidence that we can assist your clients in many different ways, beyond home buying and selling.
Corporate Support a strong foundation ReeceNichols support extends well beyond the office you choose. You have the support and resources of 18 branch offices, 30+ Alliance offices and our corporate office. At the corporate office, our executive and legal team, as well as the accounting, relocation, rental, marketing and IT departments provide continuing support for you and your business.
“Because everything’s in order and ReeceNichols makes sure of that, I can focus on my client. I don’t have any other worries.” - JW Roeder
“We’ve never fallen behind in the pack. We’re always in the lead, and I expect it will always be that way. That’s why I’m here.” - Kristi Soligo
HEART & HOME
Marketing developing resources for you & the brand
Our marketing team helps to support you and the brand by providing various consumer marketing activities throughout the year, such as TV, radio, digital ads, consumer contests & more. And, we’ve won numerous awards for our top quality work. ReeceNichols strategically purchases media to target home buyers and sellers, directing them to ReeceNichols.com to connect with our talented agents. Behind the scenes work is done to build our SEO and keep ReeceNichols at the top of search results. Marketing creates engaging content for our social media outlets, ensuring a strong social connection to our growing online community.
the area’s top local real estate website With over a million visits each month, ReeceNichols.com is the area’s top local real estate website. With desktop, mobile and app experiences, we cater to our clients during every stage of their home search journey. But we offer more than just a dynamic home search – ReeceNichols.com provides news & advice and connects with home owners throughout their home ownership journey. These features also extend to our agent websites.
Agent Tools Committed to your continued success ReeceNichols focuses on providing our agents the best tools to help make their processes as efficient and productive as possible. Our Today Site is a fully integrated intranet with all of the tools you need to be successful in one centralized location. Here you will be able to customize your marketing materials, CMA, reverse prospecting, property marketing pieces and more. All of our agents also receive a personal website.
Agent Support Delivering relevant training At ReeceNichols, we are committed to growing our agents’ skill sets throughout their real estate career. Our number one focus is to deliver relevant training that provides strategies, tactics, systems, and skillbuilding to support you, the agent, in the growth of your business. Just a few of our support options include ForeFront, FIRE, oneon-one training hours, in-office trainings, mentor sessions, small group trainings in your office, phone calls to our support center and free Continuing Education courses.
“I’ve been at other companies, and this is where I’ll stay.” - DeeDee Morse
See how our agents bring the brand to life
reecenichols.com/franchisecareers
Offices are independently owned and operated and part of the ReeceNichols Alliance, Inc. network.