Why you need to attend Reed Gift Fairs Melbourne August 2018 by Reed Exhibitions Australia

TWO VENUES ONE PREMIUM BUYING EXPERIENCE In just a few weeks’ time the doors to Reed Gift Fairs Melbourne August 2018 will open and you’ll be joining us to stock your shelves in time for Christmas 18/Summer 19! We’re thrilled to announce that this year we have taken exclusive ownership of the Melbourne Showgrounds (MSG) and increased our space at the Melbourne Convention & Exhibition Centre (MCEC). With a seamless experience between the two venues, you’ll have time to explore your all-time favourites at the MCEC and discover hundreds of new and emerging brands at the MSG. The following pages are just a taste of what you can expect at Reed Gift Fairs Melbourne August 2018. Look out for all the surprises along the way. • How about your first $1000 order on us? See inside for the details • An entire venue dedicated to brand new emerging brands and products • Easy access across town with our private free shuttle buses running regularly between the MCEC and MSG • Relax & recharge options including a Pamper Pit-Stop, The Bling Bar, The Harvest and delicious food truck eats to keep you going • An expert line-up of presenters at MCEC and free personal business consultation sessions at the MSG to help you navigate through all your business challenges and opportunities

MELBOURNE CONVENTION & EXHIBITION CENTRE / MELBOURNE SHOWGROUNDS 04–08 AUGUST 2018

Reed Gift Fairs is THE industry’s meeting place and we can’t wait for you to join us this August at Australia’s biggest trade event of the year.

REED GIFT FAIRS TEAM P.S Skip the queue and register for your Print@home badge. It’s super easy – visit www.reedgiftfairs.com/register Be sure to follow us on Facebook and Instagram (@ReedGiftFairs) for show updates and sneak peeks at our exhibitors and products on display. You’ll love what you see!

@ReedGiftFairs

What’s New!

Retail Therapy

Year after year, Reed Gift Fairs Melbourne August has been your industry calendar staple. 2018 is offering a whole new experience with your all-time favourite brands at the MCEC and a host of fresh, design-led, eclectic emerging brands making their debut in Melbourne at our exclusive new look, Melbourne Showgrounds.

In a retail world that is constantly evolving and developing it’s essential to have all the tools of the trade at your fingertips. Be it social media and developing your own websites or crafting the perfect retail space in-store ready for the Christmas season, we have a line-up that is set to provide all the skills you need to take your business to the next level. Sessions are being held at MCEC.

Melbourne Showgrounds 1. Fratelli Guzzini - Stand T183

5. Cosse - Stand SC16

9. Kolka - Stand U125

2. SSS - Stand W138

6. Delta and Co - Stand SC02

10. Jimmy Stuart - Stand Z163

3. Surfing Sloth - Stand SC01

7. Living Textiles - Stand T156

11. Butterfly Moon - Stand U131

4. Rialheim Ceramics - Stand U139

8. Bugatti - Stand T181

12. Fanatical Botanical - Stand T122

BOOK YOUR SESSION NOW AT reedgiftfairs.com.au/melb-education

SUNDAY

04/08

05/08

TUESDAY

10:00am – 12:00pm

Social Media Bootcamp For Beginners

Instagram Masterclass

Social Savvy Advanced

Maggie Pana, KREO

1:00pm – 2:00pm

1:30pm – 3.00pm

1:30pm – 3:00pm

Building Your Brand

Trend Forecast

Domini Marshall

Heidi Albertiri, The Lifestyle Edit

Getting Retail Ready For Christmas

3:30pm – 5:00pm

4.00pm – 6.00pm

Getting Your Website Up and Running

Social Savvy Advanced

Jingle Bells, Social Media Sells – Get Your Social Media Making Money This Christmas

Alita HarveyRodriguez, Milk It Digital

Maggie Pana, KREO

Jetona BajramGiummarra & Melissa Robbins, The LotCo.

Jenn Donovan, Inspiring Retail

BusinessAD185x60 2018-06-12T18:00:07+10:00

06/08

10:00am – 12:00pm

Domini Marshall

MONDAY

VISIT THE MELBOURNE SHOWGROUNDS TO MEET OUR EXPERTS FOR AN EXCLUSIVE FREE ONE ON ONE CONSULTATION.

EXPLORE THE FULL EXHIBITOR DIRECTORY ONLINE AT

reedgiftfairs.com.au/melbourne-august-exhibitor-directory/

THERE IS LIMITED AVAILABILITY. BE SURE TO BOOK ONLINE TODAY AT REEDGIFTFAIRS.COM.AU/MELB-BUSHEALTHCHECK

WATC H OUT FOR E XC NEWS ITING ANNO AS WE UNCE OUR EXPE JOININ RTS G US! !

H O W TO S P E N D Y O U R 4 8 H O U R S AT

REED GIFT FAIRS DAY 1

MELBOURNE SHOWGROUNDS

Morning

• • • •

MELBOURNE CONVENTION & EXHIBITION CENTRE

Morning

Enjoy the exclusive new look of the Showgrounds while discovering products from a new generation of suppliers

• Start your day with a freshly brewed coffee from Shed Café • • •

Head to Food Truck Lane and choose from a delectable range of lunch options sure to keep your mind alert for spotting your next best seller

AFTERNOON

Park for free or grab your complimentary airport shuttle to the Melbourne Showgrounds Breeze past the entry queue with your Print@Home name badge and register for the $1000 cash draw

AFTERNOON

• • •

DAY 2

Get personal business advice at one of the complimentary Business Health Check sessions Source from the up and coming brands displaying fresh, new and quirky products Celebrate a successful day of sourcing and head to the Pop Up Bar for a much deserved wine and cheese plate

See what’s new from the many premium brands in your category

Take your business to the next level with your pre-booked Retail Therapy session

Relax and recharge with a complimentary neck and shoulder massage away from the hustle and bustle at the Pamper Pit Stop

• • • •

Grab a mouth-watering lunch from The Harvest pop up restaurant Connect with your favourite suppliers and discuss what’s trending for the season Refuel with an afternoon snack from the Bling Bar and flick through the Extra Book to make sure that you’ve seen everything on your list Finish up your ordering and head home knowing that your Christmas inventory is sorted for the year!

Style Trends FROM FINELY CURATED DESIGNS TO SIMPLE AND ELEGANT, FIND YOUR STYLE AND STAND OUT FROM THE CROWD WITH WINNING PRODUCTS AND VISUALS.

Hear everything about the fashionable and useful accessories starring the sassy, spirited and original works of Philadelphia artist, Kendra Dandy. When you’re creating illustrations – where are you working, what are you listening to and what’s getting you inspired? Bouffants & Broken Hearts creations, Kendra Dandy

You don’t need a big fancy studio space to create. I’m usually in my room, watching Hulu/Netflix/Amazon Prime in the background while I work and I just end up working on whatever idea I’ve decided to make into a design. All you need is yourself and some art tools, and you’re all set!

Styling and merchandising the Papaya way From the moment you glimpse the Papaya stand, there is an unmistakable air of serenity in the sense of style displayed. From the subtle variations of earthy shades to the sleek silhouettes that have come to epitomise the collections, the core values are clear: simple, natural and pared-down. They are after all, to be used and lived in as part of everyday life - celebrating the simplicity of design. Neutral palette Natural and neutral colours are essential in bringing the outdoors in. These hues are unassuming and versatile; they can work together to decorate any space, and are a welcome base, especially if pops of colour are used. Tones in white, grey, taupe or black all mutually enhance one another and don’t draw away from the shape or the simple and elegant nature of each piece.

Space Open space allows for a clear mind, and so this too applies to merchandising homewares. Allowing a bit of breathing space between pieces allows for each item to ‘breathe’ and be fully appreciated. Overcrowding shelves and floors can overwhelm, and draw away from the calming nature of the individual piece, be it an armchair or planter. Having said this, showing groups does help to visualise how to curate in store, or at home, making them more liveable and less like a gallery display.

Now, talk us through the creative process of turning an idea into an illustration. I use a variety of materials from markers to paint when I hand draw and also my iPad for digital drawings where you can use the tools that resemble physical art materials. When I do a design, I just pick something I want to try and work with it until I like the result. There is no set time it takes.

We heard you love the 50s and 60s. How do you channel these iconic eras into your work? I love fun patterns, retro color palettes, music and makeup – anything vintage! And since I happen to do a bit of go-go dancing, I love dressing mod whenever possible! Overall - I’d say my style is a little bit vintage, a little bit goth and a little bit rock ‘n’ roll!

Clean lines Achieving an effortless and unfussy aesthetic is key to creating a clean, freshlooking display. Using timeless designs with clean lines allow you to adorn a space in a modest, understated way. Organic shapes from handmade pieces sit amongst the straight lines of an oak-frame armchair. The functional forms are inviting, and offer an appreciation for true craftsmanship.

Your patterns also feature a lot of fruit. What do you love about drawing fruit? I’m a real believer that nature is the best designer, so I just add my own personal touch to fruit. Fruit is fun, colourful and easy to put your own spin on. It’s also always popular with people so it’s a good choice to work with.

Texture

Do you have anything you’re out to accomplish through your illustrations?

Use a variety of textures: from timber grain and woven rattan to delicate etched porcelain and hand-blown glass. Working these together harmoniously is one of the foundations of building a natural environment that showcases a whole collection. This also delights the senses - feeling tranquil amidst these minimal designs, and you can see why a well-curated space lets you discover the beauty of nature, even when you are indoors.

I just hope people enjoy them and want to wear/decorate their homes with them. I wanted to be able to use my painting skills in a practical way. It’s always incredible to see something you’ve painted on an object that people can keep or give as a special gift.

Last but not least – describe the Bouffants & Broken Hearts look in three words. Colourful, whimsical, unique! Self Portrait, Kendra Dandy

For all your Kendra Dandy products visit albi at Reed Gift Fairs Melbourne stands N11, M11, MM11

See Papaya at Reed Gift Fairs Melbourne stand P11 for all your inspiration

Focus on Exhibitors Here at Reed Gift Fairs, we are lucky to enough to host and support an incredible array of manufacturers, importers, wholesalers and distributors as exhibitors at our four events each year. In addition to gaining exhibitors year on year, we welcome back many more. Here’s a peek at some of the incredible businesses that we are proud to work with and have helped. I’m a big believer of the old saying, “You’ve got to be in it to win it.” Reed Gift Fairs provides the incredible opportunity of getting you face to face with your buyers, allowing them to see your brand in all its glory and tap into others that may otherwise never find you! Since ramping it up from one show a year to three, we have seen our revenue and our stockist numbers triple in the space of a year and a half! But there are a lot of factors that make a successful show. I always tell people it’s not just one thing, there are pillars that hold your brand up and ensure its success at these events. A great offering, a good looking stand, a sunny demeanour, knowledge of your product, an incredible venue to showcase your product and ultimately a company and account manager that is dedicated to you and truly cares. Whilst the first few things are up to you, the latter Reed Gift Fairs offers in spades. I know I am working with a committed team that really cares about my success and that just rolls through the whole experience. I wouldn’t get that anywhere else.

Mary Gouganovski, Founder Mary Grace Store

“

We wouldn’t be where we are now without Reed!

Sydney in February 2018 was our first year back with Reed after a few years. What stood out was how professional and proficient the Reed team were from start to finish. It was great to see the Reed staff on the floor and interacting with the Exhibitors – this helped create a friendly and fairly stress free Gift Fair.

A huge thank you from the L&M HOME team

Reed draws a lot of buyers into one space, giving you the opportunity to showcase your product and grow your business as a result. For The Pantry Label, Reed gave us the structure to grow our customer base and be more successful than we thought possible. We now have over sixty new stores as a direct result of joining Reed Gift Fairs. Not only that, with this greater presence Australia-wide, we’re securing even more retailers organically. We wouldn’t be where we are now without Reed!

Tanya Mac, The Pantry Label

JOIN US! To exhibit at Reed Gift Fairs, contact Leah.Ramage@reedexpo.com.au

Your first $1,000 order

On Us

VISIT MELBOURNE SHOWGROUNDS BY 10AM

Visit SEE REEDGIFTFAIRS.COM.AU/MELBOURNE-AUGUST-CASHVOUCHER/ www.reedgiftfairs.com.au/melbourne-august-cashvoucher/ FOR FOR FULL MORE DETAILS DETAILS

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MARK YOUR CALENDAR FOR THE LAST EVENT OF THE RETAIL YEAR. Be surprised and inspired by Retail Quarter Sydney, your destination to explore Australiaâ&#x20AC;&#x2122;s fusion of quality and variety. Uncover the latest trends, witness new product launches, and learn from our curated education sessions. The Retail Quarter Sydney arrives just in time for your pre-Christmas inspiration and buying. Doors open 8-11 September at the ICC Sydney Exhibition Centre, Darling Harbour.

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