Annual Meeting February 9, 2016
Thank you Preferred Partners! Visit our preferred partner booths today!
Mission The Mission of RE/MAX Ability Plus is to i nspire Realtors, create opportunities, and support dreams.
Values Life is too short for bad coffee, a boring work environment and one way relationships!
Vision RE/MAX Ability Plus is to the the #1 real estate company in the state of Indiana, without an asterisk.
Beliefs RE/MAX Ability Plus provides the back end support service for successful experienced Realtors. We remove the obstacles that get in the way of Realtors being more successful by removing hurdles and providing solutions for agents interested in a professional career in real estate. We believe Realtors should list, sell and prospect and allow us to take care of the rest so they can have a balanced life.
Thank you Ability Plus Team Members Katie Cox- Columbia City Chloie Dalton- Lafayette Marta Guinn – Yorktown Marietta Herod- Lebanon Christina Pappas- Zionsville Mona McWilliams- Fort Wayne Cindi Nelson- Carmel Rachelle Rogers- Fishers Soni Kumar-Broad Ripple Shelly Trout- Team Administrator Brooke Stines- Support Team Manager
Thank you Ability Plus Team Members Jim Dulin “Senior� - Courier Krysta Elder- Agent Services Ashley Porter- Carmel Listings Coordinator Alisa Rogers- Closing Coordinator Amy Terrell- Pending Coordinator Tamara Dulin- Training Coordinator Kirsten Budelier- Marketing Coordinator Sarah Gould- Events & Partners Coordinator Matt Gutierrez- Director of Marketing David Rivas- Director of Finance
January 2015 vs 2016 Office Carmel Broad/Ripple Fishers Zionsville Lebanon Yorktown Lafayette Fort/Wayne
VOLUME Jan)2015 $////////16,427,565 $//////////3,814,151 $//////////8,301,093 $//////////2,087,800 $//////////1,220,900 $//////////3,764,600 $))))))))35,616,109
Office Carmel Broad/Ripple Fishers Zionsville Lebanon Yorktown Lafayette Fort/Wayne
Jan)2015)YTD $////////16,427,565 $//////////3,814,151 $//////////8,301,093 $//////////2,087,800 $//////////1,220,900 $//////////3,764,600 $))))))))35,616,109
Jan)2016 $////////18,894,720 $//////////5,466,399 $//////////5,990,167 $//////////4,071,950 $//////////3,170,849 $/////////////153,205 $//////////6,770,300 $/////////////844,819 $)))))))45,362,409
Office Carmel Broad/Ripple Fishers Zionsville Lebanon Yorktown Lafayette Fort/Wayne
Jan)2016)YTD $////////18,894,720 $//////////5,466,399 $//////////5,990,167 $//////////5,071,950 $//////////3,170,849 $/////////////153,205 $//////////6,770,300 $/////////////844,819 $)))))))46,362,409
Office Carmel Broad/Ripple Fishers Zionsville Lebanon Yorktown Lafayette Fort/Wayne
UNITS Jan)2015
Jan)2016 73 24 38 10 11 30
186
NUMBER)OF)AGENTS Jan)2016 Office Jan)2015 Carmel 82 85 Broad/Ripple 21 21 Fishers 29 34 Zionsville 15 15 Lebanon 14 13 Yorktown Included Lafayette 34 33 Fort/Wayne 9 195 210
81 29 41 20 28 5 50 4 258
Jan)2015)YTD Jan)2016)YTD 73 81 24 29 38 41 10 20 11 28 5 30 50 4 186 258
Member Counts from 2015-2016 Ability Plus
+ 7.5%
NAR
+ 15.7%
IAR
+ 1%
MIBOR
+ 5.7%
MEIAR
- 2%
ROI
0%
LROR
+1.6%
Ft Wayne
+ 0.1%
Agent Migration 2015 +97 Units 300 250 200
Loss
150 100
Gain
50 0 Units -50 -100 -150 -200
Net
40000000
Agent Migrations 2015 +$6.7M
30000000
20000000
Loss
10000000
Gain 0 Dollars
-10000000
-20000000
-30000000
Net
Our goal for 2015 67.8% Increase6
$1 Billion 300 Agents $3.3 million average Average 1.42 transactions per agent per month 2015 goal is 3% increase for Average SP from $189,958 to $195,656
GOAL
ACTUAL
$1 Billion
$705,652,740
300 Agents
210 Agents
1.42 transactions per agent per month
1.43 transactions per agent per month
3% increase in SP = $195,656
SP = $195,743
Where we’re going… Our goal for 20166
• $900 Million • 272 Agents • $3.3 Million Average • Average 1.6 transactions per agent per month
2016
$900M
272 Agents
5,440 transactions
2017
$1.15B
348 Agents
6,960 transactions
2018
$1.4B
424 Agents
8,480 transactions
2019
$1.75B
530 Agents
10,600 transactions
2020
$2.2B
665 Agents
13,320 transactions
2016 Listing Presentation
Target Area for 2016 Relationships
NAR STATS • 88% of Buyers and Sellers at closing said they would be willing to refer and use the same agent again • 71% of buyers and sellers forget their agent’s name in one year. • 85% forget their agent’s name in two years • About 11% use the same agent again due to lack of contact from agent
Home Warranty Program
Client For Life Voluntary
Provide service for client Fund your marketing & build relationships Make more income
One Office Policy
Target Area for 2016 Luxury
David Collins
REAL M ARKETING SUCCESS IS ALL ABOUT CHOICE!
Who is REAL Marketing?
T HE RE/MAX COLLECTION Magazine Ad
Market Updates
Community Website
Postcard
Property Brochure Listing Presentation Book
FIRST CLASS MARKETING MATERIALS
We are a marketing company specializing in the real estate industry for more than 23 years. Alabama Alaska Arizona California Colorado Connecticut Florida Georgia Hawaii Idaho Illinois Indiana Kansas Kentucky Maine Maryland Massachusetts Michigan Minnesota Missouri Montana Nebraska Nevada New Hampshire New Jersey North Carolina Ohio Oregon Pennsylvania Rhode Island South Carolina Tennessee Texas Oklahoma Utah Vermont Virginia Washington Wisconsin
Alberta British Columbia Manitoba Ontario
EXCLUSIVITY!
IMPLEMENTATION!
This is NOT the latest “Magic Bullet� in our emails this morning!
What is the objective of Direct Mail?
More Listings From People You Don’t Know!
LISTINGS
LISTINGS
LISTINGS
LISTINGS
LISTINGS
LISTINGS
Listing Agents Represent what percentage of all real estate transactions?
Listing Agents
Buyers Agents
Listing Agents
Buyers Agents
Listings Represent
83.5% of all Real Estate Transactions
Listings…where are they?
Here’s a thought for you:
71% of homeowners interview only 1 agent!
What are homeowners looking for in a listing agent?
Hyper-Local Expert
Direct Mail …What Works ?
4 P AGE H IGH Q UALITY M ARKET U PDATES Community Title
Community Specific Photography
Variable Data (personalized)
SUCCESS STORY Nate Martinez Number of Listings
Pending and Sales Volume
10
$3,000,000 $2,403,000
$2,500,000 6
$2,000,000
5
$1,500,000 $1,000,000
0
$500,000
0 Before REM
After 6 Mailers REM
with
$0
$0 Before REM
After 6 Mailers
with REM
After only 6 market update mailers with REAL Marketing, Nate Martinez has broken into the Blackstone market with 6 listings, and 4 sales, representing the buyer and seller in one case.
www.AbilityPlusFarm.com
ORDER FORM
David Collins President/Founder Real Marketing
David Collins Hailed as one of the top experts in real estate marketing, he has spoken at distinguished real estate summits and conferences across the US and Canada. He has been
Experience and Results!
SUCCESS STORY Joe Clement Total Sales Volume $30,000,000 $24,700,000
$25,000,000
$20,000,000
$15,000,000
$10,000,000
$5,000,000
$4,500,000
$0
1 Year Before REAL Marketing
First Year With REAL Marketing
Broker Owner Sales Volume Before and During the 1st Year of Working with REAL Marketing, Inc.
SUCCESS STORY
Dana Bloom| Desert Highlands TRANSACTION SIDES 41
$19,505,750
14
BEFORE REM
TOTAL SALES VOLUME $39,994,500
AFTER REM
BEFORE REM
AFTER REM
Gift cards for referring business
Sales Volume Sold (M) 800 700 600 500 400
Sales Volume Sold (M)
300 200 100 0 2008
2009
2010
2011
2012
2013
2014
2015
Total Commissions Paid 2011 2012 2013 2014 2015
$ 5,762,709 $ 9,026,900 $12,287,721 $14,616,252 $20,100,322
What’s in store for 2016…
2016 Client Appreciation Events
Event Highlights February 23rd: Chili Cookoff- Zionsville March 17th: NCAA/St. Patrick’s Day Partner Appreciation Event- Carmel June: Celebrity Softball- Downtown July: The Art of Wine- Carmel August: Boone County Battle of the BBQ- Lebanon September: Zionsville Fall Festival and Yorktown Homecoming Parade and Open House October: Lebanon Pumpkin Patch and Lafayette Purdue Tailgating
Enjoy Lunch! Awards to Follow