Colleen Pickett - Home Seller's Guide

HOME SELLER’S GUIDE

THE

COLLEEN PICKETT TEAM

LET’S GET STARTED!

MESSAGE FROM COLLEEN PICKETT

Congratulations on making one of the most important transactions you’ll ever make in your lifetime. We often hear people say, “Everyone knows a Realtor,” but I always find it important to stress that not all Realtors are created equal. The real estate professional you choose should be someone with experience and who has a full-time career in real estate. They will market your home extensively and have the negotiation skills to ensure you get the most money for your investment in the shortest amount of time and hassle-free.

My career in real estate began in 1982, and I quickly became the number one Realtor for RE/MAX Aboutowne and landed in the top 100 for Re/Max in Canada many times. I have always made it my goal to put the interests of our clients first when handling their real estate needs.

My extensive real estate experience and negotiating skills are key in this business. Any agent can put a sign on your lawn, however, my ability and knowledge to negotiate aggressively gives you peace of mind in dealing with one of the most important investments of your life. Not only do I negotiate the market for your home, but I protect you in all aspects of the transaction.

You have my promise that I will provide you with first-class service and expertise. Thank you for meeting with me and I look forward to fostering a lifelong partnership.

Colleen

Meet Colleen!

Colleen started in Real Estate at a young age and 40 years later still gets excited when a new clients calls. Colleen as a home owner herself, is aware her clients worked hard for home-ownership. With a keen attention detail, Colleen helps her sellers get their homes in tip top shape inside and out. Colleen invests real marketing dollars to get her clients homes sold utilizing superior marketing materials and cutting edge technology. Her extensive knowledge in the Real Estate market helps her clients achieve outstanding results.

Ranked for many years as one of Re/Max Canada’s top Realtors throughout her illustrious career, everything Colleen does is done with your best interest in mind. She works hard to make the process seamless and pleasant and is an excellent problem solver.

When not selling Real Estate Colleen loves to read, walk her dogs, exercise, practise Yoga, travel and she makes a wicked cheesecake!

COLLEEN PICKETT SALES REPRESENTATIVE

WHY LIST WITH ME?

Game Changing MARKETING STRATEGIES

FOR YOUR PROPERTY INCLUDE THE FOLLOWING:

• Professional HDR Photography

• Professional Aerial Photography

• Professional HD Videography

• Matterport 3D Virtual Tour

• Professional in-home Staging.

• Virtual Staging

• Custom Brochures

• Exposure on the Toronto Real Estate Board

• Exposure on the Oakville, Milton and District Board

• Exposure on the Region of Hamilton and Burlington Board

• Targeted Digital Marketing

• Targeted Social Media Marketing

• International Digital Reach

• Just Listed Postcard.

• Open Houses

• Internal Marketing System including Agent Social Network Reach

• Extensive Data Base of Buyers Waiting in my System

• Client Services Expert providing regular feedback and Market Activity Reports

• Strength of The Colleen Pickett Team and the RE/MAX Brand.

PROFESSIONAL PHOTOGRAPHY

• Professional High-Dynamic-Range (HDR) Photography

• I use professional HDR photography on all listings. HDR technology helps display the fine details of your home and realistically portrays high-contrast scenes.

• This method is more appealing to buyers when shopping for homes online.

• If your home is exceptionally appealing in the evening, twilight photography is a beautiful way to highlight your home lighting, landscape and hardscape investments.

• A process called “photo layering” allows our photographers to capture a beautiful image without excessive shadows and glare.

Didyouknow?

94% OF BUYERS BEGIN THEIR SEARCH FOR HOMES ON THE INTERNET AND MOST VIEW THE PICTURES BEFORE READING DESCRIPTIONS.

PROFESSIONAL AERIAL PHOTOGRAPHY AND VIDEOGRAPHY.

• Thoughtful aerial views allow me to showcase your home from new heights. When utilized effectively, aerial photographs and videos can evoke emotion and help potential buyers fully understand the neighbourhood, landscape design and size of your home.

PROFESSIONAL VIRTUAL TOURS

• Professional HD Videography and Cinematography

• My professional HD videos allow potential buyers to “feel” what it would be like to walk through your home.

• I like to call it “digital storytelling”. Focusing on key selling features of your home, this dynamic marketing tool will

• Help showcase your home and create excitement before it is viewed in person.

MATTERPORT 3D VIRTUAL TOUR

• In 2017, Forbes Magazine reported that the Matterport 3D Camera is one of the most effective tools you can use to market any type of real estate.

• The ability to stitch together a three-dimensional dollhouse of an entire property allows potential buyers to virtually walk through the home, giving an accurate depiction of the space, no matter how far away the buyer might be.

• Using this incredible tool, we have the potential to connect with more buyers for my properties.

PROFESSIONAL HOME STAGING

• Consultation and Home Staging

• Home staging is about so much more than “filling a room with furniture.” With a private inventory of furniture, artwork and accessories, my stagers create a space that wins the hearts and minds of the buyers by depicting a “lifestyle” opportunity within the walls of your home no matter how big or small.

• The designs are a perfect balance between contemporary and traditional, which allows the stager to create timeless interiors that attract the most discerning eyes.

• I believe so strongly in this service that I pay for a staging consultation for every client! My home staging consultant may suggest new placement or removal of current finishings and decor nor they may recommend a full staging of your home.

WHY LIST WITH ME?

VIRTUAL STAGING

• My Graphic Designer will virtually stage your home using state-of-the-art software allowing them to change paint colours, light fixtures, flooring etc., to help the buyer visualize the possibilities of your home. It is a great way to stage vacant homes, rental properties, or homes needing TLC.

Mission and Values

My mission is to provide first-class service and real estate expertise in the communities I serve. I strive to exceed industry standards and grow client partnerships well beyond the initial consultation.

INTEGRITY

My guarantee to you is to always conduct my business in an honest, fair and ethical manner. You can trust that I will deliver on my promises every step of the way.

ACCOUNTABILITY

I stand behind my actions and am meticulous with the details of every transaction. Through decades of experience, I aim to predict issues before they arise.

DRIVEN

I will not stop until I sell your home for the most money and in the shortest time possible. Using my successful negotiation acumen and insightful people skills, I will fight for you until an agreement is made that satisfies you’re objective.

CLIENT FIRST

Everything I do comes from a client-centric perspective. I vow to provide a stress-free experience from start to finish. I truly care about my clients and the unique circumstances that bring us together. My high rate of repeat clients proves that I provide service that is second to none.

PASSION

I absolutely love real estate and am truly passionate about my work. I continually invest in developing my market skills. My unwavering commitment to my community and the people who live there fuels my success.

WHY LIST WITH ME?

COMMUNITY SUPPORT

• Supporting the local community through volunteering, sponsoring local children’s sports teams

• Donating to the Children’s Miracle Foundation, Oakville Humane Society, Toronto Wildlife Society, The Salvation Army, The Kerr Street Ministries and many others.

PERFORMANCE

• Top 5 Realtors in Canada 3 years in a row

• Top 100 RE/MAX International 5 times

• Top 100 RE/MAX Canada 16 times

• #1 RE/MAX Aboutowne Individual Agent 16 years in a row

• 40+ years selling real estate in the GTA

• Combined sales experience of 60+ years

DON’T HEAR IT FROM JUST ME

Hearwhatmyclientshavetosay..

Without a doubt, we sold at 100% asking price as a result of Colleen’s expertise and negotiations. Colleen was professional, polite and available immediately when requested. As first-time buyers, we were unsure of the entire process. Colleen patiently outlined the process and answered our numerous questions with respect.

- SARA BELFORD

It is with the highest regard that I recommend Colleen for services in the real estate industry. Exceeding our expectations, Colleen guided us through our search for our new home with her extensive knowledge, experience and sage advice. Her professionalism and integrity secured us an outstanding over list sale of our home in less than 3 days! Above all else, my family and I were made to feel very important throughout the entire process. Thank You!

- LISA AND MARK FURNISS

Colleen helped us sell our ‘old house’ and buy our ‘new’ house. We found Colleen to be very knowledgeable of the Oakville market place and she helped us with the right pricing of our home. She handles herself in a professional manner, but she isn’t afraid to speak her mind and offer advice. We were very happy to have Colleen on ‘our side’ and we really appreciated her knowledge and energy - She’s a real dynamo!

- JOHN SIMAS

Colleen is everything you would hope for in a real estate agent. She worked hard to find us the right tenant and stopped us from settling for less than the best option. She is knowledgeable and experienced and is able to provide the support and advice necessary to a successful real estate transaction. I would not hesitate to recommend her to family, friends, and business associates and hope I will have the opportunity to use her services again in the future.

- SUSAN SALOMONSSON

Colleen was the listing agent for our home in Oakville in 2014, the service she provided was first rate. She tells it like it is, no nonsense, no high pressure sales. She was always available, very organized and answered our questions quickly. We moved overseas and have just recently purchased a new home in Oakville all via email and phone! That is how much faith we have in her knowledge of the market and our wants and needs.

- BRIAN AND SELINA MCDONALD

The best at what she does.

We have been dealing with Colleen for over 20 years now. She has purchased 3 homes and Sold 5 homes for us during that time period. She is simply the best and I would never consider using anyone else. Having such a vast history with Colleen, we have had the opportunity to see her in various different real estate dealings. She is extremely professional and principled. When dealing with Colleen you feel that your needs are being heard and understood. She is extremely knowledgeable about markets and pricing. She prices your house to sell...not to grab a listing. She takes extremely good care of her clients, and is always mindful of your best interests. In a business that can be known for cut throat and insidious she is truly a rare breed, which speaks to why she has operated successfully in this business for so many years. She takes what is often, for most people, a very stressful and worrisome ordeal and makes it quick, painless and almost pleasant!

- KELLI & GARY MCLELLAN

PRICING YOUR HOME

How a Realtor Prices it

SELLER’S MOTIVATION

CURRENT LOCAL MARKET CONDITIONS

Pricing a home should include looking at the current market conditions and trends in your area. Comparable current and sold listings are an invaluable source of information to look at when pricing, because sold property prices can always be relayed to any buyer or seller by their REALTOR® .

LOCATION

Sought after neighbourhoods near well-respected schools will typically demand a higher price tag. Even homes on the same street can differ in price if one side of the street backs onto a body of water, for example, those homes could be priced higher.

A seller’s motivation should also be taking into account. For example, if a seller has an accepted offer on another property, or they’re being transferred out of town, they may ask for a compelling listing price to attract more buyers.

SIZE AND LAYOUT

A home’s layout can also factor into its pricing. The square footage of a home and land size also influences the value of a property. Depending on the area and the buyer trend in an area, aspects like privacy or usable land play a role, as well.

AGE AND CONDITION

How old a property is, and whether it has or needs major updates, including windows, roof, kitchen, bathrooms, and mechanical systems all factor into pricing.

BONUS SPACES

A home with an in-law suite or additional income potential can be important as it gives the buyer flexibility with their financing and buying capability. Other spaces that can add value to your home are detached workshops or studios.

WHY RE/MAX?

WE OFFER YOU THE BENEFITS OF A Full Service BROKERAGE.

This Oakville RE/MAX franchise operates out of two offices, in locations carefully selected for their accessibility: one is located at 1235 North Service Road West, just off of Third Line, and the other is located downtown close to the corner of Trafalgar and Lakeshore, at 309-A Lakeshore Rd E, Oakville.

Our offices our easy to find and are open Monday to Saturday from 9:00 a.m. to 5:00 p.m., and Sunday from 10:00 a.m. to 5:00 p.m. An answering system operates after hours, ensuring full customer service at all times. The company has more than 230 registered Salespersons and Brokers and is proud to be part of Canada’s No. 1 Real Estate Organization.

When your property is listed on remax.ca, the listing is syndicated to global.remax.com. A unique website that allows people to search for properties in the entire World. RE/MAX is not just a Canadian company, it attracts buyers from all over the World with its industry leading brand recognition.

MAXIMUM EXPOSURE = MAXIMUM RESULTS.