Mary Foster - Listing Presentation

LISTING PRESENTATION

PRESENTED BY FOSTER

“Guidance You Can Trust”

Thank you for allowing me to view your home. This information is designed to introduce myself, my credentials and my proven marketing strategy.

With over 30 successful years in marketing and negotiating the sale and purchase of my client’s homes, I can offer you a personalized and first-class experience which results in you realizing the best possible return for your home with minimal inconvenience and stress.

Sincerely

Mary Foster Sales Representative

RE/MAX ADVANTAGE

Nobody in the world sells more real estate than RE/MAX. RE/MAX Agents are involved in over a third of all home sales in Canada. Remarkably, that’s a home sold by a RE/MAX Agent every two minutes in Canada. RE/ MAX Agents average 18 transactions annually, which is more than three times the industry average. The core strength of the RE/MAX network is the quality of its Agents. RE/MAX has the highest calibre of Agents and dominates the list of Top 200 Brokerages in Canada according to REAL Trends.

The Facts

# 1 Brand searched on the web

RE/MAX dominates organic search in Canada

# 1Voice of real estate

RE/MAX is the most quoted source of the Real Estate Market

We sell 1 in 3 properties in Canada.

RE/MAX dominates in all major markets in Canada with 35% market share

Advertising attracts more buyers.

RE/MAX dominates all major media in Canada.

RE/MAX INTERNET ADVANTAGE

www.remax.ca

Luxury listings are marketed to consumers from coast to coast in Canada and beyond on the most visited real estate franchise website.

marketed to consumers from coast to coast in the US and beyond on with true markets countries in listing to global.remax.com

RE/MAX ABOUTOWNE

ABOUTOWNE

The Oakville RE/MAX franchise operates out of two offices, in locations carefully selected for their accessibility: One office is located at 1235 North Service Road, just off of Third Line, and the other is located downtown close to the corner of Trafalgar and Lakeshore.

Offices are easy to find and are open Monday to Friday from 9a.m. to 8p.m., Saturday from 9a.m. to 5p.m. and Sunday 11a.m. to 4p.m. A paging/answering system operates after hours, ensuring full customer service at all times.

The company has more than 230 registered sales representative and is proud to be part of Canada’s No. 1 Real Estate organization.

MARKETING + ADVERTISING

My Home Assistance Policy is designed to provide an Honest & Straight-forward Approach

• I provide a detailed & accurate market evaluation of your property (all Home Evaluations are Confidential)

• I work Directly with you (Regular communication with me, not one of my associates)

• Effectively market your property to agents (BrokerBay network) & the public (through my Marketing Plan) for exceptional immediate exposure

Customized Advertising & Marketing Plan

With over 30 years of successful Marketing & Negotiating Experience, my Marketing Plan is designed to fit your specific situation & meet the changing Market conditions.

My Marketing Plan Includes:

• Newspaper Advertising & Luxury Magazines

• Highly Recognized Yard Signs

• MLS Listing on OMDREB (Oakville Milton & District Real Estate Board), TREB (Toronto Real Estate Board) & ITSO (Ontario MLS) Exposure to over 80,000 Realtors

• Brokerbay Networking System – for enhanced Administration customization

• Agent & Public OPEN HOUSES

• RE/MAX Networking & Relocation

• Internet exposure through my Personal Website

• Full Colour Feature Booklets

• Complimentary Staging of your home as appropriate

• Professional Photography – including 3D & HD video technology, Slide Shows & Drone Shots to showcase your property

• Reverse prospect Match – database marketing to agents matching sellers to buyer

• Competitive Commission rates

I am constantly looking for new and innovative ways to market my clients’ properties in order to gain the best exposure. From publications to my personal website along with high quality feature booklets and marketing collateral, your home will receive the broadest possible exposure.

PREPARING YOUR HOME FOR MARKET + SHOWINGS

HOME STAGING

I can positively affect the selling price of your home by providing you with a list that may include furniture placement, minor improvements, repairs & clutter. My “Complimentary Stager” may bring in: Accent Pieces, Bedding & Decorative items to “Showcase” your home.

PROFESSIONAL PHOTOGRAPHY + VIDEO

This has never been more important to attract Buyers - it results in more In-Person showings & is part of my extensive Marketing Platform. I cover: Slide Shows – Video’s – Virtual Tours – Drone Photography. I’m present for the Photoshoot to ensure every photo is exceptional & presents your home & features to perfection.

ONLINE MARKETING

I have the Technology covered

• kv Core System to boost your exposure, Affiliations with Facebook & Instagram

• Multiple Real Estate Boards through South-Western Ontario, ITSO Real Estate & TREB (covers 25 boards & 80,000 agents)

• RE/MAX Exposure & Networking in Europe/ China/ Asia/ India/ Latin America

• I post you on Juwai.com- the #1 Chinese Portal

MARKETING & ADVERTISING

• Luxury Magazines

• Customized Feature Booklets

• Agent & Public Open Houses

• Realtor.ca, Zolo.ca, Homefinder.ca

• Brokerbay: The Largest Listing Network in Canada – mobile phone friendly – Assignments & Coming Soon & Exclusive Listings – Modern Client Dashboard for Showings - Customize Offer Strategy & Notification Process – Feedback for Showings

First impressions count with buyers. You don’t get a second chance to make a good first impression, so a small investment in time and money can give your house the advantage over competing homes in your neighbourhood when it comes time for your sales representative to show it to a prospective buyer.

Well Maintained

Repair leaky taps & toilets

Clean furnace & humidifier

Tighten door knobs & cupboard latches

Repair cracked plaster

Touch up chipped paint

Clean & repair windows

Repair seals around tub & basin

Replace burned out light bulbs

Oil squeaking doors

Cleanliness Cleanliness

Clean &freshen bathrooms

Clean refrigerator & stove

Clean furnace exterior

Clean washer, dryer, and laundry tubs

Clean carpets

When the Door Opens

Clean &tidy porch & foyer

Does the doorbell work?

Is the door hardware in good shape?

Is the air fresh

Valuables

Curb Appeal

Cut lawns

Trim hedges & shrubs

Weed & edge gardens

Pick up litter

Clear drive & walkway of snow & leaves

Repair soffits & eaves troughs

Clean out garage

Touch up paint

Create a Buying Mood

Arrange to be out during the showing

Turn on all lights

Turn on air conditioning

Light fireplace

Open drapes in the daytime

Play quiet background music

Lots of Space Lots of Space

Clear halls and stairs of clutter

Store surplus furniture

Clear kitchen counters & stove

Make closets neat & tidy

Take jewelry & valuables with you during the open house or lock them safely away

Take precautions to ensure property (such as objects of art, vases, figurines, mementos) are safely situated or out of reach or locked away

The Role of a Realtor in Pricing

• There is no ‘exact price’ for real estate

• I do not tell you what your home is “worth”

• The market determines value... together we determine the price

• I bring the market... the market brings your price

• I will show you a range of prices being paid for homes in your area

• You determine the price based on factors you control:

• Marketing time

• Financing alternatives provided

• Condition of home

• Exposure methods

The Principals of Pricing

The majority of prospect activity on a new listing occurs in the early period of marketing. This happens because agents maintain an inventory of active prospects that have been cultivated over time. When a home is newly listed, agents arrange for them to see it. Once this active group has seen the property, showing activity decreased to only those new to the market. For this reason it is important that sellers have their home in the best condition and at the best price at first exposure to the market.

COST

The amount actually paid for a property plus any capital improvements made since the home was purchased

VALUE

The amount a buyer is willing to pay given a certain set of circumstances. Usually based on the following: Homes currently for sale - these are asking prices only. They have not been attained in the market. Examine the number of days on the market and if it has been a long time, the homes are priced to high. Recent solds - these are the actual sale prices and are your best evidence on which to base your pricing decision. Assuming the homes are similar to yours, you should be able to attain similar prices. Make adjustments for lack of amenities

MARKET VALUE

The amount that will bring a sale between a willing buyer and a willing seller with neither party being under undo pressure

SUBSTITUTION

Substitution refers to the actual value of an amenity. Value is determined not by the cost invested in a property, but by the value derived from it, ie., extra bathroom, new kitchen, new windows, main floor family room, finished basement, larger lot, etc.

TIME

Prices in the real estate market rise and fall over time. A rising market many catch the home and it will sell. However, in a flat or declining market, pricing is far more critical since the market won’t catch the price within a reasonable amount of time and you could actually lose more in value the longer the home is price

The Result of Over Pricing

OVER PRICING

Many sellers believe that if they price their home high initially, they can always lower it later.

Often, however, when a home is priced too high, it experiences little activity. Gradually the price comes down to market value, but by that time, it’s been for sale too long and buyers are wary. On occasion, the price is dropped below market value because the seller runs out of time and the property sells for less than it’s worth.

THE IMPORTANCE OF EARLY ACTIVITY

As soon as a home comes on the market, there is a flurry of activity surrounding it. This is the crucial time when Sales Representatives and potential buyers sit up and take notice.

If the home is over priced, it doesn’t take long for interested parties to lose interest. By the time the price drops, a majority of buyers are lost.

10% % 60% 90% Market Value

PRICING YOUR HOME TO GET TOP DOLLAR YOUR ASKING PRICE DETERMINES THE DEMAND

BUYER POOL

ABOUT MARY

Mary helps her Clients achieve their Real Estate Goals with 1st Class Service while developing lasting relationships through integrity & trust.

She followed in her father’s footsteps (a Real Estate Broker), after having spent time in the field of Human Resources & Sales prior to embarking on her Real Estate career. She has been excited to be part of Oakville’s coveted Lakefront community since 1981. With over 30 years of proven Real Estate Sales & Negotiating Experience she also brings a caring approach to her clients plus attention to detail using the latest Technology which has resulted in the majority of her clients coming from “Repeat & Referral” business. Her clients use her services over & over again while recommending her to family & friends.

She is a consistent high achiever & is the recipient of the “100% Club”, “Hall of Fame” & “Lifetime Achievement” awards.

“GuidanceYouCanTrust”

I worked with Mary Foster for the sale of my home and the purchase of a new home. I found Mary to be extremely knowledgeable in all aspects of the real estate industry from market trends and research to financial options to negotiation skills. I moved from a large singlefamily home to a high rise condominium and her expertise in both areas helped me navigate the transition with ease and confidence, keeping in constant touch and anticipating my many questions. I would not hesitate to use Mary’s services again and recommend her highly.

I’ve worked with Mary Foster to buy and sell many homes in the Halton area over the past twenty years. She is the most reliable and trustworthy agent I’ve ever met. She’s fun, a great listener and an excellent negotiator - all the traits you want in an agent to navigate today’s crazy real estate market.

A true professional who has provided real estate services for us over many years! And truth be told, now a friend.

Over the past 13 years, we have had the pleasure and privilege to work with Mary as our real estate agent. Her professionalism, calm demeanour, very efficient and organized approach to the sale (or purchase) of our houses, has made the world of a difference in our lives for these busy and stressful periods that the selling of a home involves.

These are all the reasons for which we reached out to her, once again, 13 years later, for the sale of our home, and once again, she made this major change so much easier. We recommend her to anyone, and especially those that care and want an efficient agent that cares as well.

Mary’s currency is trust. She can be trusted to work hard and find you exactly what you need for you and your family. Mary is a joy to work with.

We have had the opportunity to work with Mary numerous times – both on the selling and buying side. Mary was patient with us during our search, provided valuable guidance when needed, and was quick and efficient in closing the deal. She is hardworking, always on top of things, responsive and dedicated to her clients. She also has a genuine interest in getting to know your family. We would highly recommend Mary to anyone looking to buy or sell a home!

Joan Fair

David Ruben

Bryan Jones

Diederik & Pascale

Janey Mann

Kelly and Mark Lester