WHEELS IN MOTION
T H E P OW E R TO P E R F O R M
Performance 28 is a Durham-based business bringing mighty motors to the North East market. Elysia Fryer talks prestige cars, petroliana and paintwork with Managing Director, Tony Thomson Estate, Third Avenue, Chester-le-Street, DH2 1AY. What can you tell us about Performance 28? Performance 28 is the only independent prestige and performance car dealer in the Tyne and Wear area. We buy, sell and service handpicked performance cars for discerning drivers. Where can we find you? Our showroom is based in Durham Industrial
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What is unique about your offering? Our showroom environment is completely unique, filled with petroliana and vintage automobilia, providing a fantastic location for the true petrolhead. It’s not just the cars that blow away our customers, the environment itself becomes a real talking point. It’s not unusual for visitors to pop in and see us to spend some time taking
photographs of what’s on offer. We source only the best cars, and prepare them to the finest standards. We are absolutely focused on delivering a great, old fashioned customer experience. Can you talk us through your service areas? We first opened with a view to supply the best in sports and prestige cars - the kind of cars we would dream of owning and driving ourselves. We have since diversified the business to offer services in detailing, paint
correction and ceramic coatings. It seemed a natural progression to offer the prep standards we work to, to a wider audience than just our retail customers. We have just added diagnostic, mechanical servicing, wheel balancing, tyres and repairs to the offering, having secured the services of Paul Stroud, former Head of AfterSales at Bentley and Ferrari. Additionally, we have just signed supplier agreements with Vossen wheels and Akrapovic exhausts - two of the world’s
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