Remodeling Exhibitor Prospectus

Leading the Industry For 20 Years.

ABOUT REMODELING SHOW (1991-2011)

Preferred booth locations are always the first to go. Act now to secure your booth space at the 2011 Remodeling Show. Contact your account executive today: Companies A-K Kaye Lewis Direct: 972.536.6339 Email: kalewis@hanleywood.com

Remodeling Show is the only national event which exclusively serves the growing and evolving residential remodeling industry. Remodeling Show is officially sponsored by the National Association of Homebuilders, NAHB Remodelers and Remodeling Magazine.

Join us as an exhibitor at the 2011 Remodeling Show and experience this unique, interactive opportunity to meet with current and potential customers in person who

Remodeling Show P.O. Box 612128 Dallas, TX 75261-2128

Held in conjunction with DeckExpo

have direct purchasing power to select products and services for their companies and customers.

Remodeling Show (58% of deck builders in attendance at the

Exhibits: October 13-15 Conference: October 12-15 McCormick Place, Chicago, IL USA

2010 event state they plan to take on remodeling projects to

www.RemodelingShow.com

supplement their current business.)

PRSRT STD U.S. POSTAGE

PAID

Dallas, TX PERMIT #778

CHICAGO 2011 In 2011, DeckExpo will be held in conjunction with the

Companies L-Z Kelly Gutermuth Direct: 972.536.6473 Email: kgutermuth@hanleywood.com

Held in conjunction with DeckExpo

CHICAGO 2011 Exhibits: October 13-15 /// Conference: October 12-15 /// McCormick Place, Chicago, IL USA www.RemodelingShow.com /// Toll-Free: 800.681.6970

Inspiring Industry Connections

MARKET REACH dustry has the remodeling in The landscape of modeling Show ically since the Re changed dramat rienced ups and ago. We’ve expe star ted 20 years cal advances, omy, technologi down in the econ ilding products h and scope of bu increased breadt mained , one thing has re and through it all to innovate acturers continue constant: manuf professionals tial construction and allow residen d ef ficiently. to work smar t an ction media tegrated constru Hanley Wood’s in ny in front of sition your compa oducts. resources can po who buy your pr and contractors s er ild odeling bu m , rs Re d ele remod -to -face) an eling Show (face od m crease your Re in e th ly ial ge Levera ts to exponent uc od pr e) lin on and Magazine (print are and brand. sh t ke ar m overall buyers and years of bringing 20 te ra leb ce as we upbeat and Join us this year Show and put an ng eli od m Re e at th sellers together the industry. on ce fa d outwar

BIG CHANGES IN CHICAGO BUSINESS CLIMATE Who Attends:

Hanley Wood LLC. Since 1976, Hanley Wood has focused exclusively on North America’s

Residential Remodelers – 52%

attractions and most importantly: exhibitor-friendly. With the recent legislative

residential and commercial construction industry. Through its four divisions, Hanley Wood

Dealers / Distributors/Retailers – 13%

changes in Chicago, exhibitors will find McCormick Place a desirable location with

Builders / Custom Builders – 9%

expanded exhibitor rights allowing for cost savings. Exhibitors will see immediate

develops magazines, Web sites, e-newsletters, exhibitions and conferences, and custom

Handyman / Carpenters, Subcontractors – 8%

marketing and data services that support builders’ critical information needs. Remodeling

suppliers / distributors and related associations in order to build a comprehensive and

• Digital / Online

• Other Promotional Tools Exclusive to Exhibiting Companies

Engineer / Inspector / Government Agency – 3%

cost with no mark-ups.

Attendees traveled in from 45 U.S. states

How Long Our Attendees Have Been In Business

and 14 countries from around the world.

Less than 5 years – 20%

Annual Revenue:

6-10 years – 18%

Under $500,000 – 33%

Over 10 years – 62%

$500,000 - $999,999 – 15%

Booth Space Rates: $27.95 per square foot on or before February 4, 2011 $28.95 per square foot after February 4, 2011

$1,000,000 - $2,499,999 – 17%

• Association Newsletters / Websites • Material Supplier Program

of straight time for labor services, reduced rigging crew sizes and electrical services at

GEOGRAPHIC REACH

• Print Advertising

• Public Relations

Architects / Designers – 5% Commercial Remodelers / Deck Builders – 3%

aggressive marketing strategy for your event success:

• National Direct Mail Campaign

benefits, such as the ability to set up their own displays with power tools, larger window

Specialty / Replacement Contractors – 7%

Show cultivates relationships with all Hanley Wood divisions, other trade media outlets,

• Social Media

O Frank Anton, CE C LL d, oo W Hanley

Chicago is YOUR kind of town: centrally-located, competitive hotel rates, numerous

Remodeling Show is owned and produced by Hanley Wood Exhibitions, a division of

$2,500,000 - $4,999,999 – 9%

Key Growth Audiences: Doubled attendance of Architects from 2009 to 2010

$5,000,000 - $9,999,999 – 7% $10,000,000 - $19,999,999 – 5% Over $20,000,000 – 14%

SPONSORSHIPS: BEYOND YOUR BOOTH SPACE Find out how your products can be used in live demonstrations, a branding opportunity like no other and exclusive to Hanley Wood trade events.

Buying Power:

79% 12%

of attendees directly influence their company’s purchasing decisions year over year increase of owners / presidents / executive management in attendance

57%

come to the show specifically to find new suppliers, manufacturers or products

53%

came to the event for the first time in 2010

62%

will spend up to $10,000 on materials for each project in the next 6 months

73%

32%

will most likely attend future Remodeling Shows

will spend over $15,000

Leading the Industry For 20 Years.

ABOUT REMODELING SHOW (1991-2011)

Preferred booth locations are always the first to go. Act now to secure your booth space at the 2011 Remodeling Show. Contact your account executive today: Companies A-K Kaye Lewis Direct: 972.536.6339 Email: kalewis@hanleywood.com

Remodeling Show is the only national event which exclusively serves the growing and evolving residential remodeling industry. Remodeling Show is officially sponsored by the National Association of Homebuilders, NAHB Remodelers and Remodeling Magazine.

Join us as an exhibitor at the 2011 Remodeling Show and experience this unique, interactive opportunity to meet with current and potential customers in person who

Remodeling Show P.O. Box 612128 Dallas, TX 75261-2128

Held in conjunction with DeckExpo

have direct purchasing power to select products and services for their companies and customers.

Remodeling Show (58% of deck builders in attendance at the

Exhibits: October 13-15 Conference: October 12-15 McCormick Place, Chicago, IL USA

2010 event state they plan to take on remodeling projects to

www.RemodelingShow.com

supplement their current business.)

PRSRT STD U.S. POSTAGE

PAID

Dallas, TX PERMIT #778

CHICAGO 2011 In 2011, DeckExpo will be held in conjunction with the

Companies L-Z Kelly Gutermuth Direct: 972.536.6473 Email: kgutermuth@hanleywood.com

Held in conjunction with DeckExpo

CHICAGO 2011 Exhibits: October 13-15 /// Conference: October 12-15 /// McCormick Place, Chicago, IL USA www.RemodelingShow.com /// Toll-Free: 800.681.6970

Inspiring Industry Connections

MARKET REACH dustry has the remodeling in The landscape of modeling Show ically since the Re changed dramat rienced ups and ago. We’ve expe star ted 20 years cal advances, omy, technologi down in the econ ilding products h and scope of bu increased breadt mained , one thing has re and through it all to innovate acturers continue constant: manuf professionals tial construction and allow residen d ef ficiently. to work smar t an ction media tegrated constru Hanley Wood’s in ny in front of sition your compa oducts. resources can po who buy your pr and contractors s er ild odeling bu m , rs Re d ele remod -to -face) an eling Show (face od m crease your Re in e th ly ial ge Levera ts to exponent uc od pr e) lin on and Magazine (print are and brand. sh t ke ar m overall buyers and years of bringing 20 te ra leb ce as we upbeat and Join us this year Show and put an ng eli od m Re e at th sellers together the industry. on ce fa d outwar

BIG CHANGES IN CHICAGO BUSINESS CLIMATE Who Attends:

Hanley Wood LLC. Since 1976, Hanley Wood has focused exclusively on North America’s

Residential Remodelers – 52%

attractions and most importantly: exhibitor-friendly. With the recent legislative

residential and commercial construction industry. Through its four divisions, Hanley Wood

Dealers / Distributors/Retailers – 13%

changes in Chicago, exhibitors will find McCormick Place a desirable location with

Builders / Custom Builders – 9%

expanded exhibitor rights allowing for cost savings. Exhibitors will see immediate

develops magazines, Web sites, e-newsletters, exhibitions and conferences, and custom

Handyman / Carpenters, Subcontractors – 8%

marketing and data services that support builders’ critical information needs. Remodeling

suppliers / distributors and related associations in order to build a comprehensive and

• Digital / Online

• Other Promotional Tools Exclusive to Exhibiting Companies

Engineer / Inspector / Government Agency – 3%

cost with no mark-ups.

Attendees traveled in from 45 U.S. states

How Long Our Attendees Have Been In Business

and 14 countries from around the world.

Less than 5 years – 20%

Annual Revenue:

6-10 years – 18%

Under $500,000 – 33%

Over 10 years – 62%

$500,000 - $999,999 – 15%

Booth Space Rates: $27.95 per square foot on or before February 4, 2011 $28.95 per square foot after February 4, 2011

$1,000,000 - $2,499,999 – 17%

• Association Newsletters / Websites • Material Supplier Program

of straight time for labor services, reduced rigging crew sizes and electrical services at

GEOGRAPHIC REACH

• Print Advertising

• Public Relations

Architects / Designers – 5% Commercial Remodelers / Deck Builders – 3%

aggressive marketing strategy for your event success:

• National Direct Mail Campaign

benefits, such as the ability to set up their own displays with power tools, larger window

Specialty / Replacement Contractors – 7%

Show cultivates relationships with all Hanley Wood divisions, other trade media outlets,

• Social Media

O Frank Anton, CE C LL d, oo W Hanley

Chicago is YOUR kind of town: centrally-located, competitive hotel rates, numerous

Remodeling Show is owned and produced by Hanley Wood Exhibitions, a division of

$2,500,000 - $4,999,999 – 9%

Key Growth Audiences: Doubled attendance of Architects from 2009 to 2010

$5,000,000 - $9,999,999 – 7% $10,000,000 - $19,999,999 – 5% Over $20,000,000 – 14%

SPONSORSHIPS: BEYOND YOUR BOOTH SPACE Find out how your products can be used in live demonstrations, a branding opportunity like no other and exclusive to Hanley Wood trade events.

Buying Power:

79% 12%

of attendees directly influence their company’s purchasing decisions year over year increase of owners / presidents / executive management in attendance

57%

come to the show specifically to find new suppliers, manufacturers or products

53%

came to the event for the first time in 2010

62%

will spend up to $10,000 on materials for each project in the next 6 months

73%

32%

will most likely attend future Remodeling Shows

will spend over $15,000

MARKET REACH dustry has the remodeling in The landscape of modeling Show ically since the Re changed dramat rienced ups and ago. We’ve expe star ted 20 years cal advances, omy, technologi down in the econ ilding products h and scope of bu increased breadt mained , one thing has re and through it all to innovate acturers continue constant: manuf professionals tial construction and allow residen d ef ficiently. to work smar t an ction media tegrated constru Hanley Wood’s in ny in front of sition your compa oducts. resources can po who buy your pr and contractors s er ild odeling bu m , rs Re d ele remod -to -face) an eling Show (face od m crease your Re in e th ly ial ge Levera ts to exponent uc od pr e) lin on and Magazine (print are and brand. sh t ke ar m overall buyers and years of bringing 20 te ra leb ce as we upbeat and Join us this year Show and put an ng eli od m Re e at th sellers together the industry. on ce fa d outwar

BIG CHANGES IN CHICAGO BUSINESS CLIMATE Who Attends:

Hanley Wood LLC. Since 1976, Hanley Wood has focused exclusively on North America’s

Residential Remodelers – 52%

attractions and most importantly: exhibitor-friendly. With the recent legislative

residential and commercial construction industry. Through its four divisions, Hanley Wood

Dealers / Distributors/Retailers – 13%

changes in Chicago, exhibitors will find McCormick Place a desirable location with

Builders / Custom Builders – 9%

expanded exhibitor rights allowing for cost savings. Exhibitors will see immediate

develops magazines, Web sites, e-newsletters, exhibitions and conferences, and custom

Handyman / Carpenters, Subcontractors – 8%

marketing and data services that support builders’ critical information needs. Remodeling

suppliers / distributors and related associations in order to build a comprehensive and

• Digital / Online

• Other Promotional Tools Exclusive to Exhibiting Companies

Engineer / Inspector / Government Agency – 3%

cost with no mark-ups.

Attendees traveled in from 45 U.S. states

How Long Our Attendees Have Been In Business

and 14 countries from around the world.

Less than 5 years – 20%

Annual Revenue:

6-10 years – 18%

Under $500,000 – 33%

Over 10 years – 62%

$500,000 - $999,999 – 15%

Booth Space Rates: $27.95 per square foot on or before February 4, 2011 $28.95 per square foot after February 4, 2011

$1,000,000 - $2,499,999 – 17%

• Association Newsletters / Websites • Material Supplier Program

of straight time for labor services, reduced rigging crew sizes and electrical services at

GEOGRAPHIC REACH

• Print Advertising

• Public Relations

Architects / Designers – 5% Commercial Remodelers / Deck Builders – 3%

aggressive marketing strategy for your event success:

• National Direct Mail Campaign

benefits, such as the ability to set up their own displays with power tools, larger window

Specialty / Replacement Contractors – 7%

Show cultivates relationships with all Hanley Wood divisions, other trade media outlets,

• Social Media

O Frank Anton, CE C LL d, oo W Hanley

Chicago is YOUR kind of town: centrally-located, competitive hotel rates, numerous

Remodeling Show is owned and produced by Hanley Wood Exhibitions, a division of

$2,500,000 - $4,999,999 – 9%

Key Growth Audiences: Doubled attendance of Architects from 2009 to 2010

$5,000,000 - $9,999,999 – 7% $10,000,000 - $19,999,999 – 5% Over $20,000,000 – 14%

SPONSORSHIPS: BEYOND YOUR BOOTH SPACE Find out how your products can be used in live demonstrations, a branding opportunity like no other and exclusive to Hanley Wood trade events.

Buying Power:

79% 12%

of attendees directly influence their company’s purchasing decisions year over year increase of owners / presidents / executive management in attendance

57%

come to the show specifically to find new suppliers, manufacturers or products

53%

came to the event for the first time in 2010

62%

will spend up to $10,000 on materials for each project in the next 6 months

73%

32%

will most likely attend future Remodeling Shows

will spend over $15,000

Leading the Industry For 20 Years.

ABOUT REMODELING SHOW (1991-2011)

Preferred booth locations are always the first to go. Act now to secure your booth space at the 2011 Remodeling Show. Contact your account executive today: Companies A-K Kaye Lewis Direct: 972.536.6339 Email: kalewis@hanleywood.com

Remodeling Show is the only national event which exclusively serves the growing and evolving residential remodeling industry. Remodeling Show is officially sponsored by the National Association of Homebuilders, NAHB Remodelers and Remodeling Magazine.

Join us as an exhibitor at the 2011 Remodeling Show and experience this unique, interactive opportunity to meet with current and potential customers in person who

Remodeling Show P.O. Box 612128 Dallas, TX 75261-2128

Held in conjunction with DeckExpo

have direct purchasing power to select products and services for their companies and customers.

Remodeling Show (58% of deck builders in attendance at the

Exhibits: October 13-15 Conference: October 12-15 McCormick Place, Chicago, IL USA

2010 event state they plan to take on remodeling projects to

www.RemodelingShow.com

supplement their current business.)

PRSRT STD U.S. POSTAGE

PAID

Dallas, TX PERMIT #778

CHICAGO 2011 In 2011, DeckExpo will be held in conjunction with the

Companies L-Z Kelly Gutermuth Direct: 972.536.6473 Email: kgutermuth@hanleywood.com

Held in conjunction with DeckExpo

CHICAGO 2011 Exhibits: October 13-15 /// Conference: October 12-15 /// McCormick Place, Chicago, IL USA www.RemodelingShow.com /// Toll-Free: 800.681.6970

Inspiring Industry Connections