Exposure vol1

V O L U M E

O N E

EXPOSURE B R A N D I N G

A N D

R E N E E

E N T R E P R E N E U R I A L

S H E A

I N S P I R A T I O N

P H O T O G R A P H Y

IN THIS ISSUE

PAGE 3 A COFFEE WITH

Grab your coffee of choice and sit down while I have a chat with one of the latest entrepreneurs that I've had the opportunity to get in front of my camera.

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FROM THE BLOG

SNAP SHOT

Something from the blog, but in a longer format. My aim is to help you with one of the branding elements of your business.

A quick look at someone, or something that is helping me to stay inspired.

A COFFEE WITH

SAM NORDBERG THE TRAINERS ACADEMY

One of the coolest things about doing head shots or portraits is that I get to meet some seriously great people. I met Sam about twelve months ago, but it wasn't until recently I got to put her in front of my camera and to chat about mind-reading, girl crushes and income streams.

Was there anything in particular that motivated you to start your own business?

Having kids motivated me to start my own business. I had a little baby boy and was pregnant with my second. I was working 40+ hours a week (but really more like 60) throughout both pregnancies and then I was putting my babies into day care from open to close. I didn’t want my life to be like that, I didn’t want to never see my kids and I knew there had to be another way.

What do you believe was the single most important decision you made that has contributed to your successes so far?

Building several income streams. I believe that a business needs a really strong foundation, but often when you are getting started it is hard to do this. It’s helpful if you have more than one way to earn money in your business as it gives you flexibility and options. We have income from courses, membership sites, consulting and royalty payments which all form the basis of our business.

Tell me, what does the average day for you look like?

It varies hugely depending on what I am up to and who I am working with. If I’m working from the office for the day, then I get to drop the kids at school at 9am and pick them up at 3pm. In between I have client meetings, skype calls, build websites, write content, help students

and much more.

How do you stay inspired and motivated?

Reading books, participating in business groups and meeting with friends who “get” me (business friends who understand what I’m ranting about and help me work through things).

What’s the single most surprising thing that you’ve found It challenges me more than I ever realised it would.

Not just in a business way, but on a personal level. I hadn’t realised how much running my own business would push me out of my comfort zone and make me grow as a person. I’m constantly trying new things, meeting new people, finding better ways to manage and structure my time, and look at ways to improve myself. I’ve been running my own businesses for 6 years now, and I’m definitely a very different person to when I started.

You are the host of an amazing dinner party, what three people from any time and place would you invite, and why?

1. Marie Forleo (I have a huge girl crush… but then who doesn’t? I mean, have you seen her hair?! ) 2. Casey Neistat (check him out on YouTube, his videos are amazing and he’s a pretty cool guy) 3. Richard Branson (Pretty self-explanatory really, but I love the way he thinks anything is possible and just does it) Finally, what’s your super power?

My superpower is mind-reading… well, that’s what I tell the kids anyway.

FROM THE BLOG

HOW DO THEY FEEL?

WHAT DO THE COLOURS OF YOUR BRAND SAY ABOUT YOU ?

Humans are visual creatures. We make an emotional decision within 90 seconds of our initial interaction with a person or product.

Amazingly, up to 90% of this judgement is based on colour alone.

So what can you do about this? Well, the first step is to know your brand and its personality, second is your audience. What emotions do you want them to feel when they look at your brand? Trust, friendliness or even inspired?

Our brains are simply wired for image, and we process and react to images some 60,000 times faster than words. Do you know what that means? Your images matter.

When you know how you want them to feel you can make decisions about what colours you want to use. Select your colours wisely, and consistently use these colous and emotions in your imagery.

There is a considerable body of research that discusses the importance of colour and how it can affect your mood and energy, either positively or otherwise. It seems obvious then that if you are using colours that don't send the message that you want for your brand then you are possibly repelling potential clients.

This will then help you to create that emotional connection between you (as your brand) and your audience that can lead to increased sales and brand loyalty.

SNAP SHOT

FLOW TARRAGINDI Flow Tarragindi is one of those special little treasures that are always so exciting to discover. In a suburban side-street, Flow is an eclectic mix of home wares, hand made art, ceramics, locally crafted teas and gorgeous fresh flowers. More than anything; a chat with owner and chief creative guru is Nadya is worth the visit. This woman is a creative power house of inspiration.

With a portfolio that includes TV production, writing, animation, film making and more recently floristry! She is warm, clearly creative and someone you'd love to sit and coffee with!

Flow Tarragindi | www.flowtarragindi.com | 3-56 Pring Street, Tarragindi