What is a Pitch Deck?

A pitch deck gives your potential clients or investors an overview of your business plan, products, services, and growth plan in the form of a brief presentation. Entrepreneurs know that their company or idea needs financing. Thus, a pitch deck is designed to effectively convey all those points of your business that the potential investors care about for making their investment decision. The pitch deck should work really well in itself as a strategic document, but its primary purpose should be to tell the story of your business potential rather than just to secure funds from investors and make it to the next meeting. The first step of the ladder is a good, informative pitch deck in the multi-step funding process. An intriguing idea will get the VCs and investors to engage with you which will ultimately help you in raising funds from them. Several slides in a pitch deck help you to tell a compelling story. You can easily use software like PowerPoint, Prezi, Canva, Keynote or Google Slides to create an out-of-the-box presentation.