Design

How and why design matters in a pitch deck?

We’ve already discussed how storytelling matters to create an impactful pitch deck. Even though storytelling can greatly improve the impact of your pitch deck, but still it’s not enough. Designing your pitch deck is equally important which is why you need to pair storytelling with an awesome pitch deck design. The combination of a great pitch deck design along with the right visuals can be used to tell your story in a much better way. They help to establish brand consistency and make your pitch unforgettable.

The three main reasons how and why design matters in a pitch deck are discussed below:

It’s a chance to showcase your expertise

Every business knows well how good they are and what they are talking about. But, thoughtlessly packing all this information into a deck can alienate your audience within seconds. By combining your expertise with a deck full of eye-grabbing visuals your audience will easily understand the information you are sharing.

There’s a science involved

When presenting your pitch to investors, you need to get a lot of information across as quickly and briefly as possible. Thus, you need to design it in a way that will flick that switch in the investor’s brains from off to on. Different colours evoke different emotional responses among your audience. A well-designed pitch deck tells a story, influence people and make information easier to comprehend and remember. There is a theory behind it known as the cognitive load theory. Getting it right can mean the difference between winning or losing your investors interests.

Your brand will get reinforced

Presentation decks are extensions of your company and you essentially, therefore it needs to be consistent. If you give a presentation with a deck that looks and feels nothing like your existing business brand, you will surely confuse potential investors.