Key pillars in your investor pitch

A pitch deck presents the facts that show why your company is a good bet for investors. So for all those startups trying to seek funding a pitch deck is a must-have tool. Most successful pitch decks typically have these belowexplained ten slides in common. Read on to know the essential slides for a winning pitch deck.

PROBLEMS TO SOLVE

The very first thing every investor looks for is the presence of a feasible market opportunity in your business idea. What problem you are solving? Who all is facing that problem? What all is this problem impacting? And how to monetize this opportunity? In this slide, you can tell a story to capture your potential investors’ attention immediately and make your pitch an unforgettable experience for them.

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THE SOLUTION AND THE UNIQUE VALUE PROPOSITION

Paint a clear picture of the value of your products or services to the target market along with the solutions you are offering. How is your solution the best if compared to the existing options for solving the problem? You can also, make use of this slide to explain is this the right time to launch. What’s is currently happening in the industry? What all forces are actually taking effect in the market? Where are all these developments heading? Show financers that how your business will be scalable so that they clearly understand how their investment will keep growing.

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ABOUT YOUR PRODUCT

You can use this slide as an opportunity to express the vision for your product. Show a prototype in action and help your investors to better understand it. Investors will be able to judge your product’s potential a lot better if they can easily visualize your product. In case there is no prototype for your product, you can use diagrams and flowcharts to present, which is also representative of your product. Make sure to share the technology overview that you use and stay prepared to explain all the reasons for your choices.

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SHOW MARKET OPPORTUNITIES

This slide is of the topmost interest to all financers. They want to learn about the size of the market opportunity, which will straightaway impact their expected ROI. Try to cover all your competitors in this slide and point out all the spaces that they are not filling out. Present why your product solves the problem in a precisely distinctive way and also review your value proposition. Showcase the timeline of the market growth, displaying how the market has grown and developed altogether.

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EXPLAIN BUSINESS MODEL

Describe your proposed business model to the investors in this particular slide. Explain how you will make money, the structure of your pricing, and the plan to reach your target audience. You need to get very specific here. You will have to tell whatever business model you are planning on using whether it’s A flat fee model? A free trial model or a monthly subscription model? Investors also want to know that you have a strong monetizing strategy for your product, which can easily attract and retain your customers.

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THE MARKETING PLAN

Jump into the details in this slide about your plan to connect with your audience. Talk about your experience in marketing or sales if any of you are planning to partner with someone else with the right experience. What marketing strategies you are planning to use to begin, and how will these strategies change as you start to grow? What resources to lean on?

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LEADERSHIP TEAM

The team is also essentially important to the financers. In the absence of a skilled, experienced, dedicated, and intelligent team for execution, even a great idea would be nothing. On this slide, you can tell who leads your startup and what makes them qualified for executing your vision. Show the photos and biographies of your co-founders, key employees, and strategic partners. Present all relevant accomplishments to exemplify why your team is the right choice to bring your idea to action.

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SHOW MOMENTUM GAINED

Remember that your investor pitch is not your debut with your product. In order to make the investors commit, they want to see some momentum. Preferably, you will have a blueprint that you’ve already tested in the market along with some presales that reassure the investors in the willingness of the market to pay for your product. You can also showcase all the key metrics like growth, revenue, and customer acquisition. In case you are in your early stages, then you can share the results of one-on-one interviews or survey responses in this slide.

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INFORM FINANCIAL PROJECTIONS

This slide becomes a bit precarious because you and your investors very well know that unless there is an existing business in the making you don’t have a track record of financials to inform your projections. But then there are certain ideas to provide meaningful data here. You can share your customer counts which also include your presales, your conversion metrics, and-to-date average sales to back up your projections. The main aim of this slide is to show investors the financial direction of your business. To help demonstrate that others have seen promise in your company you can also share any of your prior funding.

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THE INVESTMENT

Now comes the time to tell your investors what level of investment you’re seeking from them. Show this level as a range in this slide. Describe that how you will use these funding and the results you are expecting to see from them. Tell the investors the equity that you will provide them in exchange for their investment and how and when you expect to pay it back to them.

Source: pitchdeck.io