Ashton Hoffman Listing Presentation

LISTING YOUR HOME

aboutWith Ashton Hoffman, you’re partnering with a hands-on realtor who’s dedicated to delivering exceptional results. His background, diverse with experiences in business and communication, uniquely positions him as your go-to real estate expert. Ashton’s journey, from a family business to Real estate, reflects his relentless pursuit of excellence and knowledge of running a successful business. A passion for people, places, and homes drives his career as a real estate agent. His ability to help you visualize your dream home, combined with his warm and confident approach, ensures a strong connection with every client. He’s here to guide you through the entire real estate process, from preparing your home for sale to a successful closing.

Get in touch with Ashton Hoffman to start your real estate journey. His enthusiasm and expertise are at your service.

HAVING A SELLER’S AGENT

WHY IS IT SO IMPORTANT?

Working with an experienced real estate agent can offer numerous advantages when selling your house, compared to attempting to sell it on your own (For Sale By Owner or FSBO).

EXPERTISE

& EXPERIENCE

I am a trained professional with extensive knowledge and experience in the real estate market. I understand the intricacies of the selling process, local market trends, pricing strategies, and negotiation techniques. My expertise can be invaluable in ensuring you get the best possible outcome from the sale.

MARKETING

& EXPOSURE

I have access to a vast net work of potential buyers and other agents through Multiple Listing Services (MLS) and other marketing channels. I can create effective marketing campaigns to showcase your property to a wider audience, increasing the chances of finding qualified buyers quickly.

PROFESSIONAL NETWORK

I work in a network of professionals, including mortgage lenders, home inspectors, title companies, and other experts. I can refer you to reputable professionals who can assist you with different aspects of the sale or any necessary repairs and improvements.

PRICING GUIDANCE

One of the most critical aspects of selling a house is pricing it correctly. I can perform a comparative market analysis (CMA) to assess the value of your property based on recent sales of similar homes in your area. Accurately pricing your home is crucial to attracting potential buyers and avoiding overpricing or undervaluing the property.

NEGOTIATION SKILLS

Negotiating with buyers can be a complex process, involving various factors such as price, terms, and contingencies. I can act as an intermediary and negotiate on your behalf, ensuring that your interests are protected and that you get the best possible deal.

PAPERWORK

& LEGAL ASSISTANCE

The process of Selling a home involves extensive paperwork, legal documentation, and contractual obligations. I will assist you in navigating through the paperwork, ensuring that all necessary documents are completed accurately and on time. I can also explain complex terms and conditions, protecting your interests throughout the transaction.

“Ashton Hoffman has proven himself to be an agent that is miles ahead of his peers in the Real Estate industry. His tenacity and drive to advocate for his clients makes him a true ally during the home selling or buying process. Ashton’s knowledge of the current market gives his clients a leg up when not only looking for the perfect home but also getting top dollar when selling their house. I highly reccomend working with Ashton when Buying or Selling your home.”

-BDM

THE LISTING PROCESS

A COMPREHENSIVE GUIDE

Listing your home can be an incredibly stressful time in your life. With a better understanding of the process and an experienced Realtor on your side, it’s an easy and enjoyable endevor.

CHOOSE A REAL ESTATE AGENT

DETERMINE THE RIGHT TIME TO SELL

PREPARE YOUR HOME

CREATE A MARKETING PLAN

LIST YOUR HOME

SET THE RIGHT PRICE

NAVIGATE THE CLOSING PROCESS

CONDUCT INSPECTIONS

NEGOTIATE OFFERS

CLOSE THE SALE

THE MAX BROOCK DIFFERENCE

WE ARE MORE SUCCESSFUL than any national franchise brokerage. Ten of the Top 25 real estate companies in the U.S. are in our Leading Real Estate Companies of the World network. This means people from around the nation and globe will have eyes on your listing.

22,744

221,949

Becoming the 6th largest independent broker in the Nation doesn't happen by chance. Below are four reasons why we continuously rank in the Top 15 in the U.S.

1.9M

A STATEWIDE NETWORK

Our network of 90 offices and over 2,500 sales associates allows me to connect your home with serious buyers.

WE KNOW OUR NEIGHBORS

We’re the only family of brokers to be the leaders in areas we serve. We’re familiar with your market and we use this knowledge to create a successful experience selling your house.

• BIRMINGHAM/BLOOMFIELD

• CLARKSTON/NORTH OAKLAND COUNTY

• COMMERCE TWP/MILFORD

• DEARBORN

• DETROIT

• DOWNRIVER

• GROSSE POINTES

• LIVINGSTON COUNTY

• MACOMB COUNTY

• NORTHWEST MICHIGAN

• NOVI/NORTHVILLE

• SOUTH LYON

• ROCHESTER/TROY

• ROYAL OAK

• ST CLAIR COUNTY

• WASHTENAW COUNTY

• WEST BLOOMFIELD

• FARMINGTON HILLS

• WESTERN WAYNE COUNTY

85% of buyers find their new house via the internet, real estate agents or signage. We have those top three channels covered. Our website gets 2.28 million unique visits per year and we circulate your listing throughout our large, yet localized agent network. We're the leading brokerage in Michigan, so our signs are the most recognized and trusted in our state.

As for the other 15% of buyers? We'll customize a listing strategy that can optimize the remaining four channels for you, too.

Studies show that as percentages rise above Market Value, buyer interest plummets. It’s important to remember that price is dictated by the housing market, not your profit desire. Realistic pricing will achieve maximum price in a reasonable time.

ZESTI-MISS

Spencer Rascoff, a co-founder and the former CEO of Zillow Group listed his Brentwood Park, Los Angeles home for $24 million, which is nearly $8 million more than the Zestimate, Zillow’s automated valuation model says the home is worth.

The Zestimate for Rascoff’s home is listed at $16.1 million for the property, but it does acknowledge an estimated sales range between $13.23 million and $21.62 million. And to be fair, Zillow’s own model acknowledges, “The list price and Zestimate for this home are very different, so we might be missing something.” Zillow has invested heavily in improving the Zestimate, launching a two-year, $1 million contest to improve the tool. Over the summer, the company announced the tool can now use photos when valuing homes, bringing the error rate below 2 percent, meaning half of all Zestimates fall within 2 percent of the home’s eventual sale price. Still, the tool has drawn ire

from some real estate agents, who feel it often puts them in the unfair position of defending their own comparative market analysis versus a tool that hasn’t actually been inside the home. It’s also been at the center of an antitrust lawsuit against Zillow. It’s also not the first time the Zestimate has failed to capture the value of Rascoff’s home.

In 2016, Rascoff sold his Seattlearea home for $1.05 million, which was 40 percent less than the Zestimate said the home was worth. This time, it’s flipped, with the Zestimate valuing the home far lower than Rascoff, who is represented in the listing by Josh and Matthew Altman with Douglas Elliman.

PREPARATION CHECKLIST

SHOWING CHECKLIST

Give potential buyers the best possible experience

Draperies and window shades open (during daylight hours)

Lights turned on and bulbs replaced with high wattage bulbs where needed

Windows opened at least 30 minutes before showing (to circulate fresh air)

Doors between rooms open (to give an inviting feeling)

Fresh flowers placed on kitchen table and/or in the living room

Bathroom towels folded and toilet lid down

Floors cleaned

Garbage containers emptied

Closets and cupboards neat and tidy

Valuable property out of reach, out of sight, or locked away

Pets absent or contained (during showings)

Beds made and clothes picked up

Fireplace lit (in cooler weather)

Air conditioner turned on (in warm weather)

Appliances cleaned

Download the ShowingTime App

ShowingTime is the leading showing software and market stats service provider for the residential real estate industry. Their products automate the showing scheduling and management process for MLS, associations, offices and agents.

Downloading the Showingtime App: allows Seller(s) to confirm, decline or reschedule all showing requests; provides the date/time and the agent showing the property.

Showingtime also allows Seller(s) to customize showings and manage feedback from the buying agent.

SHOWING APPLICATION