REAL ESTATE ONE AGENT MARTECH GUIDE
COMPUTER LOGIN + OURONEPLACE.COM
username password ZIPFORM
username password
DOCUSIGN/AUTHENTISIGN
username password FACEBOOK
username password INSTAGRAM
username password
GOOGLE BUSINESS
username password LINKEDIN
username password
username password OFFICE ADDRESS
OFFICE CONTACTS phone fax email
ASSISTANT MANAGER(S)
ADMIN(S)
AGENT SERVICE COORDINATOR (ASC)
HQ
248.208.2900 realestateone.com 26261 Evergreen Rd, Ste. 500 Southfield, MI 48076
CHECKS AND BALANCES for Assistants
800.624.3698 service@eeihr.com
CUSTOMER CARE
248.304.6700 customercare@realestateone.com
DERGALIS AGENT INSURANCE
866.738.9003 dergalisinfo@equitable.com agentbenefits.net/home
HEADSHOTS headshots@realestateone.com
HELPLINE1
877.562.3161 info@techhelpline.com chat.techhelpline.com
IT HELPDESK2
248.208.2994 helpdesk@realestateone.com
LICENSING licensing@realestateone.com
MARKETING
248.208.2919 marketing@realestateone.com
MOBILE REPORTER
248.240.2929 jdropsey@realestateone.com
ONEPLACE CONNECT
248.208.2994 helpdesk@realestateone.com
REO ACADEMY
248.356.7111 realestateoneacademy.com 26261 Evergreen Rd, Ste. 180 Southfield, MI 48076
SHOWING DESK3
800.746.9464 showings@showingtime.com
SHOWINGTIME TECH SUPPORT
800.379.0057 support@showingtime.com
ZIPFORM
248.208.2994 helpdesk@realestateone.com
Make your client’s experience convenient with our HomeSuite services which offer every real estate services under one roof.
MORTGAGE REP JOHN ADAMS MORTGAGE TOTAL HOME LENDING name ph/email
TITLE REP CAPITAL TITLE MICHIGAN TITLE INSURANCE name ph/email
INSURANCE ONE REP
RENTAL MANAGEMENT ONE
We are excited to begin this next chapter with you. While we are Michigan’s largest and leading real estate company, we create our culture to be a tight-knit, close community. This is your new home and we want it to feel that way! There are a few things we want to share with you: Our family gets together on a regular basis, usually to gather for a great cause. Our Charitable Foundation has raised millions of dollars since 2004 to support a variety of local and national charities. Of course, you are invited to these events! It’s a great way to give back to our communities that give us so much, while also creating meaningful memories together. You are joining a Top Workplace! Determined by anonymous surveys submitted by our agents and employees, we are really proud to have been voted a Michigan Top Workplace since 2011 and a Best & Brightest Company to Work For since 2014. It means everything to us that our family members find fulfillment and happiness working with us. We hope you will, too. We are always growing and evolving. Our brokerage was founded in 1929, but we like to say we are the oldest, newest company around. It’s one thing to get in the lead, and another to stay in the lead. For almost a century, we’ve done what it takes to be the best and we will share every ounce of our wisdom, experience and knowledge with you as you build your business. We are so glad you are a part of our family and we are grateful for the business adventures ahead with you.
Dan Elsea President Brokerage Services
Stuart Elsea President Financial Services
Find almost everything you need right on our intranet. Take some time to familiarize yourself with the site and its offerings.
OnePlace Connect: Access through the blue bar navigation menu.
Resource Buttons: We’ve categorized our products and services by actions making it easier to find what you’re looking for by need.
List of Resources: This section has direct links to the same content housed in the Resource Buttons.
Family Room: Link to our internal communication platform.
Pledge Drive: Contribute to our Charitable Foundation.
Directory Search: for all employees and agents with the REO Family of Companies.
Support: Direct links to Help Desk resources.
Misc: Direct links to a variety of company information.
Downloads: Download a variety of non-personalized marketing, logos and more.
My Learning: Quick links to training options.
203: Access online commission forms here.
Canva Template Library: User-friendly marketing materials to seemlessly tie together your visual identity across all platforms.
Buttons: We have organized our tools into 7 Resource Buttons. Under each button are categories listing the products and services we offer. Hover over a box to read a short description, click on the box to be linked to the tool (or corresponding information) and click on the question mark, if applicable, to watch a tutorial.
OnePlace Connect is our brokerage’s custom Contact Management system.
WHERE: OurOnePlace.com > The buttons in the blue bar navigation across the home page or access through the app
CREATE:
CMAs and Buyer Tours with integrated MLS data
Listing presentations
Flyers Postcards
Social Posts
Your website
Listing videos and more!
SEND:
Listing emails
Keep-in-touch emails
Market Reports and more!
Get to OnePlace Connect through OurOnePlace.com or the app: Access through the blue bar navigation menu.
Set up some time with your branch staff to learn all about how you can use OnePlace Connect in your business.
ONEPLACE CONNECT.COM HOME PAGE
Every day, we’re dedicated to creating a culture that’s engaging and inclusive. One of our priorities is building a diverse, welcoming workforce that reflects the communities we serve. That’s why we adopted the acronym ExCITE for our core values: Excellence, Caring, Integrity, Teamwork and Empowerment.
Create the best real estate experience through our family of services.
We are the top performing real estate service provider in Michigan, leading each market we serve. Our sales associates, affiliates and employees are among the most productive in the country, consistently recognized for their exceptional levels of service. The Real Estate One Family is known for its participation, financial support and commitment to our local communities. We offer a full range of best-in-class real estate services with excellent client satisfaction scores. All of our employees and sales associates take pride in referring business to our related companies. We are the real estate organization of choice for developing long-lasting relationships, personal growth and financial well-being
Excellence, Caring, Integrity, Teamwork and Empowerment form our core values, ExCITE!, inspired by you – the people who show up to the office every day with enthusiasm and ambition. The strengths and virtues found within our core values are a direct reflection of what matters most within our company culture.
As you read through this guide, these vendors will be referenced often.
Graphic Services (GSI), our third-party printer, hosts two storefronts – branch and agent. (The agent portal requires the agent to use a credit card for purchases.) The stores house company-branded materials including business cards, folders, letterhead, doorhangers, coroplast signs and more! They also offer a variety of personalized Cover Sheets, Buyer + Seller Field guides and other marketing materials. GSI is a full-service print shop offering custom printing (must provide camera-ready artwork).
WHERE: OurOnePlace.com and go to the specific marketing resource needed
Halo, our third-party vendor, has a variety of templates for both direct mail and EDDM postcards, property brochures and flyers, as well as newsletters. They also offer a 5-year Follow-up program to keep in touch with past clients.
WHERE: OurOnePlace.com and go to the specific marketing resource needed or use a direct link to the Halo storefront under the Market Yourself header, in any of the following collapsed titles: Announcements + Notecards/Continuity Follow-Up Programs, Every Door Direct Mailing, Newsletters, Property Brochures/Flyers and Farming Postcards
Quantum, a third-party vendor, offers surround mail postcards with their TriggerMarketing program. They also offer a subscription-based farming product.
WHERE: An email is sent to you from Quantum when you list or sell a property. If you missed the email, contact info@quantumdigital.com
Do you like to do it yourself? OnePlace Connect accessed via OurOnePlace.com has a variety of options.
Looking for the traditional round Real Estate One signs? These listing property signs are created with double-sided, HDPE Outdoor Plastic with laminate/clearcoat for protection. You’ll also find open house directional signage, name badges and riders on the site.
WHERE: OurOnePlace.com > Signs > Real Estate Sign Site or realestatesignsite.com
We’ve added three new sign series to our lineup: Classic, Curve and Silver. Lowen specializes in offering painted aluminum and steel signs, panels, and riders, with the added bonus of a reflective option. These signs are built to endure Michigan’s winters and enhance visibility during those dark nights.
WHERE: OurOnePlace.com > Signs > Lowen or at lowensign.com/realestatesigns/realestateone
GSI offers riders for our traditional round pitchfork sign, open house directionals and other materials on the storefront.
WHERE: OurOnePlace.com > Signs > Graphic Services - REO or at GSIprint.com Login: reo1 Password: reo
Use this checklist to ensure a smooth transition:
JOIN MICHIGAN REALTORS TO BECOME A NAR MEMBER
JOIN LOCAL REALTOR BOARDS
Talk to your manager about what local boards to join.
Look in your inbox for “So…What’s next?” emails welcoming you to the family!
REGISTER FOR MLS(S)
Talk to your manager about what MLS is in your area.
GET OFFICE KEY/FOB
Look for an email from HelpDesk@realestateone.com with this information.
SET UP MEETING(S) WITH MANAGER AND OFFICE STAFF
PRINTER SET-UP
Contact the helpdesk@realestateone.com to schedule office printer setup on your personal computer.
We offer group vision, dental, disability and life insurance as well as a variety of savings plans through a third-party vendor, Dergalis. If you choose to enroll, you must within 30 days of joining us.
WHERE: Watch for an email in your inbox or go to OurOnePlace.com > My Stuff > Sign up for Benefits
ZipForm helps you stay on top of your transactions & forms without wasting paper – whenever and wherever you are right from your tablet or smartphone.
WHERE: You will receive an email to activate your zipForm account. Access at zipFormOnline.com or get their app on the App Store or Google Play
Docusign offers the easiest, fastest, most secure way to send, sign, track and store documents in the cloud when used in connection with zipForm.
WHERE: You will receive an email to activate your DocuSign account
Agents can access their most important business stats including closed units, volume, 1099 earnings, YTD plan stats, Accounts Receivable (A/R) balances and more, from anywhere and from any mobile device. Your login is the last 6 digits of your real estate license and your password is the last 4 digits of your social security number.
WHERE: My Activity Stats on OurOnePlace.com or under My Stuff > Mobile Reporter
The real estate industry is about more than helping someone buy or sell a house, it’s about building relationships and your professional marketing materials and headshot will help communicate that you’re a credible, trustworthy expert in the field.
WHERE: Look for an email with a link to order 500 complimentary cards.
If you need to purchase additional business cards, go to OurOnePlace.com > My Stuff > Business Cards
WHERE: Look for an email to schedule your free new agent portrait session Marketing (MKTG) will receive a copy of your chosen photo from the photographer and handle the uploading to our website directory and CRM, OnePlace Connect. Future headshots should be emailed to headshots@realestateone.com.
Writing a real estate bio is less than listing all of your accolades, (but flaunt it if you’ve got it!), and more about who you are as a person. Even if you don’t have much real estate experience, writing about your values and personality can help you stand out from the crowd. Need some help? Check out the free version of Chat GPT! Your bio can be used on your website, marketing materials, Realtor.com and more. Here are some prompts for writing your bio:
• Years in real estate/any special designations
• Education/college degree/school attended/major
• Neighborhood/community where you live
• How long have you lived in your area
• Areas of specialization
• Member of any community organization(s)
• Favorite weekend/after work activities
• The most exciting and gratifying part of your job
Let everyone know your big news! Don’t forget to make an announcement on your social channels!
WHERE: Look for an email with instructions on how to send an email and/or printed announcement to your farm, clients, family and friends
Door hangers are an easy addition to your marketing efforts to better connect with people in a specific area. They can be used for open houses, a recent sale or just a friendly introduction.
WHERE: OurOnePlace.com > Generate Leads > Order Door Hangers then log in to Graphic Services (GSI) Login: reo1 Password: reo
Make a great first impression and show clients you are a part of Michigan’s largest real estate company with some swag!
WHERE: OurOnePlace.com > My Stuff > Buy Branded Apparel
We recommend using an email alias with @realestateone.com to establish credibility and recognition. Using an email alias also reduces bouncebacks.
WHERE: Submit the form at OurOnePlace.com > My Stuff > Email Alias Request
We work with two sign companies, Lowen and a local Signarama franchise.
WHERE: OurOnePlace.com > My Stuff > and choose Lowen Yard Signs or Signarama Yard Signs
In today’s world, a strong online presence is an incredibly important part of your marketing strategy. We make it easy for you to personalize your website and provide many resources for social posts.
CUSTOMIZE YOUR PERSONAL WEBSITE
Each agent is provided their own URL for use in marketing. Choose from a variety of color palettes, change the header photo, write a personal bio, highlight your properties for sale, add testimonials and more. Every website has a Chatbot with clickable links that provide leads: Buy with [your name], Sell with [your name], Book a Meeting, Quick Contact. You are emailed when someone uses the Chatbot so that you can respond quickly. Add your social media links to your website under the Agent Information section on the Personnel Record on OnePlace Connect.
WHERE: OurOnePlace.com > My Stuff > Customize My Website
CREATE/UPDATE PROFILE ON REALTOR.COM
CREATE/UPDATE PROFILE ON ZILLOW.COM
CREATE/UPDATE PROFILE ON HOMES.COM
CREATE/UPDATE GOOGLE BUSINESS PROFILE
Agents should set up and maintain their own Google business profile. Please make sure that you do not claim the Google profile for the branch office you work in. When creating your profile, designate yourself as a business within a business. This allows you to create your business under the same branch office address. It’s easiest to coordinate your Google profile creation with an office staff member so when Google asks to verify your location, the quickest way to do that is through a call verification. This verification must go to the landline of the office, where Google will provide a verification code for the agent to input to their profile. If you and staff are working together to create this profile, you’ll be able to quickly get that verification phone call or notify the staff in your office who would get that phone call.
WHERE: To get started, go to google.com/business/ and follow the prompts
Grab posts and cover images from the social media library and watch for your weekly email with fresh posts to upload to your accounts!
WHERE TO GET POSTS: OurOnePlace.com > Generate Leads > Social Media Library and watch your inbox for weekly posts
We recommend these social media channels:
• Facebook Business Page
• Instagram Business Account
• Linkedin Account
See the Comprehensive Social Media Guide available on the Downloads on OurOnePlace.com for more information.
Download all the apps to access your data anytime, anywhere:
OnePlace Connect, our Contact Management platform for emailing, creating Listing Presentations/CMAs, Buyer Tours, flyers and more, is available as an app. Use your same OurOnePlace.com login to access. (OnePlace Connect can also be accessed on a desktop via OurOnePlace.com)
WHERE: AgentPlacei.com for iPhones and AgentPlacea.com for Androids
Every agent has a personalized home search app with GPS functionality on mobile devices to share with clients.
WHERE: Go to OurOnePlace.com > My Stuff > Your Personal Search App Link to get your custom URL
Add to your email signature, email your contacts the “APP Promo Email” on OnePlace Connect, plus generate a QR code and use it on all of your marketing.
Here’s How We Suggest You Start Distributing The App:
1. Include it in your email signature. A great way to do this would be to say something like “Click here to download my app on a mobile device.”
2. Post link on social media, so your network can download your app. Be sure to offer a reason why, maybe similar to “See what’s happening in your neighborhood with my Michigan Real Estate Search app!”
3. At your first meeting with potential buyers or sellers, send them the link to your app. Create a QR code and add to all of your marketing including business cards.
Our Family Room is a communication tool accessible on all mobile devices and from any computer. This tool is great for marketing and looking for pocket listings, asking for advice or vendor recommendations and sharing information across our company. It is also a great way to connect with fellow agents and staff across the state and be in the know with all company announcements and events.
WHERE: Go to thefamilyroom.konverse.com or to download Our Family Room app on the App store or Google Play. Your 6 digit ID is BOTH your login and password.
An easy-to-use showing management tool. Send the “Showing Time App” email on OnePlace Connect to your sellers. ShowingTime lets you and your seller confirm or decline appointment requests, review feedback from past showings, and contact you—all from inside the app. It can also notify you when you have showings coming up and even sync to your existing calendars.
WHERE: Available on the App Store or Google Play
Get the NATIONAL ASSOCIATION OF REALTORS® Member Center’s exclusive access to benefits from your REALTOR® family. Access the information you use most, including the latest benefits, your association contact information, educational programs, advocacy updates and more. You can also use the app to customize your membership card and get the latest personalized information on events from your primary state and local associations.
WHERE: Available on the App Store or Google Play
WHERE: Access at zipFormOnline.com or download from the App Store or Google Play.
WHERE: Available on the App Store or Google Play
SocialOne is our custom Agent Icon social media app. Create personalized images and videos for posts and stories for your social media platforms.
WHERE: Available on the App Store or Google Play
A plan backed with numbers and strategy drives confidence and credibility. Our in-house market research team does the extensive research for you and provides concise and easy to understand summaries and forecasts.
We have an in-house research team who compiles local data and creates a monthly housing report as a personalized and printable PDF, an email campaign and additional pages for your CMA on OnePlace Connect, plus a shareable social animation from the brokerage Facebook page. The reports for Washtenaw County, Southeast and Northwest Michigan can also be accessed on your personal website.
Note: The Northwest Michigan report is quarterly.
WHERE: Watch for emails from research@realestateone.com
Minute-long videos on local market data are available on your personal website, as an email campaign in OnePlace Connect, as well as shareable on Facebook.
WHERE: Find it on your website under both BUY and SELL > Housing Reports
OnePlace Connect compiles data of On Market, Sales and Months of Inventory for a chosen area. Great for showing sellers the level of demand. The report can be printed or emailed.
WHERE: OurOnePlace.com > Listing Resources & Marketing > Months of Inventory Report
This report is unique to us! Show sellers where you’ll market their property with a report showing where buyers are moving from and to.
WHERE: OurOnePlace.com > Listing Resources & Marketing > Buyer Trend Migration
Stay at the top of your game by taking advantage of our exclusive access to industryleading trainers and programs.
Our REO Academy hosts a variety of seminars and events from Continuing Education to Ninja Training.
WHERE: OurOnePlace.com > Training > REO Academy Website, plus watch Announcements and Events on The Family Room App to be notified of upcoming seminars and events
We have an extensive roster of classes and training:
• As a part of Leading Real Estate Companies of the World, we have access to hundreds of training sessions through their award-winning Institute platform.
• Access to videos by Jared James, a national speaker and trainer in the real estate industry who has tens of thousands of followers on Facebook, Snapchat, Instagram, Twitter, and Youtube.
• David Knox, a world-renowned Real Estate Speaker & Trainer offering an extensive online video real estate training system.
WHERE: OurOnePlace.com > Training > (Choose Option)
We hold online informational sessions and webinars on a variety of timely topics throughout the year.
WHERE: Watch for emails from info@reoacademy.com
Scott’s Tech Tips have answers!
The Scott’s Tech Tips blog provides answers to questions on industry tools and company products. Access the blog on OurOnePlace.com > Training > Tech Tips Blog
Consumers like to know what to expect from a brand. Michigan knows Real Estate One as the state’s leading and largest real estate company with a strong history and positive reputation. Build your own reputation on the back of our almost 100 years of quality customer service.
Download the Real Estate One logo in both color and black and white available in a variety of file formats. WHERE: OurOnePlace.com > My Stuff > Get logos
Agents use different email servers which makes it challenging to provide ready-to-use email signatures. We have provided basic style guides to give your email that professional look.
Signature Sample with Lato font family
Tip: website addresses work without the “www.” Avoid using “www.” in your marketing materials.
Daniel Elsea l President 248.208.2900
realestateone.com/danelsea {hyperlink to your search app}
26261 Evergreen Rd, Suite 500 Southfield, MI 48076
Click here to download my app! {hyperlink to your search app}
Note: The font size of your email signature, including the company name, should not be larger than 14 pt.
We also provide an email signature generator available at ourmartech.com/email-signature-generator
Graphic Services (GSIprint.com), our third-party printer, houses company-branded materials including business cards, folders, letterhead, doorhangers, a variety of personalized Cover Sheets, Buyer + Seller Field guides and other marketing materials. They also offer custom printing (must provide camera-ready artwork).
PRIMARY LOGO
BLACK & WHITE LOGO
The black and white logo is only for use when color is not available. (example: specialty items, black and white ads and documents, etc)
State regulation requires all advertising and marketing must include the brokerage logo and branch phone number or address.
4-Color Print (CMYK): C:100 M:56 Y:0 K:3
RGB: R:0 G:94 B: 184
Hex: #0079C1
PMS: 300C/300U
Don’t rotate the logo.
Don’t stretch or skew the logo.
Only use the brokerage brand in which you are licensed on all marketing materials (state law). Co-branded materials featuring more than one brokerage logo are not permitted.
Don’t enclose the logo or add a circle line border.
Don’t add a drop shadow to the logo.
Don’t use the Family of Companies logo unless you are an executive or employee of REO Corporate creating internal marketing pieces.
Don’t alter the color of the logo.
Always leave white space around the logo and do not place any text or image over it.
The brokerage logo may not be part of the agent’s personal logo.
State Regulations. The height of the name of the brokerage must be greater than or equal to the size of the name of the licensee or the point size of the majority of letters in the name of the licensee may not exceed the point size of the tallest word in the name of the brokerage. For more information contact 800.454.7842.
Do not remove the circle.
Do not use brokerage logo on marketing materials promoting other products or services.
We recommend printing the pages and using the branchprovided comb-binding system to create a professionally packaged booklet to give your client. Download as a PDF to use as a digital presentation or email to your client.
Tip: We don’t recommend leaving behind the valuable information of the CMA portion until they’ve become your client.
The Buyer Tour on OnePlace Connect is the perfect tool for any home buyer. The Buyer Tour overviews brokerage information, the buying process, mortgage information and home tour presentation pages.
WHERE: OurOnePlace.com > Transaction and Buyer Tools > Create a Custom Buyer Tour/Guide
Our award-winning CMA compiles recent solds and properties for sale surrounding the potential listing property into a professional presentation. For a listing presentation, choose from a variety of pages providing company information and stats, the selling process and more. Save, print and email.
WHERE: OurOnePlace.com > Listing Resources & Marketing > My CMA/Listing Presentation
We also offer a brochure style Listing Presentation.
WHERE: OurOnePlace.com > Listing Resources & Marketing > My CMA/Listing Presentation > Marketing Materials
Available as part of the CMA/Listing Presentation, each marketing page highlights a product or service that helps market the seller’s home. Click “Add Additional Pages” to choose tools to use and include in the presentation to show the seller how the home will be marketed.
WHERE: OurOnePlace.com > Listing Resources & Marketing > My CMA/Listing Presentation > Add Additional Pages
Want more options? Check out our Canva templates for buyer and seller brochures! OurOnePlace.com > Market Yourself > Canva Template Libary
Sign up clients in our listing alerts program by sending them an email using OnePlace Connect. Good for informing buyers of new properties or beneficial to sellers to get an inside look at the competition. It captures the client’s exact search criteria and notifies them via email and text when there’s a match. A great tool for clients who want more features than the MLS alerts provide.
Follow these next steps for a successful sale!
Got a listing? Here are the next steps:
Have professional property photos taken
Send a Sneak Preview email to family members
Send an Agent2Agent email to peers
Automatially posted in the Family Room
Send a Just Listed email to family, friends and past clients
Mail Just Listed direct mail postcards to family, friends and past clients
Mail Just Listed EDDM postcards to your farm area
Mail Just Listed TriggerMarketing postcards to the homes around your listing
Share the listing website on Facebook
Share a Just Listed post on Instagram
Post a story on Facebook and Instagram
Buy an online ad
Print flyers/brochures and set out at the listing
Generate a listing video and post on social
Host an Open House and promote with email, ads, flyers and a sign rider!
Make sure you have your property signage!
Note: Look for an automated email with OnePlace Connect one-click marketing when you list a property for sale, have a price reduction or upcoming Open House.
We work with our vendors to get the best price for you.
Homes that have been professionally photographed bring in a 47% higher asking price per square foot and sell 32% faster than their counterparts. Eighty-seven percent of buyers rely on photos to make decisions about homes. We have selected a few photography/video companies that offer the right quality and services to make your business look professional. There are multiple options to browse and select.
WHERE: OurOnePlace.com > Listing Resources & Marketing > Photography and Tour Vendors
Visually showcase your listing and expand your digital reach with a personalized Listing Video that you create on OnePlace Connect to share on social.
WHERE: OurOnePlace.com > Listing Resources & Marketing > Listing Videos
As a service to you, we automatically create listing videos and post them to YouTube (if the listing has at least 5 photos) for new listings and price changes. You can search by address on YouTube to find and review if needed. You will receive an email each time the video is published. These videos increase SEO and remain until the property is pending.
WHERE: Look for an email from helpdesk@realestateone.com once the video is published
Choose from a variety of options to market your listing. WHERE: OurOnePlace.com > Listing Resources & Marketing > Listing Marketing
This email goes out to agents in the company with similar listings in the same county the house is in prior to the listing hitting the MLS.
AGENT2AGENT*
This email goes out to agents from other brokerages with similar listings in the same county the house is in.
SEND THESE EMAILS TO YOUR CLIENTS, FAMILY AND FRIENDS
Just Listed* Open House* Price Reduced*
* Look for an automated email with OnePlace Connect one-click marketing when you list a property for sale, have a price reduction or upcoming Open House.
Get personalized social media posts and stories for Facebook, Instagram and LinkedIN in seconds with our custom Agent Icon program! Great for promoting open houses, events, new buyers and more. Take a photo/video of what content you want to post on social media, send it using one of the methods below and choose the generated content that best suits your needs.
How to use it: Use the “SocialOne” app available on Google Play or the App Store. There is also texting and email options (see below). Upload a horizontal photo for square and landscape posts or a vertical photo/video for square and vertical posts/stories. Once you upload/send the photo/video, your image will be loaded into a library of templates. Choose the image/story you want and click on it to download. After downloading your choice, open your social media platform and upload.
Four ways to get social posts:
1. Use the SocialOne app
2. Via text: Text a photo to (248) 780-5911
3. Via email: Email a photo to reo@myagenticon.com, taking care to remove any other photos from the message (like email signatures)
Your headshot and contact information will be automatically generated in the image/story with your information that is housed in the OnePlace Connect platform.
4. If you have a new or coming soon listing: You will receive an automated email from Agent Icon with a link to a library of ready-made posts (uses first photo of your listing).
Generate a square social media post image on OnePlace Connect choosing Create Shareable Image.
WHERE: OurOnePlace.com > Listing Resources & Marketing > Share Your Listing to Social Media
Using OnePlace Connect to share a link to your listing webpage on Facebook or LinkedIN, click on Share this Listing.
WHERE: OurOnePlace.com > Listing Resources & Marketing > Share Your Listing to Social Media
Going “old school” is still a very effective and inexpensive way to buy and sell more homes and expand your network.
Our third party vendor, Halo, offers postcards to market your listing (and yourself) to the neighborhood with “Just Listed,” “Just Sold” and farming postcards. They have a variety of templates designed by the corporate marketing team for both direct mail (need addresses) and the USPS Every Door Direct Mail® (EDDM) program which reaches every home on selected USPS carrier routes. They will print and mail the postcards for you.
Do you need addresses? For a fee, Halo provides the ability to search for potential buyers or sellers by area, home value, household income and more.
Choose direct mail postcard designs to be printed and mailed with Halo using provided contact or purchased list.
WHERE: OurOnePlace.com > Listing Resources & Marketing > Postcards Mailed for You > Marketing Store > (Choose Brand) > Direct Mail > Postcards
Choose EDDM postcard designs to be printed and mailed with Halo.
WHERE: OurOnePlace.com > Listing Resources & Marketing > Send a Postcard to Every House in a Postal Route > Marketing Store > (Choose Brand) > EDDM
Quantum, a third-party vendor, sends you an email for every new listing or sale to use their TriggerMarketing program. Postcards for 88¢ each will be mailed to 50 homes surrounding the listing. The cost of the first 50 postcards will be put on your Accounts Receivable (A/R), any additional quantities will require a credit card.
SEND A POSTCARD TO A NEIGHBORHOOD
WHERE: Watch your inbox for an email from Quantum Digital when you get a new listing or sale
Do you like to do it yourself? Our OnePlace Connect (OPC) contact management system offers a variety of listing postcards that automatically pull in your contact list or generated farm list into the chosen postcard template providing you with a PDF, ready to print two-sided on cardstock, cut in half and mail with a first class stamp. OPC also offers the ability to create a farm list.
WHERE: OurOnePlace.com > Generate Leads > Get Addresses for a Target Area (Farm)
Direct mail auto-generated addresses on OnePlace Connect, using your chosen contact list or generated farm list, print and mail yourself or send PDF to outside printer for printing and mailing.
WHERE: OurOnePlace.com > My Listings > Print Yourself Postcards
Our Canva template library also offers a variety of listing postcards for DIY’ers. Customize the chosen postcard template and download a print-ready PDF. Print 2 up versions in house, two-sided printing on cardstock, cut in half and mail with a first class stamp. Or send the PDF to gsiprint.com with your mailing list and they will print, address and mail for you.
WHERE: OurOnePlace.com > Market Yourself > Canva Template Library
Tip: Leave a stack of business cards and brochures/flyers at the listing for those touring the home.
On the Halo Marketing Store, choose from a variety of professionally printed brochures which are bulk mailed to you for distribution. Go to OurOnePlace.com > Listing Resources & Marketing > Listing Marketing > Property Brochures/Flyers > Marketing Store > Print and Bulk Ship > (Choose Product)
Want more options? Check out our Canva templates for buyer and seller brochures! OurOnePlace.com > Market Yourself > Canva Template Libary
1. Find and select your listing
A great DIY option! Choose from many options and print your own listing and open house flyers through OnePlace Connect. Go to OurOnePlace.com > Listing Resources & Marketing > Listing Marketing > Create Your Own Flyers > (Find and Select Listing) > Click “Create Flyer” > (Choose Design)
3. In the popup window, choose from a variety of designs
2. Click “Create Flyer” then in the pop up, choose your design layout
Put the Internet to work for your listing. Real Estate One has partnered with two third-party online advertising companies for both personal and listing ads.
With the Realforce listing promotion program, your listing will be promoted to interested audiences on Facebook and Instagram. Using AI behavioral targeting, they identify people searching for your type of home, and put your property in front of potential buyers. This cutting-edge technology sees 17x better performance than industry average property advertising, and you will receive a live results report to show to sellers. Any ads placed will be billed to your Accounts Receivable (A/R).
WHERE: OurOnePlace.com > Listing Resources & Marketing > Got It! > Realforce Listing Ads
Boost by HomeSpotter is a great way to kick your advertising up a notch with minimal effort from you! We worked with HomeSpotter to offer this advertising service to every agent at a reduced price in which you can choose to pay on an as-needed basis (per ad campaign) or as a monthly subscription. They put together the ad (with the ability to customize) and send it to social platforms as well as across the web where your target audience will see it.
WHERE: OurOnePlace.com > Listing Resources & Marketing > Got It! > Boost Listing Ads
Expand your reach with our partners! Showcase your membership by using these logos on your marketing materials. Find the logos on the Downloads on OurOnePlace.com
LeadingRE is the home of the world’s market-leading independent residential brokerages in over 70 countries, with 550 firms and 138,000 sales associates. The by-invitation-only network is based on the unparalleled performance and trusted relationships that result in exceptional client experiences. When buying or selling property outside of our local market, the world-class connections of LeadingRE can help with real estate needs throughout our continent and points around the globe.
WHERE: OurOnePlace.com > Market Yourself > LeadingRE
Every Real Estate One luxury listing priced $800,000+ is automatically enrolled in our Luxury Portfolio International (LPI) program, part of our membership with Leading Real Estate Companies of the World. This program is $145 per listing. Access the LuxeXchange 2.0 dashboard to learn more and gain access to discounted advertising, marketing materials, LPI logos and more.
WHERE: OurOnePlace.com > Listing Marketing & Resources > Luxury Listing Advertising
Our one-stop shop, HomeSuite makes the entire homebuying experience easier for your clients because your mortgage, insurance and title teams work together under the same roof. One of the most marketable differentiators we offer is the ability to be a full-service provider to your clients. Visit thehomesuite.com/ agent-resources to learn more about marketing yourself as a HomeSuite agent.
Our mortgage affiliates provide a variety of programs and incentives for your client. Loan officers have offices in most of our branches and are there to help the process go smoothly and to answer any questions. Clients can download their app, LOOP, to stay up-to-date with their loan process. Available on Google Play and the App Store. Visit JohnAdamsMortgage.com for more information.
Capital Title Insurance Agency (+ Michigan Title in the downriver area) is a full-service title insurance company specializing in handling title and escrow services for residential real estate transactions in Oakland, Wayne, Macomb, Washtenaw, Livingston, Jackson, Ingham, Genesee counties and communities surrounding Traverse City, Beulah and Frankfort in northern Michigan. Representatives are stationed at many of our branch offices to provide you that personal touch. Call 800-851-8329 or visit their website CapitalTitle.net for more information and to access MYCT, your 24/7 connection to your title transaction activity.
Insurance One was the first company that Real Estate One acquired in 1971. They work with a wide range of quality, reliable insurance companies. Your insurance representative finds the right combination of tailored insurance coverage at a suitable price for your client. A full range of products for homes, renters and automobile insurance are available.
Our rental division based in Southfield and Traverse City handles managing and marketing of long term and vacation rentals. Visit RentalManagementOne.com for more information.
The business-to-business affiliate works with corporations to provide relocation assistance to their employees.
Give your clients a closing gift showing your appreciation! Notecards are available on the GSI storefront for writing a personal note.
An electronic earnest money deposit tool within zipForm. Unique to us! No worries about compliance if you use this with your buyers.
WHERE: OurOnePlace.com > Transaction and Buyer Tools > Deposit Express Electronic EMDs
A one-question customer feedback survey is sent to your sellers after every closing that is posted in zipForm. The survey collects reviews and recommendations to post on your website, Google profile, Zillow and Realtor.com. When a transaction closes in ZipTMS, the customer receives a feedback request automatically. If they respond, you will be alerted via email.
WHERE: OurOnePlace.com > Transaction Tools > Listen 360
Halo, our third-party vendor, provides Connections, a 5-year Follow-Up program which includes a thank you, referral survey and a variety of touchpoints from emails to greeting cards plus a year-end magnetic calendar. Every agent is automatically enrolled after a purchase and receives an email from Halo to opt out, if desired.
WHERE: OurOnePlace.com > Market Yourself > Continuity Follow-Up Programs > Halo/CPI > Marketing Store > (Choose Brand) > Client Follow-Up Programs > (Choose option)
We hold a yearly companywide event with educational classes, national speakers and award recognition…along with a little dancing and celebrating!
We recognize your hard work and success:
Rising Star
A Rising Star must sell 12 homes in their first 12 months of business.
Rookie of the Year
The Rookie of the Year award is awarded to a single Rising Star winner who closed the most sales in the Rising Star group.
Gold
A Gold Award member meets one of the following criteria: had between $2.5 and $4.49 million in closed sales volume, between 20 and 35 closed sales units, between $3.5 and $5.49 million total closed contribution and between 25 and 45 closed contribution units.
A President’s Council of Excellence member meets one of the following criteria: had between $4.5 and $5.99 million in closed sales volume, between 36 and 50 closed sales units, between $5.5 and $7.49 million total closed contribution and between 46 and 65 closed contribution units.
A Diamond Award member meets one of the following criteria: had between $6 and $9.49 million in closed sales volume, between 51 and 65 closed sales units, between $7.5 and $12.49 million total closed contribution and between 66 and 80 closed contribution units.
A President’s Circle member meets one of the following criteria: had between $9.5 and $15.49 million in closed sales volume, between 66 and 99 closed sales units, between $12.5 and $19.99 million total closed contribution and between 81 and 139 closed contribution units.
President’s Club
A President’s Club member meets one of the following criteria: over $15.5 million in closed sales volumes, over 100 closed sales units, over $20 million total closed contribution or over 140 closed contribution units.
Top Producer
Top Producers are chosen for being the leader in a variety of categories: Individual, Large and Small Teams, Volume, Sales Units, Affiliate Volume and Affiliate Units.
* criteria subject to change
At the Real Estate One Family of Companies, earn some extra cash and promote our services to friends and family and help our businesses grow! Referral fees can be earned once business is secured through Relocation America, Rental Management One, Investments One. WHERE: OurOnePlace.com > Misc/Bonus Bucks Referral Program or PersonalPerks.net
Dell member Purchase Program offers discounts on a variety of products. Seasonal specials run frequently. Discounts are shown in cart.
As a member of the family, discounts are offered through Staples. Register your account online to order with your company discount via the link on OurOnePlace.com > Discount Programs.
Discounts for a KCM Pro Account which includes daily blog posts, seasonal buyer & seller guides, easy-to-share content, weekly videos, charts and infographics, and other tools for your success.
KV Core discounts for family!
WHERE: email KVCore@realestateone. com for pricing and to sign up
Build relationships and build your business. Top Producer® CRM is designed specifically to help you capture and convert prospects, guide current clients to closing and maximize repeat and referral business to turn more customers into lifelong clients.
Family members receive discounts on Verizon services. Follow the link on OurOnePlace.com to reach the webpage to discover more on your options. Must have a copy of commission check to enroll.
WHERE: OurOnePlace.com > Discount Programs
The word ‘Family’ is a key component of the Real Estate One Family of Companies. It punctuates our dedication not only to one another during difficult times, but also our willingness to assist those in need in the communities we serve.”
– Stuart Elsea, President, Financial Services
Since the creation of the Real Estate One Charitable Foundation (REOCF) in the late 1990s, the driving principle has been serving others. In addition to bringing awareness and financial contributions to supported causes, the REOCF also brings a sense of community and of belongingness within the Real Estate One Family of Companies. Social responsibility is at the core of the giving spirit of the Real Estate One Charitable Foundation and our dedicated and compassionate volunteers work tirelessly to rally support for and to raise awareness of the importance of charitable community involvement. Everything that is raised through the REOCF and by our employee and sales people is matched by our Family of Companies. Our offices are always putting on charitable events, cookouts and fundraisers. Whether you’re passionate about pet adoption or running a marathon for a good cause, we’ll pitch in to be a part of your efforts.
WHERE: reocharitablefoundation.org
Our corporate supported charities, in addition to numerous branch supported giving opportunities:
