Listing Your Home with Lora K

PERSONAL PROFILE

Professional and polished with a record of success, Lora brings a personalized approach to every client. As a Top 1% Realtor in the U.S., she always puts clients first. Real estate isn’t just selling and buying, she wants her clients to be fully comfortable and informed while making this major life decision.

With her intuitiveness, resourcefulness and compassion, Lora is a skilled communicator poised to deliver an elevated real estate experience to clients.

She has expert knowledge of the area –especially the luxury and upscale markets. Backed by a highly trained team, she handles selling and buying seamlessly. Her attention to detail is supported by technology-forward thinking. Her team applies their expertise of current market conditions and negotiating skills to optimize their client’s experience.

EXPERIENCE

Associate Broker, Realtor | Max Broock Realtors • 2001 - Present

Specializing in;

• Luxury Properties

• New Construction

• Relocation Certified

ACKNOWLEDGMENTS

• Market Trends and Pricing Specialist

• Condominiums

• Estates and Trusts

CONTACT DETAILS

248.613.9583

lora@lorakrealtor.com

lorakcollaboration.com

Top 1% of Realtors® Nationally • 2014 - Present

Real Trends Top 1.000 America’s Best Rankings

Top Producer • 2004 - Present

Hour Magazine All Star • 2014 - Present

2017 Realtor® of the Year • Max Broock Realtors Birmingham

90% of our business is repeat or referral

LORA K ASSOCIATES

Lora Kazanjian | Associate Broker, Realtor®

Jackie Bortman | Realtor®

Debbie Ohanian | Realtor®

Kathy Umbarger | Realtor®, Office Manager

Paulette Apkarian | Client Services and Marketing Manager

AFFILIATIONS

SOCIAL PROFILES

Instagram | @LoraKRealtor

Facebook | LoraKRealtor

In real estate, it all comes down to relationships . . . and that’s what Lora Kazanjian brings to the table.

Savvy and professional, Lora has a keen understanding of the southeastern Michigan real estate market. She considers herself lucky to be able to work with so many amazing clients as they buy and sell in this area. Working from the Birmingham office of Max Broock Realtors, she loves its boutique feel and stellar record of excellence.

Fair-minded and a true client advocate, her long list of referrals speaks to her integrity. She’s focused on making sure her clients know she puts them first and works to ensure they leave the closing table happy.

In her 22 years in this business she understands and builds on the importance of partnerships. Her network of relationships with other agents speaks to the respect she has earned and is dedicated to maintaining. That network extends to the trade community. Title companies, lenders, inspectors, carpenters, plumbers and electricians all know that she is a person they can trust. This results in a full-service efficient experience for you.

This is her passion . . . it’s not just a career. She embraces the importance of how to negotiate, lead and communicate with clients and fellow agents. This job is about listening to clients and working in their best interests. Many of her clients become friends, referring their loved ones and returning to Lora repeatedly.

She brings a unique approach to you with her extensive knowledge of Bloomfield, Birmingham and the surrounding areas. Lora won’t simply tell you want you want to hear. She’ll come to understand what you need and work tirelessly until you find it together. She has an expert’s eye and knowledge of real estate trends in the market and yet is approachable and grounded.

Lora lives in Birmingham with her husband of 38 years and has two married daughters who live and work in New York and Los Angeles. She grew up in Troy and raised her family in Bloomfield Hills so this community is a part of her.

An avid tennis player whose teams have reached the national championships five times, Lora also loves to spend time with family and friends. She’s an Associate Broker and member of the National Association of Realtors. All these relationships, resources, experiences and talents are funneled into her dedication to her clients. This is how she has built her reputation and success.

meet the team

Kathy Umbarger Jackie Bortman

Jackie is a Fontbonne University graduate with a Bachelor of Arts in Social Science. She was born in Cleveland, raised in St. Louis, and has lived in southeast Michigan for the last 25 years.

Jackie is a licensed realtor with a passion for real estate and her clients. She brings a diverse skillset cultivated by a highly successful background in the hospitality industry in Sales and Human Resources. Hardworking, dedicated, and persistent, she enjoys building relationships and is committed to being her clients’ advocate in championing their success.

Debbie Ohanian

Debbie is a graduate of the University of Michigan and Wayne State School of law. She works extensively for a number of charitable causes. Giving back to the community is in her heart. She is a voracious reader, belongs to a number of book clubs and is a great supporter of our local libraries.

Debbie has been a realtor for 10 years. She is an excellent communicator and strives to bring about a collaborative, fun and successful partnership approach to her deals. She loves helping people facilitate their home ownership needs. She cares about her clients and will work tirelessly to achieve their goals.

Kathy is born and raised in Michigan but has lived around the world including Australia and Germany. Over the years, Kathy has worked as a customer service representative, bookkeeper, organized trade shows and traveled extensively calling on multi-million-dollar national accounts. Over time she moved into management when she decided to step back to raise her children. She resides in Birmingham where she has headed and served on many committees in the Birmingham schools for 20 years.

Kathy is a licensed realtor and has been with Lora K for the last 11 years. Kathy works as the office manager and administrative assistant to Lora Kazanjian. Her duties include managing all information flow between title companies, lenders, cooperative agents and clients on deals, listings and closings. She oversees the general office and day to day operations.

Paulette Apkarian

Paulette is a graduate of the University of Michigan in the fields of education and music. She taught language arts and vocal music for many years. She also worked alongside her husband in their printing companies for 25 years. She is passionate about her Armenian heritage, volunteering her musical and choreographic expertise to many organizations.

Paulette works as our client services and marketing manager. She is creative, hard-working, diligent, organized and always willing to go the “extra mile” for our clients. She coordinates all marketing and advertising for listings and branding. She is the teams’ client concierge facilitating proactive communication throughout the selling and buying experience bringing a luxury boutique experience with a personal touch to all of our clients.

You can always count on the Lora K. team to be hardworking, resourceful, knowledgeable and ready throughout the home buying process.

Marketing Your Home

Property Assessment

We will discuss the key selling features of your home and how we will highlight those to potential buyers. We will walk your home together to discuss staging ideas to help show your home in the best light. Understanding your home from your perspective is an essential start to a successful marketing plan.

Professional Photography

We only use professional photography to depict your home across all print, web and social media sites. These can include still photos, aerial photography and virtual tours. The buyers first impression of your home is from these photos.

Listing Syndication

We will create an online buzz for your home by pushing the listing out to many real estate web sites. We enhance your listing to give your home more exposure at the top of search results. We give potential buyers extensive details and visual advertising of your home, giving them the opportunity to find out more by contacting us directly.

Professional Networking

As an experienced listing Realtor, respected by my peers, I collaborate and network with fellow agents to personally spread the word about your listing. Additionally, with an established client base and strong referral network I reach out to potential buyers for your home within my sphere.

Social Network Marketing

We utilize social media to further reach potential buyers. My Instagram and Facebook network will showcase your property to potential buyers. This allows us to present your property in various postings, photo albums, video reels and targeted ads.

Open House

These will be hosted at your discretion. Open houses are a great way to have potential buyers walk through your home with someone from my team present who is knowledgeable about your home and wants to sell it.

What Happens When We List

Signage

A sign will be placed on your property to indicate your home is for sale. The “For Sale” sign remains the single, best producing form of advertisement for residential sales.

Broker’s Tour

Your home will be featured on tour for all area agents across all brokerage firms the first Tuesday after it is listed. In addition to a great online presence, it’s important to allow agents to preview your home in person.

Showing your Home

Together, we will determine scheduling parameters. We manage all showings through the software program called Showing Desk. You can download the app to your computer or phone to manage showings.

Feedback

Analyzing and following up on feedback from the agent and their buyer after a showing on your home is an important piece in understanding if our pricing and marketing strategies are successful. In addition, this is how I maintain a list of potentially interested buyers. All feedback we receive is shared with you.

We stay in contact with agents and potential buyers and continuously keep you in the know.

Managing the Deal and Closing

The days between “selling your home” and closing are very important. We watch over the details and contingencies of the deal including inspection, the buyer’s mortgage process, the appraisal, title work, closing documents, the 24-hour walk-through, possession periods and more. We proactively communicate with you to make sure you are aware of the status and timeline to closing. This is our area of expertise and we want to make the process as smooth as possible for you.

Communication & Teamwork

Communication between the client and agent is very important. I will keep you informed of all matters relating to the sale of your home as they arise.

The Lora K team consists of 5 members. We are committed to working together to deliver the best service to you.

Marketing and Social Media Exposure

EFFECTIVE MARKETING

Our in-house marketing team creates eye-catching designs.

We use different marketing formats tailored to the specific campaign for your home.

Formats include:

Single Page Brochure

Multi-Page Brochure

Advertisements

Just Listed Announcement

Notecards

Social Media

E-Mail Marketing

We utilize E-Mail marketing to reach as many potential buyers and Realtors as possible. Through these campaigns we are able to communicate with our target audience every step of the home selling process. We will send out an E-Mail blast to surrounding area Realtors® during the pre-marketing process, when your listing officially goes on the market, when we hold an open house or broker tour and if there is a price reduction.

INNOVATIVE DESIGN

Our minimalist design captures the attention of the consumer while beautifully framing and highlighting the listing details.

SMART TARGETING

With our collection of target audiences, we work hard to ensure your listing is being viewed by all potential buyers.

Social Media

Utilizing Social Media we are able to engage with brokers and buyers every day. Through the different platforms we are able to broadcast your home in a unique way that captures the essence of your home with tremendous reach.

Top Visited Broker Website in the State

All sales associates have access to the Multiple Listing Service and can search the same database and show the same homes. But, we have an extensive network that provides the most marketing exposure across the web for your home. This can make the difference in the time it takes to sell and the amount you net from the transaction.