I’ve worked with John for many years. He’s instantaneous with his responses to my texts or emails or telephone calls. His passion for real estate and that manner in which he advocates for his clients is second to none. If you want to sell your house or you’re looking to buyJohn is the best of the best. My wife and kids love him too - in today’s world, personality matters. He’s down to earth and really makes you feel like your his only client!
John has been a full time Realtor since 1988. Rated in the top producer at 5% nationwide, John has assisted over 2300 families in the successful marketing of their homes. His many reviews and testimonials leave a trail of happy clients served over the years. “No one really cares what you know until they know you care” is one of his mantras. Over the years, John has also developed relationships with respected, professional contractors of almost every field dedicated to his client’s needs in getting a home ready for market at very reasonable rates and importantly, immediate availability, if needed.
On a more personal level, John spends time as a papa to his granddaughters, a guitar player for over 50 years and occasionally sitting in with friends and a huge dog lover and private pilot. A resident of Troy since 1992 John is engaged in his community as well as charities like Smile Train - doctors providing corrections for kids w cleft palates, he is also a member and contributor of ASPCA for the care of dogs and cats. Committed to excellence, dependability and dedication to his clients remains his top priority.
248.709.5553 | john@johnhuyck.com | john@johnhuyck.com
MAX BROOCK REALTORS
Our doors opened in 1895, which makes Max Broock Realtors one of Michigan’s most experienced and refined brokers. We provide a real estate experience that is deserving of the elite. Our boutique brand is built upon our specialized knowledge and cultivated expertise in the luxury market.
At the age of 24, Max Broock started his business by showing one of his clients some desirable farm property in Detroit. That subdivision later became part of what is known today as Virginia Park, a historic Detroit neighborhood. In 1905, Max Broock assembled the Highland Park project for Henry Ford. Ferd Broock, Max’s son, continued the family business. Between 1937 and 1960 Max Broock Realtors influenced various areas throughout Metro Detroit. Many of the luxury residential communities in the greater Birmingham and Bloomfield area were developed under Max Broock Realtors’ meticulous guidance. In 1965 the grandson of Max Broock, Bowen Broock, opened the company’s first branch in Orchard Lake.
Max Broock Realtors joined the Real Estate One Family of Companies in 2002. The merger combined two third-generation family brokerages and united the extensive market knowledge they both possessed.
Our network of 90 offices and over 2,500 sales associates allows me to connect your home with serious buyers. A STATEWIDE NETWORK
A YEAR IN REVIEW
Becoming the 6th largest private independent broker in the Nation doesn’t happen by chance. Below are four reasons why our family continuously ranks among the top brokerages in the U.S.
$7BILLION
IN SALES VOLUME IN 2022*
SHOWING APPOINTMENTS
221,949 VISITS TO OUR WEBSITE + APP**
1.9MILLION
26,744
PROPERTIES SOLD/LEASED*
# 6
We are part of the leading and largest Real Estate firm in Michigan, closing over 4,300 more transactions than our closest competitor.
I am proud to be a part of MAx Broock Realtors. Our company is truly the most progressive and exciting Real Estate firm in the area. We have more than 250 licensed agents, and we are the leading brokerage in the area in terms of market share. As a result, I have a tremendouse supply of buyers every month of the year.
While my colleagues are willing to sell any listing to their buyers, our company’s own listings naturally get special attention - if ony because they are right under our nose. If you list with me, your home will be in the limelight of the most active Real Estate brokeage in the area.
TRANSACTIONS
26,929
“We selected John based on his reputation and his affiliation with Max Broock Realty. We can’t say enough good about John and would work with him again in a heartbeat.”
As a member of the Leading Real Estate Companies of the World network, we are connected to the very best Real Estate brokers around the world. This means people from around the nation and globe will have eyes on your listing.
Max
Broock/ Real Estate One
Keller Williams Coldwell Banker
Sotheby’s International Realty
Berkshire Hathaway HomeService RE/MAX
Cenury 21
Homestart International
I can track the footprint of your future buyer. The Buyer Tent Migration report generates trends of transactions in your area, so I can see where the uyers are most liekly to come from. This helps me to focus the marketing of your house to those most likely to buy your home, which leads to a quicker sale. This repiort is exclusive to Real Estate One Family of Companies, so it’s a unique and specialized marketing approach that will help us in finding the buyer for your home before anyone else does. 248.709.5553 | john@johnhuyck.com | john@johnhuyck.com
85% of buyers find their new house via the internet, Real Estate Agents or signage. We have those top three channels covered. Our website gets 2.28 million unique visits per year and we circulate your listing throughout our large, yet localized agent
network. We're the leading brokerage in Michigan, so our signs are the most recognized and trusted in our state. As for the other 15% of buyers? We'll customize a listing strategy that can optimize the remaining four channels for you, too.
Spencer Rascoff, a co-founder and the former CEO of Zillow Group listed his Brentwood Park, Los Angeles home for $24 million, which is nearly $8 million more than the Zestimate, Zillow’s automated valuation model says the home is worth.
The Zestimate for Rascoff’s home is listed at $16.1 million for the property, but it does acknowledge an estimated sales range between $13.23 million and $21.62 million. And to be fair, Zillow’s own model acknowledges, “The list price and Zestimate for this home are very different, so we might be missing something.” Zillow has invested heavily in improving the Zestimate, launching a two-year, $1 million contest to improve the tool. Over the summer, the company announced the tool can now use photos when valuing homes, bringing the error rate below 2 percent, meaning half of all Zestimates fall within 2 percent of the home’s eventual sale price. Still, the tool has drawn
ire from some real estate agents, who feel it often puts them in the unfair position of defending their own comparative market analysis versus a tool that hasn’t actually been inside the home. It’s also been at the center of an anti-trust lawsuit against Zillow. It’s also not the first time the Zestimate has failed to capture the value of Rascoff’s home. In 2016, Rascoff sold his Seattlearea home for $1.05 million, which was 40 percent less than the Zestimate said the home was worth. This time, it’s flipped, with the Zestimate valuing the home far lower than Rascoff, who is represented in the listing by Josh and Matthew Altman with Douglas Elliman.
- Excerpts taken from ‘Former Zillow CEO lists home for nearly $8M above Zestimate’ Inman.com, April 2020
Your property gets the most attention when it first comes on the market. Be sure the asking price is attractive when both interest level and activity are at their highest.
It’s important to consider how overpricing your home may deter buyers from considering your property. This is known as "pricing outside the market"
When a home is appropriately priced and in pristine condition - more buyers will see the value and you can build up more demand for the home. This pushes the price up over market value and is ultimately the area you want to be in.
Overpricing also leaves little room for negotiations. This leads to properties sitting on the market too long and opens the door to lowball offers which undercut the value of your home.
Knowing what your selling is key. I look at the home carefully, figure out what its selling points are and then focus on the key features that attracted you to the property originally. This first step is essential to marketing the right features of the property and setting the price.
Studies show that as percentages rise above Market Value, buyer interest plummets. It’s important to remember that price is dictated by the housing market, not your profit desire. Realistic pricing will achieve maximum price in a reasonable time.
Potential buyers must be able to envision themselves in the home. To assist you in preparing your home, I offer a free staging consultation. During our walk through I will give you advice on repairs to make, decluttering to address and staging tips to show your home in the best light.
First impressions are essential, if a Buyer isn’t sold on the images, they see online, chances are they will move on. A beautiful home will practically see itself but only if buyers come see it. Nothing can get buyers through the door of your home like fantastic interior and exterior pictures and the more, the better. That’s why I am serious about digital photography.
I create a photo composition to give home buyers the essence of your home. When they see all that your home can offer them, they’ll surely want to visit in person!
I use social networking sites to get the word out about your home. I have profiles on Instagram, Facebook, Linkedin, Pinterest, Twitter (X), and Google+. Using these sites gives your home ample exposure- especially to local folks!
Every listing is backed by my graphic design team, who create eye catching and creative marketing materials to best showcase your home.
Our digital and print advertising reaches buyers across a variety of demographic groups that can be targeted by location.
We have extensive knowledge of the Real state market and current market conditions. We integrate data from our internal databases and the Multiple Listing Service (MLS) to provide you a customized market analysis.
Each listed property gets its own website withthe option of up to 50 photos, home floor plans and 360 virtual walkthroughs. Our openhouses are promoted on our site as well as a variety of others.
Our Buyer Trend Migration report generates trends of past transactions in your area in order to see where the buyers are most likely to come from. This helps to focus the marketing of your home to those most likely to buy your house. This report is exclusive to our brokerage, so it’s a unique and specialized marketing approach that will help in finding the buyer for your home before anyone else does.
This program recognizes buyers who have inquired about homes like yours and automatically sends them information alerts about your home. Plus, buyers can receive your property details at any time with any device (smartphone, tablet, computer, etc.).
Our extensive network provides the most marketing exposure for your home, making the difference in the time it takes to sell and the amount you net from the transaction.
Our large internet presence makes the difference in the time it takes to sell and the amount you net. Any sales associate can search the MLS and show the same homes, but our extensive online network will ensure your home has maximum marketing exposure.
The condition of your home’s exterior is most important when it comes to buyer appeal.
Easy to read house number
Lights on timers
(to ensure house is lit up after sunset)
Eaves, troughs and downspouts in good repair
Garage/carport clean and tidy
Litter picked up
Cracked or broken window panes replaced
Doorbell and door hardware in good repair
Fresh trim paint on doors, window frames, fascia, etc
Lawn mowed, edged and weeded frequently
(until house is sold)
Overgrown shrubbery cut back
(to show as much of the exterior as possible)
Seasonal flowers or ground cover planted
(this is an inexpensive way to add a personal touch)
Stucco water stains repaired
(can be done using a mild bleaching agent)
Roof inspected for necessary repairs and any visible broken shingles or tiles replaced
Fences mended and painted
Warm, welcoming interiors will help buyers envision themselves living in a home.
Chipped plaster and paint touched up and repaired
Leaky taps and toilets repaired
Burned out light bulbs replaced
Squeaky doors oiled
Mirrors, fixtures and taps cleaned and polished
Seals around tubs and basins in good repair
Appliances cleaned
Closets and cupboards neat and tidy
Torn screens repaired or replaced
Repaint the house
(only if current colors are very loud or offbeat)
Interiors painted white or light pastels
(easiest to work with and make your rooms look larger)
Countertops neat and polished
GIVE POTENTIAL BUYERS THE BEST POSSIBLE EXPERIENCE.
Agents from many real estate firms will want to show your home so it's important to make your home as accessible as possible. It is suggested to allow a lock box to be installed on your door so agents can show your home in the event you're away. In doing so, your house will become more available, leading to more buyers viewing your home.
Draperies and window shades open (during daylight hours)
Lights turned on and bulbs replaced with high wattage bulbs where needed
Windows opened at least 30 minutes before showing (to circulate fresh air)
Doors between rooms open (to give an inviting feeling)
Fresh flowers placed on kitchen table and/or in the living room
Bathroom towels folded and toilet lid down
Floors cleaned
Garbage containers emptied
Closets and cupboards neat and tidy
Valuable property out of reach, out of sight, or locked away
Pets absent or contained (during showings)
Beds made and clothes picked up
Fireplace lit (in cooler weather)
Air conditioner turned on (in warm weather)
Appliances cleaned
When your home is ready to show, we’re good to go! With the ShowingTime app, you and I receive and confrm showing requests from interested buyers. It will remind you when you have an appointment and you can view any available feedback. The quicker and smoother the showing scheduling and process is, the faster your house will have a sold sign out front.
Connect With Your Clients
All from one easy app by past or upcoming appointments
View Showings On Your Listing
View Upcoming Appointments
Access details & showing instructions that fits into your schedule
Pick Showing Times
